导学案 Lesson 3 The Advertising Game

导学案Lesson 3 The Advertising Game

编写人：王海斌审稿：高一英语组

本课目标：掌握单词和词组

细读课文理解广告的作用及实质

了解并学习动名词

Step 1 Discussion

The advantages of ads _______________________________

The disadvantages of ads ____________________________ Step 2 Lead-in

We can see ads everywhere. What kinds of ads do like most? Why?

__________________________________

Step 3 Reading

Read the text and answer the questions in item 3 on page 26 Step 4 Word learning

写出意思对应的单词

1 Way of dealing with a person or thing ____________

2 Praise something publicly in order to encourage people to buy or use it__________

3 Plan of how money will be spent over a period of time ,in

relation to the amount of money available_________

4 having a high quality that is recognized and unquestioned;of

lasting value and importance

__________________

5 modern;of the present time ____________

6 action of contributing;thing contributed __________

7 idea;general belief _______

8 right or appropriate for a purpose an occasion _________

9 concerned with or used in seeing ________

Language points:

1)certain adj 某种，某些；确定的，无疑的；确信的，深

信的

He didn’t come for a certain reason. 为了某种原因他没来。

It's certain that two and two makes four. 二加二得四是确定无疑的。

I'm certain that he saw me 我确信他看见了我。

固定短语：for certain 无疑地，肯定地

Be certain to do something 一定会做某事It's certain that ... 是确信无疑的

2) suitable adj 合适的

Clothes suitable for hot weather are being sold. 适合炎热天气的衣服正在销售。

be suitable for 对...合适

These books are suitable for children 这些书适合儿

童（阅读）

3)stand out (from/against sb/sth)

1 The bright lettering stood out well against the dark background. 那种鲜亮的字在深色背景下十分醒目。

2 Her work stands out from the rest。她的工作成绩比其他人都好。

思维拓展：stand aside 让开，站到一边去stand back 退后，向后站Stand for 代表，赞同，支持或主张某事物

Stand by 袖手旁观，支持或援助某人；信守，遵守

4）contribution noun 援助，贡献，投稿

The invention of computers was a great contribution to human civilization

电脑的发明是对人类的一大贡献。

Contribute verb 贡献出，捐献，投稿contributor noun 投稿者，捐助者contribute to （prep）为...作出贡献；把（时间）投入；有助于；是...的原因之一make a contribution/contributions to (doing sth) 对做某事做出贡献.

5) approach noun 方法、方式、道路

All approaches to the city were blocked 通往这座城市的道路都被封锁了。

Approach 接近，动手处理，商量，靠近approachable易接近的approach to接近,近似at the approach of 对...进行探

讨

There are several ways of approaching the problem . 处理这个问题有好几个方法。

July 1 is approaching. 七一快到了。

长难句解析及翻译

1）It is likely to be just the name of a company, part of which may be a general location.

翻译____________________________________________

解析part of which may be a general location 是一个非限制性定语从句，关系代词which指it,即“广告”。

要点剖析：在介词+关系代词引导的定语从句中，由于意义上的需要，of which/of whom 前可带有some/any/few/several/many/most/all/both/none/neither/each/half/on e等词或形容词最高级。如：

There are more than 5000 islands of different sizes in China, the largest of which are Taiwan and Hainan Island.

Today there are many people smoking in the world,about 45% of whom are Chinese.

2) As present-day advertisers often have large budgets,a lot of money is spent on applying modern techniques of design to make these advertisements as visually attractive as possible.

翻译______________________________________________