剑桥商务英语高级(BEC3)口试真题(1)
(完整版)高级商务英语[BEC]考试历年真题.doc
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高级商务英语 (BEC)考试历年真题BEC商务英语高级考试历年真题 (1)The Negotiating TableYou can negotiate virtually anything. Projects, resources,expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their??behalf . Heapproaches the art of negotiation as a game because, as he is usuallynegotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field andneeds to avoid being too adversarial. Whether he succeeds or not, it isimportant to him to make a good impression so that people will recommend him.The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because oneof them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in thenegotiation game. Top management may well reject the idea initiallybecause it is the safer option but they would not be there if they werenot interested.It is a misconception that skilled negotiators are smooth operatorsin smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit yourcustomer. You do not need to makethem feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. Theymay not like you but they will feel they can trust you.Dr Cohensuggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answersand take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to becometheir best friends but being too clever will alienate them. A lot of deals are made onimpressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you shouldrepeat back to them what they have said to show you take them seriously.Inevitably some deals will not succeed. Generally the longer thenegotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great ,neither party may be prepared to see the deal through . More common isa corporate culture clash between companies, which can put paid to anydeal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.De Cohen thinks that children are the masters of negotiation. Theirgoals are totally selfish. They understand the decision-making processwithin families perfectly. If Mumrefuses their request , they will troop along to Dad and pressure him. If al else fails, they will try thegrandparents, using some emotional blackmail. They can also be verysingle-minded and have an inexhaustible supply of energy for thecause they are pursuing. So there are lesson to be learned fromwatching and listening to children.15 Dr Cohen treats negotiation as a game in order toA put people at easeB remain detachedC be competitiveD impress rivals16 Many people say“no” to a suggestion in the beginning toA convince the other party of their point of viewB show they are not really interestedC indicate they wish to take the easy optionD protect their company’s situation17 Dr Cohen says that when you are trying to negotiate you shouldA adapt your style to the people you are talking toB make the other side feel superior to youC dress in a way to make you feel comfortable.D try to make the other side like you18 According to Dr Cohen, understanding the other person willhelp you toA gain their friendshipB speed up the negotiationsC plan your next move.Dconvince them of your point of view19 Deals sometimes fail becauseA negotiations have gone on too longB the companies operate in different waysC one party risks more than the other.D the lawyers work too slowly20 Dr Cohen mentions children ’s negotiation techniques to show that you shouldA be prepared to try every routeB try not to make people feel guiltyC be careful not to exhaust yourselfD control the decision-making process.关于 negotiating techniques的文章。
bec高级口试历年真题打印修订版
b e c高级口试历年真题打印修订版IBMT standardization office【IBMT5AB-IBMT08-IBMT2C-ZZT18】BEC高级口试历年真题Part OneAbout yourself(1) What’s your name?(2) How do you spell your name?(3) How do you spell your family name/ surname/ last name?(4) Where are you from?(5) Would you say it's a good place to live in? (Why?)(6) Do you like living in... ? (Why?)(7) Where would you rather live,... or... ? (Why?)(8) Do you think it would be better to live in...or ... ? (Why?)(9) Do you come from a large family or a small family?(10) Can you tell me a bit about... in your family?(11) Do you work or are you a student in... ?(12) What do you do?(13) What do you study?(14) What's your major?(15) What do you like most about your job? (Why?)(16) What do you like most about your studies? (Why?)Free Time(17) Do you have much free time?(18) Do you have much free time?(19) Do you find you have much free time?(20) How do you spend your free time?(21) What do you do in your free time?(22) What's your hobby?(23) Why do you like... ?(24) Is there any particular reason why you enjoy... ?(25) When did you first take up/ start... ? (Why did you start then?) Transport(26) How did you come here today?(27) How did you travel to the test?(28) Did you come here by bus?(29) If you could travel by any form of transport you want, what would you choose? (Why?)(30) Which form of transport would you like to travel by?(31) How do you think you will travel to work in 15 years' time?(32) How do you think you will travel to work 15 years from now?Hotels(33) What kind of accommodation do you usually stay in when you go on holiday?(34) Do you stay in a hotel or an apartment You are on holiday?(35) What kinds of facilities do you think hotels ought to provide for business people? (Why?)(36) Do you think companies should pay For their staff to stay in expensive hotels on business trips? (Why? /Why not?)(37) Should people stay in expensive hotels on business trips? (Why? / Why not?)Job(38) What kind of job would you like to do most? (Why?)(39) What would your ideal job be?(40) What kind of job do you like?(41) Should companies offer training to staff? (Why? / Why not?)(42) Do you think companies should provide training for staff?(43) Would you like to work abroad? (Why? / Why not?)(44) Is the opportunity to work in another country important to you?Training Course(45) What kind of training course have you ever taken?(46) Have you ever taken any training course?(47) What do you think is most important when you choose a training course? (Why?)(48) What do you usually expect from a training course?Future Plan(49) What would you like to do after you finish your studies? (Why?)(50) What's your future plan?(51) What are you doing now for the preparation ion of your future plan?(52) What if you failed to find a job as a. . . ?(53) What would you do if you couldn' t find a job as a. . . ?Teamwork(54) What kind of people do you most like working/ studying with? (Why?)(55) What do you think makes a good team?(56) What is a good team?(57) Do you think you work in a good team? (Why? / Why not?)。
BEC高级口试历年真题(打印)
BEC高级口试历年真题Part OneAbout yourself(1) What’s your name?(2) How do you spell your name?(3) How do you spell your family name/ surname/ last name?(4) Where are you from?(5) Would you say it's a good place to live in? (Why?)(6) Do you like living in... ? (Why?)(7) Where would you rather live,... or... ? (Why?)(8) Do you think it would be better to live in...or ... ? (Why?)(9) Do you come from a large family or a small family?(10) Can you tell me a bit about... in your family?(11) Do you work or are you a student in... ?(12) What do you do?(13) What do you study?(14) What's your major?(15) What do you like most about your job? (Why?)(16) What do you like most about your studies? (Why?) Free Time(17) Do you have much free time?(18) Do you have much free time?(19) Do you find you have much free time?(20) How do you spend your free time?(21) What do you do in your free time?(22) What's your hobby?(23) Why do you like... ?(24) Is there any particular reason why you enjoy... ?(25) When did you first take up/ start... ? (Why did you start then?)Transport(26) How did you come here today?(27) How did you travel to the test?(28) Did you come here by bus?(29) If you could travel by any form of transport you want, what would you choose? (Why?)(30) Which form of transport would you like to travel by?(31) How do you think you will travel to work in 15 years' time?(32) How do you think you will travel to work 15 years from now?Hotels(33) What kind of accommodation do you usually stay in when you go on holiday?(34) Do you stay in a hotel or an apartment You are on holiday?(35) What kinds of facilities do you think hotels ought to provide for business people? (Why?)(36) Do you think companies should pay For their staff to stay in expensive hotelson business trips? (Why? /Why not?)(37) Should people stay in expensive hotels on business trips? (Why? / Why not?)Job(38) What kind of job would you like to do most? (Why?)(39) What would your ideal job be?(40) What kind of job do you like?(41) Should companies offer training to staff? (Why? / Why not?)(42) Do you think companies should provide training for staff?(43) Would you like to work abroad? (Why? / Why not?)(44) Is the opportunity to work in another country important to you?Training Course(45) What kind of training course have you ever taken?(46) Have you ever taken any training course?(47) What do you think is most important when you choose a training course? (Why?)(48) What do you usually expect from a training course?Future Plan(49) What would you like to do after you finish your studies? (Why?)(50) What's your future plan?(51) What are you doing now for the preparation ion of your future plan?(52) What if you failed to find a job as a. . . ?(53) What would you do if you couldn' t find a job as a. . . ?Teamwork(54) What kind of people do you most like working/ studying with? (Why?)(55) What do you think makes a good team?(56) What is a good team?(57) Do you think you work in a good team? (Why? / Why not?)。
BEC商务英语高级考试历年真题【精选文档】
BEC商务英语高级考试历年真题（1）The Negotiating TableYou can negotiate virtually anything。
Projects， resources， expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their??behalf . He approaches the art of negotiation as a game because，as he is usually negotiating for somebody else， he says this helps him drain the emotional content from his conversation。
He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him。
The starting point for any deal， he believes， is to identify exactly what you want from each other. More often than not， one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”。
剑桥商务英语BEC高级阅读真题(一)1
剑桥商务英语BEC高级阅读真题(一)1PART ONEQuestions 1 - 8· Look at the sentences below and at five passages taken from a book about famous management thinkers on the opposite page.· Which passage does each sentence refer to?· For each sentence 1 - 8, mark one letter A1 B, C, D or E on your Answer Sheet.· You will need to use some of these letters more than once.Example:He has developed his own company to promote his work.0 A B C D E1 Others in his field think very highly of him.2 His ideas have spread beyond the business world.3 He felt that people should be able to enjoy their work.4 His ideas are more complex than they seem.5 He did a variety of interesting things before writing his books.6 His most successful book was written with a colleague.7 He is particularly skilled at forecasting important developments.8 Contact with the military was an early influence on his thinking.A John AdairAdair is the pioneering British thinker in the theory of leadership. He was the first person in the UK to hold a professorship in Business Leadership and has published a series of influential books on the subject.Despite his quiet appearance, Adair has had a colourful life, serving in a Bedouinregiment and working on an Arctic fishing boat! His initial interest in leadership came from his army experience and he used to lecture at the highly prestigious academy where British army offices are trained. He now works as an international consultant.B Edward de BonoDe Bono is unusual among major gurus for two reasons: firstly, he was born not in one of the GREat industrial nations but on the tiny island of Malta. Secondly, his ideas have reached a wider audience than just managers, so that his books have BECome essential rending in many different disciplines.Most of de Bono s work has been concerned with the way human beings can train themselves to think more creatively. This apparently simple idea has resulted in 37 books and a highly successful career as a lecturer and consultant.C Peter DruckerProbably no other single thinker has done as much as Drucker to establish management as a serious area of study. Certainly, his fellow management thinkers consider him one of the founding fathers of the discipline, and his books and articles are quoted more than those of any other management writer.His first book was published as far back as 1939, yet he is still writing and teaching. His greatest distinction has been his ability to predict coming trends in business and economics. As a result, his ideas are treated with the greatest respect and interest。
BEC高口试历年真题
BEC高级口试历年真题汇总Part 11.Talk something about your job or study and your future plan.2.Talk something about your work or study place.3.What brand name means to Chinese?4.Do you think the working life has changed in China?5.What do you like most about your major and what's your ideal employer?6.what qualification do you think is the most important when work in China?7.服务业为什么重要8.为什么要从国外进口产品9.理想的employer是啥样10.中国的tourist industry以后发展如何Part21.The importance of having an internal magazine in the communication of different departments2.Project management: factors involved in running a project effectively3.The importance of having both permanent employees and temporary employees in a company4.The factors involved in a training program5.How to leave a good impression when interview?6.How to ensure that a new product can meet the customers need?7.How to make sure the potential customer is indentified accurately?8.The importance to diversify strategies to manage staff.9.How to make a sales campaignpart31.Your company needs to send employees to a foreign country for negotiation. What information should be collected before you go for negotiation? What information you need to know about that country?2. How to build a new sales team(1) What support should you offer?(2) How to measure the performance?(3) Would you like to manage a sales team and why(4) Do you think it is important to have a feedback system when managing a sales team3. Your company which runs fast food restaurant has achieved record revenue and is considering to expand.(1) In what way can it expand effectively?(2) What benefit can the company get from outside expertise?(3) What will happen if a company grows too fast?(4) What should be considered when a company wants to expand in another country?4. The supermarket chain you worked for plan to launch a training program to some of your employees. Your manager asks you to make some suggestions to this plan.(1) How to select employee to attend the training program?(2) What training program should be introduced?5.公司new location，然后要讨论决定move to new location前要考虑什么因素，还有对员工有什么影响。
历年BEC商务英语高级考试真题汇总大全
历年BEC商务英语高级考试真题汇总大全为了让大家更好的预备商务英语BEC考试，我带大家整理一下剑桥BEC商务英语考试高级真题,下面我就和大家共享，来观赏一下吧。
历年BEC商务英语高级考试真题(01)The Negotiating TableYou can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their??behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.外语学习网The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down sothat the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.历年BEC商务英语高级考试真题(02)1 Genuine feedback would release resources to be used elsewhere.2 Managers are expected to enable their staff to work effectively.3 Experts are unlikely to facilitate a move to genuine feedback.4 There are benefits when methods of evaluating performance have been negotiated.5 Appraisals tend to focus on the nature of the face-to-face relationship between employees and their line managers.6 The idea that employees are responsible for what they do seems reasonable.7 Despite experts’ assertion, management structures prevent genuine feedback8 An increasing amount of effort is being dedicated to the appraisal process.APerformance appraisal is on the up and up. It used to represent the one time of year when getting on with the work was put on hold whileenormous quantities of management hours were spent in the earnest ritual of rating and ranking performance. Now the practice is even more frequent. This of course makes it all the more important how appraisal is conducted. Human resources professionals claim that managers should strive for objectivity and thus for feedback rather than judgement. But the simple fact of the matter is that the nature of hierarchy distorts the concept of feedback because performance measure are conceived hierarchically. Unfortunately, all too many workers suffer from the injustices that this generates.BThe notion behind performance appraisal- that workers should be held accountable for their performance-is plausible. However, the evidence suggests that the premise is wrong. Contrary to assumptions appraisal is not an effective means of performance improvement- it is judgement imposed rather than feedback, a judgement imposed by the hierarchy. Useful feedback , on the other hand, would be information that told both the manager and worker how well the work system functioned, and suggested ways to make it better.历年BEC商务英语高级考试真题(03)In the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives having to communicate information which often leads to feelings of insecurity has become a key activity. From being regarded as relatively unimportant in many companies , management employee communication has become a central corporate need.Concordia International provides a good example of a company that has adjusted well to the changing needs for communication . since 1995 , Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led, customer-responsive business, one that looks outwardsat customers and competitors, rather than inwards at its own processesand the way things were done in the past. In the last eight years, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated.From being an engineering company, Concordia is now remaking itself as a service company. The role of employee communication in sucha context is to build people’s self-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bringwith them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable, since many of the old certainties are being swept away , including the core activities of the company they work for. Above all , they have had to face up to the fact that they no longer have a job历年BEC商务英语高级考试真题(04)There is a commonly held view that the only way to get (0) decent pay increase is to move on: to go out into the job market and find someone (31) is prepared to pay you a figure more in line (32) the talents you can offer. Whilst changing employers from time (33) time is something we probably all need to do to advance our careers in the directions we want them to take, it is nevertheless an activity that carries quite definite risks. Irrespective of (34) well we research prospective employers, a new job is still largely a step into the unknown . It may turn (35) to be a good move or it could prove to be a complete disaster : mostof us (36) had experience of both. The point here, though, is that changing employers is not something we want to be doing all the timeand certainly not (37) time we feel the urge for better pay . We’d (38) taking more risks than we needed to just to achieve a pay rise. Getting a pay rise should always be viewed (39) a serious business. There are no quick fixes or gold methods with “ guaranteed “ results. Quick fixes only serve to trivialize the issues and could (40) some circumstances get youinto very serous trouble indeed.考试用书答案及解析关于加薪的文章，教你怎么样实现加薪。
商务英语BEC高级口试真题
商务英语BEC高级口试真题商务英语BEC高级口试真题奋斗者在汗水汇集的'江河里，将事业之舟驶到了理想的彼岸。
以下是店铺为大家搜索整理的商务英语BEC高级口试真题，希望能给大家带来帮助!Career Planning3、Career Planning: how to assess the career opportunities provided by different types of companiesCareer PlanningEven after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved.Career Development: the importance of acquiring a range of skills throughout your careerIt is important a person to have a range of skills in the course of his career development. When he has a range of skills, he is obviously more competitive than those who don’t and therefore has more chances of promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job. In addition, a person with a range of skills ismore likely to work his way up to the top of the corporate ladder.4、Human Resources: how to provide effective support for new members of staffTraining: The importance of a continuous programme of staff training within a companyStaff Management: how to achieve and maintain high motivation among a workforceMotivating Employees: Employees tend to be more satisfied with their jobs if they are provided (1) compensation that is aligned with their performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security, compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction.5、Marketing ResearchManagers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations. For example, Toshiba wants to know how many and what kinds of people or companies will buy its new superfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and how they feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing research.We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevantto a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a wide variety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities.A company can conduct marketing research in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research。
剑桥三级口语考试题
Certainly! Here are some sample questions for the HSK Level 3 (Advanced) Chinese proficiency test:Part 1: Vocabulary and Grammar (30 points)1. What is the meaning of the Chinese character 智(zhì)？a) Intelligenceb) Knowledgec) Wisdomd) Creativity2. Choose the correct form of the verb 学习(xuéxí) in the following sentence:He ____________ English for three years.a) studiesb) studiedc) is studyingd) has studied3. Identify the correct Chinese character for the English word "computer".a) 电脑(diàn nóu)b) 计算机(jīsuàn jī)c) 笔记(bǐjì)d) 软件(ruòjiàn)Part 2: Reading Comprehension (40 points)4. Read the following passage and choose the best answer to the question:According to a recent survey, the average person spends _____________ hours per day on their mobile phones. This includes time spent on social media, messaging, and browsing the internet. However, many people feel that they spend too much time on their phones and are concerned about the negative effects it may have on their mental and physical health.a) 2-3b) 4-5c) 6-7d) 8-95. Read the following passage and choose the best answer to the question:The Chinese character 爱(ài) means "love". It is composed of the radical 心(xīn) meaning "heart" and the phonetic component 吟(yù) which is the sound of a bird singing. The character is often used to express romantic love, but it can also be used to describe a general feeling of affection or fondness.a) What does the Chinese character 爱(ài) mean?b) What is the radical used to represent in the character 爱(ài)?c) What is the phonetic component used in the character 爱(ài)?d) What is the character 爱(ài) used to express?Part 3: Listening Comprehension (30 points)6. Listen to the following dialogue and choose the best answer to the question:A: How much does this book cost?B: It costs _____________ dollars.a) 50b) 60c) 70d) 807. Listen to the following passage and choose the best answer to the question:According to a recent survey, many young people in China are concerned about their future job prospects. They are worried that they may not be able to find a job that matches their skills and interests. This is because the job market is becoming increasingly competitive, and many companies are looking for candidates with specialized skills.a) What are young people in China worried about?b) What is causing the job market to become increasingly competitive?c) What are companies looking for in job candidates?d) What are the job prospects like for young people in China?I hope these sample questions help you prepare for your HSK Level 3 exam! Good luck!。
商务英语BEC高级口试真题
商务英语BEC高级口试真题Career Planning3、Career Planning: how to assess the career opportunities provided by different types of companiesCareer PlanningEven after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved.Career Development: the importance of acquiring a range ofskills throughout your careerIt is important a person to have a range of skills in the course of his career development. When he has a range of skills, he is obviously more competitive than those who don’t and therefore has more chances of promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder.4、Human Resources: how to provide effective support for new members of staffTraining: The importance of a continuous programme of staff training within a companyStaff Management: how to achieve and maintain high motivation among a workforceMotivating Employees: Employees tend to be more satisfied with their jobs if they are provided (1) compensation that is aligned with their performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security, compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction.5、Marketing ResearchManagers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations. For example, Toshiba wants to know how many and what kinds of people or companies will buy its new superfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and how they feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing research.We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a wide variety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities.A company can conduct marketing research in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research。
商务英语BEC考试高级口试真题(精品文档)
Speaking Test Part II1. Customer Relations: the importance of making customers feel valued2. Company growth: the importance to a company of controlling expansion3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company4. Time Management: the importance of planning work time effectively5. Project Development: how to ensure inter-departmental co-operation on new projects6. Purchasing: how to evaluate and select new products7. Personnel Management: the importance to a company of having well motivated staff8. Strategic Planning: how to decide whether to purchase or rent company premises9. Sales: how to ensure that price levels for new products are set appropriately 10. Communication Skills: the importance of foreign language training for selected employees 11. Advertising: how to selecta suitable agency to handle a company’s advertising12. Finance: how to decide whether to float a company on the stock-market 13. Marketing: the importance to a company of offering its products on the world-wide web 14. Staff Training: how to evaluate theeffectiveness of company training programmes 15. Company Growth: how to decide when it is the right time for a business to expand 16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture 17. Recruitment: how to ensure that the best candidate for a post is selected18. Information Management: how to analyse and make effective use of information 19. Sales: the importance of brand image in ensuring that products or services sell well 20. Technology: the importance to a company of keeping up-to-date with internet developments 21. Quality Control: how to ensure that a company consistently maintains quality control standards 22. Product Promotion: how to make effective use of the media when promoting a new product or service 23. Product Management: the importance of teamwork for the effective management of projects 24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany 25. Technology: the importance of computer skills for the workplace of the future 26. Communications: how to ensure that e-mail is used appropriately by staff for internal and externalcommunications 27. Staff Development: how to administer a staff budget effectively 28. Market Research: the importance of finding out about customers’ habits and attitudes 29. Financial Management: how to identify ways of reducing costs in a company30. Communication: how to achieve an effective working relationship between different departments within a company 31. Communication skills: the importance of understanding cultural differences when working in an international environment 32. Personnel Management: the importance of providing employees with clear job descriptions 33. Company Growth: how to ensure that company growth proceeds at the optimum rate 34. Time Management: how to manage a heavy workload effectively 35. Health and Safety: the importance to a company of having a Health and Safety policy 36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performance Speaking Test Part II1. Customer Relations: the importance of making customers feel valued2. Company growth: the importance to a company of controlling expansion3. Marketing:how to ensure that agents maintain a high level of effectiveness when representing a company 4. Time Management: the importance of planning work time effectively 5. Project Development: how to ensure inter-departmental co-operation on new projects 6. Purchasing: how to evaluate and select new products 7. Personnel Management: the importance to a company of having well motivated staff 8. Strategic Planning: how to decide whether to purchase or rent company premises 9. Sales: how to ensure that price levels for new products are set appropriately 10. Communication Skills: the importance of foreign language training for selected employees 11. Advertising: how to selecta s uitable agency to handle a company’s advertising12. Finance: how to decide whether to float a company on the stock-market 13. Marketing: the importance to a company of offering its products on the world-wide web 14. Staff Training: how to evaluate the effectiveness of company training programmes 15. Company Growth: how to decide when it is the right time for a business to expand 16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture 17.Recruitment: how to ensure that the best candidate for a post is selected 18. Information Management: how to analyse and make effective use of information 19. Sales: the importance of brand image in ensuring that products or services sell well 20. Technology: the importance to a company of keeping up-to-date with internet developments 21. Quality Control: how to ensure that a company consistently maintains quality control standards 22. Product Promotion: how to make effective use of the media when promoting a new product or service 23. Product Management: the importance of teamwork for the effective management of projects 24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany 25. Technology: the importance of computer skills for the workplace of the future 26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications 27. Staff Development: how to administer a staff budget effectively 28. Market Research: the importance of finding out about customers’ habits and attitudes 29. Financial Management: how to identify ways of reducing costs ina company 30. Communication: how to achieve an effective working relationship between different departments within a company 31. Communication skills: the importance of understanding cultural differences when working in an international environment 32. Personnel Management: the importance of providing employees with clear job descriptions 33. Company Growth: how to ensure that company growth proceeds at the optimum rate34. Time Management: how to manage a heavy workload effectively 35. Health and Safety: the importance to a company of having a Health and Safety policy 36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performanceSpeaking Test Part II1. Customer Relations: the importance of making customers feel valued2. Company growth: the importance to a company of controlling expansion3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company4. Time Management: the importance of planning work time effectively5. Project Development: how to ensureinter-departmental co-operation on new projects 6. Purchasing: how to evaluate and select new products 7. Personnel Management: the importance to a company of having well motivated staff 8. Strategic Planning: how to decide whether to purchase or rent company premises 9. Sales: how to ensure that price levels for new products are set appropriately 10. Communication Skills: the importance of foreign language training for selected employees 11. Advertising: how to selecta suitable agency to handle a company’s advertising12. Finance: how to decide whether to float a company on the stock-market 13. Marketing: the importance to a company of offering its products on the world-wide web 14. Staff Training: how to evaluate the effectiveness of company training programmes 15. Company Growth: how to decide when it is the right time for a business to expand 16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture 17. Recruitment: how to ensure that the best candidate for a post is selected18. Information Management: how to analyse and make effective use of information 19. Sales: the importance of brand image in ensuring that productsor services sell well 20. Technology: the importance to a company of keeping up-to-date with internet developments 21. Quality Control: how to ensure that a company consistently maintains quality control standards 22. Product Promotion: how to make effective use of the media when promoting a new product or service 23. Product Management: the importance of teamwork for the effective management of projects 24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany 25. Technology: the importance of computer skills for the workplace of the future 26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications 27. Staff Development: how to administer a staff budget effectively 28. Market Research: the importance of finding out about customers’ habits and attitudes 29. Financ ial Management: how to identify ways of reducing costs in a company30. Communication: how to achieve an effective working relationship between different departments within a company 31. Communication skills: the importance of understanding cultural differences whenworking in an international environment 32. Personnel Management: the importance of providing employees with clear job descriptions 33. Company Growth: how to ensure that company growth proceeds at the optimum rate 34. Time Management: how to manage a heavy workload effectively 35. Health and Safety: the importance to a company of having a Health and Safety policy 36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performance Samples（部分口语试题参考答案）1、Customer Relations: how to maintain customer interest in a company’s productsAs is know to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from allthese, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading.All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies.2、How to fill a key vacancyIn order to fill a key vacancy,a company will usually follow the same standard procedure. It will begin by producing an accurate job description of what it would like the successful candidate to do. From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on.Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter.Having decided on the best recruitment method, the advertisements are then placedor the headhunter contacted and a list of candidates will be then drawn up to be put through the company’s recruitment processes. This might be interviews, psychometric tests or even hand-writing analysis. This will then produce the ideal candidate for the company.The company will then have to negotiate terms with this candidate and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want. Background Information3、Career Planning: how to assess the career opportunities provided by different types of companies Career PlanningEven after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration.A preferable career path would include short-term goals,since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved.Career Development: the importance of acquiring a range of skills throughout your career It is important a person to have a range of skills in the course of his career development. When he has a range of skills, he is obviously more competitive than those who don’t and therefore has more chances of promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder.4、Human Resources: how to provide effective support for new members of staffTraining: The importance of a continuous programme of staff training within a company Staff Management: how to achieve and maintain high motivation among a workforceMotivating Employees: Employees tend to be more satisfied with their jobs if they are provided (1) compensation that is aligned with their performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security,compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction.5、Marketing ResearchManagers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations. For example, Toshiba wants to know how many and what kinds of people or companies will buy its new superfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and how they feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing research.We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a widevariety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities.A company can conduct marketing research in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research firms.6、Marketing: the importance of packaging products appropriatelyIn recent times, numerous factors have made packaging an important marketing tool. Increased competition and clutter on retail store shelves means that packages now must perform many sales tasks-from attracting attention, to describing the product, to making the sale. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand. For example, in an average supermarket, which stocks 15,000 to 17,000 items, the typical shopper passes by some 300 items per minute, and 53 percent of all purchases are made on impulse.In this highly competitive environment, the package may be the seller’s last chance to influence buyers. It becomes a "five-second commercial." The Campbell Soup Company estimates that the average shopper sees its familiar red and white can 76 times a year, creating the equivalent of $26 million worth of advertising.7、Market Research: the importance of doing market research before launching a new product Sales: How to sell a product effectively in international marketsProduct Promotion: the importance of selecting appropriate members of staff to attend exhibitions Communication: the importance in business of maintaining contact with clients Public Relations: the importance of adequate supervision and training of staff who deal with the public8、Management: How to run a meeting successfullyTransport Management: the importance to a business of an efficient public transport system Any distribution of products from producers to wholesalers or from wholesalers to retailers requires transportation. The cost of transporting some products can exceed the cost of producing them. An efficientform of transportation can result in higher costs and lower profits for the firm. For each form of transportation, firms should estimate timing, cost, and availability. This assessment allows the firm to choose an optimal method of transportation. The most common forms of transportation used to distribute products are truck, rail, air, water, pipeline. Transport Management: the importance of using environmentally friendly means of transport whenever possible9、Health & SafetyEmployee Safety: Firms ensure that the workplace is safe for employees by closely monitoring the production process. Some obvious safety precautions are to check machinery and equipment for proper working conditions, require safety glasses or any other equipment that one can prevent injury, and emphasize any special safety precautions in training seminars.Firms that create a safe working environment prevent injuries and improve the morale of their employees. Many firms, such as Allied Signal, now identify workplace safety as one of their main goals. Levi Strauss and Company imposes safety guidelines not only its U.S. facilities but also on Asian factorieswhere some of its clothes are made. Starbucks Coffee Company has developed a code of conduct in an attempt to improve the quality of life in coffee-producing countries.10、Life Skills: the importance of being able to cope with stress in a jobTechnology: the importance of training staff in how to use new technology when introducing it into the workplace.本页可删除亲爱的朋友：人生当自勉，学习需坚持。
BEC高级口试真题
BEC高级口试真题为了让大家更好的准备商务英语BEC考试，给大家整理一下剑桥BEC商务英语考试高级真题,下面就和大家分享，来欣赏一下吧。
BEC高级口试真题1Part 1:Where are you from?Tell me more about your study and which part you find is most interesting?What effect does internet have on Chinese work life?Part2:Sale: The important of knowing customer need and preference (不好意思，只关注了这个)Research and development: The important of ensuring staff meet deadline.Part 3:Outsourcing:Discuss:Advantages of outsourcing.How can outsourcing be monitored09年5月BEC高级口试真题：口语考试试题卡，每2个小时换一次，一本试题卡大约有200张左右，是考官随机从中间抽的。
我听说的试题。
食品安全(三鹿事件)-问的是企业名牌的重要性怎样通过媒体传播自己企业的名牌形象(注意已经是名牌) 还有你的名字的汉语读法。
你来自哪里。
互联网对中国居民消费习惯的影响BEC高级口试真题21.Tell me something about yours study?2.Tell me about your ambitions。
3.To what extent do you think IT has influenced China?第二部分Mini presentation (about 1 minute each)Candidate sun4102s choice of topic (out of 3 options)The advantage of flexible price pollicy第三部分Collaborative taskin-house training programmeYou are the personal manager of a company.You have been asked to decide whether it is neccesry to bring in in-house training programme.Discuss the situation together, and decide:1.The advantage of in-house training programmeBEC高级口试真题3I1. Customer Relations: the importance of making customers feel valued2. Company growth: the importance to a company of controlling expansion3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company4. Time Management: the importance of planning work time effectively5. Project Development: how to ensure inter-departmental co-operation on new projects6. Purchasing: how to evaluate and select new products7. Personnel Management: the importance to a company of having well motivated staff8. Strategic Planning: how to decide whether to purchase or rent company premises9. Sales: how to ensure that price levels for new products are set appropriately10. Communication Skills: the importance of foreign language training for selected employees11. Advertising: how to select a suitable agency to handle a company’s advertising12. Finance: how to decide whether to float a company on the stock-market13. Marketing: the importance to a company of offering its products on the world-wide web14. Staff Training: how to evaluate the effectiveness of company training programmes15. Company Growth: how to decide when it is the right time for a business to expand16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture17. Recruitment: how to ensure that the best candidate for a post is selected18. Information Management: how to analyse and make effective use of information19. Sales: the importance of brand image in ensuring that products or services sell well20. Technology: the importance to a company of keepingup-to-date with internet developments21. Quality Control: how to ensure that a company consistently maintains quality control standards22. Product Promotion: how to make effective use of the media when promoting a new product or service23. Product Management: the importance of teamwork for the effective management of projects24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany25. Technology: the importance of computer skills for the workplace of the future26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications27. Staff Development: how to administer a staff budget effectively28. Market Research: the importance of finding out about customers’ habits and attitudes29. Financial Management: how to identify ways of reducing costs in a company30. Communication: how to achieve an effective working relationship between different departments within a company31. Communication skills: the importance of understanding cultural differences when working in an international environment32. Personnel Management: the importance of providing employees with clear job descriptions33. Company Growth: how to ensure that company growth proceeds at the optimum rate34. Time Management: how to manage a heavy workload effectively35. Health and Safety: the importance to a company of havinga Health and Safety policy36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performance Samples(部分口语试题参考答案)1、Customer Relations: how to maintain customer interest in a company’s productsAs is know to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading.All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies.2、How to fill a key vacancyIn order to fill a key vacancy, a company will usually follow the same standard procedure.It will begin by producing an accurate job description of what it would like the successful candidate to do. From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on.Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter.Having decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through the company’s recruitment processes. This might be interviews, psychometric tests or even hand-writing analysis. This will then produce the ideal candidate for the company.The company will then have to negotiate terms with this candidate and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want.Background Information3、Career Planning: how to assess the career opportunities provided by different types of companiesCareer PlanningEven after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use ofshort-term goals can reinforce confidence as goals are achieved.Career Development: the importance of acquiring a range of skills throughout your careerIt is important a person to have a range of skills in the course of his career development. When he has a range of skills, he is obviously more competitive than those who don’t and therefore has more chances of promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job.。
剑桥商务英语高级(BEC3)口试真题及应考提示(1)
剑桥商务英语高级(BEC3)口试真题及应考提示(1)Speaking Test Part II1. Customer Relations: the importance of making customers feel valued2. Company growth: the importance to a company of controlling expansion3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company4. Time Management: the importance of planning work time effectively5. Project Development: how to ensure inter-departmental co-operation on new projects6. Purchasing: how to evaluate and select new products7. Personnel Management: the importance to a company of having well motivated staff8. Strategic Planning: how to decide whether to purchase or rent company premises9. Sales: how to ensure that price levels for new products are set appropriately10. Communication Skills: the importance of foreign language training for selected employees11. Advertising: how to select a suitable agency to handle a company’s advertising12. Finance: how to decide whether to float a company on the stock-market13. Marketing: the importance to a company of offering its products on the world-wide web14. Staff Training: how to evaluate the effectiveness of company training programmes15. Company Growth: how to decide when it is the right time for a business toexpand16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture17. Recruitment: how to ensure that the best candidate for a post is selected18. Information Management: how to analyse and make effective use of information19. Sales: the importance of brand image in ensuring that products or services sell well20. Technology: the importance to a company of keeping up-to-date with internet developments21. Quality Control: how to ensure that a company consistently maintains quality control standards22. Product Promotion: how to make effective use of the media when promoting a new product or service23. Product Management: the importance of teamwork for the effective management of projects24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany25. Technology: the importance of computer skills for the workplace of the future26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications27. Staff Development: how to administer a staff budget effectively28. Market Research: the importance of finding out about customers’habits and attitudes29. Financial Management: how to identify ways of reducing costs in a company30. Communication: how to achieve an effective working relationship between different departments within a company31. Communication skills: the importance of understanding cultural differences when working in an international environment32. Personnel Management: the importance of providing employees with clear job descriptions33. Company Growth: how to ensure that company growth proceeds at the optimum rate34. Time Management: how to manage a heavy workload effectively35. Health and Safety: the importance to a company of having a Health and Safety policy36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performance。
(完整版)高级商务英语[BEC]考试历年真题
![(完整版)高级商务英语[BEC]考试历年真题](https://img.taocdn.com/s3/m/0af04f8c10a6f524ccbf85ab.png)
高级商务英语(BEC)考试历年真题BEC商务英语高级考试历年真题(1)The Negotiating TableYou can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their??behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to become their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great , neither party may be prepared to see the deal through . More common is a corporate culture clash between companies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.De Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses their request , they will troop along to Dad and pressure him. If al else fails, they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.15 Dr Cohen treats negotiation as a game in order toA put people at easeB remain detachedC be competitiveD impress rivals16 Many people say “no” to a suggestion in the beginning toA convince the other party of their point of viewB show they are not really interestedC indicate they wish to take the easy optionD protect their company’s situation17 Dr Cohen says that when you are trying to negotiate you shouldA adapt your style to the people you are talking toB make the other side feel superior to youC dress in a way to make you feel comfortable.D try to make the other side like you18 According to Dr Cohen, understanding the other person will help you toA gain their friendshipB speed up the negotiationsC plan your next move.Dconvince them of your point of view19 Deals sometimes fail becauseA negotiations have gone on too longB the companies operate in different waysC one party risks more than the other.D the lawyers work too slowly20 Dr Cohen mentions children’s negotiation techniques to show that you shouldA be prepared to try every routeB try not to make people feel guiltyC be careful not to exhaust yourselfD control the decision-making process.关于negotiating techniques的文章。
剑桥商务英语高级（BEC3）口试真题（1）
剑桥商务英语高级（BEC3）口试真题（1）剑桥商务英语高级(BEC3)口试真题(1)Speaking Test Part II1. Customer Relations: the importance of making customers feel valued2. Company growth: the importance to a company of controlling expansion3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company4. Time Management: the importance of planning work time effectively5. Project Development: how to ensure inter-departmental co-operation on new projects6. Purchasing: how to evaluate and select new products7. Personnel Management: the importance to a company of having well motivated staff8. Strategic Planning: how to decide whether to purchase or rent company premises9. Sales: how to ensure that price levels for new products are set appropriately10. Communication Skills: the importance of foreign language training for selected employees11. Advertising: how to select a suitable agency to handle a company’s advertising12. Finance: how to decide whether to float a company on the stock-market13. Marketing: the importance to a company of offering its products on the world-wide web14. Staff Training: how to evaluate the effectiveness ofcompany training programmes15. Company Growth: how to decide when it is the right time for a business toexpand16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture17. Recruitment: how to ensure that the best candidate for a post is selected18. Information Management: how to analyse and make effective use of information19. Sales: the importance of brand image in ensuring that products or services sell well20. Technology: the importance to a company of keeping up-to-date with internet developments21. Quality Control: how to ensure that a company consistently maintains quality control standards22. Product Promotion: how to make effective use of the media when promoting a new product or service23. Product Management: the importance of teamwork for the effective management of projects24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany25. Technology: the importance of computer skills for the workplace of the future26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications27. Staff Development: how to administer a staff budget effectively28. Market Research: the importance of finding out aboutc ustomers’habits and attitudes29. Financial Management: how to identify ways of reducing costs in a company30. Communication: how to achieve an effective working relationship between different departments within a company31. Communication skills: the importance of understanding cultural differences when working in an international environment32. Personnel Management: the importance of providing employees with clear job descriptions33. Company Growth: how to ensure that company growth proceeds at the optimum rate34. Time Management: how to manage a heavy workload effectively35. Health and Safety: the importance to a company of having a Health and Safety policy36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performance。
商务英语BEC高级口试真题
商务英语BEC高级口试真题Career Planning3、Career Planning: how to assess the career opportunities provided by different types of companiesCareer PlanningEven after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved.Career Development: the importance of acquiring a range of skills throughout your careerIt is important a person to have a range of skills in the course of his career development. When he has a range of skills, he is obviously more competitive than those who don’t and therefore has more chances of promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder.4、Human Resources: how to provide effective support for new members of staffTraining: The importance of a continuous programme of staff training within a companyStaff Management: how to achieve and maintain high motivation among a workforceMotivating Employees: Employees tend to be more satisfied with their jobs if they are provided (1) compensation that is aligned with their performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security, compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction.5、Marketing ResearchManagers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations. For example, Toshiba wants to know how many and what kinds of people or companies will buy its new superfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and how they feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing research.We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a wide variety of activities, ranging from market potential and market share studies, to assessments of customersatisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities.A company can conduct marketing research in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of researchBEC阅读理解真题练习Trouble with TeamworkMary Owen examines the role and efficiency of teamsRecruiters say that candidates who can give examples of work they have done as members of a successful team are in as strong a position as those who can point to significant individual achievement. Indeed, too much of the latter may suggest that the person concerned is not a 'team player' - one of the more serious failings in the book of management.The importance of being a team player is a side effect of the increasing interaction across departments and functional divides. Instead of pushing reports, paperwork and decisions around the organisation, 'teams provide a dynamic meeting place where ideas can be shared and expertise more carefully targeted at important business issues,' says Steve Gardner, in his book Key Management Concepts. He adds, 'Globalisation has added a further dimension to teamwork. Multinational teams now study policy decisions in the light of their impact on the local market.'But is teamworking being overdone? 'Some managers are on as many as seven or eight different teams', says Dr Cathy Bandy, a psychologist who recently ran a conference on the subject. 'They take up so much time that managers can't get on with core tasks.' Forming teams and having meetingshas, she says, become an end in itself, almost regardless of purpose. There is also the danger of an unhealthy desire to keep the team going after the work has been done. 'People feel the need to belong, and team membership can provide a kind of psychological support.'The idea behind teamworking is that, when the right group of people is brought together, a 'force' develops which is greater than the sum of their individual talents. This is often true in sport, where good players can reach unexpected heights as members of an international team. However,few business situations have as clear a set of objectives, or as clear criteria of success or failure, as winning a match.'In business, everyone needs to be clear about what the challenge is and whether a team is the right way of approaching it', says Steve Gardner. 'Unfortunately, people focus instead on who the members of the team should be and what roles they are to play' Dr Bandy agrees. 'There is always a danger that teams can turn into committees,' she says. 'In a lot of situations, one or two individuals would be much more effective.' So what makes a successful team? There are some general qualities that have been identified. Steve Gardnerrecommends that in every team there should be someone who is good at researching ideas and another who is good at shooting down impractical ones. There should be those who can resolve the tensions that naturally occur in a team and others who are focused on getting the job done. Also, providing a clear and achievable target at the outset is the best way of ensuring that the team will move on to greater things.13 What point does the writer make about teamworking at the beginning of the article?A It is the most successful form of management.B It has changed the recruitment procedure in companies.C Well-run teams still allow individuals to demonstrate their talents.D Being a team player is now considered an essential management skill.14 According to the article, teamwork developed within companies asa response toA modern office design.B changing work practices.C a reduction in administrative tasks.D the expansion of international business.15 In the third paragraph, Dr Bandy suggests thatA many employees do not enjoy working in teams.B some managers are not very effective team leaders.C some teams are created unnecessarily.D few teams are well organised.16 According to the writer, teamwork is more effective in the field of sport because the playersA know what they want to achieve.B are more competitive by nature.C have more individual talent.D can be driven by national pride.17 Steve Gardner and Dr Bandy agree that when a business team is created people do not pay enough attention toA the structure of the team.B alternatives to the team.C selecting the team members.D directing the team's activities.18 What is Steve Gardner's advice on operating a successful team?A Maintain a flexible approach to membership.B Allow personalities to develop within the team.C Select people who fit naturally into certain roles.D Make every effort to avoid conflict between members.《Trouble with Teamwork》，团队合作的麻烦。
BEC高级口试真题
BEC高级口试真题BEC商务英语高级口语资料篇一I. RecruitmentEx: How to ensure that the best candidate for a post is selected.How to organise an effective recruitment drive.○1 Hiring a new employee is an investment. Getting a niche person for a niche role will add value to an organization. Organization can never be sure that they have selected the right person until he or she starts working, but an efficient recruitment and selection process can reduce the risk.○2 Produce an accurate job description, a list of skills, experience, attitudes and so on.○3 Choose the best recruitment method: internal recruitment, job advertisements, recruitment agencies and headhunting/executive search.○4 A shortlist of candidates will then be draw up to be put through the company’s recruitment processes, usually interviews. This will produce the ideal candidate.○5 Negotiate terms with this candidate. It should be both affordable for the company and attractive enough to get the ideal candidate.II. MotivationEx: How to achieve and maintain high motivation among a workforce.The importance to a company of having well motivated staffs.○1 Well motivated staffs can add value to the company. They are enthusiastic, creative and loyal. They increase the productivity and quality.○2 Spiritual motivation.A. Give employees guidance when they are just recruited.B. Demonstrate a commitment to career development and promotion from within.C. Forster a sense of team spirit.D. Publicly recognize and congratulate employees for good work.○3 Material motivation.A. Set incentive schemes: profit sharing, bonus scheme.B. Fringe benefits: company car, contribution to pension/health scheme, relation allowance.C. Establish the incentive-based compensation system.BEC商务英语高级口语资料篇二Market ResearchThe definition of market research: study carried out by a company before launching a new product, into the needs, lifestyle, income, etc of potential buyers and to measure the success of similar products that are already available. It may involve interviewing people in the street or giving away sample product.○1 Market research can be done for both a product and a company. As for a product, it is the first step when promoting a new product. It can find out whether the market accept the product or not. As for the company, market research can find out the customers’ opinion about the after-sales services and corporate image.○2 There are generally four ways of doing market research, observation, survey, questionnaire and telephone interview.○3 There are four procedures while doing market research. First, represent suitable questions. Second, record the customers’ feedbacks. Third, gather these statistics. Forth, analysethem and draw a conclusion.VI. SalesEx: How to sell a product effectively in international markets.○1 Advertising. Choose a media to advertise your products in a foreign country, TV commercials, magazines, bill board, or etc. Make sure it suits the local tastes. Maybe you can try to sell on the net; it will receive the world-wide attention.○2 Do market research. Find out whether the products are accepted by foreign customers. It can be carried out as surveys, observations, and questionnaires.○3 Adjust your product to the local tastes. Although the case of your products are the same, you can change some details. Take IKEA, the largest furniture retailer, for example, is doing well in suiting the local taste.○4 What I want to put emphasis on is franchising. Franchising is a good way to sell your prosuct in a foreign country. As local businessmen understand their own culture best.BEC高级口试真题篇三Part 11.Talk something about your job or study and your future plan.2.Talk something about your work or study place.3.What brand name means to Chinese?4.Do you think the working life has changed in China?5.What do you like most about your major and what’s your ideal employer?6.what qualification do you think is the most important when work in China?7.服务业为什么重要8.为什么要从国外进口产品9.理想的employer是啥样10.中国的tourist industry以后发展如何Part21.The importance of having an internal magazine in the communication of different departments2.Project management: factors involved in running a project effectively3.The importance of having both permanent employees and temporary employees in a company4.The factors involved in a training program5.How to leave a good impression when interview?6.How to ensure that a new product can meet the customers need?7.How to make sure the potential customer is indentified accurately?8.The importance to diversify strategies to manage staff.9.How to make a sales campaignpart31.Your company needs to send employees to a foreign country for negotiation. What information should be collected before you go for negotiation? What information you need to know about that country?2. How to build a new sales team(1) What support should you offer?(2) How to measure the performance?(3) Would you like to manage a sales team and why(4) Do you think it is important to have a feedback system when managing a sales team3. Your company which runs fast food restaurant has achieved record revenue and is considering to expand.(1) In what way can it expand effectively?(2) What benefit can the company get from outside expertise?(3) What will happen if a company grows too fast?(4) What should be considered when a company wants to expand in another country?4. The supermarket chain you worked for plan to launch a training program to some of your employees. Your manager asks you to make some suggestions to this plan.(1) How to select employee to attend the training program?(2) What training program should be introduced?5.公司new location，然后要讨论决定move to new location前要考虑什么因素，还有对员工有什么影响。
剑桥BEC高级真题第三辑TEST
BEC 第三辑高级Test 3 READING 1 hourPART ONEQuestions 1-8●Look at the statements below and at the five extracts on the opposite page from the annualreports of five mobile phone companies.●Which company (A, B, C, D or E) does each statement (1-8) refer to?●For each statement (1-8), mark one letter (A, B, C, D or E) on your Answer Sheet.●You will need to use some of these letters more than once.●There is an example at the beginning, (0).1 This company is still making a financial loss.2 This company is having part of its business handled by an outside agency.3 This company has grown without undue expense.4 This company is trying to find out what the market response will be to a new product.5 This company continues to lose customers.6 This company aims to target a specific group of consumers.7 This company is finding it less expensive than before to attract new customers.8 This company has rationalised its outlets.ABAs the only network operator in the country, our marketing is aimed at expanding the size of the market. In the business sector, we have targeted small and medium-sized businesses by offering standardised services, and large customers by offering tailored telecommunications solutions. We have been at the forefront of introducing new telecommunications technology and services and have recently distributed 150 of our most advanced handsets to customers to assess the likely demand for advanced data services. Last year, the industry recognised our achievement when we won a national award for technological progress.CA new management team has driven our improved performance here. It is committed tobringing the business into profitability within three years after reaching break-even point in the next financial year. We are focused on delivering rising levels of customer service and an improvement in the quality and utilisation of our network. Good progress has been made on all these fronts. The cost of acquiring new subscribers has been reduced and new tariffs have been introduced to encourage greater use of the phone in the late evening.EPART TW0Questions 9-14●Read this text taken from an article about theimportance to companies of not losing theiremployees' knowledge.●Choose the best sentence from the opposite page to fill each of the gaps.●For each gap (9-14), mark one letter (A-H) on your Answer Sheet.●Do not use any letter more than once.●There is an example at the beginning, (0).Example:A Organisations that reward people for sharing knowledge will know who falls into each of these two opposing categories.B This approach enables them to identify those with a limited number of network relationships.C Launching a knowledge-sharing initiative at a time when people are expecting redundancies would not be a good idea.D This provides evidence of the risk that such a policy will meet resistance.E Because of the difficulty of achieving this, it is far better not to lose the valuable sources of knowledge at all.F But a 'knowledge mapping' exercise might reveal that they play a critical role as mentors to the rest of the team.G The price may be an increase in their redundancy package, provision of career counselling, or an agreement to hire them back as consultants.H When companies feel they’re in a crisis, it is one of the things that goes by the board.PART THREEQuestions 15-20●Read the following article about 'Go-Fast', a cost-saving programme introduced by the carmanufacturer General Motors, and the questions on the opposite page.●For each question (15-20), mark one letter (A, B, C or D) on your Answer Sheet.15 What point is made in the first paragraph about GM’s 'Go-Fast' p r og ramme?A The intention behind it is to increase GM’s market share.B Suggestions need to be agreed by senior managers.C All areas of business are examined for possible improvements.D Senior managers are excluded from the initial discussions.16 In the second paragraph, the writer regards it as positive thatA the programme allows improvements to come from within.B certain senior managers have left the company and been replaced.C the consultants developed the ideas on the basis of company proposals.D investor s’ continued confidence in the company has been justified.17 ln the third paragraph, the writer claims that the ’Go-Fast’ process is successful because ofA the company’s alliances with many business partners. .B the method of implementing changes.C the positive attitude of investors.D the exchange of management thinking with other companies.18 When starting to set up the programme, the consultants expected thatA the size of the company might make it difficult to introduce changes.B senior managers might be unwilling to change their work style.C it might be difficult to change the company culture.D some of the workforce might resist the changes.19 What concern is expressed in the last paragraph about the ’Go-Fast’ programme?A It may not save enough to meet the company’s financial demands.B Management is being distracted from the company’s core activities.C It has led the company to make unwise strategic decisions.D The company is focusing on changes in the wrong areas.20 What would be the best title for the article? iA Improving internal and external communications .B Choosing the most suitable consultants ·C Making a company more adaptableD Changing a company’s management structurePART FOURQuestions 21-30●Read the text below about leadership.●Choose the correct word to fill each gap from A, B, C or D on the opposite page.●For each question (21-30), mark one letter (A, B, C or D) on your Answer Sheet.●There is an example at the beginning, (0).21A set 22A in 23A manner 24A telling 25A reach 26A please 27A achieve 28A topic 29A varieties 30A goB place B out B method B issuing B finalise B attain B exercise B question B chances B beC get C over C means C committing C terminate C gratify C perform C subject C options C doD put D around D mode D granting D complete D fulfil D execute D argument D selections D workPART FIVEQuestions 31-40● Read the article below about problems of motivation at work.● For each question (31-40), write one word in CAPITAL LETTERS on your Answer Sheet. ● There is an example at the beginning, (0).PART SIXQuestions 41-52●Read the text below about time management.●In most of the lines (41-52) there is one extra word. lt is either grammatically incorrect ordoes not fit in with the sense of the text. Some lines, however, are correct.●If a line is correct, write CORRECT on your Answer Sheet.●If there is an extra word in the line, write the extra word in CAPITAL LETTERS on yourAnswer Sheet.●The exercise begins with two examples, (0) and (00).WRITING 1 hour 10 minutesPART ONEQuestion 1●The three charts below show a company's operating profit (in $ million), turnover (in$ million) and unit sales (i.e. number of products sold) in the three years 2001-2003.●Using the information from the charts, write a short report describing the company'sperformance in the three years.●Write 120-140 words.PART TWOWrite an answer to one of the questions 2-4 in this part. Write your answer in 200-250 words.Question 2●You work for a supermarket chain and have been asked by the board of directors to write areport on a site where the company is considering building a new supermarket.●Write your report for the board, including the following information:● a description of the site, including its location●the advantages and disadvantages of the site●your opinion as to whether the site is suitable.Question 3● A company you already do business with has recently created a new product line. Yourdepartment placed an order for the new product, but found that the product did not fulfil your requirements and that the after-sales service was poor. Your head of department has asked you to write a letter to the company informing them of your dissatisfaction.●Write your letter, including the following information:●what the order was for and when it was placed●why you are dissatisfied with both the product and the after-sales service● a reminder of business done with them in the past●what you expect in response to your complaint.Question 4●Your company has recently experienced a drop in sales, and your Managing Director hasasked you to write a short proposal about improving the advertising of your company’s products or services.●Write your proposal for the Managing Director:●commenting on the effectiveness of the advertising you are currently using●recommending one or two changes to your advertising●explaining how these changes would affect sales.LISTENING Approximately 40 minutes (including10 minute s’ t ransfer time)PART ONEQuestions 1-12●You will hear part of a talk to a group of business students about the role of free gifts inproduct promotion.●As you listen, for questions 1-12, complete the notes, using up to three words or a number.●After you have listened once, replay the recording.PART TWOQuestions 13-22●You will hear five different people talking about workshops they have recently attended.●For each extract there are two tasks. For Task One, choose thelaim of the workshop from thelist A-H. For Task Two, choose the outcome of the workshop from the list A-H.●After you have listened once, replay the recording.Task One - Aim●For questions 13-17, match the extracts with the aims, listed A-H.●For each extract, choose the aim of the workshop.●Write one letter (A-H) next to the number of the extract.13 .................................14 .................................15 .................................16 .................................17 ................................. A to develop marketing strategiesB to improve co-operation between two departmentsC to decide on a programme for reorganising the companyD to discuss a takeover bid by another companyE to develop manager s’ i nterpersonal skillsF to suggest ways of increasing profitabilityG to modify decision-making proceduresH to improve teamwork within one departmentTask Two -Outcome●For questions 18-22, match the extracts with the outcomes, listed A-H.●For each extract, choose the outcome of the workshop.●Write one letter (A-H) next to the number of the extract.18 .................................19 .................................20 .................................21 .................................22 ................................. A More information will be passed down regularly.B A topic was chosen fora future training course.C A procedure for dealing with emergencies was introduced.D Staff recruitment will be reduced.E One of the participants decided to leave the company.F A future meeting will review progress.G Senior management was persuaded to reverse a decision.H The company’s appraisal system was abolished.PART THREE .Questions 23-30●You will hear a conversation between Suzanne, a personnel manager, and Kevin, herassistant, about recruiting new staff for a new factory.●For each question (23-30), mark one letter (A, B or C) for the correct answer.●After you have listened once, replay the recording.23 What do Suzanne and Kevin think will attract staff to the new factory?A the possibility of rapid promotionB the location of the new factoryC the flexible working hours24 When do they hope to begin advertising for staff?A when the new factory is almost finishedB before the senior board meetingC after the holiday period is over25 Who does Kevin suggest should be in charge of the recruitment process?A an external consultantB a person from Head OfficeC the manager of the new factory26 Suzanne feels that new staff ought to be people whoA have the particular skills required.B have experience in a related industry.C want to stay in the job for a long time.27 Which existing staff benefit have they decided to abolish at the new factory?A the subsidised canteenB the travel allowanceC the discount on company products28 Which staff are likely to move from Head Office to the new factory?A staff who have worked for the company for a long timeB staff who think it will give them more chance of promotionC staff who have recently completed a training programme29 The company will try to persuade current employees to move by offering themA a larger salary.B a bonus scheme.C a share option.30 What will be the purpose of Suzanne and Kevin's next meeting?A to agree a timetable for recruitmentB to discuss the contract details for new staffC to finalise salary levels for the new jobsSPEAKING 16 minutesSAMPLE SPEAKING T ASKSPART ONEIn this part, the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions.PART TWOIn this partof the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.A Staff relations: the importance of a company providing a range of facilities for all staff ·B Technology: the importance to a company of regularly upgrading its technologicalequipmentC Strategic planning: the factors involved in managing change effectively within anorganisationPART THREEln this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic.ForForbusiness people? (Why?/Why not?)BEC 第三辑高级Key Test 3 ReadingPart 11 C2 E3 D4 B5 E6 A7 C8 DPart29 C 10 G 11 E 12 B 13 F14 APart315 C16A17B18D19A20 CPart421 D22B23A24B25D26 D27C28B29C30CPart531HOWEVER32 BE33 AS34OVER/BY35 TAKE36 WHAT37TOO38APART39 THERE40FIRSTPart641 ALTHOUGH 42 OVER43 CORRECT 44 THEM 45 ON46 CORRECT 47 THE 48 UP49 AND 50 MAKE 51 EACH52 BYTest 3 WritingQuestion 1Sample ABand 3This is a reasonable achievement of the task and it is well organised. However, the language range is limited and there are a number of errors.Sample BThis answer covers all the content points and theorganisation is sound, but it lacks internalcohesion. Grammatical structures are limited anderrors are numerous and sometimes obscurecommunication.Question 2Sample CThis is an ambitious attempt at the task, showing a good range of language, although it is not error-free. It is generally well organised, but the register is not wholly appropriate.Band 2Although all the content points are covered, the limited range of structures and vocabulary, numerous non-impeding errors and the inconsistent register make this answer a band 2.Band 1This answer shows serious lack of control and contains numerous errors and possible content omissions, leading to a very negative effect on the reader.Band 3This is a reasonable achievement of the task with all content points included. It is well organised, but there are frequent non-impeding errors.Sample GBand 4This is a good realisation of the task set. The writer uses an ambitious range of structure and vocabulary, although there is some slightly unnatural language in places. It is well organised, with some evidence of cohesive devices.Band 2Although all the content points are covered, this is an inadequate attempt at the task. Errors are frequent and quite basic and in some cases obscure communication, and the content is not clearly organised.Test 3 ListeningPart 11 MARKETING CONSULTANT2 CONSUMER DURABLES3 SALES CONFERENCE4 (FREE) DIARY5 (SPECIAL) PLASTIC ]ACKET6 CONTROLLED EXPERIMENT7 (FREE) CD; CALCULATOR8 COMPETITION9 CIRCULATION WAR10 COVER PRICE11 BRAND VALUE(S)12 15 %/FIFTEEN PER CENTPart 213 E14C15H16F17B18 B19G20E21A22FPart 323 C24A25A26B27A28 B29B30CTapescriptListening Test 3This is the Business English Certificate Higher 3, Listening Test 3.Part One. Questions 1 to 12.You will hear part of a talk to a group of business students about the role of free gifts in product promotion.As you listen, for questions 1 to 12, complete the notes, using up to three words or a numbexAfter you have listened once, replay the recording.You now have forty-five seconds to read through the notes.[pause]Now listen, and complete the notes.[pause]Woman: Hello. My name’s Sue Barnard. I’ve come to talk to you this afternoon about that old marketing perennial, the free gift. I work as a marketing consultant, on a freelance basis, and I thought that I would begin with an anecdote. One of the companies I work with is a major manufacturer of consumer durables, and so I need to keep in touch with the latest campaigns being launched by rival groups, as well as seeing how our own efforts are looking. So I’m a keen reader of weekly magazines.Although I’m actually based in Manchester, last week I happened to be with some clients at their sales conference, which was being held in Wales. On the way there, waiting at the station, I popped into a newsagents for a browse, to pass the time. The March issue of Prime magazineimmediately caught my eye because the cover said ‘F ree Gift this Issue: Free Diary’. And it puzzled me because I had seen the same issue on sale in Manchester without any gift. Clearly, people in Wales were getting the same magazine, but all packaged up in a special plastic jacket with this gift inside. Why, I wondered, were people in my area losing out?Well, of course, the answer lies in the marketing policy of the magazine itself. No use giving everyone a freebie because then there’d be no way of gauging how successful it’d been in drumming up extra sales. In other words, it’s a controlled experiment. In this case, flat sales of Prime in Manchester, coupled with strong sales in Wales, would indicate that the gift had done the trick, and this type of strategy is vital for magazines as more and more titles crowd the racks. Just looking round the newsagents this week, y ou’ll find one magazine giving away a book worth six ninety-nine, when the magazine itself only costs two ninety—nine. And it doe sn’t stop there. One rival is offering a CD, another a calculator. And so it goes on. You know, it really is a ‘reader s’ market at the moment.But, I can see you’re asking yourselves, if the gifts are actually far more expensive than the magazines . . . ? Well, clearly, the magazines are facing greater competition and it’s all about offering your reader the best possible value. If your competitor’s got something out, then you don’t want to be seen to be lagging behind. And once you’ve started, in a sense, you’ve got to keep on - you do get locked into a ‘circulation war’ where the only way to stay on top seems to be through the free gifts. And remember, it doe sn’t matter if the gift costs more than the magazine because the real profits come not from the cover price, but from the advertising revenues. To keep those flowing in, you need good figures, and that’s where the free gifts come in.And, of course, it c an’t be any old gift. An inappropriate choice would do more harm than good. The gift must reinforce the true brand values of the magazine. The specialist titles are particularly good at this. And it’s also a good opportunity for people to sample your magazine; it may bring in new readers. With the right gift, you could even be looking at as much as fifteen per cent uplift on your sales, particularly in the teen market, where pop fashions come and go and it’s very important to encourage reader loyalty. `[pause]Now listen to the recording again.[pause]That is the end of Part One. You now have twenty seconds to check your answers.[pause]Part Two. Questions 13 to 22.You will hear jive different people talking about workshops they have recently attended.For each extract there are two tasks. Look at Task One. For each question 13-17, choose the aim of the workshop, from the list A—H. Now look at Task Two. For each question 18 to 22, choose theoutcome of the workshop, from the list A—H.After you have listened once, replay the recording.You now have thirty seconds to read the two lists.[pause]Now listen, and do the two tasks.[pause]Speaker OneWoman: This was a workshop for department heads, and it was supposed to make us more effective and flexible in dealing with staff. We worked in teams of four, and simulated various situations, taking it in turn to be the manager and the {employee, and after each activity the rest of the team gave feedback on our style and performance. That was really demanding, and, after a while, people began to get quite critical towards each other, and actually some people got irritable, but it was very worthwhile. We agreed we were all pretty bad at doing staff appraisals, so we arranged for the next session to deal with this. Actually it was some people’s first experience of looking in depth at their own behaviour and reactions.[pause]Speaker TwoMan: The Chief Executive was there, and all the senior managers and department heads, and the idea was that we’d plan how to introduce the new structure that’s going to be put in place next year. First, the CE presented the company’s objectives and the new organisation, then we broke up into small groups to discuss how to implement it all. After that, each group gave their comments to the whole seminar. Some very sensible criticisms were made, which the boss clearly wa sn’t expecting, but he did agree not to split up the marketing department after all. Anyway, we ended up by agreeing on a timetable for a meeting to brief the workforce and for the various moves, so we’re probably quite well prepared now.[pause]Speaker ThreeWoman: I went to something calle d a ‘team role laboratory’, which was for the manager, supervisors and all the staff of my department. The idea was to focus on everyone’s behaviour and working relationships. It was a very powerful experience, as you can imagine, because it brought up all sorts of feelings. There’s a lot of resentment at some people never being around when there’s an emergency, and at the way one of the supervisors lets people get away with anything. In fact, this made him realise he’s not cut out for the job, and he’s since resigned. We also tried to establish what the department’s objectives were, and it was an eye-opener to some people to discover what we’re actually supposed to be doing, and how we fit in with the rest of the company.[pause]Speaker FourMan: They’d invited the managers of a different-sized store in each division, together] with some of the higher-level managers, and we were grouped in vertical lines. So, I was with my area manager and her division manager. We had to brainstorm how to cut costs and improve margins in the light of last year’s poor figures. At first, I was afraid of disagreeing with my boss in case it was held against me in the future, but, after a while, we felt more like equals. It made me realise how little I’m told about the big issues in the company: some of my suggestions c ouldn’t be implemented for reasons I didn’t know anything about. So, one good thing that came out of it was that my boss agreed to meet me and the other store managers once a month to tell uswhat’s going on in the company.[pause]Speaker FiveWoman: Mine was a workshop on horizontal team effectiveness, which means that Production and Sales met to see how we could work better together. First, Sales said how they saw us, and we gave our opinion of them, then we each explained how we organise our work, how we’re affected by other parts of the company, and so on. That gave us all a much more accurate picture of what was actually going on. And that led on to looking at how we could help each other more, which was very useful. We agreed on more realistic timescales for dealing with orders and on a system for the managers to consult each other on problems. We also decided to get together again in six mon ths’ time, to see how things are going.[pause]Now listen to the recording again.[pause]That is the end of Part Two.[pause]Part Three. Questions 23 to 30.You will hear a conversation between Suzanne, a personnel manager; and Kevin, her assistant, about recruiting new staff for a new factory.For each question 23 to 30, mark one letter (A, B or C) for the correct answer:After you have listened once, replay the recording.You have forty-five seconds to read through the questions.[pause]Now listen, and mark A, B or C. `[pause]Woman: OK . . . now, next we’d better discuss the recruitment plan for staff at the new factory in Dinsdale. I don’t think w e’ll have any problems, do you?Man: No, not really. I mean, it’s in a pretty good location for accessing a large workforce so we should have our pick. Anyway, I would have thought that our new policy of letting staff choose when they work within a certain time frame will appeal to lots of people.Woman: Yes, I think we may miss out on the high-fliers who are looking to get up the ladder quickly, but it’s more important to get a core of stable staff.Man: When did you want to start advertising? Has the Board agreed on numbers yet? Woman: Oh yes, that was decided before that last meeting when the top brass met — that’s why they’re pressing us to do something. I do n’t want to initiate it just yet, but we do need to do it in advance of the holiday period.Man: Well, OK. But I don’t think there’s any point in going ahead until the factory is nearly completed, is there? That way, we’d have plenty of time for planning.Woman: Hmm . . . that’s a good point. Well, let’s aim for that then. I’ll try and get a date out of the Director. Right, now Mr Dawson asked me what we thought about appointing somebody to oversee all this because we’re both going to be tied up here. I suggested to him that they send someone down from Head Office but he didn’t seem very keen.Man: I don’t think that’s a good idea because they w on’t know the local situation. We’d be better off putting it in the hands of a recruitment agency - they could do all the initial filtering. The manager at the new factory wants to be involved but he can step in to help later on, which means we’d have some internal control.Woman: Yes, that’s a good idea. I’ll suggest that. I also had a discussion with Mr Dawson about what kind of experience we would be looking for in new staff. I was quite surprised actually because he said he didn’t think we need people to have done exactly the same thing as long as they had about four or five year s’ general work experience. But I pointed out to him that if we just take anybody from any field then we’re bound to end up with a lot of wastage because a lot of them will turn out not to be suitable. So I proposed that we appoint people who’ve worked in something similar. As long as they’ve got a rough idea of what the job involves, that’s the main thing.Man: Yes, I agree. Will the new staff get the same deal as everybody here?Woman: What d’you mean?Man: Well, the canteen and everything?Woman: Let me have a look . . . yes, more or less. There’s the travel allowance, but we are going to look at that over the next couple of years to see if we are going to retain it or not. It’s one of the possible cost savings. Also, although we’re building a canteen there, we’re getting outside caterers in — it’ll be much cheaper than the system we’ve got here. The staff will have to pay slightly more because the company w on’t be making a contribution but it w on’t be much more. And then, there’s the discount policy that staff get on our products —I mean, that operates across the company so it w ouldn’t work any differently.Man: Will any staff move over to the new factory from Head Office, do you think?Woman: Possibly — not the old-timers maybe, but some of our new staff might prefer to finish their training there if it’s easier travelling for them. W e’ll be offering the same courses in both places. I guess, really, it’s going to depend on whether they see better prospects for themselves at the new place. It will be a different set—up in some ways.Man: Are we offering any incentives to persuade them to move? ·Woman: Well, the salaries w on’t be going up, if that’s what you mean! Actually, we’re going to pilot a new system there — a kind of scale of rewards for targets achieved — it’s hoped that will attract them. But it wouldn’t be fair if we offered any kind of modification to the current share scheme. Oh . . . is that the time? I’ve got to go. We need another meeting though.Man: What . . . to discuss the timetable for all this?Woman: We can do that by email, I think. No, we’ve got to fine-tune the pay scales for the various positions - I mean, within the range Mr Dawson has given us.Man: What about the contracts?Woman: Oh, that’ll be sorted by the Legal department first so we can hang fire on that for the moment.Man: OK - I’ll email you with some possible dates.[pause]。
BEC高级口语真题答案
BEC高级口语真题答案【剑桥BEC真题集第二辑】TEST 1A.客户关系：让客户感到受到重视的重要性B.公司发展：控制公司扩张的重要性C.营销：如何确保公司的代理商始终保持高效率PART 2A.Customer relations: the importanee of making customers feel valued.In my opinion, maintaining good customer relations is of vital importa nee to a bus in ess. If not, you may have no way to sell your products or services to customers. The n, there is no chaneefor you to make money. In order to establish good relations with your customers, you should make customers feel valued. There are a n umber of ways to make them feel valued. Firstly, you should have a frien dly attitude toward them and show respect for them. From time to time, ask them for their opinions and suggesti ons for improvement of your products or services. Secon dly, provide them with good after-sale service. Whe n they run into some problems ordifficulties, offer them with help as soon as possible. When something has gone wrong with your products they have purchased, send your tech ni cia ns as soon as possible.B Company growth， the importance to a company of con trolli ng expa nsionAs we know, every company nowadays seeks for growth and development in order to survive in the highly competitive world. But we have to remember that expa nsion should be made in a con trolled manner, because, if not, serious problems will be brought about, or even worse, a great threat will be caused to the survival of the compa ny. For in sta nee, a departme nt store in our city used to be very prosperous before it sought for expa nsion. A few years ago, it began establishing branch stores in other cities throughout the prov in ce. With in a period of two years, scores of bran ches had bee n sep up in and outside the prov in ce. At first, bus in ess was okay and everyth ing went well. The n, some problems bega n to occur due to lack of funds and skilled man agerial staff. A couple of years later, the department store simply went bankrupt. This is a less on for us to lear n.C. Marketing，how to ensure that agents maintain a high level of effective ness whe n represe nting a compa ny As we all know, sig ning an age ncy agreeme nt with a firm is a customary practice inmarketing. In order to ensure they maintains a high level of effective ness, I thi nk, firstly make an attractive en courageme nt program, that is, to set up clear target for the age nt. If the age nt reaches the set target, a dece nt reared will be offered. If he fails to do so, he will not get the commissi on. Sec ond, check and supervise the process or progress of the marketing campaig n laun ched by your age nt. If somethi ng has gone wrong, immediately correct it. If your age nt runs into difficulties, you should offer a hand without any delay .In other words, let your age nt know that he is trusted and he is not work ing alone.PART 3A.Our company is planning to introduce a suggestion scheme so as toen courage staff members at all levels to con tribute ideas and suggesti ons. Do you have any ideas as to the ways of setting up such a scheme so that all staff can make con tributi ons?B.I have heard of that. I think this is quite good for thefuture development of our company. As for ways of setting upsuch a scheme, the first step come to my mind is to get agroup of people together to orga nize a committee. The majortask for them is to draw up some staff members.A. That ' sounds good. But who do you think should be chose n asthe member of the committee? The head of each department, orsome professional people from outside?B. Some departme nt leaders can be in eluded, but not every one ofthem. We may select a couple of senior con sulta nts of our compa ny to be put on the committee. And ordi nary staff members should also be represe nted in the committee, so that voices from shop floors can heard.A.Yeah. I think each departme nt may prepare a box for collecting ideas and the box should be put at a place where all staff can have an easy access. A special colum n can be created onthe compa ny ' website for idea collecti on since in ter netis almost available for all staff members.B.As for the evaluati on of suggesti ons, of course it is thecommittee that will have the final say. The committeeis supposed to draw up specific sta ndards for the sake ofevaluati ng, qua ntitative and finan cial sta ndards, for insta nee.A. You are right. And specific rewards should be also be announ cedto all members of staff so as to en courage them to offervaluable suggestions …【剑桥BEC真题集第二辑】TEST 2A.沟通技能：给录用的员工培训外语的重要性B.广告：如何选择合适的机构处理公司公告C.财政：如何决定公司是否上市PART 2m uni cati on skills: the importa nee of foreig nIan guage training for selected employees.In my opinion, it is very important to provide se ectedemployees with foreig n Ian guage training. As we all know, globalization brings many chances of internationalbus in ess cooperati on. Employees are likely to deal with foreig n customers or clie nts, or travel abroad on bus in ess, so a good comma nd of foreig n Ian guages is importa nt.Therefore, i n order to help employees to accomplish their task, foreign Ianguage training should be offered,especially to those selected ones who involve in the in ter nati onal market, so that they can shoulder up the resp on sibility soon.B.Advertising: how to select a suitable agency to handle a company 'advertisingIn order to select a suitable age ncy to han dle a compa ny ' advertising, I think the following three points should be con sidered. First, the selected age ncy should have a good track record and a good reputation, which may ensure profo und kno wledge in desig ning, produc ing and publishing advertising. Second, the size of the agencyshould be take n into con siderati on. The larger the size, the more powerful it may be. Third, comm uni cati on is necessary to know whether the age ncy is familiar withthe features of the company and its products.C. Finan ce: how to decide whether to float a company on the stock marketSeveral aspects should be considered before you decide whether to float a company on the stock market or not. First, the adva ntages brought by this should be take n into full view. Sec ond, the policy concerning list ing a compa ny onto the stock market should be checked to see whether aPART 3A. Our compa ny will ope n a new branch in ano ther partthe coun try. Therefore, some members of staff n eed tobe sent there to do bus in ess. This is good n ews for usbecause it means our compa ny is grow ing.B. Yes, it certainly is. But it is a problem to make relocationattractive for staff, since it is far from here and not many people want to work there. Away from face-to-face compa ny meets the requireme nts. Third, responsibilities that a listing company has be bear shou be fully un derstood, such as disclosure of director ' all kindsof expe nses, tax and so on.the Idduty, oftheir families and old co-workers, they may feel Ionely and less-motivated.A. That ' a problem. But I think the company can offer somefinancial incentives to those who are to be assigned there, for example, relocation allowanee.B. Good idea. Besides, the company can address the staff ' housingneed by relocating or establishing temporary perma nent hous ing arran geme nt for them.A. I agree. The company should provide staff sufficientinformation about the new location.B. Yes, the information about the local people can culture is veryuseful and important. That can help them get prepared before they are sent there.A. Andso is the information about the surrounding le 'withen viro nmen t, i ncludi ng climate, local customs, peop livi ng habits, etc. B. I couldn 'agree with you any more. All the informati youmentioned will make them adjust to the new wo place. on rk【剑桥BEC真题集第二辑】TEST 3PART 2A. Pers onnel man ageme nt: the importa nee to a compa ny of hav ing well-motivated staffFirst of all, having well-motivated staff ensures better productivity. Whe n an employee is highly motivated, there should be nothing to preve nt him from devot ing himself to the job. He will be very proactive to his responsibilities. This will significantly reduce wasted time and effort, which in turn can enhanceproductivity and overall performa nee. Sec on d, I thi nk a well-motivated staff will show greater loyalty and commitment to the company since a high level of motivation usually is a result of satisfacti on with the job and the firm. Compa ny loyalty in turn will greatly reduce turno ver level and help retain the best brain n eeded by the firm. Fin ally, if every one is very motivated at work, staff morale in the firm will also be boosted. Just imagi ne if every one around you is so drive n and en thusiastic, how can you possibly be imm une to that atmosphere? We are most likely to make the most of our talents and achieve our personal best in such an environment. That 'all. Thank you.B Strategic planning，how to decide whether to purchase or rent compa ny premisesFirst of all, we should make sure that we check the financial situation of our company before we decide whether to purchase or torent compa ny remises. As we all know we will have to spend much more money in purchasing premises than renting them. Therefore, we should check our company' financial situation to see whether we now have eno ugh money to purchase premises. Any ignorance of current financial situation will break company ' cash flow or even undermine the company ' no rmal producti on. Secon dly, we should ask ourselves the aim that makes us purchase or rent premises. Do we want to set up our headquarters for a Iong-term investigation which will definitely need us to purchase buildings or just build a branch for a short-term project which requires only some ren ted houses? After all these careful studies we can fin ally make our decisi on.C.Sales，how to ensure that price levels for new products are set appropriatelyFirst, we should consider the cost of our new products before we put them in to the market. The price level we should set at least in cludes all the cost and in vestme nt and makes us gain some margins. Sec ond, we should carry out an in vestigati on or market researchin the target market to see what price level can be accepted by our potential customers. We will also have to study the consumers' habits and the popularity of our new products in the target market. On ly through these comprehe nsive in vestigati ons can we ensurethe appropriate price levels of our new products.PART 3A.You know, our company is considering providing a fitness centreon the premises to help employees improve their health and fit ness. What ben efits do you think the fitn ess centre can bring for our compa ny?B.The fitness centre can provide facilities for the staff to exercise. We all know that proper physical exercise is good for health. It helps burn calories and discharge acidic wastes. It also tones muscles and helps build a lean and muscular body. Through exercise, many people lose weight and improve their health. Also, through exercises, we are feeling strong and well. We feel happy and ready for anything. We may enjoy our work and life.A. Y es, I totally agree with you. Through exercises the staff can keep healthy and relax from the tension of work. In this way, they can improve the work ing efficie ncy and do more work for our compa ny. Therefore, the compa ny will gai n more profits.B. That s true. And I also believe that the fitness centre will simulate the staff 's en thusiasm for both work and life. The staff will become more faithful to the compa ny si nee they will be aware that the company has been treating them well.A.Exactly. The n how to promote the n eed for health and fitn ess to all staff?B.In my opinion, in order to promote the n eed for health and fitness to all staff, lectures should be given by some experts invited to make the staff conscious of the importa nee of the exercises to health, and the importa neeof health to life and work. The experts' talk must be convincing eno ugh to make it possible for the staff to accept the idea of exercises.A. Yes, this idea sounds effective. Moreover, I think our company had better invite some professional coaches to guide the staff in a proper way of exercis ing and buildi ng or shapes. After all, professional coaches know very well how to help people develop interests in exercise. And the proper ways of exercis ing seem to be effective to improve the health of the staff.【剑桥BEC真题集第二辑】TEST 4A.市场调查：调查了解顾客习惯和态度的重要性B.财务管理：怎样为公司找到消减成本的方法C.交流沟通：怎样在公司内部不同部门之间建立有效的工作关系PART 2A.Market research: the importance of finding out about customers 'habits and attitudes.As we all know, your customer s habits and attitudes will exert a great in flue nee on the producti on and sales of your products, or services. Customer s habits, especially their con sum ing habits,will decide to what exte nt they can accept the price of your products, which will directly affect the pric ing of your products. Customer "s attitudes towards your products or service reflect thequality of your products or services and will decide whether your products or services can rema in popular in the market. So if you carry out research to find out about their habits and attitudes, you can gear the production and sales of your products towards a right directi on.B Financial management： how to identify ways ofreduc ing costs in a compa nyThe gen eral purpose of a compa ny is to make profits, and reduc ing costs, which in tur n will ben efit the customers. One way to reduce costs is to set up a system in which staff members could work effectively .In other words, give full play to people. Let every one in the company make best use of their talents and skills, and thus will reduce the labor cost. Ano ther way is preve nt any waste of materials in producti on, by updati ng equipme nt and tech no logy, for instanee. Improving management efficiency is also an approach to reduce the overheads of a company, say, by simplify ing some procedures of doing bus in ess.munication: how to achieve an effective working relati on ship betwee n differe nt departme nts with in a compa ny?First, we should try our best to create a team spirit within the company and between different departments so members from different departments can know the importa nee of team work. They will realize that what they are doing now is not just for their own departments, but for the well-be ing of the whole compa ny. In this way therewill be a sound environment of mutual help and mutual trust between different departments, which can help all members to work effectively. Second, compa ny should do something to help people from different departments to un dersta nd and comm uni cate with each other. For example, we can hold regular gatherings in which every one can have the cha nee to know each other, speak to each other and share their experiences in work so that they will work in a spirit of sharing differences while reta ining comm on ground. PART 3A.Incen tive schemes have become a very popular form of employee ben efits as they work as a reward scheme for the most productive people in the compa ny. What ben efits do you think an incentive scheme for staff would bring to the compa ny?B.By linking ben efits to targets mea ns that employees are encouraged to work hard and are rewarded when they reach the targets. As for the ben efits brought by an incen tive scheme to the compa ny, the most obvious one is the improveme nt of productivity and effective ness of staff.A. I totally agree with you. Good incentive schemes will help to improve the bus in ess of a compa ny with its staff s enthusiasm in hard work, and attract more excellent talents to join it. Then, in your opinion, what incentive schemes should be arran ged to en courage the employees? B」think a company should offer the health and well-bei ng in sura nee, allowa nee for tran sport and travel,proper and timely bonu ses for additi onal job, etc. Also, a system of honoring and rewarding those employees who have made more contributions should be set up to stimulate the staff ' working enthusiasm.A.Y es, performa nce-related pay is perhaps the best way of an incentives scheme. In addition, in the case of bonus, which is also a type of employee incentive scheme, the employee may not know whether or not they will qualify for a bonus, and of what size it will be, un til it is actually paid. Incentives do not necessarily have to be financial. Other popular employee incentives include extra holiday time offered to those who meet or exceed targets.B」agree with you. Also, probably flexible time of worki ng is another good incentive scheme, especially for women workers who have childre n, because the staff can arrange and bala nee their work and family.【剑桥BEC真题集第三辑】TEST 1A.与客户关系：忠实顾客关于产品的意见对公司的重要性B.员工的发展：为员工设计有效的职业规划对公司发展的重要性C.企业发展策略：怎样保持公司股东的信心PART 2A Customer relations， the importance to a company of reliablecustomer of opini ons of productsThe reliable customers' opinions play an important role when a company wants to stay ahead in the fiercecompetiti on as well as in the market. So the evaluati on and judgment of reliable customers will serve as valuable clues for a compa ny to improve its products. The compa ny can take the feedback in to con siderati on whe n it tries to upgrade its products or develop new on es.B.Development: the importanee to a company of develop ing effective career pla ns for staffA successful company should have effective career plans for its staff. It is n ot only ben eficial to staff members, but also to the company itself.With admirable career pla ns, a compa ny will become very attractive to talented personnel, so it will be easier for the compa ny to recruit new staff of high quality and that will enhance the compa ny ' competitive stre ngth.On the other hand, effective career plans will also help staff improve themselves. They will become more creative in research and developme nt, devoted themselves to their jobs, and become much more loyal to the compa ny.Therefore, a good career pla n will ben efit both the compa ny andits staff.C.Busin ess strate how to maintain the con fide nce of company share holders.Shareholders' con fide nce is very crucial for every compa ny. In order to maintain the shareholders'con fide nee, Firstly, the compa ny n eed to expla in to them certa in things about stock market dyn amics and fluctuations. In addition, companies should try their best to improve the bus in ess and in crease the sales in come, so that the shareholders can get more profits from their investment. Also, a company had better offer regular in formati on about the bus in ess to let the shareholders know the company is in good conditions. In that they can be more con fide nt about the compa ny. (shareholder are very important to a company, because they buy the stocks of the compa ny and therefore, prov capital for the company, so the company can sufficie nt finan cial resources to operate and develop.) PART 3 A. Our compa ny is located in the busy city cen ter and a of staff complain that it takes them too much time on the way to work. We have to take some measure. Can you offer some suggestions to help solve this problem ? B. Y es, the traffic jam takes us too should encourage mea ns in stead of case de keep lo t is heavy in rush hours and the traffic much time. I think the government people to use more public transport driving private cares. Therefore, the traffic jam will be reduced, and the buses or cars can run faster. It is also ben eficial to our en vir onment.our staff can make their own choices. Now let ' move to the second topic: what the effects might be of allo staff to workflexible hours?B. Flexible work alter natives may be the sin gle importa nt factor in allowi ng us to create the lives we wa forourselves and our families. Some flexible work optioins serve tospread existi ng jobs further, creat ing a model for a saner, more huma ne work system.A. Yes, I agree with you. Flexible work can help the staff fittogether the sometimes irregular pieces of a modem lifestyle: family dema nds, professi onal requireme nts, personal needs for A. Yes, it makes sense. But public transport is not as convenient as private cars. You have to wait for the bus, and set out earlier. Also it usually very crowded on the bus. However, if you have your own care, you yourself may of have con trol over the time, and you can enjoy the ease traveli ng to and from walk. B. But tak ing buses is cheap and you don 'n eed to worry about the troubles related to your own care, while owning a car will cost more money and bring more trouble maintenan ce, and park ing, etc. A. So it seems that we two can hardly agree with other. Since we have analysed the advantages disadvantages of public transport and private trans such each and po 戊 wingmostvariety. Flexible work is also practical and worthwhile for companies. Many a company has adopted this practice and ben efited from doing so.B. you can say that again. Besides, adopting flexible work system can improve employees' morale, and meet the needs of employees with children and other outside dema nds.【剑桥BEC真题集第三辑】TEST 2A.质量监控：公司对自己的产品和服务实行质量监控的重要性B.信心管理：怎样保证信息在公司内部受到有效的管理\C.财务规划：影响合理定价策略的因素PART 2A. Quality control: the importance to a company of mon itori ng the quality of its goods and servicesThere are so many similar products in the market and customer will decide from which producer they should purchase goods or services. In almost cases, they will first con sider the quality and reputati on of the compa ny. If that supplier has a good record of consistent quality and service, a potential customer is more likely to purchase their products. Also, only with high quality sta ndard can a company maintain its customer loyalty and attract more new customers.B.In formati on man ageme nt: how to en sure thatin formati on is man aged effectively withi n a compa nyInformation management within a company is of great significanee toa company. To some extent, it means life and death to a compa ny. A comm on way to man age in formati on is to set up a system and assig n certa in people to take charge of the work. On one hand, con fide ntial in formati on will be kept secret and safe, so as to have the rights and ben efits of the compa ny protected; on the other hand, other information should be circulated in time with in the compa ny so that un dersta nding will bedeepened among departments and staff members, which will be of great value to growth of the compa ny.C.Fin ancial pla nning: the factors in volved in decidi ng on appropriate pric ing strategies.Selecting a pricing strategy for your product is critical, because price is the most highly visible element of all marketing efforts. Firstly, the main factor is the product itself: the cost of producing plus your expecting profit. Sec on dly, similar products of the rival firms: What are their prices? What are your product ' competitive adva ntages? In what aspect does your product superior to others? This can add extra value to your product. Last but not least, you target customer: Whether they are wealthy or not? Can they afford the price?PART 3A.Our company is going to take over another company. In order toencourage staff from both companies to work together effectively, we should take some measures. In your opinion, what kinds of workprojects and leisure activities would be suitable to en courage teamwork?B.I think active leisure activities should be considered, in cluding en ergetic activities that also require one to use mentalpower. We can go hiking, camping, fishing. I think theseactivities can enhance staff' cooperative spirits.A.Y es, such activities are very relax ing, especially hiki ngand camp ing, which are won derful experie nee that will help us forget our stress. Besides, playi ng basketball orvolleyball can also help a lot to promote the spirit ofcooperation and friendship.B.Right. Through these activities, people from differe neecompanies will become more familiar to each other, and knoweach other better, which makes it easier for them to comm unicate with each other in their work. And by the way, what' the importanee of teamwork for the staff in your opinion?A.Encouraging teamwork and keeping schedule are importa nt to managi ng a project. First, if you work in a team, you can easily come up with creative ideas and share your ideas. You know, two heads are better than one, as the saying goes. If you get into trouble, others will help you.B.I quite agree with you. I n my view teamwork is a key element forsuccess in today' world. It facilitates in teracti on betwee n staff and helps absorb in formati on and retain kno wledge. Byusing teamwork we can make this complicated work become simple and easy, and we can create a sound and effective comm uni cati on with the project and mon itor the comm uni cati on betwee n members as well as the comm uni cati on betwee n the boss andsubordi nates. In additi on, in a team every one triesto help others in their work and a lot of problems can be solved quickly after they occur.A. Yes, the man agers can thus save the en ergy and time fortrouble-shoot ing. In this way our compa ny can become a un ited one. Research and comm on sense also tell us that having teams that work well together usually results in several importa nt bus in ess ben efits: improved performa nee, in creasedproductivity, in creasedcreativity, in creased sense of employee motivati on and bel onging. Effective teamwork also improves in dividual and overall performa nee. As a result, our new compa ny is able to bloom in the bus in ess.【剑桥BEC真题集第三辑】TEST 3A.员工关系：公司给所有员工提供一定便利的重要性B.技术：公司定期更新技术设备的必要性C.战略规划：在机构内部有效完成变革所涉及的因素Part 2A. Staff relati ons: the imp o什anee of a company providing a rangeof facilities for all staff.In my opinion, staff relati ons play an importa nt role in the development of a company. Thus, it is significant for the company to provide a range of facilities for all staff to establish good staff relati ons.Firstly, in this way staff will feel they are valued and their con tributi on is recog ni zed by the compa ny. (staff morale) Secon dly, the facilities make it easier for the staff to carry out their tasks. As a result, staff can devote more time to their work and serve the company more efficiently and faithfully. Then the company tends to run smoothly and become successful. (improve the working environment, makes it more attractive to clients )B Technology the importance to a company 讦 regularlyupgradi ng its tech no logical equipme ntNowadays, with the quick development of scienee and tech no logy, it is very n ecessary for a compa ny to regularly upgrade its tech no logical equipme nt.First, this can help to improve the work efficie ncy. Sec ond, new tech no logical equipme nt can help set up a good image for a compa ny, thus leav ing a good impressi on on clie nts. Third, this can help to broaden staff ' horizon. They will be in formed of the latest developme nt in the world, particularly in their own field. Therefore, regularly upgradi ng the tech no logical equipme nt can ben efit a compa ny a lot.C. Strategicpossible parts they don ' like. Third, staff should be en couraged to give their feedback ,and accordi ngly, some planning: the factors involved in managing change effectively withi n an organizatio nman age cha nge effectively withi n In order toorga ni zation, conanFirst, it is very important to find a proper way to introducechange to staff, for this will decide response to opport un itiesemphasized, their change to some degree. Second, the brought by the cha nge should which can help to shiftstaff ' focus newbe on。
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剑桥商务英语高级(BEC3)口试真题(1)
Speaking Test Part II
1. Customer Relations: the importance of making customers feel valued
2. Company growth: the importance to a company of controlling expansion
3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company
4. Time Management: the importance of planning work time effectively
5. Project Development: how to ensure inter-departmental co-operation on new projects
6. Purchasing: how to evaluate and select new products
7. Personnel Management: the importance to a company of having well motivated staff
8. Strategic Planning: how to decide whether to purchase or rent company premises
9. Sales: how to ensure that price levels for new products are set appropriately
10. Communication Skills: the importance of foreign language training for selected employees
11. Advertising: how to select a suitable agency to handle a company’s advertising
12. Finance: how to decide whether to float a company on the stock-market
13. Marketing: the importance to a company of offering its products on the world-wide web
14. Staff Training: how to evaluate the effectiveness of company training programmes
15. Company Growth: how to decide when it is the right time for a business to
expand
16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture
17. Recruitment: how to ensure that the best candidate for a post is selected
18. Information Management: how to analyse and make effective use of information
19. Sales: the importance of brand image in ensuring that products or services sell well
20. Technology: the importance to a company of keeping up-to-date with internet developments
21. Quality Control: how to ensure that a company consistently maintains quality control standards
22. Product Promotion: how to make effective use of the media when promoting a new product or service
23. Product Management: the importance of teamwork for the effective management of projects
24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany
25. Technology: the importance of computer skills for the workplace of the future
26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications
27. Staff Development: how to administer a staff budget effectively
28. Market Research: the importance of finding out about customers’habits and attitudes
29. Financial Management: how to identify ways of reducing costs in a company
30. Communication: how to achieve an effective working relationship between different departments within a company
31. Communication skills: the importance of understanding cultural differences when working in an international environment
32. Personnel Management: the importance of providing employees with clear job descriptions
33. Company Growth: how to ensure that company growth proceeds at the optimum rate
34. Time Management: how to manage a heavy workload effectively
35. Health and Safety: the importance to a company of having a Health and Safety policy
36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performance。