商务交际英语考试1

《商务交际英语1》形成性考核册及参考答案Chapter 1 Communication in your life

Overview

Accurate, effective communication is critical to each person yet is difficult to achieve. In this chapter, you have learnt the importance of communication, its process and the barriers to it.

This activity aims to help you have a better understanding of the importance and roles of communication in your personal life.

Activity 1: (5 marks)

Please explain the following terms in your own words:

a. Communication channel

Communication channel is the mode a sender selects to send a message.

b. Communicating media

Communicating media are tow means by which to send messages and two means by which we receive them. To send messages, we speak and write; To receive messages, we read or listen.

c. Audience analysis

Audience analysis is the process used to examine your receiver or audience.

d. Communication barriers

Communication barriers are obstacles to the communication process, which is divided into external and internal communication barriers.

e. Electronic mail

Electronic mail is a system by which written messages are sent, received, and stored by means of a computer.

Activity 2: (5 marks)

Please answer the following questions:

a. What are the purposes of communication?

We all use communication for five basic purposes:

(1) to establish and build goodwill

(2) to persuade

(3) to obtain or share information

(4) to establish personal effectiveness

(5) to build self-esteem

b. What are the receivers’ responsibilities in communicating process?

The rec eiver’s responsibilities are to read and listen effectively. Focusing and ensuring understanding are the keys to effective reading. Listening can be a little more self-threatening. Good listeners check for understanding, when in listening situations, good listeners paraphrase the message.

Chapter 2 Communicating in a diverse workplace Overview

In the twenty-first century, the workplace is a place of diversity. In addition to ethnic, religious, and socioeconomic difference, the workplace will become increasingly multicultural. The increase of global business pursuits makes it more likely that we will come in contact with people from other cultures or other countries. Students need to learn how to deal sensitively with people from other cultures, both in terms of the language barrier that may exist and in terms of the different values, customs, traditions, decision-making processes, and priorities that people from other cultures may have.

This activity aims to help you summarize different cultures you learnt from the coursebook and train your ability to obtain information from other resources. Activity: (6 marks)

a. Study the sample form (2 marks)

Greeting customs around the world