文体学Sound patterning 广告分析
- 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。
Sound patterning
There are no grand celebrations here,
no speeches,
no bright lights,
But there are great athletes.
Somehow we…ve come to believe that greatness is reserved for the chosen few,
for the superstars.
The truth is, greatness is for all of us.
This is not about lowering expectations;
It's about raising them for every last one of us.
Because greatness is not in one special place,
and it is not in one special person.
Greatness is wherever somebody is trying to find it
Consonance: speeches lights athletes ……..
Assonance: Somehow come /ʌ / believe reserved /i / about lowering /au / Function of Sound patterning: to make the language more vivid and impressive, increase rhythm and expressiveness of a writing. So it can call our attention to its advertisement.
Syntax:
Repetition: greatness special
Function of Repetition:t he function of the repetition is to emphasize a quality or feature of Nike, so greatness and special are key words of this advertisement which serve to stress the theme “Nike find your greatness”.
Parallelism(排比): no grand celebrations, no speeches, no bright lights
for the chosen few, for the superstars.
Function of Parallelism:It helps achieve emphasis and make the speech more rhythmical, forceful and passionate.