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赫尔迈·奥德赛 2023年版:赫禄德车载音频系统指南说明书

赫尔迈·奥德赛 2023年版:赫禄德车载音频系统指南说明书

AUDIO AND CONNECTIVITYModels with Display AudioApple ® CarPlay ®Connect an Apple CarPlay-compatible iPhone to the system. You can use the touchscreen to make a phone call, listen to music, and more. visit the Apple CarPlay website for more information.Park in a safe place before connecting your iPhone and launching any compatible apps.1.Connect the iPhone to the USB port .2.Apple CarPlay requires you to send vehicle information to Honda. Select enable once, Always enable, or Cancel. Your phone may prompt you to allow access for CarPlay to be launched.3.From the HoMe screen, select Apple CarPlay.4.Select a menu option. Phone: Access your contacts, make phone calls, or listen to voicemail. While connected to Apple CarPlay, calls can only be made through Apple CarPlay, not through Bluetooth HandsFreeLink.Music: Play music stored on your iPhone.Maps: view a map and operate navigation. You can only use Apple CarPlay or the pre-installed navigation system to set a destination with routing guidance.Messages: view and reply to text messages, or have messages read to you aloud by the system.once connected, press and hold the Talk button on the steering wheel to operate the system using voice commands with Siri eyes Free.Apple CarPlay Apple CarPlay menu Return to HOME screen Return to Apple CarPlay menu screen Depending on use, Apple CarPlay can share certain vehicle information (e.g., vehicle location, speed, and other operating conditions) with the connected iPhone. See Apple’s privacy policy for details regarding Apple’s use and handling of data uploaded by CarPlay. Use of CarPlay is at user’s own risk, and is subject to agreement to the CarPlay terms of use, which are included as part of the Apple iOS terms of use. CarPlay vehicle integration is provided “as is,” and Honda cannot guarantee CarPlay operability or functionality now or in the future due to, among other conditions, changes in CarPlay software/Apple iOS, service interruptions, or incompatibility or obsolesce of vehicle-integrated hardware or software. See dealer for details. Only use CarPlay when conditions allow you to do so safely. See your Owner’s Manual on the Owner Information CD or at (U.S.) or myhonda.ca (Canada) for further license and warranty terms.。

2022 Honda Odyssey内部控制面板说明书

2022 Honda Odyssey内部控制面板说明书

VISUAL INDEXQuickly locate items in the vehicle’s interior. Steering Wheel and Nearby Controlsu Lights/turn signalsLaneWatch ™ buttonv Brightness controlTRIP buttonw Hornx Wipers/washersy Voice controlsBluetooth® HandsFreeLink®buttons z Display/Information button Audio controls {Adaptive Cruise Control (ACC) with Low Speed Follow (LSF)buttonsLane Keep Assist System(LKAS) button|Interval Buttony z{|Steering Wheel and Nearby Controls (continued)u Vehicle Stability Assist (VSA ®)system OFF buttonRoad Departure Mitigation (RDM) buttonCollision Mitigation Braking System ™ (CMBS ™) OFF button Charge lid release button Acoustic Vehicle Alerting System OFF button*vInstrument panel Driver information interfacewPOWER button xSeat Heater Buttons yNavigation system Audio system zHazard Warning Button {Heated door mirror Rear window defogger button|Climate control systemv x {|y *if equippedDashboard and Other Controlsu Power window switchesDoor lock switches Door mirror controls vMemory buttons*wTrunk opener Fuel fill door release button xHood release handle yAccessory power socket zSPORT button ECON buttonHV button{Electric Parking Brake SwitchAutomatic brake hold button Shift Button Electronic gear selector u*if equippedINSTRUMENT PANELDriver Information Interface (DII)Consists of several displays that provide you with useful information. (Display/Information) Buttonn Main DisplaysPress t or u button to cycle through the displays shown below. PressENTER to see detailed information.Speed Unit & Disp OFFECO Drive Display Power Flow MonitorCustomize Messages AudioWarning Elapsed Time Average Speed/Instant Fuel Average/Economy RangeMaintenance Minder TMAverage Fuel RecordsEconomy Phone *1Navigation & Mail Compass *Press the Display/Information button see the current display.*You can add content using the audio/information screen.INSTRUMENT PANELn Lower DisplaysPress the TRIP button to cycle through the displays shown below:n Energy Flow MonitorHybrid (HV)Power is supplied by the motor and the engine.Electric Vehicle (EV)Power is supplied byEnginePower is being supplied toRegenerationThe motor is charging Power is suppliedonly by the engine.The engine is runningand the motor is chargingAUDIO AND CONNECTIVITY n Audio Remote ControlsYou can operate certain functions of the audio system using the steering wheel controls.button: Press until the audioscreen is displayed in the DriverInformation Interface.+/ - bar: Press the ends of the bar to adjust audio volume.ENTER button: Make audio selections in the Driver Information Interface.button: Go back to the previous command or cancel a command.ButtonButtonButton+- Bar ☐ENTER ButtonButtonButton❑/t/ u buttons: Change presets, tracks, albums, or folders.From the audio screen in the Driver Information Interface:FM/AM/SiriusXM® Radio*Press t or u for the next or previous preset station.Press and hold t or u to seek the next or previous strong station.iPod®/USB/Bluetooth® AudioPress t or u for the next or previous track.Press and hold t or u for the next or previous folder (USB).Pandora®Press u for the next song.Press and hold t or u for the previous or next station.*if equippedBLUETOOTH HANDSFREELINKBLUETOOTH® HANDSFREELINK® (HFL) Basic HFL OperationMake and receive phone calls using the vehicle’s audio system, without handling your phone. Visit /handsfreelink (U.S.) or phone (888) 528-7876 (U.S. and Canada) to check phone compatibility.To reduce the potential for driver distraction, certain manual functions may be inoperable or grayed out while the vehicle is moving. Stop or pull over to perform the function. Voice commands are also available.n HFL ControlsUse the controls to enter information and make selections.NAVIGATIONn Steering Wheel ControlsUse the steering wheel controls to say voice commands.。

新型惠达星利亚乘用车说明书

新型惠达星利亚乘用车说明书

Step into the Space.Prepare to embark on a new journey into the revolutionary space of STARIA. The vehicle where you will experience ma-ximum space, comfort and luxury unlike any. In this space, the possibilities are as unlimited as the different lifestyles of its owners. It’s one small step for STARIA and one giantleap into the future of mobility.123STARIASTARIA stirs up the winds of change to open a new chapter in driving.Inspired by the concept of a luxurious modern lounge, the futuristic styling commands instantattention. The lounge idea is fully realized the moment you step inside the multi-open spacecabin, where you are greeted by a wonderful feeling of openness and smart technologies thatmake daily driving a lot easier.4Design in a new direction.For a clean break with the past, STARIA designers adopted the one curve gesture to advance design in an entirely new direction. Radiating simplicity and high-tech elegance, the futuristic silhouette provides clues to STARIA’s cutting-edge technologies that make driving safer, more comfortable, and more convenient than ever before. STARIA does more than establish a new design aesthetic: it redefines the luxury segment to stand in a class of its own.Full LED headlamps5Parametric pixel lights (LED rear combination lamp) 18″ alloy wheels678In a class of its own.From the moment you first lay eyes on STARIA, you know it stands in a class of its own. It‘s not imitative or derivative but a truly original creation—the product of inspired design. Inside, you’re greeted by a spacious, wide-open cabin that flourishes with premium touches such as the digital gauge cluster and elegant materials that feel so soft to the touch and are alwayseasy on the eyes.9Full flat seatsFolding the backrests of the 2nd, 3rd and 4th rows into the flat position increases the load space to 2,468mm so you can carry oversized items, extra luggage, or enjoy overnight camping when you feel like.The STARIA offers limitless possibilities and is perfect for both short and long excursions. There’s ample legroom,shoulder room, and headroom, plus multiple USB charging ports on board to keep everyone entertained during the trip.Space SupremacySmart power sliding door Long sliding seatsIncreasing the range of the to-and-fro motion of the rear seat makes it easy to create extra luggage space and helps passengers get in and out more easily.Everyday is liberation day.STARIA’s smart features are truly liberating—they give you the freedom to focus on more important things. With thesmart key, STARIA’s sliding doors open and close automatically. There’s an abundance of storage space, and nice-to-have convenience features like the AVN display that serves as a surround-view monitor while parking or as a rear-view monitor to let you keep an eye on traffic behind you.Smart power tailgate (with auto-close function)With the smart key and new proximity sensor, tailgate operation is truly smart and hands-free: it opens and closesautomatically without requiring any driver input whatsoever.Surround View MonitorSurround View Monitor displays video feedback of the situation around the vehicle for safe parking.V6 λ III 3.5 MPI (Gulf Stream G3.5) gasoline engine with shift by wire 8-speed automatic gearbox, STARIA’s new and more efficient powertrains unleash powerful performance and a rush of endorphins. Safety features include 3-point seatbelts and headrests for every passenger,and the latest airbag technologies to keep everyone aboard well-protected.3-point seatbelts/6 airbagsV6 λ III 3.5 MPI enginePowerful and safe.331Maximum Torque Nm/5,000 rpm272Maximum Power ps/6,400 rpm3.5L V6 (Petrol)Child seat anchor (ISO-FIX)In order to ensure comprehensive safety for all passengers at once, the STARIA comes equipped with ISOFIX seat anchors to fasten mounted seats whennecessary.Auto Brake HoldThe addition of this function helps add another layer to the vehicle’s safety as it prevents the vehicle from rolling off a slope unexpectedly.Parking SensorsSensors located at the front and rear of the vehicle help make parking the STARIA a hassle free affair.6 AirbagsThe STARIA comes equipped with best-in-class quality airbagsthat help ensure safety in the event of a mishap.Supreme in SafetyTraction ControlIn times of concern, when roads are deemed hazardous - Traction Control allows for greatly improved grip for tyres on the road even in dangerous slippery conditions.Blind-Spot View Montior (BVM)When operating the turn signal switch, BVM displays video of the blind-spot view for the direction indicated .Hill Start Assist ControlTraveling through perilous routes and winding paths is made much easier as this function prevents roll back when starting the STARIA again on an incline.FeaturesOne touch safety with Auto Up/DownLED headlamps Parking sensors1st-row ventilated seats1st-row heated seats10 way powered driver seatSmart entry with welcome light Shift-by-wire automatic transmission8″ floating infotainment system displaySemi-punched leather-wrapped steering wheel20Auto dimming ECM rear view mirrorDual sunroofFlush glassWireless phone chargingRear windows curtainsDual zone automatic climate control(front and rear)USB outlets at all seatsPaddle shiftersRear AC controls 10.25″ clusterSpecifications212223242526Interior colorsExterior colors Black monotone interior(synthetic leather)Beige two-tone interior (synthetic leather )● The above specifications are results from internal testing and are subject to change after validation.● Some of the equipment illustrated or described in this catalog may not be supplied as standard equipment and may be available at extra cost.● Hyundai Nishat Motor (Private) Limited reserves the right to change specifications and equipment without prior notice.● The color plates shown may vary slightly from the actual colors due to the limitations of the printing process.● Please consult your dealer for full information and availability on colors and trims.1,990Wheel Tread (Rear)1,7325,2533,273Overall Length Wheel Base Overall WidthWheel Tread (Front)1,9971,721Creamy white(YAC)Graphite gray metallic (P7V)Moonlight blue pearl (UB7)Dynamic yellow(NFA)Abyss black pearl (A2B)Shimmering silver metallic (R2T) Olivine gray metallic (X5R)Gaia brown pearl(D25)Unit : mm。

车型卖点话术

车型卖点话术
百公里综合油耗仅为6.5L,一年下来能省几千块 油费。
飞度销售卖点及参考话术
一句话介绍 飞度是小型两厢车之王!买小车就选安全的、空间大的、敞亮的。适合的才是最好的
精设计-开阔的驾 飞度的视野非常好,您看飞度的前风挡面积非常大,A柱三
乘视野
角窗是同级中最大的,侧面有四块玻璃,通透性很好;采 用了隐藏式的后排座椅头枕,侧方和后方盲区都很小,无
多采空间 激情驾趣 超级节油
仪表盘有7种颜色氛围灯,启动时指针摆动,加 高档位台,营造像跑车一样的驾驶席。能6:4分 割放倒的后排座椅,满足特殊情况系的储物需
求,空间组合领先同级。
S挡与模拟7速换挡拨片的组合配合CVT可以让发 动机转速马上升高,让整辆车运动起来。
模拟7速拨片换挡,手不离开方向盘,就能进行 快速升降档操作,提升驾驶乐趣

跃-B级车底盘和轿
B级车底盘,其它城市SUV都是A级车底盘,在级 别上歌诗图更高。而且歌诗图操控性更好,重心
卖 车灵活操控
。 低,不容易翻车,有轿车一样的灵活驾控感

歌诗图在科技配置上领先同级别车型,全系标配全景天
窗、盲区监测系统、智能互联屏和凯芙拉材质音响,这
悦-豪华轿车的配置 是一般豪华轿车才会配置的。而乘坐的舒适性超过了豪
强动力-1.5L最强 自然吸气发动机
飞度全系搭载了1.5L缸内直喷i-VTEC发动机,采用了与雅阁 的全球十佳发动机同样的技术,是同级别最强的自然吸汽
。 发动机,动力足可以赶上1.4T的涡轮增压发动机
歌诗图销售卖点及参考话术
一句话介绍
歌诗图是市场上销量第一的“全领域跨界车“,他实现了一款车抵三款车的价值,既
论转弯、并线还是倒车,看得都很清晰,新手老手开起来

奥德赛说明书

奥德赛说明书

奥德赛说明书奥德赛说明书简介奥德赛是一款刺激、富有挑战性的冒险游戏,玩家将扮演一位勇敢的冒险者,在神秘的世界中探索、战斗和解谜。

本说明书将为玩家提供游戏的基本操作指南、游戏角色介绍以及一些常见问题的解答。

游戏操作指南移动- 使用键盘的方向键或者WASD键来控制人物的移动。

- 按下空格键可以让角色跳跃。

- 按下Shift键可以进行短跑。

攻击- 使用鼠标左键可以进行基本攻击,根据不同的武器,攻击方式会有所不同。

- 按下数字键1到4可以切换使用不同的武器。

- 某些特殊技能需要按下特定的快捷键才能施展出来。

探索- 沿着地图上的指示箭头前进,用于指引下一个任务的位置。

- 在地图上寻找和与其他角色进行对话,他们可能会提供新的任务或者重要的信息。

- 注意收集箱子、宝箱等藏在各个角落中的宝藏,它们可能会提供游戏中的重要资源和道具。

解谜- 游戏中有许多解谜任务需要玩家进行推理和思考。

- 与NPC(非玩家角色)进行对话可能会提供关于解谜的线索。

- 注意收集各种道具,它们可能在解谜时派上用场。

游戏角色介绍奥德赛中有三个可选择的角色,每个角色都有自己独特的技能和特点。

小剑客- 技能1:快速攻击- 技能2:闪避- 特点:攻击速度快,移动敏捷,适合近战战斗。

弓箭手- 技能1:远程攻击- 技能2:诱导陷阱- 特点:攻击远程准确,可放置陷阱,适合远程战斗和解谜。

法师- 技能1:火球术- 技能2:治疗术- 特点:能够释放火球攻击敌人,同时也可以治疗队友,适合远程战斗和团队合作。

常见问题解答问题1:如何保存游戏进度?答:游戏会自动保存进度,当你退出游戏后再次登录时,可以选择继续上次的进度。

问题2:如何使用快捷键施展特殊技能?答:在游戏设置中可以定义快捷键,打开设置菜单,找到“技能设置”,然后选择要设置的快捷键。

问题3:我已经找不到下一个任务的位置了,怎么办?答:你可以打开地图查看任务指引箭头,它将指示下一个任务的位置。

如果你依然找不到,可以与周围的NPC对话,他们可能会给你一些线索。

新 Hyundai Palisade 用户手册说明书

新 Hyundai Palisade 用户手册说明书

T he boldnew look. The bold, premium look of the new PALISADE commands immediate attention wherever your travels take you.It’s a unique look that inspires confident driving and your confidence is well placed: PALISADE’s advanced safety features keep you and your loved ones free from danger. PALISADE’s spacious cabin, flexible seating, and advanced connectivity features make it the perfect getaway vehicle for families.Born to rule as Hyundai’s flagship SUV, PALISADE shows all the traits of a leader. Both muscular and elegant, it projects a powerful presence with premium qualities that get noticed. Wherever you’re headed, thePALISADE will take you there in style.Premium presence.DesignLED rear combination lampsFull LED headlamps / Dark chrome radiator grille 20″ Alloy wheels From any angle, PALISADE projects the look of authority. From the bold grille to the futuristic design of the alloy wheels, every detail conveys a premium look and feel. The uniquely configured Daytime Running Lights add extra emphasis to the wide, stable stance. For stylistic unity and harmony, rear combination lamps mirror the design of the front LEDs.ConvenienceHead-Up Display (HUD)12.3″ Supervision full digital cluster12.3″ display The center of attention is the 12.3-inch supervision full digital cluster that presents graphics and text in crisp, colorful detail.Another 12.3-inch display supports split-screen display so you can easily check your route and direction, see music/radio information, and more all at once. The display pairs effortlessly with your smartphone to provide access to your favorite apps while on the road.The PALISADE will always have you looking forward to your drive. Its powerful powertrain delivers quiet, nimble performance that make it a delight to drive. And you’ll be driving with complete peace of mind knowing that PALISADE is equipped with advanced safetysystems that protect you against the unexpected.Back-up guide lamps Rear Occupant Alert (ROA)Multi-Collision Brake (MCB) System7 Airbag system (airbags for front seats, front side airbags,driver’s knee airbags, and rollover-resistant curtain airbags)Blind-Spot View Monitor (BVM)Surround View Monitor (SVM)SafetyPALISADE’s ADAS (Advanced Driver Assistance System) has been augmented with new and more powerful features to keep you and your loved ones safe. The multi-collision brake system lowers the vehicle speed to prevent further crashes after an initial accident while the Rear Occupant Alert system ensures that the little ones in your family will arrive safely at their destination. Guide lamps light up to warn pedestrians when backing up in the dark.Parking Distance Warning (PDW)Parking Distance Warning warns against collisions with objects around the vehicle at low speeds.Forward Collision-Avoidance Assist (FCA)If the preceding vehicle suddenly slows down, or if a forward collision risk is detected, such as a stopped vehicle, a pedestrian or a cyclist in front, it provides a warning. After the warning, if the risk of collision increases, it automatically assists with emergency braking.Forward Collision-Avoidance Assist (FCA, Junction Turning)While driving if there is a risk of collision with an oncoming vehicle while turning left at an intersection,it automatically assists with emergency braking.Lane Following Assist (LFA)Lane Following Assist helps center the vehicle in the lane.Safe Exit Assist (SEA)When the occupant opens the door to exit the vehicle after a stop, if an approaching vehicle from the rear side is detected,it provides a warning. It also helps keep the rear door closed through operation of the electronic child lock.Blind Spot Collision Warning (BCW)When operating the turn signal switch to change lanes, if there is a risk of collision with a rear side vehicle, it provides a warning. If exiting a parallel parking spot and there is aWhen you put your foot down to execute a passing maneuver, you can count on PALISADE to deliver all the power you need. PALISADE’s gasoline and diesel engines are mated to a revised 8-speed automatic transmission that features new friction reduction technologies for smoother, quieter shifting and better fuel efficiency. The same gearbox is applied to the diesel engine. HTRAC, Hyundai’s all-wheel drive system, is equipped with a multi-terrain controller that improves off-road escape performance.PerformanceHTRAC All-Wheel Drive & Multi Terrain Control 8-speed shift-by-wire automatic transmission29536.23.8 GDi Gasoline EngineMaximum Power PS/6,000 rpm Maximum Torque kgf .m/5,200 rpm3.5 MPi Gasoline Engine 277Maximum Power PS/6,300 rpm 34.2Maximum Torque kgf .m/5,000 rpmR2.2 VGT Diesel Engine 45.0Maximum Torquekgf .m/1,750~2,750 rpm193(EU2/EU3) 200(EU4/EU5)Maximum PowerPS/3,800 rpm * Features and specifications may vary by market. Please consult your local dealer.Family time is precious. PALISADE helps you make the most ofit with generous amounts of cabin space that will meet the needs of families, big and small. Extra versatility is built into the living space with flexible seating configurations and abundant storage spaces. Whatever the mix of adults, kids, and cargo, the family-friendlyPALISADE is built to handle the job comfortably and efficiently.The cabin ambiance is luxurious with light, sporty touches that hint at PALISADE’s exciting driving dynamics. The contoured seats offer excellent support for thigh and back muscles and will have you looking forward to long, relaxing drives. Thoughtfully laid out instrument controls promote safety by keeping hand-eye movements to a minimum.Space8-seater3rd-row folded3rd-row folded and2nd-row folded 40%3rd-row folded and2nd-row folded 60%2nd-and3rd-row foldedSmart tailgate system Smart one-touch walk-in (WALK-IN DEVICE(REAR))Seat adjustment mechanisms are designed for one-touch convenience.The second-row seats slide forward at the press of a button, making entry and exit easierfor third-row passengers.FeaturtesVentilated & heated 1st & 2nd seatsUSB charging ports18″ alloy wheel 20″ alloy wheelIntegrated Memory SystemLeatherette door armrest8-way power driver’s seat with 2-way lumbar supportInfinity speakersWireless smartphone charger Three-zone, Independent-control, fullyautomatic air conditioningSmart tailgate system Puddle lamp Speed variable safety power windows Full LED rear combination lamps Dark chrome radiator grilleDual sunroof Rear fog lampsHidden lighting turn signal lampFull LED headlamps 4.2″ TFT LCD Supervision gauge clusterFull auto air conditioning systemLED outside mirror repeatersWovenInterior colorsCool Gray Two-tone InteriorBlack Mono-tone InteriorBurgundy Color Package InteriorNavy + Warm Gray Color Package InteriorSpecificationsOverall Height1,7501,7081,9751,7161,9752,9004,980Unit : mmWheel Tread Overall WidthWheel Tread Overall WidthWheelBaseOverall LengthExterior colors Creamy White Pearl (WC9_3-coat)Shimmering Silver Metallic (R2T)Olivine Gray Metallic (X5R)Graphite Gray Metallic (P7V)Sierra Burgundy Pearl (W7B)Gaia Brown Pearl (D2S)Abyss Black Pearl (A2B)Moonlight Blue Pearl (UB7)● The above values are results from internal testing and are subject to change after validation.● Some of the equipment illustrated or described in this catalog may not be supplied as standard equipment and may be available at extra cost.● Hyundai Motor Company reserves the right to change specifications and equipment without prior notice.● The color plates shown may vary slightly from the actual colors due to the limitations of the printing process.●Please consult your dealer for full information and availability on colors and trims.Dealer stampHyundai Motor CompanyGEN. LHD 2206 ENG. WD。

奥德赛2022说明书

奥德赛2022说明书

奥德赛2022说明书
1、选好合适的故障检测接头,把接头先接上解码器连接线。

然后将接头接到汽车的故障诊断座上,再用解码器的工作电源线接到点烟器上(诊断座自带电源的可免此项)。

2、车辆点火开关转至ON,这时屏幕显示出菜单,我们这时可根据需要检查的项目来选择具体的子菜单。

选择后可能过解码器上的屏幕读到故障部位的名称,有多个故障的则同时在屏幕上显示出来。

3、注意故障的名称只是代表它所在的这一部分的电路,并不一定就是这个零部件。

清除故障码:前面的程序和提取故障码一样,只是在选择子菜单时选择清除故障码,通过对话框的问答选择清除。

《广州本田奥德赛汽车上市推广活动策划方案》(PPT87页)

《广州本田奥德赛汽车上市推广活动策划方案》(PPT87页)

活动诱因:答对者可以到指定特约店领取礼品一份(新奥德赛 精美海报和风衣), 有机会赢取全国大奖——白金车模(价值16万元) 注:全部奖品由广州本田提供
奖品领取:3月12-28日起到指定特约店领取。领奖人填写相关资

并签名后,领取奖品。
销售员此时应判断是否为潜在顾客,如果是,
建议邀请其参加上市活VIP赏车」彩信发送活动 活动时间
2005年3月10日 – 3月11日
活动地点
奥德赛销售重点城市为:上海
活动对象
重要城市的中国移动VIP客户 及广本老顾客——具有购买中级轿车能力的 潜在顾客
6
「 预热活动」①—新奥德赛「诚邀VIP赏车」彩信发送活动 活动方式
使用重点城市中国移动VIP顾客名单发送含有新奥德赛上市精美 彩色图片+邀请赏车的短信。
2. 2.穿插讲述新奥德赛产品优点,并鼓励顾客试乘试驾
3. 采现场DJ直播方式——加大活动的激烈现场气氛
15
活动时间
「预热活动」③ —寄发新奥德赛上市DM
2005年3月10日 – 3月11日
活动对象
DM附送
广本保有顾客+政府单位
16
活动目的
「预热活动」③ —寄发新奥德赛上市DM
1. 迅速扩大新奥德赛上市知名度 2. 协助特约店在上市日(3/13)邀请顾客到展厅 3. 扩大收集潜在顾客档案,利于留档跟踪与促成成交。 4. 提高特约店销售能力,鼓舞特约店销售士气 5. 抵挡竞争车种的销售 6. 培训特约店促销活动的规划制作能力 7. 新奥德赛上市预热活动——吸引顾客到特约店试乘试驾,从而体
联络当地电台:如果之前有特约店在该台投放过电台广告, 请接洽之前联系人。或直接与电台广告部门联系。

对开-本田奥德赛对开图纸

对开-本田奥德赛对开图纸

蓝/橙
蓝/橙
黑/白
黄/黑
4
3 熔丝 13 7.5A 蓝/橙 黑/白 发动机 控制系统 N R P D 自动变速器 2 档位开关 (变速驱动桥 后下方)
1
2
蓝/白 1 蓝/白
蓝/白 D13 B24 S 16
乘客侧 仪表板下 熔丝/ 继电器盒
黄/绿
黄/绿
A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 A16 A17 A18 A19 A20 A21 A22 A23 A24 A25 A26 A27 A28 A29 A30 A31 A32
接地点401 音响装置 接地点581 1 黑 (仪表板左侧) (右踢脚板后)
3
1 起动机 切断 继电器 熔丝 4 7.5A
3 黑/黄
接地点 581(左踢 右后 驾驶员侧 换档锁止 驾驶员 前乘客 电动天窗 左后 脚板后) 多路控制 电磁阀 电动车窗 电动车窗 电动车窗开启/闭合 电动车窗 电动机 电动机 电动机 继电器 电动机 单元
(未使用) 蓝/白 连接 插头
熔丝1 15A
熔丝2 10A
起动机 切断 继电器
LOCK(O)
START(III) 点火 开关 黑/白 白 点火开关 熔丝 42 50A 电力负荷 探测器 (ELD) 发动机罩下 熔丝/继电器 盒(发动机舱 右后)
熔丝7 7.5A
熔丝10 7.5A
倒车继电器 驾驶员侧 多路控制单元 黑/黄 黑/黄 粉红 黑/黄 黑/黄 1 黑/黄 4 黑/黄 6 黑/黄 B4 到乘客侧仪 表板下 熔丝/继电器 盒(接线图3/4) 黄 黄 黄 5 黑/黄 白 黑/黄 黄/黑 1 绿/黑 绿/黑 7 绿/黑 绿/黑 5 4

奥德赛的销售技巧剧情篇

奥德赛的销售技巧剧情篇
销售顾问:“是,您考虑的非常周到,那除了要空间大之外还有些其它什么要求呢?”
太太:“还要坐着舒服,老人年纪大了,腿脚都不灵便了,血压也不稳定,所以坐起来一定要稳要舒服。”
销售顾问:“是!您说的一点都没错,老人家在车上可不能有个闪失,安全性也要好吧?”
太太:“对,那是必须的,我爸妈都快70了,这个新买的车子一定要够安全才行。”
太太:“没错!”
销售顾问:“综合这些情况,我认为领世代.多功能轿车的典范——新一代奥德赛舒适版非常适合您,来!我给你们详细介绍一下吧!”
带领顾客来到车旁
销售顾问:“二位此次购车最为看重的就是老人的乘坐空间。你们看,这款新一代奥德赛轴距达2830MM,甚至比雅阁还要多出30MM,超长的轴距带来宽裕的乘坐空间,真正做到了源于轿车而高于轿车。
销售顾问:“威驰,不错啊,买那会儿也不便宜吧?”
太太:“可不是,全办下来也差不多17万呢,换成现在,贴点钱都能买凯美瑞了”
销售顾问:“早买早享受啊”
太太:“可不,挣钱不就是为了享受吗,比别人早用了好几年呢”
销售顾问:“看来你们早就是小康之家了。那这次打算是换车、还是再买一辆呢?”
太太:“其实再买一台不是不行,好像觉得没必要,还是换一台吧”
销售顾问:“老人是个宝,要像对温室里的花朵那样去爱护他们。”指引观看后排空调出风口,“新一代奥德赛的三区域独立空调好似三个不同区域的温室,让他们的生命之花竞相盛开,永葆青春。”
先生:“那也就是说前后温度可以调到不一样?”
销售顾问:“对,就是这个意思。另外,老人通常血压不稳定,车辆行驶不稳定的话很容易晕车,新一代奥德赛的制动性能平顺,有效弱化制动冲击,灵敏而柔和的刹车、使有老年病的老人,不感到头晕、心慌,心情平和舒畅。”
先生:“是是是,换一台”

09奥德赛说明书

09奥德赛说明书

09奥德赛说明书篇一:汽车仪表盘指示灯图解汽车仪表盘指示灯图解车内功能按键汽车仪表灯使用方法及注意事项汽车仪表当中的灯有一个什么规则,我们知道灯花花绿绿特别好看,但是设计的时候有一定的规则,红色的灯一般情况下都是危险警报灯,这些红色的指示灯如果点亮的话对它置之不理,要么对你的行车安全造成巨大影响,要么对车辆本身造成很大的伤害。

制动系统的警报灯点亮的情况下肯定告诉你制动系统已经出现问题了,如果点亮你还继续开,有可能造成严重事故。

空气囊警报灯如果点亮的话,肯定内部系统产生了故障,即使出现故障也没办法保护你了。

机油的压力警报灯如果点亮的话,如果继续行驶会造成发动机重大的损害,直接后果就是当时行驶不了,造成很大的维修费用。

这是红色警报灯。

黄色灯是故障指示灯,仪表当中黄色灯点亮都告诉驾驶员车辆某个系统的功能丧失了,比如ABS警报灯点亮,直接意义就是ABS已经不再起作用了,在制动的时候有可能造成车轮爆死的情况。

发动机的警报灯点亮,发动机出现故障。

还有车辆稳定性控制系统、主动空气悬架警报灯,道理都是一样的,说明车辆的某一功能将会丧失。

发动机的警报灯点亮,发动机出现故障。

还有车辆稳定性控制系统、主动空气悬架警报灯,道理都是一样的,说明车辆的某一功能将会丧失。

绿色指示灯是状态指示灯,车辆处在什么工作状态。

自动变速器的动力模式指示灯,或者车身高度调节的HINLO 并不是警告驾驶员,而是警告驾驶员车辆处在什么状态。

了解了规则之后就可以让驾驶员知道哪些灯是必须要处理的,哪些灯一定要提高警惕。

为了让更多的用车朋友能够清楚了解相关图标所代表的功能,我们将从汽车主要的5个系统给大家介绍常见的仪表盘标识信息。

另外也请各位看本文的网友可以耐住性子看,也许您对相关图标了解的很详细,但或许本文中就有1-2个您不熟悉的图标呢?本文中所提到的仪表盘中的标识是在您的车拥有相关配置之后才会显示的,并不是提到的所有标识在每款车上都有。

请留意!1、车辆基本情况提示标识平常常见的并最常使用的图标有:车门提示、手刹提示、安全带提示、发动机自检、润滑油情况检查、ABS系统检查、安全气囊检查、蓄电池提示以及燃油量提示这么几种。

新奥德赛上市后诊断项目计划书0113

新奥德赛上市后诊断项目计划书0113

2
研究背景
在经过08年经济危机之后,中国MPV市场预计在09年增长率达到20%,高于07 年18%的增长率
2005~2009年乘用车主力车型增速 狭义乘用车销售结构变化
60% 50%
43% 50%
6.76% 5.64%
5.84% 4.65%
6.62% 4.29%
7.73% 3.55%
8.40% 2.90%
4.58 4.25 3.80 3.58 3.63
1.67 1.06 0.85 0.53 1.20
奥德赛
GL8
途安
数据来源:汽车工业协会
4
研究背景
自新奥德赛上市,销量迅速增长,上市后的销售比重明显高于上市前,这也 引发了我们的一些思考
是什么促进了新奥德赛迅速增长?市场大环境or产品竞争力?
轿车化MPV的理念是否被消费者接受?
S-MAX
GL8
奥德赛
途安
10%
S-MAX
奥德赛
凯美瑞
GL8
奥德赛
5%
途安 凯美瑞
途安 GL8 凯美瑞
0%
S-MAX
购 买 车 型
奥德赛
GL8
途安
凯美瑞
S-MAX
13
Content
I. II. III.
项目背景及目的 研究设计 研究内容、方法与报告模拟演示
IV.
V. VI. VII. VIII.
调研区域、对象与样本量设计
2830 2.4 22.98~28.28万 汉兰达
? ?
„„
12
预调查结果演示
用户主要对比车型——了解新奥德赛的竞争车型以及竞争程度 sampl e
GL8是奥德赛用户 主要对比车型

NSX 商业车型商品说明书

NSX 商业车型商品说明书

Changing a Flat Tire4. As the tire deflates, it will fold back to its original shape. When the air stops coming out of the tire,use the notch on the valve cap to tighten the valve core.5. Put the rubber cap back on the valve cap. Screw the valve cap back on the folding spare tire valve.6. Remove the folding spare tire and install the original tire and wheel nuts. Lower the car and tighten the wheel nuts securely in a criss-cross pattern. Tighten to:80 lbf.ft (108 N.m, 11 kgf.m)Taking Care of the UnexpectedVALVE CAPChanging a Flat Tire7. Store the folding spare tire in the front compartment with the outside surface of the wheel contacting the bracket of the spare tire well. Securely tighten the wing bolt.Air PumpThe air pump that comes with your NSX is designed specifically to inflate the folding spare tire.Follow these precautions:Connect the air pump only to a 12 V car battery. Connecting it to any other power source coulddamage the air pump.Applying oil to any component of the air pump is not necessary.The surface of the air pump will become hot during use. Do not touch the air pump while in use.Continuous operation for more than 15 minutes could damage the air pump. Let it cool down before using it again.Folding Spare TireYour car comes with a folding spare tire. Use this spare tire as a tempo-rary replacement only. Get yourregular tire replaced and put back on your car as soon as you can.Follow these precautions whenever you are using the folding spare tire:Inflate or deflate the spare tire only when it is on the car. Inflating it on the ground may trap stones or other foreign matter betweenthe tire and the wheel rim.Do not exceed 50 mph (80 km/h)under any circumstances.CONTINUEDTaking Care of the UnexpectedChanging a Flat TireThis tire gives a harsher ride and less traction on some road sur-faces than the regular tire. Use greater caution while driving on this tire.The spare tire is smaller than the regular tire, reducing your car's ground clearance. Such things as road debris and parking lot speed bumps could possibly damage the underside of your car.Do not take your car to an auto-matic car wash when the spare tire is mounted. Because of the re-duced ground clearance, the underside of your car could be damaged by the mechanism thatpulls the car through the car wash.The wheel of the folding spare tire is designed especially to fit your car. Do not use your spare tire on another car unless it is the same make and model.The folding spare tire cannot be repaired. Special equipment isrequired to remove it from the rim and install a new tire. If it isdamaged, replace it with a folding spare tire of the same design. New spare tires are available at your Acura dealer.Do not mount snow chains on the folding spare tire.The folding spare tire has a shorter tread life than a regular tire. Replace it when you can see the tread wear indicator bars. The spare tire is not designed to be mounted on a regular wheel, and the compact wheel is not designed for mounting a regular tire.Taking Care of the UnexpectedINDICATOR LOCATION MARKTREAD WEAR INDICATORBARIf Your Engine Won't StartDiagnosing why your engine won't start falls into two areas, depending on what you hear when you turn thekey to START (III):You hear nothing, or almost nothing. The engine's starter motor does not operate at all, oroperates very slowly.You can hear the starter motor operating normally, or the starter motor sounds like it is spinning faster than normal, but the engine does not start up and run.Nothing Happens or the Starter Motor Operates Very SlowlyWhen you turn the ignition switch to START (III), you do not hear the normal noise of the engine trying to start. You may hear a clicking sound or series of clicks, or nothing at all.Check these things:Your car has the Immobilize System. You should use aproperly-coded master or valet key to start the engine (see page 63).A key that is not properly coded will cause the immobilizer system indicator in the dash panel to blinkrapidly.Check the transmission interlock.If you have a manual transmission,the clutch pedal must be pushed all the way to the floor or the starter will not operate. With an automatic transmission, it must bein Park or Neutral.Turn the ignition switch to ON (II).Check the voltmeter reading. Turn on the headlights and check their brightness. If the voltmeter does not register and the headlights are very dim or don't light at all, the battery is discharged. See Jump Starting on page 247.If the voltmeter reads normally and the headlights are bright, turn the key to START (III) thenrelease it.Turn the ignition switch to START (III). If the headlights do not dim,check the condition of the fuses. If the fuses are OK, there is proba-bly something wrong with the electrical circuit for the ignition switch or starter motor. You will need a qualified technician to determine the problem. (See Towing on page 266.)CONTINUEDTaking Care of the UnexpectedIf Your Engine Won't StartIf the headlights dim noticeably or go out when you try to start the engine, either the battery is dis-charged or the connections arecorroded. Check the condition of the battery and terminal connections (see page 198). You can then try jump starting the car from a booster battery (see page 247).The Starter Operates Normally In this case, the starter motor'sspeed sounds normal, or even faster than normal, when you turn the ignition switch to START (III), butthe engine does not run.Are you using the proper starting procedure? Refer to Starting the Engine on page 143.Do you have fuel? Turn the ignition switch to ON (II) for a minute and watch the fuel gauge.The low fuel level warning light may not be working, so you werenot reminded to fill the tank.There may be an electricalproblem, such as no power to the fuel pump. Check all the fuses (see page 258).If you find nothing wrong, you will need a qualified technician to find the problem. See Towing on page 265.Taking Care of the UnexpectedIf your car's battery has run down,you may be able to start the engine by using a booster battery. Although this seems like a simple procedure,you should take several precautions.You cannot start an Acura with an automatic transmission by pushing or pulling it.To jump start your car, follow these directions closely:1. Open the hood and check the physical condition of the battery (see page 198). In very cold weather, check the condition of the electrolyte. If it seems slushy or like ice, do not try jump starting until it thaws.If a battery sits in extreme cold, the electrolyte inside can freeze.Attempting to jump start with a frozen battery can cause it to rupture.2. Turn off all the electrical acces-sories: climate control, stereo system, lights, etc.Put the transmission in Neutral or Park and set the parking brake.CONTINUEDTaking Care of the UnexpectedNOTICEJump Starting3. Open the rear window and engine cover. Locate the enginecompartment fuse box on the driver's side of the compartment.Remove the fuse box cover. 4. Connect one jumper cable to the positive (+) terminal on thebooster battery. Connect the other end to the JUMP START terminal in the fuse box.5. Connect the second jumper cable to the negative (—) terminal on the booster battery. Connect the other end to the boss on the intake manifold as shown. Do notconnect this jumper cable to any other part of the engine.Taking Care of the UnexpectedFUSE BOX COVERJUMP STARTTERMINAL6. If the booster battery is in another car, have an assistant start that car and run it at a fast idle.7. Start your car. If the starter motor still operates slowly, check the jumper cable connections to make sure they have good metal-to-metal contact.8. Once your car is running, discon-nect the negative cable from your car, then from the booster battery.Disconnect the positive cable from your car, then the booster battery.Taking Care of the UnexpectedBOOSTER BATTERYIf Your Engine OverheatsThe pointer of your car's tempera-ture gauge should stay in the mid-range under most conditions. It may go higher if you are driving up a long steep hill on a very hot day. If it climbs to the red mark, you should determine the reason.Driving with the temperature gauge pointer at the red mark can cause serious damage to your engine.Your car can overheat for several reasons, such as lack of coolant or a mechanical problem. The only indication may be the temperature gauge climbing to or above the red mark. Or you may see steam or spray coming from under the car or engine cover. In either case, you should take immediate action.1. Safely pull to the side of the road.Put the transmission in Neutral or Park and set the parking brake.Turn off the climate control and all other accessories. Turn on the hazard warning indicators.2. If you see steam and/or spray coming from under the car or the engine cover, turn off the engine.3. If you do not see steam or spray,leave the engine running and watch the temperature gauge. If the high heat is due to overloading (climbing a long, steep hill on a hot day with the A/C running, for example), the engine should start to cool down almost immediately.If it does, wait until the tempera-ture gauge conies down to the mid-point then continue driving.4. If the temperature gauge stays at the red mark, turn off the engine.5. Wait until you see no more signs of steam or spray, then open the front hood and engine cover.Taking Care of the UnexpectedNOTICEIf Your Engine Overheats6. Look for any obvious coolant leaks,such as a split radiator hose.Everything is still extremely hot,so use caution. If you find a leak, it must be repaired before you continue driving (see Towing on page 265).7. If you don't find an obvious leak,check the coolant level in the expansion tank (see page 131).8. If the expansion tank needscoolant, you will have to remove the cap. Before doing that, turn the ignition switch ON (II) and check the temperature gauge.Remove the expansion tank cap ONLY if the temperature gauge pointer has come down to normal or below and you do not hear any bubbling or gurgling noisescoming from the cooling system.9. Use a cloth or glove to protect your hand while removing the expansion tank cap. Withoutpressing it downward, turn the cap one-quarter turn counterclockwise.Stop and wait for any pressure in the expansion tank to escape.Then press down on the cap and turn it counterclockwise to remove it.CONTINUEDTaking Care of the Unexpected。

22款奥德赛使用技巧攻略

22款奥德赛使用技巧攻略

22款奥德赛使用技巧攻略奥德赛是一款备受欢迎的中型MPV,具有宽敞的内部空间,高性能的发动机以及豪华的配置。

为了更好地使用这款车型,以下是一些奥德赛的使用技巧攻略。

1. 合理使用空间:奥德赛拥有宽敞的内部空间,可容纳多人和大量物品。

合理使用空间是极为重要的。

你可以利用车内的可调节座椅和折叠桌板来满足不同需求,如乘客座椅可完全折叠以提供更大的载货空间。

2. 使用智能功能:奥德赛配备了一些智能功能,如智能启停系统和智能钥匙。

智能启停系统能够在短暂停车时自动关闭引擎,节省燃料。

智能钥匙可通过近距离自动解锁车门,而无需使用钥匙。

3. 使用自动驾驶辅助系统:奥德赛配备了一些高级驾驶辅助系统,如自适应巡航控制系统和车道保持辅助系统。

这些系统能够提供更高的驾驶舒适性和安全性。

在高速公路上,你可以使用自适应巡航控制系统以保持与前车的安全距离,并自动调节车速。

4.注意座椅调节:奥德赛的座椅可进行多角度调节,以提供更舒适的坐姿。

驾驶者和乘客都应根据自己的需求进行适当调整,以减少长时间驾驶对身体的不适。

5.合理使用娱乐系统:奥德赛配备了先进的娱乐系统,如高清触摸屏和多媒体接口。

你可以使用这些系统来播放音乐、观看视频或连接智能手机。

6.定期保养和维护:定期保养和维护对于任何车辆都是至关重要的。

根据车辆的使用情况和里程数,定期检查机油、制动系统、轮胎和其他关键部件的状况,并及时更换或维修。

7.经济驾驶:奥德赛虽然拥有强大的发动机和出色的性能,但经济驾驶仍然是降低燃料消耗和使用成本的有效方法。

遵守交通规则,平稳加速和减速,减少急转弯和超速行驶,以及合理使用空调系统,都有助于提高燃油经济性。

奥德赛是一款功能强大的车型,但只有通过合理使用并掌握技巧才能充分发挥其优势。

希望以上的技巧攻略能帮助到奥德赛车主,提高驾驶体验和使用效果。

2021 Honda Odyssey 车座调节说明书

2021 Honda Odyssey 车座调节说明书

The controls for the adjustable driver’s power seat are on the outside edge of the seat bottom. You can adjust the power seat with the ignition switch in any position. Make all seat adjustments before you start driving.To change the lumbar support, movethe lever on the right side of the seat-back forward or backward.Keep moving the lever forward or backward until you find a suitable position.The passenger’s seat has two switches. One moves the seat forward and backward, and the other raises and lowers the seat.See pages for important safety information and warnings about how to properly position seats and seat-backs.U.S.EX,EX-L,LX-V6and EX-V6Canadian EX-L,SE-V6and LX-V61413U.S.EX-V6Canadian EX-V6U.S.EX,EX-L and EX-V6Canadian EX-L and EX-V6Power Seat AdjustmentDriver’s Lumbar SupportInstruments and ControlsThe height of your driver’s seat is adjustable.To raise the seat bottom,repeatedly pull up the lever on the outside of the seat cushion.To lower the seat,push the lever down repeatedly.To adjust the seat forward orbackward,pull up on the bar under the seat cushion’s front edge.Move the seat to the desired position,and release the bar.Try to move the seat to make sure it is locked in position.U.S.VP and SECanadian DX-G and SEFront Seat AdjustmentsDriver’s Seat Manual Height AdjustmentThe height of your driver’s seat is power adjustable. Pull up on the switch to raise the seat. Push it down to lower the seat.Make all adjustments before you start driving.They are most effective when you adjust them so the back of the occupant’s head rests against the center of the restraint.The front and rear head restraints adjust for height. You need both hands to adjust the restraint. Do not attempt to adjust it while driving. To raise it, pull upward. To lower the restraint, push the release button and push the restraint down.U.S.EXCanadian EX-L,SE-V6and EX-V6Driver’s Seat Power Height AdjustmentInstruments and ControlsThe back of the rear seat folds down, giving you direct access to the trunk. The seat-back can be released from inside the vehicle or inside the trunk. To fold down the seat-back from inside the vehicle,insert the master key in the lock on the rear shelf. Turn the key clockwise,pull down the top of the seat-back,then release the key.To release the seat-back from inside the trunk,pull the release loop under the trunk panel.To lock the seat-back upright,push it firmly against the trunk panel.Make sure it is latched in place by pulling on the top of the seat.Folding Rear SeatMake sure all rear shoulder belts are positioned in front of the rear seat-back whenever the seat-back is in its upright position.Make sure all items in the trunk, or items extending through the opening into the back seat, are secured. Loose items can fly forward and cause injury if you have to brake hard. See on page .Never drive with the seat-back folded down and the trunk lid open. See on page .For security, this cover can be locked and unlocked only with the master key. To lock the cover, insert the key and turn it clockwise.Never drive with this cover open and the trunk lid open.See on page.5252164Carrying CargoCarbon Monoxide Hazard Carbon Monoxide Hazard Instruments andControls。

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9.6 电台广告
10.1
硬广 告知上市信息及上市活动,吸引用 户到店
软文
展现新车魅力点与价值感,阻击新 车上市提价的负面报道。
发布篇
上市篇 公关软文
操作要求
8月22日-9月5日之间,每个城市必须安排1-2期的发布稿投放,且版面要求为四分之一彩版或以 上。
09年9月6日当天,每个城市必须投放一次1/2版彩色的奥德赛广告,如第一家媒体广汽本田当天 有投放计划,则选择第二家媒体。
交订金用户,赠送新一代奥德赛车模一台。
感谢信:由于认证原因,所以北京区域要延迟至9月中旬才能上市,在此诚挚感谢广大用户对广汽本田的一贯 支持。
——9——
新奥德赛上市发布运营手册
二.奥德赛上市特约店工作部署 2、媒体投放规划
目的
最大化告知奥德赛上市信息,为全国特约店汇聚人气。
投放形式
8.22
电台 展现全新的产品形象与品牌形象
奥德赛 岁末促

※特约店的平面媒体投放顺序,要依照广汽本田的投放规划安排进行,不能把后期稿件提前进行投放。
——5——
新奥德赛上市发布运营手册
二、奥德赛上市特约店工作部署
——6——
新奥德赛上市发布运营手册
二.奥德赛上市特约店工作部署 1、预热期特约店筹备
目的及目标
目的:预告奥德赛上市信息,邀约新、老客户来店赏车及参与上市活动,为奥德赛上市汇聚人气及储备 客户资源。
产品定义
领世代·多功能轿车 一次又一次进化,车如是,车主亦然,是领导着下一个时代、开创新起点的多功能轿车。
目标人群定位
品牌口号 传播主题
30-40岁之间的中高层管理者,私营业主 TEAM LEDER “新领秀阶层” 无论是在家庭中,工作中,还是在朋友间,他们总是这个团体的核心关键。他们拥有超越同侪的 个人魅力,也具备作为小团队领袖的能力与胸怀。
价值延伸
2003年,第三代奥德赛(Odyssey)在日本诞生,2005年在中国市场推出。它完 美地展现了“多功能轿车新锐派”的定位,外观更流畅、华丽,内饰更时尚,更 有科技感。在操控性、舒适性和安全性上进一步强化,实现了豪华轿车价值的全 面延伸。
2006年,广汽本田推出全新改款的07款奥德赛,在秉承奥德赛优势的同时,改进 前灯与尾部组合,令外型更显大方、时尚;新增高贵艾美紫色,把奥德赛新锐本 质表露无遗。
三、上市后市场推广强化指引··························································24-29P 1、店头试驾邀约活动 2、奥德赛全国试乘试驾活动 3、店外巡展活动 4、集团客户品鉴试驾活动
附:预热期与上市期的重点任务一览···················································31P
相关物料清单··········································································32-34P
新奥德赛上市发布运营手册
一、奥德赛市场定位及市场推广规划
——1——
新奥德赛上市发布运营手册
一. 奥德赛市场定位及市场推广规划
09年9月7日-09年10月31日期间,每个城市的特约店在下属所规定的每个媒体上投放至少一次 1/2版彩色的奥德赛广告。
媒体建议 补充说明 上市通稿
各城市特约店请详细参考广汽本田建议投放媒体。
各特约店请参考广汽本田媒介投放计划安排,以便相互错开投放。
②彩/短信
登记预订
意向客户登记表 登记意向用户信息,为奥德赛上市储备客户资源。(顾客登记表需在9月7日前反馈到tiany@邮箱)
序号 名字
联系方式
获知信息方式
DM
短信
店头
朋友告知
1
2
3
……
预订信息录入
29奥德赛将于8月21日发布会后正式接受预订,特约店须将每日登记、预订情况及登记人数及时录入DMS系统,同时 认真分析客户对车型、颜色的需求,切实做好N+3的需求填报。
二、奥德赛上市特约店工作部署························································6-23P 1、预热期特约店筹备(8.22-9.5) 2、媒体投放规划 3、上市期店头布置规划(9.6) 4、上市日执行(9.6) 形式一:单店店头上市 形式二:重点城市联合上市
12月
展开期 领秀生活模式展开传播
光辉篇
回家篇
内饰篇
报纸
软 杂志 性
网络
引起期待
线下 公关
专业技术说 明会
大众媒体试驾报告
产品技术功能点的深入剖析
专业媒体试驾报告
(杂志、网络)
领秀名人生活形态
领秀人物专访-领秀宣
(杂志、网络)

(杂志、网络)
LEADER才能/TEAM合作指数软件
(商界名人) (时尚名人)
意向用户短信告知(银行、保险、车管所、全 球通俱乐部、健身会所等系统获取轿车意向用户
信息) 新奥德赛上市发布运营手册
一. 奥德赛市场定位及市场推广规划
4、广汽本田上市推广行程
7.25
8.22
导入期 领秀概念导入 产品魅力引导
9.6
上市期 产品上市告知 变化点说明
报纸
硬 广
TVC
发布篇
上市篇
10月
11月
DM折页 短信
商业中心、CBD、高端社区的DM派发、私营、日系企业、老车主(ODY、03ACC)
短信通知奥德赛上两代的老用户、集团用户、大客户(依据原有老用户的数据信息系统)。 意向用户短信告知(通过银行、保险、车管所、全球通俱乐部、健身会所等系统获取意向用户信 息)
电台广告 店外广告
区域性电台广告/阿里巴巴等网络 特约店5公里内优势区域全面传播信息、店头布置
舒适版到店
领秀版到店
➢车型信息
首批发车保证每店至少三台新一代奥德赛豪华版(EXIS)HG6481BAA
首批发车车型颜色
暴风银 NH737M
首发颜色
丝缎银 NH700M
神秘蓝 BG55P
适版于9月下旬到店
领秀版于11月上旬到店
√ √√
➢特殊声明 北京区域将延迟至9月中旬才能正式销售新一代奥德赛,为平抚意向客户不满情绪,促进其下订,特采取以下措施。
——开发者理念
——2——
新奥德赛上市发布运营手册
一. 奥德赛市场定位及市场推广规划 2、新一代奥德赛诉求与定位 ➢新一代奥德赛4大诉求点
在全領域(公用&私用),自我・伙伴・家庭都可活用的车。
➢新一代奥德赛市场定位
——3——
新奥德赛上市发布运营手册
一. 奥德赛市场定位及市场推广规划
2、新一代奥德赛诉求与定位
特约店布置物料
仅为参考示意,以最终上传FTP的版本为准
类别
名称
内容
用途
针对目标 使用说明
规格
制作要求
展车区
预热展 上市倒计时、

预定数
新一代奥德赛上市首批发车安排
营造期待 感
到店客户
特约店制 作
➢发车安排
8月21日
8月22日
9月6日
9月下旬
11月上旬
2x2.5m
背胶
活动节点
全国发布
到店车型
预热告知
特约店上市 豪华版到店
二.奥德赛上市特约店工作部署
① DM折页
特约店要在DM文件上刊登以下信息: a) 凭DM到店登记即送小礼品。 b) 参与试乘试驾更送试驾礼品。 c) 保有用户的置换优惠信息。
仅为参考示意,以最终 上传FTP的版本为准
新一代奥德赛,领秀登场
非轿车、非MPV,非个人主义,最轿 车化设计,最多功能血统,最是独创 典范,新一代奥德赛即将领秀登场, 广汽本田**店特邀您光临赏析,一瞻 新领秀风采。
30
客户邀约
通过电话及邀请函形式,邀约意向用户、预订用户及集团大客户、媒体来店参与上市活动。(邀请 函设计在21页)
其它
礼品筹备
派送的DM宣传单张(DM设计详见后页) 到店礼品 到店试驾礼品 到店参与9.6日上市活动的纪念礼品
——8——
新奥德赛上市发布运营手册
二.奥德赛上市特约店工作部署
预热展板
精益求精
1999年12月,Honda在日本市场正式推出了第二代奥德赛。 第二代奥德赛造型设计基本遵从于第一代车型,但制作更精良。其自身良好的性 能,以及“多人乘坐多功能轿车”理念深入人心,令其销售相当火爆。 第二代奥德赛于2002年在广汽本田投产,得到中国市场的广泛认可。
第三代奥德赛 2003年-2008年
1、品牌发展
➢品牌起源
ODYSSEY原意为”长途冒险旅程”,来源于古希腊长篇叙事诗Odysseia. (奥德赛/主人公奥德修斯十年漂泊的冒险故事) 名称包含了开发者以下的希冀: 即使在长途旅行,家人和朋友也能一起舒适、安全地享受心潮澎湃的冒险旅程。
➢品牌发展
第一代奥德赛 1994年-1999年
突破传统
新奥德赛上市发布运营 手册
2020/11/21
新奥德赛上市发布运营手册
目录
一、奥德赛市场定位及市场推广规划···················································1-5P 1、品牌发展 品牌起源 品牌发展 新一代奥德赛上市 2、新一代奥德赛诉求与定位 新一代奥德赛4大诉求点 新一代奥德赛市场定位 产品定义/目标人群定位/品牌口号/传播主题 3、针对目标用户的上市信息告知手段 4、广汽本田上市推广行程 5、特约店上市推广规划安排
1994年10月,Honda在日本市场首次推出一款定位为“多人乘坐多功能轿车”的 五门七人房车,命名为奥德赛(Odyssey),它的推出赢得了消费者的广泛青睐。
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