学术英语课后答案

Unit one

Text A: Exercise

Language Building-up

I. 1. G 2. I 3. C 4. B 5. E 6. A 7. D 8. H 9. F

II. 1. Undercapitalization; 2. Mutual fund; 3. Business plan; 4. Transaction; 5. Road map;

6. On-demand;

7. Fraud;

8. Work force;

9. Customer service

Unit two

Text A: Exercise

1.Translate the following expressions from English into Chinese or vice versa.

1 the act of sales 销售行为

2 manage customer relationships 管理客户关系

3 business philosophy 经营理念

4 satisfy consumer requirements 满足消费者需求

5 manipulate the tools of marketing 使用营销工具

6 entice consumers to buy products 吸引消费者购买产品

7 effective marketing 有效营销

8 ideal target market 理想的目标市场

9 promote products 促销产品

10 利益最大化maximize interest

11 产品包装the packing of the product

12 产品设计与生产the design and manufacturing of the product

13 知名品牌an established brand

14 消费产品consumer goods

15 独家经销exclusive distribution

16 事件营销event marketing

17 减少生产成本cut the cost of manufacturing

plete the following sentences with the correct form of the terms in the box.

1. Target market;

2. Sales promotion;

3. Manage customer relationships;

4. Established brand;

5. Exclusive distribution;

6. Event marketing

Unit three

Text A

1.Match the expression in Column A with their Chinese equivalents in Column B.

1. G;

2. I;

3. C;

4. D;

5. F;

6. H;

7. E;

8. A;

9. B

plete the following sentences with the correct form of the above expressions.

1. Growth strategy;

2. Consumer preferences;

3. Joint venture;

4. International expansion;

5. Shopping behaviors;

6. Merchandising strategies

Unit four

Text A

1. Search the Internet and find equivalents of the following English words or phrases in Chinese

business literature.

effective leadership 有效领导

management practice 管理实践

strategic planning 战略规划

mission 使命

Vision statement 愿景

goal （长期）目标

objective （中短期）目标

function 职能

expense 费用，支出

Resources 资源

performance 绩效

Insight 洞察

plete the following paragraph with the correct form of appropriate words or expressions from the above.

(1). Strategic planning;

(2). Mission;

(3). Objectives;

(4). Insights;

(5). Resources;

(6). Functions;

(7). Performance

Unit five

Text A

Task 1. Specialized vocabulary

1.

1.电子商务模式

2.减少开销

3.公司客户

4.未售存货

5.批发商和零售商

6.比较购物

7.购物偏好

8.个性化服务

9.Generate sales revenue

10.Facilitate sales transactions

11.Fairly priced, high-quality products

rge quantities of raw materials

13.Increase the volume of products

14.Build long-term relationships with the customers

15.Broadband access to the Internet

rmation database