导学案 Lesson 3 The Advertising Game
高中英语unit11 lesson3 the advertising game教案(北师大版必修4)
Unit 11 The MediaLesson 3 The Advertising Game教案Objectives1.To read a text about advertisement development.2.To discuss advertising.Possible problemStudents may have problems with some verbs which need to use the –ing form as objects.Teaching ProcedureTask one: Discussion1.Can you think of some adverts you have seen? Where have you seen them? (with pictures)2.Word corner: match the words in the box with the correct advertisements. (with pictures)(Jeweller’s, baker, airline, cinema, gym)3.Do you think advertisement will mislead you to believe that a product is better than it really is?4.What do you think of the design of nowadays advertisements?\Task two: Pre-readingLook at some words that exist in the text and match them with the most suitable definitions according to Chinese meanings in vocabulary.a) traditional, typical classicb) company corporationc) right for something suitabled) contain consist ofe) plan of how money should be spent. budgetf) rapid increase boomg) idea concepth) method approachi) belonging to the present time contemporaryj) area around where you live neighborhoodTask three: Reading1.Read the text quickly and decided the sentences are T of F.1). “Tsing Dao Beer” tells you 3 pieces of information so it is attractive. (F)2). Advertisement must be attractive and creative. (T)3). The purpose of all advertisement is to make customers spend money. (F)4). Producing public advertisement mentioned in the text is free. (F)5). The purpose of advertisement is creating something that has never been seen before. (F)6). Standing out your advertisements is not easy because people are used to high standards ofvisual design. (T)2.Read the text again and answer questions.1) When does the simplest type of advertisement work?They works when there is not much competition.2) Why are modern techniques of design not enough for advertisements to be noticed in moderncities?Because people are used to seeing high standards of visual design.3) What ideas do today’s advertiser s use to make you notice their products?New and unusual ideas, humor.4) What has the government done during the last decade?Public advertisementsTask four: Post ReadingWatch four public advertisements and discuss their good points.Exercises on page 27.Exercises on page70 & 71.。
高中英语北师大版选择性Unit6TheMediaLesson3TheAdvertisingGame教
Unit 6 The MediaLesson 3 The Advertising Game 教学设计科目：英语课题：Lesson 3 The Advertising Game 课时：1课时教学目标与核心素养：知识目标：Students can learn some new words and expressions and used to and would.能力目标：Students can have a further understanding of the passage.情感目标：Students can think individually and learn cooperatively.教学重难点教学重点：How to learn the new words and expressions and used to and would.教学难点：How to make students have a better understanding of the passage.课前准备：多媒体，黑板，粉笔教学过程：一、Pre-reading1. Greeting2. Leading-inACTIVA TE AND SHARE学生活动：Pair WorkHave you ever bought anything as a result of seeing, hearing or reading advertisements? What makes an advertisement attractive?the product name the name of a company words of expertshumorous language the concept of freedom pictures or imagesthe unusual idea the designAsk students to think and share their answers.二、While- readingREAD AND EXPLORE1. 学生活动：阅读文章，回答问题。
北师大_高一英语(下)Unit11_Lesson3_The_Advertising_Game教案
授课内容:Unit 11, Lesson3 The Advertising GameLesson 3 The Advertising GameTeaching Aims and Requirements1. To learn about the development of advertisement2. To help to draw more attention to public ads and sense of social responsibility.3.To get students to design their own advertisementsTeaching Importance:1. To make clear to the students the contents and the structure of the text2. To enable the students to get the main idea of the textTeaching Difficulties:1. To get the students to design their own advertisements2. To make clear to the students the contents and the structure of the text.Teaching Methods:Teacher-student, individual, pairs, groupsTeaching Aids:computer, pictures, text-booksTeaching Procedures:Step Ⅰ Lead-in1. Greetings2. Tea cher plays a video and has Student s guess, “what product is the advertisement for?”3. Teacher demonstrates some advertising slogans and lets Students give Chinese for them.4. Teacher encourages Students to speak out the advertisements they have seen and where they have seen themStep Ⅱ Reading1.First-reading :Teacher asks Students to predict the general idea of the text.What does the passage talk about?A. The advantages and disadvantages of adsB. Different sorts of adsC. The development of advertisingD. The effect of ads on our lifeE. People’s attitude toward ads2.Second-reading: Get the main idea of each paragraph and match the headings with each paragraphPara 1 the classic ads1Para 2the public ads5Para 3modern ads3Para 4the top ads of today4Para 5the ads in the market23.Third-reading: Students read the whole text carefully to answer the questions in Ex. 3 on page 26.1. When does the simplest type of advertisement work?2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities?3. What ideas do today’s advertisers use to make you notice their products?4. What has the government done during the last decade?Answers:1.They work for products that people need when there is not much competition2.Because people are used to seeing high standards of visual design.3.They use humor as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something4.Over the last decade, the government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etcStep Ⅲ Voice Your OpinionHow do advertisements affect our daily life? Have you ever bought anything because you liked the idea promoted in the advertisement?Step IV Summary Through the whole passage we’ve learnt the development of advertisement. During the course of it, we know the classical advertisement was simple for people to know. But in today’s world, a good advertisement no t only needs detailed information for customers to know but also modern techniques are required to attract their attention. In this case, making an advertisement full of knowledge and amusements may be equal to the sale of products. Therefore, in order to win the market at home and abroad, companies must ensure of good quality and good serviceStep VI HomeworkDescribe an advertisement you like.Step VII Blackboard design1.What does the passage talk about?A. The advantages and disadvantages of adsB. Different sorts of adsC. The development of advertisingD. The effect of ads on our lifeE. People’s attitude toward ads2. Get the main idea of each paragraph and match the headings with each paragraph Para 1 the classic ads1Para 2the public ads5Para 3modern ads3Para 4the top ads of today4Para 5the ads in the market23. Questions1. When does the simplest type of advertisement work?2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities?3. What ideas do today’s advertisers use to make you notice their products?4. What has the government done during the last decade?Answers:1.They work for products that people need when there is not much competition2.Because people are used to seeing high standards of visual design.3.They use humor as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something4.Over the last decade, the government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc。
Lesson3TheAdvertisingGame学历案高中英语北师大版选择性
Unit 6 Lesson 3 The Advertising GameTheme: ReadingTime Arrangement: 1 periodLearning Objectives:1.I can master some important words and phrases in the context;2.I can get the general idea of the advertising game and talk about advertising;3.I can know the text type and some writing techniques;4.I can read for deep understanding and summarise information;Learning process:§ 课前预习，发现问题【预习评价】Do you know the following words and phrases after the preview?1.因此____________2. 以...开始___________3.与...一起_________________4. 由...组成________________5. 突出/显眼____________6. 在过去十年________________7. an advertising agency__________ 8. 做...的基本目的___________9. a mercial advertisment___ 10.总之_____________11. anticipate that... _________ 12.也就是说_____________________13. 吸引/保持...的注意力___________ 14.技术发展___________15. 把...与...区别开来____ 16. 与...有关___________________17. 为...做贡献_________________ 18.参与__________________________答案：1 as a result of 2 start with 3 along with 4 consist of 5 stand out 6 over the last decade 7广告代理公司8 the fundamental purpose of 9 商业广告10in conclusion11预料12 that is 13attract /hold the attention of 14 technological development 15 separate …from 16 be linked with 17 make a contribution to 18 participate in第一课时§ 课中学习，生成问题1.Have you ever bought anything as a result of seeing, hearing or reading advertisements?2.What makes an advertisement attractive?3.Read the passage quickly and choose the main idea.a. different types of advertisementsb. the development of advertisementsc. different attitudes towards advertisements4.Underline the main idea of each paragraph. Then pare with a partner.5.Read the passage again and plete Exercise 5 on student’s book.6.Read the passage and decide whether the following statements are true (T) or false (F).1). Classic advertisements used to tell people more about their products but little about the panies’ locations.2). Modern advertisements can still stand out easily by spending a lot of money on visually attractive design.3). The concept of freedom, success, happiness can all be used by advertisers to sell products.4). Public advertisements play an important role in educating the public about environmental, social and health issues.答案：FFTT7.What is the text type of this passage?8.What helps you identify the text type?9.What has been the driving force for the development of advertisements?10.What does the title “The Advertising Game” mean to you?11.What are the writing techniques in this passage?答案：1 This is an explanatory text.2 It introduces the development of advertisements in order of time, and it contains lots of time explanations and examples.3 Such advertisements have gone through a process of change over the years along with social, economic, technological developments.4 Both mercial ads and public ads have their real purposes. No matter how mercial advertisements develop, their realpurposes are always selling their products and getting profits. And they will always develop because of driving force.As for public ads, they want to educate and encourage people to make a contribution to society and welfare and make our society a better place for everyone.Homeworkthe text for at least 3 times.a mind map to show what you have learnt about advertising.课后练习：完成句子1.你可能会感到焦虑并且有压力。
高中英语 Uint11 Lesson3 The Advertising Game导学案 北师大版必修4
高中英语 Uint11 Lesson3 The Advertising Game导学案北师大版必修4The Advertising Game Period OneLearning aims:1、To build the word formation、2、 To read and learn about advertisement development、3、 To learn andpractise –ing form、Learning difficulties:1、To get a clear structure of the passage、2、 To learn and practise –ing formLearning procedures:Step1、课前自主学习: Learning the words、（参考词汇表，根据中文和发音提示写出单词及其词性）（A级）Chinese meaning（中文）Part of speech(词性)Spelling(拼写)为…登广告经典的公司预算方法当代的公民合适的 Step2、 Word formation （参考词汇表完成）（A级）视觉的(adj、)_____________----- ______________(adv、) 幽默(n、)______________----- ________________(adj、) 贡献（n）______________-----_________________(v、)缝制(v、)______________----- _________________(n、)登广告（v、）_________________----_______________(n、)广告业---______________广告人适合（v、）____________-----____________(adj、)---______________(adj、反义词) Step3、堂上合作探究: Read the text and choose the best answers、（B级）（35期大周报B2版）1、The classic advertisement generally gives the information about the following EXCEPT ______________、A、 what the company wants to sellB、 the name of the productC、 where the company isD、 the price of a product2、 The second paragraph mainly tells us about_____________、A、 the large budgets in advertising products、B、 some common approaches to attract customersC、 the competitive advertising field at present dayD、 the great efforts companies make in advertising their products3、 Common pictures may not work well in advertising in modern cities nowadays because _________、A、 housing prices are getting higher and higherB、 there are a lot of skilled artists in modern citiesC、 people in modern cities cannot easily be cheated nowD people today prefer pictures made by using modern techniques、4、 Modern advertisements should make people ____________A、 forget the names of other products in the marketB、 willing to pay for the products that are advertisedC、quickly think of the product’s name and the companyD、not feel that they are being persuaded to buy something5、 In the last paragraph, the writer tells the readers about __________、A、 some contemporary advertisements aimed to do something good to societyB、 the latest advertisements in the field of advertising all over the world、C、how to make people participate in socialactivities more activelyD、why we should do something good to society、Setp4、 Read the passage again and complete the table、(B 级)partsparagraphs Main ideasPart OneThe classic advertisement tell you___________________________________________________、Part TwoModern advertisements need three newtechniques:______________________,___________________and ________________________________________________、、Part ThreeThere are also some advertisements___________________________________________________Step5、 Useful expressions of this lesson （A级）1、有可能做某事_________________________2、对…、适宜__________________________3、互相进行直接竞争_____________________________4、引起公众的注意__________________________5、把…、应用于…____________________6、突出，显眼_______________________7、把…、与…、结合起来____________________8、连接 __________________________9、和，也_____________________10、目的是 __________________________11、为…、做贡献____________________________12、在过去的年里____________________________13、参与做某事 _______________________14、致力于做某事_________________________ Step6、 Complete the stenences with the following phrases、 (B级)consist of, apply to , stand out, aim to, make contributions to, participate in , be likely to1、His company failed to _____________________ the society、2、Mr He is very tall and __________ in our class、3、 A school ____________ teachers ,students and administrators、4、 Some students of our class______________ the English reading competition last week、5、 We should ______ what we learn _____ the society、6、 We _______ make our city a better place、Step7 Grammar Gerunds（C级）详解参考《名师》P42—P43“语法聚焦”。
Unit11THEMEDIALesson3TheAdvertisingGame教学设计3
Unit11THEMEDIALesson3TheAdvertisingGame教学设计3Unit 11 MEDIA Lesson 3 The Advertising Game 教学设计Objectives1.To read a text about advertisement development.2.To discuss advertising.Possible problemStudents may have problems with some verbs which need to use the –ing form as objects. Teaching ProcedureTask one: Discussion1.Can you think of some adverts you have seen? Where have you seen them? (with pictures)2.Word corner: match the words in the box with the correct advertisements. (with pictures) (Jeweller’s, baker, airline, cinema, gym)3.Do you think advertisement will mislead you to believe thata product is better than it really is?4.What do you think of the design of nowadays advertisements?\Task two: Pre-readingLook at some words that exist in the text and match them with the most suitable definitions according to Chinese meanings in vocabulary.a) traditional, typical classicb) company corporationc) right for something suitabled) contain consist ofe) plan of how money should be spent. budgetf) rapid increase boomg) idea concepth) method approachi) belonging to the present time contemporaryj) area around where you live neighborhoodTask three: Reading1.Read the text quickly and decided the sentences are T of F.1). “Tsing Dao Beer” tells you 3 pieces of information so it is attractive. (F)2). Advertisement must be attractive and creative. (T)3). The purpose of all advertisement is to make customers spend money. (F)4). Producing public advertisement mentioned in the text is free. (F)5). The purpose of advertisement is creating something that has never been seen before. (F)6). Standing out your advertisements is not easy because people are used to high standards of visual design. (T)2.Read the text again and answer questions.1) When does the simplest type of advertisement work?They works when there is not much competition.2) Why are modern techniques of design not enough for advertisements to be noticed in modern cities?Because people are used to seeing high standards of visual design.3) What ideas do today’s advertisers use to make you notice their products?New and unusual ideas, humor.4) What has the government done during the last decade?Public advertisementsTask four: Post ReadingWatch four public advertisements and discuss their good points.Task five: HomeworkExercises on page 27.Exercises on page70 & 71.。
the advertising game教案-概述说明以及解释
the advertising game教案-范文模板及概述示例1:《the advertising game教案》教学目标：学生将学会如何设计和创建有效的广告，了解广告对消费者的影响，并掌握广告行业的基本内容。
课程内容：1. 介绍广告的历史和发展2. 解释广告的作用和目的3. 探讨不同类型的广告（电视广告、平面广告、数字广告等）4. 分析广告中的营销策略和心理学原理5. 学习如何制作广告素材和广告文案6. 实践练习设计和创意广告教学方法：1. 讲授与讨论：介绍广告的相关知识和理论，引导学生思考广告的影响力和策略。
2. 媒体分析：分析现有的广告案例，让学生了解不同广告形式和风格。
3. 小组合作：学生分组进行广告创意实践，共同设计并展示他们的广告作品。
4. 角色扮演：让学生体验广告从策划到实施的全过程，锻炼团队合作和沟通能力。
评估方法：1. 广告设计作业：学生根据课程要求设计并制作广告素材。
2. 广告分析报告：学生撰写关于一则广告案例的分析报告，评价广告效果和营销策略。
3. 小组展示：学生以小组形式展示他们的广告作品，并接受同学和教师的评估和反馈。
教学资源：1. 课程讲义和教材：包括广告概论、广告设计原则、广告创意方法等内容。
2. 广告案例和视频素材：用于分析和讨论经典或新颖的广告作品。
3. 设计软件和工具：如Photoshop、Illustrator等，用于广告设计和制作。
通过本教案的学习，学生将能够深入了解广告行业的运作方式和创意思维，培养广告设计和营销策略的能力，为未来从事广告相关职业或创业打下扎实的基础。
示例2:Title: The Advertising Game Lesson PlanIntroduction:Advertising plays a crucial role in today's business world, influencing consumer behavior and driving sales. Teaching students about advertising can help them understand the tactics used by companies to convince customers to buy their products or services. In this lesson plan, students will learn the basics of advertising and participate in a fun and interactive activity called "The Advertising Game".Objective:- To introduce students to the concept of advertising and its importance in the business world- To help students understand the different strategies used in advertising- To engage students in a hands-on activity that allows them to create their own advertisementsMaterials Needed:- Whiteboard and markers- Printouts of various advertisements from magazines or newspapers- Posters or markers for students to create their own advertisements- Props or costumes for the advertising gameLesson Plan:1. Introduction (10 minutes):- Start the lesson by asking students what they think advertising is and why it is important.- Show students examples of advertisements from magazines or newspapers and discuss the different strategies used in each ad.2. Discussion (15 minutes):- Lead a discussion on the different types of advertising (e.g. print, television, online) and the target audience for each.- Discuss the importance of branding and creating a unique selling proposition (USP) in advertising.3. The Advertising Game (30 minutes):- Divide the class into groups of 4-5 students.- Assign each group a product or service to advertise (e.g. anew snack, a trendy clothing brand).- Give students time to brainstorm ideas for their advertisements, including slogans, visuals, and target audience.- Have each group present their advertisement to the class, explaining their creative choices and marketing strategies.4. Reflection (10 minutes):- Lead a discussion on the effectiveness of each group's advertisement and what they learned from the activity.- Ask students to reflect on how advertising influences their own buying decisions and attitudes towards brands.5. Extension Activities:- Have students create a mock advertising campaign for a real-world product or service.- Watch and analyze commercials or online ads as a class, discussing the persuasive techniques used.Conclusion:By the end of the lesson, students should have a better understanding of advertising and its impact on consumer behavior. The hands-on activity of creating their own advertisements allowsstudents to apply their knowledge and creativity in a fun and interactive way. The Advertising Game lesson plan is a valuable tool for teaching students about the power of advertising in the modern business world.示例3:Title: The Advertising Game Lesson PlanIntroduction:In today's media-saturated world, advertising has become an integral part of our daily lives. From television commercials to social media posts, we are constantly bombarded with messages trying to sell us products and services. Teaching students about advertising is important as it helps them become more media literate and critical consumers.Objective:The objective of this lesson plan is to introduce students to theworld of advertising, help them understand how advertisers use persuasive techniques to sell products, and encourage them to think critically about the ads they see.Materials:- Examples of print and digital advertisements- Whiteboard and markers- Worksheets with analysis questions- The Advertising Game handout- Prize for the winning team (optional)Lesson Plan:1. Introduction (15 minutes):- Start the lesson by discussing with students what advertising is and why companies use it to promote their products.- Show examples of print and digital advertisements and ask students to identify the persuasive techniques used in each.2. The Advertising Game (30 minutes):- Divide the class into teams of 3-4 students.- Distribute The Advertising Game handout, which includes a series of scenarios where students have to create a fictional product and come up with an advertising campaign for it.- Give students 15 minutes to work on their campaigns, focusing on the target audience, messaging, and persuasive techniques they will use.- After the time is up, have each team present their campaign to the class.- Encourage students to discuss and critique each campaign, pointing out strengths and areas for improvement.3. Wrap-up (15 minutes):- Engage students in a discussion about the role of advertising in society and how it influences consumer behavior.- Ask students to reflect on the advertising campaigns they see in their everyday lives and consider the impact they have on their own purchasing decisions.- Award a prize to the winning team, based on creativity and effectiveness of their campaign.Conclusion:By the end of this lesson, students will have a better understanding of how advertising works and the importance of being critical consumers. This lesson plan can be adapted and expanded upon to include more in-depth discussions on specific advertising techniques and the ethical considerations of advertising. Ultimately, the goal is to empower students to make informed choices in a world where advertising is constantly vying for their attention.示例4:教案标题: The Advertising Game教学目标:1. 了解广告的基本概念和特点2. 掌握广告策略和解析广告的技巧3. 学习广告的影响和价值观4. 通过游戏方式提升学生实际应用广告知识的能力教学内容:1. 广告的定义和分类2. 广告的目的和原则3. 广告策略和执行4. 广告分析的方法5. 广告的影响和社会责任感教学方法:1. 讲解2. 游戏3. 讨论4. 分组活动教学步骤:1. 介绍广告的基本概念和特点2. 演示不同类型的广告，并讨论其策略和执行方式3. 分组进行一个广告游戏，让学生模拟设计广告，并解析其影响和价值观4. 讨论广告的影响和社会责任感，引导学生思考广告的积极和消极影响5. 总结教学内容，鼓励学生思考如何应用广告知识，提升自己的广告素养教学评价:通过学生对游戏中广告设计和分析的表现，能够评估其对广告概念和技巧的掌握程度。
北师大版教案Unit_11_The_media_Lesson_3_The_advertising_game
北师大版教案Unit 11 The mediaLesson 3 The Advertising GameTeaching aims:1.To read a text about advertisement development2.To learn and practise –ing form.3.To discuss advertisingTeaching difficulties:To learn and practise –ing form.Teaching Aids：computerTeaching procedures:Ⅰ. Warming up:T: Can you think of some advertisements you have seen ?S:T:Where you have seen advertising? (show some pictures) lead students to talk about the topic.S:T: Do you think advertisement will mislead us by make us believe a product is better than it really is?S:T:When you buy something will you be affected by advertisement?S:T:What do you think of the design of nowadays advertisements? wonderful or dull? S:ⅡReading：Read the text do the exercis e “true or false”1. “Tsing Dao Beer” tells you 3 pieces of information so it is attractive.2. Advertisement must be attractive and creative.3. The purpose of all advertisement is to make customer spend money.4.Producing public advertisement mentioned in the text is free.5. The text inferred that advertisement is trying to sell you something makes customers bored.6. The purpose of advertisement is creating something that has never been seen before.7. Standing out your advertisements is not easy because people are used to high standards of visual design.Answers: FTFFTFTCorrect errors:1. Other common ideas including happiness, wealth and success.2. This is often not enough to noticing in a modern city.3. Repeat old ideas is not a successful idea.4. Using humor as well as unusual ideas to surprise people are important.5. The main purpose of the advertisement is make customers spend money.6. People are used to see high standards of visual design.7. People simply enjoy look at attractive advertisements.1. including改为include2.noticing改为be noticed 3 repeat 改为repeating 4. are 改为is 5. make改为making 6.see 改为seeing 7.look改为looking ⅢListening and SpeakingDo the exercise 3ⅣLanguage points1. sb /sth be likely to do = It is likely that 有可能，有希望的Tickets are likely to be expensive.入场券可能很贵It is likely that the thieves don’t know how much it is worth.盗贼很可能不知道此物的价值。
北师大高中英语M4-Unit11-Lesson3-The-Advertising-Game教学设计
北师大高中英语M4-Unit11-Lesson3-The-Adver tising-Game教学设计1. Title: M4 Unit11 Lesson3 <The Advertising Game>General introduction：This lesson is taken from a book of New Senior English for China byBeijing Normal University. This lesson is about the reading part. By learning this passage, the studentscan master some language points and reading skills, well as some right life guides.2.Teaching aims and demands(1).knowledge objects1).Vocabulary: advertise, classic, certain, sew, beer, corporation, brand, suitable,advertiser, budget, visually, boom, visual, concept, approach, humor, contemporary, contribution, citizen, niece, nephew.2).Phrase: stand out, consist of, in direct competition with, consist of, linked to,be linked with, aim to, participate in,3).grammar: Gegunds as a subject/verb/preposition/noun(2).Ability objects1).Listening skills ：understand what the teacher is saying, listen to the tape afterclass..2).Reading skills ：general understanding，detail information3).Speaking skills：use the new expressions to talk about Ads in your daily life.4).writing skills：write a short passage about your opinions on Ads with newexpressions learned.(3).emotion objectsAds help us know more about the products, but there are also cheats in ads. Weshould observe carefully about ads before buy the goods. We should watch morepublic advertisements ,participate in improving our neighbourhood, protect the environment, and help other people..3 .Teaching keys and difficultiesGegunds as a subject/verb/preposition/noun4 .Teaching methods(1).Fast reading(2).Detailed reading(3).explaining(4).Task based group discussion5.Teaching aidscomputer ,overhead projector, PPT6. Course numberWe will finish this lesson in 3 classes. This is the reading class.7.Teaching proceduresGeneral introduction: Step1 is for lead-in. Step2, 3 is for reading and listening skills objectives; Step4 is for knowledge objectives; Step5 is for speaking skills objectives and emotion objectives; Step6, 7 is for consolidation of new knowledge and practice students’ writing skills. Thus we can meet all the teaching demands. Step1 Greetings. Revision and smoothly start the new lesson (2 minutes)Step2 Fast-reading and search for the answer for "T"or"F" questions ,general understanding. (8minutes) ”modern advertisements were made to make people forget that someone is trying to sell them something. T or F?””Not all ads are trying to sell people products or services. T or F?”Step3 Detailed reading and look for the information needed . The ability to get detail information. (9minutes) “What ideas do today’s advertisers use to make you notice their products?””What has the government done during the last dacade?”Step4 Explain difficult sentences and use of new phrases in detail under the help of some teaching equipments.(10minutes)Step5 Task-based discussion(10minutes)Work in groups of four, choose one advertisement you know and describe it. Use some of the words and phrases learned today.Step6 Summary of the lesson with related exercises. Mention the emotional objects.(5minutes)Step7 Homework（1minute）say bye.(1).Do exercise 8,9,10 in the exercise book. This is used to make the students havea further understanding of new words and new grammars.(2).write a short passage about what is the right thing to do on the topic discussed today.(at least 100 words)8.Blackboard designIn order to make the blackboard design clearly and neatly, I will divide the blackboard into three parts. On the left, I’ll write teaching aims; in the middle of the blackboard, there should be important and difficult language points, and onthe right, I will write the summary of this whole class.Vocabulary, phrase, grammar Gegunds as a subject/verb /preposition/nounExamples andanalysisSummary withpractice onteachingpoints.Reading ,speaking,writing,listeningCulture andlife guidesName：Hu RonghuaDate：2012.5.12导学案Lesson 3 The Advertising Game 编写人：王海斌审稿：高一英语组本课目标：掌握单词和词组细读课文理解广告的作用及实质了解并学习动名词Step 1 DiscussionThe advantages of ads _______________________________The disadvantages of ads ____________________________Step 2 Lead-inWe can see ads everywhere. What kinds of ads do like most? Why?__________________________________Step 3 ReadingRead the text and answer the questions in item 3 on page 26Step 4 Word learning写出意思对应的单词1 Way of dealing with a person or thing ____________2 Praise something publicly in order to encourage people to buy or use it__________3 Plan of how money will be spent over a period of time ,inrelation to the amount of money available_________4 having a high quality that is recognized andunquestioned;of lasting value and importance__________________5 modern;of the present time ____________6 action of contributing;thing contributed __________7 idea;general belief _______8 right or appropriate for a purpose an occasion_________9 concerned with or used in seeing ________Language points:(2)certain adj 某种，某些；确定的，无疑的；确信的，深信的He didn’t come for a certain reason. 为了某种原因他没来。
高中英语 Uint11 Lesson3 The Advertising Game教学案 北师大版必修
Lesson 3The Advertising Game【重点单词】：advertise,advertising,,suitable, ,approach, humour,contribution,citizen【教学重难点点】1、掌握说明文的阅读技巧 2、熟悉课文中有用的短语3、语法：动名词的用法【重难点句子】:见句子分析阅读理解【基本功：词汇补充学习】1. sb. /sth. be likely to do = It is likely that 有可能, 有希望的Tickets are likely to be expensive. 入场券可能很贵。
It is likely that the thieves don’t know how much it is worth.盗贼很可能不知道此物的价值。
2. link A to / with B 与……相联系The video was linked to a powerful puter. The Channel Tunnel links Britain with the rest of Europe.3：周报35期approach 、contribution、consist o、f stand out 用法【Reading 1：快速阅读】Read the text quickly and choose the right main idea of each paragraph Para1 A. What is an advertisement?B. An ad may give direct information like names or locations.Para2 A. Ads are made visually attractive to hold the attention of the public.B.Some ads have pictures that people enjoy looking at.Para3 A.Products are sometimes linked with different concepts or ideas.ing mon ideas to sell products is as old as advertising itself.C. Modern ads must stand out to make themselves attractive.Para 4 A.Some advertisers want to create something that has never been seen before.B.New and unusual ideas often appear in today’s top advertisements.C.Advertisers look for other ways to make people notice their products.Para5 A.Not all advertising is about selling products.B.The government has worked hard at using ads to educate the public.C.Public ads have helped to increase public knowledge.【Reading 2：快速阅读】Read the text again and fill out the form.【Reading 3：知识反馈】①True or False exercises.1. “Tsing Tao Beer” tells you 3 pieces of information so it is attractive.2. Advertisements must be attractive and creative.3. The purpose of all advertisements is to make customer spend money.4. Producing public advertisements mentioned in the text is free.5. The text inferred that advertisements are trying to sell you something makes customersbored.6. The purpose of advertisements is creating something that has never been seen before.7. Standing out your advertisements is not easy because people are used to high standardsof visual design.②分析句子1. For example, it could be “Shanghai Sewing Machine”, or “Tsing Tao Beer Corporation”, and you would know what the panies sell, where they are located, and the brand names2. As present-day advertisers often have large budgets, a lot of money is spent on applying modern techniques of design to make these advertisements as visually attractive as possible.3. Modern advertisements must stand out in a world full of petition by bining the highest standards of design with ideas linked to the products to make them more attractive.4. They realise that it does not matter how attractive the idea linked with the product is– most people know that the main purpose of the advertisement is making customers spend money.练习Ⅰ. 根据下列各句句意及所给单词的首字母或汉语提示，写出所缺单词的正确形式。
The Advertising Game说课稿
Lesson 3 The Advertising Game（No.11, Group 4; 李忍）I .The teaching material:This text is aimed at making the students understand the features, the design of modern advertisements as well as what influences the advertisement has exerted on our idea and life. The exercise in the book gives several advertisements in our daily life, so as to draw students’ attention and to pave the way for reading.II. Knowledge and ability objectives:1. Enable the students to know about the ideas and the development of modern advertisements by reading the passage.2. Help the students know that different advertisements have different characteristics and aims.3. Try to improve the students’ reading ability by reading the text.4. Analyze different characteristics and aims of different advertisements.III. Moral objectives:1. To make the students understand the design and effect of advertisements.2. To make the students realize that the advertisement is a double-edged sword with both advantages and disadvantages.IV. Teaching important points:1. Let the students get some ideas, development and means about modern advertisements.2. The teacher points out and explains the important vocabulary, that is, the difference of advertise and advertisement, advertising and advertiser; sure and certain; consist of, make up and be made up of and so on.3. The teacher gives several examples to explain the important grammar in this text, that is, the usage of gerund.4. The teacher shows some most effective advertisements and latest concepts on advertisement (e.g. Maxam(美加净); Lenovo（联想) and Midea(美的)）V. Teaching difficult points:1. To enable the students to know the different aims between the classic advertisements and the modern ones.2. To let them know about advertisement knowledge and to know about different functions of all kinds of advertisements.3. To ask the students to describe and design an advertisement they.VI. Teaching methods:In this period, I’ll take some teaching methods to help the students understand an d master the text, further deepen and widen their thoughts.The teaching methods are as follows:1.Elicitation method(启发式教学法)2.Discussion and cooperation (分组讨论&合作)3. Task-based teaching method（任务型教学法）4. Summary（课堂总结）VII. Teaching aids:Multimedia; pictures; blackboardVIII. Reading:Step 1 Pre-reading:1. Greetings.2. The teacher shows some slogans about advertisements and asks the students to speak out whether he/she is for or against the advertisement, so as to draw students’ attention to the advertisement.3. The teacher plays a section of video and has the students guess what kind of product the video is promoting.4. The teacher explains the words advertise( to make it known to the public, e.g. in a newspaper or on TV), advertisement(something used for advertising things), advertising(the business of encouraging people to buy goods by means of ads) and advertiser(the person who makes ads). The teacher explains the usage of gerund.Step 2: While –reading:1.The teacher asks the students to read the passage quickly, so as to get the generalidea of this passage.2. The teacher asks the students to read the passage in detail in order to get the main idea and to ask the following question:What kind of advertisement does each paragraph talk about?Paragraph 1 _the classic advertisement______Paragraph 2 _ advertisements in the market __Paragraph 3 __modern advertisements_____Paragraph 4 __ top advertisements of today __Paragraph 5 __public advertisements _____3 3.1“Tsing Tao Beer” tells you 3 pieces of information so it is attractive.3.2Advertisements must be attractive and creative.3.3The purpose of all advertisements is to make customer spend money.3.4Producing public advertisements mentioned in the text is free.3.5Standing out your advertisements is not easy because people are used tohigh standards of visual design.The answers to the above-mentioned statements are as follows:3.1 F 3.2 T 3.3 F 3.4 F 3.5 T4. The teacher asks the students to read the passage again carefully and answer the following questions (P26 Ex3). The students work in groups to check the information they get from the text. Then the teacher gets the feedback from the whole class.(1)When does the simplest type of advertisements work?(2)Why are modern techniques of design not enough?(3)What ideas do today’s advertisers use to make you notice their products?(4)What has the government done during the last decade?The keys to the above-mentioned questions are as follows:(1). They work for products that people need when there is not much competition.(2). Because people are accustomed to seeing high standards of visual design.(3). They use rhetorical devices as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something. (4). Over the last decade, the government has worked hard at using advertisements to educate the public on fighting AIDS and saving water, helping the poor and giving up smoking, etcStep 3 Post-reading:1 The teacher lets the students watch advertising videos: Coca-cola(可口可乐)and Smokenders（禁烟公益广告）, Maxam(美加净)2 The teacher lets students work in groups and talk about how the advertisement affects our daily life, e.g. “Have you ever bought anything because you liked the idea or the image promoted in the advertisement?”3 One student in each group, as a representative, gives the result of their group discussion.VIIII. Summary:Through the whole passage, we’ve learnt about the idea and development of advertisements. In the course of it, we know that the classic advertisement is simple for people to know. But nowadays, a good advertisement not only needs to give detailed information for customers to know but is required to adopt modern techniques to attract their attention. In this case, making an advertisement full of knowledge and amusement may be equal to selling products. Therefore, in order to win the market at home and abroad, companies must ensure that they offer their potential customers products with high quality at a low price.X. Homework:1.The teacher lets the students work in groups to design an advertisement.2.The teacher asks each of the students to choose one advertisement fromnewspapers, magazines or TV and describe it in their own words.3.Do exercise 8,9,10 in the exercise book aimed to make the students have a furtherunderstanding of new words and new grammars.XI. Blackboard designIn order to make the blackboard designed clearly and neatly, the teacher will divide the blackboard into three parts. On the left, the teacher will write downteaching aims; in the middle of the blackboard, there should be important and difficult language points, and on the right, the teacher will write the summary of this whole class.Thank you so much!。
高一英语 Unit11 Lesson3 The Advertising Game第二课时学案 北师大
高一英语 Unit11 Lesson3 The Advertising Game第二课时学案北师大版必修模块4I. Revision:1. Fill in the blanks according to the text.There are many different kinds of advertisements. Some may give _______ information about the product; some are made __________ attractive to hold people’s attention; others use __________ like success and wealth. Nowadays top advertisers prefer to use _________ as well as new and ___________ ideas to surprise people. Public advertisements, however, focus on increasing public ____________.2. Find these words in the text and match them with their definitions.a) traditional, typical _________ b) company _________c) right for something _________ d) contain _________e) plan of how money should be spent _________f) rapid increase __________ g) idea ___________h) method ___________i)belonging to the present time ______________j) area around where you live ______________II. Grammar:1. Complete the sentences with the verbs in their correct form.1) I’m an early bird, and I’ve got used to _________ ( get up ) at 5:00 a.m.2) There is only one programme worth ________ ( watch ) today-the science programmeon volcanoes.3) It’s no use ________ ( worry ) about it. You can’t do anything to change it.4) I regretted _____________ ( not apologise ) to the old man for my bad behaviour.5) My little niece and nephew are always excited to set out on a ________ ( camp ) trip.6) For fifty years, she did her job without ___________ ( complain ).7) ________ (Ask) about other people’s personal business is not polite.8) I feel like __________ (not do) anything at all this evening.2. Rewrite the following sentences using the Gerunds.1) It’s bad for you to watch too much TV.2) Mary collects stamps. That’s her hobby.3) He suggested that we should ask the boss for his opinion first.4) He rushed to the school. He didn’t have breakfast.5) Don’t talk to her. It’s no use. She never listens.。
高一英语 Unit11 The Media Lesson3 The Advertising Game导学案2 北师大版
Unit11 The Media(5)Lesson3 The Advertising GameA tip: A man of words and not of deeds is like a garden full of weeds. 光说空话不做事，犹如花园光长刺。
Learning aims:1.理解并熟读课文。
(A)2.掌握前三自然段重点单词、短语、句型用法。
(B)Learning important points：词汇及语言点的运用。
(C)Learning steps:Step1重点单词（A级）1. vt.为什么做广告 7. n.预算2. adj.传统的，经典的 8. adv.视觉的3. adj.某种，某些 9. n.迅速增长4. n.啤酒 10. n.概念，原则5. n.公司 11. n.方法，方式6. adj.合适的 12. n.捐助，贡献Step2重点词组（B级）1. 由……组成，由……构成2. 应用于……3. 习惯于……4.突出，显眼5. link…with/to6.as well as7. make contributions to 8. participate inStep 3阅读文章，找出每段大意，并连线（B级）Paragraph 1 Ads are made visually attractive to hold the attentionof the public.Paragraph 2 Products are sometimes linked with different conceptsor ideasParagraph 3 New and unusual ideas often appear in today’s topadvertisements.Paragraph 4 Public ads have helped to increase public knowledge. Paragraph 5 An ad may give direct information like names orlocations.Step4 再次阅读课文，回答P26第三题的问题。
Unit 11《The Media》Lesson3 The Advertising Game教案3(第一课时)(北师大版必修4)
第十一单元The Media 教学设计Lesson 3 The Advertising Game教材分析本课是第11单元的第3课。
本课的语篇是一篇关于广告的文章The Advertising Game。
学生将在本课了解西方广告的构思、设计、影响及作用，并讨论广告对人们日常生活的影响。
学习有关广告的词汇，理解文章大意，使用略读、细读等阅读策略。
通过图片、录像等手段提高学生学习语言的兴趣，丰富课外知识，有助于获取文章内容信息，把握主旨大意。
本课的语法是动名词Gerunds。
学生对这一语法现象比较模糊，虽然经常在文章中见到，但对于动名词的用法不太熟悉。
要帮助学生能够在文章中辨别出动名词并且知道如何使用。
本课计划按两课时完成：第一课时重点是阅读文章（The Advertising Game）：1. 学生通过录像和广告语的图片了解广告的特点；2. 使用略读和细读等阅读策略，从文章中提取信息，处理信息；3. 利用文章中信息和掌握的知识谈论广告对人们日常生活的影响。
第二课时讲解语法Gerunds，在文章语找出动名词，并在语境中恰当地使用。
教学内容话题：The Advertising Game （广告游戏）词汇：重点词汇：likely, general, suitable, visual, fascinating, advertise, link, apply, aim, combine, attract, educate,相关词汇：contemporary, location brand, competition, budget, technique, approach, concept, citizen, purpose, society, decade短语：hold the attention of the public, make contributions to, participate in, protect the environment,语法：Gerunds （动名词）第一课时First Period教学目标在本课学习结束时，学生能够：1. 通过阅读，对广告的特点、设计、创意等有一些了解；2. 通过略读理解文章大意，概括段意；3. 提取、整理关于广告的相关信息；4. 谈论广告对人们日常生活的影响。
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导学案Lesson 3 The Advertising Game编写人：王海斌审稿：高一英语组本课目标：掌握单词和词组细读课文理解广告的作用及实质了解并学习动名词Step 1 DiscussionThe advantages of ads _______________________________The disadvantages of ads ____________________________ Step 2 Lead-inWe can see ads everywhere. What kinds of ads do like most? Why?__________________________________Step 3 ReadingRead the text and answer the questions in item 3 on page 26 Step 4 Word learning写出意思对应的单词1 Way of dealing with a person or thing ____________2 Praise something publicly in order to encourage people to buy or use it__________3 Plan of how money will be spent over a period of time ,inrelation to the amount of money available_________4 having a high quality that is recognized and unquestioned;oflasting value and importance__________________5 modern;of the present time ____________6 action of contributing;thing contributed __________7 idea;general belief _______8 right or appropriate for a purpose an occasion _________9 concerned with or used in seeing ________Language points:1)certain adj 某种，某些；确定的，无疑的；确信的，深信的He didn’t come for a certain reason. 为了某种原因他没来。
It's certain that two and two makes four. 二加二得四是确定无疑的。
I'm certain that he saw me 我确信他看见了我。
固定短语：for certain 无疑地，肯定地Be certain to do something 一定会做某事It's certain that ... 是确信无疑的2) suitable adj 合适的Clothes suitable for hot weather are being sold. 适合炎热天气的衣服正在销售。
be suitable for 对...合适These books are suitable for children 这些书适合儿童（阅读）3)stand out (from/against sb/sth)1 The bright lettering stood out well against the dark background. 那种鲜亮的字在深色背景下十分醒目。
2 Her work stands out from the rest。
她的工作成绩比其他人都好。
思维拓展：stand aside 让开，站到一边去stand back 退后，向后站Stand for 代表，赞同，支持或主张某事物Stand by 袖手旁观，支持或援助某人；信守，遵守4）contribution noun 援助，贡献，投稿The invention of computers was a great contribution to human civilization电脑的发明是对人类的一大贡献。
Contribute verb 贡献出，捐献，投稿contributor noun 投稿者，捐助者contribute to （prep）为...作出贡献；把（时间）投入；有助于；是...的原因之一make a contribution/contributions to (doing sth) 对做某事做出贡献.5) approach noun 方法、方式、道路All approaches to the city were blocked 通往这座城市的道路都被封锁了。
Approach 接近，动手处理，商量，靠近approachable易接近的approach to接近,近似at the approach of 对...进行探讨There are several ways of approaching the problem . 处理这个问题有好几个方法。
July 1 is approaching. 七一快到了。
长难句解析及翻译1）It is likely to be just the name of a company, part of which may be a general location.翻译____________________________________________解析part of which may be a general location 是一个非限制性定语从句，关系代词which指it,即“广告”。
要点剖析：在介词+关系代词引导的定语从句中，由于意义上的需要，of which/of whom 前可带有some/any/few/several/many/most/all/both/none/neither/each/half/on e等词或形容词最高级。
如：There are more than 5000 islands of different sizes in China, the largest of which are Taiwan and Hainan Island.Today there are many people smoking in the world,about 45% of whom are Chinese.2) As present-day advertisers often have large budgets,a lot of money is spent on applying modern techniques of design to make these advertisements as visually attractive as possible.翻译______________________________________________解析AS present-day advertisers often have large budgets 是原因状语从句；applying modern techniques of design是动名词短语作介词on的宾语，to make these advertisements as visually as possible是动词不定式短语作目的状语。
辨析比较apply vt. 应用，把...应用于，投入或应用于一项特定用途。
如：It's important to apply theory to practice 把理论应用于实践非常重要。
The rule cannnot be applied in every case 这规则并不适用于所有的情况。
拓展：apply的常见短语：be applied to 适用于，应用于，施加于；apply for 申请，请求，接洽；apply oneself to 致力于，集中精力做某事；apply sth to 把...施于，把运用于。
Apply不能用于进行时态。
3)Modern advertisements must stand out in a world full of competition by combining the highest standards of design with ideas linked to the products to make them more attractive.翻译__________________________________________________ 解析：该句中full of competition是形容词短语，作定语修饰a world;by combining...with...为介词短语作方式状语;combining the highest standards of design with ideas linked to the product to make them more attractive是动名词短语，接在介词by之后作宾语；linked to the products是不定式短语作定语，修饰ideas;to make them more attractive是不定式短语作状语，说明combining...with 的目的。
要点剖析：combine...with/and...使...与...相结合，把...和...结合起来。
如：We should combine theory with practice 我们应该理论联系实际。
Some films combine education with recreation. 有些影片将教育和娱乐结合在一起。
4)The top advertisers of today believe that using humour as well as new and unusual ideas to surprise people is important in modern advertisements.翻译__________________________________________________ 解析that using humour...advertisements是接在谓语动词believe 后的宾语从句；其中using humour as well as new and unusual ideas to surprise people是动名词短语，作宾语从句的主语；不定式to surprise people说明using humour...的目的。