新编商务英语泛读book 3 unit 1 B
新编商务英语泛读book3unit1B分析解析
Paragraph 7 － 8
What are the two kinds of deceptive pricing? ➢ Misinterpreted credit terms 信用术语的曲解 ➢ Misinterpreted sale prices 销售价格的曲解 What content does the Consumer Credit
to gain certain amount of profit) ➢ To meet competition sacrifice: to dispose of (goods, property,
etc.) regardless of profit
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What is “market share”?
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Why do manufacturers give retail prices for their goods? And why was this sort of behavior abolished later?
Resale price maintenance: is the effect of rules imposed by a manufacturer on wholesale or retail resellers of its own products, to prevent them from competing too fiercely on price and thus driving profits down from the reselling activity. The manufacturer may do this because it wishes to keep resellers profitable. Such contract provisions are usually legal under US law but have not always been allowed since they formally restrict free trade.
英语泛读教程3第一单元Unit-1的答案与难句PPT课件
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5. awe [ɔ:] n. 敬畏;畏怯 He gazed at her in awe. vt. 使敬畏;使畏怯 He refused to be awed by the threatening
7.b 8.a
9.a 10.d
3. 11. 12. b 13. b 14. d 15.c
4. Home reading:
5. d 2. a 3. c 4.d
6. 5. d
6. a
7.a 8.c
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Important words and sentences:
1. emphasis['emfəsis] n.强调,重视,重点 [C][U][(+on/upon)]
creative thinking as in creativity in general. 6. Key: 和普通意义上的创造性一样，创造性思维
也遵循同样的原则。
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4. conjure up 凭幻想做出 I can‘t simply conjure up the money out of thin air. 我是不能像变魔术似的把钱变来。 5. head for 6. pry into 窥探
letters.
6. contemplate [‘kɔntem,pleit] vt. 仔细考虑 e.g. He contemplated the problem before making a decision. 注视,凝视 e.g. She lay on the grass, contemplating the high, blue
大学英语泛读3unit1课后答案（1）
大学英语泛读3unit1课后答案（1）大学英语泛读3 Unit1课后答案（1）ExercisesComprehension1.Reading the following statements and decide whether they are true (T) or false (F)according to the text.1 The author says that he prefers to stay with people who keep silent rather thanwith people who are too talkative. (T)2 the author believes that if one talks too much, he is more likely to err. (F)3 what the author really hates is long-winded and pointless talks full of repetitions.(T)4 According to the author, silence is gold and can always bring respect. (F)5 the author’s experience with the group of visiting Chinese scholars taught him sohard a lesson that he never went to Stratford afterwards. (F)6 the author failed to get back his money because he was ashamed of beingregarded as too mean. (F)7 the author changed his mind later and decided to keep silent most of the time,which proved to be as useless as talking too much. (T)8 what made things worse is that the author’s failure in timely communication withthe doctor put him almost in danger of losing his life. (T)2.Choose the best answer to each of the following questions based on theinformation from the text.1 we learn from the text that the author doesn’t like people who talk too muchsimply because___C_.A he is too impatient personB he believes that silence is goldC he hates a long-winded speakerD he is too busy to mix with gasbags2 The author learned from his bitter experience as a guide for a group of visitingChinese scholars that __A__.A one has to make use of speech and silence alternatelyB silence may sometimes lead to misunderstandingC talking too much may land one in troubleD money is a serious master that allows no negligence3 By saying that trip to Stratford “was certainly the most miserable one”, the authormeans that __D_.A he didn’t gain anythingB he resented the head visitor for his abruptnessC he couldn’t satisfy the visitorsD he felt he was helplessly stupid4 The author liked the nurse better than the doctor in that _C__.A she took good care of himB she spoke less authoritativelyC she was more frank than the doctorD she saved him at the critical moment5 The author’s view on speech versus silence can be boiled down to the statementthat _A__.A speech is indispensable and silence is worthwhile sometimesB silence is important so that you won’t make others hate youC silence often results in one’s physical dangerD speech shows weakness while silence shows strength6 The author’s story was told in a _D__.A properB humorousC subtleD practical3.Translate the following sentences from the text into Chinese.1 Leaving aside such gasbags who are after all exceptions rather than the rule, westill have those people who j ust do not know when to “leave well alone” when they are speaking or explaining something.废话连篇的人毕竟是个例，不是惯例，我们姑且不谈他们。
英语泛读教程3上课文+译文（Unit1-7）
Unit 11 TextInvented WordsNew words appear in English every day. Do you know how these words are born? Read the following passage to find various ways English words are invented.Scholars guess that English has about 600 000 words, but there are probably more. New words continue to come into the language at such a rate that no dictionary could possibly keep up with them. The old words which were born centuries ago in the Anglo-Saxon, Germanic and French languages make up four fifths of the English language. The other one fifth is made up partly of borrowed words and partly of three other kinds of words: words from the names of peoples and places; imitative words; and invented words.Ampere, volt and watt are all units of electricity, and they are named for the men who discovered them; Andre M. Ampere, a French physicist; Alessandro Volta, an Italian physicist; and James Watt, a Scottish engineer and inventor. Nowadays we all drink pasteurized milk, that is, milk which is clean and purified. Pasteurized gets its name from Louis Pasteur, a French doctor who invented the process for purifying milk. There are many words like this in the English language.There is no need to say anything else about these words, for they speak for themselves. You can probably think of many more.Then there are the invented words. English-speaking people have always made up words as it suited them, and they continue to do so every day. One kind of invented word is one which is made up of two other words. Dictionaries call this kind of word a compound. If you put "play" and "thing" together, you get the compound,whole words. Most prefixes and suffixes come from Latin or Greek, and each has a special meaning of its own. When we add a prefix before a word or a suffix at the end of it, we change its meaning. For example, the prefix re- means "again." If we add re- to "do" or "paint", we get two new words meaning "do again" and "paint again." Un- means "the opposite of" or "not." By adding un- to "happy" or "kind", we get "unhappy" or "unkind", meaning "not happy" and "not kind." The suffix -ness means "the condition of." "Happiness" and "kindness" are the conditions of being happy and kind. It is easy to see the meanings of unhappiness and unkindness. The word to which we attach the prefixes and suffixes is called the root word. In a word like unkindness the root word is kind.Some words, like astronaut, are made up entirely of Greek or Latin prefixes and suffixes. Astro- is a Greek prefix meaning "having to do with the stars"; naut- means "having to do with sailing." So, an astronaut is a "star-sailor." Other words can be root words, prefixes or suffixes, depending on where they come in the word. Remember, the prefix comes first, the root word second, and the suffix last. As an example, let's take the word "graph" and build several different invented words with it by adding prefixes and suffixes to it or using it as a prefix or suffix. Graph by itself means anything which is shown to us in pictures or writing. For instance, your teacher might want to keep track of your reading progress by drawing a graph of your reading test scores, or a businessman might draw graphs which show the ups and downs of his company's sales records. Now, by adding the prefixes and suffixes listed below to graph, we can make several new words. Notice that graph is part of aYou may have noticed that you can make even other words using some of these prefixes and suffixes without graph. "Biology" is the study of life. What do you think is the meaning of "biologic"? If the prefix anti- means "against," what does "antibiotic" really mean? There are hundreds of Latin and Greek prefixes in the English language, and the possibilities for inventing new words are endless. Every day, as we make new discoveries in science and technology, we invent new words to describe them. Many of these new words are combinations of root words and prefixes and suffixes which have already existed in English for centuries.Another kind of invented word is the nonsense word. Some nonsense words are used for a while by only a few people and then disappear completely from the language, never to be used again. Others, when they become popular enough and are used over a period of time, become a permanent part of the language. If enough people decide and agree on the meaning of an invented word, it is here to stay. Some examples of everyday modern words which probably began as nonsense words centuries ago are: bad, big, lad, lass, chat, job and fun. Linguists guess that these are nonsense words because they have not been able to trace them back to any of the ancestor languages. Just who invented them, and when or where remains a puzzle. Puzzle itself is one of these mystery words. No one knows where it came from.Lewis Carroll, author of Alice in Wonderland and Through the Looking Glass, was a great inventor of nonsense words. As a matter of fact, he created a whole language of nonsense. Most of Carroll's nonsense words are not used in English, except for "chortle." Chortle, Carroll tells us, is a cross between a chuckle and a snort. The word is formed by packing two different meanings together in it. The dictionary calls such words blends. A fairly recent blend, which, unfortunately, we hear almost every day, is "smog," a combination of smoke and fog.People invent nonsense words by combining certain sounds that just seem to fit the things or actions they describe. Often we make up words for anything which is basically rather silly. Spoof was invented by an English comedian some fifty years ago. It means "to poke fun at." Hornswoggle was used a great deal in the United States during the nineteenth century, and it means "to cheat." If a dishonest politician wants to hornswoggle the taxpayers, he invents a "boondoggle," which is a useless, expensive project which does nobody any good. Fairly recently someone invented the word "gobbledygook." When people talk or write using long, fancy words that really mean nothing, we call it gobbledygook. Unfortunately, many people use gobbledygook because they want to seem more important than they are, or because they don't really want people to understand what they mean or what they are doing. So, when the dishonest politician wants to hornswoggle the public with a boondoggle, he usually explains things in gobbledygook.When Lewis Carroll was writing his books the word gobbledygook had not been invented yet, but Carroll would have known exactly what it meant. Carroll loved to spoof or poke fun at people who used fancy, important-sounding words when simple language would have done better. In one part of Through the Looking Glass, Alice has a conversation with Humpty Dumpty in which Humpty Dumpty insists words can mean whatever he wants them to mean. Alice insists that this is impossible. If everyone did that no one would understand anyone else. The conversation goes like this:"But 'glory' doesn't mean 'a nice knockdown argument'," Alice objected."When I use a word," Humpty Dumpty said, in rather a scornful tone, "it means just what I choose it to mean －neither more nor less.""The question is," said Alice, "whether you can make words mean so many different things.""The question is," said Humpty Dumpty, "which is to be the master －that's all."The question is, just as Humpty Dumpty said, which is to be master. But Humpty Dumpty used words in an odd way, and that made him a master of gobbledygook, not a master of language. A master of language knows what words really mean, and where they come from; knows when to use big, important ones and when to use the shorter, equally important simple ones. Winston Churchill was a great British prime minister. He was also a great writer, truly a master of language. He said once, "Short words are best, and old words when they are short, are best of all."(1545 words) 译文：新造词英语中每天都有新词出现。
新编剑桥商务英语（高级）第三版3.1
新编剑桥商务英语（⾼级）第三版3.1MODULE 3 BUSINESS TOPIC3.1 Communication at workVOCABULARY Mean of communication1What does this quotation mean to you?‘Think like a wise man but communication in the language of the people.’W.B. Yeats, poet (1865-1939)2 Delete the verb that does NOT go with each type of business communication.0 an email send /draft /post1 a phone call do/make /receive2 a press release put up /issue/put out3 an advertising campaign launch/run /make4 a presentation give /make/ tell5 a meeting or seminar hold /attend /carry out6 a report produce/run/publish7 a notice put out/put up/ display8 a memo to all concerned publish/send out/circulate9 information on the Internet post/make/put3 For which of the following would you feel most confident using your English? Andleast confident? Discuss with your partner.a presentation a meeting a phone call a report an email4 Discuss these quotations with your partner.●Have you had good experiences of dealing with companies through call centres?●Do you shop on the Internet? WHY? /WHYNOT?●With which products or services is face-to-face contact helpful? With which is itunnecessary?5 Read the five extracts from the magazine Management Now on page27 and thenmatch each of the eight statements (1-8) with one of the extracts. You will need to use some of the texts more than one.0 You can gather a lot of customer data with modern computer systems. A1 One future trend will be more direct contact between companies and their customers._____2Business hasn’t really changed, only the media of communication._____3Companies need to think about which channel is most appropriate to their customers ’needs._______4Customers are frequently frustrated by not being put though quickly to the person they need to speak to._____5There is less human interaction nowadays, but this isn’t necessarily bad for the customer.________ MANAGEMENT NOW. APRIL ISSUEBetter communication?‘THE MORE ELABORATE OUR MEANS of communication, the less we communication.ˊThese were the words of Joseph Priestly over 200 years ago .But if that was true then ,what would he make of communications technology today?Natalie Fitzgerald asked five people working in the field what they thought.A Bill Osmond, data analystI think he’s got a good point. Powerful IT systems give companies enormous amounts of information on customer behavior, but it’s what they can do this data that matters.A good example in recent years was Centrica, the British utility company. It acquired a big portfolio of different companies and then spent huge amounts of money on an IT system designed to cross-sell its various products and services-financial services, telephone contracts, energy supply and so on _to the customers in its different businesses. But they never managed to do it, because their IT people were unable to merge all the customer databases or to make them talk to each otherB SARAH BRIDGESTONE, former call centre managerAbsolutely. Call centres can more often act as a barrier than a help. Talk the example of a well-known mobile phone operator. When a customer calls, he’s given a list of optionsto choose from: dial I for bill enquiries, 2 to upgrade his handset, 3 if he has a technical problem, 4 if he’s thinking of leaving the company. From each of these he’s taken through another list of options. If he still can’t find what he is looking for, he’s invited to ‘stay on the line until an operator becomes available’. This can take up to ten minutes, by which time he is now seriously thinking of going back to option 4 and cancelling his contract. It really seems counter-productive.C DOUG COOK, bank managerThere is no doubt that modern communication channels have depersonalized a lot of customer contact. Banks have been doing this for years, trying to commoditise the service that they offer so that they can rationalize it and make it cheaper to deliver Most transactions- bank deposits, cash withdrawals, issuing of statements-have been automated whether at a cash machine, over the phone or online. This has saved companies and the customer money. But cost-cutting is by no means the only driver- it’s a trend also driver by c ustomer demand for a quick and flexible service.D FARHANA PATEL, online retailerIt’s just about convenience. Whether I text you a message or tell you the same message face-to-face, it’s still a message. The growth of Internet shopping compared to that of high street shopping shows very clearly that customers want cheaper and more accessible services. Sellers like the convenience too of course. eBay started out as a market place for individuals but, increasingly, companies have used it to sell products direct to consumers. In face it’s not very different from a traditional market place. There is still a community of buyers and sellers who talk to each other and do business just the same as if they were dealing face-to-face.E BRIAN MACWHINNEY, management consultantBusinesses are often too quick to embrace new technology in order to save money or gain a competitive advantage. But applying the same solution to all types of business is never a good idea. There are cultural factors to consider. Using a call centre in India to handle enquiries about train times on railways in Europe is a bad idea because it isn’t suited to customers’expectations. On the other hand, a European customer of a computer company doesn’t really mind if his technical problem is solved by a call centre operator in India or Ireland or Alaska, because it doesn’t require any cultural knowledge. Good communication is about finding the right channel. In time, I expect we’ll see a return to more face-to-face contact with customers and more local services. SPEAKING 1 Which of the following do you find useful? When do you use it? Why? mobile phone email SMS MSN Blackberry2 Decide the best ways to communication the following messages.letter has been written for you).0 To answer somebody, you give a reply.1 To ask for something, you make a r_____.2 To help someone remember, you give them a r_____.3 To suggest or recommend something, you make a p_____.4 To say something publicly, you make an a______.5 To say sorry you make an a______.6 To insist that someone does something, you make a d_____.GRAMMARGrammar TipOften verbs that express a similar notion will take the same form, eg dissuade discourage, deter are all followed by someone from doing.This can also be the case with opposite notions, eg agree and refuse +to do.I discouraged him from applying for the job.I dissuaded him from applying for the job.Verb patternsIn the email below, all the forms following the communication verbs (discuss, apologise etc) are underlined. Some are incorrect. Correct them.Dear Jimfor givingfor givingFirst of all, I would like to thank you (0) about giving up your time to help us.It’s very kind of you to agree (1) working with us on this project-I know you are very busy.When we last met, we discussed (2) about creating a special team to deal with complaints from customers. I have since had a meeting with Sarah, the head of the Customer Services team, and I have persuaded her (3) to join us. She suggested (4) to meet next week to put a plan in place. In the meantime, she is going to encourage her team (5) for giving their ideas.I must just tell (6) to you something which happened last week that shows how much we need a better system for dealing with complaints.Last week, a customer rang to complain (7) about having to wait one month for delivery of a DVD player. He accused us (8) to keep his money so that we could earn interest on it before delivering the product. The sales person who answered the call offered (9)giving him a discount, without even checking the history of the order. When I checked, I discovered an email from us in forming the customer when he thought the product (10) that there will be a one-month delay in delivery. The salesman was very defensive and said that he couldn’t be criticized (11) of trying to keep the customer happy!So you see, we’ve got a lot of work to do. Looking forwa rd to hearing from you. Best wishesKarenPS Remind me (12) to pay for lunch next time!5 Put the words below into their correct place in the table.urge threaten propose undertake praise blame recommend deny convince6 Complete these sentences.0 They threaten to take us to court if we didn’t pay them immediately.1 It’s a very sensitive issue. I suggest __________ an anonymous email.2 Once, in a restaurant, I complained ___________ and the manager told us to leave.3 What a waste of time! We spent three hours discussing___________.4 The company offered__________, but amazingly she refused.5 I’ve promised ___________ by tomorrow morning.6 I can’t believe you had to remind him ____________. That’s his job.7 The regulator accused the company ______________ in its advertisements.GRAMMER 1 Talk about one of the situations 1-4, answering the following questions. Remember to use the correct verb patterns.●When did it take place?●What happened?●Who was there?●What was sai d1 an unusual presentation or talk that you attended2 a memorable job interview you had3 a meeting where two people disagreed strongly4 an interesting business proposition that was made to youWhen I was in my final year of university, a friend asked me if I wanted to join him in a new business venture. Before I could agree to do it, I had to be sure that it was…LISTENIING Dealing with problems2 Look at this customer charter published on the website of Penco Telecommunications. How is it intended to make you feel about the company?Do you believe their promises?Penco Telecommunications… service is our passionCustomer charterOur promise. We will:respect your privacy and keep your detail confidential.offer you the best rates for national and local calls: if you find better, we’ll refund the difference.answer your calls to our customer service centre within three rings.be punctual for service visit appointments(never more than one hour late).give you impartial advice on the best telephone and technology package for you. answer any email within four hours and any letter within five days.carry out satisfaction surveys each three months to ensure you are happy with our service.3 3.1 Listen to this phone conversation between an angry customer and a call centre operator for Penco Telecommunications.1What is the customer’s problem?2What solution s does the operator suggest?3Which one does the customer accept?4 3.1 Listen again and complete the phrases that the operator uses to deal sensitively and efficiently with the problem. Use 1-3 words for each space.1 I ____________ the wait, sir.2 Can I have your number and I__________ it straightaway?3 Don’t worry, I’ll________ to you.4 He can be there by 6 pm._______________ convenient?5 I __________ understand. In ____________, I’m going to have to reschedule him for another day.6 I ____________ what I can do. Please just___________ for a moment.7 Would that be___________________?8 If you ____________ tell me your mobile number, I can get that activated immediately. SPEAKING Handling calls sensitively5 Work with a partner. Take it in turns to make the call or receive the call. Study each situation and then act out the telephone conversation. Deal sensitively with each problem. Look at the notes below and prepare your telephone calls.Student A1 You work for a parcel delivery company. Your computers have been behaving strangely today. Receive the call from a customer.2 You ordered a fish tank from a mail order company. The picture in the catalogue showed a complete fish tank with heater, air pump and fish. But when it arrived it was just a glass box. Telephone to complain.3 It is 6:30 in the morni ng. You receive a call from someone that you don’t know. You don’t like receiving unsolicited calls at home.4You work in the service department of an electricity company. You receive a request which is not really possible to satisfy. Students B1 You have ordered delivery of a new laptop computer. When you track the order on the internet, you find that it has gone from Ireland to HongKong. You live in London. Telephone to find out what’s happening.2 You work for a mail order company that supplies aquariums and accessories. You receive a call from an unhappy and confused customer.3 You work for a promotions company for a fitness club. You call potential customers in the evenings to offer them a free month’s trial of their local gym. Make the call.4 While at work you suddenly realise that you have left your iron on at home –in a small village one hour’s drive away. Telephone the electricity company to see if they can cut of the electricity supply to your house.。
新编商务英语泛读book 3 unit 1 A
• When strong distaste for a style has set in and it can no longer be sold at any price, the fashion is in its obsolescence stage.
• Besides price-changing, are there any other factor (s) influencing the revenue?
• (customers; competition; general economic conditions; etc.)
• What does a marketer do to ensure an effective price of his product?
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• What aspects do the costs and expenses of a product include? (production costs & operating costs) ➢expenditure in making the product ➢employees’ wages ➢shipping charges (运输费用) ➢advertising & selling costs ➢business taxes ➢costs of major accessory equipment & operating supplies ➢research & development costs
泛读教程第三册unit1~18答案全
泛读教程第三册unit1~18答案全Unit 1 Reading Rtrategies Section AWord Pretest1----5 B C (3: no correct answer, suggested one: tired condition in the eyes) B B6----10 A (7:no correct answer, suggested one: capable of being developed or used) C C B Reading Skill2----5 CBCA 6----9 BBAA Vocabulary Building11.a.practicable/practical b. practice c. practicesd. practicable/practicale. practiced2. a.worthless b. worthy c. worthwhile d.worthe.worth3. a.vary b.variety c.variation d.various/variede.Various4. a.absorbing b.absorbed c.absorb d.absorptione.absorbent21. a.effective b.efficient c.effective2. a.technology b.technique3. a.middle b.medium c.mediumClozeGoing/about/trying expectations/predictions questions answersPredictions/expectations tell know/foretell endDevelop/present worthSection B1----4 TFTT 5----8 CBCC 9----11 TFF 12----17 CAACCASection C1----4 FFTF 5----8 FTTTUnit 2 EducationSection AWord Pretest1----5 ABACC 6----11 ABABCCReading Skill4----6 CBB1----6 FTFFTTVocabulary Building11. mess2. preference3. aimlessly4. remarkable/marked5.decisive6.shipment7. fiery8.physically9.action 10.housing2 1. a.aptitude b.attitude2. a.account b.counted c. counted3. a.talent b.intelligenceClozeOther just/only has some/many than refuse see/know/understand that without If ready/willing/educated/taughtwrong/incorrect/erroneousSection B1----5 ACCCC 6----10 CCCAC11----14 BABASection C1----6 CCDDACUnit 3 Body LanguageSection AWord Pretest1----5 ABCCB 6----9 DCDCReading Skill2----5 BABC 6----10 AACBCVocabulary Building1admission admit admissible admissibly reliance rely reliable reliablydefinition define definite definitely assumption assume assumed/assuming assumedly/assuminglybehavior behave behavioral behaviorally variety vary various/varied variously/variedly part/partiality part partial partially manager manage managerial managerially correlation correlate correlative correlativelyadaptation/adaption adapt adaptive adaptively 21.a. inspired b. aspired c. inspired2.a. token b. badges c. token3.a. contemporaries b.temporary c. contemporaryClozecommunicate ways/means/ones using/saying in ofmessage meet/have/encounter/experience causes meaning to eyesSection B1----6 BABBAC 7----12 FFTTTF 13---15 CCB Section C1----4 BBDD 5----8 BCCA1----6 FFTFFTUnit 4 AnimalsSection AWord Pretest1----5 CACAA 6----10 BBBCCReading Skill2----5 BBAC 6----10 BCCAAVocabulary Building11. moist2. betrayal3. exclusively4. inhumane5. amazed/amazing6. endangered7. marvels8. deadly21.a. dessert b. deserted2.a. favourite b. favourable c. favourable3.a. awarded b.reward c. awardedClozeparents idea at/by seen landmarks instance/example migrate guide/direct pole effect/influence It/This if/whether experiments Section B1----3 CCB 4----6 FTF 7----10 BCAC 11----15 CBACCSection C1----5 FFTFF 6----10 FTTFTUnit 5 HistorySection AWord Pretest1----5 CAABC 6----9 ACCCReading Skill2----6 CABCB1----6 FFTFTTVocabulary Building1assumption assume assumed/assuming assumedly/assuminglyacknowledgement acknowledge acknowledged acknowledgedlyreflection reflect reflective reflectively domination dominate dominant dominantly category categorize categorical categorically implication imply implicative implicatively reassurance reassure reassuring reassuringly definition define definite definitely21.a. Historical b. historic2.a. rejected b. resist3.a. test/analyze b. analyzedClozeexisted/appeared over head/brain body found language use/value/significance/importance single passed ahead survival/existence handling/overcoming Section B1----6 CABCBB 7----12TTTFTT 13----15 CAC Section C1----4 BBAA 5----8 ACBCUnit 6 LanguageSection AWord Pretest1-----5 CACBA 6----10 BACAB 11----12 AB Reading Skill3----6 CAAC 7----10 ACCAVocabulary Building1availability avail available availably conquest conquer conquering/conquered conqueringlyluxury luxuriate luxurious luxuriouslyorigin originate original originally occurrence occur occurrent 无副词形式system systematize systematical/systematic systematicallyphonology 无动词形式phonological phonologicallydecision decide decided/decisive decidedly/decisivelyvariety vary various variouslysuperiority 无动词形式superior superiorly21.a. peculiar b. particular c. particular2.a. assess b. access c. access3.a. resources b. sources c. sourcesClozesex Men differs compliment/words complimentingcauses makes languages have outside understood have use circle/world/field Section B1----5 CBBBA 6----10 CBCCB 11----15 CBACC 16----17 BA Section C1----5 BBCAB 6----10 BACCBUnit 7 SpaceSection AWord Pretest1----4 ABAB 5----8 CBACReading Skill1----4 BBBC 5----8 CBCBVocabulary Building11. deduced2. behaviour3. adhere4.replacement5. option6.delicacy7. enormous8. pursuit21.a. inquired b. required c. inquire d.required2.a. compatible b. comparable c. compatible d. comparable Clozesatellite some space asked/wondered life sort/kind orbiting/going/circling have living were believe ownsolar where likely living throughSection B1----5 FTFFT 6----10 TTTTF 11----12 FF13----18 BBCACCSection C1----5 BCBCC 6----8 AED1----6 EBAFDCUnit 8 WomenSection AWord Pretest1----5 BCABC 6----10 BBCCAReading Skill1----5 CBABC 6----10 BCCCCVocabulary Building1occupation occupy occupational occupationally segregation segregate segregated discrimination discriminate discriminating/discriminatorydiscriminatingly/discriminatorilyenforcement enforce enforceable enforceably exclusion exclude exclusive exclusively perseverance persevere persevering perseveringlyconviction convict convictive convictively amendment amend amendablesuperficiality superficialize superficial superficiallyspectator spectate spectatorial21.a. job b. career c. jobs d. career2.a. principal b. principles c. principal d. principle3.a. feminine b. female c. feminineClozeacceptable domestic property wages husband divorce claims legal suit permitted make excluded lacked belonged determined Section B1----5 BACCC 6----10 CACCC 11----16 AABBAC 17----19 TTF Section C1----6 CCAACBUnit 9 CitiesSection AWord Pretest1----5 BAABC 6----10ACBBA 11----12 BC Reading Skill1----5 CACCB 6----10 BBBBA 11----12 CB Vocabulary Building11.typifies2. dominant3. familial4.competitive 5. vibrate6. descended7. departure8.boom9. countless 10. symbolizes21.a. recreation b. recreates c. recreation2.a. rhythm b. rhyme c. rhymes d. rhythm ClozeSea within of divides built/constructed/completedCelebrated inside/in attract together when Section B1----5 FTFTT 6----10 CCBBC11----15 BAACC 16----17 ACSection C1----5 BAACA 6----10 BCCCCUnit10 Cross-Cultural CommunicationWord Pretest1----5 CABCB 6---10 BBBABReading Skill1---5 CBCAC 6---10 CCABBVocabulary Building1consequence consequent/consequential consequently/consequentiallysophistication sophisticate sophisticated sophisticatedlyreference refer referable referablyconversation converse conversational conversationallyspace space spatial/spacious spatially/spaciouslydetachment detach detachable/detached detachably/detachedlyintervention intervene interveningtype typify typical typically21.a.assure b.ensure c.assured d.ensure2.arises b.raised c.rise d.raisede.arisen3.clue b.cues c.clue d.cueClozewell separating/isolating is own close need look order respect followprior sign/cue help was/were else Section B1---5 BBCTT 6---10 FBCAC 11---15 ACTFFSection C1---5 TFFTF 6---8 FFFUnit 11 Information Retrieval Section AWord Pretest1---5 ACBCB 6---8 ABBReading Skill1---5 BCBAC 6---10 CCCCC Vocabulary Building1.information inform informative informatively specification specify specific specifically addition add additional/additive additionally/additivelyspecialty specialize special specially narration narrate narrative narratively extension extend extensive extensively origin originate original originally explosion explode explosive explosively ambiguity ambiguous ambiguously establishmentestablish established1.extension2. ambiguity3.original4.specified5. additional6.unambiguously7.explosion/doc/548496f9941ea76e58fa047b.ht ml rmation9.specialized 10.narrative 11.establishment2.1.a.transform b.transferred c.transferredd.transformed2.a.lonely b.alone c.lonely d.alone Clozelibrary amounted own burned/destroyed by counties’ send suggestion/proposal librarySection B1---5 ACBCB 6---10 ACCAC 11---17 ABABBABSection C1---5 BCACC 6---10 CBCCCUnit 12 EnvironmentSection AWord Pretest1---5 CCBBC 6---12 AACCCBAReading Skill1---5 CABBC 6---8 CBBVocabulary Building1.1.reaction2.mass3. polluting4.planetary5.suspicious6.alarming7.emitted8.emerged 2.1.a.warned b.threatened2.a.spread b.spread c.sprayed3.a.emergency b.emergenceClozesolve communities creative prevention disposal resources recycling waste increase place measures amountSection B1---5 FFTTB 6----10 CACFT11---15 FFABC 16---18 CBCSection C1---5 BCAAC 6---8 CBCUnit 13 MedicineSection AWord Pretest1---5 ABAAC 6---10ABCBAReading Skill1---6 CCBABB 1---5 FTFTTVocabulary Building1.symptom symptomize symptomatic symptomaticallylonging long longing longinglyaddition add additional/additive additionally/additivelymanifestation manifest manifest manifestly depressiondepress depressed/depressing depressedly/depressing invariability invariable invariablyseparation separate separate separately condemnation condemn condemnable condemnablyimagination imagine imaginary imaginarily affection affect affecting affectingly2.1.a.remedies b.recipe c.remedy d.recipe2.a.alternate b.altered c.alternate d.alter3.a.acknowledged b.knowledge c.acknowledged Clozestep acknowledge prevent essential physician due physical psychosomatic disease confidence symptoms thorough emotional upsettingSection B1---5 CBCAB 6---10 CBBCB 11---15 ABCAC Section C1---5 TFFFT 6----10 FTFFFUnit 14 EvolutionSection AWord pretest1---5 BCABA 6---8 CBAReading Skill1---4 CACC 1---4 TTFTVocabulary Building1.1.reluctant2.evolution3.attributed4.catastrophic5.associate6.indifferent7.emerged8.stir 2.1.a.evolved b.revolves c.evolved2.a.dismay b.dismal c.dismal d.dismay3.a.contribute b.attributed c.contributedd.attributedClozecharacteristic/trait/nature changed/had to longget/eat possessed/developed/had stretched/lengthened longerpassed After have theoryeffect/influence notion/idea changeSection B1---5 DABFT 6---10 FTFDA 11---17 DBACFTF Section C1---8 TFTFTFTFUnit 15 TransportationSection AWord Pretest1---5 BBADA 6---11 DBBDCCReading Skill1---5: A A C C C 6—10: B B A B BVocabulary Building1.prevention prevent preventive preventively federation federate federal federally inadequacy / inadequate inadequately deception deceive deceptive deceptively prosperity prosper prosperous prosperously life live live/living/alive /effect effect effective effectively evaluation evaluate evaluable/evaluative / resident reside residential residentially vision vision visional/visionary visionally/visionarily1. evaluation2. federal3.prospertiy4. residential5. effect6. are living7. deceptively8. preventive/effective2.1.a.simile b.,metaphor2. a.ultimate b.unanimous c.ultimated.unanimousClozetransportation distance/away ground Stem trains electric station/stop name train threetrains stairs/steps passengers/people Section B1---6 D C D C C C 7---12 C C A B C B Section C1--- 8 C C A C C C C CUnit 16 TimeSection AWord pretest1-8: C C B B B B B CReading skill1-6: B A C C B CVocabulary building1.1. identification2. arbitrary3. practical4. foundation5. logic6. dictatorial7.occurence8. revise 2.1. a. presentation b. representation c. presentationd. representation2. a. base b. base c. basis d. basisClozeclocks wall pendulum ground/floor wood makers names clocks/timepieces invented/created/madefake/false/imitatedSection B1.A2.A3.C4.F5.T6.F7.T8.T9.T 10.T 11.B 12.C 13.C 14.C 15.A 16.ASection C1-8: A B A D D D C AUnit 17 TelevisionSection AWord Pretest1---5 CCACA 6---10 BCCBCReading Skill1---3 CCC 1---7 TFTFFFTVocabulary Building1.contradiction contradict contradictory contradictorilycenter center central centrallyseduction seduce seductive seductively necessity necessitate necessary necessarily visibility visualize visible visibly mobilization mobilize mobilizable mobilizably function function functional functionally dominance dominate dominant dominantly selection select selective selectively vocality vocalize vocal vocally1.visibility2.necessities3.seductive4.mobilize5.central6.functioning7.vocal8.dominant9.contradictory 10.selected2.1.a.immersed b.emerged c.immersed d.emerged2.a.dormant b.dominant c.Dormant d.dominantClozenumber happening house said graduates viewing TV school cases children reaches/draws imitate watching practice face backSection B1---1 CBBCB 6---10 FFFTC 11---15 ACBBC Section C1---5 TTFTF 6---10 FFFTTUnit 18 Poetry Questions on “If”1---5 AAABCQuestions on “The Rose Family”1---3 ABBQuestion on “My Candle Burns at Both Its Ends”1—3 BBC Questions on “The Negro Speaks of Rivers”1---3 CBBQuestions on “I Wandered Lonely as a Cloud”1---5 ACCBC 6---7 BCQuestions on “Sonnet 29”1---5 ABBCBQuestions on “In School Days”1---4 ABBC。
英语泛读教程3第三版答案
英语泛读教程3第三版（刘乃银版）答案Unit 1 Text:A. cB. bdabb ddc D. addad cdbFast Reading: dbdda abaad cbbdcHome Reading: dacdd aabUnit 2 Text:A. bB. ddbcd cca D. badda caacFast Reading: dbbdc bdbdb cddbdHome Reading: cbdcc dbbdUnit 3 Text:A. dB. badab bdddc D. bddba cbcaaFast Reading:cbbba ccdda ccdadHome Reading: dbcbd dbdbUnit 4 Text:A. cB. ddbcd dc D. abdbb addadFast Reading: dbccd bdadd badcdHome Reading: dadac bcdUnit 5 Text:A. cB. abdaa dcbd D. dbabb dabcb da Fast Reading: caabd cbddc cdbab Home Reading: bccdb dcUnit 6 Text:A. bB. cbcab ddad D. badaa cbaacFast Reading: cabcd aadcb ccdabHome Reading: ccdcd abcUnit 7Text:A. dB. acbda dcaac D. abaac daccd adFast Reading:daada cddbc bdcdb Home Reading: cbadb cddbcUnit 8 Text:A. cB. cddcc dccb D. abdac aaaFast Reading:ccacd bbdad babddHome Reading: dbdbc cbcdUnit 9 Text:A. cB. bccbc dbba D. dcbab dacba c Fast Reading:dcbca bccbc bcddd Home Reading: dcdca bdUnit 10 Text:A. cB. cdccd bacac D. dcdbc acadc bd Fast Reading:dbdcc dccdb bddca Home Reading: cadcb acbbUnit 11 Text:A. dB. adacc dcb D. abacb dcaab adc Fast Reading: dcdab ccbda ccbca Home Reading: bcadb bcdddUnit 12 Text:A. bB. bbbdd ccc D. cdccd acdba dca Fast Reading:bbddc dbdbc cdcdd Home Reading: bcdcc badbb c Unit13 Text:A. cB. cdcad bab D. cbada cabdbFast Reading:cdacc caccd bdbdb Home Reading: bdbcc bdd Unit 14 Text:A. cB. ddcad dab D. dacad babad bFast Reading:ddabb bddca dcccb Home Reading: cdcda ddUnit 15 Text:A. cB. abbac bccdb b D. babcc aaacd bb Fast Reading: caccb accd c ddada Home Reading: cdacd ddc。
新编商务英语阅读教程Book 3 Unit1 Part 1 Text A
Equilibrium price is not static but changes as demand and supply increase and decrease.
Exercise
Comprehension Vocabulary
Assignment
Preview text B
Thank you!!!!
Equilibrium price
Customers want a lower price, and at the same time, marketers want a higher price, so the price they make an exchange is the equilibrium price.
New terms and words
specified price 特定的价格 hold back 储备 equilibrium price 均衡价格
Importance of Price
Extremely important,
Marketing mix consists of product, promotion and distribution costs . Each directly affects the price.
New terms and words
marketer 专营特定商品的商号或者商 人 vinyl 聚乙烯的 rink （溜冰场） equilibrium 平衡，均衡 interact 相互作用，相互影响 static 静止的，不变的 dissimilar 不同的，不相似的
Competitionபைடு நூலகம்
泛读教程第三册第一单元
• Their relationship can be demonstrated _7__ these events. It finally _8___ to me that love is a personal thing, and no two relationships are _9___. That’s why my husband had __10__ about marrying me the day before our wedding seeing my harpy Mom and henpecked father, but made up his mind when my Dad winked at him in smile.
• I just want to find a place safe and sound.
• I’m truly and sincerely obliged go you． • To us, first and foremost，is to learn，to
learn and to learn.
together through thick and ____. • Suddenly the relationship is __ the rocks.
Something didn’t ___ out any more. • We tried to make ___. • But she couldn’t ____ with me any more. • She admitted she had an ___ with my friend Mike. • We decided we should go ____ ways.
Reading Course Book III
英语泛读教程3第三版答案(免费版)
英语泛读教程3第三版答案(免费版)自己整理的哦!Unit 1 Text: A. c B. bdabb ddc D. addad cdb Fast Reading: dbdda abaad cbbdc Home Reading: dacdd aabUnit 2 Text: A. b B. ddbcd cca D. badda caac Fast Reading: dbbdc bdbdb cddbd Home Reading: cbdcc dbbdUnit 3 Text: A. d B. badab bdddc D. bddba cbcaa Fast Reading: cbbba ccdda ccdad Home Reading: dbcbd dbdbUnit 4 Text: A. c B. ddbcd dc D. abdbb addad Fast Reading: dbccd bdadd badcd Home Reading: dadac bcdUnit 5 Text: A. c B. abdaa dcbd D. dbabb dabcb da Fast Reading: caabd cbddc cdbab Home Reading: bccdb dcUnit 6 Text: A. b B. cbcab ddad D. badaa cbaac Fast Reading: cabcd aadcb ccdab Home Reading: ccdcd abcUnit7 Text: A. d B. acbda dcaac D. abaac daccd ad Fast Reading: daada cddbc bdcdb Home Reading: cbadb cddbcUnit 8 Text: A. c B. cddcc dccb D. abdac aaa Fast Reading: ccacd bbdad babdd Home Reading: dbdbc cbcdUnit 9 Text: A. c B. bccbc dbba D. dcbab dacba c Fast Reading: dcbca bccbc bcddd Home Reading: dcdca bdUnit 10 Text: A. c B. cdccd bacac D. dcdbc acadc bd Fast Reading: dbdcc dccdb bddca Home Reading: cadcb acbbUnit 11 Text: A. d B. adacc dcb D. abacb dcaab adc Fast Reading: dcdab ccbda ccbca Home Reading: bcadb bcdddUnit 12 Text: A. b B. bbbdd ccc D. cdccd acdba dca Fast Reading: bbddc dbdbc cdcdd Home Reading: bcdcc badbb cUnit 13 Text: A. c B. cdcad bab D. cbada cabdb Fast Reading: cdacc caccd bdbdb Home Reading: bdbcc bddUnit 14 Text: A. c B. ddcad dab D. dacad babad b Fast Reading: ddabb bddca dcccb Home Reading: cdcda ddUnit 15 Text: A. c B. abbac bccdb b D. babcc aaacd bb Fast Reading: caccb accdc ddada Home Reading: cdacd ddc。
泛读教程Book1-Unit3ppt课件
Movie
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Text I How do the movies do it 2
1. Background information
2. Reading comprehension: outline & exercises
3. Summarize the text (main idea)
4. Vocabulary building: suffixes
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Special effects
Watch the following video and give some related comments.
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Hale Waihona Puke >>1
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Outline
Ⅰ. Introduction --- movie action (Par.1) Ⅱ. Special-effects A. The special-effects man (Par.2) B. To use the electricity to control the fish
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5. Others: word pretest, useful expressions, glossary, cloze, section B
泛读教程第三册unit 1-unit 9
Unit1一、1.please figure out the total cost.-----work out2.Many readers do not realize how much faster they can read and they plod along at the one-third their possible speed all their lives.-----read slowly3.The students spend so many hours reading every day that they get eyestrain.-----pain in eyes4.Although they live in the big city now ,,they still cling to their small town values.---stick to5.The bodyguard should always remain alert.-----attentive6.It is the common Chinese notion that the elderly should be respected.---idea7.You are wasting your potential on this job.----hidden ability8.Look out of the window and you can savor the view of the mountain.----appreciate9.Many of this writers used to study in writing clinics.----workshops10.Her objective is to get a college education.----aim二、1.your suggestion sounds good,but i am afraid that it is not practicable/practical.2.You must combine theory with practice.3.This boy practices playing the piano every day. That is why he can play so well now.4.The rocks are so hard in the mountain that to build a road through it is not practical/practicable.5.This old man is practiced in catching snacks.6.This “diamond” is made of glass and is almost worthless.7.She is such a beautiful and clever girl and he is not worthy of her.8.Although it is so hard to work in the desert,the fact that we will certainly find oil here make our work worthwhile.9.This historical site is worth a visit.10.These discoveries are of little worth.11.Good readers learn to vary their reading speed when they read different materials.12.If you don‟t know where to spend the holiday, you can send for the holiday brochures which can give you the most variety.13.There is a variation of ten pounds in weight.14.We have various/varied opinions on this project.15.Various kinds of birds are described in this book.16.This novel is so absorbing that he forgets it is time for supper.17.He was too absorbed in the newspaper to hear the bell.18.In winter, we should wear dark colored clothes which can absorb the sunlight.19.This small factory faces absorption into a big one.20.This material is as absorbent as sponge.21.He measures adopted by the government to reduce unemployment were effective.22.He is efficient at his job.23.The law is no longer effective.puter technology is developing at an amazing fast pace.25.He has the greatest technique with customers.26.I was right in the middle of reading her paper when she phoned.27.He is a man of medium height.28.Those clothes must be washed at medium temperature.Unit2一、1.after world war 2,the “beatniks”appeared in America who had long hair,wore strange clothes, and were strongly against social convention.-----unconventional people.2.Don‟t try to persuade me to buy this painting;it is not worth a hill of beans.-----anything3.Carol flaunts before her classmates her new coat which she bought yesterday.----show off4.She has a natural aptitude for music.---ability5.She pleaded with the officer the give her a ticket.----asked in a begging way6.My brain may be old, but it is not addled.-----confused7.He was the glee club manager, but he couldn‟t sing a note.---singing club8.His checkered career is full of ups and downs.----uneven9.The child‟s stubbornness infuriated the mother.----angered10.Mozart was a child prodigy; he composed a symphony at the age of seven. -----unusually clever child11.Though he was of obscure birth, he became a successful statesman later in life.---unknown12.Your room is in a mess, tidy it up at once.13.She is a good wife. She always considers her husband‟s preference when she prepares the meals.14.Having lost his job, he wanders in the street aimlessly every day.15.There is no marked difference between those two kinds of fish.16.At the decisive moment, his comrades came to rescue him.17.All the goods there are ready for shipment.18.He is afraid of his father who has a fiery temper.19.It is true that men are physically strong than women.20.He talks a lot about changing his bad habits but never takes any action.21.Many people will benefit from the government‟s housing scheme.二、1.does she show any aptitude for music?2.He shows a very positive attitude to his work.3.He had to submit the account of his expenditure.4.I felt that all my years there counted for nothing.5.We counted the passengers and found two were missing.6.She possesses a remarkable talent for music.7.When the water pipe burst, the child had the intelligence to turn off the water at the main.Uint3一、1.don‟t make any snap decision until you have calmed down.---hasty2.I try to be broadminded but do feel antipathy toward people who are dirty and untidy.----dislike3.Scientists assume that there is life on Mars.---suppose4.Simon Bolivar‟s aspiration was to establish democracy in South America.---ambition5.It was his firm conviction that every effort should be made to preserve world peace.-----belief6.The employees gave the retiring man a watch as a token of their esteem.---symbol7.His generosity is one of her most pleasing traits.----characteristics8.Only an artist can perceive the fine shades of color in the painting.-----notice9.A person‟s stance sometimes can tell a lot about him.----ways of standing二、1.admit----admission----admissible----admissibly2.Rely----reliance----reliable----reliably3.Define----definition----definite----definitely4.Assume----assumption----assumed/assuming----l y5.Behave----behavior----behavioral----behaviorally6.Vary----variety/variation----various/varied----variously/variedly7.Part----partiality/part-----partial----partially8.Manage-----management/manager-----managerial----managerially9.Correlate-----correlation-----correlative----correlatively10.Adapt----adaptation/adaption----adaptive----adaptively三、1.his noble example inspired the rest of us to greater efforts.2.The hard-working student aspired to become an author.3.The Lake District scenery inspired Wordsworth to write his greatest poetry.4.A white flag is used as a token of surrender.5.They were wearing badges that said “Nuclear Power -----No thanks!”6.Our troops encountered only token resistance.7.Beethoven and Napoleon were contemporary.8.Students often find temporary jobs during their summer holidays.9.Contemporary reports of past events are often more interesting than modern historians‟ view. Unit4一、1.diligent police work should help eradicate crime.-----remove2.The price of the pelt of the sheep has dropped in the market.-----fur3.The room is exclusively for woman.-----only4.The playground is the children‟ s favorite haunt.---place where they often go5.The boy showed ingenuity in making toys out of scraps of discarded wood.-----cleverness6.The hunters use wooden ducks as decoys to attract the flock.-----lures7.The military government has banned strikes and demonstrations.-----forbidden8.The leopard is stronger than any of the great predators-------animals that eat other animals9.Let‟s meet halfway and each pay half the damage.-----compromise10.The lovers arranged a secret renderzvous------appointment11.Winds from the sea are usually moist.12.If i do that, it will be a betrayal of my principles.13.Does the panda live exclusively on bamboo.14.It is inhumane to treat animals cruelly.15.On hearing the news, there was a amazed/amazing expression on her face.16.Nobody know how much his life was endangered then.17.Television is one of the marvels of modern life.18.This is one of nature …s deadly poisons.二、1.i have had enough of fish, shall we move mo to dessert.2.He deserted his wife and children and went abroad.3.Who is your favorite writer?4.Her request met with a favorable response.5.It is encouraging to receive a favorable report on one‟s work.6.The judge awarded substantial damages to the victims of the explosion.7.Is this how you reward me for my help?8.She has been awarded a scholarship to study at Oxford.Unit5一、1.there were deeper tensions underlying last week‟s outburst.-----behind2.I don‟t subscribe to the idea that money can bring happiness.-----support3.The Old Testament tells of the covenant the Jews made with God.----agreement4.The war was a time of tribulation for all of us.-----suffering5.This version of what happened flies in the face of all the evidence.----is contrary to6.The government has succumbed to pressure from the press.----give in7.She was garbed in Indian shawls.-----dressed8.Horseback riding help the weary statesman shed his tensions.----get rid of9.It is often difficult to discern the truth of an event from a newspaper report.-----see clearly 二、1.assume----assumption----assumed/assuming-----assumedly/assumingly2.Acknowledge----acknowledgement------acknowledged-----acknowledgedly3.Reflect-----reflection-----reflective-----reflectively4.Dominate----domination-----dominant-----dominantly5.Categorize-----category-----categorized/categorical-----categorically6.Imply-----implication-----implicative-----implicatively7.Reassure-----reassurance-----reassuring-----reassuringly8.Define-----definition-----definite-----definitely三、1.historical research has proved that Trojan War was a real event.2.The ending of the cold war is a historic event.3.He is very depressed because the manuscript of his novel was rejected.4.When i saw the condition the children were in,i couldn‟t resist asking their mother what she thought she was doing.5.The scientists are going to test/analyze the ore for iron6.He has not analyzed the result of the experiment yet.Unit6一、1.wearing cosmetics does harm to the skin.-----makeup2.We can‟t afford to spend money on luxuries.-----expensive and unnecessary goods3.Tea originated in China; it was once an exotic drink in Europe.-----foreign4.Even saints have been known to resort to violence.-----use5.The bank arranged a loan of 500 dollars for home improvements.-----sum of money lent6.You must exploit every opportunity to learn new things.----utilize7.America has assimilated many people from Europe.------absorbed8.Are you familiar with the phonological rules of the English language?------pronunciational9.The flower looks like a species of rose.-----kind10.Orange trees are alien to Canada.------foreign11.Sensitive people are quickly touched by something beautiful or sad.----delicate12.The old woman turned hysterical at the loss of her dog.-----widely emotional二、1.avail-----availability/avail--------available--------availably2.Conquer-----conquest/conqueror--------conquered/conquering-------conqueringly3.Luxuriate------luxuriation/luxury-------luxury/luxurious/luxuriant-------luxuriously4.Originate-----origin/origination--------original-------originally5.Occur-------occurrence-------occurrent6.Systematize-----system/systematization-------systematic/systematical-----------systematically7./------phonology------phonological------phonologically8.Decide-----decision-----decided/decisive------decidedly/decisively9.Vary----variation/variety------various/varied-----variously10./------superiority-------superior------superiorly三、1.this food has a peculiar taste, do you think it is all right?2.Is there any particular color you would prefer?3.Is there anything in particular you would like for dinner?4.It is difficult to assess the impact of the president‟s speech.5.The only access to the farmhouse is to across the fields.6.Students must have access to a good library.7.China is rich in natural resources.8.Is the water polluted at the source or further downstream?9.He cited many sources for his book.Unit7一、1.i give him my pledge that i would vote for him.----promise2.Her words stung him bitterly.-----hurt3.The federal budget must be approved by Congress.-----financial plan4.They do not have enough money to sustain a strike.-----maintain5.We had a substantial tobacco crop this year.-------large6.What does it feel like to be a civilian again after 20years in the army.------private citizen7.The members were unanimous in approving the project.-------in complete agreement8.The World War Two has brought changes to the fabric of that country‟s society.-------structure9.According to the investigation,he deduced that the criminal had already left the city.10.You have to judge a person according to not only his words but also his behavior.11.If you decide on a plan to accomplish the project, you should adhere to it.12.You worn-out bike tyers need replacement. Otherwise you will soon have no bike to ride.13.Do i have any option on the job? Or must i do it?14.Nowadays crabs have become a rare delicacy for many ordinary people.15.He is rich;he has an enormous amount of money.16.He likes reading novels, so you can say reading novels is his pursuit.二、1.she inquired of me the most politely whether i wished to continue.2.The situation required that i should be there.3.We must inquire further into the matter.4.I have done all that is required.5.The couple separated because they were not compatible.6.The achievements of an athlete and a writer are comparable.7.This printer is compatible with most personal computers.8.His work is comparable to the very best.Unit8一、1.sentimentality is traditionally considered a feminine quality.----womanly2.Some people have a bias against foreigners.------prejudice3.Boys and girls are segregated in this school.------separated4.Smoking is prohibited on school grounds.------banned5.The police must enforce the law.-----carry out6.It is Congress that institutes the laws in this country.------establishes7.He turned his back on those against him.-----ignore8.Thousands of spectators jammed the stand to watch the football match.------people9.She has only a superficial understanding of economics.------shallow10.The steel industry was geared toward the needs of war.------adapted to二、1.occupy-----occupation------occupational-----occupationally2.Segregate-----segregation------segregated----------/3.Discriminate--discrimination---discriminating/discriminatory---discriminatingly/discriminatorily4.Enforce------enforcement------enforceable-------enforceably5.Exclude------exclusion----------exclusive-----------exclusively6.Persevere---perseverance----------persevering------perseveringly7.Convict--------conviction---------convictive---------convictively8.Amend-------amendment-----------amendable---------/9.Superficialize-------superficiality---------superficial-------superficially10.Spectate---------spectator----spectatorial----/三、1.he got a part-time job as a gardener.2.After graduation from college she chose an academic career.3.Thousands of workers lost their jobs when the factory closed.4.He is a career diplomat, which means he is a professional one.5.The principal aim of the policy is to bring peace to the area.6.Discussing all the details will get is nowhere; we must go back to basic principles.7.The Danube is one of the principal rivers of Europe.8.She seems to have no principle at all when it comes to the question of making money.9.The little boy speaks like a girl. He has a feminine voice.10.The male voice is usually deeper than the female.11.“Lioness”is the feminine form of “Lion.”Unit9一、1.the swallows arced across the sunset sky.-----flew in a curve2.You can breathe the incense of cedar in the garden.----sweet smell3.The old cathedral is dwarfed by the skyscrapers that surround it.----made appear small4.The bus stumbles to the countryside.-----moves slowly and heavily5.The romance of the sea beckoned the old sailor.-----attracted6.It was one of those English country houses with cavernous rooms.-----vast and dark7.A detective story usually has an intricate plot.-----complicated8.Before dinner there is always a hustle and bustle in the kitchen.-----busy action9.Alexander Graham Bell astounded the world by his invention of the telephone.----astonished10.The museum has a display of valuable antiques.-----ancient and valuable objects.11.The doctor‟s dilemma was whether he should tell the patient the truth.-----difficult choice12.A gourmet always wants the best food,not the most.--person who is expert in the choice of food13.She typifies the bored housewife.14.Do you know the dominant motive in his behavior?15.Many of his families have high blood pressure; it is a familial disease.16.Their exports are becoming less price competitive.17.His footsteps upstairs make the old house vibrate.18.The sun descended behind the hills.19.His departure for France increased her sense of frustration.20.There has been a big travel boom in the past few years.21.There are countless ships in the river.22.A dove symbolizes peace.二、1.his only recreations are drinking beer and working in the garden.2.The play recreates life before the war.3.Gardening is a form of recreation.4.The music those tribesmen are playing contains some incredibly complicated rhythm.5.To amuse his colleagues he wrote his report in rhyme.6.Beef rhymes with leaf.7.That girl will be a great dancer---she has got a natural rhythm.。
新编商务英语听力3前七单元部分答案
新编商务英语听力3Unit IPart I (A)1-6 FTTTTFPart I (B)1-5 CBACCPart II (A)a.established statistics / wholesalers / retailers / intermediaries / trade journals / directories /international organizations / what countries are now importing his type of productsb.the cultural and social background / the languages / religionc.the relevant government policies / limited / restricted / high taxd.the distribution of goods / the development of sales channels / altitude /humiditye.political risk / distribution systems / local legal systemPart II (B)1.what product / designs and functions2.the product itself /look like / color / shape / size /the success or failure3.costs / where and to whom the product is sold / the competitor’s prices / the cost of rawmaterials / the cost of production4.intermediaries / the end-usersUnit 2Part I (A)1-5 BCACBPart I (B)1.one of the major decisions2.ensure the exporter’s survival / help maximize his profit3. a clearly defined pricing objective4.the cost of producing the product / the type of product /the overseas market environment / thecompetitive condition there5.alert to the changes / adopt appropriate measuresPart II (A)1. a. Fixed / that must be paid to keep the business runningb. Variable / the expenses that varyc. Total / the sum total of the fixed and variable costs2.salesmen’s / salaries / packing /marking /handling3.bears the burden / reduces the net returnPart II (B)1.Handbags.2.Frances, United States, Germany, Japan and South Korea3.14 and 404.Mostly in France and only a fraction (less than 10%) in China5.LongChamp brought out its Chinese distributor and localized the managementUnit 3Part I (A)1-5 BCABBPart I (B)1-7 TFFTTTFPart II (A)1-4 CBACPart II (B)a)Investment environmentb) A financial and trade centerc)Tens of billions of yuand)It can provide data communication, convention television, magnetic card telephone,video telephone and electronic correspondencee)By building a thermal power plantUnit 4Part I (A)1-5 FTFFTPart I (B)1.raise funds / offering their share / invests in the compan ies / owning the companies’ stocks2.interests / control / payout ratio3.dividends / some benefit from changes / payment on dissolution of the company4.renminbi-denominated / domestic investors / denominated in US dollars and Hong Kongdollars / listed in Hong Kong5.economics, bank’s interest rates, changes in tax rates andsocial or political stabilityPart II (A)1-5 RFFTTPart II (B)1.investing in stock market / when the company goes bankrupt2.to get dividends / sent to investors / is to sell the stock at a higher price than they formerlybought3.owning a variety of stocks4.management issues of the company / amass enough stocks to be able5.research management’s competenceUnit 5Part I (A)1.buying and selling financial instruments, including stocks, options, and futures2.providing places for buyers and sellers to trade securities, stocks, bonds3.in the primary market / investors, not companies , earn the profits or bear the losses4.protect investors / receive exactly what they pay for5.The New York Stock Exchange (NYSE) and the American Stock Exchange (AMEX) SectionBPart I (B)1. A bull market is when everything in the economy is great: people are finding jobs,GDP isgrowing and stock is rising2. A bear market is when the economy is bad, recession is looming and stock prices are falling3.If a person is pessimistic and believes that stocks are going to drop , he or she is called a“bear”4.During the bear market people usually use a technique called short selling or just wait on thesidelines until they feel that the bear market is nearing its end5.The safest way to prevent yourself from making mistakes is to buy stocks and invest in themarket by regularly making fixed size investment, and holding your investments for a long period of timePart II (A)1. a stock valuation method / financial /economic analysis / stock prices2.financial reports / competing products / industry comparisons / and economy-wide changes3.the study of prices and volume / future stock price or financial price movements / anticipatewhat is “likely” to happen4.not an exact science / considerable experience5.measuring / assessing risk / developing strategies /maximize returnsPart II (B)1-4 DBBAUnit 6Part I (A)1.unexpected / negligence or other causes/ an accident2.provide protection / loss of their property3.the value of the property / the scope of the insurance coverage4.remove the risk / transfer all or some5.recover from the financial consequences / poking the resources / pay for the lossesPart I (B)1-5 FTFFTPart II (A)1-5 FTFFTPart II (B)1-6 BCCABBUnit 7Part I (A)1.Because they want to provide income replacement to their beneficiaries if they die and theyalso want to achieve investment goals2.Study it and its company3.Young people4.Your Health might deteriorate and you could be unable to get another policy becausepremiums can increase dramatically as you age6.Because your premium dollars are invested in the company’s general portfolio and you aren’tpersonally managing that investmentPart I (B)1-5 FFTTFPart II (A)1.Take your time / essentially useless2. a significant reduction3.Don’t buy policies / place restrictions4.Think twice about / not needed5.save moneyPart II (B)1.your flight has been cancelled / new flights2.your bag was lost / locate your bag / emergency prescription3.without your wallet / emergency cash / travel documents4.cancel your trip / non-refundable deposits / pre-payments5.if it’s lost / if it’s delayed / if it’s stolen6.slip and fall / can help you find7. a terrorist incident occurs / to cancel your trip。
商务英语选读(泛读本)答案(第2版)
Key to ExercisesPart One World Famous Economists世界经济学大师Unit 1The Biography of the W orld Famous Economist----John Maynard Keynes世界著名经济学家----约翰•梅纳德•凯恩斯I. (Omitted)II.1. b 2. h 3. f 4. i 5. a 6. j 7. d 8. c 9. e 10. gUnit 2Biography for the World Famous Economist---Milton Friedman世界著名经济学家----弥尔顿•弗莱德曼I. 1. American economist, the University of Chicago,2. A Monetary History of the United States,3. Research on consumption, strong support for free markets,4. His scholarly research on consumptionII. 1. Important and meaningful, 2. Entire, total, 3. Useage, 4. The least amount of money a worker can legally be paid, 5. Wavering, change, 6. To get rid of, 7.Financial, 8. Purchasers, customersUnit 3Biography for the World Famous Economist-Paul Samuelson世界著名经济学家----保罗•萨缪尔森I. 1.a 2.d 3.d 4.a 5.bII. 1. 货币主义(强调货币供应是物价水平和经济活动的根本原因)2.通货膨胀3.开辟，倡导4.精确的；准确的；确切的5.当代的6.影响，作用Unit 4Biography for the World Famous Economist------- Adam Smith世界著名经济学家----亚当•斯密I. 1.d 2.a 3.d 4.c 5.dII. 1.efficient, orderly, precise 2. Solid 3. Interruption 4. Personal gain 5. Active for change 6. Assistance 7. Defending and promoting 8. Base, knowledge of workUnit 5Biography for the World Famous Economist--------- Karl Marx世界著名经济学家----卡尔•马克思I. 1.c 2.d 3.c 4.c 5.dII. 1. Revolutionary 2. To drive out 3. To try to make it through 4. All the time5. To take advantage of6. To destroy7. A speech in praise of someonePart Two Business Communication商务沟通Unit 6Elements of Communication沟通的要素Ⅰ. 1. Source in the text is a communicator who is initiating action.2. The following should be taken into consideration in defining audience:a. What will make them support you?b. Is their attitude toward your proposal positive, neutral, or negative?c. How are they likely to perceive you?d. Are there hidden audiences you haven’t considered?3. There are 7 categories in any business communication situation: the source,audience, goal, context, message, media, and feedback.4. First of all, we should consider what message will achieve our goal with theaudience. We should then have an idea about how much information they need, what doubts they’re likely to have, how our proposal will benefit them and how to make our message convincing and memorable.5. We could convey our message to each audience by either speaking, writing,calling, sending E-mail, sending a memo, meeting, faxing, producing a videotape, or hold a press conference.6. We should seek our audience’s understanding at every stage of thecommunication and give them an opportunity to respond. Communication is not an act, but a process. Our message provokes a response, which requires another message from our audience. In this way we know what they think and can modify our message accordingly.II. 1. b 2. d 3. i 4. g 5. e 6. j 7. f 8. a 9. c 10. hUnit 7Who Are Y ou as a Communicator 作为沟通者的角色I. 1. Aristotle spoke directly in his book “Rhetoric”, three essential qualities ofsuccessful communication. They are: logos, pathos, and ethos.2. Pathos plays a major role in every interaction in a business setting. For example,we are more likely to help out a colleague we like; we work harder for a boss who we feel respects and counts on us and we’ll probably promote a competentfriend instead of a talented competitor whom we vaguely distrust.3. They are always making judgments about whether their leaders are decent people,worthy of support and respect and whether their leaders are working for a larger purpose than their own short-term interest.4. Without an understanding of human nature which can come only from a broadbase of knowledge and experience, the manager will get nowhere no matter how well they have commanded communication theory or public relations tricks. This important point has been proved by current experience in teaching and practicing business communication.5. These interests not only give business people something to talk about at the nextoffice party, but they also help you grow as a whole person. The ability to engage in informed conversation about someone else’s interests can establish rapport and increases willingness to grant you credibility on your own turf.6. I think the author will discuss the qualities of effective communication in detailnext because he mentions in the end that “Good communicators are good listeners”, and as we all know to be a good listener is one of the qualities of an effective communicator.II. 1. h 2. a 3.e 4. b 5. i 6. c 7. g 8. d 9. 7 10. fUnit 8Business Internet商务互联网I. T F F F TII. at out in, to to, afford profitable with to, of Through search, on-line for, toUnit 9Know the Big Four Communication Initiatives四大策略实现沟通无极限I. 1. Problems: it has a terrific concept, but doesn't know how to articulate itconcisely./has difficulty sharing that excitement with key audiences.Solution: find the benefits and differentiators and consolidate them into three key messages that clearly explain the company's goals and offerings.2. This news release will also become an inexpensive piece of marketing collateralto distribute to key customer and investor targets.3. It is critical for a company to establish a reputation.Content: a list of key characteristics, accomplishments, financials and personnel.4. well-prepared: provide significant benefit to the company with each interview.ill-prepared: cause major damage to a company's sales and marketing efforts.II. 1. g 2. e 3. j 4. f 5. h 6. d 7. b 8. a 9. c 10. iUnit 10E-Newsletters: The Hottest New Marketing Tool电子业务通讯――炙手可热的营销工具I. 1. b 2. c 3. d 4. a 5. c 6. dII. 1. combine 2. consistent 3. subscribed 4. offered 5. regardless of6.reference7. permission8. retains9. charge 10. options 11. favorable12. efficiencyPart Three Business Culture 商务文化Unit 11Business and Culture 企业与文化I. 1. F (The success of your company abroad will depend on both the employee’ssensitivity and responsiveness to a new cultural environment and his ownjob-related expertise.)2. F (It’s not usually equally the case. The success depends on how effectivelyhe/she can exercise his/her skills in a new cultural environment.)3. T4. T5. T6. T7. F (Everyone has a culture, regardless of where they were born, raised, educated,and civilized. People are with cultures of their own--- interesting, diverse, richand different from each other. )8. T9. F (Culture can and does have an enormous influence on human biology. Themost striking example can be seen in that men in their third decade of life now weigh substantially more than their grandfathers did and are, on average, several inches taller.)10. TII. 1. h 2. f 3. e. 4. g 5. c 6. b 7.d 8. a 9. j 10. iUnit 12Recognize Cultural Differences 认识文化差异I. 1. It’s because most of the time our business partner encode their message using theassumptions of their own culture whereas we often decode their messageaccording to the assumptions of our culture.//We can avoid such kind ofmisunderstanding by improving intercultural sensitivity and recognizing andaccommodating cultural differences.2. Culture context is the pattern of physical cues, environmental stimuli, andimplicit understanding that convey meaning between two members of the same culture.3. When communicating across cultures, you can keep your messages ethical byapplying the following four basic principles: a) Actively seek mutual ground. b) Send and receive messages without judgment. Both parties must trust one another. c) Send messages that are honest. d) Show respect for cultural differences.4. Executives from Latin America and Asia see time as more flexible. They believemeeting a deadline is less important than building a business relationship.5. Because the simplest hand gestures change meaning from culture to culture.Don’t assume that someone from another culture who speaks your language has mastered your culture’s body language.6. Recognizing cultural differences helps us avoid sending inappropriate signalsand correctly interpret the signals from others. It’s an important step toward improving intercultural sensitivity.// No. Being aware of cultural differences is only the first step in improving our intercultural communication. We need to balance cultural awareness with cultural flexibility. To communicate across cultures successfully we must be able to accommodate these differences without judging them and without the human tendency toward ethnocentrism.II. 1. f 2. h. 3. i 4. b 5. c 6.j 7. g 8. a 9. e 10. dUnit 13Avoiding Culturally Related Business Blunders 中美商业文化差异一瞥I. 1. If we don’t understand cultural differences we won’t be able to succeed ininternational business and to be good citizens of the international community.Therefore we should not only learn to honor and respect our own cultures butalso to develop an appreciation, tolerance, and respect for others’ cultures.2. It is very important to create an environment of mutual understanding andrespect through our attitude and actions. Thus our blunders are usually met with understanding and forgiveness. To show some knowledge of local culture willalso help to establish a positive mood as negotiations begin.3. Status. For example people in the United States show respect by addressing topmanagers as “Mr. Billings”or “Mrs. Heinrichs”. However status is very important in China. In addressing businesspeople, the official title of each person should be used, such as Chairman, President, or Manager. If a Chinese thinks that he or she is not respected, most likely, negotiations will not be successful.Chinese “Y es”versus American “Y es”. For example, if an American business person wants to make an appointment with an associate, he/she will call the individual, and they will agree on a date and time for the meeting. If a conflict should arise and the person is unable to keep the appointment, then he/she will call and make other arrangements. All is understood when an American says “yes.”In the same situation, saying “yes.”doesn’t mean that a Chinese will meet at the agreed time and place. The Chinese is saying “yes.”, he/she likes and respects you and, therefore, wants to please you. If you understand this you will know that he/she may or may not be at the meeting. If he/she is not, youwill not be offended but will continue in your efforts to meet with him/her until you establish a time when he/she is free to do so. Then, you can conduct the business that is important to both of you.4. American desire for agreement on specific terms while Chinese tend to agreefirst on general principles. American is interested in short-term goals while Chinese in interested in long-term goals.5. Y es, there is. American lack patience and has a great interest in profits whileChinese make great efforts to establish an everlasting business relationship and focus on the future potential business dealings.II. 1.e 2.j 3.i 4.g 5.c 6.a 7.d 8.b 9.f 10.hUnit 14Negotiating with People from Different Backgrounds如何与来自不同文化背景的人谈判I. 1. T2. F (the size of their entourage)3. F (Y ou don’t ask directly but just to express your wish to the organizer. )4. F (between Japanese business people)5. F (It is.)6. F (It’s fine for people of all ages.)7. F (Australia)8. T9. F （French ）10. TII. 1. f 2. g 3.i 4.e 5.b 6.a 7.j 8.c 9.d 10.h Unit 15Tough Negotiator Takes Control 谈判强手占上风Ⅰ. 1. This relatively short time was sufficient to establish his authority and position as a busy man and to put the other party on edge with impatience.2. Dr. Park made psychological use of the venue of the meeting. Anyone, ofcourse, is more comfortable on his home turf. Expert negotiators advise thatyou insist on meeting at your office, or at least upon alternating meetinglocations.3. Dr Park established himself as the authoritative figure in the room.4. Because he wanted to show an attitude of calm, unhurried confidence.5. a. Notified the other party that most of our desires were not merely unacceptable,but impossible.b. Obliged the other party to negotiate preliminary with a clerk in a differentdepartment before completing the discussion with him.c. Made time his ally by refusing to see the other party for more than two or threehours during the week, after they had expended enormous time and money tomeet in a place convenient for him.d. Disciplined his negotiating team to do nothing not expressly requested andguided by him.II. 1.e 2.h 3.g 4.f 5.a 6.i 7.j 8.b 9.d 10. cUnit 16A Better Way to Bargain 教你谈判高招I. 1. F 2. T 3. T 4. T 5. T 6. F 7. T 8. FII. 1. negotiating 2. concession 3. absolute 4. established 5. alternative 6. revealed 7.complex 8. commerce 9. loan 10. certifying 11. approved 12. proposalPart Four Business Management 企业管理Unit 17Business and Social Responsibility 企业与社会责任感Ⅰ. 1. b 2. d 3. c 4. d 5. a 6. bⅡ. 1. benefit 2. legal 3. improving 4. implemented 5. fair 6. shunned7. patronize 8. rewarded 9. monitor 10. boycott 11. pressure 12.charitiesUnit 18Forms of Business Ownership 企业所有制形式Ⅰ. 1. three; a sole proprietorship, a partnership and the corporation structures2. everything; opinion3. share4. expertise5. state, separated6. run; theboard of directors; 7. capital, profits 8. risk; createⅡ. 1. c 2. e 3. a 4. k 5. d 6. f 7. h 8. b 9. g 10. i 11. l 12. jUnit 19Doing Good Means Doing Well, Too有益于社会便有利于公司Ⅰ.1. T2. T3. F (you don’t have to do.)4. F (A little something youdo with heart and sincerity may go a long long way.)5. TⅡ. 1. initiative 2. entities 3. Shareholders 4. profitable 5. abide by6. ethical7. discretionary8. clear-cut9. image 10. ad hocUnit 20CEPA --- A Special Arrangement Abiding by International PracticesCEPA---一个遵循国际惯例的特殊安排I. 1. 273 types of products.2. On January 1, 2004.3. With CEPA, 90% of Hong Kong domestic exports to the Mainland can enjoyzero tariffs. Also, CEPA opens up 18 service industries to Hong Kong companies. More important, CEPA provides long-term opportunities for Hong Kong people to establish business or work on the Mainland.4. The high IP value industries are knowledge-based and would not be massive inscale.5. To take the advantage of its intellectual property rights protection, free tradeand investment environment and reputation in cosmopolitan design.Ⅱ. 1. capitalized on 2. interlock 3. liberalization 4. emerged 5. penetration6.high-end7. proprietary8. distribution9. Accessories 10.cosmopolitanTransportation 运输Ⅰ. F T T T TII. for to up, as in around besides, in on, from, to aboard away, from on, ofPublic Relations 公共关系Ⅰ. 1. c 2. d 3. a 4. c 5. b 6. bⅡ. 1. vacuum 2. taxed 3. trust 4. cooperated 5. vigilant 6. giant7. campaign 8. proceed 9. committed 10. reputation 11. Evaluation12. valued 13. instructed 14. principle 15. recycle16. protect 17. radius 18. charitablePart Five Leadership 领导艺术Unit 23The Job of a Manager 管理者的工作Ⅰ1.d 2.b 3.d 4.b 5.c 6.dⅡ1.precisely 2.score 3.interpret 4.objective 5.striving 6.assigned7.delegated 8.motivation 9.promoted 10.ranging 11.convinced12.developUnit 24Leadership 领导的艺术Ⅰ. 1. d 2. a 3.b 4.d 5.a 6.dⅡ.1.emerges 2.swift 3.dimension 4.predominate ply with 6.heed7.depends 8.according to 9.involving 10. participate in 11.specific12.by contrastUnit 25Depression in the W orkplace is Costly 工作场所精神不振，代价高昂I. 1.c 2. a 3. d 4. c 5. d 6. dII. 1. suffer 2. bewilder 3. approach 4. productivity 5. alike 6. competent 7. claim8. various 9. available 10. induced 11. flexible 12. ResourceUnit 26Emotional Intelligence Becoming Key in Today's W orkplace情商开始在工作中崭露头角I. 1. F 2. T 3. T 4. T 5. F 6. T 7. F 8. F 9. T 10. TII. 1. differentiate 2. subordinates 3. specialize 4. aware 5. viewed 6.excelled 7. behavior 8. valuable 9. intuitive 10. empower 11.assessments 12. negative 13. counting 14. professional 15. strength 16.facilitiesUnit 27Keeping Employees Interested in Y our Message 如何让员工关心公司I. 1. T 2. F 3. T 4. T 5. T 6. F 7. T 8. TII. 1. conference 2. coordinated 3. perceive 4. commit 5. issue 6.appreciated7. involved 8. encompass 9. due 10. response 11. scheme 12. Overall Part Six Finance 金融业务Unit 28Foreign Exchange 外汇I . 1. The major problem associated with international trade is the problem of whichcurrency to use in international commerce.2. If a trader makes a deal that is going to be paid in a foreign currency,the traderwill receive less value for the goods than he originally thought; extra profit could be made if the foreign currency increases in value.3. One way is to include the estimated cost of the currency change into the dealto protect against potential loss. Banks may also be willing to assume the risk of currency fluctuations with foreign currency letters of credit.4. A hedge is a contract that provides protection against the risk of loss fromcurrency fluctuations.5. Forward market hedge, money market hedge and options marketII. 1. money in a foreign currency.2. a person who buys something.3. the right to sell a friend quantity of a commodity, currency or security at acertain price and on a certain date.4. a person or an organization that earns money by buying goods and selling themat a profit.5.to buy a commodity, share or invest otherwise at a fixed price for futuredelivery to protect oneself against loss caused by a possible change in price.6.the right to buy a fixed quantity of a commodity, currency or security at acertain price and on a certain date.7. a person or an organization that sells.8.the rising and falling or changing of prices.9. a foreign currency rate is locked by buying a forward contract at the time thetrade agreement is made.10. market for short-term debt instruments, a practice of investing at a fixed pricefor future delivery to protect oneself against loss caused by a possible change in price.11. unit of money in the Federal Republic of Germany.Unit 29What is Foreign Exchange 什么是外汇Ⅰ. 1. The day that sees the arrival of single world currency will also witness the disappearance of foreign exchange business.2. The foreign exchange dealers trade foreign exchange (foreign currency only)between banks.3. A currency, whether in foreign exchange or bank notes, is usually calledconvertible if the person holding it can convert it freely into another currency.4. It’s because of the exchange regulations of the United Kingdom. It recognizedonly external, or non-resident, convertibility. Until 1979, this was still the case with the United Kingdom.5. World trade and the cross-border money and capital movements resulting formfinancial transactions are the basis of foreign exchange dealings. The observation of the French economist Gaétan Pirou shows that foreign exchange deals spring from “the coexistence between the internationalism of trade and nationalism of currencies”, thus aptly describes at least the original motive of this “métier”.Ⅱ. 1. 所有可以在国外支付的以外国货币表示的债权2. 外币汇票或支票3. 外汇4. 外汇管制规定5. 有明显的区别6. 可兑换性7. 经常项目（货物和服务）交易8. 纯粹金融性交易9. 受到一定程度的限制10. 完全可兑换Unit 30Double-edged Sword of RMB Exchange Rate Stability人民币汇率稳定性的利弊I. 1.D 2. A 3. D 4. C 5.D 6 BII. 1. mechanism 2. value-added 3. rosy 4. hampered 5. aggravating6. innovation7. Tertiary industries8. manufacture9. technologicalcontent 10. is capable of 11. fillipUnit 31RMB Gets Wider Use across Region 人民币正健步走向海外I. 1. The biggest Chinese holiday season comes.2.Overseas travels by Chinese and their spending.3.Through tourist spending and border trade.4.No.5.omitted.6.Because of the huge amount of tourism spending that Hong Kong can receivefrom the mainland.7.In Laos and Mongolia.8-10. omitted.3. h4. j5. i6.b7. e8. d9. a 10. cTips to Ensure Protection of Credit Cards 安全使用信用卡提示I. 1. There is a recent credit card data breach in the United States.2. It is in its starting period.3.The breach may have allowed hackers access to 40 million credit card accounts.4.Visa, MasterCard, American Express and Discover accounts.5.Just in case that through an honest mistake, that a store should add an extra zeroto a transaction.II. 1. marginal 2. in the wake of 3. breaches 4. fraud 5. hacking 6. debit7. liability 8. unsolicited 9. transaction 10. vendorUnit 33Buy and Build Decision收购与创建决策I . 1. It’s mainly about the reasons for buying and building a company in FDI2.The large privatization programs.3.It avoids the problems caused by start-up; it’s easy to finance; it will notincrease the market capacity.4.The difficulty of transferring resource to a foreign operation or acquiring thatresource locally for a new facility;5.Personnel. Because the local labor market may be tight.6.Acquisituon enables it to avoid the risk of depressed prices and lower unit salesper producer7.Because foreign investments frequently are made where there is little or nocompetition.8.Because they fear lessening competition or market dominance by foreignenterprises.9.Personnel and labor relations may be poor and difficult to change, ill will ratherthan good will may have accrued to existing brands, or facilities may beinefficient and poorly located in relation to future potential markets.3. j,4. b,5. h,6. g,7. i,8. f,9. d, 10. eCommon Stock and Preferred Stock 普通股与优先股Ⅰ. 1. d 2. c 3. c 4. c 5. a 6. bⅡ. 1. issued 2. Charter 3. spell out 4. entitled 5. merges 6. dissidents7. bring in 8. guarantee 9. distributed 10. reinvested 11. speculate12. security 13. preferential 14. liquidate 15. cumulative16. claim 17. declared 18. privilegesUnit 35Markets Hit New High; Steel Stocks Shudder 市场再创新高，钢铁股票紧缩I. 1.A 2.D 3. A 4. B 5.D 6. BII. 1. fell against 2. rise 3. red 4. solid 5. blue-chip 6 validation7. gloomy 8. sagged 9. tumbled 10. consecutive 11. flat 12. S&P Unit 36Income tax unification postponed? 推迟所得税的统一？I. 1. A 2. A 3. B 4. C 5. D 6. DII. 1 submit 2.implement 3.unified 4. confirm 5.guarantee 6.reform7 identify 8.domestic 9.ask for 10.draft 11.impact 12.calls forHow Insurance W orks 保险的作用Ⅰ. 1. a 2. c 3. d 4. b 5. a 6. dⅡ. 1. premium 2. peril 3. coverage 4. pertinent 5. assume 6. damages7. incurred 8. converted 9. generate 10. income 11. invest12. run the risk of 13. speculative 14. potential 15. purchasing16. adverse 17. unaffordable 18. reimbursementPart Seven Marketing 市场营销Unit 38The Marketing Concept 营销概念Ⅰ. 1.d 2.c 3.b 4.c 5.a 6.a 7.d 8.dⅡ. 1.marketing 2.concepts 3.vital 4.facilitate 5.coordinating 6.altering7.pace 8.expedite 9.balance 10.integrate 11.systematic 12.respective13.characteristic 14.quality-oriented 15.specifies 16.adoptUnit 39Franchising 特许专营Ⅰ.Ⅱ.7. inhibit 8. associated 9. prefer 10. provideUnit 40Personal Selling 个人推销Ⅰ. 1. b 2. d 3. a 4. c 5. d 6. bⅡ. 1. flexible 2. triggered 3. prospect 4. generate 5. facilitate 6. rapport7. canvassing 8. remind 9. stimulate 10. execute 11. demonstrated12. ongoing 13. objections 14. competes 15. orderUnit 41Advertising 广告Ⅰ. 1.b 2.d 3.c 4.d 5.a 6.bⅡ.1. advertising 2.Spiraling 3.cynical 4.fragmented 5.dispose 6.sophisticated 7.tangible 8.mirror 9.derives 10.orient 11.allocate 12.distribution 13. retail 14.advisable 15.attitudeUnit 42He’s the Master of His Domain Name 他是域名的主人I. 1. T2. F (His real home is the virtual world of the Net.)3. T4. F(The demand for .com names is great.)5. F (Eric Lyons is his business partner.)6. F (for $100 two years)7.T8. F (The operation cost nothing to run.)9. T10.TII. 1. b 2.d 3. f 4. h 5.c 6.i 7.a 8.j 9. g 10.eUnit 43Foreign Franchises Advancing into China外国特许经销商向中国进军Ⅰ.1. b 2. a 3.d 4.c 5.a 6.cⅡ. 1. World Trade Organization (WTO)2. franchiser3. trial regulation4. chain store5. convenience store6. franchisee7. profit8. brand recognition9. fake brand10. Ministry of CommercePart Eight Economy and Problems 经济与问题Opportunity Costs and Marginal Costs 机会成本与边际成本I. F F T F T F T F F FII. societies around limit services produced resources production military sell walkUnit 45The Characteristics of Monopoly垄断的特征I. T T F T F T T T T TII. recognized response profitable competition monopoly serve prices turn reasonable possessUnit 46The Characteristics of Oligopoly寡头垄断的特征I. T F T F F T T F T TII. characterizes gain choice shares preserve increases runs benefit tendency alterUnit 47What Is Full Employment? 什么是充分就业?I. T F F T F T T T F TII. unemployment disagreement reduce labor rate policies higher threatens compete fullUnit 48Demand-Pull Inflation and Cost-Push Inflation需求拉动型通货膨胀与成本推动型通货膨胀I. T F F T F T F T T TII. demand increase power production satisfy output productivity wage profits triggerUnit 49European Economic Community欧洲经济共同体I. F T F T FⅡ. D D C B C A A C C BUnit 50Barriers to International Trade国际贸易壁垒I. F T F T FII. in to out on on,on,by On,to on,on between,from Under from,inUnit 51Technology Transfer 技术转让Ⅰ. T F T F FⅡ. to/toward over,with,with on/upon,over in,to of,for,to on/upon on,with with,to in,to Despite,asUnit 52The Profit Squeeze 油价上升，收益减少I. 1. The higher costs and the crimped consumer demand.2. Each US$10 increase clips worldwide economic growth by half a percentagepoint.3. It was 5.1 per cent.4. The fuel prices deterred buyers.5. Higher oil prices and lower consumer demandII. 1. crimped 2. squeeze 3. margins 4. futures 5. clipping6. inventory7. bite8. reining in9. consecutive 10. deterringUnit 53“Green Route” the Only Road for Business走绿色经济发展道路Ⅰ. 1. T2. F (seven times that of Japan and six times that of the United States )3. F (3 million square kilometers.)4. F (by developed countries)5. TⅡ. 1.habitable 2. hailed 3. barriers 4. imposed5. environmentally-friendly6. circular economy7. sustainable8. takes no account of 9. deductions 10. vowedUnit 54Self Promotion努力打造中国品牌Ⅰ.1. F （The label means no more than an origin, because most of the commodities bear a foreign brand name.）2. T3. F (20 per cent)4. T5. TⅡ. 1. labels 2. resorted to 3. cost-tailoring 4. guarantees 5. friction6. patent7. limit the dumping8. footwear9. outlets 10. clinched11. launchUnit 55China Strives to Meet WTO Challenges 中国迎战WTOI. 1. D. 2.D 3.B 4. A 5. C 6. D 7. BII. 1. conform 2. abolished 3. arduous 4. eliminate5. enterprises6. regulation7. compensation8. revisedUnit 56France Likely to Breach EU Budget Deficit Limits法国可能违背欧盟赤字预算限定I. 1. A 2.A 3. B 4. B 5. D 6. CII. 1. pledged 2. budget 3. takes her for granted 4. suspended 5. stripped6. deficit7. disciplined8. consolidated9. halt 10. utilize11. conservative 12. banking onUnit 57Software Developer or Customer: Who Owns the Rights所有权属谁, 软件开发商还是客户?I. 1. the ownership of intellectual property rights for the software.2.the relative power of the parties, the extent of new code, and the importance ofthe software to the customer's competitive position within its industry and the cost.3.the author of the software (the developer) owns the copyright in the source codeand the customer's use is under license from the developer.4.secure copyright ownership of any of the code.5.the loss of the competitive advantage; the subsidy of the second distributor'spurchase of a similar system.6.accumulated knowledge.7. a developer give customers ownership of the entire software code.8.expertise, reputation.II. 1. h 2. g 3. a 4. f 5. j 6.b 7. i 8. e 9. c 10. dUnit 58Coal Supply Shortage still Looming in China 中国燃煤供给不足仍令人担忧Ⅰ. 1. It may, at least in the short run, result in a damper on China’s economic growth.2. The purpose of drawing up a comprehensive plan is to level off the sharpswings in supply and demand of energy so as to ensure steady, long-term economic development.3. It cracked down on small, inefficient mines.4. They may have to shut down when they run out of coal.5. It plans the national economy, and it is the top economic planner.6. The first priority for the NDRC for the present is to ease the tightened coalsupply.7. The coal prices in China will probably go up.。
英语泛读教程课件Book3-1InventedWords（可编辑）
Unit 1Invented Words The objective: To understand how English words are invented I. Related Information II. Comprehension III. Difficult Points IV. Reading Skills I. Related Information: New words appear in English every day. Do you know how these words are born? Read the following passage to find various ways English words are invented. II. Comprehension: (1) How do you understand the title, Invented Words? (2) What information can you get from the title? (the topic, the different ways English words are invented) II. Comprehension: (2) The division of the passage: a, the beginning (the introduction, the first paragraph); b, the middle (the main body, from the second paragraph to the second paragraph in page 4); c, the end (the rest of the passage) II. Comprehension: (3) The main idea of each section: The beginning: the making of English vocabulary. The three subparts of the middle: a, words from the names of people and places; b, imitative words; c, various invented words (compounds, derivatives, nonsense words); The end: Which is to be the master, the language or the user? What makes a master of language? II. Comprehension: (4) Some important sentences: (1) New words continue to come into the language at such a rate that no dictionary could possibly keep up with them. (2) As well as putting two whole words together, we also add parts of words called prefixes and suffixes to whole words. (3) Remember, the prefixcomes first, the root word second, and the suffix last. (4) Linguists guess that these are nonsense words because they have not been able to trace then back to any of the ancestor language. (5) A master of language knows what words really mean, and where they come from; knows when to use big, important ones and when to use the shorter, equally important simple ones. III. Difficult Points: (1) The difference between compounds and blends; (2) Why are the possibilities for inventing new words endless? (3) How do nonsense words become a permanent part of the language? (1) The language features of newspaper headlines: IV. Reading Skills: Newspapers and Headlines (2) The types of newspaper headlines: straight headlines; headlines that ask a question; headlines that contain a quotation; double headlines; and feature headlines. Thanks *IV. Reading Skills: Newspapers and Headlines In the present tense; omitting unnecessary words. *。
英语泛读教程3unit1text生词注释与例句
英语泛读教程3unit1text生词注释与例句英语泛读教程3（第3版）Unit 1Text :The Art of Creative Thinking Words and phrases:1.sphere n. an area or range of interest or activity; a round shape inspace; ball-shaped mass; solid figure all points of which are equally distant from a center. (兴趣或活动的)范围，领域，界限；球，球形（体）e.g. A well-known personality in the sphere of broadcasting.广播界的著名人物近义词：circle: a group of people connected in an informal way by common interests. [具有共同兴趣或利益的人形成的]圈子，…界, 社会集团She has a large circle of friends.她交际范围很广。
In political circles there is talk of war.政界人士在谈论战争。
2.distinguished. adj: having excellent quality or great fame and respect.卓越的，著名的，受人尊敬的a distinguished politician 一个卓越的政治家distinguish, verb, to see, hear, or notice as being separate, or distinct;recognize clearly, to recognize differences; to behave orperform well. 辨认出，看（听）清楚；使具有特色，使有别于…；表现突出。
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The Sherman Antitrust Act of 1890
The Clayton Act of 1914 The Robinson-Patman Act of 1936
Paragraph 3 - 8
What pricing activities should the government
What is monopoly, according to our
passage? What are the main contents of the laws mentioned in our passage?
Monopoly
In theory, an industry where one firm produces the entire
great profit? What are the goals of pricing mentioned in this part? To obtain a specific market share To achieve a specific return from sales (or: to gain certain amount of profit) To meet competition sacrifice: to dispose of (goods, property, etc.) regardless of profit
keep an eye on? Pricing fixing (maybe there is a minor spelling mistake in our books: pricing mixing) 定价 Price discrimination 价格歧视 Resale price maintenance resale price maintenance (美国厂商之间关于)不得低价转售商品的规定 Deceptive pricing be concerned with: be involved in; intervene in sth. c.f.: be concerned about: be worried about; pay attention to sth.
Withhold -- Misinterpret---v.误解，曲解 Misinterpretation---n, 误解
Tactics
Standing
Group discussion
We know that in planned economy, the
Байду номын сангаас
government intervened a lot in the economy; while at present, do you think it is still necessary for the government to regulate prices in a market economy? Please give your reasons. What practices are illegal in the matter of pricing? What goals should one have in mind when setting the price of a product?
Paragraph six
Why do manufacturers give retail prices for their goods?
And why was this sort of behavior abolished later? Resale price maintenance: is the effect of rules imposed by a manufacturer on wholesale or retail resellers of its own products, to prevent them from competing too fiercely on price and thus driving profits down from the reselling activity. The manufacturer may do this because it wishes to keep resellers profitable. Such contract provisions are usually legal under US law but have not always been allowed since they formally restrict free trade. profit margin: a ratio of profitability calculated as earnings divided by revenues. It measures how much out of every dollar of sales a retail business actually keeps in earnings. 剩余价值量或利润量同预付总资本的比率。它表示的是资本 增值的程度。 利润率 repeal: to revoke or withdraw formally or officially 撤销废除 withhold: to hold back; refrain 保留；抑止
Protection Act cover? What behavior should be punished by law concerning the sale? To have a sale based on an artificial price
The Consumer Credit Protection Act of 1968－
Paragraph 11 - 13
What is “market share”? the specific percentage of total industry
sales of a particular product achieved by a single company in a given period of time 市 场份额 What is “market position”? 市场地位 What should a company do to maintain its market position? succeeding: subsequent 随后的
Structure
Pricing
Pricing activities (4)
Goals of pricing (3)
Reading comprehension
Paragraph two:
What is the central idea of the federal laws? (to prevent unfair competition and monopoly)
which launched Truth in Lending disclosures－was landmark legislation. For the first time, creditors had to state the cost of borrowing in a common language so that you--the consumer--could figure out what the charges are, compare costs, and shop for the best credit deal. authentic: not false or copied; genuine; real erode: to eat into or away; destroy by slow consumption or disintegration 侵蚀
Paragraph four
What act can be regarded as “pricing fixing”? What are the behaviors of pricing fixing? It is an agreement between business competitors
The major forms of Monopoly Trust （托拉斯；垄断的最高形式）
Cartel （卡特尔）
Syndicate （辛迪加） Konzern （康采恩） Chinese Antimonopoly Law
(adopted at the 29th session of the Tenth National People's Congress on August 30, 2007)
Paragraph 7 － 8
What are the two kinds of deceptive pricing?
Misinterpreted credit terms 信用术语的曲解
Misinterpreted sale prices 销售价格的曲解
What content does the Consumer Credit
output of a market. In practice, in the UK any one firm that has 25% of a market is considered to have monopoly control.
原指站在市集的高地上操纵贸易，后来泛指把持和独占。
在资本主义经济里，垄断指在生产集中和资本集中高度发展 的基础上，1个大企业或少数几个大企业对相应部门产品生 产和销售的独占或联合控制。 垄断（或者称卖者垄断），一般指唯一的卖者在一个或多个 市场，通过一个或多个阶段，面对竞争性的消费者---与买者 垄断 (Monopsony) 刚刚相反。垄断者在市场上，能够随意 调节价格与产量（不能同时调节）。