数据分析PPT案例
合集下载
相关主题
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
+ Embedded Benchmarks + Graphs
http://XXXXXXXXX
CM
1-Click Report Generator CRB Plug-in for Excel Data Feed
Made visual
Predefined
Back
Custom
• Visual assistance of graphs embedded in reports
http://XXXXXXXXX
Leabharlann Baidu
Stands out in the crowd
• Ease of use complements innovation • Get it ad hoc or scheduled • Significant time saved • Use metrics available only in the CRB • Analysis made easy!
• Disparate reporting systems
http://XXXXXXXXX
Eyeblaster Analytics
http://XXXXXXXXX
• Making data actionable • Metrics for real business objectives • Reliability
h©ttp2:0//0X8XXEXyXeXbXlaXsXter. All rights reserved
How it Works
Back to Metrics slide
http://XXXXXXXXX
Day of the week
On average, weekday Dwell Time is 10 seconds longer than weekends*
http://XXXXXXXXX
• Freedom to create any report you want, instantly • The real solution to flexibility • A superb new user experience
Mix & Match
CM
1-Click Report Generator CRB Plug-in for Excel Data Feed
ROI
Cost Conversion tags
Site Overlap
Back to Metrics slide
• Accurately measure unique users by each publisher • When do publishers overlap to deliver multiple impressions to same
• Selected Eyeblaster benchmarks embedded for comparison
Eyeblaster benchmark sample
http://XXXXXXXXX
Custom Report Builder (CRB)
Back to Solutions slide
Metrics for Business Objectives
Delivery
Impressions Clicks Unique Site/Publisher overlap
Engagement
Dwell Interaction Expansion Video playback
http://XXXXXXXXX
What is
Dwell Time?
average number of seconds
the user engaged with the ad
including mouse-on-ad, user initiated expansion,
user initiated video & timed custom interaction
Campaign Monitor your window to the campaign
http://XXXXXXXXX
One-click Reporting
Back to Solutions slide
http://XXXXXXXXX
• Actionable insights at your fingertips • Prepare to impress
“ We've taken the one-click PowerPoint summary and Excel data and made it our own for the client’s main campaigns this holiday season. We've received great feedback on these results, and it ” takes us far less time to pull everything together. Alexia Paterson, MediaCom, Media Executive
h©ttp2:0//0X8XXEXyXeXbXlaXsXter. All rights reserved
Custom Reporting Service
Back to Solutions slide
Define data structure
Tailored reports built for unique needs
Back to Solutions slide
http://XXXXXXXXX
CM
1-Click Report Generator CRB Plug-in for Excel Data Feed
Slice and Dice
Predefined
Back
Custom
• Perform exploratory, advanced analysis • Play around with the data • Pivot tables with all the account’s data • Actionable results are immediate
* Weekdays (Mon – Fri): 62 Sec. Weekends: (Sat – Sun): 52 Sec.
http://XXXXXXXXX
Hewlett Packard: 2008
“Amazing execution. Clear calls to
action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,.
CM
1-Click Report Generator CRB Plug-in for Excel Data Feed
Back
Predefined
Custom
• 23 predefined reports, grouped into 8 simple categories • For agencies, publishers and creative shops
Campaign Ready, Set, Go
CM
1-Click Report Generator CRB Plug-in for Excel Data Feed
Back
Predefined
Custom
• Instant access to Key Performance Indicators • View all campaigns at a glance • Detect problems quickly and easily • Gain control with real-time data
http://XXXXXXXXX
Pain Points
• Overwhelming amount and variety of data
Hard to draw quality conclusions
• Multi-channel campaigns
Offline vs online Digital channels (search , display, mobile) Ad serving platforms
At the click of a button
CM
1-Click Report Generator CRB Plug-in for Excel Data Feed
Back
Predefined
Custom
• Full Campaign Summary slide deck in standard PPT format • Visual representation of campaign performance data
Define required format
Define filtering options
http://XXXXXXXXX
Your list of custom reports available on-line
Plug-in for Excel
• Advanced analytics for experienced users
Back
Predefined
Custom
• Select the metrics you need • Mix delivery, engagement and conversion data in one
report
• All delivered in flat Excel • Copy and paste the data to other sources
Custom Report Builder & Service
Plug-in for Excel
Data Feeds Service
http://XXXXXXXXX
Campaign Monitor
Back to Solutions slide
http://XXXXXXXXX
• Campaign insights in real time • At-a-glance monitoring of key campaign data
曲线科技PPT模板
XXXXXXXXX模板网
XXXXXXXXX
http://XXXXXXXXX
Agenda
• Industry Challenges • Eyeblaster Analytics – Key Components • Campaign Monitor • One-click Reporting • Report Generator • Custom Report Builder • Plug-in for Excel • Data Feeds Service
Making Data Actionable
Campaign Monitor
One-click Reporting
Report Generator
Custom Report Builder & Service
Plug-in for Excel
Data Feeds Service
http://XXXXXXXXX
user
• Check your media buy: which publisher is overlapping with which
http://XXXXXXXXX
Dwell Time
http://XXXXXXXXX
• Go beyond interaction • Build brand moments • Measure brand engagement
” Is there anything you can not do? Digital Design Professional
http://XXXXXXXXX
Making Data Actionable
Campaign Monitor
One-click Reporting
Report Generator
http://XXXXXXXXX
Report Generator
Back to Solutions slide
http://XXXXXXXXX
• A complete campaign analysis package • Witness your data come to life
Made to measure
http://XXXXXXXXX
CM
1-Click Report Generator CRB Plug-in for Excel Data Feed
Made visual
Predefined
Back
Custom
• Visual assistance of graphs embedded in reports
http://XXXXXXXXX
Leabharlann Baidu
Stands out in the crowd
• Ease of use complements innovation • Get it ad hoc or scheduled • Significant time saved • Use metrics available only in the CRB • Analysis made easy!
• Disparate reporting systems
http://XXXXXXXXX
Eyeblaster Analytics
http://XXXXXXXXX
• Making data actionable • Metrics for real business objectives • Reliability
h©ttp2:0//0X8XXEXyXeXbXlaXsXter. All rights reserved
How it Works
Back to Metrics slide
http://XXXXXXXXX
Day of the week
On average, weekday Dwell Time is 10 seconds longer than weekends*
http://XXXXXXXXX
• Freedom to create any report you want, instantly • The real solution to flexibility • A superb new user experience
Mix & Match
CM
1-Click Report Generator CRB Plug-in for Excel Data Feed
ROI
Cost Conversion tags
Site Overlap
Back to Metrics slide
• Accurately measure unique users by each publisher • When do publishers overlap to deliver multiple impressions to same
• Selected Eyeblaster benchmarks embedded for comparison
Eyeblaster benchmark sample
http://XXXXXXXXX
Custom Report Builder (CRB)
Back to Solutions slide
Metrics for Business Objectives
Delivery
Impressions Clicks Unique Site/Publisher overlap
Engagement
Dwell Interaction Expansion Video playback
http://XXXXXXXXX
What is
Dwell Time?
average number of seconds
the user engaged with the ad
including mouse-on-ad, user initiated expansion,
user initiated video & timed custom interaction
Campaign Monitor your window to the campaign
http://XXXXXXXXX
One-click Reporting
Back to Solutions slide
http://XXXXXXXXX
• Actionable insights at your fingertips • Prepare to impress
“ We've taken the one-click PowerPoint summary and Excel data and made it our own for the client’s main campaigns this holiday season. We've received great feedback on these results, and it ” takes us far less time to pull everything together. Alexia Paterson, MediaCom, Media Executive
h©ttp2:0//0X8XXEXyXeXbXlaXsXter. All rights reserved
Custom Reporting Service
Back to Solutions slide
Define data structure
Tailored reports built for unique needs
Back to Solutions slide
http://XXXXXXXXX
CM
1-Click Report Generator CRB Plug-in for Excel Data Feed
Slice and Dice
Predefined
Back
Custom
• Perform exploratory, advanced analysis • Play around with the data • Pivot tables with all the account’s data • Actionable results are immediate
* Weekdays (Mon – Fri): 62 Sec. Weekends: (Sat – Sun): 52 Sec.
http://XXXXXXXXX
Hewlett Packard: 2008
“Amazing execution. Clear calls to
action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,.
CM
1-Click Report Generator CRB Plug-in for Excel Data Feed
Back
Predefined
Custom
• 23 predefined reports, grouped into 8 simple categories • For agencies, publishers and creative shops
Campaign Ready, Set, Go
CM
1-Click Report Generator CRB Plug-in for Excel Data Feed
Back
Predefined
Custom
• Instant access to Key Performance Indicators • View all campaigns at a glance • Detect problems quickly and easily • Gain control with real-time data
http://XXXXXXXXX
Pain Points
• Overwhelming amount and variety of data
Hard to draw quality conclusions
• Multi-channel campaigns
Offline vs online Digital channels (search , display, mobile) Ad serving platforms
At the click of a button
CM
1-Click Report Generator CRB Plug-in for Excel Data Feed
Back
Predefined
Custom
• Full Campaign Summary slide deck in standard PPT format • Visual representation of campaign performance data
Define required format
Define filtering options
http://XXXXXXXXX
Your list of custom reports available on-line
Plug-in for Excel
• Advanced analytics for experienced users
Back
Predefined
Custom
• Select the metrics you need • Mix delivery, engagement and conversion data in one
report
• All delivered in flat Excel • Copy and paste the data to other sources
Custom Report Builder & Service
Plug-in for Excel
Data Feeds Service
http://XXXXXXXXX
Campaign Monitor
Back to Solutions slide
http://XXXXXXXXX
• Campaign insights in real time • At-a-glance monitoring of key campaign data
曲线科技PPT模板
XXXXXXXXX模板网
XXXXXXXXX
http://XXXXXXXXX
Agenda
• Industry Challenges • Eyeblaster Analytics – Key Components • Campaign Monitor • One-click Reporting • Report Generator • Custom Report Builder • Plug-in for Excel • Data Feeds Service
Making Data Actionable
Campaign Monitor
One-click Reporting
Report Generator
Custom Report Builder & Service
Plug-in for Excel
Data Feeds Service
http://XXXXXXXXX
user
• Check your media buy: which publisher is overlapping with which
http://XXXXXXXXX
Dwell Time
http://XXXXXXXXX
• Go beyond interaction • Build brand moments • Measure brand engagement
” Is there anything you can not do? Digital Design Professional
http://XXXXXXXXX
Making Data Actionable
Campaign Monitor
One-click Reporting
Report Generator
http://XXXXXXXXX
Report Generator
Back to Solutions slide
http://XXXXXXXXX
• A complete campaign analysis package • Witness your data come to life
Made to measure