股票挂钩型结构性理财产品的适用人群分析

股票挂钩型结构性理财产品的适用人群分

析

摘要

(股票挂钩型结构性理财产品的由来是来源于中信银行迎来第一款挂钩股票所兴起的。自上市以后，该理财产品创新性地迎来了广泛欢迎。"人民币股票联系型结构性产品"也成为中国挂钩股票具有开创意义的人民币理财产品。说起世界上的股票型挂钩型理财产品，它的最早出现时间为1880年，作为当时的第一种复合结构投资工具，结构化金融产品包含两类，它们分别是结构性存款和结构性票据[1]。股票挂钩票据随着时代发展和人们关注，其影响范围越来越广，人们针对它的概念、风格与种类分别进行了深入的研究和探索，而结构性存款和结构性票据共同形成了股票挂钩型结构性理财产品。然而随着股票挂钩型结构性理财产品走进金融市场，人们对它的关注度也越来越高。人们纷纷追求它的优势，凭借其市场地位收获自己的智慧财富。不过股票挂钩型结构性理财产品的劣势也逐渐暴露了出来[2]。经过漫长的市场验证，股票挂钩型结构性理财产品不断进行个性化设计，以多样化的产品设计优势逐渐形成其固有的消费群体。)本文通过研究股票挂钩型结构性理财产品的发展现状、价值定位、发展优劣、划分用户群体、分析用户群体的年龄、收入等水平，进而得到股票挂钩型结构性理财产品的适应消费群体。

本文通过以恒生银行的部分保本投资产品步步稳为基本研究实例，进行股票挂钩型结构性理财产品的风险研究和优势分析。经过蒙特卡罗模拟方法核算以后得出投资者以低于内在价值的发售价格购买和消费这一产品，并且获得的年均预

期收益率比价高，其价值的消费波动区间也比较小[3]。同时步步稳部分保本投资

产品的投资期比较短，1年为基本的投资期，如果发生提前到期日满足的情况下，还可以在最短3个月的时间里面收获投资报酬。通过研究股票挂钩型结构性理财产品的适用人群，本文从年龄、性别、家庭情况、可分配的资金流为基本的4

个维度，系统分析适用人群的特征和要素，帮助股票挂钩型结构性理财产品找寻更加适合的消费人群。另外通过研究适用人群的特征也为股票挂钩型结构性理财产品的未来发展和改进方向提供了参考。通过分析股票挂钩型结构性理财产品的风险和劣势、优势和机遇，能够发现其投资产品应该在设计上保存其优势的同时，关注更加投资者的本金保障。同时为投资者把金融市场的风险掌控力和投资调控能力提升上来，为股票挂钩型结构性理财产品的未来发展和金融市场的良性竞争提供改进型的措施，同时保障投资者的金融利益。随着社会发展、经济繁荣，个人理财能力已经越来越备受关注，因此在经济发达的当今时代，每一个人需要一款适合自己的股票挂钩型结构性理财产品已经是时代所需，本文为股票挂钩型结构性理财产品的适用人群进行立体化的分析，帮助投资者解决金融投资的风险问题，有利于投资者做好投资准备，科学管理投资计划。

关键词：股票挂钩型结构性理财产品；结构性产品；资本资产定价模型；

蒙特卡罗模拟方法适用人群

Abstract

The origin of equity linked structured products from CITIC Bank in the first linked to the stock rise. Since the market, the financial product innovation in popular. " Yuan equity linked structured products linked to the stock " also become Chinese groundbreaking RMB financial products. Speaking of equity linked structured products in the world, the earliest it in time for the 1880, as the first kind of composite structure at the time of investment tools, structured financial products include two categories, they are structured deposit and structured notes. Equity linked instruments along with the development of the times and the people concerned, its influence is more and more broad, people for its concept, style and types were carried out in-depth study and exploration, and structured deposit and structured notes together form the equity linked structured products. But as equity linked structured products into the financial market, the people to its attention more and more. People are in pursuit of its advantage, by virtue of its market position to reap his wisdom and wealth. But the equity linked structured products disadvantage is gradually exposed. After a long market validation, equity linked structured products and personalized design, to diversify products design advantage gradually formed its inherent consumer groups. In this paper, the development status, the equity linked structured products value orientation, development advantages, divide the user groups, analysis of user groups of age, income level, and then get the equity linked structured products to adapt to consumer groups.

This article through to Hang Seng Bank of partially CPI product step by step steady as the basic case study, analysis of risk research and advantage of the equity linked structured financial products. Through the Monte Carlo simulation method accounting that investors in the sale price below the intrinsic value of the purchase and consumption of the product, and the obtained average expected rate of return of high parity, consumption fluctuations interval value is relatively small. Investment at the same time step stability of partially CPI product is short, 1 years for the investment period of basic, if early maturity to meet the circumstances, can also invest in short 3 months time gain compensation. Through the application of

population-based study of equity linked structured products, this article from the age, sex, family situation, can allocate funds flow into 4 basic dimensions, system analysis of the characteristics and elements of the crowd, help the equity linked structured products to find a more suitable for consumer groups. The characteristics of the crowd for the equity linked structured financial products in the future development and improvement direction to provide a reference. Through the analysis of the equity linked structured products risks and weaknesses, strengths and opportunities, to find the investment products should keep its advantage in the design at the same time, pay close attention to more of the principal investors protection. At the same time for investors to financial market risk control and investment control ability, healthy