外贸英语谈判
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河北科技师范学院商务管理系《外贸英语谈判》
实践报告
实习学期:2009 至2010 学年第1学期学生姓名:付迪
学生学号:9112070211
专业班级:国际经济与贸易本科0702
指导教师:赵林相
完成日期:2009-12-19
实践报告——外贸英语谈判
一、实习目的
此次实习的目的是为了提高外贸英语谈判的能力,熟悉国际贸易中的英语术语和表达方法,在对外贸易中能够娴熟的运用,并了解国际贸易实务的流程,在与外商谈判的时候可以有条不紊的进行。
二、实习方法
利用6个学时的时间,在课上进行外贸英语对话,同学之间2-3个人任意结组,结完组后,组员自己编写一段5-8分钟关于对外贸易的对话,内容要涉及到本学期学到的知识,然后在课堂上进行自己编写的对话,让老师验收,最后写出实践报告。
三、实践内容
A: Hello, Mr. Wang. I am glad to meet you here at the fair.
B: Likewise. Take a seat, please. How about a cup of tea?
A: Sure. Thank you. It seems your business is prosperous. There are many customers here.
B: Yes, it's not too bad. Our sales are going up year after year. And we still have a large potential production capacity.
A: Well, what do you think of choosing a commission representative or agent abroad to promote your sales?
B: That's a good idea. So far, we have several agents abroad.
A: We are willing to be your agent in Thailand for hand-held tools. What do you think?
B: That sounds good.
A: Then, what's your usual commission rate for your agents?
B: Usually, we give a commission of 3% to our agents.
A: 3% is too low, I think. You see, we have a lot of work to do in sales promotion such as advertising on radio or TV, printing booklets, leaflets, catalogues and so on. It all costs money. 3% is not enough.
B: Don't worry. We'll allow you a higher commission rate if your sales score a substantial increase.
A: You mean to say…
B: Now, if you sell US$ 2 million worth of hand-held tools annually, we can only allow 3% commission. If the annual turnover exceeds US$ 5 million, you can get 5% commission. What do you think of that?
A: It sounds OK.what about the bad debts?
B:that’s the responsibility of the agent, I’m afraid.
A: Then how do you pay the commission?
B: We may deduct the commission from the invoice value directly or remit it to you after payment.
A:all right.
B:One thing I’d like to mention is that you, as our solo agent, should not handle simil- Ar products from our competitors.
A:No, certainly not. It’a okay, we would like to sign an agency agreement with you i- Mmdiatly.
B:I have a draft of a solo agency agreement, you can go over it first.
A:Ok, I scan it quickly, it seems to be workable. Where shall I put my signature?
B:Here and there. We’ll sign two originals each in the Chinese and English languages. Both are equally effective.
A:I’d like to study this for a few hours ang compare the English and Chinese documents.
B: Think it over. We hope to keep a good business relationship with you.
A: Thank you for your help.
四、实践心得
在这次的实习中,我从中学到了很多知识,受益匪浅。不仅对国际贸易实务的流程有了更深的理解,而且还熟悉了对外贸易中的专业术语和表达方式。对外贸英语谈判也能够较好的掌握。
国际贸易实务流程主要有以下几个方面:建立贸易关系,询价报价,价格争议,订货,付款方式,合同,交货与装运,保险,索赔与仲裁,代理。当然在对外贸易中并不是每个环节都会出现,但是了解和熟悉了这一过程,可以在以后的对外贸易中不易出现纰漏,如果对其中的一个环节没掌握好,可能这次的贸易就不会谈成。因此说,每个环节都是十分重要的。
常用贸易术语的灵活运用,可以帮助你更快的谈成一项贸易,一个老练的客户都有很灵敏的嗅觉,他们往往会从与你的交流中,作出是否继续合作下去的判断。因此与他们进行流利的不间断的外贸英语对话,这是相当重要的。这就要求我们要对英语的熟练达到很高的程度,并且对相关的贸易术语相当的熟悉。
发展对外贸易,参与国际竞争,开拓国际市场,必须精于外贸谈判,熟练掌握商务谈判的规律和技巧,并加以灵活运用。只有这样,才能有效地运用外贸英语谈判手段,在国际商贸活动中运筹帷幄,掌握主动,赢得胜利。