商务英语翻译企业描述
12种商务英语写作范文(及范文翻译)
第一种、介绍信 Letters of Introduction实例之一：Dear Mr. / Ms。
,This is to introduce Mr。
Frank Jones, our new marketing specialist who will be in London f rom April 5 to mid April on business. We shall appreciate any help you can give Mr. Jones a nd will always be happy to reciprocate. Yours faithfully尊敬的先生/小姐，现向您推荐我们的市场专家弗兰克·琼斯先生。
他将因公务在四月15日到四月中旬期间停留伦敦。
我们将非常感谢您向琼斯先生提供的任何帮助，并非常高兴施以回报.您诚挚的实例之二：Dear Mr. / Ms,We are pleased to introduce Mr。
Wang You， our import manager of Textiles Department 。
Mr. Wang is spending three weeks in your city to develop our business with chief manufa ctures and to make purchases of decorative fabrics for the coming season. We shall be most grateful if you will introduce him to reliable manufacturers and give him any help or advice he may need。
Yours faithfully尊敬的先生/小姐，我们非常高兴向您介绍我们纺织部的进口经理王有先生。
商务英语词汇与翻译
Unit 1外资企业foreign enterprise合资企业joint venture合作企业cooperative enterprise 龙头企业 a locomotive国有企业state-owned enterprise 私营企业privately-owned enterprise 荣誉企业honorable enterprise 优质企业qualified enterprise一级企业class A enterprise跨国公司multinational company 母公司parent company 子公司subsidiary company总公司head office分公司branch office代表处representative offices上市公司listed company私人股份有限公司private limitedcompany拳头产品core product环保产品environment-friendly product专业生产经营specialize in, engage in,handle a range of business including…占地面积cover an area of…年产量with an annual output具有自营进出口权being entitled toself-import and self-export rights奉行坚持..原则；以..宗旨,在…方针指导下abide by the principles of …, adhere tothe aims of…, based on the motto ofthe company产品销往products have beendistributed to获得奖项rank the titles通过ISO9000 质量认证be granted the Certificate of ISO9000International Quality Systemunit 2•维持升幅to an increase sustain) •到达最高点to reach a peak•保持不变to remain constant/ stable •降到最低点to bottom out•正值…之际on the occasion of •代表on the behalf of•承蒙盛情邀请at the gracious invitation of •年会annual meeting•商界的朋友们friends from thebusiness community•marketing presentation营销报告会•sales representative 销售代表•sales record 销售记录•customers’satisfaction顾客满意度•manufacturer 生产商•retailer 零售商•merchant wholesaler 批发商•commission agent 佣金代理商•facilitating agent 服务代理商•经销渠道distribution channel•营销目标marketing objective•战略营销strategic marketing•目标市场target market•潜在的风险和potential threats andopportunities•可控因素controllable components•销售业绩sales performanceUnit 31、Business relations and cooperationbusiness connectionsbusiness cooperation technological cooperationscope of cooperationmutually beneficial relationsclose relationshipto cement / continue / enlarge / promote / improve / maintain / interrupt / restore / speed up / reactivate business relationshipto reach an agreementto make a deal2、Investmenta heavy /a long-term/ a profitable/ a safe and sure investment foreign direct investment (FDI)portfolio investmentinvestment environmentinvestment intent/ partnerexclusively foreign-owne enterprisejoint venturecooperative enterpriseequity joint venturecontractual joint venture3、Form of Trademerchandise exports and importsservice exports and importsbilateral tradeleasing tradeprocessing with supplied materialprocessing with imported materialsprocessing with supplied sampleassembling with supplied parts4、Describing productsgenuine articleimitationlow-priced goodslow quality goodsinferior goodssuperior qualityunfinished productstop grade goodsshowy goodshigh-tech productsdurable consumer goodsmodern and elegant in fashioncomplete in specificationssophisticated technologyattractive and durableskillful manufacture5、Creditcommercial credittrade reputationcredit insurance credit-worthy financial ability financial standingunit4timetable, schedule 日刻表item on the agenda 议程项目working paper 工作文件second reading（法案议案的）二读substantive motion 实质性的动议resolution 决议ruling 裁决draft resolution 决议草案，提案declaration, statement 声明minutes, record, memorandum 纪录to place on the agenda 列入议程to call the meeting to order宣布会议开始to make/deliver a speech 做报告to ask for the floor 要求发言to give the floor to 同意…发言to make a motion 发言to second a motion 附议to support 赞成to adopt 通过to oppose 反对to vote 表决to raise an objection 提出异议to abstain 弃权to move an amendment 提出修正案to adjourn /close the meeting 休会，散会authoritative opinion权威性的意见prevailing opinion 流行的看法radical view激进的看法critical view批评性意见divergent view 大相径庭的意见short-sighted view 目光短浅的意见enlightened opinion 开明的意见original idea 独创性的意见middle-of-the-road view 中庸观点naïve idea 幼稚的想法one-sided view片面的看法compromise proposal 折衷的建议constructive suggestion 建设性建议tentative proposal 尝试性建议workable suggestion 可行的建议翻译Unit 31) 我们是本国最大的纺织品进口商之一，经营该商品已有二十多年历史，往来客户遍及世界各地。
商务英语-如何向客户介绍自己的公司（5篇可选）
商务英语-如何向客户介绍自己的公司（5篇可选）第一篇：商务英语-如何向客户介绍自己的公司商务英语如何向客户介绍自己的公司Jennifer在与Standard家用电器的会谈中，因对方想进一步了解Action电器的营运状况。
身为公司代言人的Jennifer就必须向他们说明公司经营的历史、主要产品与营业项目等。
In answer to your questions, Action Appliances has been manufacturing top quality appliances for 15 years now.We began selling rice cookers from one small shop in Taipei.At that time, we were strictly a mom-and-pop operation.T o keep up with overwhelming customer response, the company expanded rapidly.We improved our R&D department and enlarged our product lines to include washers and dryers, refrigerators, and microwave ovens.Our appliances are geared toward households with high needs but minimal space.Taiwan is still our main market.As a matter of fact, you'll find at least one Action appliance in one out of three households in Taipei alone.With a strong home base, we feel we're ready to move overseas.Recent consumer research efforts prove that over 40% of the appliance market in Canada and the United States consists of highly efficient, compact products.You'll find that our appliances meet these needs.让我回答您的问题：Action电器生产一流的家电产品已有十五年的历史了。
商务英语翻译 Unit2 Company Introduction
Unit2 Company Introduction
Unit Objectives
• 1. To be familiar with the composition of business card • 2. To master the language features and translating skills of business card • 3. To get the definition and standard of translation • 4. To be able to translate business card into English or Chinese properly
Basic knowledge
• Definition & Format of Company introduction • 企业或公司简介(Company introduction or profile)就是简明扼要地介绍企业或公司主要情 况的一种商务文体。企业简介主要有两种形式： 篇章式和名片式。篇章式企业简介就是用文章 段落的方式，概括介绍企业的成立日期、企业 规模、经营范围、产品性能、生产能力、企业 声誉等内容。名片式就是将企业的名称、地址、 电话、传真、负责人以及经营范围逐项列出。 前者内容详尽具体，信息量大；后者简洁明了， 重点突出。
• 本厂可生产大衣、西装、时装、衬衫和毛 衣等不同类型服装用的上千花色品种的纽 扣。产品齐全、品种繁多、造型新颖。
• 2. 多用专业词汇 • KFC Corporation, based in Louisville, Kentucky, is the world’s most popular chicken restaurant chain, specializing in Original Recipe, Extratasty Crispy Burger, Twister and Colonel’s Crispy Chicken Strips, etc. • 肯德基全球总部设在美国肯塔基州的路易
用英语介绍公司的句型
用英语介绍公司的句型引言在全球化的今天，使用英语介绍公司是非常重要的，无论是进行商务洽谈、招聘员工还是与外国客户交流，都需要清晰、准确地介绍公司。
本文将为您提供一些用于英语介绍公司的常用句型，帮助您流利、自信地表达公司的信息。
公司背景介绍1.We are a leading company in [行业/领域], specialized in [主要业务]. >我们是一家在[行业/领域]中领先的公司，专门从事[主要业务]。
2.Our company was established/founded in [成立/创立时间], and hassince grown into a reputable organization. > 我们公司成立于[成立/创立时间]，至今已发展成为一家声誉良好的组织。
3.With [多年] years of experience in the industry, we have built a strongreputation for [提供优质产品/服务]. > 凭借在该行业多年的经验，我们在提供优质产品/服务方面赢得了良好的声誉。
4.Our company is based in [地点], and we have offices/branches in [其他地点]. > 我们公司总部位于[地点]，并在[其他地点]设有办事处/分支机构。
公司规模和组织架构1.We have a team of [员工数量] dedicated professionals who arepassionate about [主要任务/目标]. > 我们拥有一支由[员工数量]位敬业的专业人才组成的团队，他们对[主要任务/目标]充满热情。
2.Our company has a flat organizational structure, allowing for effectivecommunication and quick decision-making. > 我们公司采用扁平化组织结构，有利于有效沟通和快速决策。
商务英语900句中英文翻译
商务英语口语900句Pａｒｔ１1、Ｗe＇d lｉｋe to ｅxpress our ｄesirｅto establisｈbusiｎesｓrelationｓhｉｐwiｔh you on ｔheｂasｉｓｏf quaｌｉty，mutual beｎefｉt ａnd exｃhaｎge oｆneedｅd goods、我们希望在保证质量、互惠互利以及交易彼此需要得货物得基础上与您们建立业务关系。
２、Iｎorｄer to eｘtenｄｏuｒexport busｉnｅss tｏyｏｕr couｎtry we wisｈto entｅr inｔo direct buｓｉｎess relａtioｎs ｗiｔh ｙoｕ、为了扩大我们在贵国得出口业务，我们希望与您们建立直接贸易关系。
3、Our hope iｓto ｅstａｂlisｈｍuｔuallｙbｅnｅficｉａl ｔｒａｄing relatｉonｓbeｔween us、希望在我们之间能够建立互惠互利得贸易关系。
4、We looｋｆoｒｗａrｄｔo further extensions ｏf pleasanｔbｕｓiness relａtiｏns、我们期待进一步保持愉快得业务关系。
5、Iｔ’ｓour hoｐe tｏｃontiｎue wiｔh conｓｉderable businesｓdｅalingｗith yｏｕ、我们得希望就是与您们保持可观得生意往来。
６、Ｗｅｌooｋforwaｒd tｏreceｉvinｇyouｒｑuotaｔｉon ｖeｒｙｓｏoｎ、我们期待尽快收到您们得报价单。
7、I hoｐeｙou sｅe ｆrom the rｅduction that ｗe ａrｅreally ｄoing our utｍｏst、我希望您能够瞧到我们事实上已经作出了最大程度得让价.8、We hopｅtｏdiscｕss ｂusinｅｓｓwith yｏu at ｙour earliesｔconveｎｉence、我们希望在您方便得时候与您洽谈业务.9、We wｉｓh to express ouｒｄｅsire to ｔｒade withｙou in leａｔher shｏes、我们非常希望与您进行皮鞋得买卖生意。
商务英语公司简介填写范文模版
商务英语公司简介填写模版使用方法：按照括号中提示填写相应的英文即可。
模版A：Established in (成立年份), (公司英文名称) is a manufacturer (生产兼贸易，可用manufacturer and trader) specialized in the research, development and production of (公司主打产品). We are located in (公司所在城市), with convenient transportation access.All of our products comply with international quality standards and are greatly appreciated in a variety of different markets throughout the world.If you are interested in any of our products or would like to discuss a custom order, please feel free to contact us. We are looking forward to forming successful business relationships with new clients around the world in the near future.对应中文翻译：ABC公司成立于XX年，专业生产XXX产品，集产品研发和生产于一体。
我公司地处XX 市，交通便利。
我司所有产品采用国际质量标准，产品远销海外，享誉海内外众多市场。
如果贵司对我们任一款产品有意或有订单意向，欢迎随时联系我们。
我们期待与全球客户携手合作，共创未来。
模版B：Established in （成立年份）, （公司英文名称）is a professional manufacturer and exporter that is concerned with the design, development and production of(行业产品). We are located in (公司所在城市), with convenient transportation access.All of our products comply with international quality standards and are greatly appreciated in a variety of different markets throughout the world.We have over (员工人数) employees, boast an annual sales figure that exceeds USD (销售额) and currently export(出口比例) of our production worldwide. Our well-equipped facilities and excellent quality control throughout all stages of production enable us to guarantee total customer satisfaction.As a result of our high quality products and outstanding customer service, we have gained a global sales network reaching(主要出口国家).If you are interested in any of our products or would like to discuss a custom order, please feel free to contact us. We are looking forward to forming successful business relationships with new clients around the world in the near future.ABC公司成立于XX年，专业生产和出口XXX产品，集产品设计、研发和生产于一体。
在商务英语口语如何介绍自己的公司
在商务英语口语如何介绍自己的公司对公司的介绍可以从以下几方面入手：熟记公司的全名、历史、规模、主营业务或产品、企业文化、通信地址等。
一个能让员工自豪并全身心投入的公司，一定会获得客户的信赖。
以下是小编给大家整理的商务英语口语中如何介绍自己的公司，希望可以帮到大家1.商务建议孙子日：知己知彼，百战不殆。
如果对自己的团队和组织不了解的话，又如何适时的向别人介绍自己的公司呢?对公司的介绍可以从以下几方面入手：熟记公司的全名、历史、规模、主营业务或产品、企业文化、通信地址等。
一个能让员工自豪并全身心投入的公司，一定会获得客户的信赖。
不妨就从这句：have you heard of our company?开始为你的公司做介绍吧。
2.商务英语情景对话a:have you heard of our company before?你以前听说过我们公司吗?b:i heard about your company often. your company is well-known all over the world. when was your company founded?我经常听说贵公司的事。
贵公司世界闻名。
请问贵公司是何时创立的?well-known有名的a:our company was established in 1899 as the first joint-venture company with a western partner.我们公司创建于1899年，是第一家与西方伙伴合资的公司。
joint-venture company 合资公司b:as i know, your company is one of the leading manufacturers in china.how many employees do you have?据我所知，你们公司是中围主要的制造商之一。
有多少员工呢?a:we have about 60,000 employees including those working in our affiliate. more then 3,000 travel all over the world with about l,ooo residing abroad.我们大约有60000名员工，包括分公司的员工在内。
商务英语介绍公司范文
商务英语介绍公司范文Welcome to XYZ Corporation. Founded in 2010, our company has rapidly evolved to become a leader in the technology sector, specializing in innovative solutions tailored for businesses across various industries. Our headquarters is located in the heart of Silicon Valley, where we foster a dynamic environment that encourages creativity and collaboration.At XYZ Corporation, we pride ourselves on our commitment to excellence and customer satisfaction. Our core mission is to empower businesses with cutting-edge technology that enhances efficiency and drives growth. We offer a diverse range of products and services, including cloud computing solutions, data analytics, and cybersecurity measures, all designed to meet the unique needs of our clients.One of our flagship products is the XYZ Cloud Suite, which provides businesses with a seamless and scalable cloud infrastructure. This platform enables companies to store, manage, and analyze their data with ease. Our team of experienced professionals works closely with clients to ensure that they fully leverage the capabilities of our solutions, resulting in increased productivity and improved decision-making processes.In addition to our technological offerings, XYZ Corporation places a strong emphasis on customer service. We believe that building lasting relationships with our clients is fundamental to our success. Our dedicated support team is available 24/7, providing expert assistance and guidance to ensure that our clients can navigate any challenges they may encounter.Over the years, we have received numerous awards and recognitions for our innovation and workplace culture. Ourcommitment to sustainability is also a core component of our business strategy. We strive to minimize our environmental impact by implementing green practices in our operations and encouraging our partners to do the same.Our workforce is composed of highly skilled professionals from diverse backgrounds, fostering a rich culture ofinclusion and collaboration. At XYZ Corporation, we believein investing in our employees through continuous training and development programs, empowering them to stay ahead in anever-evolving industry.As we look to the future, we are excited about the opportunities that lie ahead. Our vision is to continueleading the way in technological innovation, helping businesses navigate the complexities of the digital landscape. We invite you to join us on this journey, as we work together to create a brighter future powered by technology. Thank youfor considering XYZ Corporation as your partner in business success.。
商务英语翻译公司介绍
商务英语翻译Unit 5Company Introductions 公司介绍返回Company Introductions 知识目标：1. 了解公司介绍的行文方式、格式和语言特点。
2. 掌握公司介绍的常用翻译技巧。
3. 掌握英汉互译中的增译法和省译法。
能力目标：1. 能够正确翻译公司介绍常用词汇和句型。
2. 能够熟练地翻译各类公司介绍。
3. 能够正确运用增译法和省译法进行翻译活动。
返回Contents 1 Introduction 2 1 Lead-in 3 Methods and Techniques 4 Useful Words and Expressions 5 Complementary Reading 6 1 Notes 7 Practice 8 Classic Translation返回SEC 2 SECTION 1 公司company是企业enterprise的组织形式，又称商号（firm）或工商企业（business）。
在市场经济条件下，公司由两人以上集资并根据国家SEC 3 法令组成。
公司可分为有限公司、无限公司、两合公司、股份有限公司、股份两合公司等形式。
利用公司形式，企业家可以集中分散的资金，扩大企业SEC 4 规模，创办个人独资无力经营的现代化大企业，以增强企业的竞争力。
公司有各种不同所有制形式，它可以是国有stated-owned、集体所有collective-wned、也可以是个人所有individual-owned或私有private-SEC 5 owned。
在中国，国有企业是国家财政收入的主要来源，其他经济成分则是国家经济的有益补充。
然而在美国和绝大多数西方国家，大部分的公司是私有的。
它们的形式有单一业主、合营和股份有限公司。
单一业主是指一人SEC 6 拥有公司，主要包括餐馆、美容店及修理店等小企业。
合营是指两个或更多的人合伙做生意，可以引进新资本和专业技术，分为无限责任和有限责任。
商务英语(研究生公司简介翻译)
公司简介的翻译一、公司简介的内容及形式公司简介是对公司的简要介绍，旨在向接触该公司的公众提供信息，使大众对公司产生一定的了解。
简介内容一般包括公司的性质、创办历史、业务经营、发展规模、管理模式和发展理念等。
英语公司简介大体上可分两类：一类为公司的简要内容介绍或概览（Introduction to Company, Company Profile 或Company Overview）,是最常见的一种类型。
另一类近似于广告文体，篇幅不长，信息含量不大，但更注重塑造公司的形象，宣传公司的服务和经营理念。
例1：New Rock Technologies, Inc.New Rock Technologies, Inc. is a manufacturer of innovative V oIP equipments and next generation IMS communication solutions. We offers a full line of VoIP products including IPPBX, voice access gateway, trunking gateway, SIP service platform, and network element management system. Our customers range from service providers, enterprises, system integrators, to independent software vendors. We also have OEM partners worldwide.Registered in the Greater Boston area in the United States. We have expanded our Research and Development, marketing and sales, and manufacturing operations to Shanghai, China. We are fully founded by IDG Technology Venture Investment, Inc. and other investors.例2 Garrett Printing & GraphicsSince 1900, Garrett Printing & Graphics has provided our customers with quality work, reliable service and competitive pricing. Our staff has had decades of experience in all facets of printing; from simple 1 color work to 4 color, and beyond! There‟s no job too small, no job too large. Contact us today to see what we can do for you!It‟s extremely important to us that our clients know whom they‟re doing business with. Once you take the time to find out what we‟re all about, we‟re confident you‟ll like what you see.二、公司简介的翻译方法首先要求忠实于原文。
商务英语翻译 第三章 企业描述
Translation of Business English
Homework
翻译下列词语。 1 backlog 2 futures market 3 forward market 4 negotiating bank 5 cover note 6 a current account 7 an open account 8 statement 9 payment balance 10 amortization 11 a.a.r (against all risk) 12 b.v.(book value) 13 CIF (Cost Insurance and Freight) 14 Divd (dividend) 15 St. Dft (Sight Draft)
Quaker Oats (贵格燕麦)
LG SKⅡ
3.2 商号的翻译
商号（Trade Names）: 又称字号、企业 名称，指的是各种商务单位的名称—商 务主体所有的、在商务活动中使用的、 具有明显识别价值的专有名称 。 商号与商标： 商号代表企业以区别于其 他企业，而商标代表商品以区别类似商 品。
商号的分类
按规模分： 控股集团(Holding) 集团公司 (Group) 有限公司( Company/Corporation Limited/Company Incorporated, incorporated 一词通常缩略为inc.or Inc） 小公司(Firm,常用于法律公司和咨 询公司)
专有名词
有些商标则采用了耳熟能详的一些具有特殊 意义的人名，如神话传说中的人名、影视文 学作品中的人名、历史名人的姓名。 e.g. Nike 耐克（希腊神话中的胜利女神） 杜康 （传说中中国酿酒的鼻祖）
商务英语翻译实训chapter 6 Translation of Enterprise Profiles
5）彩虹集团公司：下属20多家公司，总资产达8个亿 人民币...... There are altogether 20 sub-companies under it with a total asset of 8.7 billion RMB yuan ......
6）珠海迪蒙贸易有限公司是经珠海市外经委批准成立 的具有进出口经营权的法人企业。 Approved by the council of Foreign Economic Relations and Trade of Zhuhai; ZHUHAI DEMENTRADIND Co. LTD is a foreign trade enterprises, possessing the state of legal body.
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原文中的“有近四十年的建厂史”若简单 译为“have a history of nearly forty years”会 显得平淡乏味,不易达到宣传功能。译文采 用拟人法，选择富有鼓动性的词组“pride... on” 能更成功地吸引读者的注意力。
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3.使用标语口号式文字
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Techniques of Translating Enterprise Profiles
1. 多采用信息性强的语言 2. 选择富有鼓动性的词语 3. 使用标语口号式文字 4. 合句法
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1.多采用信息性强的语言
公司简介英译可以使用宣传性较强的 语言，但总体语言应平实具体，客观简练 ，以陈述事实为主，具有亲和力，接近口 语，可用 you指代可能的受众；一般不采用 生僻词语和晦涩表达；；对不常见比喻要 根据文化差异对内容进行适当取舍 。
商务英语翻译(企业宣传材料)
4） The company has been in the manufacturing business since 1950, adopting the corporate name of GUMOTEX in 1952. 本公司自1950年进入制造业，1952年采用GUMOTEX 作为公司名称。 解析：has been in manufacturing business翻译成了 “进入制造业”，过于直译，同时也不符合汉语的表达 习惯；adopting the corporate name被直译为“采用”， 不如“命名”好。翻译企业简介需要忠实地传达原文信 息，要根据汉语的表达习惯进行处理，保证译文流畅通 顺。 改译：本公司自1950年起从事制造业，1952年命名为 GUMOTEX。
资本 capital 股东 stockholder 合伙企业 partnership 管理水平 management level 全球化 globalization
2、检查并分析下列企业简介的翻译，看 看是否有需要改进的地方？如何改进？
1）本公司全体同仁竭诚为各界服务。 The whole colleagues of our corporation will wholeheartedly serve for various circles. 解析：译文中的The whole colleagues纯属中式英语， “本公司全体同仁”只需要用our corporation或者the corporation即可。单词serve是及物动词，无需加介词 for。英语中也不用various circles来表示“各界”。本 题的主要问题涉及英语基本的语言表达和语法。这样的 翻译错误给企业带来很大的不良影响，国外消费者看到 这种满是语言错误的企业简介，会认为该公司是不值得 信赖的。 改译：Our corporation will provide thorough services.
商务英语写作-介绍公司
介绍公司
• 介绍公司Introducing a company
– 关于我们公司的详细信息请登录我们的网站。 – Please visit our website for further information aout our company. – 如还有问题请随时与我们联系。 – If you have any further questions, please feel free to contact us again. – 再次感谢您对我公司的关注。 – Thank you again for your interest in our company.
我们主要提供亚洲区语言服务包括英文日语韩语印尼语越南语以及泰语之间的互译
介绍公司
介绍公司
• 介绍公司Introducing a company
– 感谢您多我公司的垂询。 – Thank you for inquiring about our company.
– 非常感谢您对你我公司的关注。 – Thank you very much for your interest in our company.
介绍公司
• 介绍公司Introducing a company
– 希望在不远的将来能为您服务。 – We look forward to servig you in the near furture. – 我们希望有机会为您效劳。 – We look forward to the opportunity to serve you.
介绍公司
• 感谢您对我公司的关注。根据您提出的要求，我们将公司 的电子版文件放在附件里请您阅览。此外还有一份公司年 报的副本也已寄到您所提供的地址去了。如果您还有任何 问题，欢迎随时咨询我们。 • Dear Ms. Powell, Thank you for your interest in our company. As per your request, we are attaching an electronic version of our corporate brochure for your review. N addition, a copy of our annual report has been mailed to the address you provided. Please feel free to contact us if you have any further questions. Sincerely, Manny Robinson
商务英语口语900句：公司业务范围介绍
学习商务英语⼝语重在积累，本系列为商务英语⼝语900句，⼀次⼀个单元中英⽂对照，让你轻松学会商务英语。
本单元主要以学习如何⽤英语介绍公司的业务范围。
商务英语⼝语 61.Wewishtointroduceourselvestoyouasasate-ownedcorporationdealingexclusivelyinlightindustrialgoods. 我们是⼀家国营公司，专营轻⼯产品。
62.Weareintroducingourselvesasoneoftheladingexportersofthesamelineofbusiness. 我们是同⼀业务范围内的主要出品商之⼀。
63.Wehavethepleasureofintroducingourselvestoyouasastatecorporationspecializingintheexportofcannedgoods. 我们很荣幸地向你们⾃我介绍，我们专营出⼝罐头⾷品的⼀家国营公司。
64.Weintroduceourselvesasdealersinbicyclesandspareparts.Wehavebeeninthislineforovertwodecades. 我们是⾃⾏车和零部件的经销商，我们在这⼀⾏业已经做了20多年了。
65.Ourcorporationisspecializedinhandlingtheexportbusinessoftextiles. 我们公司专营纺织品出⼝业务。
66.Themainproductsourcorporationdealsinareelectricalappliances. 我们公司经营的主要产品是电器。
67.Ourcompanyismainlyengagedinagriculturalproducts. 我公司主要经营农产品。
68.Wespecializeintheexportoftable-cloths. 我们专营餐布的出品业务。
商务英语介绍公司
上次你学会了如何对新来的客人致欢迎辞,接下来，就要扼要地说明公司的一些基本情况，先预习一下这些useful words and phrases 吧：give sb. a brief outline 向某人简单介绍情况consist of 由……组成的 main office 总公司branch office 分公司 general agent 总代理商solo agent 独家代理Outlining the Organization of your Company(1)介绍公司（1）上次你学会了如何对新来的客人致欢迎词；欢迎词过後，就要扼要地说明公司的一些基本情况，比如说客人们比较关心的公司的组织结构问题，你就要在这里简单明了地介绍一下。
你不妨先听听一家公司的经理助理Michael是怎样介绍公司结构的，然後你就可以根据自己的实际情况来灵活发表你的演说了:I'm going to give you a brief outline of the organization of our company.Michael在开头先说“让我先简单谈谈公司的组织情况”，在“简单介绍”的时候，他用的是give sb. a brief outline 这个句式，你也不妨在工作场合试着使用一下这个句式，比如说你想向老板简单的敍述一下某件事情的发生经过，就可以说 I will give you a brief outline of what had occurred. 当然除了Michael的开头方式，你还可以用下面的句子作爲介绍的开头：Let me describe how our company is organized. 这里describe是“描述”的意思，如果你想给客人们描述一下怎样使用公司的新机器，就可以说Let me describle how to use this machine.. 下面我们继续听Michael是怎麽介绍公司的基本组织结构的：Our company consists of three organizations: a management office,a research institute, and manufacturing plants.看来Michael的公司是由三大组织构成的：management office“管理处”、research institute“研究所”以及manufacturing plants“制造工厂”；说到“是由……部分”组成的，这里的consist of...可是非常有用的一个句式，不过千万要牢记的就是这个短语只能用於主动结构，和它意思相同的一个词是compose，有趣的是compose在表达“由……组成的”的时候，用的是被动语态，所以在表达公司由几部分组成的时候，用compose来表达就是：Our company is composed of three offices and five factories across the nation.Michael的公司除了在北京有总公司外，还有分公司。
商务英语翻译—公司介绍
（1）获得金奖be awarded the gold prize
（2）通过ISO9002质量认证pass/gain/obtain/be granted the Certificate of ISO9002 International Quality System
（3）最受欢迎产品奖be awarded most welcome goods
（4）荣誉企业honorable enterpris
Ⅲ． 将下列句子翻译成汉语。（1）
(1) According to “Financial Times”, this group was ranked the second most competitive steel producer globally.
SECTION 3
II.
公司介绍的翻译技巧（5）
3. 注重保持原文风格 由于民族风格、文化背景、时代特点和经营特色、产品特点等各 不相同，这就要求在翻译过程当中要深入了解所介绍公司的情况， 抓住特色要点，正确表达。必要时采用意译法。例如： （1）Haier was ranked 95th after such household names as Coca-Cola, McDonald's and Nokia, which were the top three. 译文：排行榜上，中国海尔排在第95位，可口可乐荣登榜首， 麦当劳排名第二，诺基亚排名第三。
SECTION 3 II. 公司介绍的翻译技巧（8）
（6）be located in … 位于……，坐落于……
（7）be named one of … 被命名为……
（8）be ranked … which were the top three… 跻身前三甲
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20 blue chip
21 blank endorsement 22 one price or fixed price
23 standby credit
24 trade fair
25 down payment
Homework
? Each country has to import the commodities it does not produce, and it has to earn foreign exchange to pay for them. Thus the idea of exporting is easy enough to accept. In fact, the import and export trades are two sides of the same coin and both have beneficial effects on the home market. Imports create competition for homeproduced goods, exports gives a manufacturer a larger market for his products. Some other advantages of exporting as national objective are its contribution to better use of national resource, reducing unemployment, increasing foreign exchange earnings and improving the balance of payment.
? 每个国家都必须进口其不生产的商品， 也不得不出口以赚取外汇来支付进口产 品。所以出口这一概念很容易接受。事 实上，进出口贸易是一个事物的两个方 面，两者对国内市场都有好处。进口给 国内产品带来竞争，出口给生产商的产 品一个更大的市场。出口作为一项国家 目标还有其他好处：有利于更好地利用 国家资源，减少失业，增加外汇收入， 改善收支平衡。
? 商标与品牌：① 覆盖范围不同 ②权属不 同 ③使用领域不同
3.1.2 商标词的来源与翻译
商标词的来源： ? 专有名词 ? 普通词汇 ? 臆造词汇
专有名词
? 有些商标源于公司创始人或发明人的姓氏，有些源 于人名，有些则是把人名稍微变化一下，有些则采 用两人的姓氏组合而成。
e.g.
? Levi's
李维斯
? Estee Lauder 雅诗兰黛
? Ford
福特（Henry Ford)
? Rolls-Royce 劳斯莱斯（ Charles Rolls, Henry Royce)
? 张小泉（剪刀）
? 陶华碧老干妈（辣酱）
专有名词
? 有些商标则采用了耳熟能详的一些具有特殊 意义的人名，如神话传说中的人名、影视文 学作品中的人名、历史名人的姓名。
e.g. ? Nike 耐克（希腊神话中的胜利女神） ? 杜康 （传说中中国酿酒的鼻祖）
专有词汇
? 还有些商标以公司所在地、著名的风景名胜 的地名为名。
e.g. ? Avon 雅芳（莎士比亚故乡所在地的河流名） ? Olympus 奥林巴斯（希腊神话中诸神居住的
Homework
16 呆账 17 普通股/优先股 18特许/转权 19 大型仓储式零售 20 蓝筹股/绩优股 21 空白背书 22恕不讲价 23 备用信用证 24 商品贸易会 25 预付款/首付金
ቤተ መጻሕፍቲ ባይዱ
? 16 bad debt 17 equity 18 franchise
19 mega-retailing
商务英语翻译
Translation of Business English
Homework
? 翻译下列词语。 1 backlog 2 futures market 3 forward market 4 negotiating bank 5 cover note 6 a current account 7 an open account 8 statement 9 payment balance 10 amortization 11 a.a.r (against all risk) 12 b.v.(book value) 13 CIF (Cost Insurance and
Freight) 14 Divd (dividend) 15 St. Dft (Sight Draft)
? 1 订单积压 2 期货市场 3 远期市场 4 议付行 5 承保单 6 往来账目 7 未结账目 8 账目明细 9 货款余额/尾数 10 分期偿付，摊销 11 全险 12 账面价值 13 到岸价格 14 红利 15 见票即付
Homework
? 联合利华现有员工17.9万名，与2004年 的22.3万名相比有所下降。裁员之路还没 有走到尽头，联合利华打算在2010年前 关闭其300家工厂中的50家左右，把100 个区域总部缩减到25个。这些改变每年 能为公司减少15亿欧元的开支。
? Unilever now has 179,000 staff, down from 223,000 in 2004. There is still some way to go. By 2010 it aims to close some 50 of its 300 factories and reduce its regional centres from 100 to 25. These changes should save 1.5 billion a year.
第三章 企业描述
? 3.1 商标与品牌及其翻译 ? 3.2 商号的翻译 ? 3.3 企业宣传资料的翻译
3.1.1 商标
? 商标：工商企业制成和经营某种商品的 特别标志。
? 商标的构成：
? 商标的特征：识别性、传达性、独占性、 有价性、竞争性、审美性、时代性
3.1.1 商标
? 品牌：包括商标以及一系列传递产品特 性、利益、顾客所接受的价值观、文化 特征、顾客所喜欢的个性设计和活动的 总和。