世纪商务英语阅读教程基础1(第六版) (4)
商务英语参考书目
商务英语参考书目最牛英语口语培训模式：躺在家里练口语，全程外教一对一，三个月畅谈无阻！太平洋英语，免费体验全部外教一对一课程：Cambridge BEC preliminary（新编剑桥商务英语初级）Other Reference (其他参考书目)1.Century Business English 世纪商务英语综合教程I 日常涉外交际新世纪高职高专教材委员会组编主编：粟景妆潘月洲大连理工大学出版社2007年版2.Century Business English 世纪商务英语综合教程II 通用涉外交际新世纪高职高专教材委员会组编主编：戴莹陈威大连理工大学出版社2007年版3.Century Business English 世纪商务英语综合教程III 通用商务交际新世纪高职高专教材委员会组编主编：王海涛王洗薇陈威大连理工大学出版社2007年版4.#5.Century Business English 世纪商务英语综合教程IV 国际贸易实务交际新世纪高职高专教材委员会组编主编：刘卉粟景妆大连理工大学出版社2007年版6.Century Business English 世纪商务英语阅读教程（基础篇I）第三版新世纪高职高专教材委员会组编主编：王洗薇马妍大连理工大学出版社2007年版7.Century Business English 世纪商务英语阅读教程（基础篇II）第三版新世纪高职高专教材委员会组编主编：王洗薇黄亚军大连理工大学出版社2007年版8.Century Business English 世纪商务英语阅读教程（专业篇I）第三版新世纪高职高专教材委员会组编主编：陈恒仕吴柏祥大连理工大学出版社2007年版9.Century Business English 世纪商务英语阅读教程（专业篇II）第三版新世纪高职高专教材委员会组编主编：李德荣欧启明大连理工大学出版社2007年版10.Century Business English 世纪商务英语口语教程（基础篇II）第二版新世纪高职高专教材委员会组编主编：朱晓琴大连理工大学出版社2007年版11.Century Business English 世纪商务英语口语教程（专业篇I）第二版新世纪高职高专教材委员会组编主编：王瑛王蔚娟大连理工大学出版社2007年版12.Century Business English 世纪商务英语谈判口语第一版新世纪高职高专教材委员会组编主编：吴思乐胡秋华大连理工大学出版社2007年版13.？14.Century Business English 世纪商务英语外贸函电第一版新世纪高职高专教材委员会组编主编：吴思乐胡秋华大连理工大学出版社2007年版15.Century Business English 世纪商务英语函电与单证第二版新世纪高职高专教材委员会组编主编：刘杰英大连理工大学出版社2007年版16.Century Business English 世纪商务英语听说教程I 第三版新世纪高职高专教材委员会组编主编：金阳赵晓兰大连理工大学出版社2007年版17.Century Business English 世纪商务英语听说教程II 第三版新世纪高职高专教材委员会组编主编：王元媛林丽华大连理工大学出版社2007年版18.Century Business English 世纪商务英语听说教程III 第三版新世纪高职高专教材委员会组编主编：姜荷梅陈振云大连理工大学出版社2007年版19.International Business Correspondence in English 新编国际商务英语函电主编：程同春东南大学出版社2005年版20.Century Business English 世纪商务英语写作训练第二版新世纪高职高专教材委员会组编主编：任奎艳大连理工大学出版社2007年版21.Century Business English 世纪商务英语翻译教程第二版新世纪高职高专教材委员会组编主编：谢金领大连理工大学出版社2007年版22.%23.Enjoying Cambridge practical college English Course 享在剑桥大学实用英语综合教程主编：吴云毛锋学林出版社24.20087 商务英语口语主编：方红高等教育出版社25.20094 商务英语综合教程主编：蔡芸高等教育出版社26.15390 商务英语听说（上）主编：唐桂民郭桂杭高等教育出版社27.33424 商务英语听说（下）主编：唐桂民郭桂杭高等教育出版社28.12643 商务英语阅读主编：王关富高等教育出版社29.12597 商务英语写作主编：羡锡彪高等教育出版社30.15376 商务英语翻译（英译汉）主编：张新红高等教育出版社31."32.08146 商务英语翻译（汉译英）主编：李明高等教育出版社33.15383 商务英语口译主编：赵军峰高等教育出版社34.88691 金融商务阅读主编：沈素萍高等教育出版社35.72287 跨文化商务交际主编：窦卫林高等教育出版社36.商务英语写作网络课程主编：肖云南高等教育出版社37.商务英语阅读网络课程主编：肖云南高等教育出版社38.76131 国际商务交际主编：徐小贞高等教育出版社39.22043 国际商务英语谈判与沟通主编：蒋磊高等教育出版社40.；41.58564 新编商务英语精读主编：张逸高等教育出版社42.55884 新编商务英语听力主编：沈爱珍高等教育出版社43.73132 新编商务英语口语主编：杨乾龙高等教育出版社44.58113 新编商务英语泛读主编：吴长镛高等教育出版社45.61717 新编商务英语写作主编：张春柏高等教育出版社。
世纪商务英语阅读教程基础1(第六版) (6)
Part 1 Topic Introduction
Task 1：Lead-in Exercise
In this unit, you may meet
some
particular
terms
commonly used in dining
culture. Check the following
words & expressions and see
Part 2 Reading Skill Focus
Implied Main Idea Some paragraphs have no topic sentences. The main idea is implied, which means you have to figure it out by asking“What is the topic of the paragraph?”To find the answer to the question, you must see what subject is constantly being referred to. Once you have found the topic, ask yourself,“What is the author’s main point being made about the topic?”Your answer should be broad enough to include all the supporting details in the paragraph. That will be the main idea.
whether you know their
meanings. Use a dictionary to
世纪商务英语阅读教程基础1(第六版) (9)
and see whether you know
their meanings. Use a
dictionary to help you if
necessary.
Words & Expressions intercultural high context low context cultural difference variation cue norm directness punctuality ritual personal space insult
Part 2 Reading Skill Focus
Comparison and Contrast Paragraph A paragraph may use comparison and contrast to develop a topic by examining its similarities or dissimilarities to another. Comparison emphasizes the similarities, and contrast the differences. You may compare either point by point (e.g., X vs. Y; X1 vs. Y1) or subject by subject (e.g., X, X1 vs. Y, Y1). Common signal words and expressions for Comparison and Contrast include:
Part 2 Reading Skill Focus
Illustration Paragraph This pattern of organization uses examples to present or support the main idea. Illustrations help the reader understand general or abstract thoughts by specific examples or explanations that demonstrate the idea. Signal words and expressions for this pattern include:
世纪商务英语翻译教程第六版答案unit1
世纪商务英语翻译教程第六版答案unit11、19．Students will have computers on their desks ________ . [单选题] *A．in the future(正确答案)B．on the futureC．at the momentD．in the past2、--Henry treats his secretary badly.--Yes. He seems to think that she is the _______ important person in the office. [单选题] *A. littleB. least(正确答案)C. lessD. most3、This kind of work _______ skills and speed. [单选题] *A. looks forB. waits forC. calls for(正确答案)D. cares for4、—Is this ______ football, boy? —No, it is not ______.（）[单选题] *A. yours; myB. your; mine(正确答案)C. your; meD. yours; mine5、If you want to _______, you’d better eat more healthy food and do more exercise. [单选题] *A. keep fatB. keep calmC. keep healthy(正确答案)D. keep on6、_____ before we leave the day after tomorrow,we should have a wonderful dinner party. [单选题] *A. Had they arrived(正确答案)B. Were they arriveC. Were they arrivingD. Would they arrive7、Don’t swim in the river. It’s too _______. [单选题] *A. interestingB. easyC. difficultD. dangerous(正确答案)8、14．He is cutting the apple ________ a knife. [单选题] *A．inB．toC．with(正确答案)D．by9、Mary's watch is more expensive than _____. [单选题] *A. Susan's(正确答案)B. that of Susan'sC. that of SusanD. Susan10、John is quite _______. He likes to attend activities in?his spare time. [单选题] *A. active(正确答案)B. quietC. lazyD. honest11、This is _________ my father has taught me—to always face difficulties and hope for the best. [单选题] *A. howB. whichC. that(正确答案)D. what12、I walked too much yesterday and （）are still aching now. [单选题] *A. my leg's musclesB. my leg muscles(正确答案)C. my muscles' of legD. my legs' muscles13、They took _____ measures to prevent poisonous gases from escaping. [单选题] *A.efficientB.beneficialC.validD.effective(正确答案)14、Which do you enjoy to spend your weekend, fishing or shopping? [单选题] *China'shigh-speed railways _________ from 9,000 to 25,000 kilometers in the past fewyears.A. are growing(正确答案)B. have grownC. will growD. had grown15、Kids will soon get tired of learning _____ more than they can. [单选题] *A. if they expect to learnB. if they are expected to learn(正确答案)C. if they learn to expectD. if they are learned to expect16、_________ along the old Silk Road is an interesting and rewarding experience. [单选题]*A. TravelB. Traveling(正确答案)C. Having traveledD. Traveled17、Finally he had to break his promise. [单选题] *A. 计划B. 花瓶C. 习惯D. 诺言(正确答案)18、He used to get up at six in the morning,（)? [单选题] *A. used heB. did heC. didnt he (正确答案)D. should he19、56．Sam is in a hurry. Maybe he has got ________ important to do. [单选题] * A．everythingB．nothingC．anythingD．something(正确答案)20、She is a girl, _______ name is Lily. [单选题] *A. whose(正确答案)B. whoC. whichD. that21、Marie is a _______ girl.She always smiles and says hello to others. [单选题] *A. shyB. friendly(正确答案)C. healthyD. crazy22、—How do you find（）birthday party of the Blairs? —I should say it was __________ complete failure．[单选题] *A．a; aB. the ; a(正确答案)C．a; /D．the; /23、Before you quit your job, （）how your family will feel about your decision. [单选题] *A. consider(正确答案)B. consideringC. to considerD. considered24、He _______ maths. [单选题] *A. does well in(正确答案)B. good atC. is well inD. does well at25、_______ your parents at home last week? [单选题] *A. IsB. WasC. AreD. Were(正确答案)26、—______is my notebook？—Look! It’s in your schoolbag.（）[单选题] *A. WhatB. WhichC. Where(正确答案)D. How27、_____you may do, you must do it well. [单选题] *A.WhichB.WheneverC.Whatever(正确答案)D.When28、______ my great joy, I met an old friend I haven' t seen for years ______ my way ______ town. [单选题] *A. To, in, forB. To, on, to(正确答案)C. With, in, toD. For, in, for29、I don’t like playing chess. It is _______. [单选题] *A. interestingB. interestedC. boring(正确答案)D. bored30、John had planned to leave, but he decided to stay in the hotel for（）two days because of the heavy rain. [单选题] *A. otherB. the otherC. another(正确答案)D. others。
世纪商务英语阅读教程基础1(第六版) (1)
Part 1 Topic Introduction
Task 1：Lead-in Exercise
In this unit ， you may meet some particular terms commonly used in explaining cultures and lifestyles. Check the following words & expressions and see whether you know their meanings. Use a dictionary to help you if necessary.
Words & Expressions custom symbolism stereotype bowler hat assimilate manner personal space slang pub demeanor
Meanings
n. 习惯，风俗 n. 象征意义 n. 模式化概念 n. 圆顶高帽，礼帽 v. 使同化，吸收 n. 礼貌，举止 个人空间 n. 俚语 n. 酒吧，酒馆 n. 行为，风度，举止
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
世纪商务英语阅读教程基础篇1(第六版)教案 主编：王洗薇
2018— 2019学年(春)秋季学期教案课程名称开课系（部）教研室授课班级授课教师职称课程基本情况（简单介绍本课程的总体目标和要求）Unit 1 Western Cultures1、2课时教案注：mins=minutes3、4课时教案5、6课时教案Unit 2 Making Introductions1、2课时教案注：mins=minutes3、4课时教案5、6课时教案Unit 3 Telephone Etiquette1、2课时教案注：mins=minutes3、4课时教案5、6课时教案lack 不是形容词，因此没有be lack of的用法。
lacking adj.☆ He was lacking in confidence. 他缺乏自信。
therebyadv. [formal] as a result of this action因此，从而☆ Diets that are high in saturated fat and cholesterol tend to clog up our arteries, thereby reducing the blood flow to our hearts and brains.饱和脂肪和胆固醇含量高的饮食会阻塞动脉，从而减少流向心脏和大脑的血液。
☆ He wished to travel and thereby study the customs of other countries.他希望去旅游，从而研究其他国家的民俗风情。
4. Add to this the typical hectic pace of business communication, and you have a particularly difficult situation.this指代前一句话提到的状况；the typical hectic pace of business communication 是add的宾语，由于太长，所以后置；句中and表示条件和结果，在祈使句后，常用and连接一个简单句，表示条件与结果的关系，它们在语法上是并列关系，但在意义上却是主从关系，也可译为“如果……就……”。
世纪商务英语 阅读教程 专业篇1 第四版
世纪商务英语阅读教程专业篇1 第四版Unit 1 for sale 出售的 advertising 广告、登广告 auditing 审核、审计investment 投资 at no cost 免费 facility location 厂址选择 life assurance 人寿保险 marketing effort 行销努力 auditor 审计人员 tangible product 有形产品 process 流程 quality standards 质量标准 standard product 标准产品 drawback 缺点 implement 贯彻 Unit3 product pricing 产品定价 custom-designed 定制的 promotions 促销 marketing mix 市场营销推广组合 registry 注册、登记处 unit cost 单位成本 charge 要价 international trade 国际贸易 price elasticity 价格弹性 junk mail 垃圾邮件 warehouse 仓库 profit-maximization 利润最大化 sales strategy 推销战略 inventory 存货管理、存货清单 revenue 税收 at regular price 按正常价 ISO 国际标准化组织segmentation 市场细分、分割 Unit5 Internal Audit 内部审查 demand curve 需求曲线 retailer 零售商 final product 最终成品 skim pricing 撇脂定价allowance 让利 freight bill 运费单 launch (新产品)投产 trade deal 贸易协定 shipping 装运 distribution 分销渠道 corporate image 企业形象 target date 预订日期 domestic price 本土价格、国内价reseller 转卖人 modular 模块化的格 stimulate 刺激 Gap Analysis 差距分析 penetration pricing 渗透定价 sales force 销售力量 certify 保证 positioning 目标市场定位 rational appeal 理性诉求 zero-defect 零瑕疵的 targeting 目标市场选择 lead 线索registrar 注册人员 gross profit 毛利 wholesaler 批发商 quality control 质量控制 fixed and variable 固定成本和变push money 提成、推销员奖励management 管理动成本 point of sale 卖点 wholesaler 批发商 costs 花费voucher 票券、代金券 finished product 成品 dumping 倾销 approach 准备Unit2 current price 市价 dump bin 垃圾箱 product 产品 market share 市场份额 promotional mix 营销推广组合 wholesale 批发 pricing 定价 leverage 杠杆作用、手段 real estate 房地产 sales volume 销售量 formula 公式intangible product 无形产品 profit margin 利润率 trade-in 以旧物换折价换取同类development cycle 发展周期 Unit4 新物的交易 service 服务 product 产品 continuity program 继续订货 warranty 担保 manufacturer 制造业者prospect 寻找(客户) growth cycle 生长周期 market research 市场调查coupon 息票、赠券 declining cycle 下降周期 marketing plan 营销推广计划deal loader 厂家对零售商的奖励 marketing strategy 市场策略 product marketing 产品推广 brand equity 品牌价值 retail 零售 brand 品牌 closing 结束 discount 折扣 marketing 市场营销 hard-sell 硬销售 commodity 商品media planning 媒体计划 self-liquidating 自我清偿 market segment 市场份额 image-building 形象塑造 unit6 non-standard product 非标准产physical evidence 实体坏境 net净值品 people 人员 inventory财产清册 goods 商品placement 放置 current asset流动资产 downturn 低迷周期 target market 目标市场 Master Budget总预算 market target 市场目标 public relations 公共关系 cost of goods sold 已售产品成品 maturity cycle 成熟周期distribution channel 配销渠道 revenue年收入 introduction cycle 引入周期generic 非商标的 liquidity流动性expenditure费用 Managing Director总经理 casualty insurance意外事故保险 finance筹措资金 Bankruptcy破产 combined certificate联合凭证current liabilities ratio流动负债率 Capital资金 B/L提单 budget预算sole proprietorship独资(经营) Premium保险费 creditor债权人 asset资产original policy正本保单 financing mix融资组合 obligation义务disability insurance伤残保险 profitability盈利能力 transfer转让unemployment insurance失业保investment decision投资决定 proprietorship 所有权险debtor借方 profit利润 policy保险单 dividend红利 supervise监督insure投保 cash dividend现金分红 voice发言权 beneficiary受益人finished goods成品 general partner普通合伙人 property insurance财产保险 investment proposal投资建议 risk风险 insurance certificate保险凭证ratio比率 liability责任 heir继承人 overhead营业费用 limited partner有限责任股东 insurer继承人 capital project资本项目 health insurance健康保险 brokerage经纪业务 work-in-progress工作中的进展 invest投资 old-age insurance养老保险 creation of value资产成本 fringe benefit额外福利open policy/open cover预约保险 gross总额 unlimited liability无限责任Unit10 fixed asset固定资产 permit许可证 arbitration仲裁 stock dividend 股息分红 proprietor所有证 termination终止 dept capital债务资金 legal entity法律实体 executory contract执行合同 dividend decision股利决策board of director理事会cash现金 Unit 8cash flow现金流量 equity股东dividend-payout股息分配 venture企业depreciation折旧 franchiser特许investment decision投资决策 exclusive right独占权利demand需求 guaranteed loan保证贷款shareholder股东 fund基金opportunity cost机会成本 exclusive独占的profitability ratio盈利率 franchisee授权人prospective acquisition预期收益 brand image品牌stock 库存 participation loan组合贷款allocation配置 loan贷款raw material原材料 restriction限制issued share capital已发行股份provision条款资金 franchise(ing)许可financing decision融资决策 direct loan直接贷款unit7 Unit 9supplier供应厂商 L/C信用证partnership合伙企业 coverage 承保范围grocery杂货店 reimbursement 偿还articles of partnership合伙企业的insurance policy保单章程 insurance declaration 保险申明lease租用 insure 投保license许可;执照 insured被保险人entity实体 policyholder投保人。
世纪商务英语阅读教程基础1(第六版) (8)
Unit 8 Communication Skills
In this unit, you will
• read about various styles of communication; • increase your understanding of business communication; • practice how to identify patterns of paragraphs; • be required to finish 9 tasks so as to achieve the objectives.
The six patterns above will be discussed from Unit 8 to Unit 10. In this unit, we will begin with Classification Pattern and Listing Pattern.
Part 2 Reading Skill Focus
Part 2 Reading Skill Focus
Classification Paragraph This pattern of organization is used to group or categorize information. The writer
attempts to analyze where events, ideas, or facts fit in with other events, ideas, or facts. In the passage of Classification, it is important to recognize topic sentences and signal words, which are very helpful for readers to understand and remember the information. Here are some signal words often used in Classification:
世纪商务英语阅读教程unit 1教案
4.To learn to recognize and use some ofthe related words and expressions
2. Task 1 Warming-up: match the explanation with the words and phrases
3. Task 2 Reading comprehension and T illustrates
4. Analysis thelanguage points in the text inReadingA.
思考题或预习题或作业题
1.Review theReadingA
2.Preview Reading B
参考资料
《世纪商务英语阅读教程（专业篇Ⅰ）教师用书》《牛津高阶英汉双解词典》
课后小结
第2次课程教案
授课章节
Unit 1Production and Operation Management
本次课学时数
3.Detailed study of the text (language points and difficult sentences)
4. Do Task 4 to Task 13 together
5.Check the answers and guide Ss to master the techniques involved
2.To learn to recognize and use some ofthe related words and expressions
世纪商务英语阅读教程基础1(第六版) (7)
Part 2 Reading Skill Focus
Task 2：Let’s Try
Read the following paragraphs and complete the table on the structure of each paragraph.
Practice 1
It takes just a quick glance, maybe three seconds, for someone to evaluate you when you meet him/her for the first time. In this short time, the other person forms an opinion about you based on your appearance, your body language, your demeanor, your manners, and how you are dressed. Do you have confidence and integrity? Are you friendly and selfassured? Or are you arrogant and disrespectful? That first impression will likely be longlasting and hard to change.
Part 2 Reading Skill Focus
Guided Example
Part 2 Reading Skill Focus
ห้องสมุดไป่ตู้
Part 2 Reading Skill Focus
Part 2 Reading Skill Focus
《世纪商务英语——外贸函电》参考书4
Unit 4 Offer第四章发盘Part Three Other Commonly Used Expressions and SentencesTypical Sentences1．It is our usual practice to supply new customers with our goods for payment within one month from date of invoice, in the first instance, and later to extend this term to three months. (我们通常的做法是：新客户首次订购我们的货物从结算日起一个月内付款交货。
之后，则宽限至三个月。
) 2．We cannot consider these prices firm for an indefinite period because of the situation on the coffee market. (鉴于咖啡市场的行情，我们无法长期保持这一价格不变。
)3. This offer is firm subject to your immediate reply, which should reach us not later than the end of this month. There is little likelihood of the goods remaining unsold once this particular offer has lapsed. (上述报盘，以贵方答复在不迟于本月底到达我方为有效。
一旦此报盘过期，此货不可能存留不售。
)4．The offer will remain firm until March 31, 2007 beyond which date the terms and prices should be discussed anew. (报盘有效期至2007年3月31日止。
世纪商务英语 阅读教程 专业篇1 第四版
Unit 1auditing 审核、审计facility location 厂址选择auditor 审计人员quality standards 质量标准implement 贯彻custom-designed 定制的registry 注册、登记处international trade 国际贸易warehouse 仓库inventory 存货管理、存货清单ISO 国际标准化组织Internal Audit 内部审查final product 最终成品freight bill 运费单shipping 装运target date 预订日期modular 模块化的Gap Analysis 差距分析certify 保证zero-defect 零瑕疵的registrar 注册人员quality control 质量控制management 管理wholesaler 批发商finished product 成品Unit2product 产品wholesale 批发real estate 房地产intangible product 无形产品development cycle 发展周期service 服务warranty 担保growth cycle 生长周期declining cycle 下降周期marketing strategy 市场策略retail 零售discount 折扣commodity 商品market segment 市场份额non-standard product 非标准产品goods 商品downturn 低迷周期market target 市场目标maturity cycle 成熟周期introduction cycle 引入周期for sale 出售的investment 投资life assurance 人寿保险tangible product 有形产品standard product 标准产品Unit3promotions 促销unit cost 单位成本price elasticity 价格弹性profit-maximization 利润最大化revenue 税收segmentation 市场细分、分割demand curve 需求曲线skim pricing 撇脂定价launch （新产品）投产distribution 分销渠道domestic price 本土价格、国内价格penetration pricing 渗透定价positioning 目标市场定位targeting 目标市场选择gross profit 毛利fixed and variable 固定成本和变动成本costs 花费dumping 倾销current price 市价market share 市场份额pricing 定价sales volume 销售量profit margin 利润率Unit4product 产品manufacturer 制造业者market research 市场调查marketing plan 营销推广计划product marketing 产品推广brand 品牌marketing 市场营销media planning 媒体计划image-building 形象塑造physical evidence 实体坏境people 人员placement 放置target market 目标市场public relations 公共关系distribution channel 配销渠道generic 非商标的advertising 广告、登广告at no cost 免费marketing effort 行销努力process 流程drawback 缺点product pricing 产品定价marketing mix 市场营销推广组合charge 要价junk mail 垃圾邮件sales strategy 推销战略at regular price 按正常价Unit5retailer 零售商allowance 让利trade deal 贸易协定corporate image 企业形象reseller 转卖人stimulate 刺激sales force 销售力量rational appeal 理性诉求lead 线索wholesaler 批发商push money 提成、推销员奖励point of sale 卖点voucher 票券、代金券approach 准备dump bin 垃圾箱promotional mix 营销推广组合leverage 杠杆作用、手段formula 公式trade-in 以旧物换折价换取同类新物的交易continuity program 继续订货prospect 寻找（客户）coupon 息票、赠券deal loader 厂家对零售商的奖励brand equity 品牌价值closing 结束hard-sell 硬销售self-liquidating 自我清偿unit6net净值inventory财产清册current asset流动资产Master Budget总预算cost of goods sold 已售产品成品revenue年收入liquidity流动性expenditure费用finance筹措资金current liabilities ratio流动负债率budget预算creditor债权人financing mix融资组合profitability盈利能力investment decision投资决定debtor借方dividend红利cash dividend现金分红finished goods成品investment proposal投资建议ratio比率overhead营业费用capital project资本项目work-in-progress工作中的进展creation of value资产成本gross总额fixed asset固定资产stock dividend股息分红dept capital债务资金dividend decision股利决策cash现金cash flow现金流量dividend-payout股息分配depreciation折旧investment decision投资决策demand需求shareholder股东opportunity cost机会成本profitability ratio盈利率prospective acquisition预期收益stock 库存allocation配置raw material原材料issued share capital已发行股份资金financing decision融资决策unit7supplier供应厂商partnership合伙企业grocery杂货店articles of partnership合伙企业的章程lease租用license许可；执照entity实体Managing Director总经理Bankruptcy破产Capital资金sole proprietorship独资（经营）asset资产obligation义务transfer转让proprietorship所有权profit利润supervise监督voice发言权general partner普通合伙人risk风险liability责任limited partner有限责任股东health insurance健康保险invest投资fringe benefit额外福利unlimited liability无限责任permit许可证proprietor所有证legal entity法律实体board of director理事会Unit 8equity股东venture企业franchiser特许exclusive right独占权利guaranteed loan保证贷款fund基金exclusive独占的franchisee授权人brand image品牌participation loan组合贷款loan贷款restriction限制provision条款franchise(ing)许可direct loan直接贷款Unit 9L/C信用证coverage 承保范围reimbursement 偿还insurance policy保单insurance declaration 保险申明insure 投保insured被保险人policyholder投保人casualty insurance意外事故保险combined certificate联合凭证B/L提单Premium保险费original policy正本保单disability insurance伤残保险unemployment insurance失业保险policy保险单insure投保beneficiary受益人property insurance财产保险insurance certificate保险凭证heir继承人insurer继承人brokerage经纪业务old-age insurance养老保险open policy/open cover预约保险Unit10arbitration仲裁termination终止executory contract执行合同。
世纪商务英语综合教程(一)
世纪商务英语综合教程(一)世纪商务英语综合教程简介•本教程旨在帮助学习世纪商务英语综合的人士提高学习效果。
•使用Markdown格式编写的文章，便于阅读和编辑。
准备工作•在学习之前，确保你已经掌握了基本的英语语法知识。
•准备一本《世纪商务英语综合》教材作为学习参考。
学习方法•制定学习计划，明确每天的学习目标和时间安排。
•持续学习，建议每天保持一定的学习时间。
•多做练习，通过实践巩固所学知识。
•积极参与讨论和交流，与他人分享学习心得和经验。
学习内容1.第一单元：商务礼仪–学习商务礼仪的基本原则和技巧。
–学习如何进行商务交际和谈判。
2.第二单元：商务信函–学习商务信函的格式和写作技巧。
–学习如何撰写商务报告和商务计划。
3.第三单元：商务口语–学习商务会议和演讲的技巧。
–学习商务谈判和沟通的表达方式。
4.第四单元：商务阅读与写作–学习商务文章和报告的阅读技巧。
–学习如何写作商务备忘录和邮件。
学习评估•在学习过程中，可以通过以下方式进行自我评估：–完成每单元的练习题和作业。
–参加模拟考试和真实的商务情境演练。
–寻求他人的反馈和建议，不断改进自己的学习方法和表达能力。
学习资源•除了教材之外，还可以利用以下资源来辅助学习：–在线课程和教学视频。
–商务英语学习网站和论坛。
–商务英语相关的书籍和杂志。
结语•学习世纪商务英语综合需要长期的坚持和努力。
•希望本教程能够帮助你提高商务英语的水平，实现自身的职业发展目标。
学习建议•创建学习环境：在学习过程中，选择一个安静、舒适的环境，确保能够专注和集中注意力。
•制定学习计划：根据自己的时间和能力制定学习计划，合理安排学习时间，避免拖延和浪费时间。
•多样化学习方式：除了阅读教材，还可以利用听力、口语、写作等不同方式进行学习，提高自己的综合能力。
•多做练习：通过做练习题和模拟考试来巩固所学知识，培养自己的应试能力。
•积极参与：参加线上或线下的学习交流活动，与他人分享学习心得和经验，相互鼓励和帮助。
世纪商务英语阅读教程基础篇I(第六版)教师用书 PDF
Comprehensive Reading American Culture
Wordห้องสมุดไป่ตู้Formation
Suffix: -tive/ative, -tion, -ly
1 Part
Topic Introduction
A. Knowledge Extension
1. Why American Culture is Unique American culture is unique because it is nurtured, formed and developed under certain
conditions, which are characteristically American. The major factors contributing to the making of this new nation and the forming of a new culture are the hard environment, ethnic diversity ( 多民 族) and plural religion, which is quite different from other nations in the world. What is more, these elements are still influencing the American culture.
Unit 1 Western Cultures 001
they chose the place along the coast. From 1607 to 1892, frontiers were pushed further west. The American frontier consisted of the relatively unsettled regions of the United States, usually found in the western part of the country. The frontiersmen looked for a land of rich resources and a land of promise, opportunity and freedom. Actually they looked for a better life. So individualism, selfreliance, and equality of opportunity have perhaps been the values most closely associated with the frontier heritage of American.
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Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading
Unit 4
Part 1 Topic Introduction
Business parties have their own etiquette according to their formal and informal nature. Like all other parties, business parties also require business invitations to invite guests. Business invitations should be direct, comprehensive and to the point, and the style and tone should be professional. It is necessary to choose words carefully for your business invitation because your little carelessness can affect your professional relations.
Most of business parties or entertainment take place in restaurants, hotels, or other venues suitable for pleasure and socializing. These informal meetings and socializing activities are all part of the business world. Though these interactions usually take place after business hours, they are also the connection in which thoughts and feelings are exchanged and relationships are established.
adj. 职业的，专业的 n. 出席 adv. 诚恳地，诚挚地 请柬 n. 主题 n. 目的地 文化差异 n. 地位，身份 晚宴 象征意义
Part 2 Reading Skill Focus
Context Clues (4)
Definition Clues The easiest context clue to recognize and use is a definition clue. If the writer thinks the reader won’t know a word he is using, he may provide a definition. In such cases the definition is usually not lengthy, which means it may not be as specific as what you would find in a dictionary, but it gives you enough information to understand the sentence. This limitation in terms of defining a word is true for all context clues. Still, the meaning you get from a context clue is usually enough to help you understand the sentence. The definition is usually given in the sentence by a clue that comes right after or before it. These clues include:
Words & Expressions professional presence cordially invitation card theme destination cultural difference status dinner party symbolic meaning
Meanings
Unit 4
Unit 4 Business Invitation & Entertainment
In this unit, you will
• read about how to make business invitations and entertain guests;
• learn basic components of a business invitation; • practice how to guess the meanings of the unknown words through definition clues; • be required to finish 9 tasks so as to achieve the objectives.
Part 1 Topic Introduction
Task 1：Lead-in Exercise
In this unit ， you may meet some particular terms commonly used in explaining cultures and lifestyles. Check the following words & expressions and see whether you know their meanings. Use a dictionary to help you if necessary.