星巴克英文简介
星巴克历史及发展介绍英文版
Hale Waihona Puke • The new concept worked out with success. But Schulz aimed higher. He found local investors and bought Starbucks in 1987. That gave way for expansion and in the same year he opened new cafes in Chicago and even Vancouver, Canada. 17 Starbucks Cafes were established.
Starbucks
by C.B.
Starbucks History
• The story began in 1971 when the first Starbucks opened at Pike Place Market, which is Seattle's and the Nation's oldest Farmer's Market (opened August 17, 1907).
• But at this time the company was a local coffee roasting facility. （烘焙设备 ）That remained their major business until 1982 when Howard Schulz joined the company.
• In 1992 the company went public and stocks were now publicly traded at the NASDAQ （纳斯塔克）. At this time Starbucks counts approx. 165 cafes.
星巴克英文简介
A Sample of Company Profile: StarbucksThe Starbucks StoryOur story began in 1971. Back then we were a roaster and retailer of whole bean and ground coffee, tea and spices with a single store in Seattle’s Pike Place Market. Today, we are privileged to connect with millions of customers every day with exceptional products and more than 30,000 retail stores in 80 markets.FolkloreStarbucks is named after the first mate in Herman Melville’s Moby Dick. Our logo is also inspired by the sea – featuring a twin-tailed siren from Greek mythology. Starbucks MissionOur mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.Our CoffeeWe’ve always believed in serving the best coffee possible. It's our goal for all of our coffee to be grown under the highest standards of quality, using ethical sourcing practices. Our coffee buyers personally travel to coffee farms in Latin America, Africa and Asia to select high quality beans. And our master roasters bring out the balance and rich flavor of the beans through the signature Starbucks Roast.Our StoresOur stores are a neighborhood gathering place for meeting friends and family. Our customers enjoy quality service, an inviting atmosphere and an exceptional beverage. Total stores: 30,000 across 80 markets (as of June 30, 2019)Our PartnersWe offer some of the finest coffees in the world, grown, prepared and served by the finest people. Our employees, who we call partners, are at the heart of the Starbucks Experience.We believe in treating our partners with respect and dignity. We are proud to offer several landmark programs for our partners, including comprehensive health coverage for eligible full- and part-time partners, access to full college tuition coverage through the Starbucks College Achievement Plan, and equity in the company through Bean Stock.Our ProductsStarbucks offers a range of exceptional products that customers enjoy in our stores, at home, and on the go.Coffee: More than 30 blends and single-origin premium coffees.Handcrafted Beverages: Fresh-brewed coffee, hot and iced espresso beverages, Iced Coffee, Cold Brew, Nitro, Frappuccino® coffee and non-coffee blended beverages, Starbucks Refreshers® beverages, and Teavana® teas.Merchandise: Coffee-and tea-brewing equipment, mugs and accessories, packaged goods, books and gifts.Fresh Food: Baked pastries, cold and hot sandwiches, salads, salad and grain bowls, oatmeal, yogurt parfaits and fruit cups.Consumer products available where groceries are soldCoffee and Tea: Whole bean and ground coffee (Starbucks and Seattle’s Best Coffee brands), Starbucks VIA® Instant, Starbucks espresso capsules available on the Nespresso and Nescafé Dolce Gusto systems, Starbucks® Coffee K-Cup® pods, Starbucks® and Teavana® Verismo® pods.Ready-to-Drink (RTD): Starbucks® bottled Frappuccino® coffee drinks, Starbucks Iced Latte, Single Serve Cold Brew, Doubleshot® Coffee Smoothies, Teavana Craft Iced Teas, Teavana Sparkling Craft Iced Teas, Starbucks Discoveries® chilled cup coffees, Starbucks Discoveries Iced Café Favorites®, Starbucks Iced Coffee, Starbucks Doubleshot® espresso drinks, Starbucks Doubleshot® Energy Coffee drinks; Starbucks Refreshers® beverages, Evolution Fresh™ bottled juices.Brand PortfolioStarbucks Coffee, Seattle’s Best Coffee, Teavana, Evolution Fresh, Ethos Water and Torrefazione Italia Coffee.Investor InformationStarbucks went public on June 26, 1992 at a price of $17 per share (or $0.53 per share, adjusted for subsequent stock splits) and closed trading that first day at $21.50 per share.Starbucks was incorporated under the laws of the State of Washington, in Olympia, Washington, on Nov. 4, 1985.Starbucks Corporation's common stock is listed on NASDAQ, under the trading symbol SBUX.For more information, please visit Starbucks Investor RelationsBeing a Responsible CompanyAt Starbucks, we have always believed in the importance of building a great, enduring company that strikes a balance between profitability and a social conscience.It started with our early travels to the places where our coffee is grown, understanding that our future is inextricably tied to the futures of farmers and their families. We nurtured personal relationships and built a global network of support to create a new way to produce coffee: one that is sustainable, transparent and good for people and the planet. As the threats of climate change have grown, we have been working to help coffee farms adapt and find innovative solutions in how we build and operate our stores, while reducing the environmental impact of our cups, straws and lids.Our stores are often the heart of a neighborhood, and we strive to make each one a welcoming and inclusive Third Place. As we have grown, so too has our opportunity to make a positive impact, from alleviating hunger through our food donation program to making investments in local partnerships and coffee-and tea-origin communities through The Starbucks Foundation.Stitching all these efforts together is a common thread – a green thread – one that is woven in the fabric of our company by the more than 300,000 men and women who proudly wear the green apron. We are dedicated to making our partners proud, providing pay equity and investing in their success. And we are working to hire veterans and military spouses, refugees, Opportunity Youth and those formerly incarcerated, and helping them build their futures once they are with us.As it has been from the beginning, our purpose goes far beyond profit. We believe in the pursuit of doing good.。
星巴克背景资料英文版Background Material of Starbucks Coffee
Background Material of Starbucks Coffee1.General SituationFounded in 1971, with its first shop as well as its headquarter located in Seattle of Washington, USA, Starbucks Coffee has developed into the most famous coffee chains in the world. In March 1987，Howard Schultz, the marketing manager of Starbucks Coffee of that time,bought the small coffee shop and re-organized it. From then on, Starbucks Coffee jumped out of its original frame and began to sell coffee drinks. Gradually, it developed from a small retail shop of coffee bean restricted in Seattle into an international chain.In 1922, Starbucks Coffee listed itself on the stock market, NASDAQ. At present, its chain coffee shops have climbed up to more than 13,000 in the whole world and in China, it has 707 chains in all.Starbucks Coffee has more than 30 retailing products, including coffee beans of top class, hand-made espresso, hot and cold coffee beverages, fresh and delicious pastry food, coffee machine of rich variety, coffee cup and so on and so forth.2. LOGO and Its MeaningStarbucks Coffee launched its newest LOGO in 2011. Actually, It has changed its logo for many times on basis of its first image of mermaid. The newest LOGO deleted the original the circle and the word “coffee”, only leaving the image of mermaid. This change means more open and free development model and products of Starbucks Coffee in the future.3. Core Values of its Enterprise Culture(1) Respect and rely on the employees and promote the enterprise through its own staff.(2) Respect its own customers and take them as friends.(3) Respect all the suppliers and share interests with them.(4) Return the society.4. Administration Team(1) Outstanding Leadership: CEO, Senior Vice President of Retail Co., CFO, COO.(2) Competitive Secondary Management Team: Know very well the relative knowledge of coffee; Provide excellent service.5. Principle of Its Expansion(1) Unity of its Trans-regional Development;(2) Innovation of its Trans-regional Development;(3) Localization.6. Business Model in different RegionsIn Europe, America and other countries of Asia:(1) Starbucks Coffee takes on 100% equity, e.g. Britain,Thailand and Australia;(2) Starbucks Coffee takes on 50% equity, e.g. Japan andSouth Korea;(3)Starbucks Coffee takes on 0% equity and totallyAuthorizes Operating Right to the opposite, e.g.Philippine, Singapore, Malaysia and Beijing.In China:(1) At first several years, Starbucks takes on very little equity, about 5%, e.g. primary cities as Taiwan, Hongkong and Shanghai.(2) From 2003 on, Starbucks Coffee made an overall strategy adjustment, and increased its share, gradually shifting its authorization relationship with the involved paties to cooperation relationship.(3) Starbucks Coffee is planing to take back all equity and shift all its coffee shops into Company-owned ones.7. Why does Starbucks Coffee mean to run Company-owned Shops in China?According to the data of 2001 and 2002, merely in Shanghai city, Starbucks Coffee got RMB 32,000,000 yuan profits, which is unimaginable in other countries. Besides, there will be much greater profit space in China in the future. While Starbucks Coffee could only get mere 5% share from the rich profits. Therefore it decided to shift all of its coffee shops in China into Company-owned ones.。
Starbucks星巴克英文介绍PPT53011
20192/512/9
• Caffe Mocha with extra rich, full-bodied espresso. • 让摩卡多一份浓缩咖啡，更添浓厚馥郁。
20192/612/9
• Expertly steamed milk poured over ristretto shots of expresso and finished with a Starbucks signature dot.
• This is the very essence of coffee, in its most concentrated form.
• 这是咖啡的精粹，以浓缩的方式显现。星巴克浓缩咖 啡带点焦糖味道，浓厚馥郁。
20191/912/9
• Despite the name, this is actually a European way to enjoy coffee: espresso with hot water.
market, NASDAQ.
2019/912/9
如果巴西下雨就买星巴克股票
巴西下雨
咖啡豆丰 收
咖啡豆价 格下跌
星巴克成 本降低
星巴克利 润增加
股价上扬
2019/12/9
10
Starbucks has 23,132 subbranches(分店) in
over 63 countries.
20191/112/9
• 榛果风味的芬芳弥漫于拿铁的醇香，温暖美好。
20192/412/9
• Delicious Starbucks mocha chocolate, espresso, steamed milk and whipped cream.
最新Starbucks星巴克公司简介范文
S t a r b u c k s星巴克公司简介范文国际企业管理课程论文星巴克企业战略管理分析学生姓名学科专业学号指导老师2012年05月10日目录1 引言-------------------------------------------------------------31.1 公司简介---------------------------------------------------31.2 品牌背景---------------------------------------------------31.2.1 星巴克成长之路---------------------------------------31.2.2 品牌核心价值-----------------------------------------42 战略环境分析-----------------------------------------------------42.1 宏观环境分析-----------------------------------------------52.2 微观环境分析-----------------------------------------------82.3 S W O T分析-----------------------------------------------113 企业战略选择----------------------------------------------------123.1 国际市场进入战略------------------------------------------123.2 全球营销战略选择------------------------------------------133.2.1 差异化战略------------------------------------------133.2.2 多元化战略------------------------------------------144 未来发展战略----------------------------------------------------144.1 面临的危机及成因------------------------------------------144.2 未来发展措施与建议----------------------------------------151 引言1.1 星巴克公司简介星巴克(Starbucks)这个名字来自麦尔维尔的小说《白鲸》中一位处事极其冷静、极具性格魅力的大副。
Starbucks星巴克英文介绍(课堂PPT)
27
• Blend of Japanese matcha, steamed milk and delicate foam. Refreshingly aromatic and slightly sweetened.
• 这是一款优质抹茶粉与新鲜蒸奶、 细腻奶泡完美融合的饮料，清香、 微甜。
• 这款咖啡由醇香的摩卡酱，浓缩咖 啡和蒸奶相融相合，上面覆以搅打 奶油。寒冷的日子里，忧伤的时光 中,任何人都无法抵抗她的诱惑。
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• Caffe Mocha with extra rich, fullbodied espresso.
• 让摩卡多一份浓缩咖啡，更添浓厚 馥郁。
26
• Expertly steamed milk poured over ristretto shots of expresso and finished with a Starbucks signature dot.
38
Video time!
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1.Which city has the most number of Starbucks in the world?
2. Which city has the most number of Starbucks in China?
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Thanks for watching!
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• Honoring a tradition that goes back generations.
• 星级咖啡师手工调制，三分之一浓 缩咖啡，三分之一新鲜蒸奶，三分 之一细腻奶泡。
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• The traditional classic-steamed milk and espresso, lightly topped with foam.
星巴克英文介绍
NO.3 marketing strategy
To take a flexible investment and cooperation mode based on different market conditions around the world
The third one is that Starbucks provides favorable wages and benefits,their partners also can be treated like them.
Fourthly,the high quality is the most key strong point in the competition. Starbucks coffee orgians from Guatemala which produces authentic coffee.
THANKS
Welcome to
When you feel e to starbuck ,it can make you relax and happy
NO.5 advantage
Starbucks as the biggest coffee branch all over the world in the coffee market is becoming the morden coffee symbolized trademark.There are many advantages in starbucks when it completes with its counterparts.
星巴克 英文介绍
COFFEE STARBUCKS American cultureCOFFEEHistory in the 15th century.Arabia‘s Yemen :only source. The demand was very high, beans highly guarded.No fertile plants were allowed to leave the country. Muslim pilgrims（朝圣者）toMecca smuggled coffeeplants back to theirhomelands, and coffee cropssoon took root in India.Coffee also made its way toEurope through Venice, wherefleets traded perfumes, teas,dyes and fabrics with Arabicmerchants.Be popular when street vendorsbegan selling it.Green coffee beans are heated in a large rotating drum, then their transformation begins.After about 5 to 7 minutes, much of their moisture evaporates. The beans turn a yellow color and smell a little like popcorn. After about 8 minutes in the roaster, the "first pop" occurs. The beans double in size. They are now light brown.After 10-11 minutes, the beans reach an even brown color, and oil starts to appear on the surface of the bean.At this roasting time (between 11 and 15 minutes), the full flavor potential begins to develop in the beans, bringing all of their attributes into balance.The "second pop" signals that the coffee is almost ready. The smell of freshly roasted coffee fills the air.Baked Coffee BeansStarbucks Corporation, doing businessas Starbucks Coffee, is anAmerican coffee companyand coffeehouse chain based in Seattle,Washington.Founded in 1971, Starbucks is now thelargest coffeehouse company in the world, with 22,766stores in 65 countries and territories。
星巴克logo英文介绍
• 而半鱼半女人的才被 称为Mermaid.也就是 常说的美人鱼
• 我们姑且就认为星巴克的 标志.是人鱼（Mermaid） 吧
• Only STARBUCKS the word mark was registered on（注 册 ）November 18, 1986.
1987-1992
• This is the version of the greatest advances .
We are at your service
1992-2011
Now, Seattle, Pike's Place, Market, Starbucks, retain the original version of the logo.
2011-now
The Change Of Starbucks Logo
Starbucks target
• open 25000 stores in the world, like McDonald's
经典咖啡系列classics coffee series
Cappuccino 卡布奇ffè Latte 拿铁
冷饮系列cooler series
Caramel Macchiato 焦糖玛奇朵
STARBUCKS COFFE
首先说说店名吧，
星巴克(Starbucks)1971年创立于美国。
而它的命名来自小说《白鯨记》 其中有位大副就叫Starbuck
• Starbucks was founded in 1971 in 這個名字讓人联想到海上冒險故事 the United States
他很酷也很愛喝咖啡
焦糖咖啡星冰乐 caramel frappuccino
星巴克的英文介绍
Guidelines
Starbucks built the world leader in gourmet coffee, while in the process of growing the company, always adhere to its consistent principles. • Provide a sound working environment and to create mutual respect and trust work environment • Uphold diversity is an important principle of our business with the highest standards of procurement baking, and to provide the freshest coffee • Is a high degree of enthusiasm to meet the needs of customers • Positive contribution to the community and the environment • We recognize that profitability is the foundation for future success
• 1980's Howard Schultz joins Starbucks in 1982.
• 1990's The demand for great coffee allows Starbucks to expand beyond Seattle, first to the rest of the United States, then further a field. • 2000's The Starbucks phenomenon continues. At the time of writing, Starbucks has more than 6,000 locations in over 30 countries.
星巴克英文介绍
Satisfying the requirements of the customers
as possible as they can . 5、积极贡献社区和环境 Doing their
utmost to support refugees and devote to the
Development
This is Starbucks chairman Howard Schultz who creat a European-style coffee-house to American after he took over the company.
2
Enterprise culture
community . 6、认识到盈利是我们未来成功的基础
Realizing the importance of profit .
3
Enterprise innovation
Enterprise innovation
In this summer, Starbuck will produce the vending machine in office
Starbucks will recieve its coffee order through mobile applications
Starbucks will sell more food through the new menu, the company‘s digital business is also promising, some new features and services are very popular, such as the use of payment through mobile phones.
星巴克英文介绍范文
星巴克英文介绍范文第一篇：星巴克英文介绍范文Starbucks is an international coffee and coffeehouse chain based in Seattle, Washington.Starbucks is the largest coffeehouse company in the world, with 15,012 stores in 44 countries.Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks, and items such as mugs and coffee beans.Many of the company's products are seasonal or specific to the locality of the store.Starbucks-brand ice cream and coffee are also sold at grocery stores.星巴克是设在西雅图，华盛顿国际咖啡和咖啡馆链。
星巴克是世界上最大的咖啡馆公司与15,012 店在44 个国家。
星巴克销售滴咖啡、浓咖啡的热饮、其他冷热饮料、小吃、和杯子和咖啡豆等项目。
许多公司的产品都是季节性或特定于存储的地方。
在杂货店也卖了星巴克品牌冰淇淋和咖啡。
From Starbucks' founding in Seattle as a local coffee bean roaster and retailer, the company has expanded rapidly.In the 1990s, Starbucks was opening a new store every workday, a pace that continued into the 2000s.Domestic growth has since slowed, although the company continues to expand in foreign markets and is opening seven stores a day worldwide.The first location outside of the United States and Canada was established in 1990s, and theynow constitute almost one third of Starbucks' stores.从星巴克的创始在西雅图作为本地咖啡豆焙烧炉和零售商，公司得到了迅猛发展。
星巴克 英文介绍
The founder of the Starbucks is
Howard Schultz.
The logo has been significantly streamlined over the years. In the first version, which was based on a 16th-century "Norse" woodcut,the Starbucks siren was topless and had a fully visible double fish tail.The image also had a rough visual texture and has been likened to a melusine.In the second version, which was used from 1987–92, her breasts were covered by her flowing hair, but her navel was still visible. The fish tail was cropped slightly, and the primary color was changed from brown to green, a nod to the Alma Mater of the three founders, the University of San Francisco.In the third version, used between 1992 and 2011, her navel and breasts are not visible at all, and only vestiges remain of the fish tails. The original "woodcut" logo has been moved to the Starbucks' Headquarters in Seattle.
星巴克公司英文介绍
Product s
LEARN MORE
PRODUCTS
DRINK
FOOD
TEA
LEARN MORE
Classic coffee——-series of hot drinks
Cappuccino Caramel Macchiato
Latte Café Americano
Espresso Frappuccino
ICNHIN A
In January 1999,Starbucks
entered the mainland China market by opening the 1st store in the China World Trade Buil has
June 6th,1989
January 11th,1994
LEARN MORE
Jauary 5th,2011
History
Originated from: Seattle,in 1971 Origin of the name: Starbucks was named after the name of mate in 《Moby Dick》.
matcha Frappuccino
mocha Frappuccino
Caramel Coffee Frappuccino
English Breakfast Tea
coffee & tea
Chai Tea
Earl Grey Tea
LEARN MORE Green Tea Latte
END
90’s: Completed IPO on NASDAQ in 1992 under the trading symbol “SBUX”, thus opening a new chapter of growth for the company
星巴克中英文介绍
星巴克
使命宣传
企业使命
指导原则
发展攻略
产品品质 服务创新 价格定位 神秘顾客 最终目标
星巴克（Starbucks）是美 国一家连锁咖啡公司的名 称，1971年成立，为全球 最大的咖啡连锁店，其总 部坐落美国华盛顿州西雅 图市。除咖啡外，星巴克 亦有茶及蛋糕等商品。星 巴克在全球范围内已经有 近12,000间分店遍布北美、 南美洲、欧洲、中东及太 平洋区。
Starbucks also attaches great importance to the development of new services for customers' needs. Starbucks is trying to create a variety of business ideas, to attract people to step into the shop and to extend the stopover time. When you step into Starbucks, you will feel the music swing on your heart and soul. The store often plays some jazz, American country music and piano solo. All of those Just cater to the fashion, and those white-collar workers who pursue vogue. Every day they are facing strong pressure of life, so they are in great need of spiritual comfort. At this moment, the music just plays a role in catering to consumer’s needs. Since 2002, Starbucks launched a high-speed wireless Internet service in the 1200 chain stores in North America and Europe so that the consumers who carry a portable computer or personal digital assistant (PDA) can be comfortable to enjoy drinking coffee, surf the page, send and receive electronic-mail and download
星巴克英文PPT介绍
70’s: The first starbucks opened.
80’s: Howard Schultz (候活舒尔斯)joined in starbucks.
90’s: Starbucks expanded its business all over the world and became public company(上市 公司).
Contents
History Advertisement Products Market share Competitors
Originated from: Seattle(西雅图),in 1971 Origin of the name: Starbucks was named after the name of mate(大副) in 《Moby Dick》(白鲸记).
coffee shop in China is developing fast. If I'm not in the office, I am willing to go to Starbucks coffee shop ."
胡锦涛说：“星巴克咖啡店在中国发展得很 快。 如果我不是在办公室工作， 我肯定愿意去星巴克经营的咖啡店坐一坐。”
伯爵红茶
Earl Grey Tea
抹茶拿铁 Green Tea Latte
原叶红茶拿铁
全球分布
Competitors
Look at the chart, who are the main competitors?
1 2 3 4 5 6 7 8 9 10
To have 25000 chain stores all over the world, just like McDonalds, you can see it anywhere.
星巴克
具 大 市 场 占 有 率 扩 克 巴 星 对 洲 亚 有 巴 公 关 在 优 势 洲 很 容 亚 克
星
进 军 亚 洲 市 场
易
星巴克咖啡在美国是家喻户晓的品牌，在世界上也早已名声四起
全 球 扩 张
打造品牌不靠广告
扩张重在做大保小
与消费者建立情感
星巴克全球历史和数据 1971年，星巴克在西雅图派克市场成立第一家店 1971 1982年，霍华德·舒尔茨先生加入星巴克，并担任 市场和零售总监 1987年，舒尔茨先生收购星巴克 1992年，星巴克在纽约纳斯达克成功上市
又在12月27日进行了小的补充性的注册,前一次 主要明确界定了绿色,后一次再图案上小小的变 动,涉及了线条的粗细. 现在星巴克的标志都采用这个logo。
茶之道Байду номын сангаас—悠远茶文化
中国人喜欢喝茶的历史悠远.伴随丝绸之 路和海上贸易,这种独特的饮料走出中国, 渐为世界其他地方的人们接受并喜爱,并 发展出了更多茶叶品类. 时至今天,茶已成为全世界推崇的绿色健 康饮品,很多人都把喝茶视为生活中无法 替代的乐趣.
星巴克 Starbucks
简介及品牌策略
星巴克的历史和产品质量
企业文化标识演变
茗香飘逸星巴克
简介
星巴克（英文：Starbucks） 星巴克（英文：Starbucks） 星巴克在美国和加拿大的学生与城市白领中非常流行。 星巴克在美国和加拿大的学生与城市白领中非常流行。星巴克咖啡公司成立 1971年 是世界领先的特种咖啡的零售商，烘焙者和品牌拥有者。 于1971年，是世界领先的特种咖啡的零售商，烘焙者和品牌拥有者。 旗下零售产品包括30多款全球顶级的咖啡豆、 旗下零售产品包括30多款全球顶级的咖啡豆、手工制作的浓缩咖啡和多款咖 30多款全球顶级的咖啡豆 啡冷热饮料、新鲜美味的各式糕点食品以及丰富多样的咖啡机、 啡冷热饮料、新鲜美味的各式糕点食品以及丰富多样的咖啡机、咖啡杯等商 品。 此外，公司通过与合资伙伴生产和销售瓶装星冰乐咖啡饮料、 此外，公司通过与合资伙伴生产和销售瓶装星冰乐咖啡饮料、冰摇双份浓缩 咖啡和冰淇淋， 咖啡和冰淇淋，通过营销和分销协议在零售店以外的便利场所生产和销售星 巴克咖啡和奶油利口酒，并不断拓展泰舒茶、 巴克咖啡和奶油利口酒，并不断拓展泰舒茶、星巴克音乐光盘等新的产品和 品牌。 品牌。