市场营销专业英语50句
销售英文用语
销售英文用语
在商务交流中，销售英文用语扮演着重要的角色。
了解并熟悉常用的销售英文用语能够帮助销售人员与顾客更有效地沟通，促成交易。
下面是一些常见的销售英文用语，供销售人员参考：
预备
•Lead: 潜在客户或销售潜在机会的线索.
•Cold call: 未经预约的电话销售.
•Warm call: 有预约安排的电话销售.
•Pitch: 销售人员向潜在客户推销产品或服务的简短陈述.
•Qualify: 确认潜在客户是否具有购买潜力.
•Prospect: 有望成为客户的潜在买家.
谈判
•Closing: 完成交易并促成销售.
•Upsell: 向客户推销更高档次的产品或服务.
•Cross-sell: 向客户推销与其已购买产品或服务相关联的其他产品或服务.
•Objection: 客户对产品或服务的异议或反对意见.
•Counteroffer: 对客户提出的反对意见或异议的回应.
跟进
•Follow-up: 向客户追踪并与其保持联系.
•Pipeline: 正在进行中的销售机会清单或潜在交易.
成交后
•Referral: 客户推荐新客户或业务.
•Testimonial: 客户对产品或服务的好评或推荐.
•Repeat business: 客户再次购买或重复交易.
以上是一些常见的销售英文用语，熟练掌握这些用语可以使销售人员在商务交流中游刃有余，促成更多的销售机会。
在日常工作中不断积累和运用这些用语，将有助于提升销售业绩，增加业务机会。
市场营销专业英语
市场营销专业英语Marketing Management营销管理New Products Development新产品开发 Service Industry Marketing服务业营销Advertising广告Business Negotiation商业谈判International Marketing国际市场营销Sales Channels销售渠道Public Relationship公共关系Consumer Behavior消费者行为 Systems of Management Information管理信息系统Marketing Research营销调研accesibility 可进入性accessory equipment markets 附属设备市场account management policies 客户管理策略 positioning定位 additions to existing product lines 现有产品线的增加administered vertical marketing systems 管理式垂直营销系统market segmentation市场细分 sales promotion销售促进 advertising feedback 广告反馈advertising frequency 广告频率advertising media 广告媒体advertising reach 广告接受人数 advertising message 广告信息 advertising source 广告信息来源 agent middleman 代理商 allowance 折让 alteration 退换 American Marketing Association 美国营销协会 annual marketing plan 年度营销计划assurance 保证attitudes of consumers 消费者态度availability 可获得性/供货能力awareness （产品）知晓度/知名度baby boomers 婴儿潮出生的一代人 backward channels for recycling 回收的后向渠道 backward integration 后向垂直一体化 banner advertisements 横幅标语广告 bar codes 条形码 barter 实物交易 basic physical needs 基本生理需要 BCG Grow-Share Matrix 波士顿增长-份额矩阵 1before tests 事前测试Behavior Scan Information Resources Inc. 行为扫描信息源公司 behavioural analysis 行为分析 behaviouralhierarchies 行为层级 benchmarking 基准 benefit clusters 利益群体 benefits 利益 Benz 奔驰 billing 帐单 birth rate 出生率 blanket purchase order 一揽子采购合同blind-paired comparison testing 双盲比较测试 blue collars 蓝领 bottom line 底线/盈亏一览结算线brand awareness 品牌意识/认知brand extensions 品牌扩展brand loyalty 品牌忠诚度 brand mark 品牌标志 brand name 品牌名称brand positioning 品牌定位brand recognition 品牌识别brand strategies 品牌战略 brand 品牌 branding strategy 品牌化战略branding 品牌化brand's equity 品牌的价值break-even analysis 盈亏平衡分析 break-even volume 盈亏平衡产量 breath of product assortment 产品线的宽度breath or diversity of product lines 产品线的宽度或多样性 bribery 贿赂 British Airways 英国航空公司brokers 经纪人budgeting 预算bundle 捆绑Bureau of Census 人口统计局 busines strength rating 商业能力评分 business plan 商业计划 business position 经营地位 business sector 商业部门business services markets 商业服务市场business strategies 经营战略 business unit strategy 经营单位战略buyback allowances 回购折让 2buyback arrangements 产品返销 buyers' bargaining power 买方的讨价还价能力 buyers 采购者 buying behavior 购买行为 buying center 采购中心 buying inertia 购买惯性 buying intention 购买意图 buying offices 连锁商店的进货中心 buying power indes (BPI)购买力指数 buying situation 采购情况/类型 buying task 采购任务 capital gains 资本收益 capital invested in product 产品投入资本 Carnival 嘉年华 cash cows 现金牛类 cash discounts 现金折扣catalogue sales 目录销售categorization of perception 感知分类categorization 分门别类centralization 集中化chameleons/followers 变色龙/跟随者 channel alternatives 可选择的营销渠道 channel conflicts 渠道冲突 channel decisions 渠道决策 channel functions 渠道功能 channel institutions 渠道组织结构channel management 渠道管理channel objectives 渠道目标channel of distribution 分销渠道channel power 渠道权力channel-control strategies 渠道控制战略 channel-design decisions 渠道设计决策channel-management decisions 渠道管理决策channels of communication 传播渠道choice criteria 选择标准closing a sale 结束销售 clothing retailers 服装零售商 co-branding 联合品牌 code of ethics （职业）道德标准 coercive power 强制权 cognitive dissonance 认识的不协调 collection of data 数据收集 collection 收款 co-marketing alliances 联合营销联盟 3combination compensation plan 结合式薪酬方案 commitment 承诺 communication channels 传播渠道 communication process 传播过程 communication 信息交流/沟通 communications media 传播媒体 company personnel 公司员工 comparative advertisements 比较广告 comparison of brands 品牌比较 compensation deals 补偿处理 compensation plan 酬金方案 compensation/rewards 酬金/奖励 compensatory 补偿性的 competition and industry evolution 竞争和行业演变competition-orientated pricing 竞争导向定价法competitive advantage 竞争优势competitive (supply-side) evolution 竞争（供方）演变competitive factors 竞争因素competitive intelligence 竞争情报/信息competitive parity promotion budgeting 竞争均势促销预算法competitive strategy 竞争战略competitive strength 竞争优势/能力competitor analysis 竞争者分析complaint handling 投诉处理component materials and parts markets 组成材料和零部件市场 computerized ordering 计算机化的订购conclusive research 确定性研究conditions of demand 需求情况 conflict and resolution strategies 冲突和解决战略conformance to specifications 与规格一致conformance 一致性confrontation strategy 对抗战略conjoint measurement 联合测度法 conjunctive model 联合模型 consumer decision-making 消费者（购买）决策consumer goods channels 消费品分销渠道 Consumer Goods Pricing Act, USA 美国消费品定价法案consumer goods 消费品consumer markets 消费品市场consumer needs 消费者需求consumer packaged-goods firms 消费者包装食品公司consumer promotion 消费者促销consumer tests 消费者测试consumer/household market 消费者/家庭市场4consumers' perceptions 消费者感知 consumption 消费 contests 竞赛 contingency planning 权变计划 contract construction 契约建筑业contract manufacturing 契约制造业contraction/strategic withdrawal strategy 收缩/战略性撤退战略contractual entry modes 契约式进入模式 contractual vertical marketing systems 合约式垂直营销系统 contribution margin analysis 边际贡献（贡献毛利）分析 contributrion margin 边际贡献 control strategies 控制战略convenience food stores 便利食品商店convenience goods 便利品convenience 服务的便利性Cool Whip 清凉维普co-operative advertising 合作性广告co-ordination and conflict resolution 协调与冲突解决 co-production 合作生产 core benefit proposition (CBP) 核心利益方案/提议 corollary-data method 推定数据法 corporate HQ 公司总部 corporate scope 公司（经营）范围corporate strategy 公司战略corporate vertical marketing systems 公司式垂直营销系统corporate/institutional advertising 团体/社会公共机构广告 corrective action 矫正行动 cost analysis 成本分析 cost effectiveness 成本有效性 cost leadership strategy 成本领先战略 cost of capital 资本成本 cost of goods sold (COGS) 产品销售成本cost reductions 降低成本产品cost-and-volume relationship 成本-数量关系 cost-oriented pricing 成本导向定价法cost-plus/mark-up pricing 成本加成/溢价定价法costs and benefits of marketing functions 营销职能的成本和效益costs ofcompetitors 竞争者成本costs of distribution 分销成本countertrade 对等贸易 coupons 优惠券 courtesy 礼貌 coverage of geographic market 地域性市场的范围coverage of relevant retailers 相关零售商的销售范围 5credibility 信誉 credit terms 信贷条款 critical assumptions 关键假设cross-elasticity 交叉弹性customary pricing 习惯性定价法customer analysis 顾客分析 customer contact 顾客接触 customer demand 顾客需求customer intimacy 顾客亲密度customer loyalty 顾客忠诚度customer need 顾客需要customer organization of sales force 按客户组织销售队伍customer retention 顾客维系/保留customer satisfaction 顾客满意度customer segment pricing 顾客细分市场定价 customer service 顾客服务customer-oriented pricing 顾客导向定价法customers' perception 顾客感知 customers' preferences 顾客偏好 customers' price sensitivity 顾客的价格敏感度customizing 定制data collection 数据收集 data confidentiality 数据保密 data research 数据研究 data sources 数据来源 dealers 经销商 deceptive advertisements 欺骗性广告 deciders 决策者 declining markets 衰退市场 decoding 解码 defect rate 缺陷率 defender strategy 防御型战略 defensive new-product development strategy 防御性新产品开发战略defensive positioning 防御性定位delivery time 交付时间 delivery 配送 demand characteristics 需求特征demand curve 需求曲线 demand-oriented pricing 需求导向定价法 demographic environment 人口统计环境 6department stores 百货商店dependability 可靠性deregulation 放松管制 derived demand 衍生需求 descriptive research 描述性研究design decisions 设计决策desired percentage mark-up on retail 预期零售利润率desired percentage return 预期回报率 determinant attributes 关键属性determinants 决定因素different responses 差别反应differentiated defender strategy 差异化防御战略differentiated marketing 差异化营销 differentiation over time 不同时间的差异differentiation strategy 差异化战略differentiation 差异化diffusion of innovation theory 创新扩散理论dimension 因素dimensions of quality 质量维度 direct costing profitability analysis 直接成本盈利性分析 direct mail 直接邮寄 direct marketing via advertising media 通过广告媒体的直接营销 direct marketing 直接营销direct product profitability (DPP) 直接产品盈利性/利润率 direct selling 直销 discount rate 贴现率 discount stores 折扣商店 discount 折扣 discount/premium price policies 折扣/溢价策略discriminant analysis 差异分析法discriminatory adjustments 歧视价格调整 discriminatory pricing adjustments 歧视定价调整 disjunctive model 分离模型 display space 陈列空间disposable income 可支配收入dissonance-attributionhierarchy 不和谐-归属层次结构 distribution channel designs 分销渠道设计 7distribution channel objectives 分销渠道的目标distribution channel 分销渠道 distribution decisions 分销决策 distribution policies 分销策略distribution 分销distributor/store (private lables) brands 分销商/私有品牌distributors 分销商diversification 多元化 divest 撤退 divest 出让 divestment or liquidation 收回投资或清算dividend 红利dogs 瘦狗类domestic target marketing strategies 国内目标市场定位的营销战略 dropping products 放弃产品 dry cleaning 干洗 dual/two channel distribution systems 双重分销系统 duplication （媒体）重复DuPont 杜邦公司durability 耐用性early vs late adoption 早期采购与后期采购earnings per share 每股收益economic and technological factors 经济技术因素economic power 经济权 economies of scale 规模经济 education services 教育服务effectiveness 有效性efficiency 效率emergency goods 急需品 emotional appeals 情感诉求 empathy 移情作用empirical evidence 经验性实例 empowerment 授权 encoding 编码 end use 最终使用 endorsement 赞同 engineering （产品）工程设计 8entrepreneurial strategy 企业家战略 entry strategies 进入战略environment and packaging disposal 环境与包装处理environment factors 环境因素 environmental scanning 环境扫描/分析environmental strategy 环境战略establishment 机构ethical audit （公司）伦理审计 ethics of marketing 营销伦理道德 ethnic composition 种族构成 European Community 欧共体evaluation and reward systems 评估与奖励体系 evaluation and selection of supplier 评估和选择供应商 evaluation of alternatives 评估替代品/各种选择evaluation of brands 品牌评估event sponsorship 事件赞助 event 活动 everyday low-price (EDLP) 天天低价 evoked set 引发的组合 evolution of market 市场演变exchange 交换 exclusive dealing 独家销售 exclusive distribution 独家分销 executive summary 执行摘要 exhibition media 展示广告媒体existing market 现有市场exit barriers 退出壁垒expansion path 扩张途径 expectation measures （顾客）预期测度 expectations of customers 顾客期望 expected unit sales 预计产量expected value 期望价值experience curve 经验曲线experimental research 实验性研究expert power 专长权exploratory research 探索性研究 export agents 出口代理（商）9export jobbers 出口批发商 export management company 出口管理公司export merchants 出口贸易商export 出口exporting 出口商品extended use strategy 扩大使用战略extending volume growth 扩大市场份额 external data sources 外部数据来源external environment 外部环境extrapolation of past sales trends 过去销售趋势推测法 facilitating agencies 辅助/中介机构factor analysis 因素分析法fads 时尚family branding 家族品牌family life cycle 家庭生命周期family structure 家庭结构farm products 农产品fast-moving consumer goods (FMCG) 快速变动的消费品 fear appeals 恐惧/顾虑诉求 features 特征 Federal Department Stores 联邦百货商店Federal Trade Code （FTC) 联邦贸易法案FedEx (Federal Express) 联邦快递 feedback data 反馈数据 field test marketing 实地市场测试 financing 融资 fisheries 渔业 fit and finish 结实度与外观 fixed costs 固定成本 fixed salary 固定工资 flanker strategy 侧翼进攻战略 flanker/fighting brand 战斗品牌 flanking and encirclement strategies 侧翼进攻与围堵战略flat organizational structure 扁平的组织结构 FOB origin pricing FOB产地定价法 focus strategy 集中战略 followers 追随者 10Ford 福特公司 foreign middlemen 国外中间商 forestry 林业formalization 形式/规范化formulate 制定fortress/position-defence strategy 防御堡垒战略 Fortune 《财富》杂志 forward integration 向前一体化 franchise systems 特许系统 franchising 特许经营 free call numbers 免费电话号码 free goods 免费商品freight-absorption pricing 免收运费定价法 fringe benefits 小额津贴 frontal attack strategy 正面进攻战略 full costing profitabilityanalysis 全成本盈利性分析 full-service wholesalers 全方位服务的批发商 functional competencies and resource allocation 职能能力与资源分配functional efficiency 职能效率functional organization of sales force 按销售职能组织销售队伍 functional organizational structure 职能型组织结构 functional performance 功能性能 functional strategy 职能战略 games 比赛 gap 差距gatekeepers 信息传递者 general behavioral descriptors 一般行为变量 General Electric (GE) 通用电气 General Foods Corporation 通用食品 general merchandise discount chains 大众商品折扣连锁店 General Motors 通用汽车 geodemographics 区域人口统计特征geographic adjustments 地理调整geographic distribution 地理分布 geographical organization of sales force 按地区组织销售队伍 Gillette 吉列剔须刀 global adjustments 全球调整 11global elite consumer segment 全球精英消费品市场global expansion 全球扩张global marketing control 全球营销控制global markets 全球市场global niche strategy 全球机会战略global standardization strategy 全球标准化战略global teenage segment 全球青少年市场 globalization 全球化 global-market expansion 全球市场扩张 goals 总目标 going-rate/competitive parity pricing 竞争性平价定价法goods producers 产品制造商Goodyear 固特异轮胎government agencies 政府机构government buyers 政府采购者government market 政府市场government regulation 政府管制greenhouse effect 温室效应grey market 灰色市场 gross domestic product (GDP) 国内生产总值 gross margin 毛利 gross national product (GNP) 国民生产总值gross profit 毛利gross rating points (GRPs) 总级别指数group/category product manager 类别产品经理 growing markets 成长市场 growth rate of market 市场增长率 growth stage of product life cycle 产品生命周期的成长阶段growth-extension strategies 增长扩张战略growth-market strategies for market leaders 市场领导者的市场增长战略 growth-market strategy 成长性市场战略 growth-market targeting strategy 成长性市场定位战略 guarantee/warranty 保证/担保 guarantees 保证 Gucci 古琦（世界著名时装品牌）Haagen-Dazs 哈根达斯hard technology 硬技术 12Harvard Business Review 《哈佛商业评论》harvest 收获harvesting pricing 收获定价法harvesting strategy 收获战略health care 医疗保健 health maintenance organizations (HMOs) （美国）卫生保健组织 heavy buyer 大客户 Heileman Brewing Company Heinz 亨氏食品 helpfulness 有益性 Henkel 汉高Hertz 赫兹（美国汽车租赁巨头）Hewlett-Packard 惠普公司hierarchy of strategy 战略的层次high margin/low-turnover retailers 高利润/低周转率的零售商high market share globalstrategy 高市场份额全球战略 high-contact service system 高接触服务系统high-involvement product 高参与产品high-involvement purchase 高参与购买 hight market share 高市场份额战略 Hilton 希尔顿 Holiday Inns 假日旅馆 homogeneous market 同质市场 Honda 本田 household/family life cycle 家庭生命周期 household 家庭 hybrid technology 混合技术 idea generation 创意的产生/生成 ideas for new products 新产品创意/构想idea-screening process 创意筛选过程identification of segments 识别细分市场Illinois Tool Works 伊利诺斯工具厂image pricing 形象定价 imitative positioning 模仿定位 imitative strategy 模仿战略impact evaluation 影响评估impersonal sources 非个人的信息来源 13implementation and control of marketing programs 营销计划的执行和控制 implementation 实施 improvements in or revisions of existing products 现有产品的改良或修正 impulse buying 冲动购买 impulse goods 冲动购买品 incentives 激励 income 收入increased penetration strategy 增加渗透战略indirect costing profitability analysis 间接成本盈利性分析 individual brand 个别品牌 individual value 个人价值 industrial goods & services 工业产品和服务 industrial goods channels 工业品分销渠道 industry attractiveness 行业吸引力industry attractiveness-business position matrix 行业吸引力-业务地位矩阵 industry dynamics 产业动态 industry evaluation 产业评估 industry evolution 产业演变inelastic 缺乏价格弹性influencers 影响者infocommunications industry 信息通信行业 infomercials 商业信息广告 information age 信息时代 information search 信息搜集information technology 信息技术 information 信息 informative 告知性的 ingredient 成份 in-home personal interview 个人家庭访谈in-house use tests 内部使用测试innovation 创新innovativeness 创新性 installation 设施 in-store display 店内展示 in-store positioning 店内布局 in-store promotion 店内促销intangibles 无形 14integrated marketing communication plan (IMC) 整合营销传播计划 integration of perception 感知整合 integration 整合 Intel 因特尔intensity of market position 市场地位的集中程度intensity 集中程度intensive distribution 密集型分销interactions across multiple target markets 多目标市场间的相互作用 interactive media 交互式媒体 interest rates 利率 internal data sources 内部数据来源internal marketing 内部营销internal organizational structure 内部组织结构international advertising 国际广告international channels 国际分销渠道international division 国际分部 international marketing 国际营销international organizational design 国际组织设计internationalization of services 服务的国际化 introductory stageof product life cycle 产品生命周期的推出阶段 inventory level 库存水平investor relations advertising 投资关系广告issue advertising 观点广告 jobbers 批发商 Johnson & Johnson 强生joint ventures 合资 jury of executive opinion 行政管理人员群体意见法 just noticeable difference (JND) 恰巧注意到的差异 just-in-time (JIT) management system 准时制管理体系just-in-time purchasing arrangements 及 key account management 主要客户管理key accounts 关键客户key benefits 核心利益key environmental issue identification 确定主要的环境问题key variables 关键变量key/house accounts 关键/机构客户laboratory tests 实验室测试 15leapfrog strategy 蛙跳战略learning hierarchy 学习层级结构legal services 法律服务 legislation 立法 legitimate power 法定权level of compensation 酬金水平level of technical sophistication 技术的复杂程度Levi Strauss 李维·史特劳斯Levi's 列维斯（全球最大的牛仔服制造商） lexicographic model 词典编纂模型 lifestyle 生活方式 limited-service wholesalers 有限服务的批发商 line extension 产品线扩展 line filling 产品线填充line stretching 产品线延伸list price 订价Lloyd's of London 伦敦劳埃德保险公司localizaiton strategy 本地化战略location pricing 场所定价location 位置lodging 房屋出租logistical alliances 后勤联盟 long-term memory 长期记忆 lostcustomer 失去的顾客Louis Vuitton 路易·威登（法国著名时尚品牌） low-contact service system 低接触服务系统low-cost defender 低成本防御型low-cost position 低成本地位low-involvement hierarchy 低参与程度层级结构 macro risks 宏观风险 macroenvironment 宏观环境 macrosegmentation 宏观细分mail-order retailers 邮购零售商 maintaining market share 保持市场份额 maintenance strategy 保持战略 management overhead 管理费 mandatory adaptation 强制性适应 16manufacturer brand 制造商/全国性品牌manufacturers' agents/representatives 生产商的代理商/销售代表manufacturers' export agents (MEA) 制造商出口代理manufacturers' sales offices/branches 生产商的销售办事处/分支机构 manufacturing process 制造过程 manufacturing 制造业market aggregation strategy 整体市场战略 market attractiveness factors 市场吸引力因素market attractiveness 市场吸引力market attractiveness/business position matrix 市场吸引力/业务地位矩阵 market circumstances 市场环境 market demorgraphics 市场人口分布/统计特征 market dimension 市场量度 market entry strategies 市场进入战略market exclusion 市场排斥market expansion strategy 市场扩张战略 market factors 市场因素 market followers 市场跟随者 market growth rate 市场增长率market hirarchy 市场等级market inclusion 市场纳入market leaders 市场领导者market measurement 市场测量market opportunity analysis 市场机会分析 market oriented 以市场为导向的market position factors 市场地位因素market positioning analysis 市场定位分析market potential measurements 市场潜力测度market research 市场研究market segment 细分市场market segmentation 市场细分market share 市场份额 market targeting 目标市场选择 market 市场 marketability 市场开拓能力 market-entry strategies 市场进入战略 marketing action plan 营销行动计划 17marketing audit 营销审计marketing channel 营销渠道marketing codes of conduct 营销行为规范marketing communication 营销沟通/传播marketing concept 营销观念marketing control 营销控制 marketing decision support systems (MDSS) 营销决策支持系统 marketing environment audit 营销环境审计marketing flows and functions 营销过程和职能marketing function area audit 营销功能领域的审计marketing implications of 对营销的影响 marketing information system 营销信息系统marketing institutions 营销机构marketing management 营销管理 marketing message 营销信息 marketing mix 营销组合 marketing policy 营销策略 marketing productivity area audit 营销生产力领域的审计marketing program components 营销计划内容marketing program 营销计划/方案marketing relationship 营销关系marketing research 营销研究marketing strategy 营销战略 market-management organizational structure 市场管理组织结构mark-up price 产品/溢价价格Marlboro 万宝路Marriott Hotel 万豪酒店mass-market penetration strategy 大规模市场渗透战略 mass-market strategy 大市场战略matrix organizational structure 矩阵组织结构Matsushita 日本松下电子mature conformists 成熟的随大流者mature markets 成熟市场 mature stage of product life cycle 产品生命周期的成熟阶段 McDonald's 麦当劳 McDonnell Douglas 麦道公司 MCI电讯公司（前世界通信公司） 18MDSS (Marketing-Decision Support System) 市场决策支持系统measurability 可测度性measure or index 测量指标measurement criteria 计量标准media audiences 媒体受众medical and health services 医疗卫生服务 Medico Containment Services memory of consumers 消费者记忆 Mercedes-Benz 梅赛德斯-奔驰 Mercer Management Consulting 美国美智管理顾问公司 merchandising 推销 merchant middlemen 国内贸易中间商 merchant wholesalers 商业批发商 message structure 信息结构Michael Porter 迈克尔-波特micro risks 微观风险microsegmentatioin 微观细分 Miller Tyding ACT, USA 米勒·泰丁法案minging 矿业Minnesota Mining and Manufacturing Company (3M) 明尼苏达矿业和制造公司Minolta 美能达miscellaneous sources 多方面来源mission 宗旨missionary selling 推销式销售Mitsubishi Heavy Industries 三菱重工modified rebuy 调整再购 monosegment positioning 单一细分市场定位 Monsanto 孟山都农业生物技术公司 moral appeals 伦理/道德诉求 morals 道德 Motorola 摩托罗拉 multichannel distribution 多渠道分销multidimensional scaling 多维等级法multilevel selling 多级销售 multinational coporations (MNCs) 跨国公司multiple test markets 多测试市场multiple-brand strategy 多品牌战略 19multiple-factor index 多因素指数法multisegment positioning 多重细分市场定位mutual trust 相互信任national account management 全国性客户管理national market 国内市场National Semiconductor 美国国家半导体公司natural products 天然产品NEC 日本电子Nescafé 雀巢咖啡Nestlé 雀巢net sales 净销售额network computer (NC) 网络计算机new business selling 新业务销售 new buy 购入新产品 new entrants 新进入者 new markets 新市场 new materials 新材料 New Prod screening model 新普罗德筛选模型 new product lines 新产品线 new products 新产品 new-product development 新产品开发new-product ideas 新产品创意Newsweek 《新闻周刊》new-task buying 全新采购 new-to-the-world products 世界性新产品 niche penetration strategy 壁龛/机会市场渗透战略 niche-market strategy 壁龛市场战略Nike 耐克Nissan 尼桑no-brand brand name 无品牌的品牌名称 no-frills product 无虚饰产品noise in communication system 传播系统中的噪音non-financial rewards 非物质性奖励措施 non-probability sampling 非概率抽样non-profit organization 非盈利组织non-store retailing 无店铺零售业 number of stockouts 迟滞数目 20object-and-task method of promotion budgeting 目标-任务促销预算法 objectives and strategy area audit 目标与战略领域的审计 objectives 具体目标 observation 观察法 occupancy costs 房屋占用成本 occupation/position 职业/职位 odd pricing 奇/余数定价法 OEM (original equipment manufacturer) 原始设备制造商 oeverall quality 总体质量 off-invoice discounts 发票之外的折扣 offsets 抵消交易 Omega 欧米加 on-air testing 广播测试 OPEC (Organization of Petroleum Exporting Countries) 欧佩克（石油输出国组织） opening relationships 建立关系 operating supplies 生产供应品operational excellence 运作管理水平opinion leaders 意见领导者opportunity cost 机会成本opportunity identification 机会识别 opportunity/threat matrix 机会/威胁矩阵 order cycle time 订货周期 order processing 订单处理 organisational level 组织层次 organizaitonal requirement planning 组织需求计划 organization area audit 组织领域的审计organization buying center 组织采购中心organizationalcustomer 组织顾客organizational direct selling 组织直销organizational markets 组织市场 organizational purchasing 组织采购 organzational structure 组织结构 outdoor enthusiasts 户外运动爱好者 out-of-home media 户外广告媒体 overall cost leadership 全面成本领先 overheads 日常开支 overseas direct investment 海外直接投资 21ownership of new product 新产品所有权packaging 包装panel of experts 专家小组 parentage 渊源 parties involved 交换中的各方 payment terms 支付条款 pay-off control 支出控制penetration pricing 渗透定价Pepsi-Cola 百事可乐perceived customer value 顾客感知价值perceived quality 感知到的质量perceived value 感知到的价值percentage of sales promotion budgeting method 销售额百分比促销预算法perceptions of consumers 消费者感知/理解 perceptual (product) pisitioning 感知（产品）定位perceptual map 感知图perceptual organization 感知组织perceptual vigilance 感性的警惕performance dimension 业绩标准 performance evaluation 业绩评估performance measures 表现/业绩测度performance objective 绩效目标performance standards 绩效标准performance 功能 perishability 非持久性 personal selling 人员推销 personal sources 个人的信息来源 personnel development 人力资源开发 persuasive 说服性的 pharmaceuticals industry医药行业physical (product) positioning 物理（产品）定位physical descriptors 物理变量physical distribution 实物分销Pillsbury 皮尔斯博瑞 pioneers 先入者 Pizza Hut 必胜客 place utility 地点效用 22planning and control system area audit 计划与控制系统领域的审计 point of sale information 销售点信息 point-of-purhcase (POP) promotion 采购点促销point-of-sales (POS) data 销售点数据pontificator 保守派 popularity 通用性 population trends 人口趋势 portfolio models for resource allocation 资源配置的资产组合模式position intensity 地位集中程度positioning 定位possession utility 拥有效用 post-purchase dissonance 购买后的不协调post-purchase evaluation 购买后评估post-purchase/after-sale service 售后服务 potential advantages 潜在优势 potential customer 潜在顾客 potential market 潜在市场potential target market 潜在目标市场 power in distribution 分销权力 power of buyers 购买者能力 power of suppliers 供应商能力predatory pricing 掠夺性定价法pre-empting scarce resources 先占稀缺资源preferential treatment 特惠待遇premiums 额外奖励present competitors 现有的竞争者presenting sales message 提供销售信息 pre-test market research 测试前市场研究 price discrimination 价格歧视 price elasticity of demand 需求的价格弹性 price fixing 价格设定 price leaders价格领导者 price lining 价格排列定价法 price promotion 价格促销 price quotation 报价 price sensitivity 价格敏感度 price structure 价格结构 23price 价格price/earnings ration 价格/收益比price-off promotions 降价促销price-setting process 定价过程pricing adjustments 定价调整 pricing policies 价格策略 pricing 定价primary demand 基本需求primary sources 第一类/主要数据print media 印刷媒体 private/for-profit organization 私营/盈利性组织 PRIZM (Potential Rating Index for Zip Markets) 按邮政区划为基础的潜力等级指数proactive new-product development strategy 进取型新产品开发战略 probability sampling 概率抽样problem formulation 界定问题 problem identificatioin 确定问题process management 过程管理 Procter & Gamble (P&G) 宝洁公司 product line 产品线 product availability 产品的可获得性product category 产品类别product class 产品类别product decisions 产品决策product design 产品设计product development 产品开发 product dimension or attributes 产品维度/属性 product evolution 产品演变 product features 产品特征product intent share 产品倾向份额 product leadership 产品领导能力 product life cycle (PLC) 产品生命周期 product life cycle curve 产品生命周期曲线 product line 产品线 product manager audit 产品经理审计product offering 供应品productorganizaiton of salesforce 按产品组织销售队伍 product policies 产品策略 24product positioning 产品定位product quality 产品质量product scope 产品范围product space 产品位置product specifications 产品规格 product systems 产品体系 product type 产品类型 product usage 产品用途 product 产品 product(ion)-oriented organization 产品/生产导向型组织production 生产product-line pricing adjustments 产品线定价调整product-management organizational structure 产品管理组织结构product-market entry control 产品－市场进入控制product-related behavioral descriptors 与产品相关的行为变量 product's market characteristics 产品的市场特征 product-use testing 产品使用测试pro-environment 环保profit impact of market strategy (PIMS) 市场战略的利润影响 profitability analysis 盈利性分析 profitability 盈利性/盈利能力 profitable survivor strategy 有利可图的生存者战略 project-company resource compatibility 项目与公司资源的协调性 projected profit-and-loss statement 预计损益表 projective tests 投影测试 promotion decisions 促销决策promotion mix 促销组合promotion policies 促销策略promotion 促销 promotional allowance 促销折让 promotional effort 促销努力 promotional pricing 促销定价 promptness 及时性 propector strategy 探索型战略 prospecting for customers 寻找顾客 psychographics 心理统计特征 psychological cost 心理成本 25psychological pricing 心理定价法 public organization 公共组织public relations 公共关系 public utilities 公共设施 publicity 公共宣传 pull strategy for control of distribution channels 分销渠道控制的拉式战略pupil dilation 瞳孔扩张purchase predisposition 购买倾向 purchasing agent 采购代理 purchasing contract 采购合同purchasing manager/agent 采购经理／代理purchasing power perity (PPP) 购买力平价指数push money/spiffs 佣金push stragtegy for control of distribution channels 分销渠道控制的推式战略 qualifying prospects 审查潜在顾客资格quality dimensions 质量维度quality 质量quantity discount 数量折扣 question marks 问题类 questioning 询问法 quotas 定额 R & D expenditure 研究开发战略 race and ethnic origin 种族和民族 rack jobbers 供应超级市场的批发商 radio 无线电广播 rank ordering 排序 rate of adoption 采购率rate-of-return/target return pricing 回报率/目标回报定价法rational appeals 理性诉求 rationale 基本原理 raw materials 原材料 reactive and proactive responses 反应及前摄策略 reactive new-product development strategy reactor strategy 反应型战略real estate 房地产 rebates 回扣 recall tests 记忆测试 26receiver 接收者reciprocity 利益互惠recognition ofproblem/need 发现问题/需求recognition tests 认知测试recreation 娱乐业recruitment and selection 招聘与选拔recycling of packaging 包装回收（利用）Reebok 锐步reference group 参照群体 referent power 参照权 refocus 巩固refunds 退款 refusal to deal 拒绝经营 regression analysis 回归分析法 regulation 管制 related/concentric diversification 相关/同心多元化relational VMSs 相关式垂直营销系统relative attractiveness of declining markets 衰退市场的相对吸引力relative market potential 相对市场潜力 relative market share 相对市场份额 reliability 可靠性 repeat purchase behavior 重复购买行为repetition 重复repositionings 重新定位产品requirements planning 需求计划reseller 中间商resident buyers 常驻采购员resource allocation/deployment 资源配置response strategies 反应策略 response to communication 传播响应 responsive strategy 反应型新产品开发战略 responsiveness 响应性 retail coverage strategy 零售范围战略 Retail Index 零售指数retail outlets 零售店retail sales 零售额retailer co-operatives 零售商合作社 27retailer 零售商retailing trends 零售趋势Return on Equity (ROE) 权益回报率Return on Investment (ROI) 投资回报率Return on Net Assets (RONA) 净资产回报率 reverse engineering 反向工程 reward systems 奖励系统 rivalry determinants 竞争。
市场营销专业英语
市场营销专业英语1. IntroductionMarketing is an essential component of any company’s success, and effective communication is crucial in this field. As a marketing professional, it is important to have a good understanding of marketing terminology in both English and your native language, as it can facilitate effective communication with international partners and clients. In this document, we will explore some key marketing terms in English and their translations.2. Marketing Concepts2.1 Market SegmentationMarket segmentation is the process of dividing a broad target market into smaller subsets based on specific criteria. These criteria may include demographics, psychographics, and behavior. The goal of market segmentation is to better understand the needs and preferences of different groups of consumers in order to tailor marketing strategies and offerings to each segment.2.2 Target AudienceThe target audience refers to a specific group of individuals or businesses that a company aims to reach with its marketing efforts. Identifying the target audience is crucial in developing marketing campaigns as it helps in creating messaging thatresonates with the intended recipients. Understanding the target audience’s characteristics, preferences, and behaviors is key to achieving marketing success.2.3 BrandingBranding is the process of creating a unique and distinctive identity for a product, service, or company. It involves developing a name, logo, and overall image that sets a brand apart from its competitors. Effective branding fosters brand recognition, loyalty, and trust among consumers, ultimately driving sales and market share.3. Promotional Strategies3.1 AdvertisingAdvertising is a paid form of communication aimed at promoting a product, service, or brand to a target audience. It utilizes various media channels, such as television, radio, print, and digital platforms, to reach potential customers. Advertising objectives may vary, including creating awareness, generating leads, or driving sales.3.2 Public RelationsPublic relations (PR) is the practice of managing the spread of information between a company or organization and its target audience. PR activities may include press releases, media interviews, event planning, and crisis communications. The goal of PR is to build and maintain a positive image of the company, enhance its reputation, and establish strong relationships with key stakeholders.3.3 Sales PromotionSales promotion techniques are used to encourage customers to make a purchase or take a desired action. These techniques may include discounts, coupons, free samples, contests, or loyalty programs. Sales promotions are typically time-limited and aim to create a sense of urgency or excitement among consumers, driving immediate action.4. Marketing Channels4.1 Online MarketingOnline marketing refers to the practice of promoting products or services using digital technologies, such as the internet, social media, search engine optimization (SEO), email marketing, and content marketing. Online marketing offers a wide range of channels and tools to target specific audiences, track and analyze campaign effectiveness, and engage with customers directly.4.2 Offline MarketingOffline marketing, also known as traditional marketing, includes various non-digital channels to reach and engage with consumers. These may include print advertisements, billboards, direct mail, television commercials, and event sponsorships. While online marketing has gained popularity in recent years, offline marketing still plays a significant role in reaching certain segments of the target audience.5. ConclusionMarketing is a dynamic field that demands effective communication to drive success. Familiarizing yourself with marketing terminology in English can help you communicate more efficiently with international partners and clients. In this document, we covered some key marketing concepts, promotional strategies, and marketing channels. Use this guide as a reference to expand your marketing vocabulary and enhance your professional competency in the field of marketing.。
市场营销常用英语句子
市场营销常用英语句子导语：市场是指企业发现或挖掘准消费者和众多商家需求，从整体的营造以及自身产品形态的营造去推广、传播和销售产品，主要是深挖产品本身的内涵，切合准消费者以及众多商家的需求，从而让消费者深刻了解该产品进而购置的过程。
下面是收集的有关市场营销的英语，欢迎参考!1.Your T shirts can find a ready market in the eastern part of our country. 贵国的T恤在我国东部市场很畅销。
2.We all understand that Chinese slippers are very popular in your market on aount of their superior quality and petitive price. 我们都知道中国拖鞋因价廉物美而畅销于你方市场。
3.This product has been a best seller for nearly one year. 该货成为畅销货已经将近1年了。
4.There is a good/poor/no market for these articles. 这些商品畅销/滞销/无销路。
5.Your bicycles find a ready market here. 你们的自行车在此地销路很好。
6.They talked over at great length the matter of how to increase the sale of your products. 他们详细地讨论了怎样增加你方产品的销售。
7.Please furnish us with more information from time to time so that we may find outlets for our stationery. 由于对此货物的需求将不断增加，请提前补充货源。
销售术语sale in和sales out的例句
销售术语sale in和sales out的例句-概述说明以及解释1.引言1.1 概述销售术语是在商业领域中广泛使用的专业术语，用于描述销售过程和销售业绩。
其中，"sale in"和"sales out"是两个重要的销售术语。
"sale in"指的是产品从供应商销售给零售商或分销商的过程，也可以理解为发货给零售商的销售。
这个销售阶段通常发生在产品进入销售渠道之后，但尚未实际销售给最终消费者之前。
因此，"sale in"主要关注产品的库存管理和供应链的流通方面。
相反，"sales out"指的是最终消费者购买产品的过程，也被称为实际销售。
在这个阶段，产品由零售商出售给最终消费者，实现真正的销售收入。
因此，"sales out"主要关注消费者需求和市场销售情况。
本文将通过举例来说明"sale in"和"sales out"的具体含义和应用场景。
通过具体的例句，读者可以更好地理解这两个销售术语在实际商业中的运用。
此外，本文还将讨论其他相关术语，并总结销售术语的重要性，强调例句在实际销售中的应用场景，并提出进一步研究的方向。
通过本文的阐述，读者将更全面地了解销售术语的用途和意义，从而提升自己的销售技能和商业理解能力。
1.2 文章结构文章结构部分的内容可以按照以下方式编写：2. 正文2.1 销售术语sale in的例句2.1.1 例句1（在这里插入相关的例句1，展示sale in的使用场景和意义）2.1.2 例句2（在这里插入相关的例句2，进一步说明sale in的具体应用）2.1.3 例句3（在这里插入相关的例句3，强调sale in的重要性）2.1.4 例句4（在这里插入相关的例句4，展示sale in对销售业绩的影响）2.2 销售术语sales out的例句2.2.1 例句1（在这里插入相关的例句1，展示sales out的使用场景和意义）2.2.2 例句2（在这里插入相关的例句2，进一步说明sales out的具体应用）2.2.3 例句3（在这里插入相关的例句3，强调sales out的重要性）2.2.4 例句4（在这里插入相关的例句4，展示sales out对销售业绩的影响）2.3 其他相关术语的例句2.3.1 例句1（在这里插入相关的例句1，展示其他相关术语的使用场景和意义）2.3.2 例句2（在这里插入相关的例句2，进一步说明其他相关术语的具体应用）2.3.3 例句3（在这里插入相关的例句3，强调其他相关术语的重要性）2.3.4 例句4（在这里插入相关的例句4，展示其他相关术语对销售业绩的影响）通过以上的文章结构，读者可以清晰地了解到销售术语sale in和sales out的定义、使用场景和重要性，同时还可以了解到其他相关术语的具体内容和应用。
市场营销英语单词完整版
单元一1. marketing mix:营销组合2. market a brand:3. product:产品4. range:范围、幅度5. quality:质量6. branding：品牌化7. reputation：声誉、名望8. support：支持、支撑9. price：价格10. place：渠道11. location：位置，当地12. outlet：批发商店13. accessibility：可接近的，可得到的14. promotion：促销15. promotional mix:促销组合16. promotional tool：促销工具17. TV advertising:电视广告18. talk about:谈论19. people:人20. physical presence：实体存在21. process：处理、方法、步骤22. physical evidence：物证23. tangible：有形的24. launch：发表25. distribution：分布、分配26. delivery：交付（贸易）27. advertising：广告28. direct marketing：直接营销29. customer：顾客30. competitor：竞争者31. premium pricing：保险定价32. special deals：特殊交易单元二1. customer need:顾客需求2. solve a problem：解决问题3. meet these need：满足他们的需求4. cost to user：消费者5. perceive the cost：理解消费、认知消费6. convenience：便利7. convenient：方便的8. make an effort：作出努力9. communication：通讯10. communicate：通讯、传达11. acceptability：可接受性13.acceptable 可接受的14.socially acceptable 可被社会接受的15.fashionable 流行的16.attractive 引人瞩目的17.affordability 可购性18.legally acceptable 法律上可接受的19.accessibility 易接近，可达到20.easy to access 容易得到21.accessible 易接近的22.awareness 认识、意识、明白23.aware of:意识到，知道24.high 高度25.object 目标26.manufacturerd 制造27.high quality 高质量28.bottom end 低档的29.objective 客观的，目标的30.revenue objective 收益目标anizations 组织anize 组织33.distribution method 分配方式34.operations 操作35.promotional operation 促销办法36.attract 吸引37.attention to 对··的注意38.become aware of 使得关心39.create an interest in 创造一个兴趣点40.develop an interest 发展权益41.develop a desire 发展一个愿望42.actively want：积极想要43.prompt action：迅速采取行动44.take steps 步骤第三单元1． Carry out 实施2． SWOT analysis：SWOT分析3． Identifies：识别、确定4． Strength：优势5． Weakness：劣势6． Opportunity：机会7． Threat：威胁8． Internal factor：内部9． External factor：外部10. Exploit:开发11. Build on strength：建立优势12. Anticipate the threat：预料威胁13. Seize the new opportunity：抓住机会14. Address：处理15. Pose a serious threat：提出很大威胁16. Minimize the weaknesses: 最小化劣势17. Under threat from：来自于。
市场营销专业英语
市场营销专业英语1. Introduction市场营销是一个在不断发展和变化的行业，因此对于市场营销专业人士来说，掌握专业英语是至关重要的。
市场营销专业英语是指与市场营销相关的词汇、短语、表达方式等的英语。
掌握市场营销专业英语，可以帮助市场营销人员更好地理解和应对市场营销的挑战。
本文将介绍一些常用的市场营销专业英语词汇和表达方式。
2. Market Research市场研究是市场营销的重要组成部分，它可以帮助企业了解市场需求和竞争情况。
以下是一些与市场研究相关的英语词汇和表达方式：•Market research (市场研究)•Market analysis (市场分析)•Target market (目标市场)•Consumer behavior (消费者行为)•Competitor analysis (竞争对手分析)•Market segmentation (市场细分)•Market trends (市场趋势)•Data analysis (数据分析)•Survey (调查)•Focus group (焦点小组)3. Marketing Strategy市场营销策略是企业实现营销目标的重要手段。
以下是一些与市场营销策略相关的英语词汇和表达方式：•Marketing strategy (营销策略)•Branding (品牌建设)•Positioning (定位)•Competitive advantage (竞争优势)•Promotion (促销)•Advertising (广告)•Public relations (公关)•Sales promotion (销售促进)•Product launch (产品发布)•Pricing strategy (定价策略)4. Digital Marketing数字营销是近年来快速发展的市场营销方式，它利用互联网和数字技术来进行营销活动。
以下是一些与数字营销相关的英语词汇和表达方式：•Digital marketing (数字营销)•Search engine optimization (搜索引擎优化)•Social media marketing (社交媒体营销)•Content marketing (内容营销)•Email marketing (电子邮件营销)•Pay-per-click advertising (按点击付费广告)•Conversion rate optimization (转化率优化)•Web analytics (网站分析)•Influencer marketing (影响者营销)•Online advertising (在线广告)5. Sales and Customer Relationship Management销售和客户关系管理是市场营销中不可或缺的部分。
销售英语100句
销售英语100句！1. 如何招揽顾客一般程序：招呼—问候—寻找相关话题—理出商谈头绪。
所以，打招呼很重要，无论顾客有没有表现购买意愿，您都应该上前问候一句：“What can I do for you?”或“May I help you?”，也可说：“Can I be of any assistance?”，如果是熟客，可简单说声：“Good afternoon, madam, something for you?”2. 如何打开话题如果顾客不置可否或表现出不耐烦的样子，决不可轻言放弃，可以先说：“Everybody is welcome here, madam. Whether she buys or not.（这里欢迎任何人光临，买不买都没关系）”，然后婉转地问：“Are you looking for something?”。
3. 如何拉近距离首先表达自己身份，甚至可以交换名片，然后说些常用客套话，为后来的推销铺路。
一句：“Would you mind my recommending?”十分有用。
4. 如何游说购买初次见面就开门见山、滔滔不绝的做法已经落伍。
当你要说服顾客时，最好用“Well, let me tell you why.”作为解释商品用途、优点的开场白。
5. 如何展示商品可以说：“Please take a look at this.”或“That one, madam?（那个好吗？）”配合产品加以说明时，则用“As you can see, ~（正如您所见，~）”6. 如何拖延时间争取时间以便长期抗战要有技巧，再心急也要说“Please take your time”（慢慢看/参观）或“Go right ahead, please.”（随便参观）。
根据情况也可通过闲聊进入主题，让顾客有一定时间考虑。
7. 如何选取工具广告信函、海报、优待卷等都是销售的有效辅助工具，所谓“百闻不如一见”，一边看商品，一边听解释，才更易进入状况。
商务英语常用句型及单词
翻译1.Only 500yuan RMB, but the advertising effect is enormous.只有5000元，但广告效应是巨大的。
2.Why not be a special sponsor for this widely-spread promotional material? You can have an ad.on the back over.为何不做一下这份广泛散发的宣传资料的特别赞助商呢？你们可以在封底上做广告。
3.OK, this is aimed to discuss your exhibiting products with your potential customers.好的，这是专门针对你们产品和潜在客户的讨论会。
4. Well, i've got my own iPad now, what's the difference between them?哦，我现在已经有了自己的iPad ，这两者之间区别是什么？5.Mo problems.You see,If you touch one of these icons,You can send and receive instant messages with your customers,chat online, make appointments, and webinars on the Internet.当然可以！你看，只要触摸这些图标中的一个，你就可以与你的客户随时发送和接收信息聊天，约会，观看网络研讨会，等等。
6.Nice to get your call,this is Amy. I am very pleased to provide service for you.很高兴接到你的电话，我是艾米？很乐意为你服务。
7.Good! Any more suggestions you can give me since it's the first time we came to China?好的，我们第一次来中国参展，你可以给我们一些其他建议吗？8.We strongly recommend exhibitors not to hand-carry goods for exhibition. This will possibly cause detention by the customs at the airport.我们强烈建议展商不要携带手提物品来参展。
市场营销常用英语句子
市场营销常用英语句子市场营销常用英语句子市场营销，又称作市场学、市场行销或行销学，小编整理了市场营销常用英语句子，希望对你有所帮助。
谈论产品常用的句子：First of all, I will outline the characteristics of our product. 首先我将简略说明我们商品的特性。
Let me tell you about our product. 关于产品一事让我向你说明。
Let‘s move on to what makes our product sell so well. 让我来说明是什么原因使我们的产品销售得那么好。
Good. That’s just what we want to hear. 很好，那正是我们想要听的。
The distinction of our product is its light weight. 我们产品的特点就是它很轻。
One of the real pluses of this product is that it is of very high quality and of compact size. 这种产品的真正优点之一就是高质量和小体积。
How did you decide that product was safe? 你怎样决定产品是安全的呢？What‘s the basis of your belief that the product is safe? 你凭什么相信产品是安全的？This is our most recently developed product. 这是我们最近开发的产品。
This product is doing very well in foreign countries. 这种产品在国外很畅销。
They’ve met withgreat favor home and abroad. 这些产品在国内外很受欢迎。
商用英语职场必备100个商用英语单词及常用句型整理
商用英语职场必备100个商用英语单词及常用句型整理在当今竞争激烈的商业世界中，拥有一定的商用英语能力变得越来越重要。
无论是与客户沟通、进行业务洽谈还是与同事合作，商用英语的应用都显得至关重要。
为了帮助职场人士提升商用英语能力，下面整理了100个商用英语单词及常用句型。
一、市场营销1. Marketing (n.) - 市场营销2. Promotion (n.) - 促销3. Advertisement (n.) - 广告4. Target audience (n.) - 目标受众5. Branding (n.) - 品牌推广6. Market research (n.) - 市场调研7. Customer loyalty (n.) - 顾客忠诚度8. Competitive advantage (n.) - 竞争优势9. Marketing campaign (n.) - 市场营销活动10. Product placement (n.) - 产品植入例句：- We need to develop a marketing campaign to promote our new product.我们需要制定一项市场营销活动，以推广我们的新产品。
- Market research shows that our target audience is young professionals.市场调研显示我们的目标受众是年轻专业人士。
二、商务会议11. Agenda (n.) - 议程12. Minutes (n.) - 会议纪要13. Chairperson (n.) - 主持人14. Attendee (n.) - 与会者15. Presentation (n.) - 演示16. Action item (n.) - 行动项17. Consensus (n.) - 一致意见18. Follow up (v.) - 后续行动19. Brainstorming (n.) - 集思广益20. Decision-making (n.) - 决策例句：- The agenda for tomorrow's meeting includes discussing the quarterly financial report.明天会议的议程包括讨论季度财务报告。
销售常用英语口语
销售常用英语口语在销售行业中，英语口语是非常重要的工具。
通过流利地掌握一些常用的销售英语口语，能够帮助销售人员在与客户沟通时更加轻松自如地展开谈判和交流。
以下是一些常用的销售英语口语，供销售人员参考：与客户打招呼•Hello, how may I help you today?•Good morning/afternoon, can I assist you with anything?•Welcome, is there anything specific you are looking for?询问客户需求•What brings you in today?•Could you tell me a little bit about what you are looking for?•How can I help you find what you need?推荐产品和服务•Have you considered trying our newproduct/service?•I would recommend this product/service based on your needs.•This product/service has been popular with our other customers.谈判和促销•We have a special promotion going on right now, would you be interested?•If you buy now, we can offer you a discount.•I can offer you a deal if you decide to purchase today.完成交易•Would you like to proceed with the purchase?•Shall I wrap this up for you?•Thank you for your business, have a great day!以上是一些常用的销售英语口语，销售人员可以根据具体情况进行灵活运用，以更好地与客户进行沟通和交流，达成交易。
【商务英语】市场营销(中英)
1.Marketing 市场营销：通过方案和执行关于产物、效劳和电子的订价、促销和分销，从而缔造交换，以实现个人和组织的目标的过程〕The process of planning and executing 〔执行、实行〕the conception, pricing, promotion, and distribution of goods, services and ideas to create exchanges that satisfy individual and organizational objectives.——the definition emphasizes the diverse activities marketers perform.(强调市场商人不同的行为活动)❖Deciding what products to offer❖Setting prices❖Developing sales promotions and advertising campaigns❖Making products readily available to customers2. The marketing Concepts(市场营销不雅念：企业阐发消费者需求，制定比竞争对后更好的决策来满足这些需求的哲学)❖The Production Concept 出产不雅念❖The Selling Concept 推销不雅念❖The Marketing Concept 市场营销不雅念The Production Concept 出产不雅念The idea that a firm should focus on those products that it could produce most efficiently and that the low-cost products would create the demand for those products.The Selling Concept / sales concept 推销不雅念(操纵广告这种重要方式来与其顾客沟通从而获取他们的订单)The Marketing Concept市场营销不雅念Difference between Selling and Marketing发卖与营销的区别3.The Marketing Mix / The 4P’s of Marketing市场营销组合1)Product〔产物：有形和无形，包罗包装、色彩、品牌、效劳，甚至发卖商的声誉〕Consumer products消费品：produced for and purchased byhouseholds for their use.Industrial products 工业产物：are sold primarily for use inproducing other products.2)Price〔价格：消费者为获得产物所必需支付的金额〕Refers to the value or worth of a product that attracts the buyer to exchange money or something of value for the product.Loss Leader Pricing(亏本出售商品〕selling things in its lower price than its cost price in order to attract customers to purchase the products.Penetration Pricing (渗透订价法---心理订价策略〕设定最初低价，以便迅速和深入地进入市场，从而快速吸引来大量的购置者，博得较大的市场份赖。
市场营销专业英语50句(2)
市场营销专业英语50句1、Competition is between networks, not companies. The winner is the company with the better network.竞争并不是公司之间的竞争，而是公司所存在的价值传递网络体系之间的竞争。
拥有好的价值传递网络体系的公司将能够在这场竞争中胜出。
2、one of Honda’s ads says: “one reason our customers are so satisfied is th at we are not (satisfied).”本田的一个广告中这样说道：“只有我们自己不满足，不断进取，我们的客户才能得到更大的满足。
”3、The task of creating strong customer loyalty is called relationship marketing.关系营销的任务就是建立这种强大的顾客忠诚度。
4、There is no market for these articles.这些商品无销路。
5、Basic marketing —simply selling the products基本型营销—简单销售产品6、Reactive marketing —selling the products and encourage customers to offer questions, comments, or complains.反应型营销—销售产品并且鼓励客户反馈问题，评论以及抱怨。
7、There is a good market for these articles.这些商品畅销。
8、There is a poor market for these articles.这些商品滞销。
9、Partnership marketing —working continuously with customers to find ways to perform better.合伙型营销—与客户一起不断的寻找提高整体利益的途径10、One Lexus automobile executive told the author: “Our company’s aim goes beyond sati sfying the customers. Our aim is to delight the customers.”一位Lexus汽车主管告诉作者：“我们公司的目标不仅仅是让顾客满意，我们的目标是让顾客高兴”。
市场营销专业英语
第一单元Marketing 市场营销定义：Marketing is the activity, set of institutions，and processes for creating，communicating, delivering, and exchanging offerings that have value for customers, clients，partners, and society at large.市场营销是在创造、沟通、传播和交换产品中，为顾客、客户、合作伙伴以及整个社会带来价值的一系列活动、过程和体系。
什么是市场营销计划：The marketing plan4个点：①situation analysis情况分析②marketing objectives 营销目标③target market selection目标市场选择④marketing mix市场营销组合课后单词：Blueprint 规划蓝图marketing mix 营销组合Competitive advantage 竞争优势marketing planning 营销计划Cross functional team 跨部门团队mortgage 抵押、抵押品Customer orientation 顾客导向organizational mission 组织使命Distinctive competencies 独特竞争力organizational objectives 组织目标Diversification 多样化战略organizational portfolio plan 资产组合计划Equilibrium 均衡Organizational strategies 组织战略Implementation 执行实施product development strategies 产品开发战略Line of products 产品系列production orientation 生产导向Market development strategies 市场开发战略selling orientation 销售导向Market penetration strategies 市场渗透战略situation analysis 形式分析Marketing Concept 营销观Strategic Business Units 战略事业单位Marketing information system 营销信息系统Strategic Planning 战略计划Marketing Management 营销管理第五单元market segmentation process市场细分的过程(市场定位过程）1、delineate firm's current situation(描绘公司的现状)2、Determine consumer needs and wants（确定消费者的需求和欲望)3、divide markets on relevant dimensions，（有关方面划分市场）4、develop product positioning，（开发产品定位）5、decide segmentation strategy, （决定细分策略）6、design marketing mix strategy（设计营销组合策略）P90第五单元单词：A priori segmentation 事前市场细分PRIZM 根据邮编制定的潜在市场等级指数Benefit Segmentation 利益细分product positioning; 产品定位geod emographic segmentation 地理人口细分Psychographic segmentation心理细分Market niche 市场缝隙segmentation dimension市场细分标准Positioning map 定位图target market 目标市场Market Segmentation 市场细分VALStm 价值观和生活方式系统Post hoc segmentation 事后市场细分第六单元：Product Line产品线（定义）= A set of products（一组产品)Product Mix产品组合（定义）= the full set of products（全套产品）103Product life cycle （产品生命周期）Introduction（产品介绍）growth （成长期）maturation（成熟期）decline（衰退期）第六单元单词Aesthetics 有美感line extension 产品线延伸Brand equity 品牌价值marketing myopia 市场缝隙Brand extension 品牌拓展multibranding 多品牌战略Conformance to specifications 规格一致performance 产品性能Cross functional teams 跨部门团队product adoption and diffusion 产品的采用和扩散Dual branding 双重品牌战略product audit 产品审核Durability 耐用性product life cycle 产品生命周期Extended product 延伸产品product line 产品系列Fad 热潮product line extension 产品系列延伸Family branding 家族品牌product mix 产品组合Fashion 时尚reliability 可靠性Franchise extension 特许经营权拓展serviceability 维护保养的方便性Generic product 一般产品tangible product 有形产品第八单元The promotion mix (促销组合)1、Advertising（广告）2、sales promotion（推销）3、public relations（公关）4、personal selling（个人推销；）Push versus pull marketing(推拉式营销）push strategies（推):involve aiming promotional efforts at distributors ,retailers，and sales personnel to gain their cooperation in ordering,stocking，and accelerating the sales of a product。
市场营销英语词汇
市场营销英语词汇市场营销英语词汇一、市场分析1.市场研究：market research2.调查问卷：survey questionnaire3.竞争对手：competitors4.市场调查：market survey5.消费者需求：consumer demand6.目标市场：target market7.市场规模：market size8.市场份额：market share9.市场细分：market segmentation10.市场定位：market positioning11.市场的机会：market opportunities12.市场威胁：market threats13.市场趋势：market trends14.市场前景：market prospects二、营销策略1.品牌认知：brand awareness2.品牌忠诚度：brand loyalty3.营销策略：marketing strategy4.产品定位：product positioning5.市场定位：market positioning6.目标市场：target market7.竞争优势：competitive advantage8.市场份额：market share9.销售额：sales revenue10.广告费用：advertising costs11.营销预算：marketing budget12.营销组合：marketing mix13.产品价格策略：product pricing strategy14.市场推广策略：marketing promotion strategy15.营销渠道：marketing channels16.口碑营销：word-of-mouth marketing17.网络营销：digital marketing三、销售管理1.销售经理：sales manager2.销售团队：sales team3.销售目标：sales target4.销售预测：sales forecast5.销售数据：sales data6.销售报告：sales report7.销售额：sales revenue8.销售人员绩效：sales performance9.销售技能培训：sales training10.销售策略：sales strategy11.销售渠道：sales channels12.销售推广：sales promotion13.销售方式：sales method14.市场营销：marketing and sales四、客户关系管理1.客户满意度：customer satisfaction2.客户需求：customer needs3.客户关怀：customer care4.客户忠诚度：customer loyalty5.客户服务：customer service6.客户关系管理：customer relationship management7.客户开发：customer development8.增加客户：acquire new customers9.保持客户：retain customers10.客户反馈：customer feedback11.客户投诉：customer complaints12.客户体验：customer experience13.生命周期价值：lifetime value14.客户分类：customer segmentation五、品牌管理1.品牌形象：brand image2.品牌建设：brand building3.品牌价值：brand value4.品牌忠诚度：brand loyalty5.品牌定位：brand positioning6.品牌延伸：brand extension7.品牌重塑：brand repositioning8.品牌保护：brand protection9.品牌战略：brand strategy10.品牌知名度：brand awareness11.品牌差异化：brand differentiation12.品牌推广：brand promotion13.品牌严格控制：brand equity14.品牌形象修复：brand image repair六、新产品开发1.产品开发：product development2.产品创新：product innovation3.产品设计：product design4.产品测试：product testing5.市场测试：market testing6.产品定价：product pricing7.产品包装设计：product packaging design8.产品发布：product launch9.产品开发流程管理：product development process management10.产品研究：product research11.产品管理：product management12.产品线策略：product line strategy13.产品生命周期：product life cycle14.产品特点：product features总结以上是关于市场营销英语词汇的介绍，通过了解这些词汇，可以帮助我们了解市场营销的基本知识和规律，从而更好地制定和实施营销战略，提高企业的竞争力和市场占有率。
营销专业术语100句
以下是100句营销专业术语：1. 目标市场：企业决定进入的消费者群体。
2. 市场细分：将一个大市场划分为若干个具有共同特征的小市场。
3. 目标市场定位：确定企业在目标市场中的竞争地位。
4. 品牌定位：确定品牌在消费者心中的形象和地位。
5. 产品定位：确定产品在市场中的竞争地位。
6. 营销组合：指企业为了满足目标市场的需求而制定的产品、价格、渠道、促销等方面的策略组合。
7. 4P营销理论：指产品（Product）、价格（Price）、渠道（Place）、促销（Promotion）。
8. 品牌知名度：消费者对品牌的认知程度。
9. 品牌忠诚度：消费者对品牌的偏好和信任程度。
10. 品牌联想：消费者与品牌相关的所有记忆和情感联系。
11. 市场份额：企业在特定市场中所占的销售额或销售量比例。
12. 客户满意度：客户对产品或服务的满意程度。
13. 客户忠诚度：客户对企业的信任和未来持续购买的可能性。
14. 消费者行为学：研究消费者在获取、使用、消费和处置产品和服务过程中所发生的心理活动和行为规律的科学。
15. 市场调研：通过系统地收集和分析与市场营销活动相关的信息，来了解市场需求、竞争状况等，从而为企业的营销决策提供依据。
16. 目标客户群：企业所针对的特定消费者群体。
17. 营销传播：企业通过各种渠道和媒体向目标市场传递品牌信息和营销活动的方式。
18. 促销策略：企业为了促进销售而采取的一系列短期激励措施。
19. 广告策略：企业为了宣传品牌或产品而制定的广告计划和方案。
20. 销售渠道：企业将产品传递给消费者的途径和方式，包括直销、分销、零售等。
21. 客户关系管理（CRM）：企业通过建立和维护与客户的关系，提高客户满意度和忠诚度，从而促进销售和增加市场份额。
22. 数据库营销：企业利用数据库技术进行客户分析、市场调研和营销活动，以实现精准营销和提高营销效果。
23. 数字营销：利用数字技术和互联网平台进行品牌推广和营销活动，包括内容营销、搜索引擎优化（SEO）、社交媒体营销等。
50个超难英语句子
50个超难英语句子1、It is difficult to the point ofimpossibility for the average reader under theage of forty to imagine a time when high- quality arts criticism could be found in most big-citynewspapers.对于平均年龄40岁以下的读者而言, 他们很难想象在大多数大城市的主流报纸上可以读到高质量的艺术评论的那一年代。
2. To read such books today is tomarvel at the fact that their learned contents were once deemed suitable for publication in general- circulation dailies.今天我们阅读这样的书籍,会惊讶于这样的一个事实:这些学术性文艺评论曾经被认为适合刊登在面向大众发行的日报上。
3. In those far-off days, it was taken for granted that the critics of major papers wouldwrite in detail and at length about the events they covered.在那些远去的日子里,主流报刊的评论家们详尽地评论所报道的事件,认为是理所当然的。
4. Curbs on business-method claimswould be a dramaticabout-face,because it was the Federal Circuit itself that introduced such patents with its1998 decision in the so- called State Street Bank case, approving a patent on a way of poolingmutual-fund assets.对于商业方法专利授予的限制将会出现巨大的转变,因为正是联邦巡回法院在1998年被称为“州街银行案”的决议中引入了这类专利,其中的共有资产投资的管理方法被授予了专利。
英语名句
1. Running water is never ____ and a door - hinge never gets worm - eaten.流水不腐,户枢不蠹. stale2. The country's present difficulties ____ from the reduced value of its money.该国目前的困难起因于其货币的贬值. arise3. The two disputing countries decided not to ____ to arms.这两个有争端的国家决定不诉诸武力. appeal4. People usually ____ an unknown fact from a known fact.人们通常从已知的事实中推断未知的事实. infer5. The Spring Festival is the ____ New Year.春节即农历新年. lunar6. This ____ is calculated to attract the attention of housewives.这个广告旨在吸引家庭主妇们的注意力. advertisement7. We ____ to make mistakes when we do things in a hurry.忙中不免出错. tend8. If we ____, it may do more harm than good.如果我们干预的话, 可能弊多利少. Interfere9. She basked in the reflected ____ of her daughter's success.她享受着女儿的成功所带给她的荣耀. glory10. You should cut the ____ by firing them all.你应该快刀斩乱麻,把他们统统解雇. knot11. Mindful of small matters to the ____ of large ones.丢了西瓜,抓了芝麻. neglect12. The thought of the ____ scene made my flesh creep.想起那可怕的情景,我浑身都起鸡皮疙瘩. horrible13. You have to ____ down when you drive uphill.上坡行驶时必须换慢挡. gear14. Don't ____ at me like that.不要那样对我皱眉(不高兴). frown15. In scores of cases they ____ the actions of the victims.在很多案子中,这些东西还主宰着牺牲者的行动. motivate16. Sleep deprivation can cause stress, loss of appetite and lethargy.睡眠不足会导致紧张、没有胃口和懒散.17. Global pharmaceutical companies have a clear interest in medicalising life’s problems.全球的制药公司当然更致力于将生活问题医学化.18. Bacteria sticks to food debris in the teeth, causing decay.细菌附着在牙缝中的食物残渣上, 导致蛀牙.19. Documents leaked to this newspaper purport to reveal that radioactive waste is being illegally dumped on the site.透露给报纸的文件声称是揭露放射性废料正被非法倾倒到此地一事.20. We’ll arrange, somewhat secure, where we can talk.我们将安排一个安全的地方, 一个我们能交谈的地方.21. With so much evidence against him he had to acknowledge his error.这么多的证据面前,他不得不承认错误.22. I enclose here with a draft for the sum of 100 dollars.兹附上100美元汇票一张.23. On further examination it was found that the signature was not genuine.经过进一步的调查发现签名不是真的.24. Watch your step| the boss is in a particularly bad mood.你要小心点, 老板今天情绪特别不好.25. Discrimination on the grounds of sex or race is unlawful.性别或种族引起的歧视是违法的.26. Although officially a dependent territory the island is effectively autonomous.虽然正式说来这个岛是附属领土,但实际上是自治的.27. This method is called during workbench initialization prior to any windows being opened. 在任何窗体被打开之前,工作台初始化时,这个方法会被优先的访问.28. The wax from the two candles fused as they burned.两根蜡烛上的蜡燃烧时熔化在一起.29. Please don ' t bother me now. I ' m very busy.现在请别打搅我, 我在忙.30. Our soldiers showed perfect discipline under heavy fire from the enemy’s guns.在敌人的炮火下,我们的士兵表现出良好的纪律.31. Brilliant tropical orange may be the most attention getting color.明亮而热情的橙黄色,可能是最吸引“眼球”的颜色.32. I ' m glad that ridiculous plan has finally been laid to rest.我很高兴那个可笑的计划终于被取消了.33. They will only triumph by persevering in their struggle against natural calamities.他们只有坚持与自然灾害搏斗,才能取得胜利.34. Deportation of criminals from England to Australia was once common.把犯人从英国放逐到澳大利亚的作法在过去曾一度盛行.35. As a last alternative for consumer products, designers can recruit friends and relatives.作为消费类产品的最后一种可选情况, 设计师可以招募自己的朋友和亲戚.36. She could withstand any number of cold shoulders turned against her.她可以经受住任何冷落她的态度和做法.37. The solution can be expressed by a mathematical equation.答案可用一个数学方程式来表示.38. No change in atomic number is possible without a radical change in properties.性质不发生根本的改变,原子序数的改变是不可能的.39. I think she did it more in sorrow than in anger.我觉得她这样做更多是出于悲哀而不是愤恨.40. I have this image of you as always being cheerful and optimistic.你留给我的印象总是快活和乐观.41. Intensely fractured rocks may render traps ineffective by causing leakage.强烈破碎的岩石造成石油、天然气泄漏而使得圈闭变得不起作用.42. Dad would kneel to receive her kisses while he scratched her ears.我爸便跪下去,搔弄着她的耳朵,同时接受她的亲吻.43. The witness at the trial had been carefully primed by defence lawyers.被告律师对出席审讯的证人事先作了仔细的指导.44. Gatsby and I in turn leaned down and took the small reluctant hand.盖茨比和我先后弯下腰来,握一握不情愿的小手.45. It's very rude to spit at someone.向人吐唾沫是非常粗野的行为。
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市场营销专业英语50句
1. I'm sorry to say that the price you quote is too high.
很遗憾你们报的价格太高，
2. You know, packing has a close bearing on sales.
大家都知道，包装直接关系到产品的销售。
3. Easy to use and great value too.
好用实惠，物美价廉
4. I‘d like to take these catalogs with me .
这些目录我想带走。
5. I'd like to buy an excursion pass instead.
我要买一张优待票代替。
6. A discount of six percent is all that I'm authorized to offer you.
6%的折扣是我权限内所能给你的。
7. We now have five different models to choose from.
我们现在有五种不同的型号供你选择。
8. Your question is how we developed our product?
你的问题是我们是如何发展我们的产品？
9. When do you expect to have this ready for sale?
你希望此种商品何时上市出售呢？
10. What does the test marketing show?
试销说明了什么？
11. I'd like to change my reservation.
我想变更一下我的预订。
12. Could you tell me the cost of production per unit?
请你告诉我每件成品的生产成本好吗？
13. We've increased our efficiency by 20% through automation.
通过自动化我们的效率增加了20%。
14. Could you give me an indication of the price?
您能提供一个参考价吗？
15. Do you offer FOB or CIF?
你们报船上交货价还是到岸价？
16. How many do you intend to order?
这种产品你们想订多少
17. It's urgent to improve the packing.
必须马上改进包装。
18. Please make an offer indicating the packing.
请报价并说明包装情况
19. Our clients are very critical on quality.
我们的客户对商品的质量是很挑剔的。
20. It depends on the quantity ordered.
这要根据所订的数量而定。
21. How much will it cost?
这种商品成本价是多少？
22. Please tell us the Article Number of the Product.
请您把商品货号告诉我们。
23. Is there anything I can show you.
有什么要我拿给你们看的吗？
24. close-down sale:
（店关闭前的）大甩卖
25. We usually deal on a 20% trade discount basis with an additional quantity discount for orders over 1000 units. 我们通常给予20%的商业折扣，外加订货1000件以上的数量折扣。
26. 15% off with this flyer
凭此宣传品优惠15%
27. The tour will take about an hour and a half..
参观大概要一个半小时，
28. We ought to be back here by 3:00
3点钟以前回到这里。
29. Please quote us as soon as you receive our inquiry.
请接到我们的询价单后马上给我们报价。
30. Please make sure that the goods be protected from moisture.
请保证货物不受潮。
31. Our policy is not to grant exclusivity.
我们的方针是不授与专卖权。
32. First of all, I will outline the characteristics of our product.
首先我将简略说明我们商品的特性。
33. Our clients want a replacement.
我们的客户要求换货。
34. Would you care to answer my question on the warranty?
你可以回答我有关保证的问题吗？
35. How long could the buyer expect your product to last?
购买者期望你们产品的使用期是多久呢？
36. Delivery costs will have to be borne by the manufacturer, I'm afraid. 运费恐怕要由制造厂商来承担。
37. I enjoy working with you very much.
我很喜欢和你一起工作。
38. I checked my baggage in the baggage section.
我在行李房托运行李。
39. Could you please give me the departure time?
你能告诉我出发的时间吗？
40. May I have baggage tags?
请给我行李标签好吗？
41. Will the flight be canceled?
这班机会被取消吗？
42. Offer is subject to availability.
现货优惠，卖完为止
43. Accessories & spares delivered to your door
配件送货上门。
44. Easy to use and great value too.
好用实惠，物美价廉
45. Where am I supposed to pay the excess train fare?
我应该在哪里补票？
46. Where's a tax-free shop?
免税店在哪儿？
47. Are there any discount tickets for me?
给我有折扣吗？
48. Is it direct train?
这是直达车吗？
49. Our guarantee covers maintenance for both parts and labor.
我们的保证是包括更换零件和免费保养。
50. We can provide the complete hospitality service.
我们提供热情周到的服务。