新编商务英语泛读book 3 unit 1 A
新编商务英语泛读book3unit1B分析解析
Paragraph 7 － 8
What are the two kinds of deceptive pricing? ➢ Misinterpreted credit terms 信用术语的曲解 ➢ Misinterpreted sale prices 销售价格的曲解 What content does the Consumer Credit
to gain certain amount of profit) ➢ To meet competition sacrifice: to dispose of (goods, property,
etc.) regardless of profit
Paragraph 11 - 13
What is “market share”?
Paragraph six
Why do manufacturers give retail prices for their goods? And why was this sort of behavior abolished later?
Resale price maintenance: is the effect of rules imposed by a manufacturer on wholesale or retail resellers of its own products, to prevent them from competing too fiercely on price and thus driving profits down from the reselling activity. The manufacturer may do this because it wishes to keep resellers profitable. Such contract provisions are usually legal under US law but have not always been allowed since they formally restrict free trade.
英语泛读教程3第一单元Unit-1的答案与难句PPT课件
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5. awe [ɔ:] n. 敬畏;畏怯 He gazed at her in awe. vt. 使敬畏;使畏怯 He refused to be awed by the threatening
7.b 8.a
9.a 10.d
3. 11. 12. b 13. b 14. d 15.c
4. Home reading:
5. d 2. a 3. c 4.d
6. 5. d
6. a
7.a 8.c
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Important words and sentences:
1. emphasis['emfəsis] n.强调,重视,重点 [C][U][(+on/upon)]
creative thinking as in creativity in general. 6. Key: 和普通意义上的创造性一样，创造性思维
也遵循同样的原则。
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4. conjure up 凭幻想做出 I can‘t simply conjure up the money out of thin air. 我是不能像变魔术似的把钱变来。 5. head for 6. pry into 窥探
letters.
6. contemplate [‘kɔntem,pleit] vt. 仔细考虑 e.g. He contemplated the problem before making a decision. 注视,凝视 e.g. She lay on the grass, contemplating the high, blue
大学英语泛读3unit1课后答案（1）
大学英语泛读3unit1课后答案（1）大学英语泛读3 Unit1课后答案（1）ExercisesComprehension1.Reading the following statements and decide whether they are true (T) or false (F)according to the text.1 The author says that he prefers to stay with people who keep silent rather thanwith people who are too talkative. (T)2 the author believes that if one talks too much, he is more likely to err. (F)3 what the author really hates is long-winded and pointless talks full of repetitions.(T)4 According to the author, silence is gold and can always bring respect. (F)5 the author’s experience with the group of visiting Chinese scholars taught him sohard a lesson that he never went to Stratford afterwards. (F)6 the author failed to get back his money because he was ashamed of beingregarded as too mean. (F)7 the author changed his mind later and decided to keep silent most of the time,which proved to be as useless as talking too much. (T)8 what made things worse is that the author’s failure in timely communication withthe doctor put him almost in danger of losing his life. (T)2.Choose the best answer to each of the following questions based on theinformation from the text.1 we learn from the text that the author doesn’t like people who talk too muchsimply because___C_.A he is too impatient personB he believes that silence is goldC he hates a long-winded speakerD he is too busy to mix with gasbags2 The author learned from his bitter experience as a guide for a group of visitingChinese scholars that __A__.A one has to make use of speech and silence alternatelyB silence may sometimes lead to misunderstandingC talking too much may land one in troubleD money is a serious master that allows no negligence3 By saying that trip to Stratford “was certainly the most miserable one”, the authormeans that __D_.A he didn’t gain anythingB he resented the head visitor for his abruptnessC he couldn’t satisfy the visitorsD he felt he was helplessly stupid4 The author liked the nurse better than the doctor in that _C__.A she took good care of himB she spoke less authoritativelyC she was more frank than the doctorD she saved him at the critical moment5 The author’s view on speech versus silence can be boiled down to the statementthat _A__.A speech is indispensable and silence is worthwhile sometimesB silence is important so that you won’t make others hate youC silence often results in one’s physical dangerD speech shows weakness while silence shows strength6 The author’s story was told in a _D__.A properB humorousC subtleD practical3.Translate the following sentences from the text into Chinese.1 Leaving aside such gasbags who are after all exceptions rather than the rule, westill have those people who j ust do not know when to “leave well alone” when they are speaking or explaining something.废话连篇的人毕竟是个例，不是惯例，我们姑且不谈他们。
英语泛读教程3上课文+译文（Unit1-7）
Unit 11 TextInvented WordsNew words appear in English every day. Do you know how these words are born? Read the following passage to find various ways English words are invented.Scholars guess that English has about 600 000 words, but there are probably more. New words continue to come into the language at such a rate that no dictionary could possibly keep up with them. The old words which were born centuries ago in the Anglo-Saxon, Germanic and French languages make up four fifths of the English language. The other one fifth is made up partly of borrowed words and partly of three other kinds of words: words from the names of peoples and places; imitative words; and invented words.Ampere, volt and watt are all units of electricity, and they are named for the men who discovered them; Andre M. Ampere, a French physicist; Alessandro Volta, an Italian physicist; and James Watt, a Scottish engineer and inventor. Nowadays we all drink pasteurized milk, that is, milk which is clean and purified. Pasteurized gets its name from Louis Pasteur, a French doctor who invented the process for purifying milk. There are many words like this in the English language.There is no need to say anything else about these words, for they speak for themselves. You can probably think of many more.Then there are the invented words. English-speaking people have always made up words as it suited them, and they continue to do so every day. One kind of invented word is one which is made up of two other words. Dictionaries call this kind of word a compound. If you put "play" and "thing" together, you get the compound,whole words. Most prefixes and suffixes come from Latin or Greek, and each has a special meaning of its own. When we add a prefix before a word or a suffix at the end of it, we change its meaning. For example, the prefix re- means "again." If we add re- to "do" or "paint", we get two new words meaning "do again" and "paint again." Un- means "the opposite of" or "not." By adding un- to "happy" or "kind", we get "unhappy" or "unkind", meaning "not happy" and "not kind." The suffix -ness means "the condition of." "Happiness" and "kindness" are the conditions of being happy and kind. It is easy to see the meanings of unhappiness and unkindness. The word to which we attach the prefixes and suffixes is called the root word. In a word like unkindness the root word is kind.Some words, like astronaut, are made up entirely of Greek or Latin prefixes and suffixes. Astro- is a Greek prefix meaning "having to do with the stars"; naut- means "having to do with sailing." So, an astronaut is a "star-sailor." Other words can be root words, prefixes or suffixes, depending on where they come in the word. Remember, the prefix comes first, the root word second, and the suffix last. As an example, let's take the word "graph" and build several different invented words with it by adding prefixes and suffixes to it or using it as a prefix or suffix. Graph by itself means anything which is shown to us in pictures or writing. For instance, your teacher might want to keep track of your reading progress by drawing a graph of your reading test scores, or a businessman might draw graphs which show the ups and downs of his company's sales records. Now, by adding the prefixes and suffixes listed below to graph, we can make several new words. Notice that graph is part of aYou may have noticed that you can make even other words using some of these prefixes and suffixes without graph. "Biology" is the study of life. What do you think is the meaning of "biologic"? If the prefix anti- means "against," what does "antibiotic" really mean? There are hundreds of Latin and Greek prefixes in the English language, and the possibilities for inventing new words are endless. Every day, as we make new discoveries in science and technology, we invent new words to describe them. Many of these new words are combinations of root words and prefixes and suffixes which have already existed in English for centuries.Another kind of invented word is the nonsense word. Some nonsense words are used for a while by only a few people and then disappear completely from the language, never to be used again. Others, when they become popular enough and are used over a period of time, become a permanent part of the language. If enough people decide and agree on the meaning of an invented word, it is here to stay. Some examples of everyday modern words which probably began as nonsense words centuries ago are: bad, big, lad, lass, chat, job and fun. Linguists guess that these are nonsense words because they have not been able to trace them back to any of the ancestor languages. Just who invented them, and when or where remains a puzzle. Puzzle itself is one of these mystery words. No one knows where it came from.Lewis Carroll, author of Alice in Wonderland and Through the Looking Glass, was a great inventor of nonsense words. As a matter of fact, he created a whole language of nonsense. Most of Carroll's nonsense words are not used in English, except for "chortle." Chortle, Carroll tells us, is a cross between a chuckle and a snort. The word is formed by packing two different meanings together in it. The dictionary calls such words blends. A fairly recent blend, which, unfortunately, we hear almost every day, is "smog," a combination of smoke and fog.People invent nonsense words by combining certain sounds that just seem to fit the things or actions they describe. Often we make up words for anything which is basically rather silly. Spoof was invented by an English comedian some fifty years ago. It means "to poke fun at." Hornswoggle was used a great deal in the United States during the nineteenth century, and it means "to cheat." If a dishonest politician wants to hornswoggle the taxpayers, he invents a "boondoggle," which is a useless, expensive project which does nobody any good. Fairly recently someone invented the word "gobbledygook." When people talk or write using long, fancy words that really mean nothing, we call it gobbledygook. Unfortunately, many people use gobbledygook because they want to seem more important than they are, or because they don't really want people to understand what they mean or what they are doing. So, when the dishonest politician wants to hornswoggle the public with a boondoggle, he usually explains things in gobbledygook.When Lewis Carroll was writing his books the word gobbledygook had not been invented yet, but Carroll would have known exactly what it meant. Carroll loved to spoof or poke fun at people who used fancy, important-sounding words when simple language would have done better. In one part of Through the Looking Glass, Alice has a conversation with Humpty Dumpty in which Humpty Dumpty insists words can mean whatever he wants them to mean. Alice insists that this is impossible. If everyone did that no one would understand anyone else. The conversation goes like this:"But 'glory' doesn't mean 'a nice knockdown argument'," Alice objected."When I use a word," Humpty Dumpty said, in rather a scornful tone, "it means just what I choose it to mean －neither more nor less.""The question is," said Alice, "whether you can make words mean so many different things.""The question is," said Humpty Dumpty, "which is to be the master －that's all."The question is, just as Humpty Dumpty said, which is to be master. But Humpty Dumpty used words in an odd way, and that made him a master of gobbledygook, not a master of language. A master of language knows what words really mean, and where they come from; knows when to use big, important ones and when to use the shorter, equally important simple ones. Winston Churchill was a great British prime minister. He was also a great writer, truly a master of language. He said once, "Short words are best, and old words when they are short, are best of all."(1545 words) 译文：新造词英语中每天都有新词出现。
英语泛读教程3第三版 课文翻译(Text1--1-7单元)
UNIT 1 创造性思维的艺术约翰·阿代尔创造性对人类发展至美重要。
下面的文章里，约翰·阿代尔为求实的创造性思维者提供了一些颇有见地的见解和技巧。
创造性思维在今天的重要性不需要强调。
在你的职业中或工作领域,如果你能够发展提出新思想的能力,你就有竞争优势。
在你的个人生活中，创造性思维也能将你带上创新活动之路。
它可以丰富你的人生,尽管并非总是以你期待的方式。
人类创造力人类不可能凭空创造东西。
有一次，一位来宾极为仔细地参观了亨利·福特的汽车公司，然后见到了福特。
来宾心中充满了惊奇和崇敬，他对这位实业家说:“福特先生，25年前起家时几乎一无所有的人，不可能实现这一切。
”福特回答说，“这个说法可不太对。
每个人都是靠所有拥有的东西来起家。
这里什么都有——所需要的一切,它们的基本点和实质性的东西都已存在。
”潜在的材料，也就是可以做成或建构成某种东西的元素之成分或者实质的材料，都已存在于我们的宇宙。
你可能已经注意到,我们倾向于将创造性这个词用在与使用的原材料很不一样的产品上。
鲁宾斯的一幅名作，就是蓝色、红色、黄色和绿色的蠕虫般颜料在艺术家画板上的集合。
物质材料，对艺术家来说是颜料和画布;对作家来说是纸和笔——完全是次要的。
这里的创造，更多的是在大脑之中。
感知、思想和感觉都在一种观念或想象中结合起来。
当然，艺术家、作家或作曲家还需要使用技巧和技术，在画布或纸上把头脑中构想出来的东西塑造成型。
和普通意义上的创造性一样，创造性思维遵循同样的原则。
我们的创造性想象必须有可以加工的对象。
我们不能凭空产生新的思想。
如上面福特所说的那样，原材料都在那里。
有创造力的大脑在原材料中看到可能性和相关性,而创造力不强的大脑却看不到。
这一结论让我们大大地松了一口气。
你不用凭空构想新的想法。
作为创造性思维者,你的任务是将已经存在的想法或元素组合在一起。
如果最终把人们从未想过可以联系起来的想法或事物，用看似不可能却很有价值的方式组合起来，那人们就会认为你是创造性思维者。
新编实用英语综合教程3Unit1PromotingA
TV sets?
George: A lot should be done at present. First, we should make some estimates on
packaging. Many products sell better simply because of their attractive-looking
Mr. Hu: Yes, I believe so.
Ms. Li: Why do you think so?
Mr. Hu: Well, you see, with the fast development of modern technology,
4 __p_eo_p_l_e_’s_l_iv_i_n_g_c_o_n_d_it_io_n_s_h_a_v_e_g_r_e_a_tl_y_i_m_p_r_o_v_e_d_i_n_r_e_ce_n_t_y_e_a_r_s__.
What You Should Know About
1. Some basic promotion methods 2. Product prospectuses
2021/3/10
1 Unit | One
Talking Face to Face
Section Ⅰ
Section Ⅱ
Being All Ears
Miss Gao: But their products won’t be staying on the shelves of supermarkets for nothing.
We have no reason to feel relaxed.
George: That’s right.
2021/3/10
商务英语阅读第三册Unit 1 text A
Supply and Demand
Marketers who understand these economic factors do a better job of pricing their products. Demand is the amount of a product that consumers are willing and able to purchase at a given price. Only when products can actually be sold at a given price is there demand for them. Demand and price changes interact. An increase in price will usually cause the demand for the product to decrease.
After Reading
1. Find at least 2 examples of "Pricing" in your daily life and tell them to your partner. 2. Can you find some rules in pricing your salary? what factors should be taken into consideration?
Competition and Profits
Price is important as a competitive device in the marketing mix. Price is often most important in combination with the other marketing mix factors. Price is important in determining profits for the marketer. The marketer knows that price times quantity sold equals sales revenue.
泛读第三册unit1-education
Day care center / prekindergarten
Funny time
• Romantic and Waleague（同事）: "What is called romance?" She said: "Romance is obvious she does not like you, you still give her 99 roses." "Oh, What is waste?" ，" Waste is obvious she likes you, you also give her 99 roses!" She said.
Funny time
• Q: What’s the difference between a monkey and a flea(跳蚤)? A: A monkey can have fleas, but a flea can't have monkeys.
猴子和跳蚤有什么不同呢？你可能会直接的想到它
们俩是一大一小。但除此之外呢，那就是猴子身上可 以长跳蚤，而跳蚤身上却不能有猴子。这个答案很有 意思吧？
Funny time
• Bring me the winner • A: Waiter, this lobster(龙虾) has only one claw. • B: I'm sorry, sir. It must have been in a fight. • A: -- Well, bring me the winner then.
新编剑桥商务英语(高级)第三版3.1
新编剑桥商务英语(高级)第三版3.1-CAL-FENGHAI.-(YICAI)-Company One1MODULE 3 BUSINESS TOPIC3.1 Communication at workVOCABULARY Mean of communication1What does this quotation mean to you2‘Think like a wise man but communication in the language of the people.’W.B. Yeats, poet (1865-1939)2 Delete the verb that does NOT go with each type of business communication.0 an email send /draft /post1 a phone call do/make /receive2 a press release put up /issue/put out3 an advertising campaign launch/run /make4 a presentation give /make/ tell5 a meeting or seminar hold /attend /carry out6 a report produce/run/publish7 a notice put out/put up/ display8 a memo to all concerned publish/send out/circulate9 information on the Internet post/make/put3 For which of the following would you feel most confident using your English And least confidentDiscuss with your partner.a presentation a meeting a phone call a report an email4 Discuss these quotations with your partner.Have you had good experiences of dealing with companies through callcentres?Do you shop on the Internet WHY /WHYNOTWith which products or services is face-to-face contact helpful With which isit unnecessary5 Read the five extracts from the magazine Management Now on page27 andthen match each of the eight statements (1-8) with one of the extracts. You will need to use some of the texts more than one.0 You can gather a lot of customer data with modern computer systems. A1 One future trend will be more direct contact between companies and their customers._____3Business hasn’t really changed, only the media of communication._____4Companies need to think about which channel is most appropriate to their customers ’needs._______5Customers are frequently frustrated by not being put though quickly to the person they need to speak to._____6There is less human interaction nowadays, but this isn’t necessarily bad for t he customer.________MANAGEMENT NOW. APRIL ISSUEBetter communication?‘THE MORE ELABORATE OUR MEANS of communication, the less we communication.ˊThese were the words of Joseph Priestly over 200 years ago .But if that was true then ,what would he make of communications technology today?Natalie Fitzgerald asked five people working in the field what they thought.A Bill Osmond, data analystI think he’s got a good point. Powerful IT systems give companies enormous amounts of information on customer behavi or, but it’s what they can do this data that matters. A good example in recent years was Centrica, the British utility company. It acquired a big portfolio of different companies and then spent huge amounts of money on an IT system designed to cross-sell its various products and services-financial services, telephone contracts, energy supply and so on _to the customers in its different businesses. But they never managed to do it, because their IT people were unable to merge all the customer databases or to make them talk to each otherB SARAH BRIDGESTONE, former call centre managerAbsolutely. Call centres can more often act as a barrier than a help. Talk the example of a well-known mobile phone operator. When a customer calls, he’s given a list of options to choose from: dial I for bill enquiries, 2 to upgrade his handset, 3 if he has a technical problem, 4 if he’s thinking of leaving the company. From each of these he’s taken through another list of options. If he still can’t find what he is looking for, h e’s invited to ‘stay on the line until an operator becomes available’. This can take up to ten minutes, by which time he is now seriously thinking of going back to option 4 and cancelling his contract. It really seems counter-productive.C DOUG COOK, bank managerThere is no doubt that modern communication channels have depersonalized a lot of customer contact. Banks have been doing this for years, trying to commoditise the service that they offer so that they can rationalize it and make it cheaper to deliver Most transactions- bank deposits, cash withdrawals, issuing of statements-have been automated whether at a cash machine, over the phone or online. This has saved companies and the customer money. But cost-cutting is by no means the only driver- it’s a trend also driver by customer demand for a quick and flexible service.D FARHANA PATEL, online retailerIt’s just about convenience. Whether I text you a message or tell you the same message face-to-face, it’s still a message. The growth of Internet shop ping compared to that of high street shopping shows very clearly that customers want cheaper and more accessible services. Sellers like the convenience too of course. eBay started out as a market place for individuals but, increasingly, companies have used it to sell products direct to consumers. In face it’s not very different from a traditional market place. There is still a community of buyers and sellers who talk to each other and do business just the same as if they were dealing face-to-face.E BRIAN MACWHINNEY, management consultantBusinesses are often too quick to embrace new technology in order to save money or gain a competitive advantage. But applying the same solution to all types of business is never a good idea. There are cultural factors to consider. Using a call centre in India to handle enquiries about train times on railways in Europe is a bad idea because it isn’t suited to customers’ expectations. On the other hand, a European customer of a computer company doesn’t really mind if his technical problem is solved by a call centre operator in India or Ireland or Alaska, because it doesn’t require any cultural knowledge. Good communication is about finding the right channel. In time, I expect we’ll see a return to more face-to-face contact with customers and more local services.SPEAKING 1 Which of the following do you find useful When do you use it Whymobile phone email SMS MSN BlackberryVOCABULARY 3 Complete each definition with the correct word (the first letter has been written for you).0 To answer somebody, you give a reply.1 To ask for something, you make a r_____.2 To help someone remember, you give them a r_____.3 To suggest or recommend something, you make a p_____.4 To say something publicly, you make an a______.5 To say sorry you make an a______.6 To insist that someone does something, you make a d_____.GRAMMARGrammar TipOften verbs that express a similar notion will take the same form, eg dissuade discourage, deter are all followed by someone from doing.This can also be the case with opposite notions, eg agree and refuse +to do.I discouraged him from applying for the job.I dissuaded him from applying for the job.Verb patternsIn the email below, all the forms following the communication verbs (discuss, apologise etc) are underlined. Some are incorrect. Correct them.Dear Jimfor givingfor givingFirst of all, I would like to thank you (0) about giving up your time to help us.It’s very kind of you to agree (1) working with us on this project-I know you are very busy. When we last met, we discussed (2) about creating a special team to deal with complaints from customers. I have since had a meeting with Sarah, the head of the Customer Services team, and I have persuaded her (3) to join us. She suggested (4) to meet next week to put a plan in place. In the meantime, she is going to encourage her team (5) for giving their ideas.I must just tell (6) to you something which happened last week that shows how much we need a better system for dealing with complaints.Last week, a customer rang to complain (7) about having to wait one month for delivery of a DVD player. He accused us (8) to keep his money so that we could earn interest on it before delivering the product. The sales person who answered the call offered (9) giving him a discount, without even checking the history of the order. When I checked, I discovered an email from us in forming the customer when he thought the product (10) that there will be a one-month delay in delivery. The salesman was very defensive and said that he couldn’t be criticized (11) of trying to keep the customer happy!So you see, we’ve got a lot of work to do. Looking forward to hearing from you. Best wishesKarenPS Remind me (12) to pay for lunch next time!5 Put the words below into their correct place in the table.6 Complete these sentences.0 They threaten to take us to court if we didn’t pay them immediately.1 It’s a very sensitive issue. I suggest __________ an anonymous email.2 Once, in a restaurant, I complained ___________ and the manager told us to leave.3 What a waste of time! We spent three hours discussing___________.4 The company offered__________, but amazingly she refused.5 I’ve promised ___________ by tomorrow mor ning.6 I can’t believe you had to remind him ____________. That’s his job.7 The regulator accused the company ______________ in its advertisements. GRAMMER 1 Talk about one of the situations 1-4, answering the following questions. Remember to use the correct verb patterns.●When did it take place?●What happened?●Who was there?●What was sai d1 an unusual presentation or talk that you attended2 a memorable job interview you had3 a meeting where two people disagreed strongly4 an interesting business proposition that was made to youWhen I was in my final year of university, a friend asked me if I wanted to join him in a new business venture. Before I could agree to do it, I had to be sure that it was…LISTENIING Dealing with problems2 Look at this customer charter published on the website of Penco Telecommunications. How is it intended to make you feel about the company?Do you believe their promises?Penco Telecommunications… service is our passionCustomer charterOur promise. We will:respect your privacy and keep your detail confidential.offer you the best rates for national and local calls: if you find better, we’ll refund the difference.answer your calls to our customer service centre within three rings.be punctual for service visit appointments(never more than one hour late).give you impartial advice on the best telephone and technology package for you. answer any email within four hours and any letter within five days.carry out satisfaction surveys each three months to ensure you are happy with our service.3 3.1 Listen to this phone conversation between an angry customer and a call centre operator for PencoTelecommunications.1What is the customer’s problem?2What solution s does the operator suggest?3Which one does the customer accept?4 3.1 Listen again and complete the phrases that the operator uses to deal sensitively and efficiently with the problem. Use 1-3 words for each space.1 I ____________ the wait, sir.2 Can I have your number and I__________ it straightaway?3 Don’t worry, I’ll________ to you.4 He can be there by 6 pm._______________ convenient?5 I __________ understand. In ____________, I’m going to have to reschedule him for another day.6 I ____________ what I can do. Please just___________ for a moment.7 Would that be___________________8 If you ____________ tell me your mobile number, I can get that activated immediately.SPEAKING Handling calls sensitively5 Work with a partner. Take it in turns to make the call or receive the call. Study each situation and then act out the telephone conversation. Deal sensitively with each problem. Look at the notes below and prepare your telephone calls.Student A1 You work for a parcel delivery company. Your computers have been behaving strangely today. Receive the call from a customer.2 You ordered a fish tank from a mail order company. The picture in the catalogue showed a complete fish tank with heater, air pump and fish. But when it arrived it was just a glass box. Telephone to complain.3 It is 6:30 in the morning. You receive a call from someone that you don’t know. You don’t like receiving unsolicited calls at home.4You work in the service department of an electricity company. You receive a request which is not really possible to satisfy.Students B1 You have ordered delivery of a new laptop computer. When you track the order on the internet, you find that it has gone from Ireland to HongKong. You live in London. Telephone to find out what’s happening.2 You work for a mail order company that supplies aquariums and accessories. You receive a call from an unhappy and confused customer.3 You work for a promotions company for a fitness club. You call potential customers in the evenings to offer them a free month’s trial of their loca l gym. Make the call.4 While at work you suddenly realise that you have left your iron on at home –in a small village one hour’s drive away. Telephone the electricity company to see if they can cut of the electricity supply to your house.。
泛读教程第三册unit1~18答案全
泛读教程第三册unit1~18答案全Unit 1 Reading Rtrategies Section AWord Pretest1----5 B C (3: no correct answer, suggested one: tired condition in the eyes) B B6----10 A (7:no correct answer, suggested one: capable of being developed or used) C C B Reading Skill2----5 CBCA 6----9 BBAA Vocabulary Building11.a.practicable/practical b. practice c. practicesd. practicable/practicale. practiced2. a.worthless b. worthy c. worthwhile d.worthe.worth3. a.vary b.variety c.variation d.various/variede.Various4. a.absorbing b.absorbed c.absorb d.absorptione.absorbent21. a.effective b.efficient c.effective2. a.technology b.technique3. a.middle b.medium c.mediumClozeGoing/about/trying expectations/predictions questions answersPredictions/expectations tell know/foretell endDevelop/present worthSection B1----4 TFTT 5----8 CBCC 9----11 TFF 12----17 CAACCASection C1----4 FFTF 5----8 FTTTUnit 2 EducationSection AWord Pretest1----5 ABACC 6----11 ABABCCReading Skill4----6 CBB1----6 FTFFTTVocabulary Building11. mess2. preference3. aimlessly4. remarkable/marked5.decisive6.shipment7. fiery8.physically9.action 10.housing2 1. a.aptitude b.attitude2. a.account b.counted c. counted3. a.talent b.intelligenceClozeOther just/only has some/many than refuse see/know/understand that without If ready/willing/educated/taughtwrong/incorrect/erroneousSection B1----5 ACCCC 6----10 CCCAC11----14 BABASection C1----6 CCDDACUnit 3 Body LanguageSection AWord Pretest1----5 ABCCB 6----9 DCDCReading Skill2----5 BABC 6----10 AACBCVocabulary Building1admission admit admissible admissibly reliance rely reliable reliablydefinition define definite definitely assumption assume assumed/assuming assumedly/assuminglybehavior behave behavioral behaviorally variety vary various/varied variously/variedly part/partiality part partial partially manager manage managerial managerially correlation correlate correlative correlativelyadaptation/adaption adapt adaptive adaptively 21.a. inspired b. aspired c. inspired2.a. token b. badges c. token3.a. contemporaries b.temporary c. contemporaryClozecommunicate ways/means/ones using/saying in ofmessage meet/have/encounter/experience causes meaning to eyesSection B1----6 BABBAC 7----12 FFTTTF 13---15 CCB Section C1----4 BBDD 5----8 BCCA1----6 FFTFFTUnit 4 AnimalsSection AWord Pretest1----5 CACAA 6----10 BBBCCReading Skill2----5 BBAC 6----10 BCCAAVocabulary Building11. moist2. betrayal3. exclusively4. inhumane5. amazed/amazing6. endangered7. marvels8. deadly21.a. dessert b. deserted2.a. favourite b. favourable c. favourable3.a. awarded b.reward c. awardedClozeparents idea at/by seen landmarks instance/example migrate guide/direct pole effect/influence It/This if/whether experiments Section B1----3 CCB 4----6 FTF 7----10 BCAC 11----15 CBACCSection C1----5 FFTFF 6----10 FTTFTUnit 5 HistorySection AWord Pretest1----5 CAABC 6----9 ACCCReading Skill2----6 CABCB1----6 FFTFTTVocabulary Building1assumption assume assumed/assuming assumedly/assuminglyacknowledgement acknowledge acknowledged acknowledgedlyreflection reflect reflective reflectively domination dominate dominant dominantly category categorize categorical categorically implication imply implicative implicatively reassurance reassure reassuring reassuringly definition define definite definitely21.a. Historical b. historic2.a. rejected b. resist3.a. test/analyze b. analyzedClozeexisted/appeared over head/brain body found language use/value/significance/importance single passed ahead survival/existence handling/overcoming Section B1----6 CABCBB 7----12TTTFTT 13----15 CAC Section C1----4 BBAA 5----8 ACBCUnit 6 LanguageSection AWord Pretest1-----5 CACBA 6----10 BACAB 11----12 AB Reading Skill3----6 CAAC 7----10 ACCAVocabulary Building1availability avail available availably conquest conquer conquering/conquered conqueringlyluxury luxuriate luxurious luxuriouslyorigin originate original originally occurrence occur occurrent 无副词形式system systematize systematical/systematic systematicallyphonology 无动词形式phonological phonologicallydecision decide decided/decisive decidedly/decisivelyvariety vary various variouslysuperiority 无动词形式superior superiorly21.a. peculiar b. particular c. particular2.a. assess b. access c. access3.a. resources b. sources c. sourcesClozesex Men differs compliment/words complimentingcauses makes languages have outside understood have use circle/world/field Section B1----5 CBBBA 6----10 CBCCB 11----15 CBACC 16----17 BA Section C1----5 BBCAB 6----10 BACCBUnit 7 SpaceSection AWord Pretest1----4 ABAB 5----8 CBACReading Skill1----4 BBBC 5----8 CBCBVocabulary Building11. deduced2. behaviour3. adhere4.replacement5. option6.delicacy7. enormous8. pursuit21.a. inquired b. required c. inquire d.required2.a. compatible b. comparable c. compatible d. comparable Clozesatellite some space asked/wondered life sort/kind orbiting/going/circling have living were believe ownsolar where likely living throughSection B1----5 FTFFT 6----10 TTTTF 11----12 FF13----18 BBCACCSection C1----5 BCBCC 6----8 AED1----6 EBAFDCUnit 8 WomenSection AWord Pretest1----5 BCABC 6----10 BBCCAReading Skill1----5 CBABC 6----10 BCCCCVocabulary Building1occupation occupy occupational occupationally segregation segregate segregated discrimination discriminate discriminating/discriminatorydiscriminatingly/discriminatorilyenforcement enforce enforceable enforceably exclusion exclude exclusive exclusively perseverance persevere persevering perseveringlyconviction convict convictive convictively amendment amend amendablesuperficiality superficialize superficial superficiallyspectator spectate spectatorial21.a. job b. career c. jobs d. career2.a. principal b. principles c. principal d. principle3.a. feminine b. female c. feminineClozeacceptable domestic property wages husband divorce claims legal suit permitted make excluded lacked belonged determined Section B1----5 BACCC 6----10 CACCC 11----16 AABBAC 17----19 TTF Section C1----6 CCAACBUnit 9 CitiesSection AWord Pretest1----5 BAABC 6----10ACBBA 11----12 BC Reading Skill1----5 CACCB 6----10 BBBBA 11----12 CB Vocabulary Building11.typifies2. dominant3. familial4.competitive 5. vibrate6. descended7. departure8.boom9. countless 10. symbolizes21.a. recreation b. recreates c. recreation2.a. rhythm b. rhyme c. rhymes d. rhythm ClozeSea within of divides built/constructed/completedCelebrated inside/in attract together when Section B1----5 FTFTT 6----10 CCBBC11----15 BAACC 16----17 ACSection C1----5 BAACA 6----10 BCCCCUnit10 Cross-Cultural CommunicationWord Pretest1----5 CABCB 6---10 BBBABReading Skill1---5 CBCAC 6---10 CCABBVocabulary Building1consequence consequent/consequential consequently/consequentiallysophistication sophisticate sophisticated sophisticatedlyreference refer referable referablyconversation converse conversational conversationallyspace space spatial/spacious spatially/spaciouslydetachment detach detachable/detached detachably/detachedlyintervention intervene interveningtype typify typical typically21.a.assure b.ensure c.assured d.ensure2.arises b.raised c.rise d.raisede.arisen3.clue b.cues c.clue d.cueClozewell separating/isolating is own close need look order respect followprior sign/cue help was/were else Section B1---5 BBCTT 6---10 FBCAC 11---15 ACTFFSection C1---5 TFFTF 6---8 FFFUnit 11 Information Retrieval Section AWord Pretest1---5 ACBCB 6---8 ABBReading Skill1---5 BCBAC 6---10 CCCCC Vocabulary Building1.information inform informative informatively specification specify specific specifically addition add additional/additive additionally/additivelyspecialty specialize special specially narration narrate narrative narratively extension extend extensive extensively origin originate original originally explosion explode explosive explosively ambiguity ambiguous ambiguously establishmentestablish established1.extension2. ambiguity3.original4.specified5. additional6.unambiguously7.explosion/doc/548496f9941ea76e58fa047b.ht ml rmation9.specialized 10.narrative 11.establishment2.1.a.transform b.transferred c.transferredd.transformed2.a.lonely b.alone c.lonely d.alone Clozelibrary amounted own burned/destroyed by counties’ send suggestion/proposal librarySection B1---5 ACBCB 6---10 ACCAC 11---17 ABABBABSection C1---5 BCACC 6---10 CBCCCUnit 12 EnvironmentSection AWord Pretest1---5 CCBBC 6---12 AACCCBAReading Skill1---5 CABBC 6---8 CBBVocabulary Building1.1.reaction2.mass3. polluting4.planetary5.suspicious6.alarming7.emitted8.emerged 2.1.a.warned b.threatened2.a.spread b.spread c.sprayed3.a.emergency b.emergenceClozesolve communities creative prevention disposal resources recycling waste increase place measures amountSection B1---5 FFTTB 6----10 CACFT11---15 FFABC 16---18 CBCSection C1---5 BCAAC 6---8 CBCUnit 13 MedicineSection AWord Pretest1---5 ABAAC 6---10ABCBAReading Skill1---6 CCBABB 1---5 FTFTTVocabulary Building1.symptom symptomize symptomatic symptomaticallylonging long longing longinglyaddition add additional/additive additionally/additivelymanifestation manifest manifest manifestly depressiondepress depressed/depressing depressedly/depressing invariability invariable invariablyseparation separate separate separately condemnation condemn condemnable condemnablyimagination imagine imaginary imaginarily affection affect affecting affectingly2.1.a.remedies b.recipe c.remedy d.recipe2.a.alternate b.altered c.alternate d.alter3.a.acknowledged b.knowledge c.acknowledged Clozestep acknowledge prevent essential physician due physical psychosomatic disease confidence symptoms thorough emotional upsettingSection B1---5 CBCAB 6---10 CBBCB 11---15 ABCAC Section C1---5 TFFFT 6----10 FTFFFUnit 14 EvolutionSection AWord pretest1---5 BCABA 6---8 CBAReading Skill1---4 CACC 1---4 TTFTVocabulary Building1.1.reluctant2.evolution3.attributed4.catastrophic5.associate6.indifferent7.emerged8.stir 2.1.a.evolved b.revolves c.evolved2.a.dismay b.dismal c.dismal d.dismay3.a.contribute b.attributed c.contributedd.attributedClozecharacteristic/trait/nature changed/had to longget/eat possessed/developed/had stretched/lengthened longerpassed After have theoryeffect/influence notion/idea changeSection B1---5 DABFT 6---10 FTFDA 11---17 DBACFTF Section C1---8 TFTFTFTFUnit 15 TransportationSection AWord Pretest1---5 BBADA 6---11 DBBDCCReading Skill1---5: A A C C C 6—10: B B A B BVocabulary Building1.prevention prevent preventive preventively federation federate federal federally inadequacy / inadequate inadequately deception deceive deceptive deceptively prosperity prosper prosperous prosperously life live live/living/alive /effect effect effective effectively evaluation evaluate evaluable/evaluative / resident reside residential residentially vision vision visional/visionary visionally/visionarily1. evaluation2. federal3.prospertiy4. residential5. effect6. are living7. deceptively8. preventive/effective2.1.a.simile b.,metaphor2. a.ultimate b.unanimous c.ultimated.unanimousClozetransportation distance/away ground Stem trains electric station/stop name train threetrains stairs/steps passengers/people Section B1---6 D C D C C C 7---12 C C A B C B Section C1--- 8 C C A C C C C CUnit 16 TimeSection AWord pretest1-8: C C B B B B B CReading skill1-6: B A C C B CVocabulary building1.1. identification2. arbitrary3. practical4. foundation5. logic6. dictatorial7.occurence8. revise 2.1. a. presentation b. representation c. presentationd. representation2. a. base b. base c. basis d. basisClozeclocks wall pendulum ground/floor wood makers names clocks/timepieces invented/created/madefake/false/imitatedSection B1.A2.A3.C4.F5.T6.F7.T8.T9.T 10.T 11.B 12.C 13.C 14.C 15.A 16.ASection C1-8: A B A D D D C AUnit 17 TelevisionSection AWord Pretest1---5 CCACA 6---10 BCCBCReading Skill1---3 CCC 1---7 TFTFFFTVocabulary Building1.contradiction contradict contradictory contradictorilycenter center central centrallyseduction seduce seductive seductively necessity necessitate necessary necessarily visibility visualize visible visibly mobilization mobilize mobilizable mobilizably function function functional functionally dominance dominate dominant dominantly selection select selective selectively vocality vocalize vocal vocally1.visibility2.necessities3.seductive4.mobilize5.central6.functioning7.vocal8.dominant9.contradictory 10.selected2.1.a.immersed b.emerged c.immersed d.emerged2.a.dormant b.dominant c.Dormant d.dominantClozenumber happening house said graduates viewing TV school cases children reaches/draws imitate watching practice face backSection B1---1 CBBCB 6---10 FFFTC 11---15 ACBBC Section C1---5 TTFTF 6---10 FFFTTUnit 18 Poetry Questions on “If”1---5 AAABCQuestions on “The Rose Family”1---3 ABBQuestion on “My Candle Burns at Both Its Ends”1—3 BBC Questions on “The Negro Speaks of Rivers”1---3 CBBQuestions on “I Wandered Lonely as a Cloud”1---5 ACCBC 6---7 BCQuestions on “Sonnet 29”1---5 ABBCBQuestions on “In School Days”1---4 ABBC。
新编商务英语阅读教程Book 3 Unit1 Part 1 Text A
Equilibrium price is not static but changes as demand and supply increase and decrease.
Exercise
Comprehension Vocabulary
Assignment
Preview text B
Thank you!!!!
Equilibrium price
Customers want a lower price, and at the same time, marketers want a higher price, so the price they make an exchange is the equilibrium price.
New terms and words
specified price 特定的价格 hold back 储备 equilibrium price 均衡价格
Importance of Price
Extremely important,
Marketing mix consists of product, promotion and distribution costs . Each directly affects the price.
New terms and words
marketer 专营特定商品的商号或者商 人 vinyl 聚乙烯的 rink （溜冰场） equilibrium 平衡，均衡 interact 相互作用，相互影响 static 静止的，不变的 dissimilar 不同的，不相似的
Competitionபைடு நூலகம்
泛读教程第三册第一单元
• Their relationship can be demonstrated _7__ these events. It finally _8___ to me that love is a personal thing, and no two relationships are _9___. That’s why my husband had __10__ about marrying me the day before our wedding seeing my harpy Mom and henpecked father, but made up his mind when my Dad winked at him in smile.
• I just want to find a place safe and sound.
• I’m truly and sincerely obliged go you． • To us, first and foremost，is to learn，to
learn and to learn.
together through thick and ____. • Suddenly the relationship is __ the rocks.
Something didn’t ___ out any more. • We tried to make ___. • But she couldn’t ____ with me any more. • She admitted she had an ___ with my friend Mike. • We decided we should go ____ ways.
Reading Course Book III
英语泛读教程3第三版答案(免费版)
英语泛读教程3第三版答案(免费版)自己整理的哦!Unit 1 Text: A. c B. bdabb ddc D. addad cdb Fast Reading: dbdda abaad cbbdc Home Reading: dacdd aabUnit 2 Text: A. b B. ddbcd cca D. badda caac Fast Reading: dbbdc bdbdb cddbd Home Reading: cbdcc dbbdUnit 3 Text: A. d B. badab bdddc D. bddba cbcaa Fast Reading: cbbba ccdda ccdad Home Reading: dbcbd dbdbUnit 4 Text: A. c B. ddbcd dc D. abdbb addad Fast Reading: dbccd bdadd badcd Home Reading: dadac bcdUnit 5 Text: A. c B. abdaa dcbd D. dbabb dabcb da Fast Reading: caabd cbddc cdbab Home Reading: bccdb dcUnit 6 Text: A. b B. cbcab ddad D. badaa cbaac Fast Reading: cabcd aadcb ccdab Home Reading: ccdcd abcUnit7 Text: A. d B. acbda dcaac D. abaac daccd ad Fast Reading: daada cddbc bdcdb Home Reading: cbadb cddbcUnit 8 Text: A. c B. cddcc dccb D. abdac aaa Fast Reading: ccacd bbdad babdd Home Reading: dbdbc cbcdUnit 9 Text: A. c B. bccbc dbba D. dcbab dacba c Fast Reading: dcbca bccbc bcddd Home Reading: dcdca bdUnit 10 Text: A. c B. cdccd bacac D. dcdbc acadc bd Fast Reading: dbdcc dccdb bddca Home Reading: cadcb acbbUnit 11 Text: A. d B. adacc dcb D. abacb dcaab adc Fast Reading: dcdab ccbda ccbca Home Reading: bcadb bcdddUnit 12 Text: A. b B. bbbdd ccc D. cdccd acdba dca Fast Reading: bbddc dbdbc cdcdd Home Reading: bcdcc badbb cUnit 13 Text: A. c B. cdcad bab D. cbada cabdb Fast Reading: cdacc caccd bdbdb Home Reading: bdbcc bddUnit 14 Text: A. c B. ddcad dab D. dacad babad b Fast Reading: ddabb bddca dcccb Home Reading: cdcda ddUnit 15 Text: A. c B. abbac bccdb b D. babcc aaacd bb Fast Reading: caccb accdc ddada Home Reading: cdacd ddc。
泛读教程第三册unit 1-unit 9
Unit1一、1.please figure out the total cost.-----work out2.Many readers do not realize how much faster they can read and they plod along at the one-third their possible speed all their lives.-----read slowly3.The students spend so many hours reading every day that they get eyestrain.-----pain in eyes4.Although they live in the big city now ,,they still cling to their small town values.---stick to5.The bodyguard should always remain alert.-----attentive6.It is the common Chinese notion that the elderly should be respected.---idea7.You are wasting your potential on this job.----hidden ability8.Look out of the window and you can savor the view of the mountain.----appreciate9.Many of this writers used to study in writing clinics.----workshops10.Her objective is to get a college education.----aim二、1.your suggestion sounds good,but i am afraid that it is not practicable/practical.2.You must combine theory with practice.3.This boy practices playing the piano every day. That is why he can play so well now.4.The rocks are so hard in the mountain that to build a road through it is not practical/practicable.5.This old man is practiced in catching snacks.6.This “diamond” is made of glass and is almost worthless.7.She is such a beautiful and clever girl and he is not worthy of her.8.Although it is so hard to work in the desert,the fact that we will certainly find oil here make our work worthwhile.9.This historical site is worth a visit.10.These discoveries are of little worth.11.Good readers learn to vary their reading speed when they read different materials.12.If you don‟t know where to spend the holiday, you can send for the holiday brochures which can give you the most variety.13.There is a variation of ten pounds in weight.14.We have various/varied opinions on this project.15.Various kinds of birds are described in this book.16.This novel is so absorbing that he forgets it is time for supper.17.He was too absorbed in the newspaper to hear the bell.18.In winter, we should wear dark colored clothes which can absorb the sunlight.19.This small factory faces absorption into a big one.20.This material is as absorbent as sponge.21.He measures adopted by the government to reduce unemployment were effective.22.He is efficient at his job.23.The law is no longer effective.puter technology is developing at an amazing fast pace.25.He has the greatest technique with customers.26.I was right in the middle of reading her paper when she phoned.27.He is a man of medium height.28.Those clothes must be washed at medium temperature.Unit2一、1.after world war 2,the “beatniks”appeared in America who had long hair,wore strange clothes, and were strongly against social convention.-----unconventional people.2.Don‟t try to persuade me to buy this painting;it is not worth a hill of beans.-----anything3.Carol flaunts before her classmates her new coat which she bought yesterday.----show off4.She has a natural aptitude for music.---ability5.She pleaded with the officer the give her a ticket.----asked in a begging way6.My brain may be old, but it is not addled.-----confused7.He was the glee club manager, but he couldn‟t sing a note.---singing club8.His checkered career is full of ups and downs.----uneven9.The child‟s stubbornness infuriated the mother.----angered10.Mozart was a child prodigy; he composed a symphony at the age of seven. -----unusually clever child11.Though he was of obscure birth, he became a successful statesman later in life.---unknown12.Your room is in a mess, tidy it up at once.13.She is a good wife. She always considers her husband‟s preference when she prepares the meals.14.Having lost his job, he wanders in the street aimlessly every day.15.There is no marked difference between those two kinds of fish.16.At the decisive moment, his comrades came to rescue him.17.All the goods there are ready for shipment.18.He is afraid of his father who has a fiery temper.19.It is true that men are physically strong than women.20.He talks a lot about changing his bad habits but never takes any action.21.Many people will benefit from the government‟s housing scheme.二、1.does she show any aptitude for music?2.He shows a very positive attitude to his work.3.He had to submit the account of his expenditure.4.I felt that all my years there counted for nothing.5.We counted the passengers and found two were missing.6.She possesses a remarkable talent for music.7.When the water pipe burst, the child had the intelligence to turn off the water at the main.Uint3一、1.don‟t make any snap decision until you have calmed down.---hasty2.I try to be broadminded but do feel antipathy toward people who are dirty and untidy.----dislike3.Scientists assume that there is life on Mars.---suppose4.Simon Bolivar‟s aspiration was to establish democracy in South America.---ambition5.It was his firm conviction that every effort should be made to preserve world peace.-----belief6.The employees gave the retiring man a watch as a token of their esteem.---symbol7.His generosity is one of her most pleasing traits.----characteristics8.Only an artist can perceive the fine shades of color in the painting.-----notice9.A person‟s stance sometimes can tell a lot about him.----ways of standing二、1.admit----admission----admissible----admissibly2.Rely----reliance----reliable----reliably3.Define----definition----definite----definitely4.Assume----assumption----assumed/assuming----l y5.Behave----behavior----behavioral----behaviorally6.Vary----variety/variation----various/varied----variously/variedly7.Part----partiality/part-----partial----partially8.Manage-----management/manager-----managerial----managerially9.Correlate-----correlation-----correlative----correlatively10.Adapt----adaptation/adaption----adaptive----adaptively三、1.his noble example inspired the rest of us to greater efforts.2.The hard-working student aspired to become an author.3.The Lake District scenery inspired Wordsworth to write his greatest poetry.4.A white flag is used as a token of surrender.5.They were wearing badges that said “Nuclear Power -----No thanks!”6.Our troops encountered only token resistance.7.Beethoven and Napoleon were contemporary.8.Students often find temporary jobs during their summer holidays.9.Contemporary reports of past events are often more interesting than modern historians‟ view. Unit4一、1.diligent police work should help eradicate crime.-----remove2.The price of the pelt of the sheep has dropped in the market.-----fur3.The room is exclusively for woman.-----only4.The playground is the children‟ s favorite haunt.---place where they often go5.The boy showed ingenuity in making toys out of scraps of discarded wood.-----cleverness6.The hunters use wooden ducks as decoys to attract the flock.-----lures7.The military government has banned strikes and demonstrations.-----forbidden8.The leopard is stronger than any of the great predators-------animals that eat other animals9.Let‟s meet halfway and each pay half the damage.-----compromise10.The lovers arranged a secret renderzvous------appointment11.Winds from the sea are usually moist.12.If i do that, it will be a betrayal of my principles.13.Does the panda live exclusively on bamboo.14.It is inhumane to treat animals cruelly.15.On hearing the news, there was a amazed/amazing expression on her face.16.Nobody know how much his life was endangered then.17.Television is one of the marvels of modern life.18.This is one of nature …s deadly poisons.二、1.i have had enough of fish, shall we move mo to dessert.2.He deserted his wife and children and went abroad.3.Who is your favorite writer?4.Her request met with a favorable response.5.It is encouraging to receive a favorable report on one‟s work.6.The judge awarded substantial damages to the victims of the explosion.7.Is this how you reward me for my help?8.She has been awarded a scholarship to study at Oxford.Unit5一、1.there were deeper tensions underlying last week‟s outburst.-----behind2.I don‟t subscribe to the idea that money can bring happiness.-----support3.The Old Testament tells of the covenant the Jews made with God.----agreement4.The war was a time of tribulation for all of us.-----suffering5.This version of what happened flies in the face of all the evidence.----is contrary to6.The government has succumbed to pressure from the press.----give in7.She was garbed in Indian shawls.-----dressed8.Horseback riding help the weary statesman shed his tensions.----get rid of9.It is often difficult to discern the truth of an event from a newspaper report.-----see clearly 二、1.assume----assumption----assumed/assuming-----assumedly/assumingly2.Acknowledge----acknowledgement------acknowledged-----acknowledgedly3.Reflect-----reflection-----reflective-----reflectively4.Dominate----domination-----dominant-----dominantly5.Categorize-----category-----categorized/categorical-----categorically6.Imply-----implication-----implicative-----implicatively7.Reassure-----reassurance-----reassuring-----reassuringly8.Define-----definition-----definite-----definitely三、1.historical research has proved that Trojan War was a real event.2.The ending of the cold war is a historic event.3.He is very depressed because the manuscript of his novel was rejected.4.When i saw the condition the children were in,i couldn‟t resist asking their mother what she thought she was doing.5.The scientists are going to test/analyze the ore for iron6.He has not analyzed the result of the experiment yet.Unit6一、1.wearing cosmetics does harm to the skin.-----makeup2.We can‟t afford to spend money on luxuries.-----expensive and unnecessary goods3.Tea originated in China; it was once an exotic drink in Europe.-----foreign4.Even saints have been known to resort to violence.-----use5.The bank arranged a loan of 500 dollars for home improvements.-----sum of money lent6.You must exploit every opportunity to learn new things.----utilize7.America has assimilated many people from Europe.------absorbed8.Are you familiar with the phonological rules of the English language?------pronunciational9.The flower looks like a species of rose.-----kind10.Orange trees are alien to Canada.------foreign11.Sensitive people are quickly touched by something beautiful or sad.----delicate12.The old woman turned hysterical at the loss of her dog.-----widely emotional二、1.avail-----availability/avail--------available--------availably2.Conquer-----conquest/conqueror--------conquered/conquering-------conqueringly3.Luxuriate------luxuriation/luxury-------luxury/luxurious/luxuriant-------luxuriously4.Originate-----origin/origination--------original-------originally5.Occur-------occurrence-------occurrent6.Systematize-----system/systematization-------systematic/systematical-----------systematically7./------phonology------phonological------phonologically8.Decide-----decision-----decided/decisive------decidedly/decisively9.Vary----variation/variety------various/varied-----variously10./------superiority-------superior------superiorly三、1.this food has a peculiar taste, do you think it is all right?2.Is there any particular color you would prefer?3.Is there anything in particular you would like for dinner?4.It is difficult to assess the impact of the president‟s speech.5.The only access to the farmhouse is to across the fields.6.Students must have access to a good library.7.China is rich in natural resources.8.Is the water polluted at the source or further downstream?9.He cited many sources for his book.Unit7一、1.i give him my pledge that i would vote for him.----promise2.Her words stung him bitterly.-----hurt3.The federal budget must be approved by Congress.-----financial plan4.They do not have enough money to sustain a strike.-----maintain5.We had a substantial tobacco crop this year.-------large6.What does it feel like to be a civilian again after 20years in the army.------private citizen7.The members were unanimous in approving the project.-------in complete agreement8.The World War Two has brought changes to the fabric of that country‟s society.-------structure9.According to the investigation,he deduced that the criminal had already left the city.10.You have to judge a person according to not only his words but also his behavior.11.If you decide on a plan to accomplish the project, you should adhere to it.12.You worn-out bike tyers need replacement. Otherwise you will soon have no bike to ride.13.Do i have any option on the job? Or must i do it?14.Nowadays crabs have become a rare delicacy for many ordinary people.15.He is rich;he has an enormous amount of money.16.He likes reading novels, so you can say reading novels is his pursuit.二、1.she inquired of me the most politely whether i wished to continue.2.The situation required that i should be there.3.We must inquire further into the matter.4.I have done all that is required.5.The couple separated because they were not compatible.6.The achievements of an athlete and a writer are comparable.7.This printer is compatible with most personal computers.8.His work is comparable to the very best.Unit8一、1.sentimentality is traditionally considered a feminine quality.----womanly2.Some people have a bias against foreigners.------prejudice3.Boys and girls are segregated in this school.------separated4.Smoking is prohibited on school grounds.------banned5.The police must enforce the law.-----carry out6.It is Congress that institutes the laws in this country.------establishes7.He turned his back on those against him.-----ignore8.Thousands of spectators jammed the stand to watch the football match.------people9.She has only a superficial understanding of economics.------shallow10.The steel industry was geared toward the needs of war.------adapted to二、1.occupy-----occupation------occupational-----occupationally2.Segregate-----segregation------segregated----------/3.Discriminate--discrimination---discriminating/discriminatory---discriminatingly/discriminatorily4.Enforce------enforcement------enforceable-------enforceably5.Exclude------exclusion----------exclusive-----------exclusively6.Persevere---perseverance----------persevering------perseveringly7.Convict--------conviction---------convictive---------convictively8.Amend-------amendment-----------amendable---------/9.Superficialize-------superficiality---------superficial-------superficially10.Spectate---------spectator----spectatorial----/三、1.he got a part-time job as a gardener.2.After graduation from college she chose an academic career.3.Thousands of workers lost their jobs when the factory closed.4.He is a career diplomat, which means he is a professional one.5.The principal aim of the policy is to bring peace to the area.6.Discussing all the details will get is nowhere; we must go back to basic principles.7.The Danube is one of the principal rivers of Europe.8.She seems to have no principle at all when it comes to the question of making money.9.The little boy speaks like a girl. He has a feminine voice.10.The male voice is usually deeper than the female.11.“Lioness”is the feminine form of “Lion.”Unit9一、1.the swallows arced across the sunset sky.-----flew in a curve2.You can breathe the incense of cedar in the garden.----sweet smell3.The old cathedral is dwarfed by the skyscrapers that surround it.----made appear small4.The bus stumbles to the countryside.-----moves slowly and heavily5.The romance of the sea beckoned the old sailor.-----attracted6.It was one of those English country houses with cavernous rooms.-----vast and dark7.A detective story usually has an intricate plot.-----complicated8.Before dinner there is always a hustle and bustle in the kitchen.-----busy action9.Alexander Graham Bell astounded the world by his invention of the telephone.----astonished10.The museum has a display of valuable antiques.-----ancient and valuable objects.11.The doctor‟s dilemma was whether he should tell the patient the truth.-----difficult choice12.A gourmet always wants the best food,not the most.--person who is expert in the choice of food13.She typifies the bored housewife.14.Do you know the dominant motive in his behavior?15.Many of his families have high blood pressure; it is a familial disease.16.Their exports are becoming less price competitive.17.His footsteps upstairs make the old house vibrate.18.The sun descended behind the hills.19.His departure for France increased her sense of frustration.20.There has been a big travel boom in the past few years.21.There are countless ships in the river.22.A dove symbolizes peace.二、1.his only recreations are drinking beer and working in the garden.2.The play recreates life before the war.3.Gardening is a form of recreation.4.The music those tribesmen are playing contains some incredibly complicated rhythm.5.To amuse his colleagues he wrote his report in rhyme.6.Beef rhymes with leaf.7.That girl will be a great dancer---she has got a natural rhythm.。
新编商务英语听力3前七单元部分答案
新编商务英语听力3Unit IPart I (A)1-6 FTTTTFPart I (B)1-5 CBACCPart II (A)a.established statistics / wholesalers / retailers / intermediaries / trade journals / directories /international organizations / what countries are now importing his type of productsb.the cultural and social background / the languages / religionc.the relevant government policies / limited / restricted / high taxd.the distribution of goods / the development of sales channels / altitude /humiditye.political risk / distribution systems / local legal systemPart II (B)1.what product / designs and functions2.the product itself /look like / color / shape / size /the success or failure3.costs / where and to whom the product is sold / the competitor’s prices / the cost of rawmaterials / the cost of production4.intermediaries / the end-usersUnit 2Part I (A)1-5 BCACBPart I (B)1.one of the major decisions2.ensure the exporter’s survival / help maximize his profit3. a clearly defined pricing objective4.the cost of producing the product / the type of product /the overseas market environment / thecompetitive condition there5.alert to the changes / adopt appropriate measuresPart II (A)1. a. Fixed / that must be paid to keep the business runningb. Variable / the expenses that varyc. Total / the sum total of the fixed and variable costs2.salesmen’s / salaries / packing /marking /handling3.bears the burden / reduces the net returnPart II (B)1.Handbags.2.Frances, United States, Germany, Japan and South Korea3.14 and 404.Mostly in France and only a fraction (less than 10%) in China5.LongChamp brought out its Chinese distributor and localized the managementUnit 3Part I (A)1-5 BCABBPart I (B)1-7 TFFTTTFPart II (A)1-4 CBACPart II (B)a)Investment environmentb) A financial and trade centerc)Tens of billions of yuand)It can provide data communication, convention television, magnetic card telephone,video telephone and electronic correspondencee)By building a thermal power plantUnit 4Part I (A)1-5 FTFFTPart I (B)1.raise funds / offering their share / invests in the compan ies / owning the companies’ stocks2.interests / control / payout ratio3.dividends / some benefit from changes / payment on dissolution of the company4.renminbi-denominated / domestic investors / denominated in US dollars and Hong Kongdollars / listed in Hong Kong5.economics, bank’s interest rates, changes in tax rates andsocial or political stabilityPart II (A)1-5 RFFTTPart II (B)1.investing in stock market / when the company goes bankrupt2.to get dividends / sent to investors / is to sell the stock at a higher price than they formerlybought3.owning a variety of stocks4.management issues of the company / amass enough stocks to be able5.research management’s competenceUnit 5Part I (A)1.buying and selling financial instruments, including stocks, options, and futures2.providing places for buyers and sellers to trade securities, stocks, bonds3.in the primary market / investors, not companies , earn the profits or bear the losses4.protect investors / receive exactly what they pay for5.The New York Stock Exchange (NYSE) and the American Stock Exchange (AMEX) SectionBPart I (B)1. A bull market is when everything in the economy is great: people are finding jobs,GDP isgrowing and stock is rising2. A bear market is when the economy is bad, recession is looming and stock prices are falling3.If a person is pessimistic and believes that stocks are going to drop , he or she is called a“bear”4.During the bear market people usually use a technique called short selling or just wait on thesidelines until they feel that the bear market is nearing its end5.The safest way to prevent yourself from making mistakes is to buy stocks and invest in themarket by regularly making fixed size investment, and holding your investments for a long period of timePart II (A)1. a stock valuation method / financial /economic analysis / stock prices2.financial reports / competing products / industry comparisons / and economy-wide changes3.the study of prices and volume / future stock price or financial price movements / anticipatewhat is “likely” to happen4.not an exact science / considerable experience5.measuring / assessing risk / developing strategies /maximize returnsPart II (B)1-4 DBBAUnit 6Part I (A)1.unexpected / negligence or other causes/ an accident2.provide protection / loss of their property3.the value of the property / the scope of the insurance coverage4.remove the risk / transfer all or some5.recover from the financial consequences / poking the resources / pay for the lossesPart I (B)1-5 FTFFTPart II (A)1-5 FTFFTPart II (B)1-6 BCCABBUnit 7Part I (A)1.Because they want to provide income replacement to their beneficiaries if they die and theyalso want to achieve investment goals2.Study it and its company3.Young people4.Your Health might deteriorate and you could be unable to get another policy becausepremiums can increase dramatically as you age6.Because your premium dollars are invested in the company’s general portfolio and you aren’tpersonally managing that investmentPart I (B)1-5 FFTTFPart II (A)1.Take your time / essentially useless2. a significant reduction3.Don’t buy policies / place restrictions4.Think twice about / not needed5.save moneyPart II (B)1.your flight has been cancelled / new flights2.your bag was lost / locate your bag / emergency prescription3.without your wallet / emergency cash / travel documents4.cancel your trip / non-refundable deposits / pre-payments5.if it’s lost / if it’s delayed / if it’s stolen6.slip and fall / can help you find7. a terrorist incident occurs / to cancel your trip。
英语泛读教程3 unit 1text生词注释与例句
英语泛读教程3（第3版）Unit 1Text :The Art of Creative Thinking Words and phrases:1.sphere n. an area or range of interest or activity; a round shape inspace; ball-shaped mass; solid figure all points of which are equally distant from a center. (兴趣或活动的)范围，领域，界限；球，球形（体）e.g. A well-known personality in the sphere of broadcasting.广播界的著名人物近义词：circle: a group of people connected in an informal way by common interests. [具有共同兴趣或利益的人形成的]圈子，…界, 社会集团She has a large circle of friends.她交际范围很广。
In political circles there is talk of war.政界人士在谈论战争。
2.distinguished. adj: having excellent quality or great fame and respect.卓越的，著名的，受人尊敬的a distinguished politician 一个卓越的政治家distinguish, verb, to see, hear, or notice as being separate, or distinct;recognize clearly, to recognize differences; to behave orperform well. 辨认出，看（听）清楚；使具有特色，使有别于…；表现突出。
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• When strong distaste for a style has set in and it can no longer be sold at any price, the fashion is in its obsolescence stage.
• Besides price-changing, are there any other factor (s) influencing the revenue?
• (customers; competition; general economic conditions; etc.)
• What does a marketer do to ensure an effective price of his product?
Paragraph 9 - 11
• What aspects do the costs and expenses of a product include? (production costs & operating costs) ➢expenditure in making the product ➢employees’ wages ➢shipping charges (运输费用) ➢advertising & selling costs ➢business taxes ➢costs of major accessory equipment & operating supplies ➢research & development costs
Seasonal merchandise
• merchandise for different seasons or special festivals, such as Valentine’s Day, Easter, Back to School, Halloween, Baking Season and Christmas.
• 1954年，詹姆士·麦克拉摩(James Mclamire)及大卫·艾杰敦(David Edgerton)在美国佛罗里达州迈阿密共同经营创设第一家 Burger King 餐厅。两位“汉堡王”创办人始终抱持着要提供给顾客合理 的价格、高品质的产品、快速的服务以及干净的环境的理念。“ 汉堡王”遍布于美国的各个角落。
➢ a measure of quality ➢ a competitive device ➢ determining profits for the marketer
Paragraph two
• What are the different reactions of customers towards the change of price?
• What do you think is the most important factor that affects the price of merchandise?
Structure of our text
Pricing
Importance of Price
determining profits
Marketing Mix (4Ps)
• Product • Price • Placement (or, Distribution) • Promotion • This will be discussed in great detail in
Unit 3
Burger King 汉堡王
• Burger King是美国最大的fast food连锁之一，和 Mc和 KFC号称三 巨头。在全球61个国家及地区拥有超过11,220间分店。
Paragraph four - six
• What’s the formula mentioned in this paragraph? ➢ revenue = price per item * quantity sold
• Based on this formula, how can a marketer increase the sales revenue?
• Promotional activities such as designer appearances, institutional advertising, and charity fashion shows, which will appeal to the fashion leaders of the community and also enhance the store’s fashion image.
• pricingБайду номын сангаас• promotion • distribution • marketing mix • inferior • sales revenue • operating supplies • break-even point • seasonal merchandise • substitute • retailer • purchasing power • equilibrium price
Unit One Pricing
Discussion
• Suppose you have developed a new product, how will you fix its price? What elements will you put into consideration?
• (e.g. its own value; its packaging; the competitor’s price; the potential market; etc.)
• (to lower the price per item) • Usually, some other factors will be
combined with price-changing in selling. Can you name some of them. (changing display location; increasing advertising; etc.)
Fashion merchandise
• Being able to recognize and predict the different stages is vital to success in both the buying and the selling of fashion.
• Every fashion cycle passes through five stages: (1) introduction, (2) rise, (3) culmination, (4) decline, and (5) obsolescence.
• “火烤汉堡”最具特色；提供更多青菜及水果；提供个性化汉堡
• “汉堡王”目前在亚洲的新加坡、日本、韩国、泰国都有门店， 进军内地市场之前，“汉堡王”已经在我国的台湾和香港地区开 设了门店。2005年6月27日，“汉堡王”在中国内地的第一家门店 在上海静安区开业。
Vocabulary
• 定价 • 促销 • 经销 • 销售组合 • 质量次的 • 销售总收入 • 营业用品 • 盈亏平衡点 • 季节、时令性商品 • 取代；代替 • 零售商 • 购买力 • 均衡价格
• (too high – not worth; too low inferior)
• In the opinion of customers, what is the relationship between price and quality?
Paragraph three
• What’s the general practice of a marketer when faced with a large stock of products?
a measure of a competitive
quality
device
Factors Affecting Price ( 5 factors)
Reading Comprehension
• Para 1 – 6 • How important is price to product-selling?
Paragraph 19 - 21
• What is supply ? • How do the changes of supply and
price interact? Or: How does the change of price influence supply? And vice versa? • What is equilibrium price ? Will it change?
• (extra service: credit; gift wrapping; salespeople; etc.)
Paragraph 17 - 18
• What is the brief definition of demand according to our passage?
• How do the changes of demand and price interact? Or: How does the change of price influence demand? And vice versa?
• (collect all useful information; watch the reactions of customers & competition; adjust the price)