新编商务英语泛读book3unit1B分析解析只是课件
新编商务英语泛读book3unit1B分析解析
Paragraph 7 － 8
What are the two kinds of deceptive pricing? ➢ Misinterpreted credit terms 信用术语的曲解 ➢ Misinterpreted sale prices 销售价格的曲解 What content does the Consumer Credit
to gain certain amount of profit) ➢ To meet competition sacrifice: to dispose of (goods, property,
etc.) regardless of profit
Paragraph 11 - 13
What is “market share”?
Paragraph six
Why do manufacturers give retail prices for their goods? And why was this sort of behavior abolished later?
Resale price maintenance: is the effect of rules imposed by a manufacturer on wholesale or retail resellers of its own products, to prevent them from competing too fiercely on price and thus driving profits down from the reselling activity. The manufacturer may do this because it wishes to keep resellers profitable. Such contract provisions are usually legal under US law but have not always been allowed since they formally restrict free trade.
《泛读教程》_第三册(Unit1~Unit10)
《泛读教程》第三册王守仁(Unit1~Unit10) 参考答案Unit 1Section AWord PretestBCBBBAACCBReading SkillCBCABBAAVocabulary Building1 practicable practice practices practical practiced2worthless worthy worthwhile worth worth3vary variety variation various various4absorbing absorbed absorb absorption absorbent21effective efficient effective2technology technique3middle medium mediumClozegoing expectations questions answers predictions tell know end develop worthSection BTFTT CBCC TFF CAACCASection CFFTFFTTTUnit 2Section AWord PretestABACCABABCCReading SkillCBB FTFFTTVocabulary Building11mess 2preference 3aimlessly 4remarkable 5decisive 6shipment 7fiery 8physically 9action 10housing21aptitude attitude2account counted counted3talent intelligenceClozeother just has some than refuse see that without if ready wrongSection BACCCCCCCACBABASection CCCDDACUnit 3Section AWord PretestABCCBDCDCReading SkillBABCAACBCVocabulary Building1Admission admit admissible admissiblyReliance rely reliable reliablyDefinition define definite definitelyAssumption assume assumed assumedlyBehavior behave behavioral behaviorallyVariety vary various variouslyPart part partial partiallyManager manage managerial manageriallyCorrelation correlate correlative correlativelyAdaptation adapt adaptive adaptively21inspired aspired inspired2token badges token3contemporaries temporary contemporaryClozeCommunicate ways using in of message meet causes meaning to eyesSection BBABBAC FFTTTF CCBSection CBBDDBCCA FFTFFTUnit 4Section AWord PretestCACAABBBCCReading SkillBBACBCCAAVocabulary Building11moist 2betrayal 3exclusively 4inhumane 5amazed 6endangered 7marvels 8deadly21dessert deserted2favourite favorable favorable3awarded reward awardedClozeParents idea at seen landmarks instance migrate guide pole effect it if experimentsSection BCCB FTF BCACCBACCSection CFFTFFFTTFTUnit 5Section AWord PretestCAABCACCCReading SkillCABCB FFTFTTVocabulary Building1Assumption assume assumed assumedly Acknowledgement acknowledge acknowledgedly Reflection reflect reflective reflectively Domination dominate dominant dominantly Category categorize categorical categoricallyImplication imply implicative implicativelyReassurance reassure reassuring reassuringlyDefinition define definite definitely21historical historic2rejected resist3test analyzedClozeExisted over head body found language use single passed ahead survival handlingSection BCABCBB TTTFTT CACSection CBBAAACBCUnit 6Section AWord PretestC ACBABACABABReading SkillCAACACCAVocabulary BuildingAvailability avail available availablyConquest conquer conquering conqueringlyLuxury luxuriate luxurious luxuriouslyOrgin orginate original originallyOccurrence occur occurrentSystem systematize systematical systematicallyPhonology （这个是没有动词形式的）phonological phonologicallyDecision decide decided decidedlyVariety vary various variouslySuperiority （这个是没有动词形式的）superior superiorlyPeculiar particular particularAssess access accessResources source sourcesClozeSex men differs compliment complimenting causes makes languages have outside understood have use circleSection BCBBBACBCCCCBACCBASection CBBCABBACCBUnit 7Section AWord PretestABABCBACReading SkillBBBCCBCBVocabulary BuildingDeduced behavior adhere replacement option delicacy enormous pursuitInquired required inquire requiredCompatible comparable compatible comparableClozeSatellite some space asked life sort orbiting have living were believe own solar where likely living throughSection BFTFFTTTTTFFFBBCACCSection CBCBCCAEDEBAFDCUnit 8Section AWord PretestBCABCBBCCAReading SkillCBABCBCCCCVocabulary BuildingOccupation occupy occupational occupationallySegregation segregate segregated（这个没有副词）Discrimination discriminate discriminating discriminatingly Enforcement enforce enforceable enforceablyExclusion exclude exclusive exclusivelyPerseverance persevere persevering perseveringlyConviction convict convictive convectivelyAmendment amend amendable（这个没有副词）Superficiality superficialize superficial superficially Spectator spectate spectatorial （这个没有副词）Job career jobs careerPrincipal principles principal principleFeminine female feminineClozeAcceptable domestic property wages husband divorce claims legal suit permitted make excluded lacked belonged determined Section BBACCCCACCCAABBACTTFSection CCCAACBUnit 9Section AWord PretestBAABCACBBABCReading SkillCACCBBBBBACBVocabulary BuildingTypifies dominant familial competitive vibrate descended departure boom countless symbolizesRecreation recreates recreationRhythm rhyme rhymes rhythmClozeSea within of divides built celebrated inside attract together whenSection BFTFTTCCBBCBAACCACSection CBAACABCCCCUnit 10Section AWord PretestCABCBBBBABReading SkillCBCACCCABBVocabulary BuildingConsequence（这个没有动词形式）consequent consequently Sophistication sophisticate sophisticated sophisticatedly Reference refer referable referablyConversation converse conversational conversationally Space space spatial spatiallyDetachment detach detachable detachablyIntervention intervene intervening（这个没有副词）Type typify typical typicallyAssure ensure assured ensureArises raised rise raised arisenClue cues clue cueClozeWell separating is own close need look order respect follow prior sign help was elseSection BBBCTTFBCACACTFFSection CTFFTFFFF。
商务英语综合教程 第三册第1课
Learning Points Part I: Lead-in
Unit 11
Part II: Text A Part III: Text B Part IV: Exercise and Quiz
Do you know these world famous entrepreneurs? Who is your favorite one?
education in America has experienced three stages: fragmentary exploration, gradual optimization and legitimation, and its characteristics are: entrepreneurial culture is the endogenetic environment of the development of entrepreneurship education.
1. Forbes: 美国著名的出版及媒体集团福布斯 2. Richard Branson: 英国维珍集团董事长理查
德•布兰森
3. Steve Jobs: 苹果电脑的现任首席执行官兼创
办人之一史蒂夫•乔布斯
4. Henry Ford: 美国福特汽车公司的建立者亨利•
福特
5. Philip Green: 英国零售业大亨菲利普•格林
• albeit • overwhelming • assume • presumably • accumulate
• demoralize • frustrated • resentful • glamour • arrogant
Structural Analysis
Parts Paragraphs
新编商务英语泛读book 3 unit 1 A
• When strong distaste for a style has set in and it can no longer be sold at any price, the fashion is in its obsolescence stage.
• Besides price-changing, are there any other factor (s) influencing the revenue?
• (customers; competition; general economic conditions; etc.)
• What does a marketer do to ensure an effective price of his product?
Paragraph 9 - 11
• What aspects do the costs and expenses of a product include? (production costs & operating costs) ➢expenditure in making the product ➢employees’ wages ➢shipping charges (运输费用) ➢advertising & selling costs ➢business taxes ➢costs of major accessory equipment & operating supplies ➢research & development costs
泛读教程第三册答案Unit 3PPT精选文档
Break the habit of reading and
reading
• Use the card for breaking rereading habit
• use a card or a folded-up piece of paper above the line of print to block the words after you read them. Draw it down the page slowly and evenly and try to read the passage before you cover the words up. This helps break you of the habit of reading and reading a passage over and over again. It makes you pay more attention the first time. Be sure to push the card down faster than you think you can go. Slide the card down once per page.
3
SUBVOCALIZATION
• ---talking while you read, either in your mouth, your throat, and or in your head--or all three at some point. It is not always bad given what and why you are reading, but in most cases, since you already know many of the words and structures you are reading, sub vocalizing is a bad habit that offers you some security for sure that you think you may need, but for the average student who needs to read a lot of stuff, it can be deadly. There is a time and place for sub vocalizing, but it does indeed limit your reading speed to 200-250 words per minute or lower, because that is about as fast as you can talk!
泛读全新阅读III U1 课文难点&习题答案
College English Reading Course 3Unit OneText 1 A White HeronDifficult language points in the text1. Sylvia felt a part of the gray shadows and the moving leaves. (Line 5)felt a part: felt to be part of2. But she said her name, and dropped her head like a broken flower. (Line 21)dropped: lowered3. "You might do better if you went out to the road a mile away ..." (Line 32)do better: have more success4. Sylvy, step round, and set a plate for the gentleman! (Line 35)step round: hurry up5. If she climbed it early in the morning, she could see the whole world. (Line 72)the whole world: for miles6. Sylvia's face shone like a star ... (Line 87)like a star. HappilyKey to exercises1. 1. A2. B3. C4. D5. All. 1. The girl was living in the woods with her grandmother.2. He was a scientist who collected birds. He was looking for a heron.3. It was love.4. Because the girl could show the man where the heron was.5. Yes, she knew the forest well.6. The bird was living happily in the forest and was as much part of nature as she herself. They had together watched the sun rise from the top of the tree. She could not tell its secret and give its life away.Text 2 The Nutrients in FoodDifficult language points in the text1. If adults eat too many carbohydrates and fats, they can add another 45 kilograms (100 pounds) to their bodies. (Line 22)another: more, in addition2. Nutritionists call eight of these amino acids essential because the body does not manufacture them. (Line 32)call: consider to be (认为)manufacture: produce营养学家认为这八种氨基酸是必须的，因为人体不能自己制造它们。
高职国际英语第三册课件Book3-unit-1
Book 3
8. How old is Megan Martin? She is 14 years old. (Unit 2, page 24)
9. Who is Petra Potts? She is a trade-fair organiser. (Unit 2, page 34)
10. What is the name of the hotel where Sabine Cameron works as a receptionist? The name of the hotel is Jameson Inn. (Unit 3, page 47)
Book 3
4. Where does the little girl in the cartoon want to outsource her homework? She wants to outsource it to India. (Unit 8, page 148)
5. Where do the Ice Road Truckers drive? In the north of Canada. (Unit 6, page 110)
role of a project manager • why deadlines are so important
Book 3 Unit 1 - Projects
Brief summary of the unit
Skills
➢ Speaking: • Role-playing: having a debate
13. Give three examples to show that you agree on a point. I agree with you on that point. / That’s a fair suggestion. / So what you’re saying is that ... / In other words, you feel that ... / You have a strong point there. / I think we can both agree that ... / I don’t see any problem with/harm in that. (Unit 1, page 10)
商务英语阅读第3册课件Unit3ProductQuality
Words & Expressions
sophisticated adj. a sophisticated machine, system, method etc is very cleverly designed and very advanced and often works in a complicated way （机器、系统、方法等）精密的；高级的，尖端的；复杂的 It includes a sophisticated plug-in solution that turns it into a true development platform. 它包含成熟的插件解决ybees use one of the most sophisticated communication systems of any insect. 蜜蜂所使用的交流系统是昆虫中最复杂的之一。
*
Words & Expressions
surpass vt. to be better or greater than someone or something 超过；胜过 The unemployment rate will probably surpass 10 percent this year and remain above 9 percent well into next year. 失业率将有可能在今年超过10%，并在明年保持在9%以上。 There the people-made pollutants increasingly surpass the ability of air and water to dilute the contaminants to safe levels. 在那里，人为的污染物质日益超越了空气和水将污染物分解稀释到安全水平的能力。
大学英语泛读3 unit1课后答案(1)
大学英语泛读3 Unit1课后答案（1）ExercisesComprehension1.Reading the following statements and decide whether they are true (T) or false (F)according to the text.1 The author says that he prefers to stay with people who keep silent rather thanwith people who are too talkative. (T)2 the author believes that if one talks too much, he is more likely to err. (F)3 what the author really hates is long-winded and pointless talks full of repetitions.(T)4 According to the author, silence is gold and can always bring respect. (F)5 the author’s experience with the group of visiting Chinese scholars taught him sohard a lesson that he never went to Stratford afterwards. (F)6 the author failed to get back his money because he was ashamed of beingregarded as too mean. (F)7 the author changed his mind later and decided to keep silent most of the time,which proved to be as useless as talking too much. (T)8 what made things worse is that the author’s failure in timely communication withthe doctor put him almost in danger of losing his life. (T)2.Choose the best answer to each of the following questions based on theinformation from the text.1 we learn from the text that the author doesn’t like people who talk too muchsimply because___C_.A he is too impatient personB he believes that silence is goldC he hates a long-winded speakerD he is too busy to mix with gasbags2 The author learned from his bitter experience as a guide for a group of visitingChinese scholars that __A__.A one has to make use of speech and silence alternatelyB silence may sometimes lead to misunderstandingC talking too much may land one in troubleD money is a serious master that allows no negligence3 By saying that trip to Stratford “was certainly the most miserable one”, the authormeans that __D_.A he didn’t gain anythingB he resented the head visitor for his abruptnessC he couldn’t satisfy the visitorsD he felt he was helplessly stupid4 The author liked the nurse better than the doctor in that _C__.A she took good care of himB she spoke less authoritativelyC she was more frank than the doctorD she saved him at the critical moment5 The author’s view on speech versus silence can be boiled down to the statementthat _A__.A speech is indispensable and silence is worthwhile sometimesB silence is important so that you won’t make others hate youC silence often results in one’s physical dangerD speech shows weakness while silence shows strength6 The author’s story was told in a _D__.A properB humorousC subtleD practical3.Translate the following sentences from the text into Chinese.1 Leaving aside such gasbags who are after all exceptions rather than the rule, westill have those people who just do not know when to “leave well alone” when they are speaking or explaining something.废话连篇的人毕竟是个例，不是惯例，我们姑且不谈他们。
新编剑桥商务英语unit3 课件PPT
Advantage
Disadvantage If you go bankrupt, You lose everything
Sole trader
You take all the profit
partnershi p
You share the pressure
You might disagree on strategy
那么特许经营背后所隐藏的主要理念是否结合了 自己独立开店和为公司打工这两种理念？
But being a franchisee is unlikely to satisfy the most entrepreneurial. It doesn’t suit people who don’t want to follow the system. William Ewbank, the head of franchise sales at Domino’s Pizza, says, ‘If you’re massively entrepreneurial this isn’t for you. It’s a discipline, a club with rules. There is some independence --- our franchisees can charge their own prices although we’re strict on menu content. It’s running a business with help.’
Franchise
The business model is given to you so there is less trick.
Part of your profits goes to the franchiser.
高职国际英语第三册课件Book3_unit 1word版本
Book 3
20. What colour is the iPod in the photo? It’s blue. (Unit 5, page 81)
21. In which country are Kinder Surprise Eggs banned? In America. (Unit 2, page 30)
18. What are the names of the three delivery companies mentioned? UPS, FedEx and DHL. (Unit 6, page 114)
19. Where is the Polynesian Village resort? It is at Walt Disney World. (Unit 7, page 130)
13. Give three examples to show that you agree on a point. I agree with you on that point. / That’s a fair suggestion. / So what you’re saying is that ... / In other words, you feel that ... / You have a strong point there. / I think we can both agree that ... / I don’t see any problem with/harm in that. (Unit 1, page 10)
Book 3
16. Who is Julia Kitale? She is an office worker in Kilimanjaro Textile Company, Nairobi, Kenya. (Unit 8, page 146)
大学英语教程Book3Unit1课件
n. 不幸
ill luck; bad fortune
❖ specter
n. 幽灵
a phantom; ghost ❖ prosperous
a. 兴旺的
flourishing
Key Expressions in Use
❖ in harmony with in accordance with
❖ delight one’s eye be eye-catching
Always, Rachel, the writer was much refuted when the book first came out. The Time Magazine ridiculed her as talking nonsense and the Reader’s Digest withdrew the offer to print a selection from Silent Spring.
❖ wither
v. 凋谢
to dry up from loss of moisture
❖ creep
v. 潜行
to move cautiously or stealthily
❖ migrant
n. 移居的人或动物
one that moves from one region to another
❖ misfortune
Unit one
A fable for
tomorrow
Cultural Notes
❖ The origin of the article
This fable was taken from Carson’s prophetic book: Silent Spring (1962), which was an expose of the longterm effects of pesticides upon our environment. She argued that we had entered the age of chemicals willynilly( 不管愿不愿意）without considering the totality of nature. Processes within nature were working to undo the very things we hoped to achieve using pesticides, thereby causing large-scale imbalances. To be precise, she urged us to better understand nature and to use its processes to our advantage without the use of pesticides.
泛读教程 第三册 unit 1 课件 答案42页PPT
泛读教程 第三册 unit 1 课件 答案
36、如果我们国家的法律中只有某种 神灵， 而不是 殚精竭 虑将神 灵揉进 宪法， 总体上 来说， 法律就 会更好 。—— 马克·吐 温 37、纲纪废弃之日，便是暴政兴起之 时。— —威·皮 物特
38、若是没有公众舆论的支持，法律 是丝毫 没有力 量的。 ——菲 力普斯 39、一个判例造出另一个判例，它们 迅速累 聚，进 而变成 法律。 ——朱 尼厄斯
40、人类法律，事物有规律，这是不 容忽视 的就越加自命不凡。——邓拓 12、越是无能的人，越喜欢挑剔别人的错儿。——爱尔兰 13、知人者智，自知者明。胜人者有力，自胜者强。——老子 14、意志坚强的人能把世界放在手中像泥块一样任意揉捏。——歌德 15、最具挑战性的挑战莫过于提升自我。——迈克尔·F·斯特利
泛读教程Book1-Unit3ppt课件
Movie
1
Text I How do the movies do it 2
1. Background information
2. Reading comprehension: outline & exercises
3. Summarize the text (main idea)
4. Vocabulary building: suffixes
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Special effects
Watch the following video and give some related comments.
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Hale Waihona Puke >>1
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Outline
Ⅰ. Introduction --- movie action (Par.1) Ⅱ. Special-effects A. The special-effects man (Par.2) B. To use the electricity to control the fish
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10
5. Others: word pretest, useful expressions, glossary, cloze, section B
《商务英语泛读》ppt课件
2. What measures did they take when nations sensed a threat to their domestic economics?
Nations, sensing a threat to their domestic economies, sought to protect themselves from further disturbances by erecting various barriers to trade.
18
Pre-class Task 1: Read text B once for the main idea. Do not refer to the notes, the glossary, or dictionaries.
19
Pre-class Task 2: Read text B a second time for a better understanding of the main points and discuss the following questions.
20
1. How would you define international trade?
International trade can be defined as the exchange of goods and services produced in one country with those produced in another.
3
Text A History of International Trade
4
Pre-class Task 1 Read text A once for the main idea. Do not refer to the notes, the glossary, or dictionaries.
英语泛读教程3第一单元Unit-1的答案与难句PPT课件
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5
5. awe [ɔ:] n. 敬畏;畏怯 He gazed at her in awe. vt. 使敬畏;使畏怯 He refused to be awed by the threatening
7.b 8.a
9.a 10.d
3. 11. 12. b 13. b 14. d 15.c
4. Home reading:
5. d 2. a 3. c 4.d
6. 5. d
6. a
7.a 8.c
-
3
Important words and sentences:
1. emphasis['emfəsis] n.强调,重视,重点 [C][U][(+on/upon)]
creative thinking as in creativity in general. 6. Key: 和普通意义上的创造性一样，创造性思维
也遵循同样的原则。
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8
4. conjure up 凭幻想做出 I can‘t simply conjure up the money out of thin air. 我是不能像变魔术似的把钱变来。 5. head for 6. pry into 窥探
letters.
6. contemplate [‘kɔntem,pleit] vt. 仔细考虑 e.g. He contemplated the problem before making a decision. 注视,凝视 e.g. She lay on the grass, contemplating the high, blue
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The Sherman Antitrust Act of 1890 The Clayton Act of 1914 The Robinson-Patman Act of 1936
Paragraph 3 - 8
What pricing activities should the government keep an eye on?
Reading comprehension
Paragraph two: What is the central idea of the federal laws? (to prevent unfair competition and monopoly) What is monopoly, according to our
or: the establishing of prices at a determined level, either by a government or by mutual consent among producers or sellers of a commodity.
conspire: to join in a secret agreement to do an unlawful or wrongful act or an act which becomes unlawful as a result of the secret agreement 共谋； 阴谋
Paragraph four
What act can be regarded as “pricing fixing”?
What are the behavioபைடு நூலகம்s of pricing fixing?
It is an agreement between business competitors to sell the same product or service at the same price.
The major forms of Monopoly Trust （托拉斯；垄断的最高形式） Cartel （卡特尔） Syndicate （辛迪加） Konzern （康采恩）
Chinese Antimonopoly Law (adopted at the 29th session of the Tenth National People's Congress on August 30, 2007)
Paragraph five
In what situation does price discrimination exist?
the practice of offering identical goods to different buyers at different prices, when the goods cost the same.
maintenance (美国厂商之间关于)不得低价转售商品的规定 Deceptive pricing
be concerned with: be involved in; intervene in sth.
c.f.: be concerned about: be worried about; pay attention to sth.
Pricing fixing (maybe there is a minor spelling mistake in our books: pricing mixing) 定价
Price discrimination 价格歧视 Resale price maintenance resale price
原指站在市集的高地上操纵贸易，后来泛指把持和独占。
在资本主义经济里，垄断指在生产集中和资本集中高度发展 的基础上，1个大企业或少数几个大企业对相应部门产品生 产和销售的独占或联合控制。
垄断（或者称卖者垄断），一般指唯一的卖者在一个或多个 市场，通过一个或多个阶段，面对竞争性的消费者---与买者 垄断 (Monopsony) 刚刚相反。垄断者在市场上，能够随意 调节价格与产量（不能同时调节）。
新编商务英语泛读 book3unit1B分析解析
Withhold -- Misinterpret---v.误解，曲解 Misinterpretation---n, 误解 Tactics Standing
Group discussion
We know that in planned economy, the government intervened a lot in the economy; while at present, do you think it is still necessary for the government to regulate prices in a market economy? Please give your reasons.
passage? What are the main contents of the laws
mentioned in our passage?
Monopoly
In theory, an industry where one firm produces the entire output of a market. In practice, in the UK any one firm that has 25% of a market is considered to have monopoly control.
What practices are illegal in the matter of pricing?
What goals should one have in mind when setting the price of a product?
Structure
Pricing
Pricing activities (4) Goals of pricing (3)