学术英语(管理)_Unit_3ppt课件
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学术英语(教师资料)-Unit3
Unit 3 Listening to Lectures
Unit Contents
1 Preparing for listening to a lecture 2 Paying attention to the introduction 3 Understanding the ideas through examples 4 Following a lecture through signal words 5 Memorizing the points by taking notes
Unit 3 Listening to Lectures
1 Preparing for listening to a lecture
• Lectures are not only a major part of college learning, but another major source of your research article.You will get information no less than from reading essays and articles.To listen to an academic lecture effectively, however, you may do some homework beforehand.The following are some tips:
Unit 3 Listening to Lectures
3 Understanding the ideas through examples
Signal words that you should pay attention to:
for example for instance the following example (story/ incident) illustrates/
Unit Contents
1 Preparing for listening to a lecture 2 Paying attention to the introduction 3 Understanding the ideas through examples 4 Following a lecture through signal words 5 Memorizing the points by taking notes
Unit 3 Listening to Lectures
1 Preparing for listening to a lecture
• Lectures are not only a major part of college learning, but another major source of your research article.You will get information no less than from reading essays and articles.To listen to an academic lecture effectively, however, you may do some homework beforehand.The following are some tips:
Unit 3 Listening to Lectures
3 Understanding the ideas through examples
Signal words that you should pay attention to:
for example for instance the following example (story/ incident) illustrates/
学术英语(管理)_Unit_3ppt课件
• Text A
Wal-Mart’s Foreign Expansion
─ Critical reading and thinking
• Supplementary information • Overview • Discussion
─ Language building-up
• Specialized vocabulary • Signpost language • Formal English
being able to offer customers something different to anyone else in the market, as long as it is something that customers value and will prefer
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Unit 3 Corporate Strategies
Text A
Critical reading and thinking
supplementary information
Ansoff Growth Matrix (安索夫矩阵 )
• The Ansoff Growth matrix is a tool that helps businesses decide their product and market growth strategy.
Text A
Critical reading and thinking
supplementary information
Product development
• Product development (产品延伸 ) is the name given to a growth strategy where a business aims to introduce new products into existing markets. This strategy may require the development of new competencies and requires the business to develop modified products which can appeal to existing markets.
国际学术交流英语ppt课件
• (姓名、职业、现任
职务、学术成果、社会活动、其他个人信 息) • 3. 发言顺序 • 4. 邀请第一位演讲人
Task 1 介绍发言人
• Ⅰ Before listening, please read the useful patterns and expressions often used in introducing a a speaker in the data bank.
Unit Three 会议发言
• Ⅰ常用词汇：
• 1.回顾常用的会议用语
Unit Three 会议发言
• Ⅰ常用词汇：
• 1.会议用语
• Meeting
• 普通用词，词义广泛。指一般性的会议，可用于 各种场合。
• e.g. •
• 峰会 • a summit meeting • 参加会议 • attend a meeting
• a farewell meeting
• 联欢会
• a convivial meeting
• 筹备会议
• preparatory meeting
Unit Three 会议发言
• Ⅰ常用词汇：
• Conference
• （通常持续几天的大型正式）会议, 如政府工作会 议、国际学术交流会议、各国之间的协商、会谈 等。
• 研讨会、专题报告 symposium (pl.
symposia/symposium)
• is a kind of meeting, but if refers exclusively to the meetings for specialized academic discussion.
• The symposium on AIDS research lasted two days.
职务、学术成果、社会活动、其他个人信 息) • 3. 发言顺序 • 4. 邀请第一位演讲人
Task 1 介绍发言人
• Ⅰ Before listening, please read the useful patterns and expressions often used in introducing a a speaker in the data bank.
Unit Three 会议发言
• Ⅰ常用词汇：
• 1.回顾常用的会议用语
Unit Three 会议发言
• Ⅰ常用词汇：
• 1.会议用语
• Meeting
• 普通用词，词义广泛。指一般性的会议，可用于 各种场合。
• e.g. •
• 峰会 • a summit meeting • 参加会议 • attend a meeting
• a farewell meeting
• 联欢会
• a convivial meeting
• 筹备会议
• preparatory meeting
Unit Three 会议发言
• Ⅰ常用词汇：
• Conference
• （通常持续几天的大型正式）会议, 如政府工作会 议、国际学术交流会议、各国之间的协商、会谈 等。
• 研讨会、专题报告 symposium (pl.
symposia/symposium)
• is a kind of meeting, but if refers exclusively to the meetings for specialized academic discussion.
• The symposium on AIDS research lasted two days.
学术英语(管理)-Unit-1-PPT
• Let’s do skimming and scanning, read Text A quickly and write down the theme sentence.
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Unit 1 Studying Business
Text A
Critical reading and thinking
The ocean has a significant effect on the biosphere. Oceanic evaporation, as a phase of the water cycle, is the source of most rainfall.
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Unit 1 Studying Business
• Subheadings are usually marked out in a different font from the rest of the text. Or there is space inserted above and below them. They are either gerundial phrases, participle phrases, prepositional phrases or infinitive phrases.
To become a better informed consumer and investor (infinitive phrase)
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Unit 1 Studying Business
Text A
Critical reading and thinking
Text structure
Identify the structure of Text A by completing the table on Page 7.
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Unit 1 Studying Business
Text A
Critical reading and thinking
The ocean has a significant effect on the biosphere. Oceanic evaporation, as a phase of the water cycle, is the source of most rainfall.
20
Unit 1 Studying Business
• Subheadings are usually marked out in a different font from the rest of the text. Or there is space inserted above and below them. They are either gerundial phrases, participle phrases, prepositional phrases or infinitive phrases.
To become a better informed consumer and investor (infinitive phrase)
17
Unit 1 Studying Business
Text A
Critical reading and thinking
Text structure
Identify the structure of Text A by completing the table on Page 7.
信管大学英语课件Unit 3_Words and Expressions
Unit 3 Understanding ScienceText A Words & Expressionslikely:1. adj. probable- An incident likely to lead to war is reported on TV. (电视报导出一可能导致战争的事件。
)2. adv. probably- I shall very likely be here again next month.Pattern:It is likely that …很可能…- It is highly likely that he will succeed.CF:likely, possible & probable这些词都有“可能的”意思。
likely 系常用词，指从表面迹象来看很有可能。
例如：- The likely outcome of the contest varies from moment to moment. (比赛结果每分钟可能都在变化。
)possible 指由于有适当的条件和方法，某事可能发生或做到，强调客观上有可能，但常含有实际希望很小的意思。
例如：- Is it possible to get to the city by train, or must I take a bus? (坐火车可以到这个城市去吗？还是我必须得坐公共汽车？)probable 语气比possible 强，指有根据、合情理、值得相信的, 带有大概、很可能的意思。
例如：- It is probable that he has forgotten our appointment. (很可能他是忘了我们的约会了。
)do without:manage to survive, continue, or succeed, although you do not have sth. you need - I haven’t enough money to buy a car, so I’ll just have to do without.- He can’t do without the services of a secretary.Collocation:do away with 摆脱；废除，取消do up 系上，扣上；修理；打扮have something to do with 和…有关系have nothing to do with 和…没有关系highly: adv.1) very- Mr. Smith was a highly successful salesman.2) to a high degree- He speaks very highly of you.- 出席这次会议的大部分人是受过高等教育的女性。
学术英语unit 3
Nucleotide
• chloride , sulphide, • carbide, oxide, hydride
Polymorphism
• • • • -ism showing qualities typical of heroism Americanism
• medical condition or disease • Alcoholism • dwarfism
Flu
viruses
Myopia
prolonged close work, excessive reading viral (HBV, HCV, etc.), bacterial, parasitic, fungal infections alcohol, autoimmune, inherited
The disease
Multiple sclerosis
• • • • What is it? Causes ? Symptoms? Cure?
• Excrete • Secrete
• methyl • methane • Methanol
• Folic acid • Foliage
Disease
Causes
Treatments
Flu
Myopia Hepatitis
Disease
Causes
Treatments
rest, clear fluids, cool damp washcloth to reduce fever, warm blanket to calm chills, cough medicine, antiviral medications, usually no need of antibiotics
学术英语unit 3 重点词汇.ppt
Translation
Discuss the words’ meaning
1.他说现在还无法预料最终的结局。 He said it is still not possible to predict the ultimate outcome.
2.他们那种充分自由和完全平等的终极目标则永远无法实现。 Their ultimate goal of complete freedom and total equality is never reached.
Translation
Discuss the words’ meaning
1.大多数的历史学家把这样的衰亡归于战争和征服。 Most historians attribute such declines to wars and conquests.
2.彬彬有礼是绅士的本色。 Politeness is an attribute of a gentleman.
2. The fall in the number of deaths from heart disease is generally attributed to improvements in diet.
attribute: to believe or say that a situation or event is caused by something
1.对自由的渴望是我们所有人的天性。 The desire for freedom is inherent in us all.
2.钱财身外物。 Money is not an inherent part of the human being.
Discuss the words’ meaning 4. Our ultimate objective is to have as many female members of parliament as there are male.
学术英语管理unit3资料PPT课件
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Word Bank
Antagonism
•Opposition to sth. Such as an idea or proposal. •敌手，反对者；对抗药；反面人物 例句：We both though the best resource was flight, when puseued by so formidable an antagonist. 我们都认为，被这么以为可怕的对手盯着，三十六计走为上计。 例句：When uncas had brained his first antagonist ,he turned ,like a hungary lion, to seek another. 恩卡斯打死第一个对手后，像一头饿狮，立即转身寻找第二个敌人。
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Word Bank
Beget
• Cause sth. to happen or be created. • 引起；招致 • 例句：Dragons Beget dragons, phoenixes Beget phoenixes. • 龙生龙，凤生凤。 • 例句：Flattery bring friend, but truth beget enmity. • 谄言交友，直言树敌。
参考译文当艺术上的一项新运动达到一定流行程度时最好先弄清该运动倡导者的目的因为无论他们的创作原则在今天看来多么牵强多么荒谬在未来这些理论有可能会被视为正常的东西
UNIT 3
ACADEMIC ENGLISH for BUSINESS
GROUP 3
1
标题添加
点击此处输入相 关文本内容
总体概述
点击此处输入 相关文本内容
16
Word Bank
Obscure
国际学术交流英语第三单元ppt课件
provide additional information on persons, places, or ideas mentioned in the text.
provide definitions of unusual or foreign terms. provide additional information on scholarly debates. provide additional bibliography on related topics.
Descriptive Abstract (说明性摘要） Informative Abstract (资料性摘要）
Descriptive Abstract
❖A descriptive abstract gives a generic description of the subjects covered but does not provide any specific details.
a possible solution. It observes the implementation of a school-based program that has
shown promising results in increasing middle schoolers student ‘engagement’, the
the positive attitude, motivation and behaviors that are integral to students’ learning (National Research Council2; Institute of Medicine3, 2004). This dissertation explores
provide definitions of unusual or foreign terms. provide additional information on scholarly debates. provide additional bibliography on related topics.
Descriptive Abstract (说明性摘要） Informative Abstract (资料性摘要）
Descriptive Abstract
❖A descriptive abstract gives a generic description of the subjects covered but does not provide any specific details.
a possible solution. It observes the implementation of a school-based program that has
shown promising results in increasing middle schoolers student ‘engagement’, the
the positive attitude, motivation and behaviors that are integral to students’ learning (National Research Council2; Institute of Medicine3, 2004). This dissertation explores
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• Text A
Wal-Mart’s Foreign Expansion
─ Critical reading and thinking
• Supplementary information • Overview • Discussion
─ Language building-up
• Specialized vocabulary • Signpost language • Formal English
Text A
Critical reading and thinking
supplementary information
Market development
• Market development (市场开发 ) is the name given to a growth strategy where the business seeks to sell its existing products into new markets.
e.g. Maintain or increase the market share of current products; Restructure a mature market by driving out competitors;
完整版课件
10
Unit 3 Corporate Strategies
Critical reading and thinking
supplementary information
Market penetration
• Market penetration (市场渗透 ) is the name given to a growth strategy where the business focuses on selling existing products into existing markets.
完整版课件
7
Unit 3 Corporate Strategies
Text A
Critical reading and thinking
supplementary information
Ansoff Growth Matrix (安索夫矩阵 )
• The Ansoff Growth matrix is a tool that helps businesses decide their product and market growth strategy.
• Lead-in
Activity
完整版课件
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Unit 3 Corporate Strategies
Activity
• Visit the official Wal-Mart website /AboutUs.
Scan the webpages and fill in the following table.
• Ansoff’s product/market growth matrix suggests that a business’ attempts to grow depend on whether it markets new or existing products in new or existing markets.
学术英语 管理
Corporate Strategies
完整版课件
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3
Corporate Strategies
Corporate strategies are vital for the success of a business, and different businesses have different strategies. Wal-Mart — a multinational retailer, Starbucks — a coffee chain store, and Facebook — a social networking service and website, for example,
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Unit 3 Corporate Strategies
Text A
Critical reading and thinking
supplementary information
Ansoff Growth Matrix Michael Porter’s three generic strategies Market penetration Market development Product development Diversification
Lead-in
Numbmployees
Number of countries that have Wal-Mart stores
Fiscal year 2012 sales
Wal-Mart purpose
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Unit 3 Corporate Strategies
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Unit 3 Corporate Strategies
Unit Contents
• Lead-in • Text A • Text B • Text C • Listening • Writing • Speaking
完整版课件
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Unit 3 Corporate Strategies
have very different strategies to ensure their respective success.
There is, however, something common to all successful corporate
strategies despite the seeming differences. You can find it out by yourself after reading the three stories in this unit.
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Unit 3 Corporate Strategies
Text A
Critical reading and thinking
supplementary information
Ansoff growth matrix
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Unit 3 Corporate Strategies
Text A