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《Advertisement》中职英语(基础模块 下册)Unit 9ppt课件1【语文版】
A: Royal Fashion Company, may I help you? B: I’d like to have a word with Manager Li? A: Sorry, he isn’t in at the moment, but I’m his secretary. Can I take a message? B: Of course, thank you. Please tell him to call me as soon as he comes back. A: OK, what’s your telephone number? B: 6548392. A: Sorry. I can’t hear you clearly. Speak louder, please. B: Yes, 6548392. A: Could you leave your name? B: Certainly, Wang Ming, this is Wang Ming speaking. A: Ok, Mr Wang, I’ll ask him to call you back. B: Thank you very much.
5. bring….to the attention of 使…引起…的注 意
eg. The teacher’s talk brought the English reading skill to the attention of the students.
6. by means of 通过，借助于 eg. We have learnt a lot from foreign countries
•
1、往前坐
•
坐的位置越靠后，注意力就越难集中。老师不会注意到你的事实可以让你不再紧张，放心去做别的事情。坐在后面，视线分散，哪怕你是在看老师，如果有人移动，你的视线就会飘到那个同学的后脑勺上去，也就无法集中注意力。 而且，坐在后面很
Advertisement中职英语基础模块 下册Unit 9课件3语文版
佳能相机防抖技术,如同将运动中的被摄物体固定.
Ask for more!
渴望无限！ Obey your thirst!
服从你的渴望！
Feel the new space!
感受新境界！
Let's make things better!
让我们做的更好！
这是来自福特（加拿大）的一款最新的创意广告，广告中所 展出的福特车型是完全由一群舞蹈演员用自己的身体配合一 些必要的汽车零件组合而成的。
让我们做得更好！
渴望无限
Good to the last drop.
Feel the new space .
体会新领域
广告用语特点： 越简短易记越好。
Warming up
1) Do you like reading or watching advertisements?
2) Can you illustrate some types of advertising?
Disadvantages
annoying mislead people or cheat them of money take up too much time and space on TV and in the newspapers give false or incorrect information …
3) Where can you find advertisements?
Types of advertising
1. TV/radio 2. newspaper/magazine 3. mail, billboard advertising( 路牌广告), 4. bills and posters( 海报), 5. Internet advertising, neon sign( 霓虹灯招牌), 6. show window( 橱窗) advertising, 7. Sandwich board( 挂在身上的广告牌 ).
基础模块下册unit9课文知识点课件
详细描述
理解时态和语态的变化是语法学习的重点
总结词
本单元涉及的时态主要包括现在完成时、过去完成时和将来完成时，语态主要包括被动语态和主动语态。学生需要掌握这些时态和语态的基本概念、构成方式以及用法特点。
详细描述
总结词
提高语言表达和写作技巧是学习课文的重要目标
详细描述
本单元的课文中运用了丰富的修辞手法和表达方式，如排比、拟人、比喻等。学生需要了解这些修辞手法和表达方式的运用，以提高自己的语言表达能力和写作水平。
详细描述
象征意义通常隐藏在文字背后，需要读者通过联想和推理来理解。在基础模块下册Unit9的课文中，作者使用了许多具有象征意义的词语和意象，如“光明”、“黑暗”、“温暖”、“寒冷”等，这些词语和意象代表了不同的意义和情感，暗示着文章的主题和深层含义。
总结词
总结词
意象和意境是文学作品中的重要元素，它们能够通过具体的形象和情境来传达情感和思想。
本单元的短语主要包括固定搭配和习惯用法，如“make an apology”、“bear the blame”、“give a promise”等。学生需要了解这些短语的语义、语用场合以及用法特点。
01
02
03
04
掌握句型和语法是理解课文和表达思想的关键
总结词
本单元的句型主要包括简单句、复合句和并列句，如“I apologize for the inconvenience.”、“He promised to arrive on time.”等。学生需要理解这些句型的结构、语义以及在语境中的运用。
03
CHAPTER
语言知识点梳理
总结词
掌握生词和短语是学习课文的基础
详细描述
本单元的生词主要包括名词、动词、形容词等各类实词和虚词，如“apologize”、“blame”、“promise”等。学生需要掌握这些单词的基本含义、拼写、发音以及用法。
理解时态和语态的变化是语法学习的重点
总结词
本单元涉及的时态主要包括现在完成时、过去完成时和将来完成时，语态主要包括被动语态和主动语态。学生需要掌握这些时态和语态的基本概念、构成方式以及用法特点。
详细描述
总结词
提高语言表达和写作技巧是学习课文的重要目标
详细描述
本单元的课文中运用了丰富的修辞手法和表达方式，如排比、拟人、比喻等。学生需要了解这些修辞手法和表达方式的运用，以提高自己的语言表达能力和写作水平。
详细描述
象征意义通常隐藏在文字背后，需要读者通过联想和推理来理解。在基础模块下册Unit9的课文中，作者使用了许多具有象征意义的词语和意象，如“光明”、“黑暗”、“温暖”、“寒冷”等，这些词语和意象代表了不同的意义和情感，暗示着文章的主题和深层含义。
总结词
总结词
意象和意境是文学作品中的重要元素，它们能够通过具体的形象和情境来传达情感和思想。
本单元的短语主要包括固定搭配和习惯用法，如“make an apology”、“bear the blame”、“give a promise”等。学生需要了解这些短语的语义、语用场合以及用法特点。
01
02
03
04
掌握句型和语法是理解课文和表达思想的关键
总结词
本单元的句型主要包括简单句、复合句和并列句，如“I apologize for the inconvenience.”、“He promised to arrive on time.”等。学生需要理解这些句型的结构、语义以及在语境中的运用。
03
CHAPTER
语言知识点梳理
总结词
掌握生词和短语是学习课文的基础
详细描述
本单元的生词主要包括名词、动词、形容词等各类实词和虚词，如“apologize”、“blame”、“promise”等。学生需要掌握这些单词的基本含义、拼写、发音以及用法。
基础模块下册-unit9-课文知识点
Paragraph 4
1. a great deal of information 大量的信息
2. selected customers
经过选择的顾客
3. a common way of advertising
一种常见的广告途径
paragraph 5
1. be powerful in... 在... 方面有力度 2. for example 例如
What is advertisement？
Commercial advertisements
Just do it.
只管去做。 （耐克运动鞋）
Methods of advertising
TV / radio / cinema / magazine / newspapers / Billboard广告牌 near main roads / mails or gifts / balloon /
Can you find…… ？
…are used to
if
bring …to
by means of
and so on a great deal of
it is said that… more or less
play an important role in in fact make sure
…baere dvertising
Paragraph 1
1. an important way of promotion 一种促销的重要方式
2. be used to do 被用来做某事 be used to doing 习惯于做某事 used to do sth. 过去常常做某事 Wood is used to make paper. He is used to getting up early. He used to live in the country.
《Advertisement》中职英语(基础模块 下册)Unit 9ppt课件2【语文版】
(a) 一种重要的手段 (b) 被用来做... (c) 发送给... (d) 大众
5fashion show
text
6to be held
7.put ..on the back of..
(e)时装表演 (f)将被举行 (g)放在后面
8.bring ...to... 9.the attention of ... 10.by means of ... 11.and son on
If you put the sign on the back of an elephant and walk it into town ,that means you are doing an advertising promotion.
Key Phrases: fashion show to be held put ...on the back of
slogan
/ˈsləʊgən/
n. 标语
space
/speɪs/
n.空间
obey
/əˈbeɪ/
v.服从
thirst
/ θɜ:st/
n.口渴
promotion /prəˈməʊʃn/ n 宣传，促销
commercial /kəˈmɜ:ʃ/ adj.商业的，商务的
fashion show
时装表演
paint
是老师在上课时补充讲解的，如果不听讲很可能就会错过这些重点。
•
所以，上课的时间一定要专注于课堂，决不能打开别的习题集去学习，这样才是高效率的学习，才是提高成绩最快的方法。因此，困难也要先听课，那对你将来的自学一定会很有帮助，哪怕你只是记住了一些经常出现的术语，上课的内容好像马上就忘光
了，但等到你日后自己学习的时候，也能让你回想起很多内容。
新语文版中职英语基础模块 下册unit 9《advertisement》教学设计(精品).doc
And I can correct the pronunciation .
And we can read them together ,
And call other Ss to read to check if they can read skillfully.
15’
Teaching
ProTeaching
These words ‘pictures that were made by our take part in the class.
Ss,
So I make the writer to read or tell others what they are .and they make the pictures on the blackboard .
3.let a s to answer the question
4.Make the topic and later let’s learn the new Ss TEACH Ss.
words
The words is 10 in total
Of today.
Ss have many chances to
4
Topic
Unit 9 Advertisement
Type
New
Date
4.23
Period
Two
教学设计
Teachin 1. Target language words and sentences g goals 2. Target Ability
To develop the Ss’ ability and skills of guessing words and reading comprehension.
Unit_9_Advertisement__英语基础模块下册
通过发送宣传册、传单或邮件，展示海报、报
纸广告，做收音机、电视或互联网商业广告等
途径，使某些产品或服务引起潜在的以及现有
的顾客的注意。
实用文档
7. a great deal of 大量，许多 +不可数n. eg. a great deal of work 大量的工作
There is usually a great deal of snow in the mountain area of the Northeast.
给公众
send sth. to sb. 发送某物给某人
广告被用来向公众传递一些产品和服务的信息。
实用文档
3. Fashion show 服装表演 4. walk to walk sb.带领（陪着）某人走 to walk + 动物 赶着（牵着）….. eg. The lady is walking her dog. 这位夫人
6. by means of 通过，借助于 1. eg. We have learnt a lot from foreign
countries by means of foreign language
实用文档
If a fashion show is to be held on Saturday,
如果一场时装表演将要在星期六被举行，
如果你把这个牌子放在一头大象背上，牵 着它进程，那就意味着你在进行广告促销。
实用文档
Advertising is bringing products or services to the attention of potential and current customers
广告正在把产品和服务带到潜在的和现有的顾客的注意中
语文版中职英语(基础模块 下册)Unit 9《Advertisement》ppt课件3
20. in fact: 实际上 In fact, I forgot what had happened. 实际上，我忘记发生了什么。 21. What they want is just to make us pay more money. 主语从句 22. …｛that we make sure what is real and what is false in the ads. ｝ →主语从 句 ↓
英语广告语欣赏
1.Start Ahead.( Rejoice) 成功之路，从头开始。（飘柔） 2.Fresh-up with Seven-up. (Seven-up) 提神醒脑，喝七喜。（七喜） 3.Focus on life. (Olympus) 瞄准生活。（奥林巴斯） 4.We lead． Others copy． 我们领先，他人仿效。（理光复印机） 5.The taste is great. 味道好极了。（雀巢咖啡） 6.Take Toshiba, take the world. 拥有东芝，拥有世界。 （东芝电子）
宾语从句 I don’t know what to do next. 我不知道接下来做什么。
23. make sure: 确保；确定 He made sure that the door was locked before leaving. 他确保离开前把门锁好。
Exercises on Textbook on Page 81
7. mean: 意味着；意思是 What do you mean? 你什么意思？ Do you mean me? 你指的是我吗？ 8. bring… to the attention of: “使…引起…的注意， 使…成为…” The news brings the matter to the attention of old people. 这条新闻引起了老人的注意。
中职英语语文出版社基础模块下unit 9
③false---反义词---true/real 不真实的 真实的 （主观判断是否与事实一致a false charge） wrong----right 错的 对的 （客观判断a wrong charge，go wrong）
14
Reading They help to① make us believe that② if③ we buy their products, we will be happier, healthier, more attractive, more popular, more successful, etc . 他们促使①我们相信，如果我们购买他们的产品，我们 会更快乐、更健康、更有吸引力、更受欢迎、更成功等。 ②that 引导宾语从句 ③if 引导条件状语从句，主将从现
⑥that 引导表语从句
11
Reading
TV commercials① are usually very expensive②. But it is said that③ ads on TV have a very good effect④ because TV is becoming more and more popular. 电视广告①通常非常昂贵②。但据说③电视上的广告效果④ 非常好，因为电视越来越受欢迎。 ③It is said that 据说
unit 9
1
Reading
The easier to remember , the better . 越好记越好。
the+形容词比较级，the+形容词比较级 越...就越...
翻译：风浪越大，鱼越贵。 The bigger the wind and waves, the more expensive the fish
14
Reading They help to① make us believe that② if③ we buy their products, we will be happier, healthier, more attractive, more popular, more successful, etc . 他们促使①我们相信，如果我们购买他们的产品，我们 会更快乐、更健康、更有吸引力、更受欢迎、更成功等。 ②that 引导宾语从句 ③if 引导条件状语从句，主将从现
⑥that 引导表语从句
11
Reading
TV commercials① are usually very expensive②. But it is said that③ ads on TV have a very good effect④ because TV is becoming more and more popular. 电视广告①通常非常昂贵②。但据说③电视上的广告效果④ 非常好，因为电视越来越受欢迎。 ③It is said that 据说
unit 9
1
Reading
The easier to remember , the better . 越好记越好。
the+形容词比较级，the+形容词比较级 越...就越...
翻译：风浪越大，鱼越贵。 The bigger the wind and waves, the more expensive the fish
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Unit9 Advertisement Warming Up
Just do it.
只管去做。 （耐克运动鞋）
Obey your thirst．
服从你的渴望。 （雪碧）
It is coming true.
一切皆有可能
Let’s make things better.
让我们做得更好！
渴望无限
Good to the last drop.
new words in the textbook.
8) The new classroom building which
_w_a__s__d_e_s_ignebdy a young engineer is the
highest building on the campus.
2.(P 81)
１）或多或少 more or less
A.a great deal
B. a great deal of
C. a great many
D. a large number of
Task5：Reading paragraph 5.
What are the advantages of posters and radio ads?
A major advantage of radio announcement is that they are usually… 这里的that可以省略吗？
an important way of promotion 一种重要的促销方式 commercial business 商品交易/商业贸易 are used to send 被用于发送 the public 公众
be used to do. 被用于，表示被动。
Computer can be used to do many things.
The jar contains ten glasses of water .
a great deal of 许多， 大量 。 后接不可数名词。
He has given me a great deal of help .
They spent ____B___ money on the new hospital .
欺诈的
Reading
Advertising 广告
Байду номын сангаас
Task 1: Reading paragraph 1.
What are advertisements?
Advertisements are used to send commercial information about some commodities or services to the public.
be powerful in… 在…方面有力度 appear new to sb. 使人耳目一新 passers- by 路人
Task6：Reading paragraph 6.
Find the useful expressions and get the meaning
TV commercials
知识拓展
used to do sth
过去常常做
be used to doing 习惯于做某事
He used to play football with his friends.
My mother is used to living in the country .
Task2 Reading paragraph 2 You paint a sign saying “Fashion Show coming to the Exhibition Center on Saturaday”. 为什么是ing?
2.Most adults read newspapers , so putting ads in newspapers is __a__c_o_m_m__o_n__w_a_y_o__f _a_d_v_e_rt_i.sing
contain 包含 ， 容纳 The pill contains vitamins.
___p_u__b_l_ic___next week.
2) Reading practice has a very
good__e_f_f_e_c_t_____on our English study.
3) The doors in this building
will_b__e_p__a_i_n_t_e_d___white. 4) This pop star __a_p__p_e_a__r_s____ on
Task4： Reading paragraph 4.
Complete the following statements after reading 1.Brochures can contain____a_g_r_e_a_t_d_e_a_l_o_f__ information if ____d_e_s_i_g_n_e_d__w_e_ll_.
Task 3 Reading paragraph 3
讨论（Discussion）：第三段是一个长句，如何 断句分析？
• Learn some useful expressions
• bring…to 引起， 使成为 • bring… to the attention of…. 使…引起…的注意 • potential 潜在的/ current 当前的 • by means of 通过，借助于 • brochure 小册子 flyer 传单 • mail 邮件 poster海报 • Internet commercials 互联网商业广告 • and so on 等等
Feel the new space .
体会新领域
广告用语特点： 越简短易记越好。
Attractive
instructive
有教育意义的
interesting 有吸引的
有趣的
persuasive
有说服力的
entertaining
给人娱乐的
informative
提供有益信息的
costly
昂贵的
deceitful
２）起重要作用
play an important role ３）借助于 by means of ４）大量的 a great deal of ５）实际上 in fact ６）确认，保证 make sure
电视商业广告
It is said that… more or less
据说 或多多少
change… attitudes toward…. 改变对…态度
play an important role in … 在…中起重要作用
Task7：Reading paragraph 7.
What is the main idea of the 7th paragraph?
television every Sunday.
5) _W__h_e__re__ver you are, you must do your
best.
6) She_s_e_l_e_c_t_e_da white silk skirt for the
party.
7) We should pay more __a__tt_e_n__t_io__n__to the
1. Finish reading comprehension and language Study I 1.2
2. Finish the related exercises on your workbook.
The end !
I. Language Study(P81 1.)
1) This museum will be open to the
Some ads give false information to mislead consumers. It is necessary that we make sure what is real and what is false in the ads.
It is known that…众所周知 false information 虚假的信息 mislead sb to do sth.误导某人做某事 What they want is just to do…他们想让我们去做 的就是… pay more money 付更多的钱 It is necessary that…很有必要… make sure 确信
saying做宾补，表示宾语进行的动作，具有主动、进行的 含义。coming to…做定语， ing短语做名词及其短语的后置定语。
fashion show 时装表演 on the back of 在…背上 walk + animal 遛… /牵着、赶着… advertising promotion 广告促销
Just do it.
只管去做。 （耐克运动鞋）
Obey your thirst．
服从你的渴望。 （雪碧）
It is coming true.
一切皆有可能
Let’s make things better.
让我们做得更好！
渴望无限
Good to the last drop.
new words in the textbook.
8) The new classroom building which
_w_a__s__d_e_s_ignebdy a young engineer is the
highest building on the campus.
2.(P 81)
１）或多或少 more or less
A.a great deal
B. a great deal of
C. a great many
D. a large number of
Task5：Reading paragraph 5.
What are the advantages of posters and radio ads?
A major advantage of radio announcement is that they are usually… 这里的that可以省略吗？
an important way of promotion 一种重要的促销方式 commercial business 商品交易/商业贸易 are used to send 被用于发送 the public 公众
be used to do. 被用于，表示被动。
Computer can be used to do many things.
The jar contains ten glasses of water .
a great deal of 许多， 大量 。 后接不可数名词。
He has given me a great deal of help .
They spent ____B___ money on the new hospital .
欺诈的
Reading
Advertising 广告
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Task 1: Reading paragraph 1.
What are advertisements?
Advertisements are used to send commercial information about some commodities or services to the public.
be powerful in… 在…方面有力度 appear new to sb. 使人耳目一新 passers- by 路人
Task6：Reading paragraph 6.
Find the useful expressions and get the meaning
TV commercials
知识拓展
used to do sth
过去常常做
be used to doing 习惯于做某事
He used to play football with his friends.
My mother is used to living in the country .
Task2 Reading paragraph 2 You paint a sign saying “Fashion Show coming to the Exhibition Center on Saturaday”. 为什么是ing?
2.Most adults read newspapers , so putting ads in newspapers is __a__c_o_m_m__o_n__w_a_y_o__f _a_d_v_e_rt_i.sing
contain 包含 ， 容纳 The pill contains vitamins.
___p_u__b_l_ic___next week.
2) Reading practice has a very
good__e_f_f_e_c_t_____on our English study.
3) The doors in this building
will_b__e_p__a_i_n_t_e_d___white. 4) This pop star __a_p__p_e_a__r_s____ on
Task4： Reading paragraph 4.
Complete the following statements after reading 1.Brochures can contain____a_g_r_e_a_t_d_e_a_l_o_f__ information if ____d_e_s_i_g_n_e_d__w_e_ll_.
Task 3 Reading paragraph 3
讨论（Discussion）：第三段是一个长句，如何 断句分析？
• Learn some useful expressions
• bring…to 引起， 使成为 • bring… to the attention of…. 使…引起…的注意 • potential 潜在的/ current 当前的 • by means of 通过，借助于 • brochure 小册子 flyer 传单 • mail 邮件 poster海报 • Internet commercials 互联网商业广告 • and so on 等等
Feel the new space .
体会新领域
广告用语特点： 越简短易记越好。
Attractive
instructive
有教育意义的
interesting 有吸引的
有趣的
persuasive
有说服力的
entertaining
给人娱乐的
informative
提供有益信息的
costly
昂贵的
deceitful
２）起重要作用
play an important role ３）借助于 by means of ４）大量的 a great deal of ５）实际上 in fact ６）确认，保证 make sure
电视商业广告
It is said that… more or less
据说 或多多少
change… attitudes toward…. 改变对…态度
play an important role in … 在…中起重要作用
Task7：Reading paragraph 7.
What is the main idea of the 7th paragraph?
television every Sunday.
5) _W__h_e__re__ver you are, you must do your
best.
6) She_s_e_l_e_c_t_e_da white silk skirt for the
party.
7) We should pay more __a__tt_e_n__t_io__n__to the
1. Finish reading comprehension and language Study I 1.2
2. Finish the related exercises on your workbook.
The end !
I. Language Study(P81 1.)
1) This museum will be open to the
Some ads give false information to mislead consumers. It is necessary that we make sure what is real and what is false in the ads.
It is known that…众所周知 false information 虚假的信息 mislead sb to do sth.误导某人做某事 What they want is just to do…他们想让我们去做 的就是… pay more money 付更多的钱 It is necessary that…很有必要… make sure 确信
saying做宾补，表示宾语进行的动作，具有主动、进行的 含义。coming to…做定语， ing短语做名词及其短语的后置定语。
fashion show 时装表演 on the back of 在…背上 walk + animal 遛… /牵着、赶着… advertising promotion 广告促销