Walmart 商业计划书 英文

Wal-Mart Business Planning

Team member:

Contents

pany profile

2.Analysis of strategic environment

Exterior circumstance analysis

Internal circumstance analysis

a) Resource

b) Capacity

c) Core competitiveness

d) SWOT analysis

3. Strategy plan

a) The business layer strategy

b) Differentiation strategy

4. Developments in China

a) Difficult to reduce cost of logistics system

b) No obviously advantages on Information system

c) Ignore localization more times

5. Suggestions on improvement

a) Know more about Chinese market and do some changes

b) Clamp down on the logistics distribution center

1. Company Profile

Wal-Mart is the world's largest retailer. In 1962, Sam Walton and his brother opened the first Wal-Mart in Arkansas Rogers. Wal-Mart made a very unique business idea that using low prices, friendly service to win the favor of customers. With Wal-Mart expanding, Wal-Mart's business philosophy and marketing strategy has been further improved. We can say that Wal-Mart can achieve such great success with their supply chain environmental science procurement management.

2. Analysis of Company Strategic Environment

External environment

1.General environments

a)Population environment

It seems that on the macroeconomic environment, the global population is still rising, especially for developing countries such as China. In Nanjing, rapid population growth and the increasing number of population, at the same time as the improving process of urbanization; the urban resident population was concentrated trend. Growing population and the centralization of the population living environment provide huge opportunities for the retail industry.

b)Economic environment

Chinese government provides peaceful developing environment and a proactive fiscal policy, making the Chinese economy was steady and fast development. Meanwhile, the per capita purchasing power has increased and people's living standards have become increasingly demanding which makes people have increasingly high levels of consumption. So, going shopping in Wal-Mart has become a usual appearance.

c)Social and cultural environment

Wal-Mart emphasize the concept and value that All for One and One for All.

Wal-Mart thinks their biggest bosses are customers and standing in the customer point of view to put forward some concepts that Everyday Low Prices, Three Meters Smile, and 200% Satisfaction Principles. Three Meters Smile means acquiring workers to smile to customers who are standing in 3 meters away from you. The company also regulates the workers must be patient to answer the questions from customers. Workers mustn’t say “Sorry, I don’t know”. High qualities of social and cultural environment retain a large number of loyal customers for Wal-Mart.

d)Science and technology environment

Development of science and technology, especially the development of network technology to speed up the process of the retail development, advanced science and technology makes remote communication, logistics applications, information collection; data processing becomes possible to improve the work efficiency. For example, Wal-Mart achieved turned into the first one that in 24 hours to realize a global logistics network computer monitoring, so purchasing inventory, ordering, distribution and sales integration, reduce a lot of unnecessary waste of time, speed up the logistics cycle in China.

e)Global environment

Global economic integration develops transnational trade, and promotes the development of world economy. Wal-Mart can have a bright future in Nanjing, China.

2.Business Environment

a)Substitution threat

Alternative means of other products with the same functionality. The price of alternative products is generally low when it is put into the market. Then, it makes

a specific market price cap only at a low level, which limits the yield of specific

markets. For Wal-Mart among the retail industry, it faces major alternatives is the vigorous development of the catering industry.

With the improvement and the accelerating pace of life, more and more people choose to buy fast-food which provides a high quality service and delicious, such as KFC. It is a shock for the retail supermarkets although Wal-Mart to take everyday low prices strategy, but could not escape.