宜家(英文版介绍)
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Product
• Three series: Office, family, children’s IKEA • Varieties: desks, tables, chairs, sofas, TV solutions, storage, lightings, decoration, beds and mattresses……
Promotion Promotion
• Free catalogues for customers
• Exhibition units in the stores • Advertisement
Free catalogues
Free catalogues
Exhibition units
Advertisement
10,000 articles
Product
• Styles: simple, natural, fashion, good-quality • Customers: the masses in developed countries the white-collar in developing countries
Product
Product
• the flat-pack distribution methods
assembled by the consumer → reduce costs and use of packaging → a practical point
Price
Price
• Low price policy • an attractive feature of IKEA • low price policy is used through the processes of designing, manufacturing, sellings, and administration
I Kwk.baidu.comE A
宜家
Home furnishings 设计5班檀寅荷
IKEA
History Product Price Place The food and dessert
History
1943 Sweden 17-year old Ingvar Kamprad founder's name (Ingvar Kamprad) the farm where he grew up (Elmtaryd) his home parish (Agunnaryd)
History
• Pencils, wallets, photo frames,watches…… （inexpensive，with market demands） • In 1947, the first piece of furniture was sold in IKEA. • In 1955, IKEA designed its first piece of furniture. • In 1963, IKEA opened its first retail store
How much?
Price
Price
• Figure out the price before designing • Use new materials, new technique • The flat-pack distribution methods
Place Place
• IKEA stores in different countries. • sells its products to customers directly. • a symbol of life style. do purchasing enjoy a different kind of life style here.
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I K E A
Home furnishings