商学导论 期末指导

正误判断：举例

The United States government manages the collection and spending of its revenues through monetary policy.

A planned economy relies on a centralized government to control all or most of the factors

of production and to make all or most production and allocation decisions.

选择题：举例

A ________ is a document in which an entrepreneur summarizes his or her business strategy for a proposed new venture and how that strategy will be implemented.

A) success chart

B) director's guideline

C) financial blueprint

D) business plan

The price at which the quantity of goods demanded and the quantity of goods supplied are equal is referred to as ________.

A) the equilibrium price

B) consumer equality price

C) the deal-maker price

D) the fixed point price

Decision making：sample

As Rob Mason planned his tutoring business, he realized that he would need to provide his service in an efficient manner. He is able to use quiet areas on campus for his tutoring and therefore does not have any business expenses associated with renting an office or facility for his business. He also needs a competitive advantage over other tutors. For each business course in which he can serve as a tutor, he has developed a large number of practice questions. This distinguishes him from other tutors, who typically just try to explain difficult concepts to the students. Rob believes that by helping students work on practice questions, they will be better prepared for exams.

He asks them to take his practice exam before he begins tutoring them so that he can focus on the areas where they are weakest. At the end of the sessions, he has them take

a practice exam again to demonstrate how much they have learned from his tutoring.

Rob's tutoring process is very organized, and he uses this process as his competitive advantage.

1. How can Rob make students aware of his competitive advantage?

2. How can Rob determine whether he is providing a quality service for his customers?

A well-known bicycle company in town has asked the three partners of the

Rugged Bike Shop if they want to convert their new bike shop business into a chain-style franchise. The franchisor would provide them with guidance in running the bike shop business, but they would have to allocate a portion of their profits to the franchisor. The partners believe that they can manage the bike shop business on their own and do not want to share the profits of their business, Therefore, they decline the franchisor’s offer.

1.Do you think the partners of the Rugged Bike Shop should have accepted the

franchisor’s offer?

2.Do you think the Rugged Bike Shop can serve as a franchisor for other

investors who want to run a bike shop business?

Case analysis sample

Phoenix Shoes has recently established a shoe store that sells high-quality, high-priced shoes to customers of all ages. Its main source of revenue, however, is the sale of children’s shoes. Its store is located in a large shopping mall. The store has been very successful in the year that it has been open. However, Stephanie Scheck, the owner of Phoenix Shoe, is worried about the following industry conditions.

First, she is concerned that the general demand for high-quality shoes could decline