创意广告教学案例
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LOGO
• A traffic safety advertising "please remember, god is not perfect, it prepared spare parts to a car, but human have no.“
• A beauty salon advertising "please don't chat up with just out of the woman, maybe she is your grandmother. “
Funny
In the form of…
Characteristic
• Originality • Artistry • Interesting • Permeability
Advertising Commentary
Advertising Commentary
• I only have eyes for you.—Pure water • No business too small, no problems
Initiative Advertisement
Diana 121313040011
Origin
• “Advertise” comes from Latin, which means “shout here and there”.
• It is said that the Roman businessmen hired someone to shout in the street, which could attract people to their shops.
Let us enjoy some creative ads!
LOGO
Nestle Coffee
Cat food advertising
Cat food advertising
Save the Wild Animals
Pesticide
Federal Express
Postal Service
• The first advertising board appeared in Broadway, New York.
What is Initiative ads？
• Initiative ads is a form of ads，which is full of creativity.
• Creative ads are initiated to create some ideas that are usually beneficial to the society, can help the business grow, or are good for the product sell.
too big.—IBM • Hiring female secretary: looks like
subdebutante（n.妙龄少女）, thinking like a grown（adj.成年的） man, handles matters like mature lady, works like a donkey（n.驴子）! “
If you really want to touch someone,send them a letter.
The end
Thank you!
Creative ads
TypeThe Type of Creative Advertising
• Public –Welfare Aபைடு நூலகம்vertisement
• Product Advertisement
• Brand advertising • Concept advertising
笛子出品，敬请期待…
• A traffic safety advertising "please remember, god is not perfect, it prepared spare parts to a car, but human have no.“
• A beauty salon advertising "please don't chat up with just out of the woman, maybe she is your grandmother. “
Funny
In the form of…
Characteristic
• Originality • Artistry • Interesting • Permeability
Advertising Commentary
Advertising Commentary
• I only have eyes for you.—Pure water • No business too small, no problems
Initiative Advertisement
Diana 121313040011
Origin
• “Advertise” comes from Latin, which means “shout here and there”.
• It is said that the Roman businessmen hired someone to shout in the street, which could attract people to their shops.
Let us enjoy some creative ads!
LOGO
Nestle Coffee
Cat food advertising
Cat food advertising
Save the Wild Animals
Pesticide
Federal Express
Postal Service
• The first advertising board appeared in Broadway, New York.
What is Initiative ads？
• Initiative ads is a form of ads，which is full of creativity.
• Creative ads are initiated to create some ideas that are usually beneficial to the society, can help the business grow, or are good for the product sell.
too big.—IBM • Hiring female secretary: looks like
subdebutante（n.妙龄少女）, thinking like a grown（adj.成年的） man, handles matters like mature lady, works like a donkey（n.驴子）! “
If you really want to touch someone,send them a letter.
The end
Thank you!
Creative ads
TypeThe Type of Creative Advertising
• Public –Welfare Aபைடு நூலகம்vertisement
• Product Advertisement
• Brand advertising • Concept advertising
笛子出品，敬请期待…