外经贸英语函电与谈判课件中国商务出版社unit 2

Part One
2. The Main Channels and Methods for Establishing Business Relations (1)
Usually, you can secure all the necessary information about a new customer with the help of the following channels:
Other Commonly Used Expressions and Sentences
Practical Training
Complementary Exercises
Part One
1. The Significance of Establishing Business Relations It is fairly true to say no customer, no business. To establish business relations with prospective dealers is one of the important undertakings either for a newly established firm or an old one that wishes to enlarge its business scope and turnover. Establishing business relations is the first step in transaction in foreign trade. If a new firm, or rather a certain corporation of ours, wishes to open up a market to sell something to or buy something from firms in foreign countries, the persons in charge must first of all find out whom they are going to deal with. We should not only do everything possible to consolidate old customers but also seek new ones to enlarge our business.
Part One
3. The Main Contents of a Letter for Establishing Business Relations Generally speaking, the contents of a letter requesting a business relationship include telling the prospective customers how and where their names and addresses are known, self-introducing, indicating your desire to enter into business relations, or sometimes making general inquiries and expressing your expectation for cooperation or early reply, etc. While for letters in reply to the letters requesting for business relations, the contents may include expressing your thanks for the incoming letter, expressing your agreement / desire/wish to establish business relations with the addressor and indicating the action you are going to take.
Part Two
Steps/Contents Typical Expressions We are willing to... 我方愿意…… We express our desire to... 我们想表达……的意愿｡ We are now writing you for... 我们特致函…… 3. Indicating your purpose and desire We are desirous of... 我方很希望…… With a view to..., we... 本着……的意愿, 我方…… We are interested in... 我方有兴趣……
Our corporation is established for the purpose of... 本公司是以……为宗旨而建立的｡
Our corporation is specialized in... 本公司专营…… We handle various kinds of..ቤተ መጻሕፍቲ ባይዱ 本公司经营各种……
Lesson 2
Establishment of Business Relations
建立业务关系
Contents
Basic Knowledge Concerned Letter-writing Guide
Part One Part Two Part Three Part Four Part Five
banks; periodicals; advertisements in newspapers, magazines or on TV; the introduction from your business connections; the market investigations; the commercial counselor’s offices商务参赞处; the embassy; the trade directory; the chambers of commerce both at home and abroad; inquiries received from the merchants abroad; self-introduction by merchants themselves.
Part Two
Steps/Contents Typical Expressions
For letters requesting for the establishment of business relations 1. Telling the prospective customers how and where their names and addresses are known Your company has been kindly introduced to us by... 贵公司由……介绍给我们｡ We have learned from... that... 我们通过……得知…… On the recommendation of... , we have learned that... 通过……的推荐, 我们得知…… Through the courtesy of..., we know your company... 承蒙……我们 得知…… We were very pleased to obtain your name from... 很高兴从……处获得贵公司的名称｡
我们已经从事……多年｡
Part Two
Steps/Contents Typical Expressions As you may know, we supply... 如贵公司所了解, 我们可供 应…… We would like to take this opportunity to introduce 2. Self-introducing ourselves as... 我们借此机会自我介绍,我们是…… We would like to take the liberty of introducing ourselves to you with a view to... 我们冒昧自荐,希望……
...fall within the scope of our business activities.
……属于我们的经营范围｡ We are mainly dealing in... 我们主要从事…… We have been engaged for many years in the line of...
Part Two
Steps/Contents Typical Expressions we are delighted to learn that... 我们很高兴得知…… We have your name and address from... 我们从……得知贵公司的名称和地址｡ We write to introduce ourselves to you as a... 作为……,特来函自我介绍｡ Our lines are mainly... 我们主要从事…… 2. Self-introducing
Part One
2. The Main Channels and Methods for Establishing Business Relations (2) Sometimes, a kind of middleman is necessary to bring two companies together. Having obtained the desired names and addresses of the firms from any of the above sources, you may start contacting the prospective customers. The main methods include: • communication in writing; • attendance at the export commodities fairs; • contact at the exhibitions held at home or abroad; • mutual visits by trade delegations and groups. Of all the above methods, the first one is widely used in business activities.
We need a regular supply of... 我方定期需要……
We are in a position to supply... 我方可供应…… We would be glad to... 我们将乐于……
Part Two
Steps/Contents Typical Expressions We now avail ourselves of this opportunity to... 我们借此机会…… 3. Indicating your purpose and desire If you need... , please (don’t hesitate to) let us know. 如果你们需要……,请(毫不犹豫)地告知我们｡ Should there be anything else we can do for you, please let us know. 如果我们还能为你们做些其他事情,请告知｡ Should you require... please don’t hesitate to contact us. 如果你们需要……,请毫不犹豫地和我们联系｡ 4. Expressing your expectation We look forward to receiving.../hearing from you soon/in the near future. 希望尽快收到……