会展英语1-1
《会展英语》课程教学大纲
《会展英语》课程教学大纲学分：2学时: 32学时适用专业: 商务英语专业一、课程性质与任务本课程的性质为专业基础技能课程。
旨在使学生了解和掌握展览和会议业务等方面的知识和实务操作流程，包括展前、展中、展后的具体服务以及会议准备、会议预算、会议邀请和会议座位安排等现场工作等。
同时通过会展专业知识的学习，了解会展专业词汇和专业术语的英语特点，提高英语在会展领域的应用能力，从而为在国际会展行业工作和发展打好良好的专业和语言基本功。
前导课程:英语口语英语写作商务英语翻译后续课程: 外贸函电二、课程目标本课程除了讲授会展业基本内容及进行展览和会议业务各个环节的实践外，还包括训练学生在英语词汇、英语听、说、读、写、译方面的应用技能。
词汇方面：能够领会和掌握每一单元课文后“普通词汇”的发音、词性、中文意思，并能够在日常的口头和笔头交流中熟练运用。
掌握会展专业术语的用法是本课程的较高要求，学生应该通过各种词汇练习，提高和加深对每一单元的专业术语的理解，努力做到准确和得体。
口语方面：能够按照任务要求听懂对方的问题并运用所学的专业知识和专业词汇得体地表达工作内容，语音语调清晰，音调适中，发音标准；同时能恰当地运用一些交际策略或技巧较好地处理工作中遇到的实际问题。
阅读方面：能够读懂有关会展方面的文章和材料，掌握所读材料的主旨和大意，了解说明主旨和大意的事实和细节，能进行一定的判断和推论；既能理解句子的意义，也能理解上下文的逻辑关系。
翻译方面：能够翻译中英文的会展专业术语，做到拼写正确，大小写无误；能够运用课文中或学过的专业术语翻译文字材料，做到无明显的语法错误，逻辑严谨，用词得当。
写作方面：能够熟悉各种会展文案的格式和语言特点，根据任务要求用英语撰写出切题、完整、条理清楚、语法正确、语言通顺得当的文字材料。
三、教学内容及具体要求Unit 1 选择展会地点一．学习目标1.熟悉选择展会地点前须考虑的各项因素。
2.会和同伴用英语讨论如何选择合适的展会地点及原因。
会展的英语单词
会展的英语单词会展是指会议、展览、大型活动等集体性的商业或非商业活动的简称。
特定主题的会展是指围绕特定主题集合多人在特定时空的集聚交流活动。
那么你知道会展的英语单词是什么吗?下面来学习一下吧。
会展的英语单词1：Exhibition会展的英语单词2：Exposition会展的英语例句：你的艺术作品还是在公共的地方会展嘛?Your works are still being exhibited in public places!这个会展大厅也是及其巨大的。
An exhibition hall is also huge.在会展和会展的启动和管理阶段，时间是最宝贵的资源。
Time is the most precious resource in starting and managing meetings and expos.建成国际食品会展经贸中心。
Construct a international foodstuff promotion and exhibition1/ 4trade center.你知道么，南宁国际会展中心是南宁市的一个标志性建筑，造型像朵花。
You know, Nanning International Exhibition Center, which looks like a flower, is the landmark of Nanning.本届动漫节设立了会展、论坛、大赛、活动四大板块的40多项活动。
The current festival conducted more than40 activities in four categories, namely exhibitions, forums, competitions and events.以上的人流管理措施将应用于往后在会展中心举行的文娱活动。
These measures will also be implemented for future entertainment events.会展中心有活动隔断，它可以根据会议或展览会的需要来分隔场地。
会展英语词汇
常用会展英语词汇Attendance：展览会人数,包括参展商和参观商等展览会上的各种类别的人。
Attendee：展览会的参加者,一般指展览会或会议的代表、参观商和观众，但不包括参展商.Attendee brochure：发送给参观商或观众，吸引他们赴展览会参观的参观商手册.Air freight：空运货物。
Air waybill/Air bill：（货物）空运单,在航程上可以涵盖货物从发运地到目的地间的国内、国际航空运输.Adjustable standard：是一种可以在其上随意安装展板的展架立杆。
Aisle：观众人行过道或通道.Aisle signs：悬挂于展厅内的、用于标注过道名称或编号的过道标识。
Assembly：展位搭建.Agent:代理。
Booth:展位(摊位），在美国，一个标准展位是10×10平方英尺。
Booth area：摊位面积.Booth number：摊位号。
Booth personnel：展台工作人员。
Booth sign：摊位楣板，用于标识参展商的公司名称、摊位号等. Booth size:展位尺寸。
Blueprint：展位设计施工图。
Backwall booth：靠墙展位，其后背墙紧靠展馆墙壁，常被称之为边缘展位。
Buying team：(公司）采购小组。
Bill of lading（B/L)：提单。
Bonded warehouse:保税仓库。
Bone yard：运输代理公司在展览现场所拥有或租用的、用于存放展品空箱的仓库。
Consumer show：面向公众开放的展览会，一般需要买票进入，这种展览会又称公共展。
Convention：泛指大型会议、展览或者两者兼而有之。
Corner booth：位于两个或两个以上人行通道交汇处的展位，一些展览会组织对这样的展位收取额外费用。
Carnet:允许展品临时出口的海关批准文件。
Cartage：货物运输费，或指展品从港口到展馆的短距离运输。
会展英语-Unit 1
Which category are they in?
consumer show trade fair trade show
mixed show
http://www.uQΒιβλιοθήκη /
Passage 2
• SeQng up a planning commi:ee • Appoin2ng an experienced exhibi2on coordinator • Planning a budget • Sponsor • Expenses • Funding sources • revenue • Choosing a suitable venue • Finding poten2al exhibitors • Sending out personal invita2ons • Publicizing the exhibi2on • Seminars • Workshops
An experienced team An expereinced coordinator Projected revenue
When selec-ng the !me and venue for an exhibi-on,
what should be considered ?
Task 4: Listen and answer
1. What was the topic of the mee2ng? 2. What was the name of the trade fair? 3. Why did they decide to put the fair in the middle of Jan.? 4. What did Chris ask Lily to write down in their prospectus?
《会展情景英语》Unit1会展产业介绍
L: Yes! That’s why we seize every chance to take part in exhibitions.
S: Does your company really benefit by attending exhibitions? L: Yes, at exhibitions, existing clients, and potential buyers, can
it has had rapid and remarkable growth in recent years.自从 建立开放中国会展业以来，近年来它获得了快速和显著的增长。 4. In my opinion, a trade fair is one of the most effective ways to establish and maintain client relationships.在我看来，贸易展览 是建立和维护客户关系的最有效的方法之一。
情景对话
Dialogue 2
Student Wu is consulting with Professor Liu about China Import and Export Fair. He is an university student and desires to be a volunteer at the China Import and Export Fair. W=student Wu L=Professor Li
无忧PPT整理发布
L: Hello Mr. Shen. How nice to see you here again. S: Me too. It has been five years since we last met in Jilin. How are
会展实务英语
Unit 1Air one's views frankly 直抒己见Bring forward 提出Go further into 深入Take-off stage 起步阶段Brand-names 品牌Lose no chance 不失时机Virgin market 新兴市场Strive for 努力Market share 市场份额Participate in 参与By means of 通过......方式Feasibility study 可行性研究Go deeper into 更深入......Tap into 利用End-users 最终用户Shopping malls 购物中心Make a point on 阐述清了......For one's consideration 供参考Newspaper clipping 剪报Hi-tech 高科技Keep abreast with 跟上；与......并驾齐驱Hold a leading position 处于领先地位Statistical figures 统计数据Cause great concerns 关注Parts and component 零部件Target groups 目标群体Sewage treatment 污水处理Trade associations and societies 行业协会和学会Year-round 终年Be involved in 涉及Get the ball rolling 启动，发动Green hand 新手Take the challenge 勇于挑战Organization structure 组织机构Time slot 时间段Market structure 市场调查Draft version 草稿Unit2Sales promotion 促销Hit the point 正中要害Company catalogue 公司简介册Make business trip 出差Get in contact with 与......取得联系State-level 国家级的Membership directory 通讯录Build up 建立Chinese partner 中方合作伙伴Ask for 请求Team-work 团队合作Make our an exhibition brochure 撰写招展书Kick off 启动Lend a hand 帮忙Just name it 请讲Work out a framework 起草一份大纲Look to 注意You're expert on that! 您很在行啊！Stage a society's annual meeting 举办学会年会At hand 在手边，现成的Get declined 被婉言拒绝In vain 徒劳At a loss 不知所措Know-how 技术诀窍Industrial portal 行业门户网站Facilitate sourcing 方便查找Well prepared 充分准备Cope with 处理No wonder 难怪Get stuck 无言以对Unit3Come straight to the point 直奔主题Be short of 短缺On the right track 步入正轨Piles of orders 大量的订单Keep pace with 与......保持一致Share one's experience with 同某人分享经验Take a glimpse of 看一眼Preferential conditions 优惠条件Early booking 早预定Key accounts 重点客户Contact means 联系方式Be tied up with 忙于......Targeted group 目标群体Marketing events 营销活动Take charge of 负责Product presentation 产品介绍Comprehensive fairs 综合性展览In case 如果Take advantage of the occasion 充分利用这样的机会On the run 忙碌Stick to 坚持Sensational effect 轰动效果Professional audience 专业观众Advertising resource 广告资源All-round 全方位的Cost-effective 节约成本的Keynote speech 主旨发言Overall package 整体打包方案Unit 4(be) on the midway 在进行中Bring about 带来Enter into the contract 签合同Make payment 付款A small fraction of 一点儿Show up 展示Go for 选择Right on! 对极了！Meet up with 碰到A great many 许多Make sense 有意义Make sense of 理解Minimal budget 最少的预算Product briefing 产品发布会Above mentioned 以上提及到的Participation contract 参展合同Express courier 快件Contract terms 合同条款Make a deposit of 预付多少押金Participation fee 参展费Grace period 宽限期Electronic file 电子文档Kind of workable 似乎可行CEO summit 首席执行官高峰会Asia-Pacific region 亚太地区Create a buzz 引起轰动Have a media interview with sb. 采访某人TV coverage 电视报告Advertising billboard 大广告牌Package price 组合价格Favorable condition 优惠价格Cost-benefit 成本效益Upper level 上层Do a favor for sb./do sb.a favor 帮某人一个忙Beneficiary's address 受益人地址Bank charge 银行手续费Accounting practice 财务常规Payment statement 付款凭证Official receipt 正式发票Relevant documents 相关文件。
会展英语Unit_1_Preparations_for_Exhibitions
someone whose job is to choose and buy goods for a large store, factory, or shop to sell
someone who visits a place or an event
buyer
a person or business that pays money to support an event
information from the text.
UFI (The Global Association of the Exhibition Industry)
Founding time
Founding place Initial name (French) Number of mema store that sells the goods of a particular manufacturer or wholesaler 出售特定制造商或批发商的货物的商店
II. Reading
Task 1 Read the text and fill in the form below with the
上海世博会中国馆
香港会议展览中心
国际展览联盟 （全球展览业协会）
I. Lead-in Practice
Task 2 Brainstorming: Match the terms in column A with
the definitions in column B.
A
B
organizer exhibitor
a person, company, or organization that has made or owns something shown in an exhibition
会展英语词汇
会展英语词汇1. Exhibition hall 展厅2. Exhibition center 展览中心3. Booth 展位4. Exhibition booth design and construction 展览展位设计与搭建5. Stand 摊位6. Show 展览7. Event 活动8. Trade fair 贸易展览9. Conference 会议10. Convention 大会11. Sponsor 主办单位12. Co-organizer 协办单位13. Organizer 承办单位14. Exhibition profile 展览概览15. Exhibition directory 展览目录16. Exhibition regulations 参展须知17. Exhibition planning 展览策划18. Exhibition marketing 展览营销19. Exhibition promotion 展览宣传20. Exhibition execution 展览实施21. Exhibition management 展览管理22. Exhibition service 展览服务23. Exhibition visitor 参观者24. Exhibition staff 参展商人员25. Stand builder 展台施工搭建商26. Stand builder 展台保洁员27. Exhibition organizer 组展商28. International exhibition 国际展览29. Local exhibition 地方性展览30. Trade exhibition 专业性贸易展览31. Consumer exhibition 综合性消费展览32. Mixed exhibition 综合性与专业性相结合的展览33. Hybrid exhibition 既有综合性的又有专业性的展览34. Opening ceremony 开幕式35. The curtain-raising ceremony 开幕典礼36. Closing ceremony 闭幕式。
会展英语实用英语教程李红英课件unit1
Warm-up
Dialogues
Writing
Reading
Dialogue 2. Asking for Information about a Trade Fair
A potential exhibitor Mr. Smith telephones the trade fair to ask for information. Ms. Zhang, an assistant of the fair, answers the phone call. S:Good morning. I’m calling because I saw your ad in China Daily this morning about your Trade Fair. Z: Thank you. Let me give you some information about it. The trade fair will be held in Guangzhou, China, from April 15th to 30th. If you want to attend it, you can download the Application Form from the net. S: OK. How about the deadline for registration﹖ 3
中国会展业现状与展望
The Present and Future of China’s Exhibition Industry
一、中国会展业现状的特点
Characteristics of China’s Exhibition Industry
中国经济发展为会展业创造条件
Chinese economy’s take-off paved the way for the exhibition industry
会展英语Unit1
7. Choosing the venue that works best for your show involves many important considerations.
要选择最适合你的展览场馆，应进行多方面的考虑。 8. There are about 15 000 products on display.
Situational Dialogues
Dialogue 1 Dialogue 2
Notes on the Dialogues:
1. Kunming Import & Export Commodities Fair 昆明进出口商品交易会 2. two-way communication 双向沟通 3. web page 网页 4. Nothing beats the impact of a live demonstration.
necessary parties ➢sourcing exhibitors or speakers relevant to the
theme of the exhibition ➢planning the program ➢executing the exhibition plan
Section Two: Speak and Act
18. publicize v. 宣传，宣扬 19. registered a. 注册的，登记过的 20. theme n. 主题 21. scale n. 范围，规模 22. accompany v. 陪伴，陪同 23. delegation n. 代表团 24. interpreter n. 译员，口译者 25. volunteer n. 志愿者
Lesson Two Planning the Exhibition
会展英语1
德国森根堡自然博物馆
建在法兰克福市的森根 堡自然博物馆是德国最 大的自然博物馆，也是 世界上最著名的一流博 物馆之一。
森根堡自然博物馆从世 界各地收集的动植物标 本、古生物化石标本和 矿物岩石标本有数百万 件，许多馆藏都是稀世 之宝。
卢浮宫（Musé e du Louvre）
世界上最古老、最大、最 著名的博物馆之一。位 于法国巴黎市中心的塞 纳河北岸（右岸），始 建于1204年，历经800 多年扩建、重修达到今 天的规模。也是法国历 史上最悠久的王宫。
What is MICE English?
会展英语是一门有专业内容的英语工具类课程，
需要搜集、记忆、掌握专业词汇。学习、了解 专业词汇越多，效果越好。
学习会展英语对我们的未来工作有实际价值，
将在未来的工作中直接使用，会展是一种国际 化的重要表现形式。
本学期课程安排：完成 Unit 1--Unit 16 教学，
展会搜索
展会洽谈 展会后续
1. 世界著名展馆
大英博物馆 英国国家博物馆（British Museum），又名不列颠博物 馆，位于英国伦敦新牛津大街 北面的大罗素广场，成立于 1753年，1759年1月15日起正 式对公众开放，是世界上历史 最悠久、规模最宏伟的综合性 博物馆，也是世界上规模最大、 最著名的博物馆之一。藏品主 要是英国于18世纪至19世纪发 起的战争中掠夺得来。主要受 害国家包括希腊、埃及及中国 等。
会展英语(1)
会展英语对话Member：陈琴、林土英、李艳婷Dialogue1Phone the Organization Committee of the Toy FairMiss Li (L) is a sales manager of PM company, calls Miss Chen(C), an assistant of Toy Fair to ask some question about the fair. C:Hello, this is Organizing Committee of toy fair, what can I do for you?L: Hello, I’m the sales manager of PM company, I would like to know something about the Toy Fair in July.C:Well, our fair will be held on July 15th.L: Oh, I see, could you give me some ideas about your price? And please quote us the best possible price.C:We are pleased to make you an offer for our exhibition , and the average price of a standard booth 2000 dollars , this price according to its location and which floor is on.L:Oh, this price is more than we expected, could you lower the price of the spot?C:Of course, if you want to take part in the exhibition and sign up now, we will reduce the price by 5%.L:Ok, that’s acceptable. By the way, could you tell me what can I do if I’m not able to attend the exhibition.C:You may cancel the registration and notify us either by letter,fax, telephone call, or email.L:Ok, I’ll sign up now. And I need you to tell me how the setting up of the booths.C:I think you can find some booth contractor to understand the situation, I can give you some reference.L:Fine, please give the number of the booth contractor to me.C:Well, I'll give phone numbers and build business writing to you in the mail, please check.L:Ok, thank you, Goodbye.C: It’s my pleasure. Bye.Dialogue2Receiving at the airportMiss Chen(C), an assistant of Toy Fair is receiving Miss Lin (L2) , a purchasing manager of Guangzhou Toy Company(VIP trade visitor) at the airport.C: Excuse me, are you Miss Lin, the purchasing manager of Guangzhou Toy Company?L2: Yes.C: I am Miss Chen, an assistant of Toy Fair. Nice to meet you.L2: Nice to meet you, too. Thank you for coming to meet me.C: Yo u’re welcome. Our car is just over there. It’s about anhour’s drive from here to the Pazhou Complex. By the way, where is your luggage and how can I pick it up?L2: Just here, thank you!C: My pleasure. This way, please. I am driving you to the Baiyun Hotel.(After half an hour ,they are arriving the Baiyun Hotel.)C: I hope you can enjoy yourself in this Toy Fair.In July 15th, the exhibition is starting, PM company’s booth.Dialogue3Receiving the VIP’s and making a dealMiss Li(L), a business representative of PM Company, is receiving Miss Lin(L2), a purchasing manager of Guangzhou Toy Company. Miss Lin (L2) is interested in the toy products and place a big order at Miss Li’s company.L:Good morning, welcome to our display, I am the business representative of PM Company. (Please make yourself at home) Can I help you?L2:Good morning, I am the purchasing manager of Guangzhou Toy Company, here is my business card. I am glad to see so many ofproducts at this fair. I am very interested in them.L:Glad to meet you, Miss Lin. Thank you very much for your high praise of our products. And here is my name card.L2:Great! This is my first visit to the fair. Everything is new to me. Would you please tell me about your products?L: OK. Now we have a good variety of our new products display here. Our products are already been exported to USA, Canada, South-eastern Asia and so on. They sell well at nationally and internationally. It is pretty popular with public.L2:That’s good! What’s about the respond of your customers for your products?L:Our products because of good quality, low price and cute design are well-known all over the world. Our company specializes in the design of products.L2:I am curious about your bamboo toys and dollars. Would you please give the latest product catalogue in order to my understand better.L: Of course! This is our latest product catalogue. You can have a look.L2:Thank you! I am thinking of placing a big order. Would you please give me your prices on these products?L:OK. I am sure that you will be satisfied with our high qualityand reasonable price. If you place order over 2000 pieces, you can have a discount about 5%.L2:I am afraid I can’t agree you there. You price is much higher than other companies. Our company will place an order over 3000 pieces. Can I have a lower price?L:Please consider our superior quality, it is worth the price.L2:If you can give 10% discount, I will place the order right now. L:OK, I agree. Let’s sign the contract now.L2:Of course, Miss Li. I think we will be business partners for a long time to come.L: That’s great! Thank you! See you.L2: See you then!。
会展英语
第一部分会展简介about MICE第一节会展的定义和分类Definition and Classification of MICE一．会议的分类二．展览的分类第二节会展中心常见的组织结构和职位Organization Chart and Position of Convention and Exhibition Center一．会展中心常见的组织结构Organization Chart of a Convention and Exhibition Center二．会展中心常见职位Position of a Convention and Exhibition Center第二部分展览及其服务Exhibition and Service第一章招展Exhibition Invitation第一节展会招展函的主要内容及样板Main Contents and Sample of the Exhibition Invitation Letter一．招展函的主要内容Main Contents of the Exhibition Invitation Letter二．招展函样板Exhibition Invitation Letter Samples1.展会介绍2.以往展会回顾3.本届展会的特色和创新之处4.展会招商和宣传推广计划-1---传统展会5.展会招商和宣传推广计划-2—传统展会6.参展办法7.其他信息第二节参展信息手册的主要内容及样板Main Contents and Samples of the Exhibitor Manual一．参展信息手册的主要内容Main Contents of the Exhibitor Manual二．参展信息手册样板Exhibitor Manual Samples(一)前言1样板1—侧重性前言2. 样板2—一般性前言(二) 展览场地基本情况1. 展馆交通图样板2. 展馆及展区平面图3. 展览场地的技术参数展馆的水电供应情况等(三)展会的基本信息(四)展会规则1. 有关证件的使用和管理规定Regulation of Badge Usage and Issue2. 消防及安全条例Fire and safety Regulation3. 展品安全及其保险（Exhibit Security and Insurance）4. 展出规定Stand Operation5. 展台清洁Stand Cleaning6.展馆损坏及赔偿Ｈall Damage & Penalty7.知识产权Intellectual Properey Rights8.不可抗力Force Majeure(五)展位搭建指南（六）展品运输指南（七）旅游指南（八）相关表格1. VIP客户邀请申请表2. invitation Tickets Application Form 参观券申请表3．Exhibitor Passport Application form 参展商通行证申请表4. 境外人员邀请函5. Contractors information 承包商资料录入表6. Exhibit Detail 展品资料7. Invitation Letter for Visa Application 申请签证邀请函第三节报名与预订展位Application and Booth Reservation一．受理参展商报名与预订操作流程Flow-chart of Handling with Application and Booth Reservations二．受理国内客商出国参展，观战申请一般流程Flow-Chart of Handing with Application for Outbound Exhibitions三．受理展位预订需特别留意的要素Key Factors in Booth Reservation Record四．展位预订表样本Samples of Booth Reservation Form1.展会承办商向展馆预订展位2.参展商向展会组织方预订展位3.参展商通过展会组织方预订客房4.展位租金标准（样板）五．展位预订确认书Letter of Confirmation六．常见的展位类型Booth Types1光地展位Raw Space/Bare Space2.摊位Booth七．展会设备收费价格表样板Service Rate Chart Samples1.展台用水,电，气价目表Price for Water Supply, Electricity and Compressed Air2.电器及通讯设备租用Additional Equipment Rental3.道具租赁价目表Rental for Furniture4.花租赁价目表Rental for Flowers and Plants八，经典对话Classical Workplace Dialogue九．常用句型Useful Drills第二章布展Exhibition Installation第一节报关Customs Declaration一．展览会备案Exhibition Reporting and Registering二．一般展品出入境通关流程Flow-Chart for General Exhibits to get Through the Customs1.国外展品入境通关流程图2.国外展品出境通关流程图3.国外展品出入境报关手续流程图三．常用报关单证Frequently Used Documentation for Customs Declaration1.国外展品进出境所需报关单证2.国内展品出入境报关的主要单证四．常用报关单证样板Documentation Samples1,出口货物报关单样板2.展品报关清册样板3.暂准展览报关清单样本4.进口展览品报关清单样板5.代理报关委托书样板6.原产地证明书样板五．展品进口报关常见形式Common Methods of Import Declaration1.ATA形式2.保税形式3.再出口形式4.进口形式第二节展品运输与保险Exhibits Transportation and Insurance一．展品运输Exhibits Transportation1.展品运输流程图二，展品运输指南样板Sample of Transportation Guidelines1.指定承运商的联系方式Official Freight Forwarder2.货运途径Shipping Routing3.收获人信息Consignee4.运输时间安排表Shipping Deadline5.所需交付的文件Required Documentation6.唛头和包装要求Case Marking and Pacing Requirement7.服务及收费标准Services and Rates for Handing8.保险Insurance9.其他说明Others三．代理运输合同Transportation Agreement第三节展台搭建拆卸Booth Construction and Dismantling一，展台搭建的原则Principles for Booth Construction二，展台承建与租赁服务Construction and Rental Services1.标准摊位装修表格样板2.Standard Package Stand Configuration 标准展台基本设施3.标准摊位装修表格样板4.特殊装修申请表样板三．展台搭建与拆卸须知Instruction for Booth Construction and Dismantling1.标准展台Standard Booth2.光地展台Raw Space3.两曾式展台设计Double-Deck Booth Design4.展馆室内吊点Hanging Points5.非大会指定搭建商登记流程Registration Procedure for Non-Official StandfittingContractors6.展馆管理费用Hall Management Fee7.施工押金Construction Deposit8.加班费用Overtime Charge9.展台清洁Stand Cleaning10.电力供应Electricity Supply11.预订额外设施Additional Facilities实用职业英语会展英语主编：胡志勇Unit1.Historical Development of ExhibitionsUnit2.Value of ExhibitionUnit3 Regional Development of ExhibitionUnit4 International and National Exhibition Organization会展英语Unit 1 Trade ShowTextA How to Organize a Trade Show?TextB How to Organize a Trade Show Display?Unit 2 Exhibition PlanningTextA A Guide to Successful Exhibition Planning in ChinaTextB The 20th China Harbin International Economic and Trade FairUnit 3 Booth DesignText A Exhibition Booth DesignText B how to Create an Exhibit Booth for ImpactUnit 4 Propaganda and ServicesText A Propaganda and Services of the Target CustomersText B Services of the Target CustomersUnit 5 Shanghai World ExpoText A Another Coming-of-age Party for Brand ChinaText B Exibition Registration ProcedureUnit 6 Canton FairText A Canton Fair Sends Multiple Signals on Promoting China's Double-Stable Policy to Ensure Forign Trade Continued to RecoverText B Canton FairUnit 7 Shanghai Auto ExpoText A The 13th Intermational Automobile and Manufacturing Technology Exhibition Strikes High Profile Pose Next SpringText B How to Organize an ExhibitionUnit 8 Exhibition Industry Development in ChinaText A China Has Become the Focus of World Attenion Exhibition Big CountryText B Third Shanghai Intermational Sofware and Applied Products Exhibition 2009Unit 9 Exhibition ServicesText A Exhibitor Service KitText B Hotel Reservation FormUnit 10 Cninese Exhibition IndustryText A Brief Report on the Chinese Exhibition IndustryText B Exhibitor Identification Form and Free Entry in Exhibits Preview/Virtual Booth Appendix:Exhibition Term会展英语Chapter 1 展会性质确定Confirmation of the Exhibition Character Unit 1 综合会展Comprehensive ExhibitionUnit 2 专业会展Professional ExhibitionChapter 2 展会流程介绍Introduction of the Exhibition Procedure Unit 1 展会时间Exhibition TimeUnit 2 展间交通Exhibition TrafficUnit 3 展见会议Exhibition MeetingChapter 3 展会合同签订Signing Exhibition ContractUnit 1 权力义务Rights and ObligationsUnit 2 付款方式PaymentChapter 4 展会效果确定Confirmation of the Exhibition Impression Unit 1 普效展厅General Exhibition HallUnit 2 特效展厅Special Exhibition HallChapter 6 地接工作介绍Reception Work IntroductionUnit 1 定点集合Setting the Time of AssemblingUnit 2 预定航班Making a Flight ReservationUnit 3 准时接机Meeting at the Airport on TimeUnit 4 地接交通Local TrafficUnit 5 入住酒店Checking into a HotelUnit 6 安排旅游Arranging a TravelUnit 7 展前布置Making Arrangements before an ExhibitionUnit 8 展品运输Exhibit ShippingChapter 7 展品入场介绍Introduction of Exhibition Opening Entrance Unit 1 开闭管时间Opening and Closing TimeUnit 2 通道指引Route DirectionUnit 3 登记指引Register DirectionChapter 8 展厅介绍Exhibition Hall IntroductionUnit 1 功能展厅Functional Exhibition HallUnit 2 国家展厅National Exhibition Hall。
会展英语
How to book a stand?
I’d like to book the stand now. This is the kind of stand I am looking for. The
price is reasonable. I’ll take it. Can I book a stand in the left corner? Can I register over the phone?
What’s your budget for...? The price of a standard booth is... The minimum cost for attending the exhibition is... The maximum cost for attending the exhibition is... The price varies according to... I’m sorry, but I can’t. That’s the lowest I can go. Our budget for a standard booth is...
booth n. 货摊, 展台 overwhelming adj. 压倒的, 巨大 的 experienced adj. 富有经验的 exhibitor n. 参展商 novice n. 新手, 初学者 attractive adj. 吸引人的 vary vi. 变化, 不同 texture n. 质地, 纹理, 结构 visually adv. 在视觉上 differentiate vt.& vi. 区别, 区分 immediate adj. 直接的, 立即的 glance n. 一瞥, 匆匆一看 benefit n. 利益, 好处 consider vt. 考虑, 照顾, 认为 averagely adv. 平均地, 一般地 net adj. 净的, 纯的 aisle n. 走廊, 过道 due to 由于, 应归于 generally adv. 一般地 melting adj. 溶解的, 混合的 isle n. 小岛, 展台 structure n. 结构, 构造 precisely adv. 正好, 准确地 judge vt. 鉴定, 判断 highlighted adj. 突出的 unique adj. 唯一的, 独特的 subtly adv. 精细地, 巧妙地
会展英语专业词汇
会展专业词汇1.1 来源:身心保养 1．Plan conferences 会议策划2．Style of conferences 会议风格3．Conference requirements 会议要求4．Conference program 会议日程5．Briefing the speakers 会议发言人简介6．Target group 目标群7．Arrange speakers or presenters 安排发言人或演讲人8．Duration 会期9．formal meeting / informal meeting 正式、非正式会议10．Established conventions 既定惯例11．Board meeting 董事会12．Senior management 高级管理层13．Conducting the meeting 主持会议14．Have an agenda 有会议议题15．Standing orders 会议的常规16．regular conference 定期会议17．Address the meeting 演讲、致辞18．At the opening session 开场白19．Power to vote 表决权20．Organizing committee 组委会21．Professional development 职业发展22．Peer group 同行23．Invited speakers 特邀发言人24．Annual conferences 年会25．Biennial conference 两年一次的会议26．Question-and-answer session 提问环节27．Company conference 公司会议28．Managing director 总经理29．Middle management level 中层管理30．Team leader/divisional head 组长、主管31．Key personnel 核心员工32．The board of directors 董事、理事33．Strategic planning 战略策划专业词汇1.21、the size/scale of the conference 会议的规模2、the room size 会议室大小3、amenities/facilities and décor 会议设施与布置4、equipment: 设备、器材5、stationary 文具6、catering arrangements 餐饮安排7、auditorium 礼堂8、ballroom 宴会厅9、boardroom 董事会会议室10、different sessions running concurrently 同期会议10、overnight accommodation过夜住宿11、conference rate 会议价格12、lecture theaters 阶梯教室13、purpose-built conference suites 为特定目的建造的（特定用途的）会议套房14、well-lit 照明好的15、plenary sessions 全体大会16、split up 分开、分成小组17、syndicate room /clinic 讨论室18、the main conference hall 主会场19、wheelchair access 无障碍通道、轮椅通道20、signage 引导标示21、floor plan 楼面平面图22、conference satchel 会议袋23、theatre/auditorium/classroom style 剧院式/礼堂式/教室式会场24、oval shape 椭圆形会议桌25、U-shape/horseshoe U形/马蹄形会议桌26、T-shape T型会议桌27、Hollow square 中空外方型会议桌28、roundtable 圆桌29、dim 昏暗24、spotlight 聚光灯25、lectern 演讲台26、control panel 嵌入式控制面板27、teleconferencing 电话会议28、videoconferencing 视频会议29、power outlet 电源插座30、audio-visual equipment 视听设备31、computer equipment 电脑设备32、electronic whiteboard 电子白板33、microphone 麦克风34、teleconference speaker 电话会议/远程会议扬声器35、flip chart 活动挂图36、videoconferencing monitor 视频/可视会议监控器器37、overhead projectors and screen 投影仪和银幕38、tape recorder 录音机39、letterhead 信头纸40、writing pads and pens 书写纸和笔41、printing quote 打印报价42、direct bearing 直接影响43、complimentary tea免费茶44、official dinner 正餐45、lunch and tea break 午餐与茶歇46、sample menus 菜单样本47、special diet 特别食谱48、vegetarian and diabetic 素食者与糖尿病人49、give a discount打折50、Extra charge额外收费、附加费51、public car park公共停车场1.2：Budget planning---Outside help1. budget planning 会议预算2. financial director 财务处处长3. Set a limit 设置上限4. advisable 适当的，可取的5. component 成分，要素6. software package 软件包装7. draft budget 草稿预算8. costs or outgoings 成本或支出项目9. estimate 估价10.preliminary quote 初步报价11. V enue hire 会场租用12.Hire，delivery and set-up of equipment 设备的租用、运输和安装13.Catering 餐饮14.Stationery and brochure design and printing 信笺和会议手册的设计，印刷15.Advertising and mailouts 广告和邮寄广告16.Travel and accommodation 差旅费rmation kits 资料袋18.Printing of program and abstracts 印刷日程表和发言稿摘要19.Speaker’s fees 演讲费20.Gifts for speakers；and incidentals（name tags，satchels，pads，pens，flowers，signs etc）给演讲者的礼品，杂费（名牌，小包，便笺簿，笔，花束，告示等）21.Credit side 贷方22.Conference fee 注册费23.The conference dinner 正餐费24.Excursion 短途旅游，商务旅游25.Social activities 社交活动26.Deficit 赤字27.Break even 均衡点28. conference sponsor 会议赞助商29.defray cost平摊成本30.timeline 时间表31.tandem 串联32.approach 方式33.draw up 制定34.scale 规模anizing committee 组委会36.updated 更新37.confirmation 确定，认可38. Keynote speaker 主题发言人/演讲嘉宾39.Biographies and photographs 简历及照片40.Call for papers征文41.Peer review 同行评审42.Brochures and mailings 会议手册及邮寄43.Approach potential sponsors 联系潜在赞助商44.Allocate rooms for sessions 分配会议室45.finalise 定稿46.pack delegates’ satchels 装文件袋47.registration desk 报到处50.cost-efficient有成本效益的、合算的专业词汇：1.31.call for paper 征文2.conference logo 会标3.letterhead 信头纸4.nature of the conference 会议性质5.closing date for submissions 提交截止日期6.career biography 简历7.independent reviewer 独立审稿人8.peer reviewer 同行评审人9.copyright release form 版权授权协议书10.full text of a speaker’s paper 发言人论文全文11.Program elements 日程安排构成元素12.Plenary sessions 全体大会13.Presentations 大会演讲14.Lectures 讲座15.Workshops 专题会16.Small group discussions 小组讨论17.Question-and-answer sessions with a panel 评论员、专家提问环节18.Video or PowerPoint presentations 视频或PPT演讲19.Demonstrations 展示20.Practice sessions 互动环节21.Team-building exercises 团队练习22.Potential topic 潜在话题23.Social program 社交活动24.excursion 短途旅游25.accompanying persons 随行人员26.keynote speaker 主题发言人27.in the field of expertise 专业领域28.high profile 高质量29.for approval 提交批准30.fliers 广告传单31.posters 海报32.printed abstracts 打印摘要33.hard copy 打印版34.electronic 电子版35.proceedings 论文集36.local professional guides 地陪37.special dietary requirements 特别饮食要求38.early bird 提早注册39.cancellation policy 撤销规定conference preparation timelineanize keynote speakers and presenters. 安排主题发言人和主持人2.Obtain biographies and photographs of all speakers.获取简历和演讲者照片3.Draft the program.草拟项目4.Call for abstracts of papers.征文、摘要anize excursion details.安排短途旅游6.Decide on fees for exhibition stands.确定展台费用7.Prepare brochures and mailings. 准备手册和邮件广告8.Build and put up a web site and update regularly. 建立网站，定期更新9.Approach potential sponsors.联系潜在赞助商10.Book the venue.预定会场11.List equipment needs.罗列需求设备清单anize catering.安排餐饮anize accommodation for speakers.安排主题发言人的住宿14.Record expressions of interest.记录项目意向书15.Allocate rooms for sessions.安排分会场16.Appoint chairs or mediators for sessions.指定会期主席或主持人17. Confirm and finalise the program details. 确认，敲定项目细节18. Print program.打印日程安排19. Pack delegates’ satchels.装会议袋20. Prepare registration desks.准备报到处。
会展英语Unit One Meetings(会议类别)
4
Conference. Confer means to bring together. Two people can confer, but conferences often count large numbers of participants. Attendees at a conference have like careers or interests. A conference could be made up solely of chemical engineers or a conference on chemical genetic engineering might involve chemists, engineers, doctors, researchers. Conference is one of the most commonly used terms for meeting.
6
Seminar. Many college students attend seminars-small, highly focused classes that promote the exchange of ideas on a particular topic. Seminars can last one hour or several days. They might be offered as part of a larger meeting. The term suggests that people are there to draw information, not to give information. A seminar may be open to the public. For example, a seminar on "How to Invest in Real Estate" may be advertised in many cities. People attending ostensibly have nothing in common except the desire to learn about investing in real estate.
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Section one: Lead in
In a increasingly digital age, exhibitions are the only media where buyers, sellers and products physically come together---a potent force for business with the following characteristics: Highly targeted Flexible A two-way communication process Neutral sales environment both for buyer and sellers A three–dimensional media Fast market penetration Most cost-effective means of exploring and entering new export market
w: That ‘s why we never give up any chance to
Dialogue 1
days at the fairs than we might otherwise achieve in months. S: Yes, I can see the exhibition industry in China is becoming more mature than ever before. I hope you do a lot of business here. W: Thank you and the same to you.
Dialogue 1
S: You are right ,I’ve sensed a boom in the exhibition industry in China in recent years.Does your company participate in the Kuming Import &Export Commodities Fair every year? W: Yes,I don’t see a good rason not to.Trade fair is one of the most effective mediums for establishing and maintaining customer relations. S: That’s right, Trade fairs involve a two-way communication process, Exhibitions can give and seek information. Most importantly, business is conducted face to face—the most persuasive form of selling, and of building customer relationships.
24.Interpreter [ in‘tə:pritə ]n.译员，口译者
25.volunteer[ vɔlən‘tiə(r) ] n.志愿者
Dialogue 1
(Mr.Waller meets Mr.Smith at Kuming Import &Export Commodity Fair.They are talking about the exhibition industry in recent years in China (W=Mr. Waller ,S=Mr. Smith) W: Hello, Mr.Smith, How nice to meet you here. S: Me too,It’s ages since we last met,How are you getting along? W: Everything is all right,escept that I have been busy with meeting recently. S: I can imagine you are as your business is booming. W: Yes ,it is all due to various kinds of trade exhibition and fairs
Brief Introduction
《会展英语》是会展策划与管理方向的应用型
课程，是该专业的一门选修课。 本课程反映了会展行业组织、管理、服务的最 新理念和基本流程。开设本课程，旨在通过系统的 学习，使会展专业的学生学习、掌握并应用英语这
种交流沟通媒介，切实提高学生会展英语的口、笔
头交际能力。
Contents
w: Yes, I can say we could achieve more in five
Part one : learn to speak Notes on Dialogue 1
1.Kuming Import & Export Commoditiesion确良双向沟通
Dialogue 1
participate in trade fairs in our courtry. S: Does your company also promote your produces by advertisement,direct mailing or web page? W: Yes, they are the fastest and most advanced in the market ,However ,at an exhibition, buyers can see, touch and try the products for themselves, Nothing beats the impact of a live demonstration. S: Your company really benefits a lot from the fairs,right?
Section one: Lead in
Convention offer a unique opportunity for developing a wide range of professional relationships by means of : Expert panels Presentations Key note speeches Exhibits Social events
Unit 1 Preparation for Exhibitions
1.Brief Introduction to Conventions and Exhibitions. 2.Planning the Exhibition . 3.Exhibition Marketing . 4.Invitation. 1.Receiving Clients. 2.Sales Presentation. 3.Business Negotiation. 4.Signing a Contract 5. Organization Activities 1. 2. Follow-up Businesses. Exhibition Results Analysis.
Section two: Speak and Act
Part one : learn to speak
Words and Expression for the dialogues. 21.Scale [ skeil ]n. 范围，规模 22.Accompany[ ə‘kʌmpəni ] v.陪伴，陪同 23.Delegation[ ˌdeli‘geiʃən ]n.代表团
Unit 2 At the Exhibition
Unit 3 Exhibition Follow-Up Unit 4 Convention
1. Booking a Meeting . 2. Preparation for International convention. 3 . Opening and Closing Ceremony. 4. Notice.
3.Web page 网页 4.Nothing beats the impacts of a live demonstration 现场演示所产生的影响是其它任何方式都比不了的
Section one: Lead in
Question:
Have you ever participated/visited
an exhibition? If yes, describe your
experience.
Crowed(people mountain people sea) New product displaying Many manufacturers and brands See, touch and try the product Got latest information of product ……
Unit 1 Preparation for Exhibition
Brief Introduction to the Conventions and Exhibitions
Lesson 1
Section one: Lead in
Task : Read paragraph 1 and answer: What’s the means of the conventions?
Section two: Speak and Act
Part one : learn to speak
Words and Expression for the dialogues. 11.Boom [ bu:m ] v.急速发展 12. persuasive[ pə‘sweisiv ]a.有说服力的 13.Promote[ prə‘məut ] v.促进,提升,促销 14.Impact[ ‘impækt ]n.冲击,冲突,影响 15.Benefit [ ‘benifit ]v.受益 16.Achieve[ ə‘tʃi:v ] v.完成,达到,实现 mercial[ kə‘mə:ʃəl ] a.商业的 18.Publicize[ ‘pʌblisaiz ] v.宣传,宣扬 19.Registered[ ‘redʒistəd ]a.注册的,登记过的, 20.theme[ θi:m ] n.主题