商务英语综合教程第三册Unit 7 Insurance Industry
商务英语综合教程(中级) Unit 7-《商务英语综合教程》(中级)
IT Technician Financial Manager Production Manager Public Relations Officer Managing Director
Human Resources Manager Administration Assistant
Customer Service Assistant Accountant CEO
(2) a persons who works in a place such as a hotel, office or hospital who welcomes and helps visitors and answers the phone
(b) receptionist
(3) a man whose job is to bring the food to customers at their tables in a restaurant
(9) a person who writes news stories or articles for a newspaper or magazine or broadcasts them on radio or television
(f) librarian (g) postman (h) secretary
Teaching Objectives
• 1. to learn the varieties of jobs and the skills needed;
• 2. to learn how to prepare for a job interview; • 3. to learn the appropriate languages and
(i) mechanic
《商务英语综合教程》 Unit (7)
Barriers to Effective Communication
Many things may interfere with or block communication. Please list six barriers to communication at work according to the following four examples.
《商务英语综合教程》（基础）
Unit 7 Relationships
A. Brainstorming B. Business Knowledge
◆ Additional Reading C. Business Skills D. Business Actions
◆ Additional Reading E. Highlights Vocabulary Suggested Answers
Communication is an important part of our daily life. We express our thoughts and feelings and convey messages by communication. To have a co-operative, positive working environment, communication must be effective and efficient.
Teaching Objectives
• 1. to learn communication concepts; • 2. to learn the basics of relationships; • 3. to learn the basics of communication
21世纪大学商务英语综合教程第三册课文英汉对照翻译ByMJX
UNIT1 Free Trade Has Enriched the World with More than Diverse Goods自由贸易给世界带来的不仅是丰富多彩的商品By Daniel GriswoldTune in to cable TV, talk radio, or the blogosphere and you will soon be hit over the head with the message that free trade is destroying America. According to the economic populists on the left and right, the wages, jobs, and futures of Main Street Americans are being sacrificed daily to the gods of globalization.只要打开有线电视、收音机或博客网，你很快就会惊讶地获悉：自由贸易正在摧毁美国。
据左右两派经济民粹主义者所说，美国普通老百姓的工资、工作和未来天天都在被当作供品献祭给全球化的神明们。
On trade, as on so much else, the populists have it wrong again. Free trade and globalization are great blessings to American families. Trade is delivering lower prices and more variety to consumers, especially the poor, while creating better paying jobs for the middle class. Beyond the US shores, the spread of economic openness is building a more peaceful, democratic and humane world for our children.就像在其他许多事情上一样，这些民粹主义者们在贸易问题上又搞错了。
课后练习答案：《全新版大学英语》第三册UNIT 7(综合教程第二版)
Unit 7 Make a LivingText A Life of a SalesmanI. Vocabulary1. disabled, impatient, solitary, crushed, feel like, lashed, echoing, paused, betrayed, laundry, section, tilted2. cared forhang onwas laid up withare gaining onkicked upwent offdrop…offstraighten out3. sometimes didn’t register with her.in disorder, drawers pulled out, shoes and boots scattered.was transferred from Father’s account to my account.a pledge to contribute 100,000 dollars to the Children in Need charity campaign.The most profitable business in that province.4. gaining on, off balance, was laid up in, scar ona cripple/crippled, sugery, limitations, in literaturecommission, on the phone, his territory, never registers withII. Usage1. I never did go over these books, although I probably shouldhave.2. I know this is a personal question. You don’t have to answer me if you don’t want to.3. I think this topic should have attracted far more attention from philosopher than it has.4. “I think you’re right.” ---“I’m sure I am.”5. “He thought that the comdition was hereditary in his case.”---“well, it might be.”6. “Sugar?”---“No. Maybe next time.”7. The house is only a building. It is a place to live, nothing more.8. DIANE: You didn’t! Tell me you didn’t!FATHER: Oh, yes. Anything for my children.III. Word Familybored, boredom, bored, boringly, boringencouraged, encouragingly, encouraging, encouragementfrozen, freeze, freezing, freezer, freezeComprehensive ExercisesI. Clozeoff, feet, signature, commission, on the phone, laid up, surgery, territory, disorder, applying for, dignity, didn’t, read, come, money, because, earning, doing, own, Obviously, valueII. Translation1. Translate the sentences into English, using the words or phrases in brackets.1) I grew terribly scared when I heard sound of footsteps echoing round the hallway at midnight yesterday.2) The name-brand sports shoes are guaranteed for 12 months.3) Snowstorms threw communications and transportation into disorder.4) I’ve been suffering a lot of stress from work altely. I feel like taking a vacation at the seaside.5)Living in an apartment is all right, but it has its limitations---for example, you don’t have your own garden.2. Translate the passage into English, using the words or phrases given below.Tom was born a cripple, with one of his lower limbs useless. Early in his childhood, he learned that unless he so exerted himself as to rise above his limitations, he could not earn a living, and unless he succeeded in making a living on his own, he could not win/gain the respect of others. That was the price he had to pay for his dignity as a human being.Tom applied for numerous jobs, only to be turned down, before he finally got one as a delivery boy for a Pizza Hut. He then worked as a sales representative for a sportwear company in a territory no one else would want. Today he owns a fairly profitable retail shop in his hometown, and hires several people to work for him.。
商务英语综合教程U1-U7课后答案
Unit 1 Company Profile1.Translate the following Chinese terms into English.candidate patentindustry personnel registered trademarkcore competency domain nameintended market emerging marketheadquarter multinational corporationChief Executive Officer stakeholder2.Translate the following English terms into Chinese.股本，股金总额以人为本的解决方案精于心简于形对客户的深入了解工业革命回收利用3.Translation:宝洁公司始创于1837年，是世界上最大的日用消费品公司之一。
2007财政年度，公司全年销售额达682亿美元。
在《财富》杂志评选出的全球500家最大企业中，排名第74位。
宝洁公司在全球80多个国家设有工厂或分公司，所经营的300多个品牌的产品畅销160多个国家和地区，其中包括美容护理、居家护理、吉列产品等。
每天，在世界各地，宝洁公司的产品与全球消费者发生着三十亿次亲密接触。
宝洁大中华业务区包括1988年成立的中国大陆分公司、1987成立的香港分公司和1985年成立的台湾分公司。
一九八八年，宝洁公司在广州成立了在中国的第一家合资企业－广州宝洁有限公司，从此开始了其中国业务发展的历程。
宝洁总部位于广州,目前在广州、北京、上海、成都、天津、东莞及南平等地设有多家分公司及工厂，并在北京设立技术中心。
二十年来，宝洁取得了飞速的发展，主要表现在：建立了领先的大品牌宝洁公司是中国最大的日用消费品公司，年销售额超过二十亿美元。
我们在参与竞争的领域内占据了最大的市场份额。
飘柔、舒肤佳、玉兰油、帮宝适、汰渍及吉列等品牌在各自的护发、个人清洁、皮肤护理、婴儿护理、洗衣粉、男士美容等产品领域内都处于领先的市场地位。
全新版大学英语综合教程第三册教案Unit7
全新版大学英语综合教程第三册教案Unit7Unit 7 Making a livingⅠ. Suggested Teaching PlanObjectivesStudents will be able to:understand the main idea (Bill Porter the salesman will never give in) and structure of the text (4 parts, 2 flashbacks);appreciate the characteristics of journalistic writing;grasp the key language points and grammatical structures in the text;conduct a series of reading, listening, speaking, and writing activities related to the theme of the unit.Time Allotment1st period2nd period3rd period4th period5th periodPre-reading; While-reading (structure)While-reading (Parts I-II; Parts III-IV)While-reading; Post-reading (discussion)Post-reading; Check on Ss’ home reading (Text B)Theme-Related Language Learning T asksPre-reading Activities1. T asks Ss the following questions on the song: (5 minutes)Why does Onetta think it worthwhile to work hard day after day? (People need her; some people care for her; she keeps her integrity by working hard.)Would you rather have a low paid job that is interesting or awell-paid job that is boring?2. Role play: Classroom salesman (25 minutes)T lets Ss read the title of Text A, then announces that the class is to do a role-play. One student will act as a salesperson. All other students will act as his / her potential customers.T appoints a student with a relatively advanced level of English to act as the salesperson. He / She will leave the classroom, think of a product to sell, and plan his / her sales talk. The product should be relevant to campus life.After the salesperson leaves the classroom, T selects several Ss at random. Only they can buy from the salesperson. All other Ss must come up with an excuse not to buy.T invites the salesperson back into the classroom. He / she has 10 minutes to close a deal.Ss discuss with their neighbors the qualities of a good salesperson.3. T leads in to the text by saying: From the role-play we know the sale of goods is rather a difficult job. It is even more difficult for a handicapped person, like Bill Porter in Text A. (1 minutes) While-reading activities1. Text structure (9 minutes)1) Ss scan the text to see if there is any natural division of parts in the text. (Asterisks divide the text into 4 parts.) Ss read the first paragraph of each part, locate the time words or references to time. (They are: 5:45, 7:45, “This is the moment he’s been preparing for since 5:45 a.m.”, after 7 p.m.) By then Ss will realize that the text is about a typical day of salesman Bill Porter.T explains language points in Parts I - II and gives Ss practice (see Language Study). (25 minutes) Ss re-read Parts I - II to finda flashback. Then, by reading the sentences preceding and following the flashback, they will see how skillfully it is woven into the narration. (10 minutes)T explains language points in Parts Ⅲ-Ⅳand gives Ss practice (see Language Study). (35 minutes)Ss re-read Parts III — IV to find another flashback. Then, by reading the sentences preceding and following the flashback, they will see how skillfully it is woven into the narration. (10 minutes)Post-reading Activities1. Group discussion (25 minutes)1) Ss form groups to discuss the following questions:What has Bill Porter been struggling for all his life? Do you think it is worth his efforts?How do you feel about Bill Porter? Why?What characteristics of journalistic writing do you find in this article?Some groups report to class.T explains in more detail the characteristics of journalistic writing (see Text Analysis).T guides Ss through some after-text exercises. (30 minutes) T checks on Ss’ home reading (Text B). (3 minutes)Ss do Part IV: Theme-Related Language Learning Tasks. (1 period)T asks Ss to prepare for the next unit: (2 minutes)do the pre-reading task;preview Text A.Ⅱ.Text AnalysisThis article first appeared in a newspaper; therefore it carries many characteristics of journalistic writing.First of all, a journalist tries to be objective in reporting. As a result, third-person narrative is usually preferred over first-person narrative. Moreover, the journalist would not make any comments to reveal his / her feelings, but simply give the facts.Secondly, an eye-catching beginning helps lure readers to linger more on the story out of an overwhelming number of stories offered by the day’s newspaper. For example, at the beginning of this story, we learn that it takes our physically deformed hero great efforts to get up so as to do something important, yet what is this something? We are kept in suspense until the fourth paragraph.Thirdly, the vocabulary is simple, the sentences and paragraphs short, sometimes elliptical (see after-text exercise on ellipsis). When needs (for emphasis, to list a series of rapidly conducted activities, etc.) arise, a paragraph is as short as one sentence.Lastly, conversations can be transcribed word for word if they illustrate the theme, like the one in the text between Bill Porter and his indecisive female customer.Ⅲ. Cultural Notes1. Salesmanship: Sales promotion is an element of the marketing process that can close the sale of goods or services to a potential customer by providing the incentive to make a positive purchasing decision. Sales promotion, advertising, and salesmanship are the major techniques used in merchandising products to the public. Salesmanship often takes the form of a face-to-face encounter between the buyer and seller; the presentation is set up to convince customers that the product on sale is essential to their satisfaction. The lack of personal feedback between buyer and seller is sometimes considered adrawback of the advertising approach. Selling by telephone, although it is significantly less effective than personal selling, is still considered an important method of merchandising. In the 1980s, a growing promotional technique involved in-home shopping programs using cable television channels. In recent years with the help of the Internet online shopping is becoming popular.The traveling salesman appeared late in the 19th century both in Europe and in the U.S. The early itinerant peddler carried his goods on his back or on his horse, working his way from a port city through the hinterlands. With the coming of the railroad and the assurance given to sellers by new credit-reporting systems, salesmen with their sample cases moved across the land. Persuasive skill was less important in those days of unsatisfied demand, and orders were readily forthcoming. By 1900, however, with the increasing supply of manufactured goods, buyers became more discriminating in their purchases. Greater attention was given to training the sales force and to providing buyer incentives. The growth of industrialization and urban living led to the development of merchandising as a major business endeavor. The use of sales promotion practices experienced steady growth in the 20th century.The techniques of sales promotion are used both to motivate salespersons to improve their performance and to induce consumers to purchase goods and services. Although sales promotion works most closely with advertising, it is also related to other elements of marketing: production services, packaging, price, and distribution. At the manufacturing and wholesale levels of distri-bution, the methods used to motivate personnel to meet specific goals usually fall into two categories —salesincentive prizes (such as merchandise, travel, or cash awards) and sales contests. Both are based upon the salesperson reaching an objective above the normal salesquota.Consumer promotions encompass a wide variety of techniques, including sampling of goods or services, store redeemable “money-off’ coupons to encourage the trial of products, special price-reduced packages, mail-in premium merchandise offers, cash or coupon refunds by mail, special product packaging, contests, and sweepstakes. During recessionary periods, when the demand for consumer expendable dollars becomes more competitive, there is greater participa-tion in refund, coupon, and premium offers. More than half the households in the U.S. take advantage of some sales promotion offers each year.Sales promotion, now fully recognized as a vital element in the marketing mix, has become a multibillion dollar industry. In recent years, sales promotion expenditures have exceeded monies spent on advertising and there are strong indications that this pattern of growth will continue to maintain its economic edge.Ⅳ. Language Study1. linger: 1) spend a long time doing sth.Examples: My daughter used to linger long over her meal.There will be no time to linger—the press conference will begin in a few minutes.2) stay for a long time, esp. because one does not want to leaveExamples: It is a dreary little town where few people would choose to linger.He was still lingering around the stadium long after the game was over.2. scar: a mark left on the skin by a wound, burn, etc. after it has healedExamples: It’s easy to recognize the little boy because he has a scar on his left arm.The witness told the police that the criminal had a scar on his forehead.vt. leave a scar onExamples: The burns were so severe that he will be scarred for life.Her face was scarred by smallpox.So, too, do the voices of those who...: The voices of those who ... also echo in his soul. dignity: the quality of being worthy of honor or respectExamples: A physician shall be dedicated to providing competent medical service with com-passion and respect for human dignity.Some think that cloned human beings will be deprived of freedom or dignity or personal identity. They hold on to the faith that the value of life depends on its dignity and not its success.5. cripple: 1) cause to become unable to move or walk properlyExamples: At the beginning of the year 2000 crippled children were on state lists to receive care.Peter’s father was crippled by a stroke.2) damage or harm (sb./sth.) seriouslyExamples: Shootings and robberies of tourists over the past several years had crippled the tourist industry in Miami. The terrorists’ attack has not crippled the US economy.6. betray: show a lack of loyalty to; give or show (sb. / sth.) to an enemyExamples: According to the Gospels of Matthew and Mark, greed made Judas betray Jesus to the chief priest for 30 pieces of silver.He was accused of betraying his country during the war.It turned out that he was an informer, and, betrayed the plan to the Germans.7. gain on: come closer to, esp. a rival or sth. pursuedExamples: Hurry up — they are gaining on us!She was gaining on her opponents throughout the race, but only overtook them at the very end.8. tremble: shake from cold, fear, weakness, etc.Examples: Her hands grew very cold and trembled so that she could hardly hold the flag. Madison was extremely pale and trembled excessively as he began his inaugural address.For much of the day the pavements tremble from the weight of passing traffic.9. kick up: (cause to) riseExamples: The horses kicked up a cloud of dust.The boys kicked up the leaves that lay thick upon the ground with the coming of autumn.10. tilt: (cause to) move into a sloping positionExamples: The pilot can tilt the helicopter forward, backward, or to either side.In the northern hemisphere, the sun climbs high in the sky and the days are long in summer, when the northern end of th e earth’s axis is tilted toward the sun.n.Examples: The Leaning Tower of Pisa is renowned for itsmarked tilt.The amount of daylight in a day varies throughout the year, based on the tilt of Earth’s axis.11. lean: (cause to) be in a sloping position; bendExamples: He leaned his bike against the wall.She leaned over the bridge to look at the boats passing beneath it.a. producing little of value; containing little or no fatExamples: The company has apparently recovered from several lean years.The recession and lean state budgets continued to trouble school officials.We like to eat very lean and tender meat.12. delivery: 1) the process of birthExamples: Women who do manual work have easy deliveries. In the end, it was an easy delivery:a fine baby boy.2) the delivering of letters, goods, etc.Examples: Federal Express Corporation provide rapid delivery of packages, letters, and other shipments within the United States and worldwide.Most newspapers offer home delivery.13. section: any of the parts into which sth. is dividedExamples: This article consists of ten major sections.Newspapers typically have sections for local news, sports, arts and entertainment, business, and classified advertising.14. disorder: disturbance of the normal working of the body or mind; lack of order Examples: Severe vitamin and mineral deficiencies can lead to mental disorders. Acupuncture is an ancient Chinese practice that treats disorders by insertingneedles under the skin.The school authorities took immediate action to stop campus violence and disorder.15. transfer: move from one place to another (usu. used in the pattern: transfer sth. / sb. (from...to)) Examples: Transferring Peter from Tokyo to the Boston office was a smart idea. Power was transferred from the President to the Vice President while the President received medical treatment.Commercial airports are designed to transfer passengers and freight to and from aircraft. Creditsearned at junior colleges could be transferred to another institution where students could complete their final years of college.He was transferred from Crystal Palace to Arsenal for ￡ 2.5 million.16. limitation: lack of abilityExamples: Electric cars could travel only a short distance before they needed recharging, due to the limitations of battery technology.Acupuncture is good for some medical conditions but it has its limitations.As a student he recognized his limitations, but did little to improve himself.17. apply for: make a formal request forExamples: I applied for five jobs before I was offered this one.According to the school regulations students will have to apply for permission to study abroad. 18. representative: a person who represents othersExamples: Egypt, Israel, and the representatives of the Palestinian people will participate in negotiations on theresolution of the Palestinian problem.Representatives from more than 170 nations converged on Paris for the Earth Summit.19. literature: 1) printed material used to advertise or promote a productExamples: My friend is sending me literature from two other companies that provide a similar service.There is quite a lot of literature available on the history of computers.2) writings that are valued as works of artExamples: Many readers consider the novel the most flexible type of literature.The graduate school offers master’s or doctoral degree programs for advanced study in such liberal arts and science fields as history, chemistry, physics, and literature.20. pledge: a solemn promiseExamples: They made a pledge to accomplish the task.The boy made a pledge to get straight A’s at the end of the semester.vt.Examples: Member nations of the UN pledge to settle their disputes peacefully and to refrain from using force.They have pledged not to dump hazardous wastes into the river.21. retail: the practice of selling goods in small quantities to the general publicExamples: Wal-Mart is a company that operates a variety of retail chain stores.Department stores refer to large retail stores selling many different kinds of merchandise arranged in separate departments.22. transit: passage through or across; a system of urban public transportationExamples: Our fleet made the transit through the Panama Canal without any difficulty.The president wants to improve the nation’s highways and mass transit systems.23. strain: injure (the body or the part of it) or make it weak by too much effortExamples: Swimming does not strain joints and connective tissue as much as many other forms of exercise.He strained his back when he removed the piano with his friends.n. a severe demand on mental or physical strength, resources, abilities, etc. (followed by on) Examples: Some young white collar workers are complaining about their job strain.She has been under terrible strain since her company was bankrupted.The vast expansion in college education is putting an enormous strain on the system.24. useless: not fulfilling the intended purposeExamples: Preventing the country from purchasing oil crippled its army and made its navy and air force completely useless.Overpopulation and overcropping are turning approximately 14 million acres a year of formerly fertile land into barren and economically useless wasteland.25. limb: a leg or an arm; a large branch of a treeExamples: The small size a nd weight of dogs’ feet and limbs require less energy to move.No attempt should be made to move broken limbs untilmedical help arrives.The flag was hanging from the limb of a big tree.26. off balance: in an unsteady position or about to fallExamples: The motorcycle knocked him off balance and he fell down on the ground.The sudden pull threw me off balance.27. territory: land a country controls or ownsExamples: The government denies that any of its territory is under rebel control.A country’s embass y in a foreign country is considered its own territory.28. on the phone: be talking to sb. using the phoneExamples: Please wait outside for a moment; the manager is on the phone.She is always on the phone, wanting to know what her husband has been up to.29. register: 1) be recognized or noted mentallyExamples: On occasions what I said didn’t register in my daughter’s brain.The professor’s name didn’t register with the students.2) record a name, an event, etc. for official purposesExamples: The new students were told that they must register with the University before they could claim their grants.The newly purchased apartment is registered in her name, not her husband’s.30. laundry: clothes or sheets, etc. that have been or need to be washedExamples: The new model washing machine offers numerous settings for washing different types and quantities of laundry.A good deal of laundry had accumulated during the past twoweeks, as our washing machine didn’t work.31. profitable: bringing profit or advantageExamples: The trading department of the investment bank buys and sells securities when prof-itable opportunities arise.Based in New York City, Random House owns many of the most prestigious and profitable book publishing companies in the United States.The trade of opium, a highly profitable product for British merchants and eventually an illegal import into China, led to the Opium Wars.I didn’t find the talk very profitable. On the contrary, I thought it was nonsense.32. off one’s feet: no longer s tandingExamples: After the operation the old man had to stay off his feet.The doctor checked his left foot carefully and said he would have to stay off his feet for about two weeks.33. commission: money paid to sb. for selling goods which increases with the quantity of goodssoldExamples: If a salesperson is paid on commission, the amount they receive depends on the amount they sell.Peter gets 10% commission on every photocopier he sells.34. surgery: treatment of injuries or diseases by cutting or removing parts of the body Examples: People have practiced surgery since ancient times, but it did not become a respected science the 19th cent the 19th century.Surgery is the fastest and most effective treatment for tumors that are detected early.35. be laid up (with): stay in bed, be unable to work, etc.Examples: Our math teacher has been laid up in bed with acute flu for a week.The football player was laid up with a twisted knee.36. signature: a person’s name written by herself or himselfExamples: In law, signatures are put at the end of a legal instrument to show that it is valid.A testator unable to write may make an X, and such a mark is considered a valid signature.37. in time: punctually, not too late; eventuallyExamples: The couple have just arrived in time for lunch.She set the alarm so she would wake up in time to go to school.38. go off: (of electric power, a light, etc.) stop functioning or operatingExamples: All the lights suddenly went off and the stadium was plunged into darkness.。
综合英语教程第三版Unit-7
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dismiss vt. to refuse to consider someones idea, opinion etc, because you think it is not serious, true, or important 不予考虑； 去除
e.g. She dismissed the idea of going to Paris.
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Pre-reading task
❖ Do you think that sex discrimination exists in our society? Can you give an example.
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Vocabulary and Grammar
❖ American’s Appalachian mountain: a mountain range in East north America extending 2400km from South Quebec Province in Can. An anonymous author wrote this book.
2) done, sent, or given by someone who does not want their name to be known 匿名的;姓氏不明的 e.g. We received an anonymous letter.
men: reasonable, sensible, logical, brief, practical, ambitious, down to earth, strong-willed, tacit, aggressive, rude, selfish, self-centered, arrogant
《商务英语综合教程》 Unit (7)
2. What characteristics could be used to define good working relationship?
3. How can we build better relationship at work? 4. What kinds of certain relationships at work
◆ Additional Reading E. Highlights Vocabulary Suggested Answers
Teaching Objectives
• 1. to learn communication concepts; • 2. to learn the basics of relationships; • 3. to learn the basics of communication
relationship with your colleagues? Why?
Reading Text Building Good Work Relationships
Questions for Fast Reading
大学核心商务英语写作教程unit 7 Insurance and Agency
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大学核心商务英语写作教程
Objectives
To know the different kinds of risks of insurance
acquiring knowledge of writing letters concerning transportation insurance
premium to be paid. • 3) The insured pays the premium and the
insurance becomes valid. • 4) If a damage or loss is suffered, the insured
files a claim for compensation. • 5) The claim is investigated, and if reasonable,
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II. How to Write Letters Related to Insurance?
• When writing letters related to insurance, the writer ought to bear the following points in mind:
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What are the three kinds of insurances? • 1. Marine transportation insurance • 2. Land transportation insurance • 3. Air transportation insurance
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Pattern Model I: Importer Asks Exporter to Cover Insurance
商务英语综合教程chapter (7)
2) 句子的主谓结构是the exporter(主语)has to be engaged in (谓语)。注意，谓语是由情态动词has to 加be engaged in (从事于)构成。 3) marketing research abroad 国外市场调研 4) so as to be familiar with the local conditions of the market. so as +不定式短语作目的状语。 3. At the beginning of establishing business relations, the exporters and importers must go through credit inquiry to avoid being cheated and protect its own interest, mainly through bank reference or through trade reference, i.e. relative companies, chambers of commerce, commercial councilor’s offices and professional credit agency.
4)to enlarge its business scope扩大它的业务范围。 2. As far as the preparatory work is concerned, the exporter has to be engaged in marketing research abroad so as to be familiar with the local conditions of the market, the opportunities in the overseas market waiting to be developed and the preference and purchasing power of the local customers. 就准备工作而言，出口商必须在国外进行市场调查，以 便了解当地市场行情、国外有待开发的 市场机遇、 当地客户的消费偏好及购买力。 As far as…is concerned 就……而言，至于…… As far as the policy of foreign trade in our country, I think it is benefit to our socialist construction. 就我国外贸政策而言，我认为是由于社会主义建设的。
新版大学英语综合教程第三册UNIT 7答案
Unit 7 Making a Living
Before Reading Global Reading Detailed Reading After Reading Supplementary Reading
His mother explained how the delivery had been difficult, how the doctor had used an instrument that crushed a section of his brain and caused cerebral palsy, a disorder of the nervous system that affects his speech, hands and walk. 1. What is the grammatical function of the last part of the sentence, from “a disorder …” to the end? It functions as an appositive (同位语 同位语). 同位语 2. Translate the sentence into Chinese. 他妈妈解释说生他时难产，医生使用了某种器械， 他妈妈解释说生他时难产，医生使用了某种器械，损坏了 他大脑的一部分，导致了大脑性麻痹，一种影响他说话， 他大脑的一部分，导致了大脑性麻痹，一种影响他说话， 手部活动以及行走的神经系统的紊乱。 手部活动以及行走的神经系统的紊乱。
Unit 7 Making a Living
Before Reading Global Reading Detailed Reading After Reading Supplementary Reading
综合教程第三册课后翻译习题参考答案
综合教程第三册课后翻译习题参考答案综合教程第三册课后翻译习题参考答案Unit 1 Fresh Start1. 听到他屡遭失败的消息，我感到很难过。
（distress）It distressed me a great deal to hear the news that he had suffered repeated failures.2. 他虽然失去了老板的欢心，但仍然装出一副高兴的样子。
（assume）He assumed an air of cheerfulness, even though he lost favor with his boss.3. 格列佛（Gulliver）经历了冒险奇遇，见到了一群光怪陆离的人物。
（assortment）Gulliver met with extraordinary adventures and saw a strange assortment of people.4. 如果你再犯同样的错误，他会对你非常生气的。
（furious）He will be furious with you if you repeat the same mistake.5. 我们都被他坦率的观点、幽默的语言和亲切的态度所深深吸引。
(draw)We were all greatly drawn by his frank views, humorous words and genial manner.6. 等到雷鸣般的掌声平息下来，那位诺贝尔奖获得者开始演讲。
(die dawn)After the thunderous applause died down, the Nobel Prize winner began his speech.Unit 2 Tyranny of the Urgent1. 他时常想起孩提时代的往事。
（haunt）Memories of his childhood haunted him.2. 需要更多的志愿者来完成这项辛苦的工作。
21世纪大学生商务英语综合教程第三册U1-U6课后翻译
1、As the world economy slid into recession, some countries began to take trade-restrictive policies.由于世界经济滑落到衰退境地，一些国家开始实行贸易限制性政策。
2、Rather than classical law of comparative advantage, in the new global economy we confront the law of absolute advantage in which capital will move to those countries with the lowest costs of production, meaning a zero-sum game.在全球新经济中，我们所面临的不是比较优势的古典法则，而是绝对优势法则，其间资本将流入生产成本最低的国家，这意味着零和游戏。
3、The workers in a “protected” industry may have higher wages than they otherwise would under free trade, but consumers would be worse off because of higher prices.在“受到贸易保护”企业就业的工人的工资，要比他们如果在自由贸易情形下的工资来得高；但是，消费者们则会因为物价涨得更高而变得更加贫困。
4、Imposing a tariff will still make the people in the “losing” country poorer on average, relative to how poor t hey would be with the change in factor mobility and free trade.相对于在生产要素自由流动和自由贸易条件下人们可能身处的贫困程度而言，强征关税仍将使“遭受损失”的国民在总体上变得更加贫困。
大学英语综合教程第三册 Unit7
2.appreciate the characteristics of journalistic writing;
3.grasp the key language points and grammatical structures in the text;
4.conduct a series of reading, listening, speaking, and writing activities related to the theme of the unit
The traveling salesman appeared late in the 19th century both in Europe and in the U.S. The early itinerant peddler carded his goods on his back or on his horse, working his way from a port city through the hinterlands. With the coming of the railroad and the assurance given to sellers by new credit-reporting systems, salesmen with their sample cases moved across the land. Persuasive skill was less important in those days of unsatisfied demand, and orders were readily forthcoming. By 1900, however, with the increasing supply of manufactured goods, buyers became more discriminating in their purchases. Greater attention was given to training the sales force and to providing buyer incentives. The growth of industrialization and urban living led to the development of merchandising as a major business endeavor. The use of sales promotion practices experienced steady growth in the 20th century.
综合商务英语教程第三册unit 7
its goods or services
• 8.
aerrtnp-one of the owners of a business
II. Vocabulary Building
• B. Complete the following paragraph
with appropriate forms of the given words.
• division staff experience domestic development • Determine how many members will be located in the
international market. Add individuals that not only speak the language of the other country but have ______ developing marketing programs there and have local contacts that can be used for business . Develop the organizational structure and reporting relationships between the international and the marketing team to ensure open communication and accountability.
• V. Speaking
• Besides the strategies mentioned in this unit’s
reading, companies use some different strategies to enter a foreign market.
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Unit 7 Insurance Industry (5)
Text Analysis
1. Insurance is appropriate when you want to protect against a significant monetary loss. Take life insurance as an example. If you are the primary breadwinner in your home, the loss of income that your family would experience as a result of our premature death is considered a significant loss and hardship that you should protect them against.
take ... as an example 把…作为一个例子 (1) Take my studying English as an
example. She always regards me as a lazy boy in it. • 拿我学英语为例吧，她总以为我不用功.
(2)"Take our Cinderella as an example. The face of Disney's Cinderella face is European, but ours is a Chinese. She looks like a young Chinese country girl, " he said.
(2) It is commonly believed that people yawn as a result of drowsiness or weariness because they need oxygen.
• 普遍看法认为，人们打呵欠是由于困乏或疲倦造成 的，因为他们需要氧气。
(3) As a result of all this, theiisen.
• 为了说服投资人,他不得不把整个计划细细说明清楚 。
(3) Now that the issue is in the news, China is under pressure to spell out what is permissible, and what is not.
• 既然这个问题成了新闻，中国在压力之下就必须阐 明什么是被许可的，什么是禁止的。
seek out 找出；搜出；想获得
(1) If you go out and seek out the homeless, give them presents. That's the best Christmas.
• 如果你去找出那些无家可归的人，送他们一些礼物 ，那就是一个最美好的圣诞节了。
Unit 7 Insurance Industry (10)
Warm-up Activities
I. Pair work What is insurance? What types of insurance do you know?
II. Group work
1. Nowadays more and more people purchase insurance to protect themselves. Do you think it necessary? What kind of insurance will you buy?
• 他说：“就说我们的灰姑娘把， 迪士尼的灰姑娘是 欧洲人的长相，但我们的是一位中国人。
Unit 7 Insurance Industry (7)
as a result of adv. 因此，由于；作为…的结果 (1) As a result of evolution, it seems to
me that humans should have no more value than any other creature. • 由于进化的结果，在我看来，人类并不比其它动物 拥有更多的价值。
2. 3. 当你想要防范重大的金钱损失时，保险是恰当
的选择。以人身保险为例，如果你是家中主要的养 家糊口者，由于你过早地去世而导致家人收入的减 少可被视为一项重大的损失和灾难，因此你要保护 他们免受这种损失。
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Unit 7 Insurance Industry (6)
• 去寻找一个能给你的生命带来意义、价值和让你感 觉充实的事业。
(4）These are reasons enough to seek out and savour simple pleasures.
• 这些原因足以让我们去找出并品味简单的快乐。
Unit 7 Insurance Industry (11)
Unit 7 Insurance Industry (14)
it is critical that 关键是
(1) With letters of intent, it is critical that you understand whether the agreed terms are immediately binding or if there will be no binding agreement until all terms are nailed down.
• 最后，也是最重要的一点，在你锻炼和每次上床睡 觉前将脸上的妆卸干净也很关键。
Unit 7 Insurance Industry (15)
Exercises
I. Answer the following questions according to the text.
1.What is insurance?
success, we must spell out the cost of failure. • 如果我们希望人民为胜利付出代价，那么我们必须 讲清楚失败的代价。
(2) He had to spell out the plan in detail to persuade the investors.
Insurance is a form of risk management in which the insured transfers the cost of potential loss to another entity in exchange for monetary compensation known as the premium. Insurance allows individuals, businesses and other entities to protect themselves against significant potential losses and financial hardship at a reasonably affordable rate.
Unit 7 Insurance Industry (9)
2. After you have determined that you would like to insure against a loss, the next step is to seek out insurance coverage. Here you have many options available to you but it’s always best to shop around. 如果你确定投保，下一步是考虑保险险别。有很多 公司可供你选择，但最好货比三家。
An Integrated Course in Business English
商务英语综合教程 （第三册）
LOGO
Unit 7 Insurance Industry (1)
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Unit 7 Insurance Industry (2)
(2) Seek out those things you can get passionate about and use them to create excellence in your life.
• 寻找那些可以激发你激情的东西，并利用它们在你 的生活中创造卓越。
(3) Seek out an occupation that gives you a sense of meaning, direction and satisfaction in life.
shop around 逐店进行搜购 (1) We also openly encourage our
customers to shop around via our comparison links. • 我们还公开鼓励客户通过我们的比价链接货比三家 。
(2) The internet gives consumers the power to shop around for the best deal at a click of a button.
• 对于协议意向书，至为关键的是，你需要搞清楚， 协议条款是立即生效，还是说在最后条款最终确定 之前并不存在任何具备约束力的协议。
(2) Lastly and most importantly, it is critical that you completely remove your makeup before exercise and every time before you go to bed.
• 消费者利用互联网，轻松通过点击一个按钮，就可 以找到并完成最合算的商品交易。
(3) You should shop around a bit before making a decision.