包装印刷包装和唛头基础知识概述

Section 2 Marking of package 包装上的标志
• 1. Shipping mark运输标志/唛头
• Shipping mark is the most important which should be discussed and agreed on by both parties.
• 唛头中不允许插入广告性宣传语或图案。
2. Indicative mark指示性标志
• It refers to the symbols or words that indicate the nature of the contents of the package and instructions to facilitate the smooth handling of the cargo that needs special care.
(1)Components of shipping mark
• ISO has suggested a standardized form of shipping mark which has four lines in total with no more than 17 letters in each line and contains no graphs.
• 条形码是由粗细间隔不等的黑白条纹加上其下 方的数字所标示的商品名称、规格、原产地和 价格等内容。
(1) UPC
• Universal Product Code is a 12digit unique code for products by to scan.
• It has five versions, UPC version E is the most common but smaller in which it drops out “0”.
3.2 Sales packing
• Sales packing is also called inner packing, small packing or immediate packing.
• 销售包装也称内包装、小包装或直接 包装。
Kinds of packaging
• Hanging type悬挂式, piling type堆 叠式, portable type携带式, one-off type一次性, Zip-top/ Ring-pull type 易拉式, Spraying type喷射式, complete-set type成套式包装, gift packaging type礼品包装.
• 一些货物因本身特性，需要在包装上用 简单的图形或文字提醒人们操作中应注 意的事项。
紧急出口 EXIT
滑动开门 SLIDE
滑动开门 SLIDE
推开 PUSH
拉开 PULL
WATERPROOF 防潮
THIS SIDE UP 此端朝上
FRANGIBLE 易碎品
NO HOOKS 禁用钩
3. Warning mark警告性标志
• 在产品本身或其内外包装上均不显示其生产国 别和生产厂商ቤተ መጻሕፍቲ ባይዱ名称。
3.3.2 Manufacturing brand-name goods
• Means certain export commodities use the trade marks designated by the clients or bear the name of the buyer’s firm or related signs.
• 也称危险品标志，用简单的图形或文字 提醒操作时应采取安全措施。
当心火灾—易燃物质
当心火灾—氧化物
当心爆炸—爆炸性物质
4. Supplementary marks补充性标志
• Supplementary marks are any official marks required by authorities, such as country of origin, weight and dimensions, etc.
3. Types of packing
• 3.1 Transport/Outer packing运输包 装或外包装
• 3.1.1 Category • According to methods of packing: • Cases, drums/ casks/ hogsheads/
barrels, bags, bundles/ bales, crates/ skeleton cases, containers.
requirements符合海关和法定要求
• (5)General fragility of cargo商品的易碎性
• (6)Variation in temperature during the course of the transit运输中温度的多变性
• (7)Ease of handling and stowage操作和储存的 便捷性
• (8)Insurance acceptance conditions保险的要求 • (9)The size of the cargo and its weight货物的尺
寸和重量
• (10)Marketing considerations营销考虑
2. Functions of packing
• (1)Protective 保护 • (2)Storage 储存 • (3)Loading and transport 装载和运输 • (4)Sales function 销售 • (5)Promotional function 促销 • (6)Service function 服务 • (7)Guarantee function 保障
3.1.2 Requirements for outer packing
• Transportation requirements,运输 要求
• Product requirements,产品要求 • Distribution requirements.分销要求
Case study 4-1
• A Chinese importer purchased some flammable liquid chemical raw material from a French exporter. When the shipment arrived at the destination, it was found that there was a slight leakage caused by the defect in a few packages. The importer failed to take any measures to prevent the damage from expanding. As a result, the leakage worsened after the warehousing and led to a self-ignited fire. The importer lodged a claim against the exporter for full compensation of the total loss, but was refused. Why?
• Warning mark also called dangerous cargo marks are used to remind the cargo handlers to take necessary safety measures. They are stenciled clearly on outer packages with warning phrases.
• 特定出口商品使用国外客户指定的商标 或类似标记。
Case study 4-2
• A company concluded a sales contract with B, stipulations in contract as: packed in cartons of 30 tins each. A supplied the whole goods, but part of which were packed in cartons of 24 tins. B refused to take the whole goods. Did B have rights to do so?
• 国际标准化组织推荐使用标准运输标志： 共四行，每行不超过17个字母，不带有 任何图表。
Standardized shipping mark 标准唛头
• Abbreviations of consignee or buyer.收货人货买方的名称缩写
• Reference number.参考号 • Port of destination.目的地/港 • Package number.包装件数
收货人
目的港
整批货物600件 中的第一件 合同号
三角形的运输标 志
整批货物总共 600件
(2)General requirements for
shipping mark
• It is not wise to design the shipping mark complicatedly.
• 不建议设计复杂的唛头。
• 是一些官方机构所要求的标志，如原产国、 重量体积等标志。
5. Product code条形码
• The product code label is the standard bar code symbology for product marking, composed of black and white lines of different widths and spaces with figures underneath which indicate the name, specifications, origin and price of the product.
3.3 Neutral packing & manufacturing brand-name goods 中性包装和定牌
• 3.3.1 Neutral packing
• Makes no mentions at all of the name of the country producing the goods and the name of the manufacturer on the commodity and on the outer and inner packages.
(2) EAN
• EAN is an international product marking bar code standard being 13-digit in global trade.
• China adopted EAN in April, 1991. The bar codes with “690”, “691”, “692” mean that the products are made in China.
Chapter Four
Packing and Marking
包装和唛头
Section 1 Packing
• 1. Factors influencing the nature of packing影响包装的因素
• (1)Value of goods产品价值 • (2) Nature of the transit运输性质 • (3) Nature of cargo货物性质 • (4)Compliance with customs or statutory
• The position should be proper and color should be durable.
• 唛头位置合适、颜色持久。
• No advertising propaganda words and pictures are allowed to be inserted into the marks.