新世纪商务英语本科生商务英语第二版阅读教程2：叶兴国unit12答案
新世纪商务英语本科生 第二版 商务英语阅读教程2 Unit13答案及注解
Unit Thirteen OpulencePart I Pre-reading Questions1.Have you ever read The Wealth of Nations? How much do you know about the naturalprogress of opulence?答案范例：Yes, I have. As far as I’m concerned, people should first possess something that other people don’t possess. And then they exchange the things they possess with each other to accumulate wealth. The things can be raw materials, manufactured goods, personal skills and so on.2.What are the monetary policies? What are the influential factors in equilibrium interest rate?答案范例：Monetary policies include expansionary, contracted and prudent monetary policies and are the process by which the monetary authority of a country controls the monetary base.The influential factors in equilibrium interest rate are money supply and level of income.3.Can money buy happiness? Why or why not?答案范例：I think money can’t buy happiness, because the true value of life is reflected in our intrinsic heart. A happy family needs our love for family members, so does a happy friendship. And love can’t be bought with money. As long as we have a pair of eyes that can find beauty in the world and be content with our lot, we will be happy, which has nothing to do with money.Part II Extensive Reading段落大意难句解析词汇TEXT A1. 主旨归纳在城镇居民和农村居民之间进行的商业模式具有互惠互利性，城镇和农村的各工种居民的相互帮助促进了城镇的发展和农村的进步。
新世纪商务英语本科生商务英语第二版阅读教程2：叶兴国unit13答案
新世纪商务英语第二版阅读教程2：叶兴国unit13答案Unit13Part I Background Information《国富论》总结了近代初期各国资本主义发展的经验，并在批刘吸收了当时有关重要经济理论的基础上，就整个国民经济运动过程作了较系统、较明白的描述。
本书不但对英国资本主义的发展产生了重大的促进作用，且对世界资本主义的发展来说，恐怕也没有任何其他一-部资产阶级的经济学著作曾产生那么广泛的影响。
难怪当时有些资产阶级学者把它奉为至宝。
《国富论》在今日之意义主要表现在以下两点:首先，承认人在经济生活中的利已性是搞市场经济的前视。
其次，亚当，斯密在(国富论)中提出的依革“看不见的手”管理经济尽量减少政府干预的思想对每个国家的经济改革有重要的指导意义。
Part II Notes to the TextsText A of the Natural Progress of Opulence1. The Wealth of Nations:中文译名为《国富论》或《国民财富的性质和原因的研究》，为影响世界历史进程的10部书之-，影响人类文化进程的100部经典之一，对中国近代社会影响最大的经济学译著。
这是一部将经济学、政治理论、哲学、历史和经济实践活动奇妙结合在一起的书，作者亚当.斯密是英国著名古典政治经济学家、哲学家，被誉为现代西方经济学之父。
2. Adam Smith: 亚当.斯密(1723- -1790)，著名经济学家，经济学的主要创立者。
1723年，亚当.斯密出生于苏格兰法夫郡的魁克卡迪，青年时最早就读于格拉斯哥大学，后转人牛津大学。
1750年到1764年亚当.斯密在格拉斯哥大学担任逻辑学和道德学教授,于1759年出版了第一本著作《道德情操论》，并因此确立了他在知识界的地位。
此后，亚当.斯密在1766年开始着手《国民财富的性质和原因的研究》(简称《国富论》)的写作，1773年基本完稿，后又经3年润色，直至1776年3月出版。
商务英语阅读教程2课文翻译 叶兴国
商务英语阅读教程2课文翻译叶兴国1、37．—What will you be ___________?—I'm not sure. Maybe I'll be a doctor like my father. [单选题] *A．right nowB．in the future(正确答案)C．at onceD．at the moment2、Jane and Tom _______ my friends. [单选题] *A. amB. isC. are(正确答案)D. was3、—These shoes look cool. ______ are they?—They are on sale, only $（）[单选题] *A. How much(正确答案)B. How longC. How manyD. How soon4、The rain is very heavy _______ we have to stay at home. [单选题] *A. butB. becauseC. so(正确答案)D. and5、There are many_____desks in the room. [单选题] *rge old brown(正确答案)B.old large brownrge brown oldD.brown old large6、———Must I return the book you lent me to you now? ——No, you( ）. You can keep it for another few days. [单选题] *A.can’tB. shouldn'tC. mustn'tD. don, t have to(正确答案)7、A little learning is a dangerous thing, _____ the saying goes. [单选题] *A. likeB. as(正确答案)C. withD. if8、( ) ----Would you like___ tea? ----No, thanks. I have drunk two____. [单选题] *A. any, bottles of orangeB. some, bottles of orange(正确答案)C. many, bottles of orangesD. few, bottle of oranges9、_______ win the competition, he practiced a lot. [单选题] *A. BecauseB. In order to(正确答案)C. Thanks toD. In addition to10、Sam is going to have the party ______ Saturday evening. （）[单选题] *A. inB. on(正确答案)C. atD. to11、The people’s Republic of China _______ on October 1, 1 [单选题] *A. foundB. was founded(正确答案)C. is foundedD. was found12、There are many beautiful _______ in the wardrobe. [单选题] *A. bookB. dresses(正确答案)C. cell phoneD. grocery13、You should finish your homework as soon as possible. [单选题] *A. 赶快地B. 尽能力C. 一...就D. 尽快地(正确答案)14、I usually read English _______ six o’clock _______ six thirty in the morning. [单选题] *A. from;?atB. from; to(正确答案)C. at; atD. at; to15、I like booking tickets online，because it is _______. [单选题] *A. boringB. confidentC. convenient(正确答案)D. expensive16、77．You can watch TV when you finish________ your homework. [单选题] *A．to doB．doC．to doingD．doing(正确答案)17、Chinese is one of ____ most widely used languages in ____ world. [单选题] *A. a, theB. /, theC. the, the(正确答案)D. a, /18、We _______ swim every day in summer when we were young. [单选题] *A. use toB. are used toC. were used toD. used to(正确答案)19、41．My father is a headmaster and he is _____ charge _____ a primary school. [单选题] * A．/, ofB．/, withC．in, of (正确答案)D．in, with20、How lovely a day,（）? [单选题] *A. doesn't itB. isn't it(正确答案)C.shouldn't itD.hasn't it21、6．—How can we get to the school?—________ bus. [单选题] *A．ToB．OnC．By(正确答案)D．At22、My friends will _______ me at the airport when I arrive in London. [单选题] *A. takeB. meet(正确答案)C. receiveD. have23、I _______ Zhang Hua in the bookstore last Sunday. [单选题] *A. meetB. meetingC. meetedD. met(正确答案)24、While I _____ the morning paper, a headline caught my eye.. [单选题] *A. have readB. was reading(正确答案)C. had readD. am reading25、I don’t like snakes, so I ______ read anything about snakes.（）[单选题] *A. alwaysB. usuallyC. oftenD. never(正确答案)26、Grandpa pointed to the hospital and said, “That’s _______ I was born?”[单选题] *A. whenB. howC. whyD. where(正确答案)27、61．How is online shopping changing our way? ? ? ? ? ? life? [单选题] *A．of(正确答案)B．inC．onD．for28、How can I _______ the nearest supermarket? [单选题] *A. get offB. get upC. get to(正确答案)D. get on29、My sister _______ listen to music when she was doing her homework．[单选题] *A. used to(正确答案)B. use toC. is used toD. uses to30、Your father is very busy, so he ______ play football with you this afternoon.（）[单选题] *A. doesn’tB. don’tC. isn’tD. won’t(正确答案)。
新世纪大学英语(第二版) 阅读教程 2 Unit1-Unit8 答案
新世纪大学英语系列教材（第二版）Unit 1Part IExercisesI. Reading for information 。
A. Reading to find main ideas1. A2. CB. Reading to find major details3 . D 4. BC. Reading to find relevant facts5. C6. AII. TranslationTranslate the following sentences into Chinese.1A hundred papers in the boys' scrawls; he had shirked this work for weeks, feeling all the time as if a sword were hanging over his head.有一百份卷子要批，而且全是男孩们用潦草的字迹写成的，这事他已经拖了好几个星期了。
这些日子，他一直觉得头上仿佛悬着把剑。
2I’ve spent a fortune on it behind closed doors.我私下里已经花了一大笔钱来学习音乐了。
3 His face was beaded with perspiration.他的脸上挂满了汗珠。
4 No judge delivering a sentence felt more pained and helpless.没有哪个宣布判决的法官会比此时的谢卡尔更痛苦、更无助。
5 Truth required as much strength to give as to receive.说出事实和接受事实同样需要勇气。
III. SummaryComplete the following statements with words and expressions from the box. Use their proper forms.1 Truth is like the sun because no human being can ever look it straight in the face without blinking or being dazed .2 Sekhar thought that morning till night , the essence of human relationships consisted in tempering truth so that it might not shock .3 Sekhar practiced truth for only one day and he had three trials :The first one was with his wife , the second with his colleague and the last one with his headmaster4 His wife took the apple pie as her culinary masterpiece while Sekhar thought that it wasn't good and he was unable to swallow it.5 His colleague thought so and so was a fine man while Sekhar regarded him as mean and selfish .6 The headmaster was eager to show off his singing , but his singing made Sekhar half stupefied .7 Sekhar compared the headmaster's singing to three things: a dozen frogs, a buffalo, and loose window shutters in a storm.8 Sekhar realized that truth required as much strength to give as to receive .Part II Reading for PleasureExerciseAnswer the following questions.1After reading the story, what do you think about Hell?Hell is not so terrible as most people think because it can be transformed intoHeaven through hard work, courage, faith and love. The real Hell is in one’sheart.2What is your definition of Heaven now?Heaven is a land of beauty and peace, and it is the result of our hard work.3What kind of people can rest in Heaven after they die? All those hardworking people with courage and determination can rest inHeaven after they die, because although they cannot all reach Heaven in thefirst place, they can build Hell into Heaven.4What kind of people will end up in Hell? Those who are afraid of Hell and do not have courage to fight difficulties anddisasters will end up in Hell.5What is the moral of this parable?This parable tells us that our destiny is controlled by ourselves.新世纪大学英语系列教材（第二版）Unit 2Part IExercisesI. Reading for information 。
商务英语阅读第二版叶兴国
2. Why can storytelling be used as an effective method to strengthen organizational bonds in a corporation?
2
CONTENTS
1 Text A ：Voice of Courage Text B: Tell Stories to strengthen 2 Organizational Bonds
ULOnGit1O Effective Communication
1
1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effctive methods to call forth people's spontaneous enthusiasm and cooperatoin?
Voice of Courage
1300万人失业， 3400万人没有任何收入。人们依靠私人施舍、 市和州政府少得可怜的公共救济，以及自己微不足道的积蓄度日。 为了求得美国人民对政府的支持，缓解萧条，美国总统富兰克 林·罗斯福利用炉边谈话节目通过收音机向美国人民进行宣传。 他的谈话不仅鼓舞了美国人民，坚定了人民的信心，而且也宣传 了他的货币及社会改革的基本主张，从而赢得了人们的理解和尊 敬。对美国政府度过艰难，缓和危机起到了较大作用。
在演讲的中段，罗斯福简单地说：“我向你们保证，把钱存在 重开的银行里比你们把钱藏在床垫底下更安全。”
5. Preparations for a bill to spend the end of Prohibition began that night. 当天晚上，罗斯福又开始准备议案以加速结束禁酒令。 Prohibition ：用作大写时，意思是：“禁酒”，指美国 1920年 至1933年期间的禁酒。
新世纪商务英语本科生 第二版 商务英语阅读教程2 Unit11答案及注解
Unit ElevenPart I Pre-reading Questions1.What is logistics according to your own knowledge?答案范例：Logistics is used more broadly to refer to the process of coordinating and moving resources – people, materials, inventory, and equipment – from one location to storage at the desired destination. It may involve the integration of information flow, materials handling, production, packaging, inventory, transportation, warehousing, and often security.2.What is the goal of logistics?答案范例：The goal of logistics is to ensure that resources are moved to the destination more efficiently and timely.3.Are supply chains important in the global economy? Why?答案范例：Yes, they are. Supply chains encompass the planning and management of all activities involved in sourcing and procurement, conversion, and all logistics management activities. They also include coordination and collaboration with channel partners, which can be suppliers, intermediaries, third-party service providers, and customers. In essence, supply chains integrate supply and demand management within and across companies.Part II Extensive Reading段落大意难句解析词汇Text A1. 主旨归纳文章通过对沃尔玛总部配销中心的流水线工作场景介绍，引出供应链管理概念，并指出其在当今世界商业活动中扮演着重要角色。
商务英语阅读教程2答案
商务英语阅读教程2答案商务英语阅读教程2是一本针对商务英语学习者的教材，主要讲解商务英语阅读技巧和提高商务英语阅读能力的方法和策略。
本书共分为十个单元，每个单元都包含了真实的商务场景和商务英语阅读材料，通过阅读这些材料，学习者可以了解商务英语的基本知识和相关的词汇和表达方式。
根据我阅读这本书的经验，以下是对每个单元的问题的回答和一些关键点的总结：单元1：商务沟通这个单元主要是讲解商务谈判和商务会议中的常用语言和表达方式。
通过阅读材料，学习者可以学习到如何提出建议、表达意见和达成共识。
单元2：商务合作这个单元主要是讲解商务合作中的重要概念和实践。
通过阅读材料，学习者可以了解到如何制定商务合作计划、寻找合作伙伴和管理合作关系。
单元3：市场调研这个单元主要是讲解市场调研中的基本步骤和方法。
通过阅读材料，学习者可以了解到如何进行市场调研、分析市场需求和制定市场营销策略。
单元4：销售与市场推广这个单元主要是讲解销售和市场推广中的关键概念和技巧。
通过阅读材料，学习者可以学习到如何制定销售目标、开展市场推广活动和建立客户关系。
单元5：供应链管理这个单元主要是讲解供应链管理中的关键概念和实践。
通过阅读材料，学习者可以了解到如何管理供应链、优化物流和提高供应链效率。
单元6：人力资源管理这个单元主要是讲解人力资源管理中的基本原则和方法。
通过阅读材料，学习者可以了解到如何招聘、培训和管理员工。
单元7：财务管理这个单元主要是讲解财务管理中的基本概念和技巧。
通过阅读材料，学习者可以了解到如何编制财务报表、分析财务状况和制定财务策略。
单元8：国际贸易这个单元主要是讲解国际贸易中的关键概念和实践。
通过阅读材料，学习者可以了解到如何开展国际贸易、解决贸易争端和制定国际贸易政策。
单元9：商务法律与伦理这个单元主要是讲解商务法律和商务伦理中的基本原则和要求。
通过阅读材料，学习者可以了解到如何遵守法律法规、处理商务纠纷和维护商业道德。
新世纪商务英语本科生第二版商务英语阅读教程2Unit8答案及注解
Unit Eight Marketing (I)Part I Pre-reading Questions1.How can businesses attract more customers with similar products and services?答案范例：With similar products and services, businesses can attract more customers by means of high quality, competitive price, diverse channel, and effective marketing.2.Is branding important? Why?答案范例：Yes, branding is important for the following reasons:a)Branding demonstrates a company’s promise to its customers.b)Effective branding promotes recognition.c)Effective branding helps to build trust with customers..d)Branding provides motivation and direction for the staff.3.What makes a successful salesman?答案范例：There are some key ingredients of a successful salesman, such as:a)They aim high.b)They keep close contact with the customers.c)They pay close attention to market changes.d)They collaborate extensively, both internally and externally.e)They are always on the lookout for the opponents.Part II Extensive Reading段落大意难句解析词汇Text A1. 主旨归纳本文通过星巴克在遭遇困境时作出运营调整的事例，说明企业要想为股东创造长期价值，就必须为顾客和员工创造长期价值。
《新编商务英语阅读教程》(第二版)练习参考答案
《新编商务英语阅读教程》（第二版）练习参考答案Unit OneI.1. 资产C2. 边际变动E3. 市场势力I4. 劳动生产力（率）J5. 经济学A6. 市场失灵G7. 市场经济F，8. 机会成本D9. 通货膨胀K10. 外部性H11. 效率B12. 菲利普斯曲线LII.Passage One经济学的研究主要分为两部分：宏观经济学与微观经济学。
宏观经济学着眼于经济全局——一幅宏观的画面。
在宏观经济学中，我们研究国家的政策目标，例如充分就业、抑制通货膨胀、经济增长等，而不考虑个人或者单个团体的利益和行为。
对宏观经济学的关注是为了从总体上认识并改善经济的运行。
微观经济学则关注宏观画面中的细节。
在微观经济学中，我们着眼于实际构成宏观经济的个人、厂商和政府机构。
我们感兴趣的是这些独立经济单位的行为。
他们的目标何在以有限资源实现目标的途径是什么如何对各种激励和机会做出反应—宏观经济学主要关注，例如，总消费性支出对总产出、就业及物价的影响。
很少关注消费性支出及其决定因素的实际内涵。
相反，微观经济学关注的是个体消费者具体的支出决策及其影响因素（爱好、物价水平、收入状况）。
宏、微观经济学的区别还反映在关于企业投资的讨论中。
宏观经济学中，我们需要了解决定企业总投资率的因素以及这些投资对一国的总产出、就业及物价水平产生影响的路径。
而微观经济学中，我们关注的是各家企业关于生产率、生产要素的抉择以及具体物品的定价决策。
了解宏、微观经济学的区别并非难事。
在现实社会，宏观经济的表现有赖于微观行为，而微观行为又受宏观经济表现的影响。
因此，人们只有了解了所有经济活动的参与者的行为方式及其成因，才能充分了解整个经济的运作方式。
但是，就如你会开车而不懂发动机的构造原理那样，你能观察到经济运行方式但并不能完全解开其中奥秘。
在宏观经济学中我们注意到经济这部汽车在踩油门时加速，踩刹车时减速。
这就是我们在大多数情形下所需了解的一切。
然而，汽车总有出故障的时候。
商务英语Unit-12-参考答案
商务英语Unit-12-参考答案Unit 12 StrategyPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.1 Your order is packed in cartons lined with ___C____________ material.A water-tightB water-provedC water-proofD water-proven 2You may rest assured that the ______B_______ will be seaworthy.A packageB packingC packD packaging3We require the bicycles to be packed in a wooden case __C____ with soft materials.A fullB supportedC paddedD surrounded4 There is always a lot of ______B______ to attend to on a Monday morning.A lettersB correspondenceC communicationsD information5 We will pack the goods according to our usual practice if we do not hear from you __ B the contrary.A onB toC inD as6 The mass production C lower cost.A result fromB result onC results inD resultedwith7 The overall D _____ of the case are 100cm×80cm×60cm.A volumeB weightC capacityD dimensions8 Please have the goods packed in strong packing, so as to prevent the case_____D____ damage.A inB out ofC outD from9 The notice given by the shipper after the shipment of the goods is calledshipping C .A noticeB instructionC adviceD documents10 We hope that your customers will not object to A the goods in woodenPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 董事会board of directors2 工会代表union representatives3 合资企业Joint venture4 电影发行Film distribution5 经济运动an economy drive6 成本削减Cost cutting7 宗旨说明mission statements8 研究型公司a research-based company9 公司合并Company merger10 公司战略company strategy11 管理空缺Management opening12 管理团队Management team13 经销渠道Distribution channel14 并购acquisition15 商业伙伴Business partner16 发展态势development trend17 股东年度大会annual general meeting18 收购出价a takeover bid19 公司标志Company logo20 特许经营体制Franchising systemPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.The takeover is the biggest made by a western pharmaceuticals producers ineast Europe.该收购是西方制药生产商在东欧的最大的一次收购。
商务英语阅读Unit 2-叶兴国
人陶醉的投资周期能持续多久。
Business English: A Reading Course
TEXT A
Notes on the Text:
3. Such a slope over even a few years causes inflection points … 这种
延续数年的价格跌势导致了拐点…… inflection point：原指“曲线最大、最小或回折的临界点”，引申为“转折点”。例 如：
Business English: A Reading Course
UNIT 2
邵秀荣
2014.10
WARM-UP QUESTIONS
Business English: A Reading Course
1. In the new era of information exploration, companies, as well as our society, are in need of imaginative, creative talents. What can be done to improve the situation in the business management? 2. With the rapid development of technology, a demanding task for executives is that they must renew their knowledge though they are experienced with management. What can companies do to help them to cope with this problem effectively?
商务英语阅读第二版课后练习题含答案
商务英语阅读第二版课后练习题含答案商务英语是一门应用广泛的英语，商务英语的学习不仅可以增进学生对英语的掌握程度，同时也可以提高学生商务英语应用能力。
商务英语阅读是商务英语中非常重要的部分。
本文将针对《商务英语阅读第二版》的课后练习题进行分析，并提供题目答案供学生参考和练习。
第一章商务读物练习一1.What is the most important organizational principle in amemo?答案：clear organization.2.What kind of information do people NOT usually write in afax?答案：information that’s too long or personal.3.What is the mn advantage of a letter over other kinds ofcorrespondence?答案：the formality of the letter can reflect the importance of the correspondence.练习二1.In memo writing, what does the author suggest as a goodorganizational device?答案：section headings.2.Why is it important to make sure that a fax is fully self-contned?答案：because faxes can be separated from their cover pages, it is important to make sure they are fully self-contned.3.Describe one way that e-ml differs from other kinds ofcorrespondence.答案：e-ml is informal and often contns conversational language.第二章商务智能练习一1.How is a database different from a spreadsheet?答案：in a database, data is organized into tables while in a spreadsheet, data is organized alphabetically.2.What is the primary purpose of a data warehouse?答案：to store data for analysis and decision making.3.What is a data cube?答案：a set of data that is organized in a way that makes it easy to analyze.练习二1.What is data mining?答案：the process of analyzing data to discover patterns and correlations.2.What is the difference between a data mart and a datawarehouse?答案：a data mart contns a subset of data from a larger data warehouse, while a data warehouse contns all data.3.What is OLAP?答案：online analytical processing is a tool for analyzing and presenting data in a multi-dimensional way.第三章电子商务练习一1.What is B2B e-commerce?答案：business-to-business e-commerce is the exchange of goods and services between businesses conducted digitally.2.What is the mn advantage of e-commerce for businesses?答案：e-commerce can increase accessibility and lower overhead costs.3.What is EDI?答案：electronic data interchange is a system for transferring business documents electronically.练习二1.What is C2C e-commerce?答案：consumer-to-consumer e-commerce is the exchange of goods and services between individuals conducted digitally.2.What is the difference between a shopping cart system and apayment gateway?答案：a shopping cart system allows users to add items to a virtual shopping cart, while a payment gateway is a system for processing online payments.3.What is m-commerce?答案：mobile commerce is the exchange of goods and services conducted through mobile devices.以上是对商务英语阅读第二版课后练习题的分析和答案。
《高级商务英语阅读2》参考答案
高级商务英语系列教材总主编：叶兴国王光林高级商务英语阅读2主编：叶兴国（参考答案）外语教学与研究出版社Unit 1 Global TradeText AComprehensionI. Choose the best answer to each of the following questions with the information you get from the text.1. C2. D3. C4.D5. AUsage & TranslationI. Fill in the blanks with words or phrases in the box. Change the form when necessary.1. subsidies2.impose3. at the expense of4. specialize5. endorse6. diminishII. Translate the following sentences into Chinese.1. 世界银行行长罗伯特·佐利克说：“领导者绝不可受贸易保护主义的诱惑。
经济上的孤立主义将会导致“大萧条”时期的恶性循环事件重演，使本就不景气的经济越发岌岌可危。
2. 相反，那些贸易导致的失利者，如由于汽车进口而失业的汽车工人，他们的人数相比消费者要少得多，却很容易被召集形成具有明确诉求的政治群体。
3. 仅仅凭借其存在，贸易就使国际合作不再是一个抽象的概念。
贸易具有提高生活水平的潜能，这种潜能在亚洲的河岸已经完全变成了现实。
贸易使我们的世界更安全更美好。
Text BComprehensionI. Choose the best answer to each of the following questions with the information you get from the text.1. A2. C3. B4.A5. BUsage & TranslationI. Fill in the blanks with words or phrases in the box. Change the form when necessary.1.trade-distorting2. prosperity3. reductions4. export-driven5. emerging market6. conciliatoryII. Translate the following sentences into Chinese.1. 然而这一僵局出现了一个新的主要因素，即在全球经济格局的重新调整中，中国、印度和巴西跃居世界新兴市场前列，墨西哥、智利及泰国等其他发展中国家对此十分在意。
《新编商务英语阅读教程》(第二版)练习参考答案
《新编商务英语阅读教程》（第二版）练习参考答案Unit OneI.1. 资产C2. 边际变动E3. 市场势力I4. 劳动生产力（率）J5. 经济学A6. 市场失灵G7. 市场经济F8. 机会成本D9. 通货膨胀K10. 外部性H11. 效率B12. 菲利普斯曲线LII.Passage One经济学的研究主要分为两部分：宏观经济学与微观经济学。
宏观经济学着眼于经济全局——一幅宏观的画面。
在宏观经济学中，我们研究国家的政策目标，例如充分就业、抑制通货膨胀、经济增长等，而不考虑个人或者单个团体的利益和行为。
对宏观经济学的关注是为了从总体上认识并改善经济的运行。
微观经济学则关注宏观画面中的细节。
在微观经济学中，我们着眼于实际构成宏观经济的个人、厂商和政府机构。
我们感兴趣的是这些独立经济单位的行为。
他们的目标何在？以有限资源实现目标的途径是什么？如何对各种激励和机会做出反应？宏观经济学主要关注，例如，总消费性支出对总产出、就业及物价的影响。
很少关注消费性支出及其决定因素的实际内涵。
相反，微观经济学关注的是个体消费者具体的支出决策及其影响因素（爱好、物价水平、收入状况）。
宏、微观经济学的区别还反映在关于企业投资的讨论中。
宏观经济学中，我们需要了解决定企业总投资率的因素以及这些投资对一国的总产出、就业及物价水平产生影响的路径。
而微观经济学中，我们关注的是各家企业关于生产率、生产要素的抉择以及具体物品的定价决策。
了解宏、微观经济学的区别并非难事。
在现实社会，宏观经济的表现有赖于微观行为，而微观行为又受宏观经济表现的影响。
因此，人们只有了解了所有经济活动的参与者的行为方式及其成因，才能充分了解整个经济的运作方式。
但是，就如你会开车而不懂发动机的构造原理那样，你能观察到经济运行方式但并不能完全解开其中奥秘。
在宏观经济学中我们注意到经济这部汽车在踩油门时加速，踩刹车时减速。
这就是我们在大多数情形下所需了解的一切。
然而，汽车总有出故障的时候。
商务英语阅读Unit 12-叶兴国
might as well: 倒不如，可以。如： I might as well stop that young screamer. 我还是让那个大哭
大叫的孩子收声吧。
3. It works both ways... 这样做对双方都行…… work在这里是“行得通”的意思，如：Your idea won’t work in practice. 你的想法在实践中行不通。
Business English: A Reading Course TEXT B： HOW MUCH TIME SHOULD CEOS DEVOTE TO CUSTOMERS？
Notes on the Text:
1. Fortune 500: 财富500强以总收入计算，每年由《财富》
杂志排名、编订及出版。
自身的力量解决这一问题---我们必须万众一心，携手对抗艾滋病。
Business English: A Reading Course TEXT B： HOW MUCH TIME SHOULD CEOS DEVOTE TO CUSTOMERS？
Notes on the Text:
3. Tesco: 乐购，英国大型超市。它目前是英国最大的零售
Business English: A Reading Course
Assignment
1. Try to remember new words and expressions in Unit 12; 2. Make a summary for Part IV
Supplementary Reading with no more than
put in time: 在某一工作上花费（时间）。如： She puts in eight hours behind a desk every day.
新世纪商务英语本科生商务英语第二版阅读教程2：叶兴国unit11答案
新世纪商务英语第二版阅读教程2：叶兴国unit11答案Unit11Part I Background Information“物流”的英文是logistics,原意是“军事后勤保障”。
二战后，物流的概念被广泛运用于经济领域。
所谓物流，是指从原材料和零部件的采购、装卸运输、转运生产、包装、贮存、配送、销售到最终将商品送达用户手中的整个过程所涉及的各个环节中物品移动的流程形态。
物流活动包括用户服务、需求预测、订单处理、配送、存货控制运输、仓库管理、工厂和仓库的布局与选址、搬运装卸、采购、包装、情报信息。
现代意义上的物流发端于二十世纪五六十年代，成熟于七八十年代，只有不到半个世纪的发展史，但是物流产业被认为是国民经济发展的动脉和基础产业，其发展程度成为衡量一国现代化程度和综合国力的重要标志之一。
在当今的信息时代，随着电子商务的不断发展，全球物流产业有了新的发展趋势。
物流业已经成为经济全球化过程中最重要的话题之一。
现伐物流服务的核心目标是在物流全过程中以最小的综合成本来满足顾客的需求。
我国的物流产业正处于高速增长的上升阶段，存在着巨大的市场潜力与广阔的发展前景。
Part II Notes to the TextsText A Supply-Chaining1.I had never seen what a supply chain looked like in action until I visited Wal-Martheadquarters in Bentonville,Arkansas.我从来没看过供应链实际的运作，直到我去参观了阿肯色州班多维尔的沃尔玛总部。
2.These little conveyor belts fed into a bigger belt,like streams feeding into a powerful river.这些小传送带通向一个较大的传送带，就像溪流汇合成大河。
新世纪商务英语本科生商务英语第二版阅读教程2：叶兴国unit8答案
新世纪商务英语第二版阅读教程2：叶兴国unit8答案Unit8Part I Background Information过去人们常说:“如果你制造出一种质量更好的捕鼠器，市场就会把路铺到你家大门口。
”现在这句话不一定正确。
实际上，最好的产品并不一定能够赢得最大的市场份额。
例如，在个人电脑领域，尽管草果操作系统比微软操作系统更加稳定，使用起来也更加容易，但它却在与微软的市场之争中败下阵来。
营销战略能够使大致相同的产品和服务的市场表现大相径庭。
美国营销协会认为营销是创造、传播、递送和交换对于顾客、客户、商业伙伴乃至整个社会具有价值的待售品的活动、惯例和过程。
“市场营销”这个词的原本意义是指到市场去，比如去购物或者去卖货物、服务。
市场营销实务一般被认为是一种创造性产业，它包括广告和销售，也涉及通过市场调查预见消费者的未来需求。
广告是沟通的一种形式，这种沟通的目的就是要劝说潜在的消费者更多地购买或者消费某一特定品牌的产品或者服务。
销售是-项涉及卖出产品或服务、换回钞票或其他补偿物的活动，它是一种实现商业活动的行动。
市场营销受许多社会科学的影响，特别受到心理学社会学和经济学的影响。
20世纪60年代，哈佛商学院的杰罗姆.麦卡锡教授指出，营销组合包含四个因素(4Ps):产品(product)、价格(price)、渠道(place)和推销(promotion)。
产品因素涉及商品或服务的规格以及该产品或服务如何满足最终用户的需求，其范围通常包括担保书、保证书和技术支持等。
价格是指确定一件产品的价格，包括打折的过程。
商品的价格不应该是随意制定的，它只是用来交换该产品或服务的东西。
渠道是指如何使产品到达消费者手中。
推销是指推销产品、品牌或者公司的各种方法，具体包括广告、促销、宣传、直销、制定品牌等。
值得-提的是，品牌对于营销来说至关重要。
品牌是一个能够把产品和服务与对其形成竞争的产品和服务区别开来的名称、图案、标志或者其他特征，它代表了消费者对于一个企业、产品或服务的经验。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
新世纪商务英语第二版阅读教程2：叶兴国unit12答案Unit12
Part I Background Information
美国“安全第一”网络银行成立于195年，是世界上第一-家新型的网络银行。
目前，全球已有超过1000家的银行开展网络银行业务。
网络银行是指依托信息技术的发展而兴起的一种新型银行，是基于互联网或其他电子通信网络而提供金融服务的银行机构，是金融创新与科技创新相结合的产物。
过去，传统银行业的优势在于拥有遍布全球的机构、代表实力的办公大厦、优秀的本土人才，其经营理念以富丽堂皇的高楼大厦作为银行信誉的象征，以铺摊设点、增加银行人员与客户面对面的服务为基础。
与此相反，网络银行这种全新的方式可以使客户不受时空限制，只要能上网，就能够在家里、办公室或旅途中方便快捷地管，理自己的资产，了解各种信息，享受银行的各种服务因此能极大地降低经营成本，创造巨大的利润，并最大限度地扩大业务规模。
据美国权威机构调查，在各类银行服务的平均每项交易成本中，传统银行分支机构最高.其次为电话银行，再次为ATM柜员机,网上银行最低，最高者与最低者相差800%以上。
在信息社会，网络是最便利的沟通、中介渠道，因此以高科技、高安全性高效便捷及低运营成本为特点的网络银行，将对传统银行业产生巨大影响，使整个银行业的竞争更加多元化、复杂化。
Part II Notes to the Texts
Text A What Is a Bank Really For?
1.ATM:automated/automatic teller machine,自动柜员机。
2.immediate ae;附近。
此处immediate解释为“非常接近的,附近的”。
3.You’re banking where it was convenient to walk in sit down,and start an account–even though there’s a good chance that you seldom,if ever,actually walk into your bank to a teller anyone.即使以前去过，你现在也不会再去开户银行与出纳员面对面交读了。
即便这样，你们会选择把钱存在那些对你来说出行方便的银行里。
bank在这里是动词,意为“在银行开账户”。
4.B ut,if you're banking with an establishment that has a large number of locations that you can walk into,you are,most assuredly,paying quite a bit to maintain all those locations.但假如你的开户行设有大量分行，那么毫无疑问，你正在为养活这些银行而买单。
5.ever-multiplying:不断增加的。
前缀ever-可构成形容词，表示“持续，永远”。
例如: ever-present经常存在的;ever-victorious常胜的。
6.security blanket:安全毯子.(给小孩抓摸以消除紧张);带给人安全感的熟悉的东西。
Text B Online Banking,Is It for You?
1.There is also the distinction between banks that are wholly on the Internet and for which no special software is needed(such as Net.B@nk and Telebank)and the traditional banks that have added the option to bank from home via special software.有些银行是完全的网上银行(比如
Net.B@nk和Telebank),客户不需要再安装任何特殊软件即能上网使用业务操作;有些传统银行添加了选择，客户必须通过某些软件才能在家里使用网上银行业务。
这两者还是有区别的。
2.cyber wing:cyber意为“电脑的，网络的"。
例如:cybercafe网吧;cyberspace网络空间。
wing 意为“附属在主建筑上且与主建筑的一侧在内部相连的结构”或“一座大的建筑物中专为某一特殊目的而设立的一部分”;文中指传统银行在其原有业务之外开设了网上银行这一新业务。
cyber wing可译为“网工业务分部。
3.maiden name:女子婚前的姓。
4.rest assured that……对…….放心。
例如:Please rest assured that repayment is ensured.请您放心,还款是有保障的。
Part III Reference Keys
Text A What Is a Bank Really For?
I.Discuss in groups and answer the following questions about the text.
1.Seemingly,these banks pay a great deal of money to sponsor the building of such football stadiums or sports arenas.However,it is the customers who pay because they are charged a high service fee by these banks.The author actually warns us not to be fooled by these bank.
2.Money that is left in typical banking accounts(that is,savings and Checking accounts)is earning very,very little in the way of interest.The average interest paid on checking and savings accounts does not even rise to the level of the rate of inflation.
3.Free answer.
II.Choose the best answer to each of the following questions according to what is stated or implied in the text.
1.C
2.C
3.B
4.B
5.C
III.Match the following with their corresponding meanings.
1.H
2.E
3.F
4.C
5.A
6.G
7.B
8.D
Text B Online Banking,Is It for You?
I.Discuss in groups and answer the following questions about the text.
1.Free answer.
2.Free answer.
II.Choose the best answer to each of the following questions according to what is stated or implied in the text.
1.C
2.C
3.C
4.B
5.B
III.Fill in each blank of the following sentences with one of the words or phase given below. Make changes when necessary.
1.lion's share
2.worth your while
3.Feature
4.take the plunge
5.up front
6.Verified
7.accordingly
8.applies to
9.rest assured10.Devoted11.encrypted12.High-end
13.tracked14.intended
IV.Translate the following sentences into Chinese.
1.完全基于互联网而不需要任何专门软件的银行和增添了通过专门软件在家里办理银行业务选项的传统银行之间也存在差异。
2.我经常看到一些电影在渲染各种各样的病毒和电脑黑客，把我的财务信息放在电脑里，我真的能感到放心吗?
3.如果你正在办理在互联网上进行的银行业务，你--定要确保该银行使用的是高端加密程序。
4.虽然总是会对网络安全感到担忧，但你尽可放心，为了使你对正在使用的安全等级感到安心,银行下了很大的本钱。