国际商务英语写作Chapter6公司写作
商务英语写作实务课件Unit 6
Dear Mr. Li, _I _a_m__ex_t_r_e_m_e_l_y_g_l_ad__t_o_h_e_a_r_t_h_at_y_o_u__h_a_v_e_g_o_t_a__p_ro_m__o_ti_o_n_i_n__y_o_u_r _c_o_m_p_a_n_y_.(听说你 在公司得到升职,我由衷地为你感到高兴). Congratulations!
It is excellent of you to get a promotion, for after all you have just been in the company for six months. As we all know, _y_o_u_a_r_e_a_l_w_a_y_s_a__b_o_th__h_a_rd_-_w_o_r_k_i_n_g_a_n_d_c_r_e_a_ti_v_e_ __p_er_s_o_n_,_(你工作十分努力,而且有创造性), which is essential to achieve your goals in work.
Section Three Situation Writing
Situation 1
You heard that your friend Mr. Liu opened a new office in Beijing and you write a letter to congratulate him. Complete the following congratulation letter with the Chinese provided.
Yours truly, Maggie
Sample 2
Dear Mr. Wool, Congratulations on your promotion to Manager of the Marketing Department. There is no doubt that you deserve this promotion. It has been a pleasure working with one as competent as you are. I have always felt that you handled problems exceptionally well. We are looking forward to your trip to China next month when we can celebrate your advancement in a more formal way. Wish you continued success.
商务英语与写作unit6
Perhaps you have heard rumors of all sorts about the future of our company. Some say it is going out of business, some say it is to be closed, and still some say it is merging with some other company belonging to a mysterious businessman from Shanghai. But I am pleased to tell you that the last is true. We are merging. Effective January 1, 2007, our company will become a wholly owned subsidiary of Shanghai Hengguang Textiles Company. Board members of our would-be parent company asked me to let you know of their sincere intentions to carry on operation at this company on an autonomous basis.
To ensure the copier’s survival, it is important to keep the following procudures in mind. (main point ) · the machine for no longer than Use 30 minutes at a time.
Memorandums
商务英语写作课件第六章Business Reports
Indirect pattern (formal)
emphasize the conclusions and recommendations towards the end
Format and length of reports
preprinted form 预列印表格 格式纸 letter memo manuscript 手稿, 原稿,, 底稿 手稿, 原稿
conclusion and recommendations feasibility reports recommendation reports yardstick reports
Writing Business Reports
Attractive Clear Readable Accurate
previously collected
ways of doing research
examing documents making observations conducting surveys carrying out experiments
Drawing conclusions and making recommendations conclusion
Writing Business Reports
Standard format Headings Topic sentence Transitions Direction & indirection patterns Format and length of reports
Standard format
Formal Report
prefatory part
cover title fly and title page letter of authorization and letter of acceptance letter of transmittal executive summary table of contents list of illustrations
商务英语阅读与写作unit 6
Unit 6Writing for Orders and Executing OrdersSection1. How to Write Letters Placing and Executing OrdersObjectives:To give a brief introduction to what is an order and reply to an orderTo enable Ss to become aware of main content of letters for an order and reply to an orderTo enable Ss to familiarize themselves with the samples givenTo read and practice using some of the important words and expressions for business writingTo do exercises and practice translating quotation, offer and counter-offer给一个简要介绍什么是一个订单和回复一个订单使学生了解字母的主要内容为一个订单和回复一个订单使学生熟悉样本给阅读和练习使用一些重要的单词和词组,商务写作做练习和实践翻译报价,报价,并还盘I. What Is an Order and Reply to An Order?An order is a request to supply a specified quantity of goods. V ery often, it is only after the exchange of a number of letters, faxes or E-mails that the two parties come entirely to terms and the buyer finally places or fills a formal order by letter or fax.When a seller receives the relative order and confirms and accepts its terms and conditions, he may begin to execute the order to the buyer’s satisfaction. However, there are times when a seller does not accept the buyer’s order for some reasons. Letters declining an order should be written with utmost care and an eye to good will and future business.一个订单是一个请求提供一个指定数量的商品。
商务英语写作第六章
Useful notes:
回避责任 挑错 得到赔偿 撤消投诉 提供证据 商业文件 合同条款 evade responsibility find fault with to cover a loss from withdraw a claim provide proofs business document contract clauses
Exercises:
On receiving a letter of claim one must analyze and investigate in detail whether the claim is justified and within his of her responsibilities for compensations. 收到索赔信时首先要详细地分析和调查这个索赔 是否合理,是否在你赔偿责任范围之内。
1). The Opening
The first paragraph you should start with acknowledging the complaint or delivering the good new. We have received your complaints of, referring to your order No.XXX Thank you for bringing us attention to the of… matter of …should reach you in three days days… should
ቤተ መጻሕፍቲ ባይዱ
Write a letter
Your company has received a letter from ABC Company complaining about the shipment of wrong amount of goods and inferior materials (reference order 9835/E). sizeThey ordered 100 size-36coats (model no. 134), but only received 10. Besides, the color of the coats was not consistent . Write an adjustment letter to comfort your customer and offer reasonable solutions.
国际商务英语Chapter6 Offer & Counter-offer
Offer & Counter-offer
V. Time allocation 1 class: Introduction of Firm offer, non-firm offer and counter offer 2 classes: Sample analysis
VI. Teaching procedures:
虚盘是报盘人所作的非承诺性的表示,报盘人不受约束。虚盘 不必有完备的内容和完备的交易条件,并常有保留条件,如 “以我方最后确认为准(Subject to our final confirmation )”,或“以我货未售出为准(Subject to Goods Being unsold)”等。虚盘的表达方式有: We are making an offer for the following, subject to our final confirmation. This offer is made subject to the goods being unsold. We submit you this offer subject to prior sale. The price quoted is subject to changes without notice.
实盘是报盘人有肯定的顶礼合同的意图,所发的实盘内容必须清楚确 切,没有含糊和摸棱两可的词句,买卖商品的主要交易条件是完整的,肯 定的。 一般应有:商品的名称、品质、规格、包装、数量、交货期、价格、支 付方式等主要交易条件。报盘人没有任何其他保留条件,只要受盘人在有 效期内或合理的时间内表示完全同意,交易即达成。 报盘人发盘时,既可以明确提出这是一个实盘(常用术语为“报实盘” 字样), 也可以不加注明。另外,我们报盘一般应规定有效期。在有效期 内,报盘人在法律上受约束,但有效期并不是报盘的必不可少的条件。 实盘的表达方式有: We are making you this offer subject to your reply reaching here before the 15th this month. We offer firm the following subject to your acceptance within 5 days.
国际商务英语写作Chapter 6公司简介写作
公司简介写作(1)
公司简介(Profile)属于营销文本,其目的 是通过介绍公司提升公司的知名度和信任 度。
公司简介写作可以分为“三步曲”: 1. 公司基本信息; 2. 公司竞争优势; 3. 公司发展前景。
公司简介写作(2)
1. 公司基本信息: 这个部分主要介绍: (1)公司名称 (2)公司地址 (3)公司业务范围 (4)公司规模(员工数目、注册资金等) (5)联系方式(也可以放在简介的最后)
公司简介写作(5)
例如: Since Steven WENG founded the Company on March 7th, 1991, the company has been developing soundly fast from a small partnership to the present international company.
公司简介写作(8)
3.公司发展前景:这一部分也十分重要。公司 发展前景能进一步给客户以吸引力,因为 客户不愿意与前景不看好的公司做生意该 部分可以包括公司目前的发展状态、公司 目前已经实施的发展计划以及未来的发展 走势,等等。例如:
公司简介写作(9)
Responding to the fast market changes, we will focus on the next generation building technology development .We stick to the philosophy of “Green Building, Green World“.
公司简介写作(6)
在公司竞争优势这部分,需要充分表现出 公司的独特优势,如产品独一无二的特点、 功能,或者服务的特色与众不同。总而言 之,将公司的最强的优势he company proudly possesses a team of first-grade architects who are so original and professional. Besides, we have the technology to apply the best sophisticated building materials to …
商务英语写作 chapter_6
If not, one should politely give the reason that the complaints or claims cannot be accepted.—Refusal
When writing, act quickly, be clear and comprehensive(包容), maintain a friendly tone, and always be accurate(精确).
Adjustments & Refusals
It is said to be the most difficult business letter.
When you get a complaint or claim, you may either grant an adjustment or refuse it depending on the circumstances.
We add our apology for your trouble and promise to execute your orders in the future with maximum care and efficiency.
Refusal
Two goals: to say no; to maintain goodwill. Indirect order:
3. Refuse positively. 4. End with adapted, goodwill comment.
Example
Gentlemen: Thank you for your letter of …
concerning the 12 cases of videorecorders covering your order No. 139.
商志英语六级作文模板
商志英语六级作文模板Business Catalyst English Level 6 Essay Template。
Introduction。
Begin with a compelling hook or statistic that captures the reader's attention.State the main topic and thesis statement, clearly outlining your argument or viewpoint.Body Paragraph 1。
Develop the first point that supports your thesis statement.Provide evidence from credible sources, such as academic journals, books, or industry reports.Explain the significance of the evidence and itsrelevance to your argument.Body Paragraph 2。
Explore a different aspect of your thesis statement, providing further evidence and analysis.Consider counterarguments and address them briefly, demonstrating a balanced perspective.Use logical transitions to ensure a smooth flow of ideas.Body Paragraph 3。
Present additional evidence or insights that strengthen your argument.Discuss the broader implications or applications of your topic.Use clear and concise language to convey your ideaseffectively.Conclusion。
商务英语写作课件-Unit 6
涉外商务合同按繁简不同,可以采取不同的书面形式,如正式 合同(Contract)、协议书(Agreement)、确认书(Confirm ation)、备忘录(Memorandum)、订单(Order)等等。一 份正式的合同通常由以下几个部分组成:
一、封面(Cover page) 二、前文(Preamble) 一般包括订约日期和地点 (Date and Place of Signing),合同当事人及其国籍、主要营业场所或住所(Sign ing Parties and Their Nationalities, Principal Place of Business or Residence Addresses),当事人合法依据 (Each Party’s Authority,如该公司是 “按当地法律正式组织而存在的”/ A Corporation Duly Organized and Existing Under the Laws of XXX),订约缘由/说明条款(Recitals or Whereas Clause)。
国际惯例 (10) international business contracts
国际贸易合同
How to write effective business contracts
A business contract is the legally binding written agreement between two or more parties. It is an important part of business and needs to be created and reviewed carefully.
irrevocable L/C at sight: 意思是不可撤销的即期信用证。
Unit 6 商务英语写作
Acknowledgement
confirmation After the receipt of the order, you, as a seller, should lose no time to state your acknowledgment either by a printed acknowledgment form or a letter, or both.
6
Content of Acknowledgement
1. Acknowledge the order with an expression of thanks; 2. Restate the contents of the order details of the goods details of the business 3. Assure the buyer of your prompt and careful execution of the order and express your desire for future orders. 4. Enclosure your sales confirmation in duplicate for counter-signature.
15
to order sth.at a price按……价格订购 我方向贵公司订购120套TS—号意大利家具,每套320 美元,CIF 上海交货。 We order 120 units of Italian furniture No, TS– at $320 per unit CIF Shanghai. 已收到贵方产品目录和价格表。现按所示价格订购下列 货物。 We have received your catalogue and price list, and now we order the following goods at the prices named.
世纪商务英语Unit-6
Unit 6 网上商务Background knowledgeElectronic businessDefinitionElectronic Business, or "e-Business", may be defined broadly as any business process that relies on an automated information system. Today, this is mostly done with Web-based technologies. The term "e-Business" was coined by Lou Gerstner, CEO of IBM.Electronic business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, and to better satisfy the needs and expectations of their customers.In practice, e-business is more than just e-commerce. While e-business refers to more strategic focus with an emphasis on the functions that occur using electronic capabilities, e-commerce is a subset of an overall e-business strategy. E-commerce seeks to add revenue streams using the World Wide Web or the Internet to build and enhance relationships with clients and partners and to improve efficiency using the Empty Vessel strategy. Often, e-commerce involves the application of knowledge management systems.E-business involves business processes spanning the entire value chain: electronic purchasing and supply chain management, processing orders electronically, handling customer service, and cooperating with business partners. Special technical standards for e-business facilitate the exchange of data between companies. E-business software solutions allow the integration of intra and inter firm business processes. E-business can be conducted using the Web, the Internet, intranets, extranets, or some combination of these.SubsetsApplications can be divided into three categories:1. Internal business systems:⊙customer relationship management⊙enterprise resource planning⊙document management systems⊙human resources management2. Enterprise communication and collaboration:⊙V oIP⊙content management system⊙e-mail⊙voice mail⊙Web conferencing3. Electronic commerce:business-to-business electronic commerce (B2B) or business-to-consumer electronic commerce (B2C) ⊙internet shop⊙supply chain management⊙online marketingModelsWhen organizations go online, they have to decide which e-business models best suittheir goals. A business model is defended as the organization of product, service and information flows, and the source of revenues and benefits for suppliers and customers. The concept of e-business model is the same but used in the online presence. The following is a list of the currently most adopted e-business models:⊙E-shops⊙E-procurement⊙E-malls⊙E-auctions⊙Virtual Communities⊙Collaboration Platforms⊙Third-party Marketplaces⊙Value-chain Integrators⊙Value-chain Service Providers⊙Information BrokerageClassification by provider and consumerRoughly dividing the world into providers/producers and consumers/clients one can classify e-businesses into the following categories:⊙business-to-business (B2B)⊙business-to-consumer (B2C)⊙business-to-employee (B2E)⊙business-to-government (B2G)⊙government-to-business (G2B)⊙government-to-government (G2G)⊙government-to-citizen (G2C)⊙consumer-to-consumer (C2C)⊙consumer-to-business (C2B)Reading Skill Focus1. I found, to my surprise, that the real key to writing a good paper is to have a passion for the things about which you are writing.2. From these statistics and from personal experience it is evident that no one is unaffected by cancer.3.There are many stereotypes about the character of people in various parts of the United States.4. DComprehensive Reading大家e起来上网购物1 即使是最狂热的购物者也有出师不利的日子:你找不到想买的东西,每个在你后面的人都好似故意要撞你,而你的双腿从臀部痛到脚趾。
写作篇 写作篇 Chapter Six Business Writing
General layout and components
II. Business Letters
(2) the addressee’s name address→ in the center The envelope The writer’s name and address→ in the upper left-hand corner
II. Business Letters
The salutation (the left-hand margin, right below the inside address; followed by a comma or a colon)
Body (begins a double space following the salutation; the most important part; to be concise and to the point; be centered on the page
II. Business Letters
3. Guidelines for Writing Business Letters The Format of Business Letters Heading (one inch to the right of the center; the address of the sender and the date) Inside address (the left-hand margin ,above the salutation; the address and the name of the receiver, no punctuation at the end)
II. Business Letters
商务英语写作6商务报告
the rush hour. Members of staff are not leaving sufficient time for their journeys
❖ Members of staff who travel by car also experienced delays due to traffic jams and two had problems parking, particularly on Mondays and Tuesdays.
❖ Members of staff who travel by bicycle experienced delays due to bad weather, vehicle problems and traffic jams as well park in Commercial Center, which opens next week.
It is recommended that the Personnel Director investigates the possibility of introducing a flextime system so staff do not have to travel during the rush hour.
which are extended due to delays.
Body
Business Report
1 Case Study
Recommendations Members of staff should leave longer for their journeys in order to
商务英语写作chapter6
Chapter 6 Adjustment and RefusalsIn business world it is unavoidable to receive complaints and claims. How to appropriately resolve the matter becomes a tough and challenging task. It is said the most difficult business letter is to respond to complaints and claims. However, there are still some useful tips for writing it without damaging the company's image.AdjustmentWhen you get a complaint or claim, you may either grant an adjustment or reject it depending on the circumstances. When you grant an adjustment, the situation is a happy one for your customer. You are correcting an error. You are doing what you were asked to do. As in other positive situations, a letter written in the direct order is appropriate. The direct-order plan follows these general steps:1.Begin directly---with the good news.2.Incidentally1 identify the correspondence that you are answering.3.Avoid negatives that recall the problem.4.Regain lost confidence through explanation or action.5.End with a friendly, positive comment.RefusalRefusal of a request is definitely a bad news message; therefore, an indirect order is preferred. In the refusal letter, you have two goals. The main one is to say no; the other is to maintain goodwill. You could achieve the first goal by simply saying no ---plainly and directly. Maintaining goodwill, however, requires more. The following general pattern will help you better handle the tasks.1.Begin with words that indicate response to the request and are neutralas to the answer, and set up the strategy.2.Present your justification or explanation, using positive language andyou-viewpoint.3.Refuse positively.4.End with adapted, goodwill comment.The following two letters are written according to thewriting principles mentioned above. Now read the lettersand try to figure out how the writing principles areapplied in them. The questions after the letters might helpyou accomplish the task.Letter A Letter of adjustmentDear Mrs. Williams:Your repaired video game is being returned by UPS, and you should receive it within a week. Skilled engineers made your video game almost as good as new.Recently Pace Electronic has acquired the assets of Four Star Games and has became responsible for repairs under warranties. Now you can be assured of prompt and reliable service. Any future repairs can be made by one of the dealers of our expanded network (see enclosed sheet).Also enclosed is a brochure showing some of our exciting new products, as well as Four Star's old favorites. You can order by mail, using the order form in the brochure, or call 1-800-877-PACE. We look for-ward to helping you enjoy your video game.Letter B Credit refusal letterDear Mr. Sands:We sincerely appreciate your interest in an account with White-Horton & Company. Whenever we can, we are always willing to serve you.In determining what we can do for you regarding your June 8 request for credit, we made the routine checks you authorized. The information we have received permits us to serve you only as a cash customer2. But asyou know, cash buying here at White-Horton's discount prices can make a very real saving for your budget.We hope to see you in the store again very soon, and we look forward to the opportunity of serving you.Questions for Comprehension1.What kind of order does each letter adopt?2.How does the author of adjustment begin his/her letter?3.Do the replies clearly state the problems?4.How does each author arrange the body of his/her letter?5.Is the tone of each letter polite and considerate?6.How does each author end his/her letter?7.What's the purpose of each letter?8.Does each letter state clearly its explanation?9.What's your impression on these letters?10. Sum up the requirements for writing an adjustment and a refusal.Sample Analysis1Sample 6-1 Adjustment for the wrong materialsDear Glenn Presley:The correct consignment of the clothing material will reach you within 20 days.I'm grateful for your letter dated September 1st. We're sorry to learn that the clothing materials don't match the sample. After careful examination, we found that we had misfilled3your order and another order that was different from yours with only one letter. We have arranged for the correct consignment and it would arrive at your place by September 24th.As compensation for the wrong delivery, I would like to provide you a 5% discount on this consignment, and I hope such an arrangement is satisfactory to you.Thank you for your letter of March 3rd and we will take care of your broken-down sewing machines.It is our common practice to carry out a careful screening to ensure our machines functional and reliable before they are finally sent out to customers. We are so confident and proud of our quality that our warran-ties4 run for as long as the customers possess the products.Your letter informing us of the problem has been handed to the Technology Department. The senior engineers will make a careful research to find out the potential problem areas. Simply send us the bill for the repairs and we'll reimburse you the costs.For any problems arising with this or any other machines we produced, simply take it to your nearest Sharp Machine Distributor who will repair it at no expense for you.Sincerely yours,Sample 6-3 Refusal to claim on replacement1Dear Mr. Mitchell:We understand your concern about the software Model 4050 you mentioned in your letter of May 6. We are willing to do as much as we reasonably can to make things right.From your description and our staff's careful research, we found that there was something wrong in the computer networks you adopted.As it is stated in the operating instruction, this software is solely compatible5 with Windows XP, which is different from Windows 98. And before you use this software, you should have to install the starting sys-tem6 at the bottom of the box first. But you haven't installed it. Therefore, please install the starting system first and then try it with Windows XP. For other procedures, please follow the procedures strictly with our instruction brochure.We hope the software will bring much convenience and profit to you.Frankly yours,Sample 6-5 Adjustment of a wrong order •Dear Mr. White:I would be disappointed to lose your cooperation, but even more disappointed to lose your faith and friendship in our firm. So I sincerely thank you for your letter that was written in friendliness to give us an-other opportunity.I am sorry that you had to send the wrong order back, which, I know, is really bothering. Though you didn't send back the leather chairs of which we sent the wrong style and the amount is not that much, we want to made it right. We will immediately send the sandal-wood chairs that you wanted.I must apologize again for the inconvenience has caused you. If you want to change any other items in your order, let me know and we will send them to you. You can return them when you are convenient. A check for postage is also enclosed as we don't expect to have you pay the extra expense because of our mistakes.You have been a customer of long standing. We will try our best to avoid mistakes in serving you.Dear Sirs:We have received your letter of October 15, but we are surprised to know your unreasonable request.Obviously, the rice was wetted by the seawater during the transportation, so you shouldn't claim on us. You have to write to those who are responsible.Sincerely yours,Language for WritingI. Notes1. incidentally: adv.The issue was brought up incidentally at the meeting.2.cash customer:The credit investigation survey permits us only to serve you as a cash customer.3.misfill: v.We misfilled your order owing to the carelessness on the part of our warehouse worker.4.warranty: n.The car enjoys a five-year warranty period.patible: adj.The two systems are not compatible.6.starting system:The new starting system proves much faster than the older ones,7. route: v.We will route the information to the headquarters by tomorrow.II. Useful Sentence Patterns1. BeginningAdjustment1)... should reach you in three days...2) The attached check for... is Newton's way of assuring you that your satisfaction is very important to us.3) By... (time), your three Dove Bicycles should reach you at... shop.Refusal1) We understand your concern about the.... As always, we are willing to do asmuch as we reasonably can to make things right.2) You were right in assuming that.... We are always interested in doingwhatever we can to make our sales satisfactory.3) Your order and request are sincerely appreciated. We are always grateful forthe opportunity of serving you in the best way we can.2. Indirect Refusing1) The best we can do is...2)... permit us to serve you only as a cash customer.3) We feel at this time you will be acting in your own best interest by...4) We must consider the sale final.5)In view of this explanation, you will understand why we must stand by ourguarantee policy in this case.3. Ending1) Thank you for this opportunity to explain. We shall continue to work hard toprovide you with the service you have a right to expect.2) We hope to see you again in the store, and we look forward to theopportunity of serving you..3) We are always pleased to do business with your organization and willcontinue to serve you with quality industrial equipment.4) So, whenever it is convenient, please come by and let us...5) We wish you the best in enjoying from...ExercisesI. Put the following sentences into the right order and make it a completeletter.a..Please accept our apologies for the delay.b. The mistake has been corrected and will never occur again.c. Our internal research has uncovered a bottleneck in our fulfillmentprocedures.d. Thank you for your letter of December 10th regarding your order thechinaware.e. Therefore, we have delayed several shipments, including yours.f.Your order has now been ranged and shipped.g. Please contact me if I can offer any help.II.Fill in the blanks of the following letter with the words given. Change the form where necessary.recover invoice appreciateregarding account inconvenienceDear Sirs:Thank you for your letter dated January 18th __________ the mistaken bill.On January 4th, a virus hit our computer system. When we ________ our collapse system, we discovered the __________ were out of order.We realized that all the _____________ we have sent out were inaccurate, including the one you received on January 8th.We have corrected all the accounts and sent new invoices.We are extremely sorry for the_________brought to our customers; therefore, we enclosed a 15% discount coupon for your next order.W e ___________ your cooperation during this time and look forward to serving you again.Sincerely yours,III. Read the following adjustment and see if you can improve i t.Thank you for your letter of May 3rd concerning the furniture you purchased. I'm sorry that we have sent you the wrong size.The mistake was made by our distribution department and they made a mistake in looking for the right name.Sincerely apologize for the inconvenience it brought you.1) One of your customers, Mrs. Douglas, wrote to claim to you that youhave mixed up the tables she ordered. After examination, you foundthat it was owing to the loss of the sales file of that purchase.You are asked to write a response to her claim and tell her you will offer her a 10% discount on her next purchase as compensation.2)Your customer, Mr. Bidwell wrote to you that you had sent him thewrong bill with $150 overcharged. After calculation, you found that hehad missed to calculate the transportation fees.Now write him a letter to refuse his request.。
商务英语写作unit 6
Writing Techniques
Successful questionnaires often share the techniques listed below: (1) The body is almost always formed by questions. You can use openformat or closedformat questions, and it depends on need of different business situations. (2) Don’t use jargon (行话)or too professional language, for a questionnaire is always for a large scale of people. (3) You must ask questions separately. (4) Use multiple-choice question or yes-or-no question as often as you can, because people will be more willing to cooperate in this way. Of course, you can also use open-format questions if there is need. (5) If you use open-format questions, leave enough space for answers. (6) Use active voice, avoid passive voice, and avoid obscure abbreviations. (7) Questions in the body must be clear, succinct(简洁的), and unambiguous(无y take the forms of multiple-choice(多 项选择)question, yes-or-no question, rating(评价,评 分)or preference(喜好,偏好) question etc. They save money and time, and they are easier for participants to come up with answers. 4. Close Thanks or some good wishes are given to participants in this part. For example: “Thank you for your cooperation.” 5. Footnote (脚注) Additional information such as name, contact number and address, or any other information of the company is to be offered in this part.
英语a级作文万能模板公司
英语a级作文万能模板公司Title: The Role of a Company。
Introduction。
A company plays a crucial role in the modern economy. It is an organization or group of people that engage in commercial, industrial, or professional activities. Companies are formed to earn a profit and are required to follow various laws and regulations. In this essay, we will discuss the various aspects of a company and its significance in the business world.Formation and Structure。
A company is typically formed by individuals who come together to achieve a common goal. It can be formed as a sole proprietorship, partnership, or corporation. Each type of company has its own advantages and disadvantages. A company has a defined structure consisting of shareholders, directors, and employees. The shareholders are the owners of the company and they appoint directors to manage the company's affairs. The employees work for the company and contribute to its success.Legal and Regulatory Requirements。
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公司简介写作(8)
3.公司发展前景:这一部分也十分重要。公司 发展前景能进一步给客户以吸引力,因为 客户不愿意与前景不看好的公司做生意该 部分可以包括公司目前的发展状态、公司 目前已经实施的发展计划以及未来的发展 走势,等等。例如:
公司简介写作(9)
Responding to the fast market changes, we will focus on the next generation building technology development .We stick to the philosophy of “Green Building, Green World“.
公司简介写作(6)
在公司竞争优势这部分,需要充分表现出 公司的独特优势,如产品独一无二的特点、 功能,或者服务的特色与众不同。总而言 之,将公司的最强的优势展现出来以吸引 客户。例如:
公司简介写作(7)
The company proudly possesses a team of first-grade architects who are so original and professional. Besides, we have the technology to apply the best sophisticated building materials to …
公司简介写作(5)
例如: Since Steven WENG founded the Company on March 7th, 1991, the company has been developing soundly fast from a small partnership to the present international company.
公司简介写作(10)
The end
第六章 公司简介写作
公司简介写作(1)
公司简介(Profile)属于营销文本,其目的 是通过介绍公司提升公司的知名度和信任 度。
公司简介写作可以分为“三步曲”: 1. 公司基本信息; 2. 公司竞争优势; 3. 公司发展前景。
公司简介写作(2)
1. 公司基本信息: 这个部分主要介绍: (1)公司名称 (2)公司地址 (3)公司业务范围 (4)公司规模(员工数目、注册资金等) (5)联系方式(也可以放在简介的最后)
公司简介写作(3)
例如:
ABC PLC, founded in 1991 and located at No.1888,HaiGang Avenue, Pudong New Area, Shanghai, China, specializes in architecture, with a staff of 3,000 working in thirty-seven outlets all over the world….
Some large orders have made the company worldfamous, such as: Shanghai Jinmao Tower, Shanghai Centre. etc. which we completed with premium quality and with our customers’ smiles. …
We are to merge some companies in the following year and establish Head Offices in China, USA, France, Australia and so on.
ABC PLC operates based on the firm belief that profits of a company come from happiness of its employees and appreciation from its customers. We will fully undertake corporate social responsibility and continue leading world building business to ultimately maximize our shareholders’ value. …
公司简介写作(4)
2. 公司竞争优势部分主要包括以下内容: (1)公司历史(有时悠久的历史能增强客户的
信任感。) (2)公司业绩:公司以往突出的业绩能说明公
司的实力。 (3)公司的“拳头”产品:“拳头”产品是公司的
有竞争力的产品。 (4)公司的研发能力:如ห้องสมุดไป่ตู้高素质的研发人员,
学历高、工作经验丰富、创新能力强等。研发 力量强大说明公司后劲十足,能应时满足顾客 对产品的新要求。