unit 4 跨文化交际课件

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Chapter 4: Using codes to communicate
• 3. Context in communication • High and low context • Factors that influence context: modernization, urbanization, level of development, national culture and the many layers or levels of culture
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Chapter 4
Using codes to communicate
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Chapter 4: Using codes to communicate
• 1. Language codes • People pay attention to basic language codes in cross-cultural communication because of the essential role these codes play in communication and because they are part of objective culture. • Language codes have sub-codes.
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Chapter 4: Using codes to cwk.baidu.commmunicate
• 4. Culture and context
Chapter 4: Using codes to communicate
• 5. How people use words?
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Chapter 4: Using codes to communicate
• 8. Banquets and contracts
• The banquet is a high-context situation and the contract is a low-context situation.
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Chapter 4: Using codes to communicate
• 2. Behavioral codes
• In addition to language codes, people communicate through behavior. • Behavior codes vary from group to group, from culture to culture and from situation to situation. • While language codes are sent and received through reading, writing, speaking and listening, behavioral codes are sent through gestures, situations, physical settings and objects.
• 6. Responsibility for successful communication
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Chapter 4: Using codes to communicate
• 7. Codes of ettiquette
Chapter 4: Using codes to communicate