周末画报简介

《周末画报》简介

《周末画报》创刊于1980年，至今已有25年历史，最高发行量高达150万份，于1998年12月重新改版，成为新世纪中国精英读品。

●非主流的主流媒体

●杂志式的报纸

●中国最具革命性变革的媒体

●捕捉中国超级消费群的媒体

●本土最具国际化的综合性周报

●以全方位为广告客户解决方案模式运作的媒体

Launched in 1980 with a history of 25 years, Modern Weekly has maintained a high circulation reaching even million at its by Modern Medai Group in December 1998, it has become a high-quality publication for the Chinese Elite of the new century.

●The mass media of the Non-Mainstream Medium

● A magazine-like newspaper

●The media that captures the Up-Market Elite Group of China

●The media that is the most international in the local market of weekly publications

●The media that provides the most comprehensive solutions to advertisers

★周末画报2005大方向★

MODERN WEEKLY Major Direction of 2005

“读周末画报，与世界同步”

Modern Weekly Keeps Your Pace With The World

形式新颖特色鲜明

Innovative format, refreshing contents

●全国首创全彩色印刷、全国发行的杂志式周报

●以最具冲击力图片图解时代的杂志式周报

●一报四册：新闻版、财富版、生活版、城市版

First of its kind in China----full color, glossy, magazine-like newspaper distributed throughout China. Presenting the era with the strongest-impact photos.

Four major sections: International News, Business, Lifestyle, and Citylife.

出版宗旨AIM

国际化、时尚化、高品位

International, Stylish, High Class

定位POSITIONING

非主流的主流媒体、杂志式的报纸

The mass media of the non-mainstream medium, a magazine-like newspaper.

新闻版INTERNATIONAL NEWS SECTION

新闻时尚化：纸上CNN，重点关注新闻背后的意义。

Presents news in a stylish way, stressing on the meaning behind the news just like CNN.

财富版BUSINESS SECTION

财富新潮化：传播全球财经新信息、新理念、新智能；打造中国环球视野财经读品。

Delivers global financial news, new concepts and the new intelligence in a fashinable way and in a timely manner.

生活版LIFESTYLE SECTION

生活品味化：生活方式的指引，关注消费趋势，告诉读者国际性的生活品味知识。

Makes your lifestyle more tasteful. Acts as a guide by reporting on the international lifestyle and the consumption trend.

城市版CITYLIFE SECTION

城市体验化：国际化与本地化信息并重，在城市体验最时尚Lifestyle。

Allows you to truly experience the city and the talk-of-the-town, both local and international.

别册SUPPLEMENT

别出心裁的分册，从概念、内容到设计都与众不同的专题特刊，以国际化的视野刷新对概念的诠释、品牌的理解、时尚的捕捉。

A special and separate insertion booklet that carries unique and outstanding concept, content and design layout, which set a brand new and innovative publication approach from an international perspective.

品牌传播行销的最佳渠道实施品牌战略的理想工具

THE BEST CHANNEL FOR BRAND MARKETING

读者才识卓越超群ELITE READERS

读者遍布全国各大城市，主要为社会成功人士、公司决策阶层，具有高品味、高收入及高消费力的精英人士。

Modern Weekly captures readers from all major cities in China, with the majority from the upper class society, the corporate decision makers, and the tasteful group who possess high disposable income and strong consumption power.

目标受众TARGET AUDIENCE

20－45岁、个人年收入达八万元人民币以上的大都市精英

Age 20 to 45, personal annual income of RMB80,000 and above.

传阅率PASS-ALONG READERSHIP

高达1：4，保存时间长达一周以上（较一般新闻性报刊保存时间更长）

4 times for a duration of seven days (longer life span than daily newspapers)

总受众量TOTAL READERSHIP

超过191万

Over million

总发行量TOTAL CIRCULATION

高达每周万

488,000 copies per week