供应链管理英文论文

Strategic Supply Chain Management

战略供应链管理

The supply chain strategy of Xoceco Electronic

厦华电子的供应链战略

Module No: 336BSS

Name: JiZhi Liu

Student No: 3356456

Contents

Ⅰ. Executive Summary --------------------------------------------------------3

Ⅱ. Introduction ------------------------------------------------------------------3 Ⅲ. Introduce of Xoceco Company -------------------------------------------3 Ⅳ. Xoceco Electronic Company's sales performance--------------------4 Ⅴ. The difficulties Xoceco Electronic Company faces ------------------4

Ⅵ. External Environment Analysis------------------------------------------5

6.1 Xoceco Electronic Company of the overall resource

6.2 The advantages of Xoceco Electronics Company

6.3 The disadvantage of Xoceco Electronics

6.4 The analysis of the chance Xoceco Electronics face

Ⅶ. Xoceco Electronic Company's supply chain strategy----------------9 Ⅷ. Conclusion ------------------------------------------------------------------10 Ⅸ. Reference---------------------------------------------------------------------11

The supply chain strategy of Xoceco Electronic

Ⅰ.Executive Summary:

Since the beginning of 1990s, rapid development has taken place in color TV manufacturing in China. From then on, the color TV enterprises have been in a more opener and more competitive environment. The management of supply chain is one of the most basic and important elements of color TV industry. It has become increasingly important in a changing industrial environment. The successful management strategy of supply chain has become an important means for color TV industry to acquire and preserve the competitive edge. This thesis, based on Xoceco Electronic, one important color TV manufacturing enterprises, analyzes the circumstances, resources and conditions of the Corp, framed in supply chain management and strategic management theory, and propose the supply chain strategy for Xoceco Corp.

Ⅱ.Introduction:

Xoceco Electronic Company is a professional enterprise in TV. And with the economic boom of China, Xoceco Electronic has got a huge development in recent years. But it also has a number of problems, such as service issues, the shortage of fund, employee payroll problems and the discrete problem of supply of raw materials. By use quantitative analysis and qualitative analysis, we analyze the data and the problems of Xoceco Electronic and then put forward corresponding measures to solve these problems.

Ⅲ.Introduce of Xoceco Company:

Xoceco Electronic Company was founded in December 1985.In February 1995, "Xoceco Electronics" appeared on the Shanghai Stock Exchange Market. Xoceco is a professional enterprise in TV, and focus on TV for twenty years. Since 2003, the main