2017年商务英语阅读理解试题
高中英语真题：2017高考英语阅读理解汇编(54)
2017高考英语阅读理解汇编（54）阅读理解。
阅读下列短文，从每题所给的四个选项（A、B、C 和D）中，选出最佳选项。
Businesses are witnessing a difficult time, which has in turn pr oduced influence on consumers’ desire to go green. However, shoppers are still laying stress on environmental concerns. Two thirds of customers say that environmental consideration s inform their purchases to the same degree as they did a yea r ago, while more than a quarter say that they are now even b etter aware of the environmental effect on what they buy. This may help to influence how shops store goods on their sh elves. And the companies should still make efforts to become more environmentally friendly. Two out of three people think it is important to buy from environmentally responsible compani es, with about one in seven saying that they had even decide d to take their custom elsewhere if they felt a company’s envir onmental reputation was not good enough.Harry Morrison, chief executive（主管）of the Carbon Trust, sympathizes：“I understand this situation where survival is very important no w. But from environmental considerations, the clock is ticking—we don’t have much time. In addition, cutting carbon has an i mmediate effect as costs drop and a medium-term benefit for the brand.”Larger companies have an extra motivation to look at reducin g their carbon footprint, as new rules next year will require bu sinesses to buy carbon allowances to make up for their emissi ons（排放）. Those that have taken early action will have a head star t. More than two thirds of consumers are not clear about whic h companies are environmentally responsible. This suggests t hat firms that are able to relay clearly their message to the pu blic will be in a pole position to attract shoppers.The Carbon Trust believes that it can help by informing custo mers about the good work companies are doing. “When comp anies are granted（授予）the standard, they can use a logo （标识）in all their marketing which makes it clear that they are workin g towards cutting emissions,” Mr. Morrison said.( ) 1. What’s the main idea of the passage?A. Businesses are finding ways to send their message to the shoppers.B. Companies will soon get information about cutting carbon emissions.C. Firms are making efforts to encourage customers to keep g oods at home.D. Firms are urged to cut carbon emissions by shoppers’ envi ronmental awareness.( ) 2. The underlined word “inform” in Paragraph 2 probably means“”.A. affectB. changeC. disturbD. reject( ) 3. According to Harry Morrison, businesses .A. will benefit from cutting carbon emissionsB. should buy carbon allowances for shoppersC. are required to make up for their carbon emissionsD. have encouraged shoppers to take their custom elsewhere ( ) 4. We can learn from the passage that businesses will .A. have a strong desire to reduce costsB. use the same logo in their marketingC. gain advantages by taking early actionD. attract more shoppers by storing goods【语篇解读】本篇文章为说明文。
2017高考英语真题阅读理解分类汇编
2017高考英语真题阅读理解分类汇编一Here are four pieces of news from China Daily.SHANGHAI-The Huachen Group, which has put 83 million yuan in the development of the e-commerce market since its official registrationlate last year, recently held a meeting in Shanghai to show the use of its newly opened tourism business payment network. The network aims to serve tourists from all over the world, but especially from Europe and the United States where credit cards are popularly used. After opening the website, netizens can get information about hotels and tourism services on tourism page. Hotels and services can be reserved and payments made through credit cards. The network opened in February in Beijing.SYDNEY-The Sydney Olympic flame will travel underwater onAustr alia‘s Great Barrier Reef during the torch relay(火炬接力) following a successful test.耶鲁外语学校教学部Scuba diver Wendy Craig, a marine biologist, will carry the torch on a three-to-four-minute underwater journey at Agincourt Reef on June 27, creating Olympic history, organizers said yesterday.Burning at 2000 degrees, the torch is expected to remain alight three metres underwater because of a special kind of technology which creates a ―fierce flame‖ -too powerful to be drowned out by water. Charles Tegner, managing director of torch creator, said the flame would burn like a flare from oxygen-producing chemicals.BEIJING-The election of a new leader in Taiwan can not change the fact that Taiwan is a part of Chinese territory.‖ Taiwan Independence‖ in whateve r form will never be allowed, according to a statesman of China‘s central government.―We should listen to what the new leader in Taiwan says and watch what he does. We will observe where he will lead cross-Straits relations. We are willing to exchange views on cross-Straits relations and peaceful reunification with all parties, organizations and personages in Taiwan who favor(赞同) the one China principle,‖ says the statesman, which was released(发布)by the Taiwan Affairs Office of the CPC Central Committee.HAIKOU-Customs officers in Haikou, capital of South China‘s Hainan Province, recently stopped a boat loaded with 781 cases offoreign-brand cigarettes being smuggled(走私)into China. The cigarettes are estimated to be worth more than 1.8 million yuan, said a customs discovered the smuggling boat as they were going around the northern sea area of Yangpu Port.The smuggled cigarettes cases, packed into two containers, were disguised to avoid(回避) being examined. The boat was registered(登记) in the coastal ci ty of Xiamen in East China‘s Fujian Province. All eight suspects(疑犯) aboard the boat were kept by the police in Haikou.1.Why does the network aim to serve tourists especially from Europe and the USA?A. Because they are from developed countries.B. Because the payments of hotels and services should be made through credit cards.C. Because people in these countries travel much more than those countries.D. Because they have more computers than others.2.Which of the following statements is NOT true according to the second piece of news?A. The whole torch relay will be held three metres underwater.B. The underwater journey of the torch will play an important part in Olympic history.C. A test has been made before this activity.D. Some chemicals will help the flame burn by producing oxygen.3.Which is the best title for the third piece of news?A. Ready to FightB. No Good EndC. Wait and SeeD. Peace Comes First4.Which of the following best explains the underlined word‖ disguised‖ in th e last piece of news?A. made different from normalB. designed for a good purposeC. hiddenD. pretended答案：BACA2017高考英语真题阅读理解分类汇编二Motorola set out a special training plan programme for children last week with the aim of developing children‘s bu siness skills and preparing them for a future as entrepreneurs.Eighty-seven children aged between 12 and 16 from Beijing and Tianjin attended the one-week training programme called ―Youth Discovery‖ directed by Motorola University‘s (MU) instructors and marketing specialists. The children learned about dealing with apractical problem-marketing and worked out a marketing plan by themselves. Last week 26 children of Motorola employees in Tianjin completed their training in the MU-Tianjin Learning Center.Through the training programme, children learnt how to get information through different kinds of sources, determine end-user needs, make up messages of value to customers, and communicate using various means and equipment.Educators acted only as team‖ directors‖ ,providing childrento discover their own answers. The children gave their solutions to Motorola‘s management and their parents on the last day of the programme.The children, most of whom were primary and middle school students, presented themselves freely.The students said that they preferred the open and practical way of learning.―Youth Discovery‖ ,started by Motorola‘s former president Robert Galvin, designed and carried out by Motorola University, aimed to bring the talents(才能) of young people into full play and encouraged them to discover how their skills can contribute to a team to help it reach an aim.1.The underlined word‖ entrepreneurs‖ in the first paragraph probably means.______A. schoolmastersB. actorsC. managersD. scientists2.Which statement is true according to the passage?A. The instructors taught the students how to work out a marketing plan.B. The programme was started, designed and carried out by Motorola University.C. The programme is very common in TianjinD. The programme aims at developing the children‘s ability to solve practical problems.3.What role do the educators play in the programme?A. Presidents.B. Directors.C. Businessmen.D. Employees.4. ―Youth Discovery‖ is a great success b ecause______.A. its way agrees with children‘s characters of interestB.it‘s designed by Motorola University C. the children‘s parents took part in itD. the children come from Beijing and Tianjin.答案：CDBA2017高考英语真题阅读理解分类汇编三A man was sitting in the park watching the ducks on the pond. When a woman approached him. She had a white poodle(鬃毛狮子狗) on a leash (系狗的链子).She sat down on a bench, took out a magazine and began to read .After it had been sitting quietly for about ten minutes, the poodle turned and looked up at the man.―Excuse me,‖ the dog whispered. ―But you look like a kind man. Please buy me from his awful woman.‖The man could hardly believe his ears. A dog was whispering to him. In English!―She is so mean to me,‖ the dog continued. ―She never pets me or plays with me when she‘s in a bad mood, which is most of the time.‖The man was amazed to hear the dog say all this. He was even more surprised when the dog added, ―And I‘m really a very good dog.I‘m quite famous, too. I won a medal in the last war and was twice wounded in action. I‘ve rescued three children-two from drowning and one from a fire.‖The man decided that he would try to buy the dog from the woman. He would pay a lot of money if necessary. The dog would soon earn tens of thousands of dollars on television. It would be the world‘s first talking dog.―Excuse me,‖ he said to the woman, ―but I love your little dog. Will you sell him to me?‖ ―I‘ll be delighted to sell him,‖ the woman said. ―You can have him for ten dollars.‖―Ten dollars!‖ the man said. ―Only the dollars? Why so little?‖ ―Because,‖ the woman said, ―he‘s a trouble-making liar.‖1. The poodle______.A. sat on either side of man and womanB. could read the magazineC. was leading the womanD. belonged to the woman2. The dog ______.A. insulted the manB. asked the man to buy itC. started talking as soon as it sat downD. couldn‘t speak properly3.The man was surprised______.A. to hear it speakB. to see it feedC. to hear it barkD. to see if being beaten4. The dog explained that it had ______.A. stopped a fireman from saving three childrenB. never been in the warC. acted heroically in dangerous situationsD. refused a medal in the last war5. The woman was ______. A. advertising her dog B. happy to sell her dog C. reluctant to sell her dogD. Hoping her dog would earn thousand of dollars on television答案：DBACB。
商务英语BEC阅读题精讲
商务英语BEC阅读题精讲2017年商务英语BEC阅读题精讲不读书的'人，思想就会停止。
以下是店铺为大家搜索整理的2017年商务英语BEC阅读题精讲，希望能给大家带来帮助!Questions9– 14Read the text taken from an article about the development of international managersChoose the best sentence from the opposite page to fill each of the gaps .For each gap 9– 14, mark one letter (A-H) on your Answer Sheet .Do not use any letter more than once .There is an example at the beginning .(0)Search for the “ worldly –wise” company executivesThe quest for international managers is underway in virtually every industrialized economy , the search has been made urgent by the globalization of world markets and the growth in crossborder mergers and acquisitions. (0) Many firms report being so stretched that they simply do not have enough of the high-quality people they require to lead their their global expansion.Other companies are having difficulties releasing experienced people from existing operations in order to lead new international ventures. There are indications that a shorftage of internationally skilled people may be an important constraint on firms’ international ambitions. (9) However, identifying the need for international managers is easier than developing them.So what makes an international manager? Paul Evans, a professor at INSEAD, the European business school, does notbelieve that any particular nationality produces a more international manager. Neither does he believe that it’s a matter of having the ability to cope with a lifestyle that involves working in Madrid one day, London the next and Berlin the day after. (10) Rather, he believes that the secret of being a good international manger is being comfortable with managing diversity.Ford of Europe, which has encouraged the development of international managers for more than 20 years, says that its managers are globally-minded before they become global operators. (11) a car that you buy in the UK, for example, is going to be the same car that sells in Germany, Finland and Portugal, so the people who are involved in the car’s development have to be aware of the market requirements in all those different countries.Generally, it seems that the only effective way to develop international skills and perspectives is through direct international experience. (12) Such experiences open people’s minds to the fact that things are done differently lese where and encourages them to think in a wilder context..Formulating effective strategies for developing a company’s management resource is a demanding exercise, with conflicting issues to be solved (13) Another dilemma is whether to use local managers or expatriates.The recruitment and development of effective international managers requires considerable financial resources and can be hard to justify at budget meetings. (14) however , without them, companies will continue to find their expansion plans frustrated by a lack of internationally effective managers.A from the moment they join the company, employees are faced with having to think internationallyB This can be through involvement in international task forces or through living and working abroad.C Should , for example, only an elite few receive international experience in preparation for top jobs or should it be offered to a wider group?D these problems mean that developing managers who think and operate globally is absolutely vital for companies operating in foreign markets.E Language training , overseas visits and in-house management courses are all expensive to implement.F Jet-setting between international operations merely creates a business equivalent of the over-packaged touristG Companies are now emphasizing the human skills involved in managing other peopleH These trends are pushing companies’ exist ing management resources to the limit参考答案：9-10 D F 11-14 A B C E。
商务英语考试阅读全真试题
商务英语考试阅读全真试题商务英语考试阅读全真试题2017天才就是勤奋曾经有人这样说过。
如果这话不完全正确，那至少在很大程度上是正确的。
没有非常的.精力和工作能力便不可能成为天才。
以下是店铺为大家搜索整理的商务英语考试阅读全真试题2017，希望能给大家带来帮助!PART ONEQuestions 1-7Look at the sentences below and the job advertisements on the opposite page.Which job does each sentence 1-7 refer to?For each sentence, mark one letter (A, B, C or D) on your Answer Sheet.You will need to use some of these letters more than once.1 You will be responsible for the operation of a computer system.2 You must be able to forecast what people will want to wear.3 You will be able to work with people from many different countries and backgrounds.4 You will have a qualification which covers two subject areas.5 It is necessary to have worked in this sector before.6 You will need to keep in contact with the headquarters of the organization.7 The advertisement emphasises the need to have a suitable approach to important people.A BUSINESS MANAGER You will be responsible for our global business within specific countries and will have a good understanding of international distribution, possibly based on previous experience, plus the ability to work in markets that arehighly varied in their culture. You will be fluent in a second language, be willing to travel extensively, and preferably have a degree.B DEPARTMENT STORE BUYER Based at our head office in London, you will select and order stock from our suppliers in Italy. You will need to predict fashion trends and build a strong relationship with our Italian office. You will have gained your buying experience in women‘s fashion and will hold a degree in design with a business studies component.C LEGAL SERVICES ADMINISTRATOR As head of the legal office, your work will include managing the office IT network, typing reports, diary maintenance and supervision of another staff member. You will need good organizational skills in order to keep ahead of a varied workload. You will be dealing with senior executives and government officials, so a mature and efficient manner is essentialD REGIONAL LEISURE SITES MANAGER You will be responsible for budgetary planning, contract negotiations, local marketing and effective administration. You will communicate frequently with our main office using the latest technology. Your experience could be from any business sector but you should enjoy outdoor life and will ideally possess an estate management qualification.PART TWOQuestions 8-12·Read the extract below from an article about the coffee industry.·Choose the best sentence from the list on the opposite page to fill each of the gaps.·For each gap 8-12, mark one letter (A-I)on your Answer Sheet.·Do not use any letter more than once.Coffee is worth approximately $50-60bn per annum in terms of world sales. It is a truly international commodity, and today more than 50 countries in the world grow coffee beans. (example) ______I_____. ICO organization helps coffee producers and promotes coffee conumption worldwide.ICO estimates that world production next year will reach 97.5 million bags.11.3 million bags higher than the current year. (8) ____________. As the largest producing country, Brazil is particularly important in the coffee world. In 1994 Brazil was responsible for 25% of world production, Colombia was next with 13.4%, Indonesia had 7.5%, Mexico 4.7%, Guatemala 3.8% and Ethiopia and Vietnam were equal with 3.4%.Coffee is a tough crop, and can be grown in areas where it is difficult or impossible to grow other crops. (9) However, disease is always problem for coffee production, as we can see in some parts of South America at the moment.ICO is active in educating farmers about avoiding disease and dealing with problems when they occur.The distribution chain varies from country to country, explains Pablo Dubois. In most countries the smaller farmers sell their crop to a local trader, who then sells it on to exporters. There are, however, other distribution systems. (10) ____________. Some countries, like Vietnam, have special government marketing organizations for coffee.Coffee prices often vary greatly from one year to the next. In 1997, for example, there was a large rise in the world price, which was immediately felt by the consumer. Rising prices always result in a drop in sales, which will have a bad effect on those developing countries, which are highly dependent on foreignexchange from coffee exports. (11)____________.In the opinion of Pablo Dubois, the biggest problem for his organisation is to create greater consumer awareness of the different varieties of coffee and different ways of preparing it.(12)____________. ICO is therefore concentrating its promotional activities on Russia and China. It is also encouraging environmentally friendly coffee production, and last year‘s seminar on coffee and the environment created a lot of interest.The future looks bright for the coffee industry. It is estimated that consumption over the next few years will continue to rise steadily. New markets like Eastern Europe and China are expected to develop fast.A. As a result, the membership now represents 94% of all exporters and 60% of all importers.B. In some of these countries, this can amount to as much as 50% of all export earning.C. In North America, most consumers already have above average knowledge of the range available.D. For example, frost and wind are particularly damaging to coffee crops.E. Larger coffee growers, for example, frequently export directly.F. The main reason for this is higher Brazilian output as production recovers from weather damage to crops.G. It is cultivated in mountain regions which can only be reached by animal transport, and in other difficult areas where modern agricultural equipment cannot be used.H. This is because there is a demand for coffee in Germany, and it is also sold in the UK and in the US.I. This make the coffee industry fairly universal, according toPablo Dubois, Head of the International Coffee Organisation (ICO), based in London.PART THREEQuestions 13-20 Read the article below about stress management, and answer questions 13-20 on the opposite page.A Lesson In Stress Management Demands placed on us at work can often lead to considerable worry and discomfort. There are, however, ways of protecting ourselves from the stress we face at work. We interviewed Jane Collard, a consultant in stress management.1. In Jane Collard‘s opinion, stress is becoming an increasingly common feature of the workplace. Stress is a highly individual reaction, which varies considerably from person to person, and it is difficult for some employees to avoid it. Indeed, stress is regarded by many as part of the organizational culture of our institutions: it comes with the job. Recent figures indicate that time taken off work because of stress has increased by 500 per cent since the 1950s. Undoubtedly, changes in working conditions have led to greater pressure at work at all levels. With reductions in staffing, workloads for individual employees have increased. In addition, many employees are left worrying about the security of their jobs.2. On the stress management courses that she runs, Jane Collard tries to make the trainees realise that stress in itself is not harmful. Everyone needs a certain level of stress to enable them to feel motivated and to perform effectively. A complete absence of stress can be as damaging as overstress, since it can make people lose interest in their work, and even lead to depression. The difficulties occur when the amount of stress rises above a level which is healthy for a particular individual. If this happens,the effects are very obvious and the trainees are taught to recognize the signs. Stress may be expressed physically, for example through headaches and tiredness, or through emotional problems such as depression. A person suffering from stress may also start to behave differently, and can be difficult to deal with.3. While it may not always be possible to prevent stress, there are a number of ways in which it can be controlled. The first thing that the trainees learn is how to manage their time effectively. This involves, first of all, setting realistic goals for both the short and long term. Once this framework has been established, tasks are then prioritised on a daily basis. The trainees are also reminded that when they are under pressure the less important items should be left, and they should never hesitate to delegate. Everyone is encouraged to look at ways of reducing ‘wasted time ’, for e xample by grouping similar tasks together or dealing with items immedkiately.4. Jane feels that one of the most useful features of the course is that it enables trainees to deal with those demands or deadlines that they regard as unreasonable. They are encouraged to avoid being defensive, but at the same time they are advised not to be afraid of saying ‘no’. They are asked to give reasons only if necessary. The training helps them to foresee difficult situations or unwanted demands, and they learn how to prepare themselves mentally. Everyone is encouraged not to get stuck in negative thought patterns, where stress can feed a circular sense of helplessness. One solution they discuss is to think of a more encouraging alternative for each negative message. They learn, for example, to remind themselves that nothing terrible happens when a demand is refused or a deadline missed. Life goes on.Questions 13-16 For questions 13-16, choose the best titlefor each numbered paragraph from the list below.For each numbered paragraph 1-4, mark one letter (A-G) on your Answer Sheet.Do not use any letter more than once.A Higher stress levels among top managersB Coping with stress through a positive attitudeC Time lost at work through sicknessD Causes of increased stress in the work environmentE Explanations for missed deadlinesF stress reduction through better organisationG Typical problems associated with stress13 Paragraph 114 Paragraph 215 Paragraph 316 Paragraph 4Questions 17—20 Using the information in the text, complete each sentence 17-20 with a phrase A-G from the list below.For each question 17-20, mark one letter (A-G) on your Answer Sheet.Do not use any letter more than once.17 Most people agree that the recent increase in stress is due to changes in ____________.18 The trainees are taught that the right level of stress at work is important for good.19 Trainees learn that one way of limiting stress is by deciding upon.20 One of the most important parts of the course is learning how to react toA levels of performanceB shorter deadlinesC employment practicesD higher levels of sicknessE unfair demandsF successful management structureG practical targetsPART FOUR Questions 21-35·Read the text below about job prospects at the Provincial Bank.·Choose the correct word A, B, C, or, D on the opposite page to fill each gap.·For each question 21-35, mark one letter (A, B, C, or D) on your Answer Sheet.Employment Opportunities for Graduates with the Provincial BankThe Provincial Bank is one of the biggest （example） ____________ institutions in the U.K. With its 1,900 branches and 58,000 employees, it has （21） ____________ a household name. Almost 4,000 of these employees （22）____________ managerial or executive positions. The bank has an outstanding （23）____________ of profitability, which has been achieved by introducing innovations at the same time as maintaining leadership of the （24） ____________. The bank’s comprehensive training programme concentrates on （25）____________ the most important skills that graduates need in order to （26） ____________ early management responsibility. Trainees take responsibility for their own continuous self-development through visiting other branches and departments, and by （27）____________ courses in management skills. They also receive training in order to increase their knowledge of the bank’s （28） ___________. The bank supports （29）____________ of staff who wish to take professional examinations, and its Graduate Training Scheme is （30）_____________ to the nationally recognized Diploma in Management.Obviously the quality of its mangers is of （31）____________ importance to the bank’s performance. It welcomes good graduates in21 A opened B entered C turned D become22 A hold B do C keep D own23 A career B catalogue C record D experience24 A area B trade C record D market25 A making B reaching C developing D heightening26 A present B treat C deal D handle27 A observing B attending C involving D staying28 A services B goods C creations D abilities29 A colleague B members C people D persons30 A qualified B combined C fastened D linked31 A main B vital C necessary D superior32 A therefore B thus C provided D only33 A succeed B realize C gain D overcome34 A choice B chance C likelihood D probability35 A forecast B believe C suppose D expect。
2017年MBA考试英语阅读试题及答案九
2017年MBA考试英语阅读试题及答案九The China boom is by now a well-documented phenomenon. Who hasn't heard of the Middle Kingdom's startling economic growth (8 percent annually), its enormous consumer market (1.2 billion people), the investment ardor of foreign suitors ($40 billion in foreign direct investment last year alone)? China is an economic marvel. According to Nicholas Lardy of the Brookings Institution, a Washington D.C.-based think tank, "No country has expanded its foreign trade as fast as China over the last 20 years. Japan doubled its foreign trade over a 20-year period; China's foreign trade as quintupled. They've become the main producer of labor-intensive manufacturing goods in the world."But there's been something missing from the dazzling China growth story—namely, the Chinese multinational. No major Chinese companies have yet established themselves, or their brands, on the global stage. But as Haier shows, that isstarting to change. After 100 years of poverty and chaos, of being overshadowed by foreign countries and multinationals, Chinese industrial companies are starting to make a mark on the world. (170 words)1. What is the main idea of the first paragraph?A. the startling Middle KingdomB. China’s economic growthC. China’s economic marvelD. the increase of China's foreign trade2. What does “suitor”in the first paragraph mean?A. A man who is courting a woman.B. A person who makes a petition or request.C. A person who sues in court.D. A person or group seeking to purchase.3. What does Nicholas Lardy’s remark mean?A. China has succeeded economically over the last 20 years.B. China did better than Japan in economy.C. China’s foreign trade developed the fastest in the world.D. China is the main producer of in the world.4. By the phrase “something missing”, the author refertoA. the less dazzling achievementsB. the Chinese multinationalC. lack of world famous brandD. Haier company5. Why is Haier cited in the 2nd paragraph?A. To show it is starting to change.B. To show an example of a large company.C. To show a Chinese company of world fame.D. To show a change in Chinese industrial companies.参考答案：CDCCC。
商务英语阅读考试题及答案
商务英语阅读考试题及答案一、阅读理解（共40分，每题10分）阅读下列商务英语短文，然后根据短文内容回答后面的问题。
短文一：In the rapidly evolving business world, effective communication is crucial for success. Companies are increasingly relying on cross-cultural communication to expand their global reach. The ability to understand and adapt to different cultural nuances is a key skill for international business professionals.1. What is the main idea of the passage?2. Why is effective communication important in the business world?3. What does the passage suggest about the role of cross-cultural communication in business?短文二：The rise of e-commerce has transformed the way businesses operate. Online platforms have made it possible for small businesses to compete with larger companies by reaching a wider customer base. Social media marketing and search engine optimization are two strategies that have become essentialfor businesses to increase their online visibility.1. What is the main topic discussed in this passage?2. How has e-commerce changed the business landscape?3. What are two strategies mentioned in the passage that are important for businesses to increase their online visibility?短文三：Sustainability is becoming a significant factor in business decisions. Companies are recognizing the importance of reducing their environmental footprint and adoptingsustainable practices. This includes the use of renewable energy, waste reduction, and responsible sourcing of materials. Consumers are also becoming more aware and are demanding products that align with their values.1. What is the main focus of the passage?2. Why are companies adopting sustainable practices?3. What are some of the sustainable practices mentioned inthe passage?二、词汇理解（共20分，每题5分）根据短文内容，选择最合适的词汇填空。
2017年BEC中级阅读模拟训练试题及答案(2)
2017年BEC中级阅读模拟训练试题及答案（2）Look at the statements below and the advice to businesses on the opposite page about using other companies to run their IT services.1、the need to teach skills to employees working on the outsourced process2、remembering the initial reason for setting up the outsourced project3、the need to draw up agreements that set out how integration is to be achieved4、addressing the issue of staff who work on the outsourced process being at a distant site5、the importance of making someone responsible for the integration process6、staff on the outsourced project familiarisingthemselves with various details of the business7、problems being associated with an alternative to outsourcingWhen a business decides to outsource its IT services, it needs to consider the question of integration. Four experts give their views.A.Gianluca Tramcere, Silica SystemsAn outsourced IT service is never a fully independent entity. It is tied to the home company’s previous and continuing systems of working. But despite the added responsibility of managing new ways of working, many businesses ignore the integration process. They fail to establish contracts that define the ways in which the two companies will work alongside one another, and focus solely on the technological aspects of service delivery.B.Kevin Rayner, DomolaBusinesses need to build integration competency centres dedicated to managing the integration effort. It is critical to have an individual in charge to check that the external and internal business operations work together. Although companies often think of outsourcing as a way of getting rid of people and assets, they need to remember that, at the sametime, outsourcing involves gaining people. Because there is a new operation being carried out in a different way outside of the home business, this creates a training element.C.Clayton Locke, Digital SolutionsCommunication is the key to success, and outsourcing to other regions or countries can lead to a range of problems. For any such initiative, it is necessary to create a team where there is good, open communication and a clear understanding of objectives and incentives. Bringing people to the home location from the outsourced centre is necessary, since it can aid understanding of the complexities of the existing system. To integrate efficiently, outsourcing personnel have to talk to the home company’s executives and users to understand their experiences.D.Kim Noon, J G TechOne way to avoid the difficulties of integration is to create a joint-venture company with the outsourcer. Thus, a company can swap its assets for a share of the profits. Yet joint ventures bring potential troubles, and companies should be careful not to lose sight of the original rationale for outsourcing: to gain cost efficiencies and quality of service in an area that for some reason could not be carried out entirelyin-house. The complexities and costs of a joint-venture initiative should not be underestimated.这篇文章讲的是外购(outsourcing),分别有四位专家就这个问题给出了自己的看法。
mba2017英语试题及答案
mba2017英语试题及答案MBA2017英语试题及答案一、阅读理解（共20分）阅读下列短文，然后根据短文内容回答问题。
A)In recent years, the popularity of online shopping has surged, with more and more consumers turning to the internet to make purchases. This trend has been driven by the convenience and variety offered by online platforms.1. Why has online shopping become more popular?A. Convenience and varietyB. Lower pricesC. Better customer serviceD. Faster delivery答案：AB)The role of technology in education is increasingly significant. It is transforming the way students learn and teachers teach. Interactive whiteboards and online resources are becoming common tools in classrooms.2. What is the impact of technology on education?A. It reduces the need for teachers.B. It improves the learning experience.C. It makes students less interactive.D. It increases the cost of education.答案：B二、完形填空（共15分）Read the following passage and fill in the blanks with the most suitable word from the given choices.The world is becoming more interconnected, and this has brought about many benefits. However, it also poses challenges, such as the spread of diseases and the need for greater cooperation among nations.3. The world is becoming _______.A. more isolatedB. more interconnectedC. less diverseD. less globalized答案：B4. This trend has resulted in _______.A. fewer benefitsB. more challengesC. less communicationD. less cooperation答案：B三、翻译（共25分）Translate the following sentences from English to Chinese.5. The company's success can be attributed to its innovative approach to product development.答案：该公司的成功可以归因于其对产品开发的创新方法。
2017年考研英语二阅读真题附答案发布【6】
2017年考研英语二阅读真题附答案发布【6】Part BDirections：Read the following text and match each of the numbered items in the left column to its corresponding information in the right column。
There are two extra choices in the right column。
Mark your answers on the ANSWER SHEET。
(10 points) The decline in American manufacturing is a common refrain，particularly from Donald Trump。
“We don’t make anything anymore，” he told Fox News， while defending his own made-in-Mexico clothing line。
Without question， manufacturing has taken a significant hit during recent decades， and further trade deals raise questions about whether new shocks could hit manufacturing。
But there is also a different way to look at the data。
Across the country， factory owners are now grappling with a new challenge：instead of having too many workers，they may end up with too few。
初级商务英语阅读在线测试试题2017
初级商务英语阅读在线测试试题2017It is at our mother's knee that we acquire our noblest and truest and highest, but there is seldom any money in them.以下是小编为大家搜索整理的初级商务英语阅读在线测试试题2017，希望能给大家带来帮助!更多精彩内容请及时关注我们应届毕业生考试网!PART FOURQuestions 21 -30Read the article from the Chairman’s statement in a pharmaceutical company’s annual reportChoose the correct word to fill each gap from (A, B, C or D) on the opposite page .For each question 21-30,mark one letter (A, B, C or D) on your Answer Sheet .There is an example at the beginning , (0)Charman’s StatementTwo year ago we undertook to increase our sales and to at least (10) our earnings. We published this (21) in order to demonstrate our resolve to lead the business successfully through the demanding period following the expiry of patents which had given us the exclusive right to develop two of our major products.I am very please to (22) that we achieved what we set (23) to do. We have achieved increased of 4% and 6% in sales and earnings (24) this comes despite considerable losses (25) the expiry of the patents. It is testimony to the depth and vitality of our portfolio of medicines that we have been able to survive the largest single patent expiry our industry has known.Looking further ahead, I firmly believe that this company can continue to deliver strong , sustainable growth, enabling us to stay at the (28) of the research-based pharmaceutical industry.The power and pace of technological and scientific development, combined with economic and social pressures, are (29) huge changes in our industry, the successful companies of the future will be those that anticipate and (30) to this change, integrate new technologies effectively, and are closest to their customers. I have full confidence in our ability to remain a major player in our industry.21 A warranty B obligation C commitment D contract22 A inform B specify C notify D report23 A in B out c aside D up24A respectively B serially C consecutively D sequentially25 A pursuing B resulting C following D depending26 A contribution B donation C investment D subsidy27 A numbers B figures C sums D points28 A foreground B forefront C lead D advance29 A forcing B impelling C urging D thrusting30 A meet B suit C correspond D respond参考答案：21-25 C D B A C 26-30 A B B A D[初级商务英语阅读在线测试试题2017]相关文章：。
2017年1月05439商务英语阅读试题和答案
2017年1月广东省高等教育自学考试商务英语阅读试题（课程代码 05439）I. Translate the following words or phrases into Chinese (10%)1. fiscal year2. mortgage bond3. cover letter4. job opening5. price discrimination6. modes of conduct7. legal tender 8. consumer preferences9. inflation 10. discount couponⅡ. Translate the following words or phrases Into English (10%)11．控股公司 12．账面利润 13．上市公司14．商业银行 15．流动资金 16．国有银行17．资金注入 18．货币贬值 19．提货单 20. 运营费用Ⅲ. Choose the best answer to fill in the blanks (10%)21. A______ is a letter tailored to a specific company explaining why you are the best candidate for a particular job.A. reference letterB. recommendation letterC. self-introduction letterD. cover letter22. If competitors get together to raise or lower prices, this act is_________.A. price discriminationB. deceptive pricingC. resale price maintenanceD. price fixing23. A (n) _________ is an accounting statement that shows a firm’s status on the last day of an accounting period.A. income statementB. net income sheetC. balance sheetD. income sheet24. On a loan that is legal, the courts will allow a lender to collect only his principal when_____.A. there is no fixed interest rateB. the interest rate is very lowC. the borrower can’t pay the interestD. the lender demands an interest more than the state law allows25. The insurance companies base their costs on _________.A. the pool of people sharing the riskB. the cost each member of the pool paysC. the theory of probabilityD. past experience26. Owners of_________ have rights to vote for directors at the annual meeting of the corporation and to share any profits or losses.A. preferred stocksB. deferred stocksC. stock certificatesD. common stocks27. _________is reached when the money from the sales of a product equals the total costs and expenses involved in producing and marketing it.A. The selling pointB. The ultimate pointC. The break-even pointD. The final goal28. Now more and more women go shopping with an incomplete shopping list or without list at all. It is mainly because _________.A. it is troublesome to make a complete shopping listB. there are too many kinds of merchandise for them to choose fromC. merchandise is usually displayed on open shelves, which will remind them of the items theywant to buyD. without a shopping list, they are free to buy whatever they want to buy29. When one buys a fund, the most important thing for him to do is_________.A. to read the fund’s prospectus carefullyB. to fill out some formsC. to pay a sales commission called “load”D. to match his personal objective with that of the fund30. For a company, the strength of publicity is _________.A. being flexibleB. reaching a larger number of audiencesC. avoiding media costsD. saving preparation timePart Ⅱ. Reading ComprehensionIV. In this part, there are some reading passages followed by 15 questions or unfinished statements. For each of them there are four answers marked A, B, C and D. You should decide on the best one according to your understanding (30%)Passage 1Parker Pen’s Globalization StrategyWhen Parker Pen Company decided to launch a global marketing strategy 20 years ago, some observers were puzzled. Although Parker’s name was well-known, the Wisconsin-based company brought limited resources to the task. Annual sales of Parker writing instruments had never exceeded $225 million, and the company had never budgeted more than $20 million a year for advertising. Still, Parker’s high-quality products were sold in 154 countries, and its marketingexecutives were eager to design and implement a global strategy for Parker Pen. In their view, cultural and competitive similarities would be more important than differences, meaning that the same product could be sold the same way in many different markets, and with much lower marketing costs. They believed, in short, that Parker Pen would provide a classic test of global marketing theory.Parker’s then president, James Peterson, also believed that global marketing would be crucial to the survival of the faltering company. The company’s weaknesses had been obscured for years by strong overseas sales and a weak U. S. dollar. At home, not only were competitors introducing mass-marketed, disposal pens, but even as Parker attempted to guard its reputation for quality, the company was losing its share of the domestic expensive-pen market to A. T. Cross Company and Sheaffer Eaton. Furthermore, Parker’s manufacturing process was inefficient. New-product development had been neglected, and advertising worldwide, which had been left to local marketers, was handled by more than forty different agencies. Profits were plunging, and most of the profits were generated by Manpower Temporary Services, a subsidiary of Parker Pen.Peterson’s first move was to streamline Parker’s operations by cutting the payroll by half, reducing the product line from 500 different writing instruments to 100, and spending $20 million to upgrade Parker’s manufacturing facilities. Then Peterson and his marketing team embarked on a two-pronged program with far-reaching consequences. They began production of cheap pens that could compete in the under- $3 market, and they standardized everything associated with Parker products under a “global umbrella”. From then on, all packaging and point-of-sale display materials would use the same striking block motif. The advertising budget would be centralized, and one advertising agency would handle accounts worldwide. A single theme-“Make your mark with a Parker”-would be used for all products and in all markets, and advertisements would feature the same graphics, photography, and typefaces; only the languages of the copy would vary. In addition, advertising would spotlight Parker’s new, inexpensive products instead of the quality pens that were the company’s trademark.These two decisions-to produce cheap pens and to use a uniform marketing strategy for all Parker products-were eventually considered major blunders by many inside Parker Pen. Long-time Parker Pen employees objected that the lower-quality pens ran counter to Parker’s carefully nurtured status image. Parker’s European manager argued that advertising should take into account the differences among markets.However, Parker’s new management insisted that the company’s future lay in high-tech. High-volume production of cheap pens for a global market, and implementation of new strategy proceeded. At first, sales of the new roller-ball pen and other writing instruments increased. Then, just as demand was picking up, the automated production line began to shut down repeatedly. Parker employees were forced to return to the assembly lines to take over for the malfunctioningsystems. The defect rate soared, and before the problems were resolved, the marketing division set aside strategies and forecasts and sold whatever products were available.A few months later, the global advertising campaign was launched. In accordance with the “one product, one market” policy, advertisements for different markets had identical layout, illustrations, and text; only the languages in which they were written were different. Because the theme was so general, the advertisements appealed to no one in particular, especially not to those buyers who viewed writing instruments as status symbols. Resentment against the global marketing strategy mounted within the company, and when the failure of the advertising campaign could no longer be ignored, Peterson resigned, followed by his hand-picked marketing executives. The pen business suffered a $500,000 loss and was purchased in 1986 by a group of Parker’s international managers and a British venture capital company.Now based in Newhaven, England, Parker Pen Ltd. is a profitable company, with 2000 pretax profits of 8 million. Although the reorganized firm used the now-functioning Wisconsin plant and owes some of its success to the greater operating efficiency the former management brought about, the new owners have instituted several policies of their own. Parker’s inexpensive pens receive less emphasis in advertising, and plans to produce disposable pens were dropped. The company is working to restore its reputation for quality and reliability. It intends to add perceived value, rather than volume, to its products. In addition, except for the marketing of the company’s Duofold Centennial model, a $312 18-carat goldnib fountain pen targeted to a tiny market segment, global advertising has been abandoned.31. Before the practice of its global marketing strategy, Parker Pen Company _________.A. was an international company with an increasingly large market shareB. had not been doing well and was at a critical momentC. had been eager to push up sales in the international marketD. enjoyed satisfactory sale performances and was ready for the new move32. What problem did Peterson fail to address in his two moves?A. Inadequate manufacturing facilitiesB. Specialized product rangeC. Employment of various advertising agenciesD. Neglect of quality product development33. Parker Pen’s top management insisted on producing lower-quality pens because________.A. they found quality pens did not sell as cheap onesB. they believed cheap pens would be more popular in the global marketC. they deemed quality pens responsible for the company’s declining market shareD. they found it more profitable to produce cheap pens34. We can learn from the passage that the global advertising campaign ________.A. was a moderate successB. was a total failureC. met with strong resistance from the company’s long-time employeesD. resulted in the company’s mergence with an American business35. Which of the following can NOT account for Peterson’s decision?A. He and his management were confident of the success of their new strategy.B. He intended to adopt a new strategy to help the company to prosper.C. He was eager to help the company to break free from its troubles.D. He failed to take timing into consideration.Passage 2Famous AmosToday, most of us recognize Wally “Famous”Amos, the man who gave his name to the original gourmet cookie. The company founded by Amos has achieved nationwide distribution of several flavors of its cookies in stores and has scattered retail stores world-wide, with franchises in Japan, Australia, and Canada, as well as the United States.In 1988, Wally Amos was just another talent agent trying to succeed in Hollywood. However, he soon developed another calling. Friends told him that the cookies he made were so good that he should sell them, and eventually Amos took their advice. Some of these friends backed up their advice by investing $25,000 in his venture, the Famous Amos Chocolate Chip Cookie Company, and the world’s first gourmet cookie shop opened in 1988. It was an instant success.News of Famous Amos spread by word of mouth, and in a classic example of great demand, consumers would walk into stores and ask the owners why they did not stock Famous Amos cookies. The company relied solely on this informal sort of marketing for its first five years.When Amos started his company, he had made no plans for such growth. His first retail “hot bake” shop appeared to be earning a profit and, after all, in his words, “All I wanted to do was make a living.” Consumer demand grew and requests began to pour in from other areas, but Amos did not have the funds to expand his cookie shop concept into a chain. He also wanted to avoid the risk of expanding through borrowing funds. Then the idea struck him just as it had McDonald’s Ray Kroc 30 years earlier: franchising. The firm distributed its frozen dough directly to the franchised “hot bake” shops located in suburban shopping centers and downtown walk-in locations.Amos also used other distribution alternatives to set the cookies into supermarkets, convenience outlets, “mom-and-pop”stores, and gift shops that make up the Famous Amos market, by contracting with an independent wholesale distributor. This distribution channel saved the company the cost of starting its own network, while giving it access to an already established distribution system, without which the young company might have failed. Even though many storeowners were unhappy about doing business with products offering such a low markup, consumer demand was so strong that retailer complaints soon fell to a trickle and distribution became more widespread.Famous Amos tailored its cookies to its markets. Frozen dough was shipped directly to the firm’s franchised “hot bake” shops. For supermarkets, it offered several different sizes of cookies, and set up racks for the packages in the fresh baked goods section, rather than on the cookie shelf. For convenience stores, one-and-two-ounce bags were created to save and to encourage impulse sales. It now makes several flavors of cookies (oatmeal-based cookies are the nation’s best sellers).Demand was created in part by the cookie’s taste. The gourmet cookie shop concept was entirely novel, and to outlast the novelty, Famous Amos cookies had to be good. But while consumers like the taste of the cookies (a recent Consumer Report’s test rated famous Amos’s chocolate chip cookies one of the best-tasting brands available), much of the success of FamousAmos is based on effective person marketing. Wally Amos’s winning grin gleams from each package of Famous Amos cookies, and his presence seems to give the cookies an identity that its competitors lack.John Rosica, a public relations executive with the company, called Wally “a perpetual promotion”. In recognition of his role in the company’s success, the Smithsonian’s collection of Advertising History includes his Panama hat and brightly patterned Indian gauze shirt.By the late I 990s, interest in the gourmet cookie had waned so that only a few locations could support bake shops devoted exclusively to cookies. Famous Amos decided to change its placement from gourmet cookie to high-quality family cookie. Package sizes were changed from 21/2-, 7-, and 16- ounce packages to 12-ounce size for wholesale distribution to grocery store outlets and a 30-ounce size for food-club stores. A 2-ounce package was also developed to be sold through vending machines. As of 2002, there were only a few bake shop franchises operating 15 stores, and Famous Amos was restricting itself to making finished cookies.Even though Amos sold his ownership interest in the firm in 1998, Famous Amos continued to rely solely on promotions that feature Wally. Among the most successful promotions have been its efforts at cause marketing. The company worked in conjunction with literacy councils in several American cities, having stores contribute a percentage of profits to literacy programs. Such promotions resulted in greatly increased sales, including a 38 percent sales jump in Philadelphia.36. Wally Amos is __________.A. the man who once a successful figure in HollywoodB. the man who originated the idea of gourmet cookieC. the man who had a cookie store in the United StatesD. the man who originated the idea of franchise operation37. Initially, Wally Amos started his business__________.A. to satisfy his interest in baking cookiesB. to build a chain of cookie shops eventuallyC. to help him make a livingD. to become a famous businessman38. Which of the following is NOT one of the reasons why Wally Amos’s company succeeds?A. Wide channels of distribution of its cookies.B. Adaptation of its cookies to different markets.C. Uniform taste of its cookies sold at all its outlets.D. Effective person marketing.39. In the development of the company, Wally Amos’s most important role is __________.A. using his image to promote the company’s cookiesB. using his influence to open more channels of distributionC. using his relationship to get more government fundsD. using his experience to develop different tastes of cookies40. What remained the same after Wally Amos sold his ownership interest in the company?A. Its management staff.B. Its line of product.C. Its sales volume.D. Its promotion methods.Passage 3As a manager in the service industry sector, I’ve looked at hundreds of CVs in my time. They are not necessarily the bland documents some bosses might think they are! They are full of little pointers towards individuals personalities and suitability for the job. The first thing I always look at is an applicant’s employment record. I check for continuity and stability. If somebody has a long list of previous jobs, all of varying length, alarm bells start ringing. Rather than an irregular route from job to job, what I hope to see is stable career progression. What does their career path look like-is it all steps forward, or are there a lot of sideways moves? And I am always pleased to find a family person with children, because in my experience they tend to be responsible and reliable.I never rely on CVs alone. We get applicants to fill in one of our own application forms. We ask why they’ve applied, what their aspirations and personal goals are, and also about their interests and hobbies and any clubs they belong to. That gives you a useful insight into their personality and lifestyle. The application form also enables us to test how much people have actually been progressing in their careers, because we ask for details of the salaries they have received for each job.It’s always worth looking at CVs and designing application forms with great care. Taking on employees might be rewarding, but it is also a big investment for any business. Mistakes in choosing staff can cost companies dear, so it makes sense to spend time ensuring you get the right person.In the service sector, one of the aims of companies is to maintain and improve customer service, and this is achieved partly through low staff turnover. You need to take on people who understand that, and will want to stay. That’s why, when you’ve taken staff on, the next thing is getting the best out of them.My management style comes from the days when I took over my first business, an ailing road haulage firm which I was certain I could turn into a profitable company. The first thing is to treat others as you’d like to be treated yourself. As soon as I took over the business, I talked to everybody individually, and looked for ways to make sure their particular skills benefited the company.I didn’t have much experience then of managing people, but above all I always tried to be fair and honest with everyone. As a result, I think the staff knew that and accepted my decisions, even if they didn’t agree with them all. Also, bosses must be able to communicate. You also need to create team spirit, and build on the strength of the team. I explained my plans for the company to all the staff, and let them all know what I needed from them. The lorry drivers responded brilliantly, and were the key to turning the business round. They understood that we had to develop a professional reputation, and from then on the days of poor quality deliveries were over.Lastly, I am a great believer in profit-sharing. It takes a team to make a company work, so profits should be shared by all. Job satisfaction is important, but it doesn’t pay the rent. Shared profit and bonuses help to strengthen team spirit by giving everyone a common goal that they work towards together.41. What fact does the writer hope to learn from applicants CVs?A. Whether they have experience of many different jobs.B. Whether their careers have developed steadily.C. The opinion their employers had of them.D. Whether they are married or single.42. The writer says the application form is useful because it________.A. reveals something of the applicant’s characterB. gives information about the applicant’s familyC. explains what skills the applicant has for the jobD. shows how much the applicant wants to earn43. According to the writer, why are CVs and application forms so important?A. Interviewing people is an expensive process.B. They indicate whether applicants really want the job.C. They indicate whether applicants are efficient or not.D. Employing the wrong people can be disastrous.44. One reason why the writer was successful in her first business was that ______.A. she was used to dealing with peopleB. she was open with the staffC. the business was already doing well when she startedD. the staff agreed with all her decisions45. Which would make the best title for this text?A. Profit-sharing as MotivationB. How I Turned a Business RoundC. People-the Key to Business SuccessD. The Importance of a Well-presented CVV. Read the following passages and finish the exercises of each one (40%):Passage 4The economic phenomena of the Barbie doll helped explain the reason why an increasing number of Chinese enterprises purchase well-known brands overseas. Like the recent case of a Chinese enterprise purchasing the Volvo.The viewpoint held by Taodong, economist from UBS, is frequently borrowed by Chinese government officials and enterprises. Tao claimed that the price of a plastic Barbie doll is $20, from which Chinese manufacturers could only gain 35 cents. The lesson we could learn from this case is that it is brand that can bring profits, not “working” for overseas enterprises.The large-scale overseas M&A of China are mostly carried out by state-owned business, and their main targets are mine and oil fields, by which the raw materials of the fast-developing economy of China could be assured. On the other hand, a trend has began several years before-in hope of catching up with international competition, the ambitious private-run businesses are busy purchasing overseas brands. However, analysts indicated that this fast- developing trend would probably -lead to the overseas rebound. Moreover, because those requiring enterprises lack experience of international M&A, it would cost an arm and a leg.“Many Chinese enterprises have ranked in the list of Fortune 500, and they wish to continue improving their fame world-wide.” He Yuxin, an analyst of Long Zhou Jing Financial Research and Consulting Institution said.For the past 10 years, China has been encouraging its enterprises to “go global fearlessly”and to realize the Economic Diversification. The statistics data given by Chinese CommerceDepartment showed that from 2007 to 2008, Chinese investments abroad had more than doubled, reaching 55.9 million dollars.The tide of merging in China reminds people of Japan in the 1980s. At that time, the Japanese’s purchase of “Pebble Beach” Golf Course in California and Rockefeller Center in NY stirred up American’s unrest-they feared that Japan would rule the world.Similar resist also impediment some large-scaled M&A deals. Disputes exist about whether China will commit the same mistake as Japan. Huo Jianguo, dean of the College of International Trade and Economic Coorporation of Chinese Commerce Department, said that Chinese government would continue objecting strongly to M&A deals in sensitive industries such as oil enterprises. “However,” he said, “if the project is based on mutual reciprocity and profits, and meantime drives local employments and tax income, it will surely be accepted and promoted.”Cash-starved enterprises give warm welcome to Chinese investers and mergering proposals. General Motors lapped at selling its Hummer to Teng Zhong Industry Coorporation in Sichuan province, China. Chinese government, however, rejected the deal.A. Mark the following statements true (T) or false (F) according to the passage.(10%)46. An increasing number of Chinese enterprises purchase well-known brands overseas in orderto develop domestic brand.47. Several overseas companies have already been successfully acquired by Chinese state-ownedenterprises.48. Chinese enterprises can offer lower prices in international acquisition.49. Japanese companies used to be very active in international acquisition during the 1980s.50. Chinese government is cautious towards international acquisition.Passage 5A report by Boston Consulting Group (B CC) says China represents the second largest market in Asia excluding Japan, with about US $1. 44 trillion in assets being managed for wealthy individuals defined as those whose annual income is above US $100, 000.BCG’s survey of retail banks reveals that the average private banking customer can be 10 times more profitable than an average mass market retail customer, a statistic that explains why banks are paying increasing attention to the wealthy.(56) Facing the emerging wealth management market, Chinese banks have made impressive headway in the creation of new wealth management products and services. There are now more than 20 kinds of wealth management products on offer at the state-owned big four banks and national joint-stock banks. The China Everbright Bank’s November 2005 financial report shows a 20 billion yuan (US $2.5 billion) wealth management revenue, up 50 per cent over last year.Chinese banks, especially the State-owned big four, have inherent advantages in wealth management. (57) They have a large customer base and an extensive service network that offers customers accessibility and convenience. Managers at the big banks also tend to have a good relationship with local customers.However, analysts believe that, although the level of personal assets held in financial institutions in China is significant, wealth management products and services offered by Chinese banks are still relatively unsophisticated.Deng Junhao, vice president and director of BCG points out that China’s typical wealth management offering as more “hardware” than “software”.(58) Key issues that continue to stymie domestic banks’ progress include a lack of properly-trained managers, limited differentiation of customers, limited products and similar brands.Despite having 20 kinds of products to choose between, there is actually little separating them. Brands do not have a sufficiently unique or differentiated product to target specific types of customers.Competitive threatThere is only one year left until the Chinese banking market is fully liberalized and foreign institutions are able to serve individual customers in renminbi-based business.(59) Foreign banks have already experimented and learned about the market despite regulatory limitations over the type of businesses they can operate. Standard Chartered Bank has offered an “SC Priority Banking” card for customers with quarterly average account balances of US $100,000 or the equivalent, while Citibank has launched its “Citigold” product for customers with monthly average account balances of US $100, 000 or the equivalent. Both banks have set up dedicated wealth management centres in key cities such as Beijing, Shanghai and Shenzhen.Foreign banks have many competitive advantages over local banks including brand names with internationally recognized prestige and trust, experience and expertise in a broader range of investment products and advisory models, established operational models, particularly processes, systems and policies, and capabilities to attract, train and retain the best talent.(60) Foreign banks will create tough competition in the wealth management market, as they enter the retail market and attempt to pick the most attractive customers. Unless Chinese banks can respond, there is a real and significant threat that many wealthy customers will be lured away by the highly-evolved products and services foreign banks can offer.B. Answer the following questions or complete the statements according to your understandingof the passage. (10%)51. In China, banks are paying increasing attention to the wealthy because ________.。
2017年7月05439商务英语阅读真题及答案
Ⅰ. Translate the following words or phrases into Chinese（10%）1. bearer bond2. mutual funds3. loan4. mass selling5. stock certificate6. venture capital7. real estate8. physical distribution9. limited liability10. capital injectionⅡ. Translate the following words or phrases into Chinese（10%）11.初次公开招股12.资产变现能力13.电话销售，电话推销14.期末存货15.独立法人16.盈亏平衡点17.股东18.逆差；赤字19.流动资金20.价格操纵Ⅲ. Choose the best answers to fill in the blanks（10%）21. Packaging has the responsibility to do all of the following EXCEPT __________.A. To attract the buyer’s attention.B. To explain the benefits of the good inside.C. To change the quantity of the product.D. To provide information of price，value，and uses.22. Insurance companies base their costs on __________.A. the pool of people sharing the riskB. the cost each member of the pool paysC. the theory of probabilityD. past experience23. Some Americans complain about the Japanese style of management because __________.A. they think the manager is too inhumanB. they think the manager is indecisiveC. they think the manager is too lenientD. they think the manager is too generous24. __________ belongs to “Marketing Mix”.A. Labor forceB. MachinesC. MaterialsD. Promotion25. Symbols play an important role in cross-cultural analysis because __________.A. symbols help one to understand one’s own culture betterB. the meanings of symbols vary from culture to cultureC. marketers may use symbols to please potential customersD. improper use of symbols may cause misunderstanding26. A dishonoured bill is __________.A. one which the importer is ashamed ofB. one which the importer fails to pay on the due dateC. one which the drawer fails to payD. one which the exporter fails to clear27. Mutual Savings Banks are __________.A. national banksB. state banksC. private banksD. thrift institutions28. __________ is the fastest method of money transfer.A. Telegraphic transferB. Mail transferC. ChequeD. International money order29. In promotion，__________ is the strength of publicity.A. being flexibleB. avoiding media costaC. saving preparation timeD. reaching a larger number of audiences30. Publicity is designed to familiarize the public with __________.A. the characteristics of a goodB. the features of a serviceC. the advantages of an ideaD. all of the aboveⅣ. In this part，there are three reading passages followed by 15 questions or unfinished statements. For each of them there are four choices marked A，B，C and D. You should decide on the best one according to your understanding（30%）.Passage 1Customer RelationsCustomer relations describes the resources of a company-be it a store，manufacturer，or service industry-that are devoted to discerning and then serving the needs of customers. In earlier times，this was known as the complaint department，the part of the operation that dealt with negative customer comments，returns，and other concerns. Renaming this function customer relations is more than a word game. It reflects the proactive nature of the department in modern industry and retailing. Customer service extends beyond sales and advertising to ensure that the company understands its customer base and what its customers really want. Customer relationsworks within the business to direct the quality of the product or service，its delivery，and advertising strategy to meet that need. This part of a business operation responds to customer inquiries and complaints and resolves problems so as not to lose customers；at the same time，customer relations works with the marketing department to attract new customers.The short answer to why so much attention should be paid to customer needs and dissatisfied customers is that such attention has been found to support long-term success. Some of the earliest such endeavors began with concern over product reputation-as far back as the early days of the Industrial Revolution in the l89Os. Placing one’s name on a product was considered to be a bond of tie between the customer and the merchant and/or the manufacturers.Over the years，many firms developed a policy of “the customer is always right，” finding that it was more profitable to take a small loss and keep a customer than to argue with customers about alleged defective products or problems that occurred with staff. Firms developed complaint departments to deal with customers who had bad experiences with products or services.As consumer consciousness grew in the late twentieth century the focus of the industry shifted from dealing with dissatisfied customers as they complained，to a more active approach of reaching out to discover why the complaint was made ，to ensure that the dissatisfied customers remain customers，and to study each case and improve the product or service and the way in which it was delivered to customers. In the 1 960s the complaint department began to be known as the customer relations department. Customer relations departments still take on complaints. The advent of toll-free numbers makes it easier for people to register complaints-and praise. Customers who phone in praise for or complaints about a product are often offered free coupons and recipes for that product.Studies of the customer relations movement show that the shift to an aggressive policy of customer study is more than “nice”，it is profitable for business. Resources expended in the customer service area are more than offset by savings from customers not lost. Goodwill toward all customers reaps tangible rewards in the form of increased profits for business.In a study of service industries，Ron Zemke cited two studies by Technical Assistance Research Institute（TARI）in Washington D. C. ，on consumer complaints. TARI found that one in four customers was upset enough about a product or service or both to seek an alternative business for that product or service. Of those unhappy customers，however，only five percent had bothered to complain. The other 95 percent just voted with their cash by switching. To reduce the loss of customers in the future，customer relations tries to analyze the five percent who complained in order to understand the ninety-five percent who did not complain yet were unhappy. Customer relations must anticipate the needs of each individual Customer，up and down the social scale，across the racial and cultural lines that make up the American melting pot.Zemke and others offer many strategies for building a good customer relations department.The best strategies involve learning as much as possible about the customer base and training staff well as to what the customers want and the way they want it. Zemke and others show that a company with excellent service toward customers is one that understands the tie between employee relations and customer relations. A well-trained satisfied employee is better able to satisfy the needs of the customer.An acknowledged leader in customer service in the retailing field is Nordstrom’s department store. Nordstrom’s stresses quality in every aspect of its service and merchandise down to the last detail. A 1994 Washington Post article about a survey of the quality of women’s rest rooms inmetro-D. C. stores and malls reported that the heat overall was Nordstrom’s. Nordstrom’s was not seeking to highlight this area. When interviewed the Nordstrom local officials seemed not to understand the fuss. Maintaining their store rest rooms as one would maintain one’s home bathroom for expected guests is just one small part of Nordstrom’s total commitment to customer service. Nordstrom associates are encouraged to learn about their customers，to send thank-you notes，to send postcard reminders to customers when products they might like arrive and to give regular customers advance notification of Nordstrom’s infrequent sales.The conversion of complaint departments to customer relations departments became so widespread that in 1973 the Society of Consumer Affairs Professionals in Business was founded.Consisting of more than 3,000 members who are involved with the management of consumer affairs divisions of business，the society takes the cause of customer relations to a national level，promoting harmonious relationships between business，government，and consumers. The society works on ways to help businesses assess and compare their successes and failures in consumer relations and maintains a library and bookstore of materials on customer relations as well as publishing a magazine，Mobius Quarterly.31. Customer relations should be responsible for all of the following EXCEPT __________.A. the quality of product or serviceB. customer inquires and complaintsC. finding new resources for the companyD. attracting new customers32. A business should pay much attention to customer needs and dissatisfied customers because __________.A. customers are always rightB. a business’s success depends on theseC. customer needs are on the increaseD. customers are more and more difficult to satisfy33. According to the text，when dissatisfied customers complain，the most important thing a business should do is to __________.A. set up a complaint departmentB. deal with customers’ complaintsC. find out why they complainD. study some typical cases34. According to Zemke and others，a company with excellent service toward customers should be able to __________.A. find out why only a small percentage of unhappy customers make complaintsB. understand the tie between employee relations and customer relationsC. anticipate the needs of each individual customerD. understand that the American melting pot is made up of different races and cultures35. Which of the following is NOT true according to the text？A. Nordstrom’s department store is devoted to retailing.B. Keeping women’s rest rooms clean has made Nordstrom’s department store an acknowledged leader in customer service.C. Maintaining women’s rest rooms clean is only one example that shows Nordstrom’s stresses on quality in every aspect of its service and merchandise.D. The Nordstrom officials thought it fussy to be interviewed.Passage 2Japanese Style of ManagementTime clocks are banned from the premises. Mangers and workers converse on a first-name basis and eat lunch together in the company cafeteria. Employees are briefed once a month by a top executive on sales and production goals and are encouraged to air their complaints. Four times a year，workers attend company-paid parties. Says Betty Price，54，an assembly-line person：“Working for Sony is like working for your family.”Her expression，echoed by dozens of other American Sony workers in San Diego，is a measure of success achieved at the sprawling two-story plant，where both the Stars and Stripes and the Rising Sun fly in front of the factory’s glistening white exterior. In 1981 the San Diego plant turned over 700，000 color television sets，one-third of Sony’s total world production. More significantly，company officials now proudly say that the plant’s productivity approaches that of its Japanese facilities.Plant manager Shiro Yamada，58，insists that there are few differences between workers in the United States and Japan. Says he：“Americans are as quality conscious as the Japanese.But the question has been how to motivate them. ” Yamada’s way is to bathe his U. S. employees in personal attention. Workers with perfect attendance records are treated to dinner once a year at a posh restaurant downtown. When one employee complained that a refrigerator for storing lunches was too small，it was replaced a few days later with a larger one. Vice-President Masayoshi Morirnoto，known as Mike around the plant，has mastered Spanish so he can talk with his many Hispanic workers. The company has installed telephone hot lines on which workers can anonymously register suggestions or complaints. The firm strives to build strong ties with its employees in the belief that the workers will then show loyalty to the company in return，It carefully promotes from within，and most of the assembly-line supervisors are high school graduates who rose through the ranks because of their hard work and dedication to the company. During the 1973 1975 recession，when TV sales dropped and production slowed drastically，no one was fired. Instead，workers were kept busy with plant maintenance and other chores. In fact，Sony has not laid off a single employee since 1972，when the plant was opened. The Japanese managers were stunned when the first employee actually quit within one year. Says Richard Crossman，the plant’s human relations expert：“They came to me and wanted to know what they had done wrong. I had to explain that quitting is just the way it is sometimes in Southern California. ”This personnel policy has clearly been a success. Several attempts to unionize the work force have been defeated by margins as high as 3 to 1. Says Jan Timmerman，22，a parts dispatcher and former member of the Retail Clerks Union：“Union pay was better，and the benefits were probably better. But basically I’m more satisfied here. ”Sony has not forced Japanese customs on American workers. Though the company provides lemon-colored smocks for assembly-line workers，most prefer to wear jeans and running shoes.The firm doesn’t demand that anyone put on uniforms. A brief attempt to establish a general exercise period for San Diego workers，similar to the kind Sony’s Japanese employees perform，was dropped when managers saw it was not wanted.Inevitably，there have been minor misunderstandings because of the differences in languageand customs. One worker sandblasted the numbers 1 2 6 4 on a series of parts she was testing before she realized that her Japanese supervisor meant that she was to label them “1 to 64. ”Mark Dempsey，23，the plant’s youngest supervisor，admits that there is a vast cultural gap between the Japanese and Americans. Says he；“They don’t realize that some of us live for the weekend，while lots of them live for the week-just so they can begin to work again. ” Some workers grumble about the delays caused by the Japanese system of managing by consensus，seeing it instead as an inability to make decisions. Complains one American；“There is a lot of indecision. No manager will ever say do this or do that.”Most American workers，though，like the Japanese management style，and some do not find it all that foreign. Says supervisor Robert Williams：“A long time ago，Americans used to be more people-oriented，the way the Japanese are. It just got lost somewhere along the way.”36. What is the main idea of the passage？A. American employees working for Sony.B. How Sony established business in the United States.C. How Japanese manage their business.D. The difference between Americans and Japanese.37. We can learn from the passage that the relationship between the Japanese employers and their American employees at Sony is __________.A. detachedB. harmoniousC. unfriendlyD. very formal38. The phrase “to bathe his U. S. employees in personal attention” in paragraph three means __________.A. to personally look into the welfare of his American workersB. to show great concern for the personal needs of his employeesC. to direct his U. S employees’ attention to workD. to provide his U. S. employees with chances to go swimming in their bathing suits39. By building strong ties with its employees，the Sony company expects __________.A. its workers to work faster and longerB. its workers to be loyal to the companyC. to attract more employeesD. to complete more successfully with other companies40. What do the workers think of the Japanese style of management？A. They think it is far from being satisfactory.B. They think it is inefficient.C. They think it is family style.D. They prefer it anyway.Passage 3Making the Right ChoicesWith imports and exports accounting for nearly half of Chinese economic output last year，trade has become an essential part of its economy and society.China’s decision in 1999 to join the World Trade Organization was a vital catalyst in itsemergence as a major economic power. But since 2001，the WTO has been unable to finalize the new trade agreements（known as the Doha Round）that would enable the WTO system to keep pace with a globalizing world.Nevertheless，countries around the world，including China，have continued to reach out on their own for the benefits of free trade and investment，by arranging bilateral free trade agreements with other countries with whom they see advantages in developing economic ties.The economic benefits of free trade have been demonstrated time and again. One country’s economic strengths are often another country’s weaknesses. Removing import restrictions and duties encourages a country to buy products from another country that make them cheaper and better，while exporting more of its own competitive products.Free trade makes everyone better off，because greater specialization improves economic efficiency，which in turn encourages more trade and economic growth everywhere. History shows that trade between countries after they have signed a free trade agreement grows by as much as 100 percent.China has used its attractiveness as a large market and powerful Asian presence to establish FTAs around the world with other economies，such as ASEAN，Chile，Peru，Singapore，New Zealand and Costa Rica.In 2010，China decided it needed to build a free trade foothold in Europe，its largest market and a vital strategic partner，and opened FTA discussions with Switzerland in January 2011.The Swiss service-based and high-value-added economy is very complementary to China’s economy，although much smaller.But at first sight it would appear that Switzerland has much more to gain than China from a free trade agreement. The removal of Chinese import tariffs as high as 15 percent on machinery imports will further support Switzerland’s already strong Chinese trade position，while Switzerland’s world-leading banking and insurance companies are big investors in China. Only in certain agricultural products，where Switzerland maintains import duties of more than 20 percent，does China appear to enjoy a significant advantage from liberalizing its Swiss trade.But the discussions demonstrate a Chinese strategic interest that extends far beyond developing closer economic ties with a much smaller country. Switzerland is located in the center of Europe，and although independent of the European Union，is closely linked economically and by trade agreements to the euro economy，as Costa Rica is with the United States.With its road and rail links into Italy，France，Germany，Austria and beyond，Switzerland is an excellent place for Chinese companies to position themselves to develop the European market. Under a free trade agreement，China can export components and semi-finished products to Switzerland without paying any Swiss import duties.Under a Sino-Swiss FTA，some of China’s exports to Switzerland，if re-exported to European countries，could displace European agricultural and manufactured products，such as autos and household products. Similarly，some Swiss exports to China that escape import tariffs of 10 percent or more will displace competitors’ products from other major exporters of specialized machinery，chemicals and watches，such as Germany，Japan and the US.Since 2007 Europe has firmly embraced the bilateral free trade approach. Europe has just opened FTA negotiations with Japan，and is holding discussions with the US about developing free trade. China’s huge market and its average import duties of about 10 percent represent a very attractive prize for free traders.Switzerland’s example could encourage the EU to consider opening FTA discussions with China，which would have to decide whether to weaken its role as leader of the large group of emerging world countries at the WTO Doha Round discussions，in order to gain the economic benefits of a bilateral European free trade agreement.41. What is the purpose of Doha Round according to the passage？A. To reach some international trade agreements.B. To settle some illegal trade.C. To improve better relationship between countries.D. To solve some international political affairs.42. What is the most possible meaning of FTA？A. Foreign Trade AssociationB. Free Trade AgreementC. Foreign Trade AgreementD. Free Trade Association43. Why does China develop closer economic ties with such a small country as Switzerland？A. Because of its world-leading banking system.B. Because of its strong economy.C. Because of its geographical position in Europe.D. Because of its political position in Europe.44. What is China’s advantage in attracting free traders？A. Its political system.B. Its economic system.C. Its beautiful scenery.D. Its huge market.45. Which of the following statements is NOT true according to the passage？A. Joining WTO helped China become a major economic power in this world.B. The Sino-Swiss FTA won’t have influence on other European country’s economy.C. China can benefit a lot from Sino-Swiss FTA，especially in agriculture.D. Europe has opened FTA negotiations with some Asian and American countries.Ⅴ. Read the following passages and finish the exercises of each one（40%）Passage 1E-commerce Growing in China’s Small TownsE-commerce is becoming increasingly popular in China’s small towns，with local residents spending even more money than their urban peers.A resident of Tonglu County in east China’s Zhejiang province，23-year-old Liu Hua said he spends a lot of money on Taobao，China’s biggest online shopping website.He said he and his mother spend more than 10，000 yuan（1，632 U. S. dollars）each year on online shopping.I shop more online than in real stores. I mostly buy electronics and food，while my mom buys clothing and cosmetics，？Liu said.“Tonglu is small and high-tech electronics aren’t available here. In addition，such goods are usually more expensive in stores than online，” he said.According to a report released by Taobao in late July，people living in counties and townshipsspent an average of 5，628 yuan per person online，almost 1,000 yuan more than their urban counterparts. Major global brands like Estee Lauder，Nike and Vans have sold well in counties and townships，the report said.Small-town shoppers spent 765 yuan on average per person on Estee Lauder cosmetics，slightly more than 652 yuan by the first- and second-tier city dwellers，according to the report.Another report released in March by the McKinsey Global Institute showed that the online shopping habits of residents of small towns and counties are similar to those of urban residents，even though incomes in counties and townships tend to be smaller.According to the report，for every 100 yuan spent online，57 yuan is spent by people in third-and fourth-tier cities，greater than the nationai average of 39 yuan.However，the presence of counterfeit goods and a poorly-developed logistics industry have risen as challenges to the development of c-commerce.“I always concerned about fake products and the risk of my products being damaged while being delivered，” Liu said.Xu Zheng，a resident of Harbin，the capital of northeast China’s Heilongjiang Province，had complaints about the speed at which his online purchases are delivered.“I have to wait for three to four days or even longer for online goods，” Xu said.E-commerce giant Alibaba Group formed a consortium in May to build a nationwide intelligent logistics network that can ensure rapid delivery of online purchases.Wang Xiaozhang，a professor at Zhejiang University，said the enlarging role of online shopping is related to confined shopping choices in small towns and the convenience brought by technology.“Both sellers and buyers should develop credit and the government should create relevant regulations if and when poor delivery efficiency and damaged products become severe problems，” he said.A. Mark the following statements true（T）or false（F）according to the passage（10%）46. China’s small towns see great popularity of online shopping in recent years.47. Some products are not available in small downs，which is one factor for the increase of online shopping in small towns.48. Urban residents spend more on online shopping because they earn more money than small town residents do.49. People show some worries about fake products in online shopping.50. Delivery of online purchases is no problem for the well developed logistics in small towns.Passage 2（56）Seemingly unnoticed by the rest of the world are the extraordinary strides China has made to create and use various forms of alternative energy，particularly clean sources like hydropower，solar and nuclear power.Constantly we read of pollution caused by China’s use of coal for power，but the fact is that a considerable portion of the energy China uses every day comes not from fossil fuels but these three alternative sources.（57）China is the world’s largest producer of hydroelectricity，which supplies at least 17 percent of the country’s domestic power demands.The biggest hydropower producer in the world is the Three Gorges Dam project blocking the mighty Yangtze River at Yichang，Hubei province.One measure of its size and strength is the fact that in times of heavy rain and upland flooding，this remarkable facility contains a reservoir of water stretching up to 600 kilometers upriver.When floodwaters gushing into the dam approach its tolerance levels，the sluice gates are opened to relieve the pressure on the dam’s huge wall，and with an immense roar，water gushes out at the rate of 70，000 cubic meters per second.（58）Besides hydropower，China is also a global leader in solar energy. More than 400 Chinese photovoltaic companies produce energy-gulping solar panels that are sold across the globe，making a huge contribution to reducing the use of air-polluting fossil fuel.Equally important，solar power now contributes a significant 3. 5 gigawatts of power across China，a figure set to expand exponentially by 2020.The Golmud Solar Farm in Qinghai province is the world’s largest solar power facility，absorbing a yearly average of 3，300 hours of sunshine that bombards the Golmud Desert. This year it won an award for China’s Best-Quality Power Project. Altogether there are solar panels capable of producing 870 megawatts here，and its capacity is expected to reach 1，070 MW by year’s end.Many other solar power facilities are located across much of China，including such areas as Tianjin，Tibet，Shandong and Guangdong，with new ones being opened regularly.（59）With regard to nuclear power，China has always taken a cautious and conservative approach to this capricious alternative and has a relatively small total of 16 nuclear power stations in four different locations，which are mainly along its coastline so that seawater can be used for cooling.That is less than 3 percent of the world’s total of 443 nuclear power stations. Furthermore，these 16 nuclear power stations provide only 1 percent of the country’s power needs.（60）With runaway industrial development inevitably came the pollution problems that still blight some of China’s biggest cities，but considerable improvements to air quality have been achieved through a wide range of measures.According to the Beijing non-profit Institute of Public and Environmental Affairs，several cities are now being more open about their air quality information，including Beijing，Guangzhou and Shenzhen.“Some cities have moved forward，” said Institute Director Ma Jun. “But among all of China’s 113 cities，there are still many not making proper disclosures.”Beijing is now releasing details of air pollutants comprising tiny particulate matter about 2.5 micrometers in size，which is a much higher standard than the PM 10 measure previously used.The following statistics underscore the seemingly permanent pollution problem in Beijing：the population has now swelled to 17 million；the number of cars on its roads is now 5 million plus，or an additional 1. 5 million in the past four years；and 27 million tons of coal were burned by the capital in 2010.On the other side of the ledger，Beijing now has 35 new monitoring locations and has become the leading city in China in its monitoring of PM2. 5 data.B. Answer the following questions or complete the statements according to your。
17年中级商务英语考试阅读集训试题
17年中级商务英语考试阅读集训试题模拟考场Confidence can make or break your career.Luckily for those lacking it, self-belief is easy toboost (1)...........................................“Hugely from a leadership and teamperspective,” says Rob Yeung, a corporatepsychologist at Talentspace and author ofConfidence: The Art of Getting Whatever you Want.“You must be confident for others to have confidence in you. People equate confidencewith competence.”Bob Etherington, a sales, negotiation and presentation trainer, says it can be thedifference between success and failure. “Companies aren’t run by people who are the best butby people who think they’re the best.” (2)...........................................“Often you do need to feign confidence at first,” says Mr Etherington. “You try and adoptthe feeling of someone who knows what they’re doing.”But, he adds, the best thing about faking confidence is that it often evolves into the realthing. “You get a picture in your mind of the outcome you want. Athletes do it all the time –they see the ball going into the hole. Even though you don’t really believe it, your brain latcheson to it. That gets your confidence going.” (3)..........................................When engaging in conversation or making presentations, Mr Etherington’s advice is: “Speak clearly and drop your voice, stand with your feet about 30 centimetres apart, use yourhands when you talk and make eye contact.”Peter Shaw, an executive coach at Praesta, says that personal experiences can also help. “Remember occasions when you have been confident in the past. Encapsulate memories ofsuccess,” he says. “You could also have a mantra, like ‘I can do this’ or ‘Keep calm and carryon’. Or you can think of situations where you’re confident outside of work and then transfersome of that into the work environment.”Mr Yeung says: “Psychologists also talk about the ‘illusion of transparency’. Most peoplebelieve that when they are nervous everyone can see this. But they can’t. Just rememberingthis can make you more confident.” (4)..........................................Two ways to improve how you come across are to make sure you have done yourhomework and to show up to meetings with plenty of time to spare. “You may not actuallyneed to read all those pages the night before but it will boost your confidence,” says Mr Shaw. “Preparation is as much psychological as practical.”Arriving early is also a good way to collect your thoughts. “If you arrive flustered and haveto apologise, you won’t inspire confidence in those you’re meeting and you start on the backfoot.”(5)...........................................There is a fine line between self-belief and arrogance.A confident manager is groundedenough to “accept criticism and welcome feedback”, adds Mr Yeung.Language Points:1. equate 使等同2. feign 假装3. evolve 演化4. encapsulate 封装5. mantra 咒语6. flustered 紧急的Special Hint:尝试仿照以下经典句式造句，为日后写美丽文章做预备!Companies aren’t run by people who are the best but by people who think they’re the best.公司的管理者不是最优秀的人才，而是信任自己是最优秀的人Exam Focus:此题为BEC中级考试阅读真题其次部分模拟，题目要求如下：Choose the best sentence below to fill each of the gaps. Do not use any letter more thanonce, and there is one letter that won’t be used.A How to use your confidence?B What about faking it?C How important is confidence?D What can I do to build my confidence?E How important is preparation?F Can you be overconfident?Oral Topic:In what way can you boost your confidence atwork?此题为BEC考试口试task2部分模拟Keys: 1、C 2、B 3、D 4、E 5、F译文参考：信念能影响你事业的成败。
商务英语BEC初级阅读理解习题
商务英语BEC初级阅读理解习题2017商务英语BEC初级阅读理解习题阅读理解是检测考生词汇量的一道题，因此同学们要想做好阅读理解题，词汇的掌握也很重要。
以下是店铺精心为大家整理的.2017商务英语BEC初级阅读理解习题，希望对大家有所帮助!更多内容请关注应届毕业生网!2017商务英语BEC初级阅读理解习题一In 1620, about half the USA was covered by forests. Today the forests have almost gone. A lot of good land has gone with them, leaving only sand. China doesn't want to copy the USA's example. We're planting more and more trees. We've built the " Great Green Wall" of trees across northern part of our country.The Great Green Wall is 7,000 kilometres long, and between 400 and 1,700 kilometres wide. It will stop the wind from blowing the earth away. It will stop the sand from moving towards the rich farmland in the south. More "Great Green Walls" are needed. Trees must be grown all over the world. Great Green Walls will make the world better.根据短文内容，选择正确答案。
高级商务英语阅读理解习题及答案
高级商务英语阅读理解习题及答案高级商务英语阅读理解习题及答案多做题有助于同学们及时检测自己的学习情况，及时调整学习策略。
下面是店铺精心为大家整理的'2017高级商务英语阅读理解精选习题及答案，希望对大家有帮助，更多内容请关注应届毕业生网!The Negotiating T able:You can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitchyour look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to become their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great , neither party may be prepared to see the deal through . More common is a corporate culture clash between companies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.De Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses their request , they will troop along to Dad and pressure him. If al elsefails, they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.1. Dr Cohen treats negotiation as a game in order toA put people at easeB remain detachedC be competitiveD impress rivals2. Many people say “no” to a suggestion in the beginning toA convince the other party of their point of viewB show they are not really interestedC indicate they wish to take the easy optionD protect their company’s situation3. Dr Cohen says that when you are trying to negotiate you shouldA adapt your style to the people you are talking toB make the other side feel superior to youC dress in a way to make you feel comfortable.D try to make the other side like you4. According to Dr Cohen, understanding the other person will help you toA gain their friendshipB speed up the negotiationsC plan your next move.D convince them of your point of view5. Deals sometimes fail becauseA negotiations have gone on too longB the companies operate in different waysC one party risks more than the other.D the lawyers work too slowly6. Dr Cohen mentions children’s negotiation techniques to show that you shouldA be prepared to try every routeB try not to make people feel guiltyC be careful not to exhaust yourselfD control the decision-making process.For each question 7 – 12 , mark one letter (A, B, C or D ) on your Answer Sheet for the answer you choose.The Negotiating T able:You can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it isthe safer option but they would not be there if they were not interested.It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to become their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great , neither party may be prepared to see the deal through . More common is a corporate culture clash between companies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets sloweddown as they argue about small details.De Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses their request , they will troop along to Dad and pressure him. If al else fails, they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.7 Dr Cohen treats negotiation as a game in order toA put people at easeB remain detachedC be competitiveD impress rivals8 Many people say “no” to a suggestion in the beginning toA convince the other party of their point of viewB show they are not really interestedC indicate they wish to take the easy optionD protect their company’s situation9 Dr Cohen says that when you are trying to negotiate you shouldA adapt your style to the people you are talking toB make the other side feel superior to youC dress in a way to make you feel comfortable.D try to make the other side like you10 According to Dr Cohen, understanding the other person will help you toA gain their friendshipB speed up the negotiationsC plan your next move.D convince them of your point of view11 Deals sometimes fail becauseA negotiations have gone on too longB the companies operate in different waysC one party risks more than the other.D the lawyers work too slowly12 Dr Cohen mentions children’s negotiation techniques to show that you shouldA be prepared to try every routeB try not to make people feel guiltyC be careful not to exhaust yourselfD control the decision-making process.参考答案：1B 2D 3A 4D 5B 6A15 B 16D 17A 18D 19B 20 A15.第一段有这样一句话needs to avoid being too adversarial，也就是说要保持客观，公正，超然，所以选择B。
中级商务英语阅读真题讲解
中级商务英语阅读真题讲解2017中级商务英语阅读真题讲解all that you do, do with your might; things done by halves are never done right，以下是店铺为大家搜索整理的2017中级商务英语阅读真题讲解，希望能给大家带来帮助!1 Sometimes it is necessary to insist on further explanation.2 You shouldn't focus on your response while others are still speaking.3 People are reluctant to admit that they don't listen well.4 There are benefits in seeing things from the speaker's perspective.5 Keen observation of the speaker can support our listening skills.6 It is risky to think about a different issue while someone is speaking.7 People do not mind hearing their own views summarised.Good listener, better managerAToo often we accuse others of not listening, pretending that we ourselves are faultless, yet in our hearts we know that many of the mistakes we make come about because we haven't listened carefully enough. We get things wrong because we haven't quite understood what someone meant when they were talking to us. Anyone who has ever taken the minutes of a long meeting will know how hard it is to remember - despite the benefit of notes - exactly what everyone said. But success depends on getting things right - and that means listening.BListening is not the same thing as hearing; it is not aneffortless activity. It demands attention and concentration. It may mean quizzing the speaker for additional information or for clarification - it is always better to ask than to continue regardless and get things wrong. However, if you allow your mind to wander onto something else, even for a few minutes, you'll miss what the speaker is saying - probably at the very moment when he or she is saying something critical. And not having heard, you won't know you've missed anything until it's too late.CThe most common bad habit we have is to start thinking of what we are going to say about the subject long before the other speaker has finished. We then stop listening. Even worse, this often adds rudeness to inattentiveness, as once you have decided what to say there is a fair chance you will interrupt to say it. Good listeners don't interrupt. In fact it is often worth explaining the main idea of what you have just been told before going on to make your own points. Nobody is offended by this and it shows that you have listened well.DAbove all be patient and accept that many people are not very good communicators. It's helpful to remember that the ways people move and position themselves while they are speaking can reveal a great deal about what they are saying. Equally importantly you should put yourself in the other person's place, both intellectually and emotionally; it will help you to understand what they are getting at and form a response. But don't be too clever. Faced with a know-all, many people keep quiet because they see no point in continuing.这篇文章讲的是倾听(listening)的重要性。
商务英语阅读习题及答案一.doc 0
商务英语阅读习题（一）Ⅰ) Comprehension1. What is international trade?2. What are the major motivations for private firm to operate international business?3. What measures do most companies usually adopt to avoid wild swings in the sales and profits?4. Pleas give the four major modes chosen by most companies when entering into international trade.5. Could you find any difference between Direct Investment and Portfolio Investment? If you can, please tell the main reasons.6. What is MNE? What are its synonyms?7. What limits a firm’s sales?Ⅱ) Match each one on the left with its correct meaning on the right1. motivation A. to make continual efforts to gain sth.2. pursue B. the action of obtaining, esp. by efforts of careful attention. “采购，获得”3. mark up C. which by is its nature can not be known by senses, not clear and certain, not real.4. procurement D. the goods (freight) carried by a ship, plane or vehicle.5. intangible E. the amount by which a price is raised.6. cargo F. profit, interest.7. royalty G. the net value of assets or interest, invest.8. equity股本，资产净值H. not needing other things or people, taking decisions alone.9. yield 投资收益，回报I. a share of the profits.10. independent J. need or purpose.1. J2.A3.E4.B5. C6.D7.I8.G9.F 10.HⅢ) Fill in the blanks with the words or expressions given below and if necessary, put the word in the right form.A. orientationB. diversifyC. seek outD. differentiate…fromE. take advantage ofF. undergoG. bring aboutH. correspondI. abandonJ. amount toK. Come afterL. approach1. That factory is trying to B its products to sell in different markets.2. A successful businessman is always skilled in E every possible opportunity.3. Reforming and opening to the world has G great changes in our lives.4. Can you D this kind of operating the others?5. Private firm going in for international business have a profit A6. He I his company and family and went away with all the money.7. The L of winter brings cold weather.8. The manager’s words J a refusal to the proposal.9. Company is always C the best way to gain more while cost less.10. The city has F many changes during the last ten years.11. Direct investment usually K a firm has experience in exporting or importing.12. The goo ds don’t H to the list of these I ordered.IV) Translate the following terms and phrases into Chinese;1. purchasing power 10.recovery2. sales potentials 11. recession3. mark-up 13. portfolio investment4. domestic markets 12. tangible goods5. finished goods 13. visible exports and imports6. profit margin 14. revenue and expenditure7. market share 15. excess capacity8. trade discrimination9. business cycles 16. licencing agreementsⅤ) Translate the following sentences into Chinese;If the exporting market price exceeds the one at the importing country, a dumping margin exists on that particular sale. Then Under Article VI of GATT( General Agreement on Tariffs and Trade) 1994, and the Anti-Dumping Agreement, WTO Members can impose anti-dumping measures, if, after investigation in accordance with the Agreement, a determination is made (a) that dumping is occurring, (b) that the domestic industry producing the like product in the importing country is suffering material injury, and (c) that there is a causal link between the two. Typically anti-dumping action means charging extra import duty on the particular product from the particular exporting country in order to bring its price closer to the “normal value” or to remove the injury to domestic industry in the importing country.Ⅵ) Translate the following sentences into English;1.国际贸易有助于所有的国家促进经济的发展。
2017年11月商务英语考试高级阅读试题
11月商务英语考试高级阅读试题下半年BEC高级考试时间为11月19日，大家备考得怎样了?下面是yjbys 网小编提供给大家关于商务英语考试高级阅读试题，希望对大家的备考有所帮助。
In the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives having to communicate information which often leads to feelings of insecurity has become a key activity. From being regarded as relatively unimportant in many companies , management employee communication has become a central corporate need.Concordia International provides a good example of a company that has adjusted well to the changing needs for communication . since 1995 , Concordia has been turned inside-out and upside-down, to ensure that it is a marketing–led, customer-responsive business, one that looks outwards at customers and competitors, rather than inwards at its own processes and the way things were done in the past. In the last eight years, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated.From being an engineering company, Concordia is now remaking itself as a service company. The role of employee communication in such a context is to build people ’s self-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bring with them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable, since many of the old certainties are being swept away , including the core activities of the company they work for. Above all , they have had to face up to the fact that they no longer have a job for life.Research indicates that people respond to this predicament in a variety of ways. The bulk of employees fall into two main categories in terms of their response to the new situation: on the one hand there are the“ pragmatists ” and on the other“ the highly anxious ” the former se e their job as a means to an end and have a relatively short-term perspective, with strong loyalty to their local term , rather than the company as a whole .The second category, usually the majority, may respond to threatened changes with a feeling of having been let down, and even feel anger at the company for what they see as changing the terms of their employment.` The employee communication process needs to be capable of accurately directing its messages at a variety of employee groups and departments within the workforce . this is why middle managers and line managers are so key to communication. They are the people who know about the full rage of concerns among the workforce. The problem in the past was that this crucial area was often the responsibility of a separate, relatively isolated unit. Concordia puts responsibility for communication firmly on line managers. All their research points to the same conclusion: people prefer to get their information face-to-face from their line managers. That is the key relationship and where arguments and hearts and minds –are lost.The general rule in company communication is to tell employees as much as you can as soon as you can. If you can ’t provide details, then at least put the news in context and commit yourself to providing greater detail when it becomes available another rule of company communication is that there must be a fit between what the company is telling its employees and what it is telling its shareholders.15 In the last eight years, Concordia has15A made over 80.000 employees reduncdantB completed a period of downsizingC reduced its workforce of 80.000 by 35%D given 35% of departing employees voluntary redundancy16 From Concordia ’s point of view, the role of communication is toA win employee support before going ahead with the changesB change the company ’s core activities.C emphasise the positive aspects of the changesD explain the need for the changes17 what does research show about most employees ’ response to change?A they expect it to have a bad effect on the companyB they feel completely powerlessC they become less loyalD they fell they have been treated unfairly18 Concordia ’s communication process mainly relies onA printed communicationB departmental headsC personal communicationD a separate, specialized unit19 According to the writer, what is the guiding principle about giving information within an organization?A Never make promises about future developmentsB Give people an overall view at the earliest possible stageC always includeplenty of hard informationD Hold back until all the details can be provided20 which of the following would be the most suitable title for the article?A employee attitudes to company communicationB making company communication more effectiveC Researching company commmucationD Making employees feel less powerless答案与解析：文章取材自一本管理手册，说的是一个组织里的有效沟通问题。
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2017年商务英语阅读理解试题
应当随时学习，学习一切;应该集中全力，以求知道得更多，知道一切。
以下是小编为大家搜索整理的2017年商务英语阅读理解试题，希望能给大家带来帮助!更多精彩内容请及时关注我们应届毕业生考试网!
中国的“钢铁公主”
作为中国最富有的女性之一，陈宁宁(diana chen)并不是人们印象中典型的钢铁大王。
diana chen, one of china’s richest women, is not your typical iron industry baron.
陈宁宁今年36岁，是受过西方教育的“高弟”她已故的外祖父吕东曾于上世纪60年代和70年代担任原冶金工业部部长。
ms chen, 36, is a western-educated “princeling”, as the children and grandchildren of china’s communist elite are known. her late grandfather, lu dong, was china’s metallurgy minister in the 1960s and 1970s.
今年夏天，陈宁宁对香港上市的中国东方集团(china oriental group)发起了敌意收购。
此前，她与持有东方集团45%股权的主席韩敬远闹翻。
东方集团控制着湖北省一座中等规模的钢铁厂。
this summer, ms chen launched a hostile takeover for hong kong-listed china oriental group, which controls a mid-sized steel mill in hebei province. her bid came after a falling out with han jingyuan, oriental’s chairman, who controls 45 per cent of the company.
在由陈宁宁外祖父等保守派中央计划官员打造出的钢铁产业中，这种举动颇不寻常。
但这位中国“钢铁公主”的职业路径就颇不寻常。
such manoeuvres are unusual in an industry forged by conservative central planners such as ms chen’s grandfather. but then so is the career path of china’s “iron princess”.
上世纪90年代早期，陈宁宁到纽约理工学院(new york institute of technology)攻读mba 学位，毕业后回香港与母亲一同创办了嘉鑫钢铁集团有限公司(pioneer iron & steel group)。
她的母亲在大学期间曾学习冶金专业，但此前从未涉足该行业。
在此后短短10年时间，嘉鑫钢铁成为中国最大的铁矿石民营进口商。
去年，《福布斯》杂志(forbes)估计，陈宁宁个人财富高达2.16亿美元。
in the early 1990s, ms chen studied for an mba degree at the new york institute of technology before returning to hong kong to start pioneer iron & steel group with her mother, who had studied metallurgy in university but was not previously involved in the industry. in little more than a decade since, pioneer has become one of the largest private importers of iron ore into china. last year forbes magazine estimated ms chen’s wealth at $216m.
“这其实就是通过非传统手段进入一个传统行业，”陈宁宁表示，“从前，所有人都从事简单的贸易。
我们利用无形资产和技术帮助(武汉钢铁集团和鞍钢新轧等国有企业)获得贷款，并对其进行改造，准备进行首次公开发行(ipo)。
”
“it was a matter of using non-traditional means to approach a traditional industry,” ms chen says. “before, everyone just did simple trading. we used intangible assets and skills to help [state-owned companies such as wuhan iron and steel group, and angang new steel company] get loans and to reform themselves to prepare for ipos.”
陈宁宁表示，这些服务都是免费提供的，但它们有助于建立关系，并使她对这些公司有了深入了解。
到世纪交替之际，钢铁行业开始在中国经济发展的推动下复苏，当时，嘉鑫处在将中国钢铁制造商与外国铁矿企业结合的良好位置。
她表示：“到2003年，中国大约15%至20%的铁矿石由我们进口。
”
those services were provided free of charge, says ms chen, but they helped build relationships and gave her an in-depth knowledge of the companies. by the turn of the century, when the steel industry revived on the back of china’s economic growth, pioneer was well-positioned to bring together china’s steel makers and foreign iron miners. “by 2003, we were importing about 15-20 per cent of china’s iron ore,” she says.
陈宁宁承认，作为中国******高层官员的后代，身份对她有所帮助，“但只是人们知道你来自一个有名望的家庭。
我的外祖父从没贪过，我母亲经常教导我不要令我外祖父的名声蒙羞……我有关系，但我从没用过。
”
ms chen admits that being the descendant of a top communist official has helped, “but only in the sense that people knew you came from a respectable family. my grandfather was never corrupt, and my mother always told me not to shame my grandfather’s name?.?.?.?i had the guanxi [connections], but i never used them.”。