译林英语必修四Unit1Revision of Word-formation (共31张PPT)
高中英语译林版必修4Unit1Section1
“Advertising is a form of mercial mass munication designed to promote the sale of a product or service, or a message on behalf of an institution, an organization, or a candidate for political office.”Advertising can be looked at from various perspectives. As the quote above states, its purpose is to increase the number of articles or products sold. These are not only things we can buy in different stores, for example clothing or supplies for our daily life, but also such simple things as a message placed by an institution or organization asking for the attention of the public to raise money or to make them aware of a problem, such as anti-smoking ads. Even political parties use advertisements and mercials to state the opinion of their candidates.Advertising became big business in the 20th century, offering many different jobs in advertising agencies and the marketing section. The use of the media, like newspapers, television, the radio, magazines, outdoor signs and of course the Internet makes this growth possible. It is a form of transporting information to the consumer, and it does not only have positive sides. There are many critical aspects about it, like persuading people into doing unhealthy things or producing special stereotypes everybody tries to follow.However, advertising has bee international, since producers and panies try to sell their products on a globalized market in almost every corner of the world.,[阅读障碍词]1.candidate n.候选人,候补人2.critical adj.批评(性)的;极为重要的,关键的3.stereotype n.模式化的形象Please match the words with their proper meanings.1.promote A.make someone agree to do sth. by giving them reasons why they should 2.ment B.stop someone from being affected by an illness3.cheat C.a written or spoken remark giving an opinion4.innocent D.ask for information or advice from sb. because it is their job to know sth.5.trick E.to help sell a product, service, etc. or make it more popular, for example by advertising6.persuade F.an unfair thing you do to harm someone or get an advantage for yourself 7.cure G.treat someone dishonestly8.consult H.not guilty of a crime答案:1~5ECGHF6~8ABDCan you think of a good slogan for each ad?答案:1.Never delete green, keep it forever!2.Taiwan, China!Ⅰ.Fast-reading1.Skim the text and then we know that there are two main types of advertisements. They're mercial_advertisements_and_public_service_advertisements_(PSAs).2.The author wrote this article in order to help_us_get_a_prehensive/thorough_understanding_of_ads.Ⅱ.Careful-reading(Ⅰ)Read the text and decide whether the following statements are true (T) or false (F).1.Ads mainly use written words to persuade people to buy a product or service.( F )2.mercial ads have more effect on society than PSAs.( F )3.Some skilful methods used in mercial ads are hard to recognize.( T )4.Not all ads are run free of charge.( T )5.Not all PSAs deal with social concerns.( T )Analyze the following difficult sentences in the text.1.We are so used to them that we often do not even realize how many we see and hear in a day.[句式分析][尝试翻译]我们对广告太习以为常了,甚至常常意识不到一天当中能看到和听到多少广告。
译林牛津版高中英语必修四Unit1Words and phrases revision课件(共26张PPT)
attractive humorous impressive creative imaginative ……
persuade What is an advertisement? An 广ad告ve通rti过se使me用nt文u字se和s w图o像rd来s a劝nd说p人ic们tu购res买to某种产 品pe或rs服ua务de,p或eo者pl是e t相o b信u某y a种p理ro念du。ct or service , or to believe in an idea.
n.说服;劝导→ ___p_e_r_su_a_s_i_v_e___ adj.有说服力的;劝
说的,劝诱的
10.__s_k_il_f_u_l _ adj.有技巧的;熟练的→____s_k_il_l_ n.技巧;
本领→______s_k_illaeddj.熟练的;有技能的 11._i_n_n_o_c_e_n_t adj.清白的;无罪的;纯真的→_in_n_o_c_e_n_c_e
(n.) 6.c_a_m__p_a_ig_n_(n.)
7. _c_o_n_s_u_lt__(vt.)
欺骗;作弊 骗子;欺诈行为 治愈;解决 药物,疗法;对策 评论,评价 评论,议论 骗局;玩笑,恶作剧;戏法, 把戏;诀窍 欺骗,欺诈 以……为目标;瞄准 目的,目标 运动(为了某目的而进行的一 系列有计划的活动) 咨询;请教
PSAs
To 7___ed_u_c_a_te___ people
To help people 8__l_ea_d___ better lives
9_C_o_n_cl_u_si_o_n Think about whether you need to buy it.
Use your 10___in_t_el_li_g_en_c_e___.
译林英语必修四Unit1Word Power 课件 (共19张PPT)
4.Noun +ic:
Heroic, historic, fantastic,classic,energetic, enthusiastic ,scientific
In China
We call it __c_ul_t_ur_a_l___difference.
Cultural= Culture+al
4. She wprised
School life-charity sale
三、translation
1) 能够参加这次活动我们感到非常幸运(luck) we feel _l_uc_k_y_to have taken part in this activity.
helpful friendly
Amaze
V. interest Attract/act enjoy …………..
-ing -ed -ive -able
Amazing interested Attractive/active enjoyable
Can you think of any other ways to form adjectives from nouns and verbs?
5.Noun +al: National, educational, natural,additional
Western countries
I really love this beautiful city as it has so many__fa_m_o_u_s__ (fame) scenic spots.
y
ly ic al ous ful ed ing able
ive
School life-Military training
英语必修iv译林牛津版unit1单元实用教案
英语必修IV译林牛津版Unit1单元实用教案New words 2 主备人Swan 授课时间教学目标To improve students’ reading ability on reading expository Enable students’ get the general knowledge of commercial ads and public ads To let students know how to read expository writing教学重、难点To i mprove students’ reading ability on reading expository To let students know how to read expository writingHow to improve students’ reading ability on reading expository writing To let students know how to read expository writing教、学具Slides,The blackboard and the multimedia预习要求Workbook教师活动内容、方式教法学法Teaching procedures:Step 1Greetings and Lead-inTeacher: Good morning, boys and girls, now let us review our topic yesterday…Step 2 Presentation1. Fast reading(1)Guide students go through the whole article, especially pay attention to the titles of the article(2)To ask students to finish the part A2. Intensive reading(1) Invite one student to read the first passage and invite students to get the generalidea of the passage.(2) Detail reading·Individual workFinish part c1·Group work.(1).Reading comprehension: divide students into three groups based on the three titles. Teacher can list the exercises on reading comprehension on the screen as a check for students’ reading(2).Finish part c2·Group workBase on the reading, let students make a summary of the expository writing. Teacher can choose one passage as one example, such as passage threeStep3 Consolidation1. Make a summary of the passage & let students talk about their opinions on commercialads and public service ads2. Finish part EStep4 Homework课题M4U1 课时9-3Welcome 主备人Swan 授课时间教学目标To improve students’ reading ability on reading expositoryEnable students’ get the general knowledge of commercial ads and public ads To let students know how to read expository writing教学重、难点To impro ve students’ reading ability on reading expositoryTo let students know how to read expository writingHow to improve students’ reading ability on reading expository writing To let students know how to read expository writing教、学具Slides预习要求Workbook教师活动内容、方式教法学法1.The new machine_____ production. However I___it.A.is used to increase; am not used to controllingB.is used to increasing;don’t used to control ed to increase; don’t used to controled to increasing; am not used to control2. share with: use sth together withI’d like to share my book with you. She _____ my troubles as well as my joys.A. shares withB. shares (in)3.believe in: to have firm faith in Many people believe in God.believe/believe in I don’t ________ ghosts. I _____ that stories of ghosts were made up by human beings.4.intend to: design/mean to do sth.I intended to do it, but I’m afraid I forgot. What he said at the meeting _ make us to support his idea.A. intended toB. intends toC.was intended toD. is intended to5.lie: lied(pt,pp),lying(pres p) vt.说谎 ~ to sb. about sth.She was lying!She lied to me about her age!lie:lay(pt) lain(pp) lying(pres p) vi.平躺He has lain in bed since this morning. lay:laid(pf,pp)laying(pres p) vt. 放置He laid his hand on my shoulder.He ____ the book on the desk and told me that he had ____in bed for the whole morning.But I knew that he was ____ to me.6.be aware of: realizing sth. that existsAre you aware of the importance of learning a foreign language?你知道是什么时候了么?________________________?7.connect: bring together/joinThe two cities are connected by a railway.She is connected with a famous family.You should not connect the two different things to each other.我这就给你接通王先生的电话。
译林英语必修四Unit1Word power课件 (共15张PPT)
Using suffixes
surprise
surprising/surprised
excite
exciting/excited
encourage
encouraging/encouraged
bore
boring/bored
disappoint disappointing/disappointed
please
pleasing/pleased
Word power
How to form adjective from nouns and verbs?
We can create adjectives by adding suffixes(后缀)
to nouns or verbs.
A: Do all ads play tricks on people?
clothes every day? Do you want to look smarter and more
__e_n_e_r_g__e_ti_c____ (energy)?
We can tell you where you can find what you want. Best Clothing Shop has opened two new branches in downtown area.
Eg. difference, teacher, conductor, actress, artist, invention, agreement, Japanese
高中英语 Unit1 Word及Grammar学案 译林牛津版必修4
英语必修4译林牛津Unit 1学案(4)Word及GrammarWord powerLanguage points:1. Are you tired of wearing the same plain… (Page 6)▲be tired of 厌烦了……, 对……觉得厌倦I’m tired of fried eggs.be tire d from/ with 因……而疲倦I’m tired with working for so long a time. 2. Jeans, shirts and dresses are on sale now. (Page 6)▲on sale 待售的, 拍卖的,减价的for sale用来卖的(物品), 待售(没有减价的意思)e.g. I learned from the newspaper that this house is on sale.我从报上得知这幢房子待售。
This product is only attachment to our computer, no t for sale. 本产品是电脑的附件, 非卖品3. the sales/ marketing department will present the results of their market research to the head of the company. (Page 7)▲present vt. 赠予;介绍, 引见;出席, 出现present sth to sb. 赠送…, 向某人呈现…present sb. with sth. 赠送…present sb. to sb. 向某人介绍某人present oneself for sth. 出席……(活动)present oneself at sp. 到……地方present sth. 呈现, 显出……at present 目前, 现在I presented a book to him.They presented the village with a bus.Let me present him to you.He presented himself fo r examination. 他参加考试。
高中英语 Unit1(Word部分)教案 译林牛津版必修4
英语必修4译林牛津Unit 1精品教案教材:牛津高中英语(模块四)高一下学期文档内容:教学设计—教案单元:Unit 1 Advertising板块:Word Power课堂设计指导思想:本堂课是以介绍构词法知识为主的词汇教学课。
词汇是语言基础知识的重要组成部分,构词法能帮助学生提高掌握词汇的效率,有助于对学生的基础知识和基本能力的培养。
但需要注意的是,强调基础知识指的是语言知识的灵活运用,而非拘泥于一条条的规则,必须结合具体语境。
教师在语境中教学,学生在语境中学习,语境中运用。
Teaching aims:1. Get to learn that some words are divided by adding suffixes and prefixes to the root words.2. Learn more words and expressions related to sales and marketing.3. Enlarge our vocabulary by thinking about more words that are created by adding suffixes andprefixes.Teaching procedures:Step 1 Lead-in (Blank-filling)Ask students to fill in the blanks with the derivatives of the given words. The short passage is related to the reading passage.【设计说明】用短文填空的方式来导入本课,既可复习上一课的内容,又能快速将学生的注意力引到构词法知识上,即在名词和动词后加上后缀可构成形容词。
Step 2 Show more examplesShow students more examples of derivatives to impress them with the knowledge of word formation.【设计说明】用更多的例子帮助学生加深对构词法知识的印象,并为下一环节做好准备。
英语必修iv译林牛津版unit1总复习教案
英语必修IV译林牛津版Unit1 总复习教案第一部分重点词汇讲解share vt. 分享,共有 n. 份额;股份,【常用搭配】1) share sth with sb 与某人分享某物2) share sth among/between sb 和某人分担某物3) share (in) sth 分享、分担4) share the joys and hardships 同甘共苦【例句】1) She won’t share her secret with us. 她不愿意把她的秘密告诉我们。
2) They shared the sweets among the children. 他们把糖分给了孩子。
3) I will share (in) the cost with you,and your share of the cost is about $10.我会和你平摊费用, 你的这份费用大概是10美元。
4) buy 500 shares in a shipping company 购买某航运公司的500股股份persuasive adj. 有说服力的 persuade v. 劝说 persuasion n. 说服【例句】1) They used many persuasive arguments. 他们用了许多有说服力的论据。
【常用搭配】1) persuade sb /pron. 说服某人2) persuade sb of sth 使某人相信某事3) persuade sb to do sth = persuade sb into doing sth 说服某人做某事4) persuade sb out of doing sth 说服某人不要做某事5) persuade sb that-clause 使某人相信6) sb be persuaded that-clause 某人相信……【例句】1) I can persuade the boss soon. 我很快就能说服老板。
译林英语必修四Unit2The revision of words and expressions
Fill in the blanks.
be eager to lose heart go through get over make every effort stick to
1.We should be optimistic about final goals
and__s_t_i_c_k_t_o__ them. 2.Never _lo_s__e_h_e__a_r_t in face of difficulty.
Tu Yoyo owed her success to her repeated failures . She said few persons can be successful at the first time, and failure can teach us much more than success.
3.On the way to success,he abandoned a lot
and_w_e_n__t _t_h_r_o_u_g_h_great hardships. 4.We are certain that he will_g_e_t__o_v_e_r_ his illness.
5.They crowded round the spokesperson,
Tu Yoyo's experience is very encouraging, We can learn a lot from Tu Yoyo and should make every effort to achieve our aims.
The use of aim
Translate the sentences.
Failure is the mother of success. We should __o_w_e__our success _t_o__(归功于)failure experience. As long as we s_t_i_c_k_t_o (坚持)what we want and _m_a_k_e__e_v_e_r_y_e_f_fo_r_t_(尽最大努力), our dream will come true.
牛津译林版-必修四-Unit 1 Advertising 全市一等奖
Unit 1 Advertising Word Power 教学设计Analysis of the teaching material:This is the 4th period of Unit One. In this period we’ll deal with words and expressions related to use suffix and enlarge students’ vocabulary by introducing words concerned with sales and marketing.Objectives:1.Enlarge the students’ vocabulary.2.Get the students to know about suffixes; and know something about sales and marketing.Teaching important point:How to make the students use this skill freely to solve some problems.Teaching approaches:Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson. Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective.Interaction Patterns: Teachers -class, individuals, pairsSs’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class.Teaching Aids: multimedia and a blackboardProcedures for teaching:Step 1 Revision and Lead-in1.Ask Ss to finish the blank-filling.2.Ask them the question--- How are these new words formed? Step 2 Using Suffix1.Give more examples and make a competition in the class. 2.Ask Ss---how to form adjectives from nouns and verbs. 1.Have Ss do the exercise---best clothing shop.2.More information about suffix.3.Make Ss do the puzzle.Step 31.Active show to lead in the topic.Useful expressions:ProductMarket researchSales and marketingSales/marketing departmentConsumersMarket shareSales targetMarket leaderHigh qualitySales figures1.Have Ss do Practice B.2.More exercise for consolidation.Step 41.Finish the Ex on Page 91.2.Make good preparation for Grammar and Usage.。
译林牛津版高中英语必修四Unit1Word power课件(共23张PPT)
-able having the quality of
-ous like, full of
-ful characterized by
-less Without
Examples (adj.)
medical, electrical
enjoyable, reasonable
dangerous, adventurous
Verb + ed / ing adjective
amaze amazing / amazed
surprise surprising / surprised
bore
boring / bored
disappoint disappointing / disappointed
please
pleasing(pleasant) / pleased
Verb + ive
attract act talk compete create produce
adjective
attractive active talkative competitive creative productive
Suffix
Meaning
-ical having the quality of
Look at the following sentences
• When the new product is produced after the market research, we still need design some helpful, exciting and attractive advertisements so that the advertisements can help us excite and attract more customers to buy the product.
2019年英语新同步译林必修四(江苏专用)讲义:Unit 1 单元小结 Word版含答案
姓名,年级:时间:With the development of the economy,advertisements have become an important part ofour lives, which use words and pictures to persuadepeople to buy a product or service,or to believe in an idea.There are two main types of advertisements。
A commercial advertisement is one which someone has paid for to advertise a product or service。
Although there are laws to protect people from advertisements that cheat people,we must be aware of the skilful methods used in ads to try and sell us things, which make us feel pleased with the nice comment about a product.Even if an ad does not lie,it does not mean it is altogether innocent。
We must not fall for this kind of trick。
Another kind of ads is PSAs which are meant to educate people about health,safety, or any otherproblem that affects public welfare。
When it comes to ads, we must all use our intelligence and not be a slave to them。
译林英语必修四Unit1Word power(共21张PPT)
Suffix
A group of letters added to the beginning of a word
the main part of a word
+ ful help helpful...
+ ed amaze amazed...
Verb
+ ing + able
excite enjoy
exciting... enjoyable...
+ ive attract attractive...
Below are some of the different suffixes
A group of letters placed at the end of a word
List suffixes appearing in the video
-ful -ness -ing -ation -ize -ly
-ate ...
Brainstorm suffixes you’ve learned
-ly -ward
-ion/tion/ation
Adv.
-ment –or –er ist –ant –dom
n. suffixes
-ness -th...
v.
-y –ly -ic –al Adj. –ous –ful –ed
–ing –ive –ible –ent ...
-ize/ise –fy -en
We can tell you where you can find what you want. Best
译林英语必修四Unit1Revision (共15张PPT)
3. When it comes to advertisements, we must all use our intelligence and not be a slave to them!
每年全球有成千上万人死于吸烟。
8. If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too.
如果我们可以说服年轻人不要开始吸烟,他们也 有可能 会督促他们的父母和其他人戒烟。
Bye-bye!
9. We want to shock people into realizing that many smokers die all too soon from illnesses and diseases related to smoking.
我们希望警醒人们,让他们认识到许多吸烟者过早地死 于与吸烟有关的疾病。
4.If you can follow my t_i_p_s___ on study, you’ll make great progress sooner or later.
5. All of us have_b_e_n_e_fi_t_ed_ from the development of economy,
我们的主要目的是劝阻年轻人,要他们不要吸烟。
6. When planning a public welfare campaign, you may want to ask yourself:
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What these athletes did is brave, especially the girl Zhu Ting playing bravely. Thus we always have to be aware of the possibility that we will be successful as long as we study hard.
4. Neighbors devoted their spare time to helping others rebuild. (2016北京阅读B) The _d_e_v_o_ti_o_n which we senior three students bring to study will be _h_e_lp_f_u_l for our future .
5. Anxious all the time, I was unable to keep focused for more than an hour at a time.
(2016北京阅读A)
_A_n_x_ie_t_y has negative effects on study and life, so we should learn to control it and be_a_b_l_e_ to get rid of it.
Revision of Word-formation (by adding prefix and suffix)
Enjoy
nation
impress
What impressed me most at the 2016 Rio
Olympics was matches of Chinese __N__a_ti_o_n_a_l_____Women’s Volleyball Team. Their
Word-formation
prefix
feuninen-
suffix
-al -sion -ing -ful -ly -(t)y
Game Time
Part I Quick answer friendship
homeless
disagree/argument
impolite/ rudeness
dangerous
Part II Group work
mis-; dis-; re-; -ment; -ship; -er; -ing; -ed;
judge; lead; move; arrange; honest;
Conclusion
(meaning)
dis- dishonest disagree im- impolite impossible in- inexperienced ir- irregular mis- mislead misjudge re- rearrange en- encourage
Practice makes perfect Part III Quick answer
1. A musher named Kaasen had to brave this storm.(2016北京完形) What these girls did is brave, especially the athlete Zhu Ting playing b_r_a_v_e_ly.
observe
Nation National impress impressionn male female uunlike like leadingg lead iinexperienced experienced courage encourage success successffulllyy difficult difficultiyes
efforts step by step to achieve their goals left a deep
____________ on thime pnaretisosnio. n
These__f_e_m__a_le__maleathletes made great contributions to our motherland as well as male athletes. Unlike a single game, a team sport need more, __________ unity, teamwlikoerk, helping each other.
(part of speech)
-ous dangerous -less homeless -ing moving -ed moved experienced -al national -ly successfully
-tion competition -ment judgement movement -ness rkness -sion impression -ship friendship leadership -(t)y difficulty -er leader
7. My ten-year-old was growing and changing right before my eyes, into this determined human being with a passion and a mission.(2016天津完形) The above is my d_e_t_e_r_m_in_a_t_io_n_ and senior three, full of fresh challenges, is important for myg_r_o_w_th.
The above is my determination and senior three, full of fresh challenges, is important for my growth. Let’s struggle and enjoy together!
What these athletes did is brave,________(especial) the girl Zhu Ting playing bravely. Thus we always have to be aware of the _______(possible) that we will be successful as long as we study hard. The spirit, being hard-working and having the ________ (encourage) to fight etc, assisted them in achieving success, which is expected by the Chinese people._____(equal), the devotion which we senior three students bring to study will be ____ for our future . However,____(anxious) has negative effects on study and life, so we should learn to control and be able to get rid of it. I am ____ to be a top student through my own efforts. I myself will____ (firm) carry out this plan by making full use of time and studying harder. The above is my _____(determine) and senior three, full of fresh challenges, is important for my ___(grow). Let’s struggle
It’s worth learning the sprit of sticking to their beliefs in difficult situations because the girls__s_u_c_c_e_s_s_fu__lly_ got through so many __d_i_ff_ic_u_l_ti_e_s. We are delighted to witness their success and share their joy!
6. she had a firm intention within herself to be the best she could be. (2016天津完形)
I am i_n_te_n_d_e_dto be a top student through my own efforts. I myself will _f_ir_m_l_y_ carry out this plan by making full use of time and studying harder.
2. Conditions are so hard that it was impossible for him to find the trial again.(2016北京完形)
We always have to be aware of the_p_o_s_s_i_b_ili_ty__ that we will be successful as long as we study hard .
3. His presence meant that I had an unexpected teaching assistant in class whose creativity would infect other students. (2016全国阅读C)
The spirit, being hard-working and having the courage to fight etc, _a_ss_i_s_te_d_ them in achieving success, which is _e_xp_e_c_t_e_d_ by the Chinese people.