HND GU1大综合 答案!

你 1.RWD Company's external environment and response measures.

Asda announced that, in future, it would buy all its milk from Alra Foods. RWD Company lost 15% of orders for the contract. RWD companies looking for high growth rate of two customers, to make up弥补for the Asda. Responses are looking for short-term temporary new customers. In order to maintain profits ，in a short time should look for a new temporary customer to ensure确保product sales, the temporary customers to develop long-term customers.

Long-term need to develop new customers, the development of the supermarket's long-term cooperation. Supermarket product demand需求is very stable稳定, and very larger, so R's should focus on looking for stable long-term customers.

The price reduction下降by Arla. Affect RWD Company product prices, and affect our customer relationships and supply of raw materials原材料. Response are Short-term price reduction. Short-term price cuts will affect our profits, but in order to maintain market share, loss of some benefits利益is still good. Long-term need to improve the competitiveness of enterprises, rich kinds and improve efficiency效率. RWD companies should be the introduction new technologies to ensure milk production and improve productivity生产力inorder to cope with应付milk prices. Milk products should be more kinds of flavors口味to meet different consumer needs, to attract more consumers to buy our milk products.

In late 2004, First Milks, a Scottish milk co-operative, began negotiations谈判to buy 15% of shares in RWD. Purchase购买is successful. RWD Company has a reliable可靠的supplier of milk, can provide提供low-cost high-quality milk. Responses are Short-term low-price purchase of First Milk high-quality milk production. Long-term is development cooperation with the First Milk Company to buy shares. RWD company can buy the First Milk share, can be cooperation more better. Industry产业will become more diversification多样化, adding to the supply of raw milk market, the company's production and sales are good.

Competition Commission conducted进行an inquiry of the RWD Company. Responses are short-term is cooperate with the inquiry. Actively cooperate in the inquiry, try to shorten the inquiry time. Long-term enterprises should pay attention to compliance服从with the law, Acquisition in milk, milk manufacturing制造业sectors部门strictly严格的with the procedures程序related to the milk processing 加工industry。

RWD company's customer has changed. the main customers is a large supermarket. Responses are short-term affect the company's marketing. The company's marketing should be more kinds to meet market competition. Long-term should development cooperate with supermarket. Large supermarket milk is a lot of demand, the supermarket's customers will be more competitive, product sales will be more, to maintain good cooperation with the supermarket is good. now, the supermarket' is irreplaceable不可替代的.