基于“一站式体验”的禅意文化旅游园区研究

目录

引言 (5)

第一章绪论 (5)

1.1研究背景 (5)

1.1.1研究目的 (7)

1.1.2研究意义 (7)

第二章研究内容 (8)

2.1主要研究内容分析 (8)

2.2旅游文化主要概念 (9)

2.3禅意文化旅游园区的概念 (10)

2.4禅意文化旅游园区的类型 (10)

2.5禅意文化旅游园区的兴起 (11)

2.6“拈花湾一站式体验”的禅意文化旅游园区的发展现状（市场

细分、产品及特点） (11)

2.6.1现状 (11)

2.6.2策略 (12)

2.6.2拈花湾的未来 (13)

第三章综述（围绕拈花湾） (13)

3.1主题定位要明确 (13)

3.2“拈花湾”进行的创新途径 (13)

3.3体验式文化旅游外研究成果介绍 (15)

结论 (16)

致谢 (16)

参考文献： (17)

基于“一站式体验”的禅意文化旅游园区研究——以无锡拈花湾为例

专业班级：学生姓名：

指导教师：职称：

摘要一站式旅游与传统的观光旅游业相比，他们注重的是游客，对景点中的感觉感悟与享受的过程，而不是直接写着到此一游的结果。在这种体验式的旅游中，游客心理的感知都得到了理解，能够深切的感受到这个旅游过程中的细节，体会到当地景点独特的魅力获得舒适的感受。

在旅游产业集群发展趋势和旅游产品越来越具有文化创意产业特色的

背景下，文化创意产业与旅游产业的融合产生了文化创意产业。当下社会人们越来越注重慢生活，禅文化旅游作为文化的传承和精神体验已经受到人们的喜欢。本文以拈花湾景区为例，对“文化旅游创意产业园”这一较早于理论的旅游新产品进行界定。本文从“一站式体验”的视角，总结了文化旅游创意产业园发展的主流模式。针对旅游目的地的建设，提出了文化旅游创意产业园发展的对策。

关键词：文化展示；旅游园区；禅意；一站式体验

Research on Zen Culture Tourism Park Based on " One-stop Experience"-Taking Wuxi Nianhua Bay as an

Example

Abstract Compared with traditional sightseeing tourism, one-stop tourism focuses on tourists' perception and enjoyment of the scenic spots, rather than directly writing the results of the tour. In this kind of experiential tourism, the tourists' psychological perception has been understood, and they can deeply feel the details of the tourism process,

realize the unique charm of the local scenic spots, and obtain a comfortable feeling.

Under the background of the development trend of tourism industry clusters and tourism products becoming more and more characteristic of cultural and creative industries, the integration of cultural and creative industries and tourism industries has resulted in cultural and creative industries. At present, people in the society are paying more and more attention to slow life. Zen cultural tourism, as a cultural heritage and spiritual experience, has been loved by people. Taking Nianhua Bay scenic spot as an example, this paper defines " cultural tourism creative industrial park", a new tourism product earlier than theory. From the perspective of " one-stop experience", this paper summarizes the mainstream development mode of cultural tourism creative industrial park. In view of the construction of tourism destination, this paper puts forward some countermeasures for the development of cultural tourism creative industrial park.

Key words Cultural display; Tourism park; Zen; One-stop experience