经管英语复习资料

经管英语

一房价上涨压力

The population on earth is increasing rapidly, and with the development of modern industry, more and more people are flowing into cities. So, the housing problem in big cities is becoming more and more serious.

There have been many suggested solutions to this problem. And I'm in favor of the idea of building satellite cities in suburbs. The fresh air and beautiful scenery will attract people to leave the overcrowded city. With many people leaving the city, more space will be available for those remaining. We can find a lot of successful examples in other countries which solve the housing problem by building satellite cities.

Meantime, I don't think developing to the underground will help solve the problem. I can hardly imagine that people will like to live under the ground, without the sky and the sun. It will make people feel totally uncomfortable.

The building of satellite cities is a good way to solve the housing problem. It will not only relieve the burden on the big city, but also provide a much better environment for people to live. Of course, there is no perfect way to solve the problem. The housing problem is very complicated, involving many other problems such as traffic, you cannot rely on one way to solve the problem completely.

二印象最深的广告

What's your deep advertisement?

I think that it was Philips advertisement.You will see this advertisement very clearly.Keep in my memory.The meaning is very clearly.Oh dad,your mustache make me painful,I saw this advertisement for two or three years.The advertisement is very cute,I like that little girl,and the advertisement was lively,splendid.They show the brand in the end of the advertisement,you will remember this brand.This is my deep advertisement.

三品牌建设忠诚度

brand loyalty就是指“品牌忠诚度”，指的是对某一品牌的信赖和热衷。对品牌来说，好的brand name(品牌名称，商标名称)可以起到极佳的宣传效果，因此不少公司设立了Chief Brand Officer(首席品牌官；品牌总监)来扩大brand awareness(品牌知名度)，还从事一些brand extension(品牌延伸，借名牌之名宣传新产品)的活动。

四商业道德Business and Ethics

Most people learn from the TV series that businessmen are mean and immoral, they can do what they want in order to achieve the biggest profit. In reality, some businessman indeed chase for the possible profit at the cost of being lack of ethics, while others believe that business ethics helps further success. I agree with the latter.

大部分人从电视剧上了解到商人是自私和不道德的，他们为了达到最大的利润，可以不惜一切手段。在现实生活中，一些商人确实为了追求利润，以道德的确实为代价，然而另外一些人相信商业道德能让他们得到更大的成功。我同意后者。

Business ethics helps a company to keep long term cooperative relationship with employees and customers. First, some bosses to get more incomes at the basis of reducing the employees’wellbeing, it will cause the employees get dissatisfied with the company and they come to job-hopping, then the company need to recruit another new employees, retrain them again, it will cost time and waste resources, the company can’t run well during the unstable change.