Introcution_to_Business_商学导论PPT_IB11
intruduction to business 商学导论 青旅创业
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More competitors The sizes of youth hostel are small and they locate separately Providing >demanding There are a lot of tourism alternatives Discounted tickets for traveling
Superiority
Opportunity
Weakness Threat
SUPERIORITY
1、Great sense of achievement and the passion of having your own business 2、Low rents Low cost 3、To have certain human resources 4、Certain brand image and effect shape enterprise culture 5、Partnership :share risks, more funding , more skill 6、Direct strategic direction goal 7、Perfect manage system 8、High market share in traveling industry
Strong economic growth
more customers
and Increase prC CONDITIONS The basic
will be increase
cost of travel was operating costs WHICH MAY INFLUENCE THE the BUSINESS increase , people will
第八章管理学Introcution_to_Business_商学导论PPT_IB08
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IB-CHAPTER8
17
Conflicts of Interest within the Board
•
eBay’s corporate governance guidelines include the following:
•
“The Board should be composed of directors who are chosen based on integrity, judgment, and experience. The directors should have high-level managerial experience to deal with complex problems. They should represent the best interests of the shareholders”
•
IB-CHAPTER8 7
Narrow & Wide Span of Control
IB-CHAPTER8
Exhibit 8.3
8
Line versus Staff Positions
Line positions: job positions established to make decisions that achieve specific business goals • Staff Positions: job positions established to support the efforts of line positions • Line organization: an organizational structure that contains only line positions.
国际商法导论An_Introduction_to_International_Commercial_Law
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International Business LawAn Introduction to International Business Law国际商法导论I.The Concept and Sources of International Business Law国际商法的概念和渊源I.1 Concept of the International Business Law: What is International Business Law? 国际商法的概念: 什么是国际商法?International Business Law is the sum total of laws of regulating the various relationships between international business transaction and the business organizations. 国际商法是调整国际商事交易和商业组织的各种关系的法律规范的总和。
The regulating objects and ranges of international business law are broader than that of the traditional business law. 国际商法的调整对象和范围比传统的商法更为广泛。
The traditional business law mainly includes the contents of the business law of act, the company law(UK)/the law of corporation(USA), the law of bills, the law of maritime commerce, the law of insurance, etc.. 传统的商法主要包括商行为法、公司法、票据法、海商法、保险法等内容。
Introcution-to-Business-商学导论PPT-IB12
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Research & Development
Improvements Patents
Copyright © 2007 South-Western. All rights reserved.
Creating and Pricing Products
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing
The Key Decisions in Running a Business
Copyright © 2007 South-Western. All rights reserved.
Creating and Pricing Products
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing
Product Differentiation
Design Packaging Branding
Copyright © 2007 South-Western. All rights reserved.
Creating and Pricing Products
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing
Creating and Pricing Products
Product Mix
Copyright © 2007 South-Western. All rights reserved.
Creating and Pricing Products
Introcution-to-Business-商学导论-IB
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• Describe the skills of employees that firms develop.
• Explain how the performance of employees can be evaluated.
5. When a firm attempts to fill job openings with persons it already employs, it is engaging in:
a. intrapreneurship b. internal recruiting c.entrenchment
• For one or two of the tasks, list a skill that the candidate would need.
• Develop a behavioral question for that skill.
Copyright © 2004 South-Western. All rights reserved.*
11–4
Quiz
1. Name
2. One task of human resource planning is recruiting true/false?
3. The overall performance of most employees is based on multiple criteria true/false?
• Internal/external
Copyright © 2004 South-Western. All rights reserved.*
1章 商学导论 ppt课件
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第20页
第一章 导论
公司制的优点
– 解决企业投资规模问题 – 解决企业生命周期短的问题
公司制的缺点
– 所有权与经营权的分离使得 股东对公司经营控制力显著下 降,容易产生内部人控制等一 系列问题
03.03.2021
商学导论/Introduction to Business
03.03.2021
商学导论/Introduction to Business
第10页
第一章 导论
企业各种资源与关系
关系
关系
关系
关系
ห้องสมุดไป่ตู้关系
03.03.2021
商学导论/Introduction to Business
第11页
第一章 导论
第二节 企业的产生与发展
• 从技术的角度看企业形态的演变(自发的性质)
第21页
第一章 导论
公司产生发展的四个重要阶段:
➢ 古罗马帝国时期:船夫行会,开创股份的先河 ➢ 中世纪的欧洲(起源于15世纪)
– 大陆起源说:认为公司起源于中世纪欧洲大陆的地中 海沿岸,由家族营业团体发展而来
– 海上起源说:认为公司起源于中世纪的海上贸易,由 船舶共有、康枚达(Commenda)和索塞特( societas)等组织发展而来
03.03.2021
商学导论/Introduction to Business
第16页
第一章 导论
合伙制的优点
– 投资规模较业主制大 – 选择经营者的范围扩大
合伙制的缺点
– 创办者之间的连带风险,不 好选择投资伙伴
03.03.2021
商学导论/Introduction to Business
商务导论Chapter .ppt
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Business and You
If you wanted to set up a restaurant near HUST Rong Cheng College, what kind of restaurant are you going to set up? What kind of food are you going to serve?
Every day you make choices about how you will spend your resources to satisfy your needs and wants. You can make the most of your resources by making the best choices about what to buy.
How to Define Business
Business is any commercial activity that seeks profit by
providing goods and services to others in exchange for money.
Profit is the money left over after a business has paid
customers.
Competition is possible because companies have the freedom to produce the products they think will be the most profitable. Buyers can compete to find the best products at the lowest prices.
Introcution-to-Business-商学导论PPT-IB06
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Internet makes the process easier • Some useful websites: p167
•
2017/12/28
IB-CHAPTER6
4
Resources Available to Assist Entrepreneur
•
•
•
SBA: The Small Business Administration web site provides many resources related to creating a small business Yahoo !: Yahoo ! Small Business Site – a good place to find links for more information American Express: American Express Small Business Site /smallbusin ess provides much information and links that can help during start up.
2017/12/28 IB-CHAPTER6 18
Key Advantages
•
Produce products efficiently
– efficient management of HR – efficient management of production process
•
Produce Higher-Quality Products
2017/12/28
IB-CHAPTER6
5
Entrepreneurship
- Profit Potential
Introcution-to-Business-商学导论PPT-IB13
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IB-CHAPTER12
2
Key Terms
• direct channel 直接(销售)渠道 • exclusive distrubtion 独家经销 • full-service retail store 全方位服务的零售商店 • independent retail store 独立/自营零售商店 • intensive distribution 集约性经销,密集分销 • market coverage 市场覆盖密度,市场覆盖面 • marketing intermediaries 经销中间人 • merchants 批发商 • one-level channel 一级(销售)渠道 • selective distribution 选择性经销
Information
Promotion
Credit
IB-CHAPTER12
Displays
15
Vertical Integration
• Two or more levels of distribution are managed by a single firm.
• This strategy can be used by retailers or manufacturers.
Part V: Marketing
13
Distributing Products
Learning Objectives
1. Explain advantages and disadvantages of direct distribution channel.
2. Identify factors that could determine optimal channel of distribution.
Introcution to Business 商学导论PPT IB09
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PartPart III Management III: Management
9 Improving Productivity & Quality
Introduction to Business 3e Introduction to Business
Jeff Madura
Jeff Madura
Learning Goals
9–8
Resources Used for Production
One
Human Resources (type, number and skill level of employees) Materials are transformed by human resources into a final product. Other Resources (building, machinery, equipment, technology, etc.)
9–5
Key Terms
production schedule生产计划 program evaluation and review technique (PERT)规划评估与复核法 quality control质量控制 quality control circle质量控制圈 ,品管圈 reengineering再造 restructuring重组 ,改造 routing路线 ,途径 sampling取样 ,抽样 scheduling进度安排
9–18
Outsourcing
Reasons for outsourcing
Cost Savings Focus on Core Business Cost Restructuring. Outsourcing offers a move
Introduction-to-Business培训课件
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Home assignments: skill training in personal planning, data collection, information search and analysis
Team assignments:
Team work spirits and experience
精
2
Ms. (Cathy)H. MA
Office: 8404 Office phone: 68681643 Ex. 8404 Email: mahaifang@ Office Hour:
Mon. 12:00-12:45pm Also by appointment
精
3
Textbook
–Qualified and trained HR –Management Competency –Location decision
–Professional help –Planning ability –Market demand
–Luck?
To become a better informed consumer and
7,8
6 Business Management 4
7 Business Management 5,6
8 HR Management
13,14,15
9 (flexible)
精
13
Course Arrangement
Week
Contents
10-11 Marketing
12-13 Operations and Quality
The textbook website:
/international
CCTV channel 2 /special/gsdll/01/
Introcution to Business 商学导论PPT IB01
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Copyright 2004 South-Western. All rights reserved. 4–3
Key Terms
human resources information system information technology management manager marketing natural resources nonprofit organization
Copyright 2004 South-Western. All rights reserved. 4–10
Resources Used to Produce Products or Services
Natural
resources Human resources Capital Entrepreneurship
Copyright 2004 South-Western. All rights reserved.
4–16
Entrepreneurship
The creation of business ideas and the willingness to take risk The act of creating, organizing, and managing a business Entrepreneurs are people who organize, manage and assume the risk of starting a business.
4–13
Capital
Machinery, equipment, tools and physical facilities used by a business Technology improves capital by helping to produce products and services more quickly and at a higher quality. Information technology, as a subset of technology, enables information to be used to produce products and services.
IntrocutiontoBusiness商学导论IB12
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Other Pricing
Target Market
Creating and Pricing Products
Pricing
New Product
Differentiate
Copyright © 2007 South-Western. All rights reserved.
Creating and Pricing Products
• Line consistency refers to how closely related the products that make up the line are.
Copyright © 2007 South-Western. All rights resercing Products
Creating and Pricing Products
Product Mix
Copyright © 2007 South-Western. All rights reserved.
Creating and Pricing Products
Product Mix of LG
• Mobile Phoones • TV/Audio/Video • Home Appliances • Air Conditioners • IT products
Product Types
Convenience Shopping
Specialty
Copyright © 2007 South-Western. All rights reserved.
Creating and Pricing Products
Line/Mix Cycle Target Market New Product Differentiate Pricing Other Pricing
Introcution_to_Business_商学导论PPT_IB07
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7–9
Steps of Planning
Mission
statement describes the firm’s primary goal. Strategic plan identifies the long-term business focus, perhaps three to five years. It typically includes goals and strategies to satisfy the mission. Tactical planning are smaller scale plans (over one or two years) that are consistent with the firm’s strategic plan. (short-term) Operational planning establishes the methods to be used in the near future (such as the next year) to achieve the tactical plans. Contingency planning are alternative plans developed for various possible business conditions. (alternative plans)
7
III Management PartPart III: Management
Managing Effectively
7
Introduction to Business 3e Introduction to Business
Jeff Madura
Chapter 7 Learning Goals
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11–17
Compensation Packages
•
Total monetary compensation and benefits offered to employees – Salary – Stock options – Commissions – Bonuses – Profit sharing – Employee benefits – Perquisites (perks)
11
Part IV Managing Employees Part IV: Managing Employees
Hiring, Training & Evaluating Employees
11
Introduction to Business 3e Introduction to Business
Jeff Madura
11–7
Recruiting
Goal of recruiting is to ensure an adequate supply of qualified candidates for employment. • Internal/external • Screening applicants • Make the hiring decision
•
11–2
Key Terms
bonus • boycott • commissions • compensation package • employee benefits • employment test • external recruiting • human resource manager • human resource planning • internal recruiting
-
-
Increase employees’ innovation. Enable employees to understand and interact with a diverse set of customers. A larger proportion of eligible employees will be from minority groups.
•
11–8
Internal versus External Recruiting
Internal Recruiting
filling open positions with existing employees whose personalities are known, capabilities and limitations can be assessed. An opportunity for a promotion or more desirable tasks.
11–12
Decision Making P353
How to Recruit 1. What problem might Web Czar Company encounter if it hired an application whose resume listed proper credentials without interviewing the application? 2. If Web Czar has many qualified applicants for its job position and they all appear to be enthusiastic about working for the company, what criterion should Web Czar use to make its hiring decision?
•
11–11
Hiring Example
•
Job CFO
– Responsibility –ensure the company meets it’s financial goals – Task – Develop and manage a budgeting system – Skill – Analyze a budget to uncover the risks to the company – Behavioral question – Tell me about a time when you able to identify and communicate a financial risk during budget time?
11–9
Screening Applicants
Screening out Unqualified Applicants - Recruiting software programs eliminate the need for individuals to read and categorize resumes received. • Interview Process - Applicants’ punctuality, communication skills, attitude and other more detailed information. • Contacting References - Offering limited benefits, because only the references who are likely to provide strong recommendations are listed. • Employment Tests (Optional) Exhibit 11.2 • Physical Examination (Optional) • Hiring Decision Exhibit 11.3&11.4
Planning to satisfy a firm’s needs for employees 1. Forecasting Staffing Needs 2. Job analysis 3. Recruiting
•
11–5
Forecasting Staffing Needs
Needs
occur as workers retire or take jobs with other firms. Needs may be determined by assessing the firm’s growth trends. During a temporary increase, the firm can offer overtime to existing workers, hire temporary workers for part-time or seasonal work.
•
11–3
Key Terms
job analysis • job description • job specification • perquisites • profit sharing • promotion • salary • stock options
•
11–4
Human Resource Planning
Copyright © 2004 South-Western. All rights reserved.
Learning Goals
Explain human resource planning by firms. • Explain how a firm can ensure equal opportunity and the benefits of doing so. • Differentiate among the types of compensation that firms offer to employees. • Describe the skills of employees that firms develop. • Explain how the performance of employees can be evaluated.
•
Age Discrimination in Employment Act of 1967 (amended 1978)
– 40 years old or older.
• •
Americans with Disabilities Act (ADA) of 1990 KNOW THESE…….
11–16
Recruiting
External Recruiting
Filling positions with applicants from outside the firm. May recruit more qualified candidates. Firms don’t have as much information as they do for internal applicants.
Decision Making P356
Ensuring Equal Opportunity in New Job Position
1. Explain
how Web Czar’s strategy for allowing for equal opportunity is related to its human resource planning process. 2. Under what conditions might a policy to promote existing employees to open job positions not allow for equal opportunity?
11–6
Job Analysis
•
Job analysis
– Determining the tasks and the necessary credentials for a particular position