BEC口语常用模板句型及商务常识

PART 1My name is ---- . You can call me----------.I am an assistant and working for a communicating company which sells equipmentI like my job for the chance to practice myself and learning some practice knowledge in administration.PART 2When we talking about/ make reference to /it comes to what is important in****, there are three point for this problem.1/2/3. To my point, 1 is the most considerable/significant/important/crucial/ reason, because/for the reasons below: Positive reason1.Increase sales/profits/ customer loyalty/ employee/staff satisfaction.2.Appealing to/attract potential customer/client.3.Enrich product category.unch/carry out market research，analysis client habit and demand.5.Provide us with convenience.6.Stimulate customer’s desire, tap staffs’ potential.7.Is an essential element in company operating/management8.Broaden marketing area, enlarge our customer scope ,9.Save time/ cost/space relieve stress/burden10.have good advance preparations,Passive reason1)Bring great loss to both individual and the whole cooperation.2)Great mass of time= a waste of time3)Do harm to our harmony/safe/environment/health.4)Raise the financial burdenPART 3Are you ready? Shall we start?➢You're right/As is known to all/ Sounds exciting. The first thing to do is of course to make travel and accommodation arrangements, such as choosing an airline offering good services and the flight of the right time so that we can arrange things well and in an effective way.➢In addition/at the same time/what’s more, it would be useful / beneficial / advantageous / assistant to know about some business customs in the US, including commonly accepted business practices, ways of doing business, and laws and regulations, etc.➢People attach much importance to formal agreement and contracts with detailed terms and conditions.➢It will be easier for our company to gain an larger marketing performance, if we take actions/measures/steps to deal with/manage/handle /settle/resolve/figure out this problems/issues.➢We have different approaches/ways/measures to Completing Tasks.➢Raise the attractive of our company, and build up/accelerate/grow in /promote/boost /improve/increase the customer loyalty.➢Establish/set up/build a/an suitable/ adequate /proper/appropriate Pricing/ advertising/ Product Strategy.Example 1As is known to all, it is very important for a company to ***.I think a company should try every possible way to ****.First, it should always make sure that it provides its customers with quality goods and after-sales service.Second, it should lay enough emphasis on the feedback from its current customers a nd take prompt action to take care of their needs and demands.Third, if possible it may provide some incentives to its old customers.For example, it can grant a certain discount to them if their purchases reach a certain amount.Apart from all these, a company should design strategies to attract new customers a nd create transactions with them, to expand their customer base, so to speak. These strat egies include product diversification and upgrading.All in all, a company should try its utmost/best to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market thr ough product and pricing strategies.附商务知识首先是Marketing，一般presentation部分考官会给三个题目供你选择，可以说必有一道是关于Marketing的，所以这方面的材料要好好准备。

以下是我当时准备的一些常用材料。

I.Pricing Strategy1.the product itself: the cost of producing plus your expecting profit2.similar products, the rival firms: What are their prices? What are your product’s co mpetitive advantages? In what aspect does your product superior to others? This can add extra value to your product.3.target customer: Whether they are wealthy or not? Can the y afford the price? Ex: How to ensure that price levels for new products are set appropriat ely?○1 The first problem is who your target customers are. Their income, occupation, pre ference.○2 Do market research to make sure whether your target customers can afford the pr ice level. There are mainly four ways of doing market research: survey, telephone intervie w, observation and questionnaire. ○3 Test your product in a small region. Find out how it sells, get the feedbacks of the customers. Decide whether to make any adjustment.II. Product PackageEx: The importance of packaging products appropriately○1 Traditionally, the purpose of packaging a product is to protect the product or to m ake it convenient for carrying, as some products are liquid or sticky.○2 Today, the package add value to the product, especially to the consumer goods. The package is the product’s first impression to the customer. They may judge the quality of the product by its package and decide whether to buy it or not. Sometimes, a gorgeou s package is a symbol of identity, especially when the product serves as a gift or present.○3 You have to packaging your products appropriately so that your products can stan d out from the crowd and be bought by the customers.III.DiversificationEx: The importance of product diversification to the success of a business.这时你可能对product diversification并不是很熟悉，可以举一些案例，比如, the case of coca-cola: despite of its regular cola, it produce diet cola for people who g et diabetes or adiposity problems. 然后借以说明product diversification的作用。