《乔布斯的魔力演讲》PPT课件
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乔布斯演讲合辑ppt课件共32页
I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.
And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my workingclass parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.
乔布斯的演讲艺术PPT07.pptx
– Cliff Atkinson, Beyond Bullet Points
Truly great presenters like Steve Jobs visualize, plan and create ideas on paper (or whiteboards) well before they open the presentation software.
–Martin Lindstrom, bestselling author of Buyology
A person can have the greatest idea in the world. But if that person can’t convince enough other people, it doesn’t matter.
He was inspired by a purpose beyond making money. True evangelists are driven by a messianic zeal to create new experiences and to change the world.
Find What You Love
–Gregory Berns
Steve Jobs is the most captivating communicator on the world stage.
If you adopt just some of his techniques, your ideas and presentations will stand out in a sea of mediocrity.
world? –Steve Jobs & John Sculley
Truly great presenters like Steve Jobs visualize, plan and create ideas on paper (or whiteboards) well before they open the presentation software.
–Martin Lindstrom, bestselling author of Buyology
A person can have the greatest idea in the world. But if that person can’t convince enough other people, it doesn’t matter.
He was inspired by a purpose beyond making money. True evangelists are driven by a messianic zeal to create new experiences and to change the world.
Find What You Love
–Gregory Berns
Steve Jobs is the most captivating communicator on the world stage.
If you adopt just some of his techniques, your ideas and presentations will stand out in a sea of mediocrity.
world? –Steve Jobs & John Sculley
乔布斯演讲合辑pp课件
1. 领袖和跟风者的区别就在于创新。 2. 成为卓越的代名词,很多人并不能适合需要 杰出素质的环境。 3. 成就一番伟业的唯一途径就是热爱自己的事 业。如果你还没能找到让自己热爱的事业, 继续寻找,不要放弃。跟随自己的心,总有 一天你会找到的。 4. 并不是每个人都需要种植自己的粮食,也不 是每个人都需要做自己穿的衣服,我们说着 别人发明的语言,使用别人发明的数学...我 们一直在ቤተ መጻሕፍቲ ባይዱ用别人的成果。使用人类的已有 经验和知识来进行发明创造是一件很了不起 的事情。 5. 佛教中有一句话:初学者的心态;拥有初学 者的心态是件了不起的事情。
Steve Jobs’ Commencement Address 2005 2005年乔布斯在斯坦福大学毕业典礼上的演说
I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories. 我很荣幸今天在此参加各位从世界最 优秀的大学之一的毕业典礼。我从未从任何 一所学院毕业,老实说,这是我有生以来最 接近大学毕业的一次经历。今天,我向告诉 大家我一生中的三个故事。
…stay hungry, I am honored to be with you today at your stay foolish. commencement from one of the finest universities in the
乔布斯的魔力演讲读书(完整版)PPT课件
1997年iPhone发布会上,和乔布斯同台的,甚至还有…
5、用道具辅助演讲
视频
苹果的经典广告
可在视频集锦PPT中找到链接
使用道具
创历史性的产品演示
在演讲中找点乐趣
“嗯!我要点4000杯拿铁咖啡。不,我开玩笑的。 打错了,再见!”
——乔布斯 2007年iPhone发布会演示通话功能
6、让观众“天哪”的时刻
——乔布斯,1997年5月25日苹果公司全球开发者大会
演讲的重点不是你,而是听众“这和我有什么关系”
“传教式营销的精华是充满激情地告诉人们,我们 能够一起创造历史。‘商业传教’和现金流、 净利润或合作营销毫无关联,是一种罪纯净、 最有激情的销售形式,因为你卖的不是东西, 而是梦想”
——前苹果公司雇员“苹果传教士”盖伊.川崎
3、培养救世主般的使命感
“我们生来就是为了在宇宙中留下印记”
——史蒂夫.乔布斯
1983年,乔布斯热 烈地“追求”时 任百事公司总 裁的约翰.斯卡 利
“你是要一辈子卖糖水,还是要一个改变世界的机会”
——史蒂夫.乔布斯
“找到一件你挚爱的事,那么,太阳还没 升起时,你就迫不及待地想去做你热 爱的事了。”
你的观众10分钟后就会走神 第一次幕间休息 遵守10分钟规则
动人故事
现场体验
改进排练
如何制造现场体验?
1、简化一切
“复杂的终极境界是简单”
——史蒂夫.乔布斯
尺寸和重量
• 厚:0.16~0.76英寸 • 长:12.8英寸 • 宽:8.94英寸 • 重:3.0磅
MACBOOK AIR 显示器
——《当幸福来敲门》加德纳
“跟随你的激情,投身你热爱 的事业,财富自然会随 之而来,大多数人不相 信这一点,然而事实就 是如此。”
乔布斯演讲合辑ppt课件共32页
在里德学院呆了六个月我就退学了,不过我又在那里逗留了18个月才 真正离开。那么我为什么会退学呢?
It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.
It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.
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不销售想法,销售未来
救世主般的使命感
发明自己
短标题
iPod
把1000首歌装进你的口袋
画路线图
为耳朵而生
描述和解决问题
没有人关心你在说什 么
只关心你所说的对他们有什么意义
塑造反面角色
让英雄出场
简化一切,不用项目符号
• 爱妻 • 一只狼 • 经常被打 • 总是吃不了羊
图形化
肢体语言和语调语速
乔布斯的魔力演讲
— —读书分享
会秘密:
戏剧化演讲 创造动人故事 制造现场体验
改进和排练
戏剧化演讲
制作幻灯片 ……………
90 ……………
……………
勾勒故事
……………
排练
不装B
维吾尔族核桃 花生葡萄干芝 麻混合特制高 密度玛仁糖
回答最重要的问题
跟我有什么关系? 你有什么特别之处?
难忘的爆炸瞬间
不断练习:询问意见,敲杯子,录像
10000小时
国内部 陶鸿图
感谢下 载