客户关系管理系统的设计与实现

西安工业大学北方信息工程学院本科毕业设计(论文)

题目：馨凯房地产公司客户关系管理系统的设计与实现

系（部）：计算机信息与技术系

专业：软件工程

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2010年 06月

馨凯房地产公司客户关系管理系统的设计与实现

摘要

随着市场经济的深入发展，市场竞争、行业竞争越演越烈产品和服务的差异越来越小。以生产为中心、以销售产品为目的的市场战略逐渐被以客户为中心、以服务为目的的市场战略所取代。谁能掌握客户的需求趋势、加强与客户的关系、有效发掘和管理客户资源，谁就能获得市场竞争优势，在激烈的竞争中立于不败之地。企业、供应商、分销商及客户连成一片的价值链成为企业之间竞争的核心。为房地产企业开发一套客户关系管理系统（Customer Relationship Management:CRM）成为必然趋势。

该系统所面向的对象为房地产企业的管理和销售人员。整个系统从符合操作简便、界面友好、灵活、使用安全的要求出发，采用作为前台开发工具，SQL Server2005作为后台数据库平台，基于B/S的三层模式的客户关系管理系统。旨在实现利用数据库来存储、管理大量数据信息。设计并完成对其各种数据的分类、查询和统计，尽可能实现友好的操作界面。

房地产公司客户关系管理系统将大大提高客户满意度和忠诚度，工作效率，发掘客户价值，从而提高企业盈利。该系统将给房地产企业整个的信息化建设带来深远而有意义的影响。

关键词：CRM；客户关系管理；房地产；；数据库

The reassignment and realization of the xinkai real estate company customer relationship management system

Abstract

With further development of market economy, market competition, competition intensified and the products and services is more and more. Production as the center for the purpose of selling products market strategy gradually to customer-centric service strategy for the purpose of replacing the market. Who can grasp the trends in customer demand, strengthen customer relationships, effective resource discovery and management of customers, who will be able to obtain competitive advantage in the fierce competition in an invincible position. Enterprises, suppliers, distributors and customers together into a value chain to become the core of competition among enterprises.

Real estate companies to develop a customer relationship management system (Customer Relationship Management: CRM) has become an inevitable trend.

The system object-oriented real estate business management and sales staff. The system is easy to manipulate and user-friendly, flexible, safe and requirements, the use of as a development tool, SQL Server2005 as the backend database platform, based on B / S three-tier model of customer relationship management system. Aimed at achieving use of the database to store, manage large amounts of data information. Design and complete a variety of data on its classification and statistics, as much as possible friendly interface.

Real estate company customer relationship management system will greatly enhance customer satisfaction and loyalty, efficiency, identify customer value, thereby enhancing profitability. The system will give the real estate business throughout the information technology have far-reaching and meaningful impact.

Keywords:CRM; customer relationship management; real estate; ;

Database