世纪商务英语阅读教程2 (基础篇)unit 2ppt课件ppt课件
世纪应用英语综合教程（基础篇II）教师用书整套课件完整版PPT教学教程..
act like you’re perfect. If you know you’ve made a mistake, admit it instead of just
pretending that nothing is wrong, or worse — blaming it on someone else.
Teaching Goals
1.
Lead the students to listen to a passage to know about how to keep friendship;
2.
Lead the students to learn the pronunciations of are, air, ear, eer, eir, ere, and ure;
Conflict doesn’t always have to be negative (adj.
冲突并非总是坏事，也不一定会
消极的) or turn into a shouting match though. It can
演变成争吵。它可以成为更好更深
be a useful tool in getting to know yourself and others
and tell him or her that you’
re sorry.
2.
Be dependable. Your friend will need you for support, especially in hard times. It’s hard to
rely on a person who doesn’t behave in a trustworthy way. If you’re not sure you can do
世纪商务英语阅读教程(专业篇II)
Text B Insurance
Almost everyone living in modern, industrialized countries buys contracts of insurance from insurance organizations.
1. What is insurance? 2. An overview of insurance 3. Reasons for Insurance 4. The Importance of Insurance
◇ The dividend-payout ratio determines the amount of earnings retained in the firm.
Financial Management
Decisions
Insurance
Insurance Performance
Receive premiums as revenues from policyholders. Generate profits by investing. Make payments as compensation to policyholders.
5. Insurance Performance
Insurance
What is insurance?
Insurance is the protection against economic losses provided by sharing the risk with others.
Insurance
★ Cost to replace risks The costs of buying and maintaining insurance policies.
世纪商务英语阅读教程件 Unit2
7. Well-off Americans consume a lot of alcohol in the form of cocktails—mixtures based on spirits like whisky, gin and vodka.
spirit: _酒__类__饮__品_________________________________________________________
sub vocalization: _默__读____________________________________________________
Clue word(s): i_n_t_h_i_s_c_a_se_______________________________________________
Clue word(s): t_h_a_t_i_s__________________________________________________
2. He has no concept of what is ethical—no idea of what is right and wrong. ethical: __道__德__的_______________________________________________________ Clue word(s): (_d_a_s_h_)__________________________________________________
word. Sometimes, two adjacent sentences express similar meanings, thus it is possible to guess the meanings of unknown words.
世纪商务英语阅读教程2-(基础篇)unit-2PPT课件
3
Reading Skill Focus
Reading Long Sentences
Long sentences are usually complicated and difficult to understand. They often consist of one or several of the following sentence elements:
大连理工大学出版社
第五版 （基础篇II）
总主编：刘杰英 主 编：余金好 王洗薇 王显辉 审 校：Chuck Thode
1
Unit 2 Career Management
The career management process begins with setting goals or objectives. To be specific about your goals, you need to be fully aware of your talents and abilities and have adequate knowledge of career opportunities. Career management is a continuing process that is a necessity for adapting to the changing demands of the business world. The outcome of successful career management should include personal fulfillment, work/life balance, goal achievement and financial security.
商务英语阅读教程Unit 2
2-1
Unit Introduction
Unit Two will introduce the exact meaning of product and the knowledge of the Product Life Cycle
(PLC). In this unit, the definition and categories of the product will be offered and we should know a service belongs to a non-material or intangible product. The five stages of the Product Life Cycle will also be in-material or product
2-1
TASK 1
19.intangible product
答案
C.
non-physical product, pure service
20.
product
答案
A. goods or service that most closely meets the requirements of a particular market
14.growth cycle 答案 O. familiarity grows among consumers, so does the sales figure in steady fashion
15. downturn L. a tendency downward, a worsening, especially in business or economic activity
新世纪商务英语综合教程2 Unit2
behaviors and beliefs of a particular group
Activation
However, the word "culture" is most commonly used in three basic senses: • Excellence of taste in the fine arts and humanities, also known as high culture • An integrated pattern of human knowledge, belief, and behavior that depends upon the capacity for symbolic thought and social learning • The set of shared attitudes, values, goals, and practices that characterizes an institution, organization or group
Unit 2 A Flat World
Activation
Theme of the Unit What is “culture shock"? Language differences American characteristics
Activation
How do you define culture? How many definitions of culture are there?
TEXT I
What impact does globalization bring about?
Economic integration by "globalization" enabled the
世纪商务英语unit 2
Unit 2 商务习俗Background knowledgeI. Business EtiquetteA good point to remember in business etiquette is everyone should be treated with equal courtesy and respect. Times have changed and some of the old standards no longer apply. Administrative assistants or office support staff are important people and should never be taken for granted. Treat them courteously in all your transactions. Treat people the way you wish to be treated. Gender no longer needs to be the decisive factor in everyday events. Business etiquette should be a give and take, to help each other when help is needed and have consideration for others. Good manners and business etiquette have always been based on common sense and thoughtfulness.⊙Pounctuality. Be on time—no one wants to be kept waiting. If it is an unavoidable delay, try to contact the person. Keep in mind that you never know when you will encounter heavy traffic, wrecks, construction or other delays. Always allow extra time particularly if you are going to an interview. For interviews you should arrive 10-15 minutes before the interview time.⊙Smoking. Be aware of smoking policies. You should never smoke during an interview, ata meal or when you are aware that the other person’s pleasure does not include tobaccosmoke.⊙Office Parties. Office parties are good opportunities to improve morale and build good will. Keep in mind these are people who see you every day and they will remember a lapse in behavior. Be aware of your alcoholic consumption and do not embarrass yourself.Do not discuss business—this is a social occasion and an opportunity to learn more about your co-workers.II. Test Your Business EtiquetteSocial and business etiquette can be tricky, and making the right moves can make a big difference. Take this quiz and see how you fare in the following business situations.1. Your boss, Ms. Alpha, enters the room when you’re meeting with an important client, Mr.Beta. You rise and say “Ms. Alpha, I’d like you to meet Mr. Beta, our client from San Diego.”Is this introduction correct?2. You’re entering a cab with an important client. You position yourself so the client is seatedcurbside. Is this correct?3. You’re hosting a dinner at a restaurant. You’ve pre-ordered for everyone and indicatedwhere they should sit. Are you correct?4. A toast has been proposed in your honor. You say “thank you” and take a sip of your drink.Are you correct?5. You’re in a restaurant and a thin soup is served in a cup with no handles. To eat it youshould:a. pick it up and drink itb. use the spoon provided6. You’re at a table in a restaurant for a business dinner. Midway through the meal, you’recalled to the telephone. What do you do with your napkin?a. Take it with youb. Fold and place it to the left of your platec. Loosely fold it and place it on the right sided. Leave it on your chair7. You’re invited to a reception and the invitation states "7:00 to 9:00 PM." You should arrive:a. at 7:00 PMb. anytime between 7:00 PM and 9:00 PMc. between 7:00 PM and 7:30 PMb. go early and leave early8.You’re greeting or saying good-bye to someone. When’s the proper time to shake theirhand?a) When you’re introducedb) At their homec) At their officeb) On the streete) When you say good-bye9. The waiter’s coming toward you to serve wine. You don’t want any. You turn your glassupside down. Are you correct?10. When you greet a visitor in your office, do you:a) say nothing and let her sit where she wishes?b) tell her where to sit?c) say “Just sit anywhere”11. You’re invited to dinner in a private home. When do you take your napkin from the tableand place it on your lap?a) Open it immediatelyb) Wait for the host to take his napkin before taking yoursc) Wait for the oldest person at the table to take hisd) Wait for the acknowledged head of the table to take hers before taking yoursLet’s see how you did...1. No. Introduce the more important person first. You should address your client and say “Mr. Beta, I’d like you to meet our Vice President of Development, Ms. Alpha.” (Alternative answer—introduce the client as the more important person!)2. Yes. When your client steps out of the car, (s)he will be on the curbside and therefore won’t have to deal with getting out in traffic or sliding across the seat.3. Yes.4. No. If you do, then you’re toasting yourself.5. B. It’s not a cup of coffee, for heaven’s sake. And don’t slurp, either.6. D. Leave it on your chair. Definitely don’t put it on the table—what if you have crumbs on it?7. A, B, or C. It’s terribly impolite to arrive early.8. A, B, C, D, and E. In other words, it’s rarely improper to shake someone’s hand. Make sureyou have a firm (but not painful) handshake for both men and women.9. No. Agai n, don’t call attention to your dislike of your host’s chosen beverage.10. B. Indicating where your guest should sit will make her feel more comfortable.11. B, C, or D. Just don’t grab it first unless you’re playing one of these roles.Reading Skill Focus1. illustrator: 插图画家clue word: is2. aggrieved: 委屈clue word: or3. democracy: 民主国家clue word: is4. astronomer: 天文学家clue word: are called5. therapy: 疗法clue word: that is6. triangle: 三角clue word: is known as7. glaciers: 冰川clue word: or8. principal: 本金clue word: —（dash）9. contagious: 传染的clue word: is said to be10. ethical: 道德的clue word: —（dash）Comprehensive Reading商务活动中的介绍，问候及称谓1 握手将会成为世界各国所能接受的问候方式。
外研社2024新标准商务英语阅读教程2-教学课件U2
Internal communication is the heartbeat of any organization
nurture
to help a plan, an idea, a feeling, etc. to develop e.g. The company's leadership is committed to nurturing a supportive work environment that encourages employee growth and innovation.
Internal communication is the heartbeat of any organization
mock
not real, but intended to be very similar to a real situation, substance, etc. e.g. Before the official product launch, the team conducted a series of mock presentations to refine their pitch to potential investors.
Internal communication is the heartbeat of any organization
strategic leadership
a manager’s potential to express a strategic vision for the organization, and to motivate and persuade others to acquire that vision e.g. The board appointed a leader known for strategic leadership to steer the company through its next phase of growth.
世纪商务英语阅读教程2 (基础篇)unit 2
美国的经济是以基本的私有企业和市场导向经济为架构的， 在这种经济中， 生产什么东西， 很大程度上由 消费者最喜欢消费的货品和服务来决定。
Reading Skill Focus
B:Let’s Try
2. In the American economy, the concept of private property embraces not only the ownership of productive resources but also certain rights, including the right to determine the price of a product or to make a free contract with another private individual.
世纪商务英语综合教程专业篇2(第六版)unit 2 Cross-border E-commerce
1-2课时教案
授课题目
Unit2Cross-border E-commerce-1
Warm-up,ListeningandSpeaking &
In-depth reading
计划课时
2
授课时间
Week2
课次
第2次
教学目的与要求
Helping students:
Step 3:Listen to a passage and fill in the blanks. Then work in groups to talk about their shopping experience on Tmall.
3. In-depth reading
Step 1:Background Information
Step 2: Listen to the news report on Internet companies’ strategies for Singles Day and choose the best answer. Then work in groups to talk about other Internet companies’ strategies for Singles Day.
2.masterthenewwords and phrases inthe Part of Warm-up and Listening & Speaking;
3.knowthe main idea of the reading passage in In-depth Reading.
教学方法
教学内容与进程安排
教学组织设计
商务英语阅读第二版ppt课件
.
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Text B: Tell Stories to strengthen Organizational Bonds
6. Stories can support change initiatives, enhance fund raising,, and establish deep and lastiengage employees and other stakeholders, and establish deep and lasting connections with the community and constituent groups. 故事可以支持变化举措，加强资金筹措，吸引员工和其他利 益相关者，与社区和组成团体建立深入持久的联系。
.
9
Voice of Courage
1300万人失业，3400万人没有任何收入。人们依靠私人施舍、
市和州政府少得可怜的公共救济，以及自己微不足道的积蓄度日。
为了求得美国人民对政府的支持，缓解萧条，美国总统富兰克
林·罗斯福利用炉边谈话节目通过收音机向美国人民进行宣传。
他的谈话不仅鼓舞了美国人民，坚定了人民的信心，而且也宣传
.
18
Text B: Tell Stories to strengthen Organizational Bonds
4. The employee used his snow mobile to drive seven miles in 20 feet of snow to get to the airport to free up a plane for take-off. 这位员工用雪地车在20英尺厚的积雪里 行驶了七英里，到达机场让飞机起飞。
世纪商务英语综合教程专业篇II Unit 2(课堂PPT)
1. Listening Listen to the conversation and choose the best answer for each question.
1. What are they talking about?
A. The fashion in season.
B. The purchasing of fashionr Psychology
Text A
Behaviors can also be affected by external influences, such as culture, sub-culture, locality, royalty, ethnicity, family, social class, past experience reference groups, lifestyle, market mix factors. For example: In India, most online consumers shop during their lunch hours, and when they are at work. This could be because of not adequate Internet Connectivity at homes.
5
Unit 2 Consumer Psychology
Text A
1. Reading Read the passage about the marketing concept and answer the following questions.
1. What is consumer psychology about? 2. Why do people study consumers’ mind? 3. What can influence consumers’ decision? 4. What influence does brand have on consumers? 5. What is the general purchasing process of a consumer?
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A:Guided Practice
完整版课件
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Reading Skill Focus
A:Guided Practice
完整版课件
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Reading Skill Focus
A:Guided Practice
完整版课件
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Reading Skill Focus
A:Guided Practice
完整版课件
完整版课件
2ቤተ መጻሕፍቲ ባይዱ
Contents
Reading Skill Focus Reading Long Sentences
A: Guided Practice
B: Let’s Try
Comprehensive Reading Text A: Set Demanding Goals
Text B: Good Jobs Go to Good Employees
sentence. As long as the sentence trunk is clear, the sentence structure will stand out. Then,
it will be easy to understand the whole sentence.
完整版课件
4
Reading Skill Focus
美国的经济是以基本的私有企业和市场导向经济为架构的， 在这种经济中， 生 产什么东西， 很大程度上由消费者最喜欢消费的货品和服务来决定。
完整版课件
10
Reading Skill Focus
B:Let’s Try
2. In the American economy, the concept of private property embraces not only the ownership of productive resources but also certain rights, including the right to determine the price of a product or to make a free contract with another private individual.
大连理工大学出版社
第五版 （基础篇II）
总主编：刘杰英 主 编：余金好 王洗薇 王显辉 审 校：Chuck Thode
完整版课件
1
Unit 2 Career Management
The career management process begins with setting goals or objectives. To be specific about your goals, you need to be fully aware of your talents and abilities and have adequate knowledge of career opportunities. Career management is a continuing process that is a necessity for adapting to the changing demands of the business world. The outcome of successful career management should include personal fulfillment, work/life balance, goal achievement and financial security.
of one or several of the following sentence elements:
⇨subordinate clause;
⇨parenthesis;
⇨present / past participle as adverbial modifier or absolute construction;
⇨parallel structure, etc.
The key to dealing with a long sentence is to seize the main body of the sentence—
the sentence trunk. So the first step is to identify the subject, predicate, and object of the
Practical Reading
Help Wanted Ads
完整版课件
3
Reading Skill Focus
Reading Long Sentences
Long sentences are usually complicated and difficult to understand. They often consist
在美国经济中， 私有财产的概念不仅包含对生产资源的所有权， 也指其他一些 特定的权利， 如确定产品价格的权利， 又或者是与另一个私人个体(经济单位)自 由签订合同的权利。
完整版课件
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Reading Skill Focus
B:Let’s Try
3. New ways of organizing the workplace—reengineering and downsizing—are only one contribution to the overall productivity of an economy which is driven by many other factors such as joint investment in equipment and machinery, new technology, and investment in education and training.
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Reading Skill Focus
B:Let’s Try
d
e
a
f
c
b
完整版课件
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Reading Skill Focus
B:Let’s Try
1. The American economic system is, organized around a basically private enterprise, market-oriented economy in which consumers largely determine what shall be produced by spending their money in the marketplace for those goods and services that they want most.