懂你商务英语L4-U2

L4-U2-1/11Vocabulary 1

Before Development

A

1. developing a product can be challenging.

2. It requires a practical idea, thorough(彻底的) analysis, and plenty of time and resources.

3. Careful preparation(准备) is the first step to developing a product successfully.

4. Generate ideas.

5. Product development starts by generating ideas.

6. This involves brainstorming possible new products and features.

7. Good ideas come from knowledge of the consumer, the market, and current technology.

B

1. Conduct concept(概念) screening research.

2. Next, select the best idea through concept screening research.

3. Find out if the product would meet customers’ needs and identify the gaps in the market.

4. You also need to determine how to position your product to give it an advantage.

C

1. Carry out(开展) competitive research.

2. Then, carry out in-depth(深入的) competitive research.

3. Identify and assess the strengths and weaknesses of competitors within your market.

4. This allows you to develop different strategies to give your product a competitive advantage.

D

1. Carry out a risk assessment.

2. As you conduct your research, you should do a risk assessment.

3. Identify the potential risks and how they would impact your product.

4. These include technical problems, financial risks and operational difficulties.

E

1. Plan actions.

2. Finally, plan a path forward by determining your next course of action.

3. Set parameters(参数) including budget, objectives and time frame.

4. Once you are prepared, you can implement your plan.

练

1. Generating ideas for a product involves brainstorming possible new product and features.

2. Concept screening requires you to find out if the product would meet customers’ needs and identify the gaps in the market.

3. Conducting concept screening research helps to select the best idea.

4. Concept screening requires you to identify the gaps in the market.

5. You need to determine how you would position your product to give it an advantage.

6. Identifying the strengths and weakness of competitors allows you to give your product a competitive advantage.

7. Identifying the strengths and weaknesses of competitors allows you to develop strategies and give your product a competitive advantage.

8. Examples of potential risks include technical problems, financial risks and operational difficulties.

L4-U2-1/11Vocabulary 2

Developing a Product

A

1. Transforming ideas(转变观念) into sellable(适合出售) products is a challenge.

2. Build the prototype(原型).

3. Start by building a prototype of your product.

4. A prototype is the first version o a product, and is used to develop its future forms.

5. Building a prototype helps you estimate the development costs, time frame, and resources needed.

B

1. Test the prototype.

2. Once a prototype has been built, it should be tested to evaluate the quality of its design.

3. Feedback on its appearance, function and user friendliness can be collected from potential customers.

C

1. Improve the prototype.

2. A prototype should be improved based on its feedback.

3. Once its original issues have been fixed, another round of testing will be conducted.

4. The testing will continue until the product is ready for the market.

D

1. Develop marketing strategies.

2. When the product is ready, it will be made available for sale.

3. A company will develop a strategy to build demand for its product.

4. This may include a launch event, advertisements, and social media marketing.

E