牛奶.ppt

7.
8.
Door opened, the uncle holds up the gift pack of milk products to show his greeting.
Children rush into his arm and almost knock the uncle down on the floor because they want to grab the milk.
•
鲜奶吧
I LOVE MILK BRAND SHOW
MADE BY TEAM ONE
Project Sund With the level of ecomomic’s raise ,
and people’s demands of their health and life quality is increasing, and soon take a very important part in everyone’s daily life. The nutritious food is one of the most important.
We do milking
Everyday and
Clean up the Cow’s body everyday To guarantee the milk Is fresh
We have advanced Machines to produce Fresh products for the customers
Other gifts
DM
I love milk
公交车 实物陈列 TVC 公交车TVC
1月
2月
3月
4月
5月
8月
9月
新年 促销
牛奶歌 推广
Theme to promote
大众 媒体
电台 地铁站台灯箱 地铁墙贴 框架2.0 候车亭 网络 寄包箱
卖场 卖场 告知 大众 媒体 大众 媒体
大海报/墙面 产品外箱 卖场分众TVC
POSM
网络 电台 网络
Our Advertising creative
Our sales strategy
创造“听觉记忆”，让喝 牛奶变得更加快乐与时尚
Music
用最直接的买赠活动 刺激春节的牛奶消费
New year Promotion
Theme promotion
呈现快乐的饮奶场景，营 造无处不在的“我爱牛奶” 氛围，感染那些还在犹豫 的消费者
12月
地铁车身包柱
DM mass media store Information about activities
Store entrance Booth
Feel the atmosphere of activity
Store entrance Booth Redeem prizes
Payment Get coupon
Ads activities
合影区 吹牛区
In major markets, supermarkets, mainly held the crowd, sending DM, sunny calendar card
Promotion process
Advertisin g inside the store
If we have ourselves’grassland we can Supervise the whole steps of the milk’s produce
In this way ,we can guarantee the quality of our
products
Our produce process
Every step we are serious.Every step we are considering Doing beteer and beteer
We must try our best to Satisfy the customers’ needs And growing the share of customers
No one take a main share of the market,so we decided to build a
Our hardware and our raw material produce facilities
We have our’s natural grassland,and we have strong dairy cow
We put our ads on the buildings
subways
We can put our ads on the bus
Escalators
Affixed
Shelf
1. Opening shot with milk pouring in beautiful milk ripples. 2. In the morning, mother gets the breakfast ready and father is pouring milk into the glass. 3. And nearby, a boy is staring at the glass with expectation, holding his jaw with both hands. VO: Drink milk, be happy. 4. After swimming, a girl is drinking milk. The water drops along her hair. 5. Camera pulls wider. At a bus stop, the father is holding his daughter’s hand, looking at her tenderly.
Inform the customer product display Results in a purchase
Our gifts to customers
• Cows Milk Cup lights and lovely packaging
• Daily cow suit - complete collection of gift to delight
9.
10. A boy is drinking milk eagerly with the milk glass almost covering his face. And the milk leaks out of his mouth and slip down along the corner of his mouth. VO: Drink milk, be healthy.
6.
After exercise, a girl wipes the sweat on her forehead and takes the milk from the table. After a sip of the milk, an expression of contentment comes into her face. VO: Drink milk, be energetic. At home, the boy shakes the milk glass, with his mouth wide open to avoid any drop of milk slipped away.
,
According to our survey,we learned that every one May purchase 1.3boxes milk every day. We rough estimate the number of our school,we can calculate the milk’s demands in our city is huge.and now ,in Mianyang’s market,there are three kinds of milk brands:Mengniu,Yili,Jule,etc. but unluckily,