商务英语泛读2unit2PPT课件
商务泛读 unit 2
Text B
Words and expressions: 1. Special words or terms 2. Nameplate 3. Ears 4. Motto 5. Headline 6. Subhead 7. Straight news 8. Feature news
9. follow-up news 10. Illustrated with picture 11. Caption 12. Lead paragraph 13. Column 14. Index 15. Entertainment section 16. Reviews 17. Business section 18. Stock market reports 19. know-how 20. Circulation of newspaper
Unit 2
objectives
To enable students to know the relation between marketing and people. To enable students to know the definition and the sense of “marketing” To enable students to know about the newspaper and its function. To practice reading for gist and specific information Time Allotment: 4 periods
Part B fast reading
Questions: 1. What does the sentence “And yet, they say, it might have been someone from the block --- …“ imply (Line 3, paragraph 1)? 2. Who was Izzy Fettner? a. a landlord of the building b. a superintendent of the building c. a doorkeeper of the building d. an employee of the building’s master
unit 2 泛读.ppt
3. The villager’s life was turned upside down but Nasir and his family were as happy and pleased as before.
(contrast)
(Para. 4) … but still the citizens of the village were not happey.
Part III: (Paras. 7 – 12): The task of developing critical societies is a Herculean one.
Para. 7: topic sentence and background information.
Paras. 8 -- 10: There are many barriers to critical thought. -- Para. 8: human egocentricity, sociocentricity, self-delusion, narrowmindedness -- Para. 9: fear, human insecurity, human habits, bureaucracy -- Para. 10: Then for us who are teaching, student resistance to critical thinking is an obstacle.
… Nasir and his family were happy and pleased.
4. The village became the same as it was before, thanks to Nasir’s wish.
• The children could not wait anymore …
泛读课程2Unit2
泛读课程2Unit2Unit 2: Music > Section A > TextA History of Music in AmericaCountry and Folk MusicThe people living in the Appalachian Mountains are sometimes called "hillbillies." The first settlers there came from the British Isles, and they brought their folk music with them. This music, mixed with the blues, became hillbilly music.Later, as hillbilly music became more popular, it was called country music. Country songs are often sad stories of love and broken hearts. In the 1920s people listened to country music on the radio. Not all country people were farmers. Many worked in the mines and factories. They also loved country music and it became the music of the working people.During the 1930s America had many economic problems. Workers expressed their troubles in the folk music of the time. Folk songs are like country songs but they are more traditional and more serious.They don't just talk about love, they tell about the lives of ordinary people. Woodie Guthrie was a folk song writer during the 1930s. He traveled around the country and wrote songs about the poor people.During the 1950s folk music became popular again. Martin Luther King wanted to improve the lives of black Americans. He led peaceful marches to change the laws in the US. The marchers sang old folk songs like "We shall Overcome."In the 1960s many people were against the war in Vietnam. Folk singers like Bob Dylan and Joan Baez wrote anti-war songs like Dylan's "Blowin' in the Wind," and other songs about theproblems of American society. Folk music continued to be the most political of all music in America.Rock 'n' RollThe 1950s were an exciting time for music in America. The economic problems of the 30s and the war of the 40s were over. America was rich again. A new group of people became important—American teenagers. For the first time in history young people had money to spend. They had a new way of dressing, new hairstyles and new dances.In the early 50s slow romantic songs were still popular. But teenagers wanted dance music with a good beat, and so they began to listen to R & B (rhythm and blues) on the black radio stations. Rock and roll music had a strong dance beat. The musicians played electric guitars and the music was loud and fast. American teenagers loved it.About the same time, the owner of Sun Record Company, Sam Phillips said "If I could find a white man who had the Negro (black) sound and the Negro feel, I could make $1 billion." He found his wish in Elvis Presley, the king of rock and roll. Elvis became a new American hero and young people copied his hairstyle, his dress, and his music.Soul, Disco and RapAfter World War II a large number of black people moved from the South to the big industrial cities like New York, Detroit, and Philadelphia. Many black people lived in poor parts of the city such as Harlem in New York. Musicians wrote and sang about life in the big cities. Life was hard but music and dancing made it a little easier.Popular black music had a strong beat for dancing. At first this music was called rhythm and blues. By the 1960s it was calledsoul.Soul music was always dance music but in the 1970s a new dance music became popular—disco. Disco is a kind of soul music, often with Latin rhythms. Discos opened up all over America. At discos, the music was on records (discs), not live. Many of the disco musicians were black, but disco dancing was popular with most Americans.In the 1980s a number of black musicians became superstars, for example: Prince, Michael Jackson and Whitney Houston. Some old stars like Tina Turner and Aretha Franklin made new hit records.Rap is a very skillful kind of fast street talk, with a strong rhythm. It began with young black people in the big cities. When rap talking is combined with music it is called rap music. Rap music became very popular in the 1980s.New and OldBy the 1970s rock music had become complex, with long guitar passages. It was not easy to dance to this music. Dance music was mostly disco, but many young people were bored with this. They preferred a new kind of rock music. It was loud and simple with a strong beat. This music was called Punk or New Wave.In 1981 a new TV station MTV was started. Twenty-four hours a day this station played music videos. These videos became very popular. Soon every hit song needed a video to go with it.The 1980s was a time of new trends, but more traditional rock music also continued to be important. Heavy metal groups, with their long hair and loud music, looked and sounded a lot like the groups of 20 years before.In the 1980s, like in the 1960s, musicians and music fansbecame concerned about many problems in the world. They were worried about the environment and about starving people. Videos like "Live Aid" were made by musicians to help solve world problems.Music of TodayToday we rely so much on technology for everything and music is no exception. There is a variety of music but the central genre is pop. There are hundreds of artists in pop music, which is why the genre is so diverse. Music of today uses technology for basically everything, even buying/downloading music. We have computers with us constantly, laptops, phones, iPods, etc. Our society is built on computers.In the present, music is written all to do with love; falling in love, breaking up, suggesting things, and an occasional other subject. Some songs have no meaning at all and are just for pleasure of dance or listening, like Lady Gaga's "Just Dance".A lot of people listen to music, few actually hear what it is saying. Going back to technology, in some songs it is used so much that there's barely any singing. Some songs are created almost all on the computer. The Black Eyed Peas' "Just Can't Get Enough" has lots of technology involved in the song and other songs.We have come very far in technology and taken a small step backward in song messages. Things will just keep getting more advanced and music will show us how.。
商英泛读2 PPT精髓
UNIT6Part A Text AQuestions:1 What is insurance? How does it work?Insurance is the protection against loss by sharing the risk with others. By sharing the risk , each of the people who have made insurance receives some protection against the possibility of major economic loss.(The working of insurance see paragraph 4-5)2 What’s self-insurance? Can a person self-insure himself? How? 2. Self-insurance is setting aside money regularly to provide enough cash to cover possible financial losses. A person can self-insure himself by regularly placing money in their savings accounts to cover possible financial losses.3 Is insurance the only way to protect people against financial losses? Ifnot, what are other measures people take?For what reasons are these measures not so popular as insurance?.A; a. setting aside savingsb. making investments by buying bonds and stocks.B ; They are not so popular as insurance because:a. the money set aside may not be big enough to protect himself against large and long- term financial losses.b. the bonds and stocks are risky.II. Translation:1 Situations such as these in which you chance the possibility of financial economic loss are called economic crisis. (Line 6-7, para. 1) 1.这种可能碰巧遇上经济损失的情况就叫经济危机2 They regularly put aside savings to pay for small financial emergencies or to tide them over in case of temporary loss of income (line 2-3, para. 3). 。
商务英语2
A Brief Introduction
• Employment and unemployment rate is one of the most important issues of every government in the world .Statistics on unemployment and the labor force are among the most carefully designed and comprehensive economic data a nation collects. High employment rate is both an economic and a social problem.
A Brief IБайду номын сангаасtroduction
• Generally speaking, economic growth is the main factor affection a country's unemployment rate. To be specific ,the variation of a country's domestic demand, investment, and export usually causes the change of its unemployment rate. Besides, a country's industry structure, its education system and other country's economic situation also affect a country's employment. • There are three kinds of unemployment: frictional unemployment, structural unemployment and cyclical unemployment.
商务英语课程课件Unit2
● Telecommunications / Media ● Vehicle manufacturing ● IT / Electronics ● Engineering ● Construction ● Pharmaceutical ● Energy ● Airline ● Other
Can you match the types of business in the box to the pictures?
2.1.2. Listen to the first part of a talk about ACT Systems
Corporation and complete the following fact sheet.
ACT Systems Corporation
Headquarters in __S_a_n_F_r_an_c_is_c_o_ Specializes in __m_e_c_h_a_ni_ca_l_t_es_t_in_g_&__si_m_u_la_ti_o_n_e_q_ui_p_m_e_n_t __ Factories located in ___U_S, Britain , ___F_r_a_nc,e___G_e_r_many
1） When it was started or founded and who its founder was. 2）What is the company’s line of business? 3）What products it makes or what services it provides. 4）Its sales figures. 5) Its structure. 6）How many people work for it: how many employees it has. 7）Where its headquarters are: where it is based. 8）Whether it does business overseas. 9）Where its factories or plants are located (if it’s a manufacturing company). 10）How many branches or retail outlets( shops) it has (if it’s a retail organization). 11）Whether it sells business-to-business, or whether it’s a retail organization selling to
大学英语泛读第二册unit 2PPT
Teaching Focus 1. Comprehension and Appreciation of the Texts; 2. Vocabulary & Grammar; 3. Reading Strategy; 4. The skill of recognizing restatement; 5. Fast reading and exercises.
1. There is not a shadow of doubt that he stole the money. 2. In the cynical words there was indeed a grain of truth. 3. The strength of love is big enough to cause the person to forget all, but actually as small which cannot hold just a sand of envy.
second-class carriage（二等车厢）
Second-class carriage is the lower class of railway coach carrying passengers. Second Class is the class of travel which is below that of First Class. In the UK, it was renamed to Standard Class by British Rail during the early 1990s.
Text A: Background information
1.Luigi Pirandello
路伊吉· 皮兰德娄
世纪商务英语阅读教程2-(基础篇)unit-2PPT课件
3
Reading Skill Focus
Reading Long Sentences
Long sentences are usually complicated and difficult to understand. They often consist of one or several of the following sentence elements:
大连理工大学出版社
第五版 （基础篇II）
总主编：刘杰英 主 编：余金好 王洗薇 王显辉 审 校：Chuck Thode
1
Unit 2 Career Management
The career management process begins with setting goals or objectives. To be specific about your goals, you need to be fully aware of your talents and abilities and have adequate knowledge of career opportunities. Career management is a continuing process that is a necessity for adapting to the changing demands of the business world. The outcome of successful career management should include personal fulfillment, work/life balance, goal achievement and financial security.
商务综合英语课件Unit 2
d Read the article again and find examples of the following types
of expressions.
Key
expressions that show a tendency:
tends to be, may be, show a tendency, generally like, can be, are likely to be, have a tendency to be while, though, on the other hand
f Listen to a talk about what makes a good salesperson. Number
the points in the order they are mentioned.
Script Key
1. be a good listener _________ 5 2. pick up on a person’s personality traits _________ 1 3. like people and recognize their needs and wants _________ 4 4. create an emotional link with the customer _________ 2 5. sell products that you like _________ 6 6. recognize indecisiveness and help customers to make a decision _________ 3
Lesson 3 Sales have increased by 20%
Lesson 4 Dealing with the customer Lesson 5 Dealing with complaints Lesson 6 Buying and selling on the Internet
新编剑桥商务英语unit_2ppt课件ppt课件
A: A project manager. 4. Q: what / responsible?W_h_a_t__ar_e__y_o_u_r_e_s_p_o_n_s_ib_l_e_f_o_r_?________
A: Growing and maintaining customer relationships. 5. Q: where / based? _W__h_e_r_e__ar_e__y_o_u_b_a_s_e_d_?_________________
.
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Speaking: Asking questions about jobs
0. Q: why / like/ the company? Why do you like the company?
A: It’s like a family.
How long have you been
1. Q: long / working / the company?w_o_r_k_in_g__f_o_r_t_h_e__co_m__p_a_n_y_?___
4. 带薪休假的福利，包括带薪公假和带薪休假(Paid Holidays and Paid Vacations)。、
其他的福利，例如交通补贴(Local Conveyance Allowance)、住房补贴 (Housing Allowance)、伙食补贴(Meal Allowance)、旅游津贴(Holiday Bonus)。
A: Two years. 2. Q: when / join? _W__h_e_n_d_i_d__yo_u__j_o_in__(t_h_e__c_o_m_p_a_n_y_)?__________
A: In 1978. 3. Q: was / first job? _W__h_a_t_w_a_s_y_o_u_r__f_ir_s_t_j_o_b_?_______________
英语泛读2unit2music省名师优质课赛课获奖课件市赛课一等奖课件
Discussion
What do you usually look for when you listen to music?
Major Types of American Music
Hip Hop R&B Jazz country music Soul Classical
e.g. Handsome, smiling, and smart, he was an immediate hit.
3) a shot that reaches its target击中目旳
e.g. Jim is still recovering from that hit on the head.
term 1) a school semester n.学期
2) a word or expression with a special meaning 术语
e.g. chemical terms 3) a set period of time任期; 期限
e.g. An American President's term of office is four years.
Disco Rock & roll Rap music Punk Heavy metal Pop music
rock n. 岩石；摇滚乐 v. cause (someone or something) to move gently to and fro or from side to side 轻轻摇动，使轻轻摆动，使轻轻晃动
note 1) A musical sound音符 2) A quality of voice口气，口吻
e.g. There was a note of scorn in her voice. 3) A record or reminder in writing统计，笔记
外研社2024新标准商务英语阅读教程2-教学课件U2
Internal communication is the heartbeat of any organization
nurture
to help a plan, an idea, a feeling, etc. to develop e.g. The company's leadership is committed to nurturing a supportive work environment that encourages employee growth and innovation.
Internal communication is the heartbeat of any organization
mock
not real, but intended to be very similar to a real situation, substance, etc. e.g. Before the official product launch, the team conducted a series of mock presentations to refine their pitch to potential investors.
Internal communication is the heartbeat of any organization
strategic leadership
a manager’s potential to express a strategic vision for the organization, and to motivate and persuade others to acquire that vision e.g. The board appointed a leader known for strategic leadership to steer the company through its next phase of growth.
《商务英语泛读》ppt课件
2. What measures did they take when nations sensed a threat to their domestic economics?
Nations, sensing a threat to their domestic economies, sought to protect themselves from further disturbances by erecting various barriers to trade.
18
Pre-class Task 1: Read text B once for the main idea. Do not refer to the notes, the glossary, or dictionaries.
19
Pre-class Task 2: Read text B a second time for a better understanding of the main points and discuss the following questions.
20
1. How would you define international trade?
International trade can be defined as the exchange of goods and services produced in one country with those produced in another.
3
Text A History of International Trade
4
Pre-class Task 1 Read text A once for the main idea. Do not refer to the notes, the glossary, or dictionaries.
世纪商务英语综合教程专业篇II Unit 2(课堂PPT)
1. Listening Listen to the conversation and choose the best answer for each question.
1. What are they talking about?
A. The fashion in season.
B. The purchasing of fashionr Psychology
Text A
Behaviors can also be affected by external influences, such as culture, sub-culture, locality, royalty, ethnicity, family, social class, past experience reference groups, lifestyle, market mix factors. For example: In India, most online consumers shop during their lunch hours, and when they are at work. This could be because of not adequate Internet Connectivity at homes.
5
Unit 2 Consumer Psychology
Text A
1. Reading Read the passage about the marketing concept and answer the following questions.
1. What is consumer psychology about? 2. Why do people study consumers’ mind? 3. What can influence consumers’ decision? 4. What influence does brand have on consumers? 5. What is the general purchasing process of a consumer?
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SEC 3 Background Information
Monetary Policy Monetary policy is the process a government central bank, or monetary authority of a country uses to control 1)the supply of money, 2) availability of money and 3) cost of money or rate of interest to obtain the growth and stability of the economy. Current monetary policy: Moderately easy monetary policy
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SEC 3 Background Information Functions of Money 1) a medium of exchange 2) a unit of account 3) a store of value 4) a standard of deferred payment
Unit 2
Money and Its Functions
1
Money and Its Functions
知识目标 1. 了解货币的基本知识。 2. 掌握货币及功能的常用语言表达。
能力目标：1.根据上下文猜词悟义的能力； 2. 跳读的能力
2
Contents
1
Introduction
12
Lead-in
11
SEC 3 Background Information Types of money 1) Commodity money 2) Representative money 3) Fiat money 4) Commercial bank money
12
SEC 4 Notes and Comments
(income) d. c. They have a lot of money?
(wealth)
5
SEC 3 Background Information Definition of Money:
Money is anything that is generally accepted as payment for goods and services and repayment of debts.
3
Background Information
4
Notes and Comments
15
ቤተ መጻሕፍቲ ባይዱ
Reading Skills
6
Practice
7
Assignment
3
SEC 1 Introduction
Teaching Aim: This unit will give some general knowledge of money and its functions. The students will be asked to read the passage and make a conclusion from the discussion of the questions arisen from studying passage. It will be helpful for the students to learn the following units on money & functions.
4
SEC 2
Lead-in
Some topics for discussion in class: What does the word “money” mean in the
following expressions: a. How much money do you want for this? b. (price) c. b. How much money do you make?
The unit of account
Key Words and Expressions
defer 延迟 barter 以货易货 commodity商品 quote 报价 inflation 通货膨胀 token 象征 monetary 货币的
economize 节约 illegal 非法的 enforce 强制执行 unit of account 记账
9
SEC 3 Background Information
Monetary Policy Monetary policy is the process a government central bank, or monetary authority of a country uses to control 1)the supply of money, 2) availability of money and 3) cost of money or rate of interest to obtain the growth and stability of the economy. Current monetary policy: Moderately easy monetary policy
6
SEC 3 Background Information Development of Money:
Barter → Shell → Copper → Silver or Gold (Coins) → Paper money → Credit Card / Electronic Money
7
SEC 3 Background Information Development of Money:
单位
legal tender 法定货币 Iou= I owe you 借据
13
SEC 4 Notes and Comments Structure of the Text:
Money & its Money & its functions functions
The medium of Exchange