修改完-张知博论文-不确定性规避

商务专题研究论文

论文题目：Study on Uncertainty Avoidance

学院：应用外语学院

年级：2013级

专业：商务英语

班级： 2 班

小组成员：李婷徐惠茵史敬荣刘越辛晨史一倩指导教师：张知博

2016 年 12 月 14 日

Abstract

Uncertainty avoidance is one of five key qualities or dimensions measured by the researchers who developed the Hofstede model of cultural dimensions to quantify cultural differences across international lines and better understand why some ideas and business practices work better in some countries than in others. This thesis will analyze some phenomenon based on uncertainty avoidance and help us to communicate with others better in some cross-cultural international situation.

Key words

uncertainty avoidance; cultural differences;challenges

Contents

Abstract (1)

Introduction (1)

2 Theory Framework (1)

3Literature Review (2)

4 Case Analysis (3)

5 Conclusion (4)

Introduction

With the strength of world economic corporation, it is become clear that the communication in different culture is increasing important. So we should put more attention on cross-cultural communication. In cross-cultural psychology, uncertainty avoidance is a society's tolerance for uncertainty and ambiguity. It reflects the extent to which members of a society attempt to cope with anxiety by minimizing uncertainty. The uncertainty avoidance dimension expresses the degree to which a typical person in a society feels uncomfortable with a sense of uncertainty and ambiguity. The fundamental issue here is how a society deals with the fact that the future can never be known: should we try to control the future or just let it happen? Countries exhibiting strong uncertainty avoidance index (UAI) maintain rigid codes of belief and behavior and are intolerant of unorthodox behavior and ideas. Weak UAI societies maintain a more relaxed attitude in which practice counts more than principles. The writer would introduce the basic information of uncertainty avoidance and analyze the application in different situation.

2 Theory Framework

Uncertainty avoidance is one of five key qualities or dimensions measured by the researchers who developed the Hofstede model of cultural dimensions to quantify cultural differences across international lines and better understand why some ideas and business practices work better in some countries than in others. According to the theory's framework, the dimensions are only applicable to a society as a whole, not for each individual in the society.

People in cultures with high uncertainty avoidance tend to be more rational. They try to minimize the occurrence of unknown and unusual circumstances and to proceed with careful changes step by step by planning and by implementing rules, laws and regulations. More physical and apparent ways to detect if someone has a high uncertainty avoidance is to check if they display the following descriptions or attributes. Do they follow a strict structure with rules and expertise, do they have high