英语商业计划书

The business plan of “Blossom“ electronic music companySummary“Blossom ”is a company that promotes electronic music culture in colleges and universities, cultivating college students' electronic music consumption habits, and provides "Electrical Music +" (eg: Electric Music+ Extreme Sports, Electric Music + Cosplay)Different activities with electricity music to drive the live atmosphere. Through the sale of electronic music festival tickets and the advertising fees cooperate with companies and the sale of related products to make profit. Our companies have two founders, one is responsible for operation, another is the famous DJ responsible for attract talents and hold electronic music festival. He has hold and participated in dozens of electronic music festival activities. In the past three years, he has tens of thousands of fans in the universities. Our company has professional equipment, talents and network to attract more advertisers to cooperate with our company.Feasibility-Policy SupportBusiness sector preferential policies1. Graduates of junior college or technical secondary school who are engaged in self-employment within 5 years after graduating (except state-restricted industries) are exempted from registration, management, and license fees within 3 years.Tax department preferential policies1. Students work and study to provide income from labor services and are exempted from business tax.2. The income of enterprises established by graduates of ordinary colleges and universities engaged in technology transfer, technological development and related technical consulting and technical services shall be exempted from business tax. Market segmentationIn 2016, the number of Chinese electronic music users is 197 million. It is estimated that it will reach 286 million in 2017, with a growth rate of 45.2%. In 2018, it will exceed 300 million to reach 358 million, and in 2019 it will exceed 400 million. The electronic music market has just started in China, and China’s demographic dividend is huge. With the development of electronic music manufacturers for users, the number of Chinese electronic music users will continue to grow.1.Target groupsThe target of this marketing is Xi'an college students and prospective graduateswho are about to enter the community. The number of university students across the country has been increasing year by year, and Xi'an, the country with the largest number of colleges and universities in the country, has a large base of collegestudents as the basis for market potential. And Xi'an, as a beneficiary of the Belt and Road policy, has seen strong economic development in the past three years and has a strong consumer potential. In this vast consumer market, Xi’an is a historiccity. The combination of classical Tang Dynasty classical music and electronic music is undoubtedly a highlight for the young Xi’an trendy youth.2. marketing strategy3. Product strategyBy cooperating with these channels of owning campus resources, such as the outreach platforms of major universities and colleges in Xi'an, young people'sfavorite “Dou Yin” APP established the topic of college musicians and encouraged them to publish their works on the Internet sharing platform, attracting more customers and college artists participate our company's activities and further enhanced our company's brand awareness and recognition.4. Channel strategyAt present, The enterprises use this group of college students as a target market, and cooperate with these sources of campus resources, such as outreach platforms of major colleges and universities in Xi’an, and young people’s favorite dumb -tone APP cooperation. Set up topics for musicians in colleges and universities,encourage them to publish their works on the Internet sharing platform, attract more college artists to participate in our company's activities, and further improve our company's brand awareness and recognition.5. Price StrategyIn the early stage of brand building, our products mainly consist of low-cost, low-threshold such as theme music festivals and free teaching. We use freestrategies to allow consumers to develop certain consumption habits. In the later stage, the development of various products such as artist system training, tidal brand apparel, peripheral series products, and software and hardware development will require step-by-step fees.6. Promotion strategyOnline and offline promotions are conducted at the same time. Advertising isperformed accurately on platforms related to electric sounds. Different channels are also used in the cooperation. Different resources are provided to partners and consumers. Brand building Development period Expansion of the platform Business expansion Building early teams, accumulating fans and goodwill Build multiple channels, accumulate funds and expand businessExpand Music producers in universitiesRealize the entity operation and mature theoperating model。