公共关系与礼仪(英文)

Undergraduate course outline of Ocean University of ChinaCourse attribute : Public Basic Courses / General education courses / Subject basis / Professional knowledge / Work skill . Curriculum Nature : compulsory; elective.一、Course Introduction1. Course DescriptionPublic Relation and Etiquette is a comprehensive subject of application featured with highly humane connotation. For one thing, this course aims to effectively help enterprises or institutions from all walks of life to gain the understanding, cooperation and support from the public, and the improvement of themselves and the living environment, still the shape of the good organization image and the enhancement of the potential competitiveness by theoretical guidance and practical training. For another, it also helps the students not only in regulating their behaviors, learning to communicate, arousing their creative thinking and setting up the public awareness in modern time, but also in improving their qualities and capabilities, molding a good image of individuals and improving their sociability in effective way.2. Design ThinkingMarket competition results in talent competition at last. The key to build and promote the image of the countries and the enterprises and improve their market competition is- 1 -developing excellent talent in public relations. Starting from this requirement, the theoretical and practical teaching system of the course is mainly constructed by emphasizing the comprehensive capability training and professional accomplishment improvement.Based on mastering the basic theory of public relations, guild by the principle of combining theory with practice, this course focuses on developing students’ sense of public relations and communicative competence. It emphasizes not only on teaching the knowledge of system theory but also on training the ability of practice, and strives for (the requirement of ) “theories sufficiency with laying the emphasis on cultivating the practical competence ”. At the same time, according to the actual demand of the college student employment, the course especially strengthens the etiquette knowledge and practical training in class, and highlights the professional capacity training. The teacher will pay close attention to triggering students’ earning motivation and arousing their learning interest, and helps them forming the habit of standing on etiquette consciously in life during the process of teaching and learning. Various teaching methods such as teaching method, role playing method, scene simulation, and case teaching can be used to give full play to students' participation enthusiasm. In this way, students’ competence to actual strain and apply knowledge of etiquette can get all-round improvement as well as their self-cultivation, personal image and comprehensive quality. It can also promote their communication and interpersonal relationship and establish good organization image after they enter the enterprises.3. R elationship with other coursesAs one of the basic courses of tourism management, Public Relation and Etiquette will be with the preparation course such as , for which it sets the necessary basement, and with the successive courses such as , for which it supplies needful professional accomplishment- 1 -and practical skills.二、Course ObjectPublic Relation and Etiquette is a elective course of with the teaching object to improve students’ qualities and capabilities in public relations and create good images of the individual and the social organizations. After finish the course, the students will: （1）master the basic theoretical knowledge of public relations, including the concepts, principles, features, basic constitution and activity types; and familiarize the communication processes and the basic procedure of the public relations so as to establish a strong sense of public relations and put it into practice capably.（2）gain a good etiquette attainment. For example, students should not just master the basic theory and the basic concept of the public relation and etiquette and other important knowledge, but more importantly should form good etiquette habit in social life consciously through scene simulation training in class. They are able to turn the learned knowledge “public relations etiquette”into conscious behaviors and hope to develop the attitude to people of understand, tolerance, modesty and sincerity, the character of knowing right from wrong, being kind and helpful, and the behaviors to be polite, gentle, elegant in speech and graceful bearing, which will lay a solid foundation for stepping society in the future.三、learning task/ study requirementIn order to finish all the course tasks, students shall:（1）attend class on time, listening intently and participate in class discussion and training actively. The course includes many activities such as discussion and training, thus the performance in class and the attendance will be taken as the constituent parts of performance evaluation.- 1 -（2）prepare the assignment from the teacher before class seriously, including bring some necessary props, such as necktie etc., and students should cooperate with the teacher and other classmates to finish the routine assignment and training in class, for most training in class needs teamwork to complete group by group .四、teaching process- 1 -- 1 -- 1 -五、textbook and main references books1、选textbook selectionZhou Xiao、Song Changtong: Public Relations and Modern Etiquette (third, edition), Tsinghua Universiy Press, 2011.references books(1)Zhou Anhua: Public Relations: Theory, Practice and Techniques（forth edition），China Renmin University Press，2013.(2)Yao Huizhong：Public Relations: Theory, and Practice，Peking University Press，2011. （3）Jin Zhengkun：New Guide to the Public Relations Etiquette，Peking University Press，2005.(4)Zeng Xiangyi：Modern Public Relations Etiquette，Beijing Industrial University press，2006六、Grade Evaluation（一）examination methods C ：A.closed-book exam B.open-book exam C.paper D.examine E others- 1 -（二）Grade comprehensive scoring system七、Academic IntegrityLearning outcomes can not be counterfeited. And situations such as cheating in exams, stealing other people’s learning outcomes,and one report been used in different courses are taken as deceptive behaviors. Quoting the thoughts, statements and opinions from others without giving reference will be punished for plagiary. These misconducts mentioned above once be found in this course, the academic record of the course will be canceled according to relevant regulations of the school.八、Outline examine and verifyDean of Teaching：Signature of Academic Committee：- 1 -。