新交际英语阅读教程3 Unit1 Advertising课后习题答案
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4) stakeholder
5) savvy
6) pledge
7) proactive
8) obesity
9) (has) launched/launches
10) encompass
2.
1) stay ahead of
2) pull back
3) engage in/be engaged in
4) in support of
2) 如今的消费者需要通过消费来实现参与，而非单纯的娱乐，他们想让自己支持的品牌，站出来为世界人民，甚至是这个星球做出与众不同的贡献，他们希望自己辛辛苦苦赚到的钱是用来购买对社会有益的产品。
3) 竞争已从传统的营销战场扩大到包括可持续发展在内的更为宽泛的领域。与竞争时刻相伴的便是这样的口头禅：不管你能做什么，我都能做到，而且更环保。
3) They are the Arctic Home campaign by Coca-Cola, and the Refresh Project by Pepsi. The message conveyed by the strategies is sustainability.
4) The new information is how sustainability communicationis also used as a strategic tool, dealing with top-management decisions rather than a green flash in the marketing plan.
5) Because obesity has been rated as one of Coca-Cola’s two biggest financial risks. The move is to deal with the challenge, thus securing the investors’ interests.
4) More than 20,000 jobs in Britain’s aerospace sector are at stake.
5) Her voice sounded shaky, as if she was forcing herself to stand up to her brother.
6) It is because Coca-Cola admits that its high-sugar drinks are part of the obesity problem. By finally facing its own demons, Coca-Cola can focus on building real trust with consumers.
2) Companies doing their utmost to stay ahead of the competition, delivering exceptional services, productsand not sustainability pledges to the consumers.
5) effective marketing
6) intense/fierce competition
7) overall strategy
8) marketing director
9) a shock move
10) engaged in
11) passive consumers
12) direFra Baidu bibliotekt challenge
7) If you stand up to the challenge and face your real enemies, thethreat can be turned into an opportunity.
Language Focus
1.
1) scrutiny
2) tackle
3) tactical
2) Industry leaders want scientists to engage in applied research, not theoretical research.
3) Our enthusiasm fizzled away very soon, and all our intentions/plans came to nothing.
13)regularcommunication
14) ordinary consumers
15) made the right move
16) cheaper strategies
4、1)自从可口可乐致力于抗肥胖产品研发以来，评论家的指责令该公司的雇员手忙脚乱，无所适从。但是，目前看来，这是一个至关重要的决定。
5) fizzled away
6) at stake
7) was faced with
8) came to
9) stand up to
10) end up
3.B
1) technical challenge
2)alackofcommunication3) politically engage
4) hold a competition
Unit1 Advertising
Reading and Studying
Reading Comprehension
1.1)F 2)T 3)T 4)T 5)F 6)F 7)F 8)F 9)T 10)T
2.1)Because of the anti-obesity efforts,Coca-Cola gained the upper hand not only in the obesity debate, but also against its competition.
4) 抗肥胖行动不仅是为了迎合消费者，它还向诸多可口可乐股东说明可口可乐有办法解决肥胖问题。
5) 可口可乐绝非是唯一一家因其核心商业模式（出售的大多是不健康的含糖饮料）而面临类似战略性挑战的公司。
5.1) The British government threatened to make public its disquiet but then pulled back.
5) savvy
6) pledge
7) proactive
8) obesity
9) (has) launched/launches
10) encompass
2.
1) stay ahead of
2) pull back
3) engage in/be engaged in
4) in support of
2) 如今的消费者需要通过消费来实现参与，而非单纯的娱乐，他们想让自己支持的品牌，站出来为世界人民，甚至是这个星球做出与众不同的贡献，他们希望自己辛辛苦苦赚到的钱是用来购买对社会有益的产品。
3) 竞争已从传统的营销战场扩大到包括可持续发展在内的更为宽泛的领域。与竞争时刻相伴的便是这样的口头禅：不管你能做什么，我都能做到，而且更环保。
3) They are the Arctic Home campaign by Coca-Cola, and the Refresh Project by Pepsi. The message conveyed by the strategies is sustainability.
4) The new information is how sustainability communicationis also used as a strategic tool, dealing with top-management decisions rather than a green flash in the marketing plan.
5) Because obesity has been rated as one of Coca-Cola’s two biggest financial risks. The move is to deal with the challenge, thus securing the investors’ interests.
4) More than 20,000 jobs in Britain’s aerospace sector are at stake.
5) Her voice sounded shaky, as if she was forcing herself to stand up to her brother.
6) It is because Coca-Cola admits that its high-sugar drinks are part of the obesity problem. By finally facing its own demons, Coca-Cola can focus on building real trust with consumers.
2) Companies doing their utmost to stay ahead of the competition, delivering exceptional services, productsand not sustainability pledges to the consumers.
5) effective marketing
6) intense/fierce competition
7) overall strategy
8) marketing director
9) a shock move
10) engaged in
11) passive consumers
12) direFra Baidu bibliotekt challenge
7) If you stand up to the challenge and face your real enemies, thethreat can be turned into an opportunity.
Language Focus
1.
1) scrutiny
2) tackle
3) tactical
2) Industry leaders want scientists to engage in applied research, not theoretical research.
3) Our enthusiasm fizzled away very soon, and all our intentions/plans came to nothing.
13)regularcommunication
14) ordinary consumers
15) made the right move
16) cheaper strategies
4、1)自从可口可乐致力于抗肥胖产品研发以来，评论家的指责令该公司的雇员手忙脚乱，无所适从。但是，目前看来，这是一个至关重要的决定。
5) fizzled away
6) at stake
7) was faced with
8) came to
9) stand up to
10) end up
3.B
1) technical challenge
2)alackofcommunication3) politically engage
4) hold a competition
Unit1 Advertising
Reading and Studying
Reading Comprehension
1.1)F 2)T 3)T 4)T 5)F 6)F 7)F 8)F 9)T 10)T
2.1)Because of the anti-obesity efforts,Coca-Cola gained the upper hand not only in the obesity debate, but also against its competition.
4) 抗肥胖行动不仅是为了迎合消费者，它还向诸多可口可乐股东说明可口可乐有办法解决肥胖问题。
5) 可口可乐绝非是唯一一家因其核心商业模式（出售的大多是不健康的含糖饮料）而面临类似战略性挑战的公司。
5.1) The British government threatened to make public its disquiet but then pulled back.