浅析英文广告的语言特点

Analysing Characteristics of English Advertising Language

Abstract: A classic English advertising reflecting the uniqueness of it can exert its maximum effect, completely publicity the products, arouse purchase desire of consumers . However, various places, the differences of culture,different nations and consumers accept ability and the consumers' purchasing psychology leads to the limitations of AD be amplified. This article from the perspective of rhetoric, vocabulary and sentence analyses the characteristics of English advertising and its translation.

Key words：characteristics English advertisement translation

Description: As increasing extent of communication of the countries around the world and further process of economic globalization, English advertisement has become an indispensable part of people's life. Whether we like it or not, all need to deal with it. How to understand, evaluate and creating English ads, for most of us, which is a challenging task.In this kind of situation,ads translation is indispensable. The efficient and correct translation to promote domestic and international data to exchange and economic development.

Advertisement is a kind of economic activity, is a kind of promotion for goods and services, but advertisement is a cultural carrier at the same time. It is like an invisible hand which impact people's life style and consumption habits. Advertisement culture has obvious characteristics of the mass, commercial, nationality and time. To a great extent,,Cultural traditions, beliefs, and values affect the business operators and consumers psychology and behavior, so, affect advertisement activity itself.

So,understanding the characteristics of the advertisement is also important.

Advertisement language is divided into three parts,include the slogan, brand and trademark exposition on the function, and the slogans are the most essential.That t fully embodies the language features of the body, is also the most concentrated reflect differences with other languages in advertising language in English . Therefore this paper from graphical features, phonology, vocabulary, syntax and rhetoric analysis and several aspects analyse language features of advertising slogans, and then summarize the language features of advertising language.

一、Lexical Characteristics

（一）In order to let the common people to understand and accept products soon, English advertisement usually choose concise and clear word. Common noun, monosyllabic words, verbs are

more the most frequently used word in daily life.for example：buy，be，get，make，live，love，have，come，go，bring and so on.For example, the following advertising words：