商务英语写作-1
合集下载
相关主题
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
MBA PROGRAM - LIAONING UNIVERSITY
Writing for Modern Business Communication
Ma Shuang Associate Professor College of Comprehensive Foundations Studies Liaoning University
By Ma Shuang
November, 2010
Salutation
Dear Sir or Madam Dear Gold Star Co. Ltd. Dear Personnel Department To whomever it concerns
November 15, 2005
By Ma Shuang
November, 2010
II ☞ Letter ☞ Telex ☞ Fax ☞ Telegram ☞ Leaflet / advert ☞ Press release ☞ E-mail ☞ Invitation ☞ Contract / Agreement
105 Gloucester Road Wanchai Hong Kong Sar Tel: 2543 8761 Fax: 2549 8700
Charles Chan
By Ma Shuang November, 2010
Sample Telex 593711 WISONCO G 576048 SHTEX CN REF.128 26/10/2009 S/C 63655 THRU CSTMRS DELAY L/C E34567 RCVD ONLY 24/10. OCT-SPACE BOOKED UP, PLS ASK CSTMRS ASAP TO EXTEND SHPMT 30/11 VALIDITY 15/1/2006 593711 WISONCO G 576048 SHTEX CN
Layout of Business Letters
Sender’s address (Letterhead) Date line Inside address (Recipient’s name and recipient’s address) Attention line Salutation line Subject and reference lines Body Complimentary close Signature Typed sender’s name Position, title, department Enclosure ( or attachment) notation Copy notation
By Ma Shuang
November, 2010
Comparison of 2 Business Letters
Dear Mr. Hua We are in receipt of and would like to thank YOU for your letter and catalogue of June 14, 2010. After close examination we have come to the conclusion that your products are of no interest to us but we wish you every success in your future endeavors. Sincerely
Writing affects
Writing influences
By Ma Shuang
November, 2010
I Internal Communication Internal Communication
By Ma Shuang
☺ Memo ☺ Report ☺ Staff newsletter ☺ Minutes ☺ Notice ☺ Circular ☺ E-mail ☺ Questionnaire
Gifts and Collectibles 1225 South Main Street Atlanta, GA 30091 ----------------------- Inside address Attention: Sales Manager ------------------ Attention line Subject: Christmas Gifts ------------------- Subject line
By Ma Shuang November, 2010
Dear Mr. Hua Thank you for your letter and catalogue sent on June 14, 2010. We appreciate your interest in our company though your products fall out of our line for the time being. We wish you every success in your future endeavors. Sincerely yours
By Ma Shuang November, 2010
Sample Wedding Invitation Wording Traditional Day Invitation to Ceremony and Reception
Mr. and Mrs. Sean Ormonde request the honour of your presence at the marriage of their daughter Sarah Louise to Derek Wilkenson son of Mr. and Mrs. Michael Wilkenson On Saturday the 14th of August 2005 at two o'clock in the afternoon in the church of Saint Michael the Archangel, Leitrim
By Ma Shuang November, 2010
Sample of Layout
CHARISMA GIFT SHOP 280 Horseshoe Bend Oakland, CA 94618 ----------------------- Sender’s address (Letterhead) August 24, 2010 ----------------------- Date line
By Ma Shuang
November, 2010
Why Is Writing Important in Business World?
1 2 3
Writing happens
both internally and externally all the time the effect and the result of communication the image of an organization … as well as its relationship with other businesses
November, 2010
Oscar Peters
MEMORANDOM
To: From: Subject: Date: All employees Office Manager Postponement of the Weekend Outing 28 February, 2010
Because many of you have expressed a strong desire in watching the Opening Ceremony of the Fashion Festival, the planned weekend outing will be postponed until a later time. OnceБайду номын сангаасthe planning committee has set a new date, you’ll be informed by memo of the time, location and date.
and thereafter to a reception at The Hunters Moon, Carrick on Shannon
By Ma Shuang
November, 2010
Principles of Effective Writing
Courtesy Correctness Conciseness Clarity Concreteness Completeness Appropriate layout Logical organization Short sentences and paragraphs Familiar words Fresh and interesting tone Natural way and style
November, 2010
External Communication External Communication
By Ma Shuang
Psion Travel P
18 May, 2010 Information Officer Hong Kong Convention and Exhibition Centre Gloucester Road Hong Kong SAR Dear Sir Forthcoming cultural and educational events Could you please send me two hundred copies of your summer calendar of forthcoming cultural and educational events? I look forward to receiving this information soon as our next large groups of students will arrive in approximately ten days. Yours faithfully For PSION TRAVEL
By Ma Shuang
November, 2010
By Ma Shuang
November, 2010
By Ma Shuang
November, 2010
By Ma Shuang
November, 2010
NOTICE All Are Warmly Welcome Under the Auspices of the Teaching Affairs Section A report will be given on Contemporary American Economy By Visiting American Prof. Green In The Reading Room of the Library On Thursday, November 20, 2005, at 2:00 p.m.
By Ma Shuang
November, 2010
TELEGRAM
Fees: Account No.: Original No.: Clerk: Serial No.: Transmitting Date and Time: Operator:
_____________________________________________ Please Write Legibly URGENT JOHN WILLIAMSON & HALL, INC. 850 MARKET STREET SAN FRANCISCO CA 94100 PLSSEND IMMEDIATELY SPECIAL DELIVERY ANY FILES PERTAINING TO STANDARD INSURANCE COMPANY ACCOUNT THANKS CHINART BEIJING
Writing for Modern Business Communication
Ma Shuang Associate Professor College of Comprehensive Foundations Studies Liaoning University
By Ma Shuang
November, 2010
Salutation
Dear Sir or Madam Dear Gold Star Co. Ltd. Dear Personnel Department To whomever it concerns
November 15, 2005
By Ma Shuang
November, 2010
II ☞ Letter ☞ Telex ☞ Fax ☞ Telegram ☞ Leaflet / advert ☞ Press release ☞ E-mail ☞ Invitation ☞ Contract / Agreement
105 Gloucester Road Wanchai Hong Kong Sar Tel: 2543 8761 Fax: 2549 8700
Charles Chan
By Ma Shuang November, 2010
Sample Telex 593711 WISONCO G 576048 SHTEX CN REF.128 26/10/2009 S/C 63655 THRU CSTMRS DELAY L/C E34567 RCVD ONLY 24/10. OCT-SPACE BOOKED UP, PLS ASK CSTMRS ASAP TO EXTEND SHPMT 30/11 VALIDITY 15/1/2006 593711 WISONCO G 576048 SHTEX CN
Layout of Business Letters
Sender’s address (Letterhead) Date line Inside address (Recipient’s name and recipient’s address) Attention line Salutation line Subject and reference lines Body Complimentary close Signature Typed sender’s name Position, title, department Enclosure ( or attachment) notation Copy notation
By Ma Shuang
November, 2010
Comparison of 2 Business Letters
Dear Mr. Hua We are in receipt of and would like to thank YOU for your letter and catalogue of June 14, 2010. After close examination we have come to the conclusion that your products are of no interest to us but we wish you every success in your future endeavors. Sincerely
Writing affects
Writing influences
By Ma Shuang
November, 2010
I Internal Communication Internal Communication
By Ma Shuang
☺ Memo ☺ Report ☺ Staff newsletter ☺ Minutes ☺ Notice ☺ Circular ☺ E-mail ☺ Questionnaire
Gifts and Collectibles 1225 South Main Street Atlanta, GA 30091 ----------------------- Inside address Attention: Sales Manager ------------------ Attention line Subject: Christmas Gifts ------------------- Subject line
By Ma Shuang November, 2010
Dear Mr. Hua Thank you for your letter and catalogue sent on June 14, 2010. We appreciate your interest in our company though your products fall out of our line for the time being. We wish you every success in your future endeavors. Sincerely yours
By Ma Shuang November, 2010
Sample Wedding Invitation Wording Traditional Day Invitation to Ceremony and Reception
Mr. and Mrs. Sean Ormonde request the honour of your presence at the marriage of their daughter Sarah Louise to Derek Wilkenson son of Mr. and Mrs. Michael Wilkenson On Saturday the 14th of August 2005 at two o'clock in the afternoon in the church of Saint Michael the Archangel, Leitrim
By Ma Shuang November, 2010
Sample of Layout
CHARISMA GIFT SHOP 280 Horseshoe Bend Oakland, CA 94618 ----------------------- Sender’s address (Letterhead) August 24, 2010 ----------------------- Date line
By Ma Shuang
November, 2010
Why Is Writing Important in Business World?
1 2 3
Writing happens
both internally and externally all the time the effect and the result of communication the image of an organization … as well as its relationship with other businesses
November, 2010
Oscar Peters
MEMORANDOM
To: From: Subject: Date: All employees Office Manager Postponement of the Weekend Outing 28 February, 2010
Because many of you have expressed a strong desire in watching the Opening Ceremony of the Fashion Festival, the planned weekend outing will be postponed until a later time. OnceБайду номын сангаасthe planning committee has set a new date, you’ll be informed by memo of the time, location and date.
and thereafter to a reception at The Hunters Moon, Carrick on Shannon
By Ma Shuang
November, 2010
Principles of Effective Writing
Courtesy Correctness Conciseness Clarity Concreteness Completeness Appropriate layout Logical organization Short sentences and paragraphs Familiar words Fresh and interesting tone Natural way and style
November, 2010
External Communication External Communication
By Ma Shuang
Psion Travel P
18 May, 2010 Information Officer Hong Kong Convention and Exhibition Centre Gloucester Road Hong Kong SAR Dear Sir Forthcoming cultural and educational events Could you please send me two hundred copies of your summer calendar of forthcoming cultural and educational events? I look forward to receiving this information soon as our next large groups of students will arrive in approximately ten days. Yours faithfully For PSION TRAVEL
By Ma Shuang
November, 2010
By Ma Shuang
November, 2010
By Ma Shuang
November, 2010
By Ma Shuang
November, 2010
NOTICE All Are Warmly Welcome Under the Auspices of the Teaching Affairs Section A report will be given on Contemporary American Economy By Visiting American Prof. Green In The Reading Room of the Library On Thursday, November 20, 2005, at 2:00 p.m.
By Ma Shuang
November, 2010
TELEGRAM
Fees: Account No.: Original No.: Clerk: Serial No.: Transmitting Date and Time: Operator:
_____________________________________________ Please Write Legibly URGENT JOHN WILLIAMSON & HALL, INC. 850 MARKET STREET SAN FRANCISCO CA 94100 PLSSEND IMMEDIATELY SPECIAL DELIVERY ANY FILES PERTAINING TO STANDARD INSURANCE COMPANY ACCOUNT THANKS CHINART BEIJING